Hindalco - Operation - Ditribution Channel of Hindalco

PROJECT REPORT ON DITRIBUTION CHANNEL OF HINDALCO A Comprehensive Study of HINDALCO INDUSTRIES LTD. RENUKOOT

IN THE PARTIAL FULFILLMENT OF REQUIRMENT FOR THE AWARD OF DEGREE IN MBA (MASTER OF BUSINESS & ADMINISTRATION)

Submitted By Prof-Mr Sandeep Sharma

Faculty Of MIMT

Submitted TO Vibhav Tripathi Roll no.1115270136

MBA IVSEM

Mangalmay Institute Of Of Management and Technology Grater Noida

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ACKNOWLEDGEMENT

My heartfelt thanks to Hindalco Industries Ltd. of Aditya Birla Group, for giving me an opportunity to learn and complete dissertation work. I thank Hindalco Industries Ltd. from the bottom of my heart for giving me a valuable chance to be associated with it.

I exte extend nd my sinc sincer eree than thanks ks to Mr. Sandee Sandeep p Sh Sharm arma, a, Facul Faculty ty Guide, Guide, MIMT, Greater Noida for his valuable guidance and support at all time.

I am thankful to Mr. Rahul Goel, Director, MIMT, Greater Noida for his able guidance and support at all time.

I feel honored to have him as guide throughout my project & always be grateful for his affection and respect. I am very much indebted for his continuous support and guidance.

I am thankf thankful ul to

for sparing sparing time for for me out out of their their hectic hectic schedule schedule &

giving me insights on various issues.





















































PREFACE

The report report is hard intends to reflect reflect some of the covered covered under under the “DISTRIBUTION CHANNEL OF HINDALCO”, a first truly “MNC” of India. The total aspects have been formulated and Presented on basis of the idea ideass and infor informat mation ion gath gathere ered d by this this invest investiga igatio tion n during during a shorter shorter span of project project training training i.e. an importan importantt portion portion of the MBA curric curriculu ulum m leadin leading g to an opp opport ortuni unity ty for for the partic participa ipant nt to have have a practical exposure of the contents under the topic beyond what has already been studies during the class-room interaction. This Th is repo report rt has has been been writ writte ten n in respo respons nsee to a compr compreh ehen ensi sive ve stud study, y, conducted the “DISTRIBUTION CHANNEL OF HINDALCO INDUSTRI INDUSTRIES ES LIMITED” LIMITED” The report report mentions mentions and evaluates evaluates the various various aspect aspects, s, pertai pertainin ning g to the distri distribut bution ion channel channel of the compan company. y. After a through analysis of the various facts stand figures a set of recommendations has been given at the end of the report. Accura Accuracy cy and precis precision ion has been been given given the prime prime consid considera eratio tion, n, while while compiling the report, are the authoritative and authentic. We are confident that anyone who goes through the report will learn how much we have learn & benefited this period. At last I would like to thank my institute institute and hindalco for its full support in preparing this report. report.



























CONTENTS 1- INTR INTROD ODUC UCTI TION ON 1. 2. 3. 4. 5. 6.

Comp Compan any’ y’ss Prof Profil ilee Visi Vision on And And Miss Missio ion n Miles ilesto tone ne Manage Managemen mentt Commit Committee tee Impr Im prin ints ts In Time Time Corpor Corporate ate Social Social Respon Responsib sibili ility ty

2- ADITYA ADITYA BIRLA BIRLA GROUP GROUP PROFI PROFILE LE 3- GROU GROUP P COMP COMPAN ANIE IES S 4- HINDAL HINDALCO CO GROUP GROUP COMPAN COMPANIES IES 5- PRODUC PRODUCT T OF HINDA HINDALCO LCO 6- USE OF OF ALUMIN ALUMINIUM IUM PROD PRODUCT UCTS S 7- HINDAL HINDALCO CO BUSINE BUSINESS SS 8- DISTRIBU DISTRIBUTION TION CHANNEL CHANNEL OF HINDALCO HINDALCO 9- RESEAR RESEARCH CH METH METHODO ODOLOG LOGY Y 10-

MARKETING STRATEGY

11-

MARKET SEGMENTATION OF HINDALCO

12-

DISTRIBUTION PROCESS OF HINDALCO

13-

FINDING & RECOMMENDATIONS

14-

CONCLUSION



























ADITYA BIRLA GROUP

A US$ 29 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of 130,000 employees, belonging to 30 different nationalities. In the year 2009, the Group was ranked among the top six great places for leaders in the Asia-Pacific region, in a stud study y cond conduc ucte ted d by Hewi Hewitt tt As Asso soci ciat ates es,, RBL RBL Grou Group p and and Fortune magazine. In India, the Group has been adjudged the best employer in India and among the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007. Over 60 per cent of the Group's revenues flow from its overseas operations.





























GLOBALLY, THE ADITYA BIRLA GROUP IS:

The world's largest aluminium rolling company World leader in viscose staple fibre One of the biggest producers of primary aluminium in Asia Largest cement producer in India and tenth-largest tenth-largest in the world Fourth-largest Fourth-largest producer of carbon black in the world Fourth-largest Fourth-largest producer of insulators in the world World's fifth-largest producer of acrylic fibre

In India: :: Largest cement producer :: Largest premium, branded apparel company :: The second-largest producer of viscose filament yarn :: The second-largest in the chlor-alkali sector :: Among the top five cellular operators :: Among top 10 Indian BPO companies by revenue size





























HINDALCO INDUSTRIES LTD.

AN INDUSTRY LEADER IN ALUMINUM AND COPPER:

An industry leader in aluminum and copper, Hindalco Industries Limited, the metals flagshipcompany of the Aditya Birla Group is one of the world's largest aluminum rolling companies and one of the biggest producers of primary aluminium aluminium in Asia. Established in 1958, we commissioned our aluminium facility at Renukoot in eastern Uttar Pradesh, India in 1962. Later acquisitions and mergers, with Indal, Birla Copper and the Nifty and Mt. Gordon copper mines in Australia, strengthened our position in value-added alumina, aluminium and copper products. The acquisition of Novelis Inc. in 2007 positioned us among the top five





























HINDALCO'S BUSINESSES — CREATING SUPERIOR VALUE Hindalco is one of the leading producers of aluminium and copper. Our aluminium units across the globe encompass the entire gamut of operations, from from baux bauxit itee mini mining ng,, alum alumin inaa refi refini ning ng and and alum alumin iniu ium m sm smel elti ting ng to downstream rolling, extrusions, foils, along with captive power plants and coal mines. Our copper unit, Birla Copper, produces copper cathodes, continuous cast copper rods and other by-products, such as gold, silver and DAP fertilisers. Our copper smelter holds the unique distinction of being among the world's largest single-location custom smelters. Our units are ISO 9001:2000, ISO 14001:2004 and OHSAS 18001 certified. We have been accorded the Star Trading House status in India. Hindalco's aluminium metal is accepted for delivery under the High Grade Aluminium Cont Contra ract ct on the the Lo Lond ndon on Meta Metall Ex Exch chan ange ge (LME (LME). ). Our Our copp copper er qu qual alit ity y standards are also internationally recognised and registered on the LME with Grade A accreditation.





























Aluminium

Hindalco is Asia's largest integrated primary producer of aluminium and among the most cost-efficient producers globally. Our aluminium units across India encompass the entire gamut of operations, from bauxite mining, alumina refining, aluminium smelting to downstream rolling, extrusions and recycling. In India, we enjoy a leadership position in aluminium and downstream products. Our product product range includes includes rolled products, products, extrusions, foils, foils, primary aluminium aluminium ingots, billets, billets, wire rods and aluminium aluminium slabs. Hindalco metal is accepted under the high-grade aluminium contract on the London Metal Exchange (LME) as a registered brand. We have also been accorded the Star Trading House status in India. Hindalco’s integrated complex at Renukoot , in Uttar Pradesh, India, houses an alumina refinery, an aluminium smelter and facilities for the production of semi-fabricated products. Power is sourced from our Renusagar power plant, located about 45 km from Renukoot. Renukoot. The captive power plant located at Renusagar, Uttar Pradesh, with 10 powergenerating units, has a current generation capacity of 742 MW. Excellent operational standards have ensured a consistent plant load factor of over 90





























Silvassa (Union Territory of Dadra and Nagar Haveli) and an extrusions plant at Alupuram (Kerala). A strong presence across the value chain and synergies in operations has given Hindalco a dominant share of the domestic value-added products market. In India, the company enjoys a leadership position in speciality aluminas and hydrates as well as in primary aluminium and downstream semi-fabricated products. As a step towards building the market for value-added products and services, we have launched several brands in recent years, namely, Freshwrapp aluminium foil, Everlast aluminium roofing sheets, Permashield aluminium waterproofing membrane sheeting, and Al Planet, an exhibition showcasing aluminium products for the construction industry. All our units are ISO 9001, 14001 and OHSAS 18001 certified. Furthermore, many of our units have adopted the Integrated Management System (IMS) certification, reflecting a combined business excellence model. Hindalco's major products include standard and speciality grade aluminas and hydrates, aluminium ingots, billets, wire rods, flat rolled products, extrusions and foil. The integr integrate ated d facili facility ty at Renuko Renukoot ot hou houses ses an alumin aluminaa refine refinery ry and an alum alumin iniu ium m sm smel elte ter, r, alon along g with with faci facili liti ties es for for the the prod produc ucti tion on of semi semi-fabricated products, namely, redraw rods, flat rolled products and extrusions. The plant is backed by a co-generation power unit and a captive power plant at Renusagar to ensure the continuous supply of power for smelter and other































has the unique distinction of being the largest copper smelter in the world at a single location with a 500,000 tpa capacity with multiple world class technologies. The facilities comprise copper smelters, captive power plants, utilities and a captive jetty. The company's copper product range includes copp copper er cath cathod odes es and and cont contin inuo uous us cast cast copp copper er rods rods.. Birl Birlaa Copp Copper er also also produces precious metals, sulphuric acid, phosphoric acid, di-ammonium di-ammonium phospate (DAP) and and other phosphoric phosphoric fertilisers, and phospho gypsum Birla Copper, Hindalco’s copper unit, is located at Dahej in Gujarat, India. The unit has the unique distinction of being one of the largest single-location copper smelters in the world. The smelter uses state-of-the-art technology and has a capacity of 500,000 tpa. Birla Copper also produces precious metals, fertilisers and sulphuric and phosphoric acid. The unit has captive power plants for continuous power genera generatio tion n and a captiv captivee jetty jetty to facili facilitat tatee logis logistic ticss and trans transpor portat tation ion.. Birla Copper upholds its longstanding reputation for quality copper cathodes and continuous cast copper rods by assuring its management processes meet the highest standards. It has acquired certifications such as ISO-9001:2000 (Qua (Quali lity ty Mana Manage geme ment nt Syst System ems) s),, ISOISO-14 1400 001: 1:20 2004 04 (Env (Envir iron onme ment ntal al































Birla Copper Cathodes are square shaped, with 99.99 per cent copper purity levels, produced using the Mount ISA electro-refining electro-refining process. They meet the international quality standards BS 6017 1981 (1989) and u-Cath-1 / ASTM B-115 (1999) and are registered as LME A Grade. They are high grade and boast the lowest levels of various group and individual impurities

Mines Hindalco acquired two Australian copper mines, Nifty and Mt. Gordon, in 2003. The Birla Nifty copper mine consists of an open-pit mine, heap leach pads and a solvent extraction and electrowinning (SXEW) processing plant, which produces copper cathode. The Mt. Gordon copper operation consists of an underground mine and a copper concentrate plant. Until recently, the operation produced copper cathode through the ferric leach process. In 2004, a copper concentrator was commissioned to provide concentrate for





























































Hindalco :: Novelis Inc.*

aluminium, copper aluminium rolled products, cans, primary metal, recycling

:: Aditya Birla Minerals Limited*

Australia - copper mines

:: Aditya Birla Chemicals (India) Limited*

caustic soda

:: Hindalco-Almex Aerospace Limited**

aerospace alloy

:: Utkal Alumina International Limited*

Alumina

Dahejj Harb Harbou ourr & Inf Infra rast stru ruct ctur uree Lim Limit ited ed* * :: Dahe

Hand Handli ling ng of capt captiv ivee car cargo go (cop (coppe perr uni unit) t) and and commercial cargo

:: Aditya Birla Science and Technology Company Limited

R&D

:: Tubed Coal Mines Limited*

Mining

:: Mahan Coal Limited**

Mining

Aditya Birla Nuvo :: Birla Sun Life Insurance Company Limited **

branded garments, viscose filament yarn, carbon black, agribusiness, insulators, textiles life insurance

:: Birla Sun Life Asset Management Company Limited.

asset management

:: Aditya Birla Finance Limited *

non banking financial services

Limited.* :: Aditya Birla Money Mart Limited.*

distribution and wealth management

:: Aditya Birla Money Limited *

Broking

:: Birla Insurance Advisory & Broking Services Ltd general insurance advisory and broking :: Aditya Birla Capital Advisors Private Limited

private equity investment, advisory and management































recycling Aditya Birla Minerals Limited*

Australia – copper mines

Aditya Birla Chemicals (India) Limited*

Caustic soda

Hindalco-Almex Aerospace Limited**

Aerospace alloy

Utkal Alumina International Limited*

Alumina

Dahe Dahejj Harb Harbou ourr & Inf Infra rast stru ruct ctur uree Lim Limit ited ed* *

Hand Handli ling ng of capt captiv ivee car cargo go (cop (coppe perr uni unit) t) and and com comme merc rcia iall cargo

Aditya Birla Science and Technology Company Limited

R&D

Tubed Coal Mines Limited*

Mining

Mahan Coal Limited**

Mining

Aditya Birla Nuvo Limited

Branded garments, viscose filament yarn, carbon black, agribusiness, insulators, textiles

Birla Sun Life Insurance Company Limited**

Life insurance

Birla Sun Life Asset Management Company Limited**

Asset management

Aditya Birla Finance Limited*

Non-banking financial services

Aditya Birla Money Mart Limited*

Distribution and wealth management

Aditya Birla Money Limited*

Broking

Birla Insurance Advisory and Broking Services Limited*

General insurance advisory and broking

Aditya Birla Capital Advisors Private Limited*

Private equity investment, advisory and m anagement services

































aluminium smelting Thai Rayon

Viscose staple fibre (VSF)

Indo Thai Synthetics

Spun yarns of 100 per cent rayon, PES and blends

Thai Acrylic Fibre

Acrylic fibre

Thai Carbon Black

Carbon black

Aditya Birla Chemicals (Thailand) Limited

Chlor-alkali products, epichlorohydrin, epoxy resins, sodium phosphates, speciality phosphates, sodium sulphite, sodium metabisulphite

Thai Peroxide

Hydrogen peroxide

Birla Lao Pulp and Plantations Company Limited

Pulp wood plantations and dissolving pulp plant

Indo Phil Textile Mills

Yarns

Indo Phil Cotton Mills

Yarns

Indo Phil Acrylic Mfg. Corp.

Yarns





























































copper products, with vertical integration through access to captive copper concentrates. In 2007, the acquisition of Novelis Inc. a world leader in aluminium rolling and can recycling, marked a significant milestone in the history of the aluminium industry in India. With Novelis under its fold, Hindalco ranks among the global top five aluminium majors, as an integrated producer with low-cost alumina and aluminium facilities combined with high-end rolling capabilities and a global footprint in 12 countries outside India. Its combined turnover of around US$ 13 billion, places it in the Fortune 500 league. For further information, go to www.hindalco.com































Missionary zeal arising out of an emotional engagement with work.

Thinking and working together across functional silos, hierarchy levels, businesses and geographies.































In India, we enjoy a leadership position in aluminium and downstream products. Our product product range includes includes rolled products, products, extrusions, foils, foils, primary aluminium aluminium ingots, billets, billets, wire rods and aluminium aluminium slabs. Hindalco metal is accepted under the high-grade aluminium contract on the London Metal Exchange (LME) as a registered brand. We have also been accorded the Star Trading House status in India. Hindalco’s integrated complex at Renukoot , in Uttar Pradesh, India, houses an alumina refinery, an aluminium smelter and facilities for the production of semi-fabricated products. Power is sourced from our Renusagar power plant, located about 45 km from Renukoot. Renukoot.

































waterproofing membrane sheeting, and Al Planet, an exhibition showcasing aluminium products for the construction industry. All our units are ISO 9001, 14001 and OHSAS 18001 certified.































copp copper er cath cathod odes es and and cont contin inuo uous us cast cast copp copper er rods rods.. Birl Birlaa Copp Copper er also also produces precious metals, sulphuric acid, phosphoric acid, di-ammonium di-ammonium phospate (DAP) and and other phosphoric phosphoric fertilisers, and phospho gypsum Birla Copper, Hindalco’s copper unit, is located at Dahej in Gujarat, India.































Birla Copper Cathodes are square shaped, with 99.99 per cent copper purity levels, produced using the Mount ISA electro-refining electro-refining process. They meet the international quality standards BS 6017 1981 (1989) and u-Cath-1 / ASTM B-115 (1999) and are registered as LME A Grade. They are high





























































In May 2007, Novelis became a Hindalco subsidiary with the completion of the acquisition process. The transaction makes Hindalco the world’s largest aluminium rolling company and one of the biggest producer of primary aluminium in Asia as well as being India’s Leading copper producer.













































































































































































































































































































































































































































































































































































































































































































































































































































































•

But they provide the facility of financing.

COMMISSION MERCHANTS • • • • • •

Received goods on consignments. They have not title to goods. To accumulate them from local markets & arrange for their sales. Offer credit & storage goods facility. To provide sales force & research aid. They do not normally promote the goods.

MANUFACTURER’S SALES FACILITIES • • • •

Established by manufacture. It is separate from manufacturing operations. It’s performing the wholesaling function himself. Generally used in industrial customers.

Types of manufacturer’s sales facilities. MANUFACTURER’S SALES BRANCHES • • •

Carry inventory . Promote the sales activities. Sell to outlet.

MANUFACTURER’S OFFICE ( Regional Sales Office) • • •

It does not carry inventory. Perform market research, demand forecasting, etc. Collect orders from customers.



























•

Create better relationship.

Manufacturer



























Depots or warehouses

Clearing and forwarding agents

Distributors or whole sellers

Merchandising agents or brokers

Merchant

Manufacturer’s Manufacturer’s sales Executive Full service wholesalers

Limited function Manufacturing agents

Commission

Rock jobbers Brokers

Manufacturer’s Manufacturer’s sales Branch

THE CHANNEL SELECTION PROCESS

Regional sales office



























STEP- 1

STEP-2

STEP-3

Determining Consumer Buying Habits for the Types of Goods

Locate Potential

STEP-4

Pinpoint Channel

STEP-5

Evaluate Channel

STEP-6

CHANNEL SELECTION PROCESS

Select Channel



























Sele Select ctio ion n of chan channe nell mo mode dell has has to be nece necess ssar aril ily y take take in to acco accoun untt the the distribution environment obtaining in the country region and in the specific business in which the firm is engaged. engaged.

A firm has to evaluate the vital features of the distribution environment and ensu ensure ress that that the the chan channe nell mo mode dell to be adop adopte ted d is comp compat atib ible le with with them them.. Distribution environment in the border sense includes the legal environment as well in so far as its implication and distribution are concerned.

EVALUTION OF COMPETITOR’S CHANNEL PARTERNS

The firm firm sho should uld also also study study the compet competito itors rs channe channell patter patterns ns decidi deciding ng its channel. While the firm may not necessarily follow the competitors it will be worthwhile for the firm to analyze in the plus and minus of the channel patterns adopted by each of major competitors.

EVALUT EVALUTION ION OF COMPAN COMPANY Y RESOUR RESOURCES CES AND AND MATCHI MATCHING NG THE CHANNEL TO THE RESOURCES:

On the other hand firm with larger resources and large size marketing operation will be in a position to go in for highly intensive distribution committing committing a good deal of resources to distribution task.

IDENTIFIC IDENTIFICATION ATION OF ALTERNAT ALTERNATIVES IVES CHANNEL CHANNEL & SELE SELECTIO CTION N OF THE ONE THAT SUITS THE FIRM BEST:

Two Two impo import rtan antt cons consid ider erat atio ions ns are are cost cost and and effi effici cien ency cy.. Ofte Often n thou though gh no nott





























examine whether the channel member in the desire alternative would be willing to work enthusiastically for the and the product.

ANALYS ANALYSING ING THE PRODUC PRODUCT T CHARAC CHARACTER TERSTI STICS CS AND LINKIN LINKING G CHANNEL TO THE PRODUCT:

The firm should analyze the characteristics of the product and choose the channel designee that is most suited to the product. Within Within each of these broad broad cate catego gori ries es of prod produc uctt chan channe nell choi choice ce can can very very in rela relati tion on to spec specif ific ic products/product products/product types. The product futures, after all changes in a graded manner as on move through the spectrum from the simplest consumer soft to the most complex among industrial equipment.

NOTS:

      

Consumer products Vs Industrial products. The case of industrial products. The products must have a sizable customer base. It must be standardized to a reasonable extent. It must be stock able items. The unite value should not be too high. It should not be complex.





























  

Different industrial product need different type of distributors. Establish relationship and use problem-solving techniques for prevention of crisis and preventing customer dissatisfaction. Gather quality intelligence on customer dissatisfaction and provide this information to management.

ON TIME DELIVERY:

Consumer will be happy, if the material is delivered on time. OTD has come in to shar sharpe perr focu focus, s, for for it has has beco become me a comp compet etit itiv ivee weap weapon on in all all mo most st all all indust industrie ries. s. For exampl examplee Nissan Nissan offers offers a guaran guarantee teed d ten-da ten-day y delive delivery ry to its dealers. Caterpillar deliver replacements parts within 72hours.99.7% of time.

OTD customer satisfaction gap has three components:  

Calibration Gap Operations Gap Organization Gap

CALIBRATION GAP:

The customer may measure OTD in different manner as copier to the supplier. It may so happen that the supplier may measure OTD by product category but the buyer may measure it in terms of complete order. The customer may





























Businesses that face variability from one manufacturing phase to another or from operations to ware house normally have an operations gap. Operations gap can also result from too many stages in production process, too many supplier or too many people involved in order filling.

ORGANISATION GAP:

If people do not have incentive to improve OTD it will probably result in to organization gap. In other words organization gap result from the priority. Accorded to OTD.

























































Data collection method :  

Primary data sources Secondary data sources

1. Primary data sources: 1)Information 1)Information from the company employees. 2)Interview with company executives

2.Secondary data sources : 1)internet 2)In company’s library

Contact methods: Under contact method personal interview were used to collect the Information. For the interview purpose the question to be asked were Predefined and structured. Personal interview are arranged and used:































Alcoa 

(Primary (Primary aluminium capacity 420,000 TPA)



Founded in 1886 in Pittsburgh, Pennsylvania



CEO and Chairman – Alain Belda



Products- building products fastening, casting, aluminium foils, automobile Parts, rolled aluminium, miled aluminium, ingots.



Revenue –USD 30.4 Bn

 Net 

income –USD –USD 2.24 Bn

Employees 129000































Russian aluminium (Rusal) 

(Primary (Primary aluminium capacity – 2,700,000 TPA)



Founded on 20th march 2000



Headquarter – Moscow



CEO – Alexander bulygin



Product – primary aluminium, alloys, powder metallurgy, alumina and bauxite.



Revenue – USD 6.5 Bn



Employees – 50000





























































OLD STRATEGY

Marketing Head Office (Renukoot)

EAST

WEST

NORTH

SOUTH































ADVANTAGES:

• • •

Cost effective. Geographical area oriented. Focus on all products simultaneously.

DISADVANTAGES:

• • • • •

Product promotion scheme is not applicable. Lack of information about a particular product. Over work load. No more time & scope for a particular particular product. Consumer satisfaction is not appropriate.

































MARKETING HEAD OFFICE (MUMBAI) CMO ( CHIEF MARKETING OFFICER)































ADVANTAGES:

• • • • • • •

It product based. Emphasis on more customer satisfactions. Helpful to increasing the sales performance of various products line. Helpful to production processes to delivery the products. Accumulation of small customers. Provide quick service to customers. Enhance the sales promotion.





























































MARKET SEGMENTATION OF HINDALCO

The market for Aluminium products in India is very widespread •

Geographically































(A) MARKET SEGMENTATION SEGMENTATION BASED ON THE PRODUCT PRODUCT GROUP On the basis of product groups, Hindalco market many be segmented in the following manner. 

PRIMARY PRODUCTS Ingots



































FOIL Cable wrap stock Light gauge foil































•

Transportation Industries.

•

Building & construction sectors – roofing flooring etc.































•

Pharmaceuticals

•

Dairy products































Based on size & frequency of order, Hindalco market may be segmented as follow:































given given priori priority ty und under er routin routinee custom customers ers.. Exampl Examples: es: Export Export Custom Customers ers,, Governmen Governmentt organizat organization ion like Defense, Defense, Establish Establishment ment etc. continue continue this category.









































































































































































































































































































































































































Hindalco - Operation - Ditribution Channel of Hindalco

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