Consumer Behavior

Consumer Behavior: Exercise : 1. Find two advertisement mechanism and discuses their  effectiveness. 2. Find three advertisements that appeal to the needs or   power, affiliation and achievement and discuss their  effectiveness. 3. Most human needs are dormant much time. What factors cause heir arousal; find two examples of ads that are designed to arouse latent summer needs and discuss their effectiveness. 4. Find add or recent article related to one of the th e ethical issues explored in the chapter and discuss it.

Defense mechanisms: Defense mechanisms that people sometimes so metimes adopt to  protect their egos from feelings of failure when they don¶t attain their goals. Defense mechanisms include- Aggression ationalization - R ationalization egression - R egression - Withdrawal - Projection - Daydreaming - Identification epression. - R epression.

Answer

to the Question No. 1#

Identification: People R esolve feelings of frustration by subconsciously identifying with other persons or situations that they co nsider relevant. For example:  baby paste. In Bangladesh baby paste are not famous to all. I f parents wants to clean their   babies new tooth they can¶t use all types of paste because baby tooth and gums are so soft and delicate that an adult past can do more harms than good. For that Maril baby gel toothpaste which is produced by Square toiletries comes to market to solve this kinds of   problem. Now many of the guardians are now aware of their children¶s teeth.

R ationalization: people sometimes resolve frustration by inventing plausible reason for being unable to attain their goals or deciding that the goal is not really worth  pursuing. For example a person who want to buy a car. But he hasn¶t enough money to do this .In this case he can take a loan from a bank. Now a day¶s banks are giving loan on home, car, etc. bank. The topic rationalization is being solved here. And people can buy the thing which seems to me be frustrating and not worth to seek for.

Projection:  projection is an individual which may rede fine frustrating situations  by projecting blame for his or her own failures and inabilities o other objects or persons. Thus the golfer who misses a stroke may blame his golf clubs or his caddy.

Answer to the question No.2#

# Three advertisement given as an example of physiological Arousal. Physiological Arousal: It¶s mean bodily need at any one specific moment in time are based on the individual¶s physiological condition at that moment. For example a drop in blood sugar level or stomach contractions will trigger awareness of hunger  need. A person who is in hot weather may turn up cold in his room and also make a mental note to buy a air condition. And he may also select the brand of the air condition. Like: Singer ,Walton, Philips etc.

Cognitive Arousal: Sometimes random thoughts can lead to a cognitive awareness of needs. An advertisement that provides reminders of home might trigger  instant yearning to speak with one¶s parents. In the basis for many long distance telephone company like Grameen phone campaigns that stress the low cost of  international long distance rates which brings one¶s c loser to another 

Power: The power needs relates to an individual¶s desire to control his or her  environment. Its includes that need to controll other persons and various objects. This need apears to be closely related to the ego need, in that many individual experiense increase self-esteem when they exercise power over objects or people. Suppose a person exercise poweroveer BMW

Affiliation:

Affiliation

is a well-known and well-research social

motive that has far-reaching influence on consumer behavior. The affiliation need suggests that behavior is strongly influenced by the desire for friendship and acceptance, for belonging. people with high a ffiliation needs tend to be socially depend on others.