The term paper focuses on the surrogate advertising in india with special focus on the impact it has on the youth.Full description
Economics of Online AdvertisingFull description
SUBLIMINAL ADVERTISING SUBMITTED TO ± SHWETA MAHAJAN SUBMITTED BY ± MEGHA KAUSHIK
CONTENTS
SUBLIMINAL?
SUBLIMINAL ADVERTISING
ORIGIN
CLASSIC EXAMPLES
TYPES OF SUBLIMINAL
PICTORIAL IMPACT
IMPACT OF ADVERTISING
Subliminal
Fact or fantasy??????????
Subliminal ?
.
Subliminal stimuli are any sensory stimuli below an individual's absolute threshold for conscious perception . Introduced in 1897, the concept became controversial as "subliminal messages" in 1957 when marketing practitioners claimed its potential use in persuasion. Apart from their controversial use in marketing, subliminal stimuli are employed in scientific research on perception without awareness, or unconscious perceptio n
Subliminal advertising
Subliminal advertising is a technique of exposing consumers to product pictures, brand names, or other marketing stimuli without the consumers having conscious awareness. Once exposed to a subliminal marketing stimulus, the consumer is believed to decode the information and act upon it without being able to acknowledge a communication stimulus.
Origin
Public
Advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the new "motivational research" marketing techniques being employed to sell products in the burgeoning post-war American market. Advertisements that focused on consumers' hopes, fears, guilt, and sexuality were designed to persuade them to buy products they'd never realized they needed. Marketers who could reach into the hearts and minds of American consumers soon found consumers' wallets to be within easy grasp as well.
Cont.
This was demonstrated by Byrne in 1959 . The word "beef " was flashed for several, five-millisecond intervals during a sixteen-minute movie to experimental subjects, while nothing was flashed to control subjects. Neither the experimental nor control subjects reported for a higher preference for beef sandwiches when given a list of five different foods, but the experimental subjects did rate themselves as hungrier than the control subjects when given a survey. If the subjects were flashed a whole sentence, the words would not be perceived and no effect would be expected and so on examples in the history
Classic
examples
In 1957, market researcher James Vicary claimed that quickly flashing messages on a movie screen, in Fort Lee New Jersey had influenced people to purchase more food and drinks . Vicary coined the term subliminal advertising and formed the Subliminal Projection Company based on a six-week test . Vicary claimed that during the presentation of the movie Picnic he used a tachistoscope to project the words "Drink Coca-Cola" and "Hungry? Eat popcorn" for 1/3000 of a second at five-second intervals. Vicary asserted that during the test, sales of popcorn and Coke in that New Jersey theater increased 57 .8% and 18 1% respectively
Types
of subliminal
messages
1. Embedded images: pictures or words that are hidden or flashed quickly (in 100ths of a second) 2. Sub-audible messages: sounds or words that are too faint to be heard, or are played at extremely high frequencies 3. Electr onically altered signals: backward masking and other voice alterations
Picture
Creating death¶s head hawkmoth picture on the face where the skull structure is created with the figures of females
slide
examples
The steam on the mirror means that someone is showering? If so, then the darker parts reflected in the mirror are the people in the shower?
it is just about getting your logo imbedded in the mind of the viewer as
What
exactly it is
Can you find anything out of the
Nike¶s swoosh logo on suicide
Is there any spiral?????????????? No there is no spiral
.
Are they moving???? Actually not
Impact
of these
messages
These messages attacks your unconscious mind and attracts you to approach the positioned product They could be intentionally or unintentionally If you stare at clouds long enough, you will see a rubber ducky Beware of the fallacy that ³presence´ implies ³effectiveness´
