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Tannic acid is a specific commercial form of tannin, a type of polyphenol. Its weak acidity (pKa around 10) is due to the numerous phenol groups in the structure. The chemical formula for co…Full description
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A report on the tea garden strikes
ratios of working capital of tata steelFull description
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Investigatory project on Semiconductorsr for Class XII CBSE. It contains acknowledgement and Certificate
Tata Tea Overview Among the top three players in the global tea market in terms of market share Market capitalization in excess of US $ 1 billion Consolidated Revenues of over US $ 700 million 29% ownership by the Tata group; FII ownership 22 %; Domestic institutional share holders 15% Primarily a branded tea operation with presence in over 40 countries with significant market share - Tata Tea in India - Tetley overseas Plantation ownership in India and Sri Lanka Includes Tata Coffee (Asia’s largest coffee producer)
Performance Highlights – Tata Tea Standalone Rs in Crores
Details
2003/04
2004/05
2005/06 9 Months*
Revenues
838
950
804
PBT (Before Exceptionals)
120
162
177
Margin %
14%
PBT (Post Exceptionals) PAT Margin %
11%
17%
22%
120
162
204
92
129
168
14%
21%
* The Tea Industry is seasonal in nature and the nine months results do not necessarily reflect the pro-rata performance for the full year.
Performance Highlights – Tata Tea Consolidated Rs in Crores
Details
2003/04
Revenues
2005/06 9 Months*
3099
3077
2329
298
357
330
PBT (Before Exceptionals) Margin %
2004/05
10%
12%
14%
PBT (Post Exceptionals)
301
314
339
PAT
205
215
248
Margin %
7%
7%
11%
* The Tea Industry is seasonal in nature and the nine months results do not necessarily reflect the pro-rata performance for the full year.
Tea Market Overview
Global Tea - A Snapshot World Tea production in 2004 – 3200 mn kgs (approx) Top Five Tea Producing Countries
Others 25%
Indonesia 5% Kenya 10% Sri Lanka 9%
T o p F iv e T e a C o n s u m in g C o u n trie s
India 30%
O th ers 44% China 21%
In d ia 23%
C h in a 16% J a p an U K R u s s ia / C IS 6% 5% 6%
India is the largest tea producing and consuming country in the world.
Global Opportunity for ‘Tea’ •
• • •
•
Growing Black tea markets define opportunity for geographical expansion of portfolio in overall Black tea although stagnancy is reported in world markets - Potential sector revenue of Rs 48,000 Crs. Top 30 ‘Tea’ markets account for 90% of the market volume in the packaged black tea segment Tata Tea & Tetley present in only 35% of this market – with a combined revenue of Rs 3000 Crs. Green / Fruits & Herbal / Flavours / Specialty tea account for 49% value of all global packaged tea revenues ! - Potential sector revenue of Rs 48,000 Crs. RTD operates in a beverage arena that is at Rs 128,000 Crs.
SIGNIFICANT POTENTIAL FOR ADDRESS OF REVENUE GROWTH
Brands
India - Overview • 2nd largest player after Hindustan Lever • Value market share of 21.6% (A C Nielson) • Brand presence across segments and price points represented by Tata Tea, Agni, Chakra, Gemini and Tetley • Super brand ranking for Tata Tea Premium • Distribution network connecting over 2200 stockists and 1.5 mn retailers
India - Initiatives Existing brands restaged in India Launch of Kanan Devan Strong leads to a major jump in market share Sania Mirza drives double digit growth of Tata Tea Tata Gold captures 2% of market share within 14 months of launch Restage of Tata Tea Agni Launch of specialty teas under the Tetley brand – “new face of innovation”
Overseas - Overview GB–Tetley continues to outperform major competitors with brand leadership at 27%; Growth in specialty teas segments Canada –Specialty tea market leader at 23%; black tea at 44% Australia – Growing market share of tea bags at 21% USA –USA share up year on year. Value share of black tea 10%. France – Growing market share of tea bags at 11% Poland, Portugal, Spain, Jamaica & Baltic’s improved performance during the period Russia, Pakistan, Bangladesh & South Africa - new market entry shows promising results
Overseas - Initiatives Acquisition of Good Earth in the USA Brands – Fruit & herbals new launches in various geographies across the globe – Test marketing of iced teas in UK – Increased market share in developing markets. Success in opening up of new markets like Bangladesh, Pakistan, South Africa and Russia.
Redefining Innovation
Plantations
Tata Tea Plantations Restructuring Pre Restructuring
Current Status
Objective
TTL 100%
TTL
TTL
100% NIPO
SIPO
NIPO SIPO
Est: 24
26
24
2
Emp: 31K
18K
31K
2K
TEA
19% 51% KDHP 17
TCL
Minority Interest
Plantation Business
6 TEA
TEA
Alternative Crop
Alternative Crops
Tourism
Plantation Restructure - rationale Company focused on brand growth Management skills different for plantation and brands Global Sourcing opportunities Complete ownership not essential Some long term supply arrangements needed Considerable scope to enhance plantation value with focus
Plantation Restructuring Initiatives In South India 17 estates recently transferred to a new company formed under the EBO model : Majority ownership of employees including over 10000 Workers 19% ownership with TTL with special rights 6 estates sold to a subsidiary Intention to exploit tourism potential in balance two estates In North India Options for similar reconstruction being evaluated for North India Alternative crops and usage of land to enhance value and returns
An economic evaluation revealed that there are several economically viable alternate models Shortlist
Agriculture – Traditional and Non Traditional
90
Tomato
Patchouli
Agriculture - Traditional
Glory Lily
80
Chilly
Turmeric
Chilly
Periwinkle
Gross Margin (%)
Fruits: Banana, Pineapple, Papaya
Spices: Ginger, Turmeric
Papaya
Pineapple
Agriculture – Non Traditional
Ginger
60
Vegetables: Chilly. Tomato
Pepper
Banana
70
Citronella
Floriculture
50
40
Medicinal and herbal
Animal
Orange
Aracenut
− High revenue and good returns − Returns can be enhanced by combining with duckery and piggery
Lemon
Low gestation, revenue higher than tea
30
High gestation, revenue higher than tea
Innovative
20 1
2
Dairy − Good demand − High revenue and good returns
Revenue lower than tea 0
Fishery − High demand
3
4
Gestation Period (Years)
Relative Size of Revenue (per hectare)
5
6
Tea and nature tourism − Complementary to tea
Welfare activities Progressive shift of existing welfare activities in South India to an independent trust Upgradation of Schools and Hospitals which offer potential Dedicated senior managerial responsibility- Director projects Upgradation and outsourcing possibilities for select North India institutions
Instant Tea & Coffee
Instant Tea
Instant tea plant in Munnar with 4.5 mn lb capacity supplying instant teas across the world with specific emphasis on Tata Tea Inc, USA Products from Tata Tea Inc’s packing facility at Florida present in many famous labels (Kraft, Snapple) Global turnover of instant tea at Rs 94- 100 crores Group exploring growth opportunities
Tata Coffee’s Businesses TCL Businesses
Plantations
Soluble Coffee
Marketing
Coffee
Spray Dried
Brands
Pepper
Agglomerated
Vending
Timber
Freeze Dried (In Progress)
TCL Coffee Business - Coffee Plantations
4% share of Indian Production
Leader in Quality: International Recognitions Best Robusta in the World,2004 Selected for supply of Premium Coffee to leading coffee chains – Starbuck,Illy Café Series of “ Flavor of India-Fine Cup Awards
Brands Prioritize growth agenda across the globe and meet growth challenge through: Organic growth Appropriate strategic partnerships Acquisitions
Sustain growth in key markets through Value added segments e.g. Fruit & Herbal Launches Consumer driven insights
Utilize distribution networks product/category extensions
to
leverage
Way Forward Plantations Enhance sustainability of model Discharge of social responsibility Improve returns to Tata Tea’s shareholders Drive Cost Rationalization Supply chain Overheads Instant Tea Explore growth opportunities Coffee Initial focus on B2B model with product expansion in instant and freeze dried coffee Selective forays into out of home and consumer segments