REgarding buying bahaviour of consumers of solar products
consumer behavior study
Full description
Effect of Brand on Consumer Buying Behavior
Consumer Behavior CharacteristicsFull description
A Study on Consumer Buying Behavior towards PaintFull description
00Full description
Wipro Case Study
Full description
Full description
Consumer Buying Behavior of Johnson & Johnson NewFull description
Consumer BehaviorFull description
Consumer Behavior
IT IS A STUDY OF MARKET TOWARDS THE CONSUMER BEHAVIOR TOWARDS SALES PROMOTION ON COLGATE TOOTHPASTE...Full description
AMITY ASSIGNMENTFull description
Full description
markettingFull description
Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior , cocacola consumerFull description
Full description
Effect of sales promotions on consumer buying behavior Prepared by: Rakesh Kumar Sharma (PGMF 09-17) Jaipuria Institute of Management
Content.
1Abstract 2Introduction 2.1Source of credibility 2.2Behavioural effect 2.3Consumer decision making process 2.4Decision factors for buying 3Scope of the study 4Management Problem 5Research Problem6Research Objective7Research Objective7Research methodology methodology 8Questionnaire 9Finding & result 10Discussion 11Limitations of study 12Conclusion 13Suggestions & Recommendations Recommendations 14Bibliographies 15Remarks
INTRODUCTION ABOUT THE TOPIC
Effect of sales promotions on customer buying behavior
Sales promotion promotion consists of a diverse collection of incentive tools, mostly short-term, designed to stimulate quicker and/or greater purchase of a particular product by consumers or the trade Sales promotions promotions emphasis the customer to get action For increase the sales of a particular product Sales promotion is from of communication whose purpose is to inform potential customers about the particular product To push the product in the market
Easy day market
Product have short life period ± ±
They mark down the price of that product
To increase the sale of a particular product
To increase the market share
Communication done by ³easyday market´ Different channel ±
News paper
±
Pamphlet
± Announce
the offer within the store
In the retail store like easy day market four type of sales promotions has been done. ±
Promotion given by the vendor
±
Promotion given by the easy day market
±
Promotions given by the Bharti Retail Ltd.
±
Promotion given by the companies like ponds, Lux, etc.
Behavioral Effects
Improve the service provided by the Easy day market retail store Creating awareness for the store Build up the morale of the store¶s sales force. Facilitate sales by correcting false impressions, misinformation and other obstacles. Communicating a special reason for buying NOW (e.g., sale). Make a brand identity known and easily recognizable.
Consumer Decision-making process
Objective
To analyze the effect of sales promotion on consumer buying behavior in easy day market To major the effectiveness of sales promotion of easy day market
Methodology Data Collection Techniques
survey tool- questi survey questionnair onnaire e Questionnaire contains seventeen questions covering all the important parameters involved. 200 questionnaires were filled by customers
Data Analysis
To collate the data Ms Excel and SPSS software sof tware were used to convert the primary data to give pictorial pi ctorial representation in form of Bar and Pie Graphs
Which store first comes to your mind when you think of purchasing a product?
RESPONSE
NO OF RESPONDE NTS
PERCENTAGE
Easy day market
48
24%
Big bazaar
Vishal mega mart
Others retailer
96
41
15
48%
20.5%
7.5%
Frist store come in mind when purchasing product 200 200 180 160 140 120 Responces 100 80 60 40 20 0
Easy day 96
Big Bazzar
48
Vishal Mega Mart
41 15 1
Total
200
100%
Name of the store
Other Tatal
From
where did you come to know about the ³Easy day market´?
RESPONSE
NO OF RESPOND ENT
PERCENTAG E
Friends/ Fri ends/ Family
76
38%
Cometoknowabout"Easydaymarket" 200 200
pa pe perr News pa
nner r s Banne
56
48
28%
24%
150 eso esons 100
Friends/ Family News paper
76 56
50 Other
20
20
1 200
100%
Other Total
10%
0 Total
Banners
48
Sourc
How
often do you visit ³Easy day market´?
RESPONSE
NO OF RESPONDENTS
PERCENTAGE
Once
in a month
92
46%
Twice in a month
78
39%
On
22
11%
Once
8
4%
ustom ervis isititin inEasydaymarke 200
a week ly ly baasis b in two months
200 150
Once in a month 92
eso sons 100
Twice in a month
78
On a weekly basis
50
22
0 1 Total
200
100%
imeinterva
Once in two months 8
Total
Are you aware awar e of promotional offers conducted by ³Easy day market´? market´ ?
esponse R esponse
Yes
No of respondent s
145
Percentage
Awareo eofpromotionaofe
200
72.5%
200 145 150 No
55
27.5%
Series1
Noofre response 100 55 50 Total Tot al
200
100%
0 Yes
No
Total
Do you think Easy day market´ is a worth getting store in terms of price and range of products they offer?
