Assignment of Fin-2103: Principles of Marketing
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Submitted to
Md. Omar Faruque
Course Instructor/ Lecturer, Department of Finance, Faculty of Business studies, Jagannath University, Dhaka
.]
Submitted by
Sultan Ahmed Khan
Representative of the group Epimetheus BBA 3rd Batch Department of Finance, Jagannath University, Dhaka.
Group Name: Epimetheus Group No: 04 Name of the members of the group: Serial No:
Name of the members of the group
Roll Number
01
Sultan Ahmed Khan
091597
02
Md. Mynul Islam
091633
03
Sharjil Ahmed
091623
04
Anik Mahmud
091636
05
Mamunur Rashid
07882747
06
Md. Mofazzal Hossen
091615
07
Nusret Jahan Nupur
091519
08
Mahmuda Akter Tonny
091571
09
Protiva Talukder
091602
Group Representative: Sultan Ahmed Khan. Group Coordinator
: Md. Mynul Islam.
Contact
:
[email protected]
19th October 2010 The Course Instructor, Md. Omar Faruque,
Lecturer, Dept. of Finance, Jagannath University, Dhaka.
Subject: Thanks to our mentor for giving us a challenging assignment.
Sir, We are the students of dept. of finance (3 rd batch) of Jagannath University, Dhaka. We are very much enthusiastic about our assignment. We are really happy to have such an assignment of challenging and interesting like this. Our presentation topic is `Elements of Macro environment and its Impact over marketing of Bangladeshi Goods and Services’. There were some obstacles we have faced at the time of collecting data about our topic. But we overcome all the obstacles by the endeavor effort by each member of our group which gave us a new experience. We also meet with some special important personalities like businesspersons, scholars, executives of this country who helped us by giving a lot of information regarding our topic.
We the group ‘Epimetheus’ tried our best to make this assignment attractive, impeccable, interesting, informative and enjoyable by the help of electronic and print media in association with our honorable teacher, mentor, counselor, instructor and advocate Md. Omar Faruque. We are really grateful to him. We had limitations at the time preparing presentation. So mistakes may occur in our demonstration of our presentation. We hope that, you will exempt our mistakes.
Thanking in anticipation, Yours Fidel,
Sultan Ahmed Khan Group Leader, ‘The Epimetheus’- Group.
Serial No
Subjects
Page Number
01
Objectives of The Study
01
02
The marketing environment
02
03
Macro environment
03
04
Elements of macro environment
04
05
Impact of demographic environment
06
06
Impact of economic environment
08
07
Impact of natural environment
10
08
Impact of technological environment
12
09
Impact of political environment
14
10
Impact of cultural environment
15
11
Methodology & Source of information
19
12
Acknowledgement
20
13
Appendix
21
Objective of the study Having objective helps to accomplish the goal of an assignment very respectively. Our assignment is on-“Elements of Macro environment and its Impact over marketing of Bangladeshi Goods and Services”. The main objective is to collect information on how the elements of the macro environment effect in the marketing system in Bangladesh & also promote and maintain soundness, solvency, and systematic stability of the corporate sector. To do that, we have defined some objectives in our assignment. Here are our objectives:
To define marketing environment, macro environment
Classification of marketing environment
Elements of macro environment
Impact of macro environment in BD goods & services.
Impact of macro environment in total marketing system.
The Marketing Environment The actors and forces outside marketing that affect marketing management ability to build and maintain successful relationship with target customers.
The environment continues to change rapidly and both customers and marketer’s wonder what the future will bring is called marketing environment.
The environment, where found consumers, marketers, marketing researchers, marketing intelligence and some other engaged in marketing process & goods or product is being supplied, is known as marketing environment. The entire marketing environment can be classified into 2(two):
Chart :
Classification of Marketing Environment.
Macro- Environment The company and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment.
Six largely uncountable external forces influence an organization’s marketing activities and shape opportunities is known as macro environment.
Major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic, demographics, legal, political, and social conditions, technological changes, and natural forces is known as macro environment.
A factor that influence a company's or product's development but that is outside of the company's control is known as macro environment.
For example, the macro environment could include competitors, changes in interest rates, changes in cultural tastes, or government regulations
In a whole we can say that the factors that are major part of the company & uncountable factors which influence an organizations’ marketing are known as macro environment.
Elements of Micro-Environment
Demographic Environment Demography is the study of human populations in terms of size, destiny, location, age, gender race, occupation and other statistics. The demographic environment is of major interest to marketers because it involves people.
Economic Environment Marketers require buying power as well as people. The economic environment consists of factors that affect consumers’ purchasing power and spending power/ patterns. Marketers must pay close attention to major trends and consumers’ spending patterns.
Natural Environment The natural environment involves the natural resources th at are needed as inputs by marketers or they are affected by marketing activities. Environmental concerns have grown steadily during the past three decades. Marketers should be aware of several trends in the natural environment.
Technological Environment The technological environment is perhaps the most dramatic forces now shopping own destiny. Technological environment involves forces that create new technologist creating new product and marketing opportunities.
Political Environment Marketing decisions are strongly affected by developments in the political environment. Political environment consists of laws, government agencies, government itself and pressure groups that influence or limits various organizations and individuals in a given society.
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