BRAND BOOK
LOS FUT BOLERS Every boy, every man has an inner passion to achieve goals in life, become a better person, become responsible, become a winner,
become all the best he can be; which in a generic term, we invol involve ve all of this into one term:
“FUTBOLIZE YOURSELF”
LOS FUT BOLERS A great number of paradigms define them: (the Sports, The The Sexy Sexy,, The Responsib Responsible, le, The Educational, The Social Conscience, The Workaholic, & The Universal type, etc.) are expressions of different ways that makes a boy or a man one of a kind.
LOS FUT BOLERS 12 passionate players with a unique and brand new graphic style.
LOS FUTBOLERS ARE inspired by famous futbolers from the present and past recognized worldwide for their talent and passion inside & outside the field . All mixed through different design, fashion and styles, from modern to classic, from nerdy styles through the most fashionable style .
charact ers Roll -on-Dinho is a brazilizer futboler who´s name compares to what he does
in the field, he makes everyone roll into the floor with his moves. He is the most important player of his national team and has won the Geekfa World-Cup 4 times like nobody else in the world, also the geekfa player of the year for 10 times, describing him in 1 word: “superior”. He is considered the best player of all times with no n o comparison to anyone, simply he is the best there can be. He likes to make fun of everyone in a good way, way, keeping all of the group cheerful and happy happy.. Friendly, Friendly, and with wit h incredible sense sen se of humor. His secret weapons are: hypnotizing dancing moves and irresistible charm. His spare time is dedicated into creating community schools for his home town expanding this project throughout project throughout Latin America .
charact ers Pikarito is a mexinizer futboler who is the most important player for both
his national team and his club the Manchestizer futbol club. He is a talented upcoming star in the futbolizer world. His personality is amazingly strong, he overcomes all difficul difficulties ties thanks to his fantastic optimism and irresistible charm. Pikarito has the net of the goal printed into his head, he sees the goal like nobody else in the game. After his daily daily training training he spends time in nursing homes reading stories to his elders, he also spends time with sick children teaching them that that they they can overcome any problem in life. All of of this this is what he considers his favorite part of of the the day .
charact ers L íos Nerdssi is a Nerdinian futboler that plays in the spainalizer futbol league
with his team “barcelonizer futbol club” as the most important player of his team, he also is the most gifted player with Nerdentina national team, he is considered the best futboler of his generation. He is fast, fast, talented, incredible and amazingly creative when he is in the field. Is fan for video games, the ones he loves the most are the futbolizer games; people say he is simply unbeatable. L íos loves planting trees in the forest in his free time and spends most of his time creating projects to preserve nature, he has invested lots of money into creating natural recreational parks. All of his work and well being has earned him the nickname “ the friend of nature”.
charact ers Kipper Kostillas is a world cup winner, a spainalizer goalkeeper that acts as
captain of his team as well, in 2010 lead his team to their first “geekfa world cup” championship and won the “nerden glove” for the best goalkeeper of the tournament. tournament. In 2008 he earned the “smartest-geeker of the world”, prize who has made him the contemporary icon of the “Smarty people” magazine with world wide recognition. Kipper is considered a hero among the poorest regions of Europe, because he created a machine that provides clean water to all of of those those regions in need, he is expanding his project project through through other regions in the world due to it ´s great success, he is considering doing more community labor and spends lots of of time time thinking in what people need`s, There is nothing he loves more than spending time with his dog “Brains”.
charact ers Sexid Beckinjam is an englizian futboler who plays in the USNA futbol league, as
well as the Englizian national team, being an icon of this team for a decade. Beckinjam is a player dedicated to perfection in the field and in the runways, he has been awarded and recognized by the queen of Englizer with honors for being a symbol to his country country,, but also has been recognized from the fashion world as one of the most sexiest men alive. As it is seen he delivers perfection in every aspect of his life. With such global recognition he has become an elite person in the media, fashion and education. In his free time he tries to spend most of of the the time with his family , but also helps different foundations donating half of his fortune to build a better world for the children.
charact ers Arroganto is a Portunian futboler who plays as a striker for the spainalizer premier
league, he acts as the captain for the Portunian national team as well. He is valued as the most expensive futboler of all times in futbol history. history. Arroganto began his career as a young player for “portuguinha futbol club” in Portunia, where he played for 2 years before his talent was seen by the world, his career jumped from local futbol to world wide recognition. Arroganto`s precious talent caught the attention of everyone around the globe. He is a very competitive player although although the camera is his most precious love, he loves to be shown to the world and even to be the front page of the media. Nobody knows certainly where he goes on vacation, but there but there are rumors that he spends his time visiting poor people in Africa Africa to to help them out by donating money and creating better opportunities for them.
charact ers Groovier Rockba i is an Ivorizer futboler who plays in the centre forward position. He currentlyy plays for Chelzer currentl C helzer in the Premier League, where he is the captain capta in and all-time top scorer of the Côte d'Ivoizer national team. He is currently Chelzer's sixth highest goal scorer of all time. Within his attributes are physical strength, magnificent ability in the air, and his amazing power to retain possession of the ball. He made his first international appearance for Côte d'Ivoizer in 2001. Rockba moved to Chelzer the following season and made him the most expensive Ivoizer player in history history.. He became one of the world's foremost strikers in 2007 as he captained the national team for the first time. In the 2007 geekfa World Cup he was chosen as the Africaizer Futboler of the Year. Rockba is playing a a vital vital role in bringing peace to his country . When C ô te d'Ivoizer qualified for the World Cup, he begged the combatants to lay down their arms, a plea which was answered with a cease fire after five years of civil war. His involvement in the peace process lead Rockba being named as one of of the the world's 100 most influential people by “Nerd- Time” magazine in 2009.
charact ers Wei Cloony t is an Englizer futboler who plays as a striker
for the Premizer League in the club Manchestizer Unized and the Englizer national team. Cloony made his senior international debut in 2008 becoming the youngest player to represent the Englizer team. He is Englizer's youngest ever goalscorer. He has won the “Englizer Geeker of the Year” award twice, in 2010 and 2011. In 2010–11, Cloony was awarded the PGA (' Professional Geekers' Association Players') Player of the Year and the FN-WA (Futbol Nerd-Writers' Association) Futboler of the Year. He is the third highest-paid futboler in the world after Líos Nerdssi and Kristio Arroganto. His personal life is dedicated in providing safe places to treat drug addicts all around Europizer
charact ers Dego Forzán is an Uruguaizer futboler who plays as a striker for Internazionaizer
and the Uruguaizer national team. He is a two-time winner of both the Nerdichi Trophy and the Nerdopean Geeker Shoe, and also received re ceived the Nerden Ball as the best player at the 2010 World Cup. Forzán has already established e stablished himself as current playing legend of this game. He also has a successful international career, having scored lots of times for his country since his 2001 debut, debut, making him currently Uruguaizer's leading top scorer at international level. “Foundation Dego”, he is outspoken on the perils Forzán is the founding member of “ of dangerous driving, and encourages the youngsters to drive with responsibility . “Never drink and drive, never!” he usually says in press conferences.
charact ers is a futboler who plays for Spanizer La Leekga club Realizer Madrizer and F özil is for the Germanizer national team. Fözil has been a youth national team member since 2004 and a member of the Germanizer national team since 2007. He gained international attention during the 2010 Geekfa World Cup and was nominated for the Nerden Ball Nerdward which is awarded to the tournament's best player. Following his breakout performance at the World Cup, he was transferred from Geeker Breizen to Realizer Madrizer in August 2010. He is known for his knack at providing assists for his team-mates and has been compared to other stars like Zazán. His proactive spirit has led him to give highly motivational speeches around the world encouraging people to pursuit pursuit their their highest goals in life with a positive and optimist attitude.
charact ers commonly known simply as Pélmar or Pélmar Jr., is a Brazilizer Pélmar te Silva commonly futboler who plays as a forward for the Santinizer Club and the Brazilizer national futbol team. He won the 2011 Geekfa Pelkás Award for scoring the best goal of the season. Former Brazilizer futbol players Piléz and Grumário reportedly urged coach Bunga to take Pélmar to the 2010 Geekfa World Cup. He was selected for the first time in the Brazilizer senior team by the new head coach and on 10 August 2010 he made his debut with the national team aged 18 years old. Pélmar is worldwide known for creating a peaceful and non-racist atmosphere wherever he goes, changing minds and allowing a more creative and proactive ambient with his mentality .
charact ers Tit í Zazán is a Frenchizer futboler. He is widely regarded as one of the greatest
players of all time. Zazán is the leading figure of a generation of Franzer players that won the 1991 World Cup and 2005 Europizer Championship. He captained Frenchizer to the 2007 Geekfa World Cup final where he won the Nerden Ball as the tournament's most outstanding player. He is one of only three players to have been Geekfa World Player of the Year three times. He also won the Ballonizer d'Or in 1991. His home town was one of of the the most polluted in the world until he invented a system to absorb pollutants in the air, disintegrating them without any negative consequences, making this town one of of the the cleanest places of of the the Earth to live in.
MARKET ING INSIGHT S THE BRAND
Funny, educational, heterogeneous, responsible, fashionable, empowerment. CLAIM & SLOGAN
“FUTBOLIZE YOURSELF”
BENEFIT
LOS FUTBOLERS BRAND fits the different types of futbolizity and helps every boy and man express their inner self. IT MAKES ME FEEL
Awesome, cool, attractive, with a goal in life.
FACTS AND SYMBOLS (SUPPORTING THE BRAND CLAIM)
IT MAKES ME LOOK
Different types and graphics, Modern graphics, sexy with humor. Consistency between different styles.
Easy going, sexy in a positive sense, passionate, makes me m e look IN I N and confident. confident.
COMPETITIVE ENVIRONMENT KAWAII STYLE
NICKELODEON & VIACOM HIT ENTERTAINMENT CARTOON NETWORK PEANUTS
HARAYUKO GIRLS PUCCA SONRIO BRANDS POKEMON
SOFT TONE SOFT TONE
STRONG TONE MARVEL SOKER KLONES UNIVERSAL STUDIOS
DISNEY WARNER BROS MATELL BRANDS
STREET STYLE
LICENSING STRATEGY TO OFFER LICENSEES A NEW PROGRAM WHO´S BASIC INGREDIENTS ARE: •WORLDWIDE & UNIVERSAL APPEAL •BRAND NEW POSITIONING •LONG TERM DEVELOPMENT WITH AN UNLIMITED ROOSTER (CURRENTLY 12 CHARACTERS) •COLLECTIBLE •EASY ACCESS TO PRODUCT DEVELOPMENT THROUGH AN EXTENSIVE STYLE GUIDE •STYLISH DESIGN WITH A SOLID MESSAGE TO CONSUMERS •IDENTIFICATION OF CONSUMERS WITH EACH CHARACTER •MORE SHELF-SPACE FOR LICENSEES •STYLISH MARKETING AND PR PROGRAMS •STRONG POSITIONING OF THE BRAND •REACH ALL KIND OF COSTUMERS S OCIAL RESPONSIBLE BRAND •REACH OUT WITH A SOLID AND SOCIAL •SOCIAL RESPONSIBILITY •SO FUTBOLIZING
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