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TERM PAPER Subject: Research Methods TOPIC: “DIFFERENT BRANDED LAPTOP PREFEERED BY WORKING EXECUTIVE”
UNDER THE GUIDANCE OF:
SUBMITTED BY:
PROF. G.K.SINHA RESEARCH METHODS GLBIMR
VIKASH KUMAR SINGH
SUBMITTED TO G.L. Bajaj Institute of Management & Research Greater Noida
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Objective of survey The objective of the present survey is to develop awareness of branded laptop baseline estimates and determine popularity of different company’s laptop. It suggests steps to be initiated or strengthened in the field of demand in ncr region. The key indicators are among the general population, demand branded laptop and the problem users. The objectives of the survey: • • • • •
To gauge the awareness of the public and their sources of information on the working executive class satisfaction on branded laptop. To assess the level of satisfaction of the public with respect to branded laptop To understand the practice of the public in terms of patronage of branded laptop, purchase of branded laptop and use of branded laptop; To evaluate the perception of the public on the importance of various type of branded laptop; and To collect the views of the public on genetically on different type of branded laptop
The objectives of this particular study are:• NCR. • • •
To know the preferences of different types of branded laptops by the people of To study which factor influence for choosing different types of branded laptops. To know about the level of satisfaction towards different types of branded laptops. To compare the popularity of different companies providing branded laptops.
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Acknowledgement We take the opportunity to express our gratitude to all of them who in some or the other way help us to accomplish this project. The research study cannot be completed without your guidance, assistance, inspiration, and co-operation. We particularly owe our gratitude to Prof. G.K.Sinha sir to give a such a opportunity. As well as to Mrs. Smriti Sthana who help us to prepare this questionnaires. And lastly to all the people who cooperate and encourage us, with their valuable time. Lastly we express our gratitude to our Parents who financed this project.
VIKASH KUMAR SINGH
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Decleration
It is here by declared that this project report on “Most Preferred branded Laptops by working executive” an original work done by on us behalf of G.L. Bajaj Institute of Management and Research, Greater Noida. It is submitted for partial fulfillment for the requirement of course curriculum of 3rd trimester of PGDM and is an original piece of work done under the guidance of Prof. G.K. Sinha GLBIMR.
Vikash Kumar Singh
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Preface Research Methods is indeed an ancient art, it had been practiced in one form or the other since the days of the Adam and Eve. Its emergency is of relatively recent origin for success of any business and within this relatively short period, it has joined a great deal of importance and stature. We have chosen the topic “Different branded Laptops preferred by working executive” we have tried to put our best effort to complete this task on the basis of skill achieved during studies in the institute. We have put our maximum effort to gain the accurate data. If any error or mistake found in collecting data kindly ignore.
Prof. G.K.Sinha GLBIMR
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Tabel Of Content SUBJECT
Chapter-1
Introduction of Topic
Chapter-2
Research Objective
Chapter-3
Research Methodology: Research Design Data Collection Sampling Scaling Qualitative Technique
Chapter-4
Executive Summary
Chapter-5
Findings
Chapter-6
Suggestions
Chapter-7
Conclusion
Chapter-8
Limitation Bibliography Annexure: I-Questionnaire II-Respondent sheet
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List of Tables & Graphs with Analysis Q.1 Please name the Laptop that comes to your mind immediately? …………………………….. ANSWERS: Options No .of respondent
Percentage
IBM 11 11%
lenovo 14 14%
HP 23 23%
Dell 17 17
others0%
C om paq17%
HCL 18 18
Compaq 17 17
Others 0 0
Compaq 11 11%
others 3 3%
IBM11%
lenovo14%
H CL18%
HP23% Dell 17%
Q2 Name few other Laptop? ANSWERS: (more frequent) Options No .of respondent
Percentage
IBM 17 17%
lenovo 20 14%
HP 23 23%
Dell 18 18%
o th e rs, 3 %
HCL 8 8%
IB M ,1 7 %
C o m p a q ,1 1 %
H C L ,8 %
le n o v o ,2 2 % D e ll, 1 8 %
H P ,2 1 %
Q.3. Do you prefer any particular laptop (more to buy) ?
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ANSWERS: Options No .of respondent
Percentage
IBM 13 13%
lenovo 18 18%
HP 23 23%
Dell 14 14%
others7%
HCL 11 11%
Compaq 14 14%
others 7 7%
Compaq 12 12%
others 9 9%
IBM13%
C om paq14% lenovo18% H C L11%
D ell 14%
H P23%
Q.4 Do you have any laptop for your use recently? Yes Answer- If “YES”, Options No .of respondent
Percentage
No
IBM 16 16%
lenovo 15 15%
HP 21 21%
Dell 14 14%
others 9%
HCL 13 13%
IBM16%
Compaq12%
lenovo15% HCL13%
Dell 14%
HP21%
Q.5 Most important reason for using the particular laptop (Tick one)? A) Entertainment
B)
Service
C)
Business
D)
Price E) Brand Reliability
ANSWERS:
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Options No.of respondents percentage
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Entertainment 17
Service
Business
Price
BrandReliability
31
28
10
14
17%
31%
28%
10%
14%
B randR eliability 14%
E ntertainm ent 17%
Price10%
Service31% B usines s
28%
Q.6. The Price range of the laptop preferred by u (in Rs.) < 30000
30000 – 50000
50000-70000
70000-100000
< 100000
ANSWERS: OPTIONS
< 30000
NO.OF RESPONDENT
33 33%
PERCENTAGE
30000 – 50000 29 29%
50000-70000
70000-100000
< 100000
21 21%
11 11%
6 6%
<1 0 0 0 0 06 % 7 0 0 0 0 -1 0 0 0 0 01 1 % <3 0 0 0 03 3 %
5 0 0 0 0 -7 0 0 0 02 1 %
3 0 0 0 0–5 0 0 0 02 9 %
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Part –B Q.7 Rate the factors in order of importance that influences you Factors
Very Important
Entertainment(gameoriented) Value for price Reliability Easily available Efficiency of battery Comfort Special services Quality Light in weight
Somewhat Important
17% 22% 19% 28% 10% 20% 21% 19% 18%
Moderately Important
31% 18% 23% 13% 17% 18% 20% 22% 21%
Not so Important
28% 19% 13% 23% 28% 23% 19% 20% 19%
Not at all Important
10% 20% 17% 19% 14% 21% 18% 21% 20%
14% 21% 28% 17% 31% 11% 22% 18% 22%
It is difficult to calculate it once so, Factors Entertainment(game oriented)
Very Important 17%
Somewhat Important 31%
Moderately Important 28%
Not so Important 10%
Not at all Important 14%
Entertainment(game oriented)
Not at all Important 14%
Very Important 17%
Not so Important 10%
Moderately Important 28%
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Somewhat Important 31%
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Factors Value for price
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Very Important
Somewhat Important
22%
Moderately Important
18%
Not so Important
19%
Not at all Important
20%
21%
Value for price
Not at all Important 21%
Very Important 22%
Somewhat Important 18%
Not so Important 20% Moderately Important 19%
Factors Reliability
Very Important
Somewhat Important
19%
Moderately Important
23%
Not so Important
13%
Not at all Important
17%
28%
Reliability
Very Important 19%
Not at all Important 28%
Not soImportant 17%
Somewhat Important 23% Moderately Important 13%
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Factors
Very Important
Easily available
Somewhat Important
28%
Moderately Important
13%
23%
Not so Important
Not at all Important
19%
17%
Easilyavailable
N ot at all Im portant 17% VeryIm portant 28%
N ot soIm portant 19% Som ewhat Im portant 13% M oderatelyIm portant 23%
Factors
Very Important
Efficiency of battery
Somewhat Important
10%
Moderately Important
17%
28%
Not so Important
Not at all Important
14%
31%
Efficiencyof battery
Very Im portant 10% Not at all Im portant 31%
Not soIm portant 14%
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Som ewhat Im portant 17%
M oderately Im portant 28%
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Factors
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Very Important
Comfort
Somewhat Important
20%
18%
Moderately Important
Not so Important
23%
Not at all Important
21%
11%
Comfort
Not at all Important 12%
Very Important 22%
Not so Important 23% Somewhat Important 19% Moderately Important 24%
Factors
Very Important
Special services
Somewhat Important
21%
20%
Moderately Important
Not so Important
19%
Not at all Important
18%
22%
Special services
Not at all Im portant 22%
Very Im portant 21%
Not soIm portant 18%
Som ewhat Im portant 20% M oderately Im portant 19%
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Quality
Somewhat Important
19%
22%
Moderately Important
Not so Important
20%
Not at all Important
21%
18%
Quality
Not at all Important 18%
Very Important 19%
Not soIm portant 21%
Som ewhat Im portant 22% Moderately Important 20%
Factors
Very Important
Light in weight
Somewhat Important
18%
21%
Moderately Important
Not so Important
19%
Not at all Important
20%
22%
Light inweight
Not at all Im portant 22%
Very Im portant 18%
Somewhat Im portant 21%
Not soIm portant 20% M oderately Im portant 19%
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8. How would you rate the laptop: (5 – Very Good, 4 – Good, 3 – Neither Good nor Bad, 2 – Bad, 1 – Very Bad) Factors
HCL
HP
COMPAC
IBM
LENOVO
DELL
WIPRO
Other(name)
Entertainment
15%
10%
18%
20%
16%
11%
6%
4%
Value for price
4%
15%
10%
6%
16%
18%
20%
Reliability
10%
12%
18%
15%
14%
15%
6%
10%
Easily available
15%
6%
03%
15%
20%
13%
13%
15%
Efficiency of battery Special services Quality Light in weight
17% 12% 15% 15%
25% 20% 10% 18%
20% 15% 18% 14%
8% 10% 20% 12%
10% 15% 16% 10%
6% 10% 11% 15%
8% 10% 6% 10%
6% 8% 4% 6%
For pie chart it is typical to draw in so complex, so it has to be presented separately Factors
IBM
lenovo
HP
Dell
HCL
Compaq
WIPRO
Other(name )
Light in weight
15%
18%
14%
12%
10%
15%
10%
6%
Light in weight
Other(name) 6% WIPRO 10%
Compaq 15%
IBM 15%
lenovo 18%
HCL 10% Dell 12%
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HP 14%
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Factors
IBM
lenovo
HP
Dell
HCL
Compaq
WIPRO
Other(name)
Entertainment
15%
10%
18%
20%
16%
11%
6%
4%
Entertainment
Other(name) 4% WIPRO 6%
IBM 15%
Compaq 11% lenovo 10%
HCL 16% HP 18% Dell 20%
Factors
IBM
lenovo
HP
Value for price
4%
15%
10%
Dell
HCL
Compaq
WIPRO
Other(name)
6%
16%
18%
20%
Value for price
IBM 4% Other(name) 23%
lenovo 17%
HP 11% Dell 0% HCL 7%
WIPRO 20% Compaq 18%
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Factors
IBM
lenovo
HP
Dell
HCL
Compaq
WIPRO
Other(name)
Reliability
10%
12%
18%
15%
14%
15%
6%
10%
Reliability
Other(name) 10%
IBM 10%
WIPRO 6%
lenovo 12%
Compaq 15% HP 18% HCL 14% Dell 15%
Factors
IBM
lenovo
HP
Dell
HCL
Compaq
WIPRO
Other(name)
Easily available
15%
6%
03%
15%
20%
13%
13%
15%
Easily available
Other(name) 15%
IBM 15% lenovo 6%
WIPRO 13%
HP 3%
Dell 15% Compaq 13% HCL 20%
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Factors
IBM
lenovo
HP
Dell
HCL
Compaq
WIPRO
Other(name)
Efficiency of battery
17%
25%
20%
8%
10%
6%
8%
6%
Efficiency of battery
Other(name) 6% WIPRO 8%
IBM 17%
Compaq 6% HCL 10% lenovo 25% Dell 8% HP 20%
Factors
IBM
lenovo
HP
Dell
HCL
Compaq
WIPRO
Other(name)
Special services
12%
20%
15%
10%
15%
10%
10%
8%
Special services
Other(name) 8%
IBM 12%
WIPRO 10% lenovo 20%
Compaq 10%
HCL 15% HP 15% Dell 10%
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Factors
IBM
lenovo
HP
Dell
HCL
Compaq
WIPRO
Other(name)
Quality
15%
10%
18%
20%
16%
11%
6%
4%
Quality
Other(name) 4% WIPRO 6%
IBM 15%
Compaq 11% lenovo 10%
HCL 16% HP 18% Dell 20%
Factors
IBM
lenovo
HP
Dell
HCL
Compaq
WIPRO
Other(name)
Light in weight
15%
18%
14%
12%
10%
15%
10%
6%
Light in weight
Other(name) 6% WIPRO 10%
Compaq 15%
IBM 15%
lenovo 18%
HCL 10% Dell 12%
HP 14%
10. Please check three most important reasons why you selected the branded laptop
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2. 3. 4. 5.
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I wanted to try something new Branded laptops facilities are very good I saw advertisement for the branded laptop Someone recommended the branded laptop My organization choose the branded laptop
23% 15% 14% 30% 18%
5; 20%
1; 20%
4; 20%
2; 20%
3; 20%
Introduction to Topic
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“Different branded laptop preferred by working executive” In today’s changing scenario customers are having power towards success or failure of any branded product. As our product is laptops of different brands is well known among our respondents, and it is used by our respondent in their daily life directly or indirectly. So we got good response from the corporate world as well as common people. The most familiar form of laptop is a manually operated device with one or more sets of many services, features and function. Each set of services, features and function can be in one of two states: either 'closed' meaning the contacts are touching and feeling can flow between them, or 'open', meaning the contacts are separated and none concluding. The term 'laptop' is also applied to telecommunications networks, business, institution, etc and signifies a network that is competitive advantages over other, such as the public is using laptop in their daily life such telephone network was before a decades. The common feature of all these usages is they refer to laptop that controls a connectivity with whole world with a very few charge in all respect: audio, video, text, animation with help of internet connection. Now, a days laptops are matter of consideration for users because these days they are more focusing on the changing trend and Comfort ability. Due to this companies of branded laptop and manufacturers are more focusing on changing trends and consumer demand, this helps in gaining good market share among users. In this topic we made a comparative study among top branded laptop’s manufacturer are as follows:
HCL HP COMPAC IBM LENOVO DELL WIPRO OTHERS
Methodology
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Marketing research Marketing is the function which links the consumer, customer and public to the marketer through information used to identify and define marketing opportunities and problems generate, refine evaluate marketing actions, monitor marketing performances, and improve understanding of marketing as process. Research design: despite the difficulty of establishing and entirely satisfactory classification system, it is helpful to classify marketing research project’s on the basis of fundamental objectives of the research, consideration of the different types, their applicability, their strength and weakness will help the researcher to select the best suited specific problem. The two general type of research methodologies are used witch are following:1. Exploratory research:In well established field’s of study, hypothesis usually is drawn from ideas developed or glimpsed in previous research studies or is derived from theory. Research could be then used to determine if the hypothesis was correct. Too little is known, however about consumer reaction to marketing stimulate to permit the formulation of sound hypothesis in many specific situations. As a result, much marketing research is of exploratory in nature; emphasis is placed on finding hypothesis relative to new product’s or marketing practices that can be changed profitably. 2. Conclusive research:Conclusive research provides information that helps the executives make a rational decision. In some instances particularly if an experiment is run, the research in many come close to specifying the precise alternative to choose; in other cases, especially with descriptive studies, the research will only partially clarify the situation, and much will be left to the executives judgment. Conclusive research studies can be classified as either descriptive or experimental.
Factors Affecting Research Design
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EXPLORATORY a)
Search Of Secondary Data.
b)
Survey Of Knowledgeable Person.
c)
Case Study.
CONCLUSIVE a) Descriptive Research. b) Case Study. c) Statistical Study. d) Experimentation.
Research Instrument
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Structured and non structured questionnaire Sampling frame Executive people of ncr above 25 years from greater noida, delhi and ghaziabad. Sampling unit Working & executive class people Sample size The sample size chosen was 100. Sampling method The sampling method was only survey’s personal interview. The questionnaire was framed in such a way to get continue response. And to achieve flexibility by asking certain open ended questions. The time constraints and various other factors were also kept in mind while framing the marketing research methodology.
Comparative Analysis Data Collection Method:
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Surveys have become so common in today’s world that the average person seldom questions the idea about the useful information that can be obtained in a particular manner. Various findings of one type or another are developed and are usually seen possible after the acceptance. Questionnaire: Questionnaire and observation are two basic methods of collecting data in marketing research. In questioning, data is collected by asking questions a formal list of such questions is called a questionnaire.
Advantages of questionnaire method: •
Versatility:- probably the greatest advantage of the questionnaire method is its versatility. Almost every problem of marketing research can be approached from the questionnaire point. Every marketing problem involves people. Therefore ideas related to the problem and the solution can be obtained by asking these people about the problems that they are facing.
•
Speed and cost:- questionnaire is usually faster and cheaper than observing interviewee. It has moreover better gathering activities. As a result, less time is wasted in a questionnaire study.
Disadvantages of questionnaire method: •
Unwillingness of respondent to provide information: most interviews are obtained at the sufferance of the respondent. In some cases potential respondent will refuse to take the time to be interviewed or will refuse to answer some specific questions about income or very personal subjects.
•
Inability of respondent to provide information: despite willingness to co-operate, many persons are unable to give accurate information on questions which the interviewer would like to ask.
respondent cannot furnish information because they are unable to remember the derived facts, or they have never known the facts.
Types of Questionnaire
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•
Structured Non- Distinguished
•
Structured Distinguished
•
Non-Structured Distinguished
•
Non-Structured Non- Distinguished
Findings
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As We Started Our Marketing Research Project From 20th Of February That Time We Are Very Much Nervous About The Marketing Research Project But We Were Confident About Our Topic Of Research And We Were Having Knowledge About Laptop Industries, And Later On We Made A Detailed Related To Our Research Project And We Find That This Is Very Interesting And Enjoyable. Some Of The Findings Of Our Project: •
Hp and compaq is the most preferred brand of laptop among respondents 55% of total sample.
•
Most of the respondents are using of laptop due to its best service and reliability.
•
Most of the respondents are influenced by availability (44%) and price (16%) and least influencing factor is weight (9%).
•
the modes of awareness of laptop among respondents, that is 44% of respondents are come to know from media, 27% are from magazine, 16% are from other and 13% respondents are know about switches from reference group.
•
Level of satisfaction among respondents towards branded laptop, we made a survey regarding satisfaction level and we find that 39% of respondents are satisfied with the performance of branded laptop, 17% excellent,12% average and only 2% respondents are disappointed with the performance of branded laptop.
•
It is revealed that most of the respondents from our sample 41% are brand loyal to their preferred branded laptop despite price hike only a small proportion of respondent’s i.e 39% are more inclined towards price sensitivity rather than the brand preference.
•
During non-availability of most preferred brand of branded laptop apple is in demand it contains 8%.
•
According To Quality The Ranking Of Switch Manufacturers Are As Follows: HP (47%): 1st Position COMPAQ(35%): 2nd Position LENOVP(25%): 3rd Position IBM (13%): 4th Position
Suggestion:
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•
In order to improve the market share, the ibm should work on price strategy, durability of product, easy availability of product & should provide better quality product.
•
In order to retain the market leadership, dell should also find out their loopholes, especially they should work on quality aspect on their branding & easy availability of product.
•
If hcl would like to improve its market share then it may come out with improve version of the product which are being used by hp users. It can have two types of pricing strategy according to the users of different segments.
•
Lenovo should work on the product life cycle curve of its product and should do r&d on the [product to make its product saleable in the market. It should try to retain the market share which it already has i.e. 25%.
•
As it seems ibm is working on niche market strategy, catering the needs of lower income group users, so it should continue to retain its existing users; however, it should also plan and make strategies in order to tap the consumers from other income group.
Conclusion
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Although this survey covered a relatively small number of branded laptop users and sampling of branded laptop. NCR’s publics are friendlier and very co-operative to help us in filling this form to perform this work. From this survey we have discovered that existing branded laptop are good but there are many companies which are not providing particular facilities to retain their customer. Branded laptop’s markets are very big and it is in its growing stage. Peoples are enjoying its and some of them use it just as status symbol only. Where as some of them are really needs it for their work. It was really very interesting work to talking with different people daily of different level and different categories. Due to this survey we are able to be more aware for this corporate world, we learn to maintain patinas while talking with the people, even come to know about their work , We had done marketing research in order to know the preference of branded laptop of NCR regarding the: “Most preferred brand laptop of executive class people of NCR” We tried our best to find all the data’s and facts. It was difficult to read the psychology of the people and the respondents who use branded laptop. We make it possible just due to help of our co-members and faculty member guide line which kept always hopeful and confident Thanks to
Limitations / Shortcomings
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In every research work there are some limitations and this research is no exception. Limitation of time Availability of time was one of the biggest limitations faced. Due to shortage of time we had to limit the work in its present form such as we had to limit our self in ncr only. Limitation of cost Money was also one of limitations faced while conducting this research. Limitation on the part of respondents Some of the people were not interested in filling questionnaire; some people were talking this research seriously. Some people were engaged in their job hesitate to fill questionnaire and their personal details. Because they are not comfortable with english language and law and order situation. Others limitations Since we didn’t have any previous experience in research work and report writing so it may have lead to discrepancies in the report. Our sample size was only 100; we had to limit our work in the present form.
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Questionnaire
Topic: - “Different branded Laptop preferred by working executive”
Subj:- “Research methods”
Submitted to :Prof. G.K.Sinha GLBIMR
Submitted by :Prashant nirala (43) Ved prakash (60) Vikash kumar singh (62) Virender singh (63)
G.L.Bajaj Institute of Management and Research Greater Noida
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Dear Sir/Madam, Subj:- Survey on “Different branded laptop preferred by working executive” Sir, We are student of G.L.Bajaj institute of management and research, leading B-school in Greater Noida conducting a survey on “Different branded laptop preferred by working executive”. We required some information’s pertaining to the above mentioned title in a questionnaire format attached with this letter. You are requested to fill all the details as per the questionnaire. We under take that information furnished by you will be kept confidential. So please Sir/Madam looking forward for kind cooperation for this regard. Thanking You , Prashant nirala ( 43 ) Ved prakash ( 60 ) Vikash kumar singh ( 62 ) Virender singh ( 64 )
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Questionnaire for Survey
S. No………….
Branded Laptop preferred by executive class people: Part –A 1.
Please name the laptop that comes to your mind immediately ………………….
2.
Do you prefer any particular laptop more to buy ?..................................................
3.
a. Do you have any laptop for your use recently? Yes
No
b. If yes, name it. ……………………………………………………………………. 4.
5.
Most important reason for using the particular laptop (Tick one) Entertainment
Service
Price
Brand Reliability
Business
The Price range of the laptop preferred by u (in Rs.) < 30000
30000 – 50000
50000-70000
70000-100000
< 100000
Part –B 6. Rate the factors in order of importance that influences you Factors
Very Important
Somewhat Important
Moderately Important
Not so Important
Not at all Important
Entertainment(gameoriented) Value for price Reliability Easily available Efficiency of battery Comfort Special services Quality Light in weight
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7. How would you rate the laptop: (5 – Very Good, 4 – Good, 3 – Neither Good nor Bad, 2 – Bad, 1 – Very Bad) HCL
Factors
HP
COMPAC
IBM
LENOVO
DELL
WIPRO
Other(name)
Entertainment Value for price Reliability Easily available Efficiency of battery Special services Quality Light in weight 10. Please check three most important reasons why you selected the branded laptop 6. I wanted to try something new 7. Branded laptops facilities are very good 8. I saw advertisement for the branded laptop 9. Someone recommended the branded laptop 10. My organization choose the branded laptop
Part – C (Personal Details / Traits) 11. Age (in years) 18-24
25-34
35-44
45-54
> 64
12.Education Graduate
Post Graduate
Any other
13. Occupation Engineer
Doctor
Govt. Service
professor
Any other
14. Monthly Income (in Rs.) < 10000 40000 – 50000
10000 – 20000
20000 – 30000
30000 – 40000
< 50000
15 .Gender Male
Female
Name of Respondent : Contact no. :
G.L. Bajaj Institute of Management & Research
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