el paraiso - Plan de Negocio de Platano.docx

Plan de Negocio de Producción y Comercialización de Plátano Seda N

PLAN DE NEGOCIO: “INCREMENTO DE LA PRODUCCION Y

COMERCIALIZACION DE PLATANO SEDA EN LA COMUNIDAD EL PARAISO DEL DISTRITO DE LABERINTO Y PROVINCIA DE TAMBOPATA, MADRE DE DIOS”

ASOCIACION DE PRODUCTORES AGROPECUARIOS “EL PARAISO” MAYO 2013 GASTON GAST ON ZAPATA ZAPATA ALVARADO ALVARADO FORMULADOR

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Plan de Negocio de Producción y Comercialización de Plátano Seda PROPUESTA PRODUCTIA DE CATE!OR"A A

INDICE RESU#EN E$ECUTIO 1.

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NEGOCIO%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% & 1.1. 1. 1.

DEFI DE FINI NIC CIÓ IÓN N DEL NEG EGOC OCIO IO%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%% %%%' '

1.2

DEFINIC ICIÓ IÓN N DE DEL NOM OMB BRE%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%% %%%%( (

INVE IN VEST STIG IGA ACI CIÓN ÓN DE ME MERC RCAD ADO O%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%( %%%%%%%%%%%%%%%( 2.1.. 2.1

RECOL RE COLEC ECCIÓ CIÓN N DE INFO INFORM RMAC ACIÓN IÓN SECU SECUNDA NDARIA RIA Y PRIMA PRIMARIA RIA%%%%%%%%%%%%%%%)

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ANÁL ÁLIS ISIS IS DE DEM EMA AND NDA A%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%)

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%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%* * ANÁL ÁLIS ISIS IS DE LA LA OFE OFER RTA%%%%%%%%%%%%%%%%%%%%%%

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DETER DE TERMIN MINAC ACIÓN IÓN DE DE LA BRE BRECH CHA A DEMA DEMAND NDAA- OFER OFERTA TA%%%%%%%%%%%%%%%%%%%%%%%%%+

3. ANÁ NÁL LIS ISIS IS DE DEL L ENT ENTOR ORNO NO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%, 4.

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ORGANIZACIÓN%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%, , 4.1.. 4.1

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PART RTIC ICIP IPA ANT NTES ES DE LO LOS S AEO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%1-

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PLA LAN N DE MERCA CAD DOT OTE ECN CNIA IA%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%% 1+

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ASPEC ECT TOS GE GENER ERA ALES%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%1, %%%%%%%%%%%%%%%%%%%%%%1, '.1 .1..

LIC ICEN ENC CIA IAS S Y DER DEREC ECH HOS%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%1,

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Plan de Negocio de Producción y Comercialización de Plátano Seda PROPUESTA PRODUCTIA DE CATE!OR"A A

INDICE RESU#EN E$ECUTIO 1.

2.

NEGOCIO%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% & 1.1. 1. 1.

DEFI DE FINI NIC CIÓ IÓN N DEL NEG EGOC OCIO IO%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%% %%%' '

1.2

DEFINIC ICIÓ IÓN N DE DEL NOM OMB BRE%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%% %%%%( (

INVE IN VEST STIG IGA ACI CIÓN ÓN DE ME MERC RCAD ADO O%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%( %%%%%%%%%%%%%%%( 2.1.. 2.1

RECOL RE COLEC ECCIÓ CIÓN N DE INFO INFORM RMAC ACIÓN IÓN SECU SECUNDA NDARIA RIA Y PRIMA PRIMARIA RIA%%%%%%%%%%%%%%%)

2.2 .2..

ANÁL ÁLIS ISIS IS DE DEM EMA AND NDA A%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%)

2.3 .3..

%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%* * ANÁL ÁLIS ISIS IS DE LA LA OFE OFER RTA%%%%%%%%%%%%%%%%%%%%%%

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DETER DE TERMIN MINAC ACIÓN IÓN DE DE LA BRE BRECH CHA A DEMA DEMAND NDAA- OFER OFERTA TA%%%%%%%%%%%%%%%%%%%%%%%%%+

3. ANÁ NÁL LIS ISIS IS DE DEL L ENT ENTOR ORNO NO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%, 4.

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ORGANIZACIÓN%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%, , 4.1.. 4.1

COMPOS COM POSICI ICIÓN ÓN DE LA LA JUN JUNTA TA DIR DIREC ECTIV TIVA A DEL AE AEO O%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%1-

4.2. 4. 2.

PART RTIC ICIP IPA ANT NTES ES DE LO LOS S AEO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%1-

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ESTRU ES TRUCTU CTURA RA DE DIS DISTRI TRIBUC BUCIÓN IÓN DE UTI UTILID LIDADE ADES S%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%11

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MEDIDAS MEDI DAS PAR PARA A EVIT EVITAR AR UNA MALA ADM ADMINISTR INISTRACIÓN ACIÓN DE LOS LOS AEO AEO%%%%%11

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ESTR ES TRUC UCTU TURA RA DE TR TRAB ABAJ AJO O EN LA AEO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%11

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OBJE OB JETI TIVO VOS S DE DEL NE NEGO GOC CIO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%1.

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Plan de Negocio de Producción y Comercialización de Plátano Seda '.2.. '.2

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Plan de Negocio de Producción y Comercialización de Plátano Seda PROP"ESTA PROD"CTIVA

1. NEGOCIO 1.1. DEFINICIÓN DEL NEGOCIO L* +,/* 0 ** 6 07898  +8,9:0 ; 89*69<*9:0  +6=/*08 * +80 * 6* >9/09*  09* 90*/9?* 0 6 *8  6* 9,*  J,69**. -

E6 +6=/*08 * ,0  +8,/8 @,  80,98 0 ?8( 0*6**  ?,/* @, +8 , *6/8 80/098  98  +?98 +8 , ; 098.

-

L* 89*69<*9:0  +6=/*08 * 0 ?8 /= 0 ?,09:0  6* 09*  68 690/ 0 *8 *;89/* ; 9089/*( ?9* *78+,*9* 0/ 8/*  6* 9,*  J,69**. $% "&'($(')* +, -$ /0,$ ,* -$ ($+,*$ /0+('$ L* +8+,/* +8,/9* 6 +6=/*08 * */0= 68 6*80  +8,9:0 ; 89*69<*9:0 6 +8,/8. Ubicación de la Cadena Productiva Producción

Marcar X

Post-producción Transformación Comercialización

X

&% R,,/,*('$ +, -$ /0,$ /0+('$ A 096 0*980*6  /900 >+909* >9/8*  +8,9:0 ; 89*69<*9:0  +6=/*08 * 88 6*  J,00 @,  89*69<** * L9*  6* P8909* 6=/9*  S*/9+8. (% E,/',*('$ L* A89*9:0  +8,/8 A78?8/*6 E6 P**8( +80= 0 ?,0980*90/8 6* +8+,/*  07898  +8,9 ; 89*69<* +6=/*08 * @, 80/9,9= * 8* 9078 ; +68 8/096  2 ?  ?*969* *8 6 8?90*09*90/8  PROCOMPITE. 1.2

DEFINICIÓN DEL NOM!RE INCREMENTO DE LA PRODUCCION Y COMERCIALI!ACION DE PLATANO SEDA EN LA COMUNIDAD EL PARAISO DEL DISTRITO DE LABERINTO Y PROVINCIA DE TAMBOPATA( MADRE DE DIOS

2. INVESTIGACIÓN DE MERCADO 2.1. RECOLECCIÓN DE INFORMACIÓN SEC"NDARIA Y PRIMARIA

'

Plan de Negocio de Producción y Comercialización de Plátano Seda

D *,8 6* 90?8*9:0 8/09* 6 +8/*6 6 M909/98  A79,6/,* ; 6 I0/9/,/8 N*980*6  E/*/9*  I0?8=/9*(  +8: 6* 90?8*9:0  8?/* ; *0* 6 ,6/98  +6=/*08. 2.2. ANÁLISIS DE DEMANDA D *,8 *6 /,98 P,/ E+'0 +, C0*0 ,/ (:'$ +, $-',*0 28;291(  080/: @, 6 C80,8  P6=/*08 +8 +80* 0 *6 9,*  J,69**   1.) 7 *6 *8. L,78  /9: 6* *0* +8/09*6 0 * * 6* /**  990/8  6* +86*9:0 * 6* @,  0?8*= 6* +8+,/* +8,/9*( *8 t

Dt = D0 ( 1 + r )

E0 80 Dt : D*0* 0 6 +988 / Dt :D*0* 9099*6 r: T**  990/8  6* +86*9:0

/uente0 INEI#INA! .-1& L* 9,*  J,69**( *0*= 0 6 214 =  5(1)4 TM  +6=/*08 0 68 +909+*6 *8  M*;89/*( M9089/* ; F9* A78+,*9*

2.3. ANÁLISIS DE LA OFERTA •

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A 80/90,*9:0  +0/*0 68 +909+*6 909*8 *7*98 6 C,6/98  P6=/*08 0 6 D+*/*0/8  M*  D98.

E0 68 K6/98 1 *8( 6* ,+?99 8**  +6=/*08 * 98  '42 H*. E0 6 24 * 125 H*. 0 6 212( 68 @, 9709?9* ,0 *,0/8  4'

)


L* +8,9:0  +6=/*08 0 6 *8 212 ?,  =  15( TM 9/9,9* 0 *9*  S*( 66*8 &5( P*69668  96*.

L* +8,/99* 9* 6 ,6/98  +6=/*08 0 M*  D98   12 TM +8 /=*

*


L8 +98 +898 6 +6=/*08 0 ** 0 68 K6/98 5 *8  * 900/*8 0 =  3( 68 @, * 8/9*8 * 68 +@,8 +8,/8 * *,0/* 6* +8,9:0

E6 *68 @, 70: ,0* /=* 0 +898  +6=/*08 0 M*  D98 ?, )())41 0,8 86( 68 @, 9709?9* ,0 990/8  *9 6 86 80 +/8 * 5 *8.

+


E6 ,6/98  +6=/*08 0 *  D98 /** 70*8 =   +68 +*00/ 0 6 *+8. E6 *8 8/98 = 6* 9,*  J,69**( 80 6* 8?/* 6* +8,9:0  P6=/*08 *  09*  909+90/.

Ofe!" #$%!&$'" (TM) 1)1'1.-

:;9< = 1-%)*9 > '*%*+ R? = -%,,

1-+)'-

O:erta 2i7tórica ;T#< 8inear ;O:erta 2i7tórica ;T#<< 8inear ;O:erta 2i7tórica ;T#<< 8inear ;O:erta 2i7tórica ;T#<<

8inear ;O:erta 2i7tórica ;T#<< 8inear ;O:erta 2i7tórica ;T#<< 8inear ;O:erta 2i7tórica ;T#<<

.1.&'()*+,

D,'*'/ -$ *'+$+ +, ,+'+$< L* ,09*  9* = T806** M/9*  P6=/*08 * 0 ?8 D,'*'/ -0 0,/$*,

,


L8 8?/*0/  P6=/*08 *0( 80 2 +8,/8 ?  ?*969*  6* AEO. M0+,-0 +, ,'$(')* +, 0,/$ t

= O ( 1+ r )

Ot

0

E0 80 Ot : O?/* 0 6 +988 / Ot : Oferta 9099*6 r: T**  990/8  6* +86*9:0

•

2.2 *0,*6 T**  990/8 +** 6* +8;9:0  6* 8?/* 1 *0,*6

2.4. DETERMINACIÓN DE LA !REC=A DEMANDA; OFERTA E0 * * 6* 90?09* /*/9*  68 ,6/*8 8/098  6* ,/* 6980** *6 *<*(  /90: 6* *0* >9/0/. D *0* *0=687*( 0 * * 6* 90?8*9:0 @, 6 *8 8? +/8 * 68 8+/98(  +,8 /90* 6* * 8?/*- *0*( 0 6 97,90/ *6*0 Brecha de mercado= Demanda calculada - Unidades de productos (o servicios)(por unidad de en base a laofrecidos por las empresas existentesTiempo) investigacin

1-

Plan de Negocio de Producción y Comercialización de Plátano Seda A6 >9/9 *0* 90*/9?*(  +, /90: @, 868 6 11  * *0* +,  */9?* +8 6* */99* +8,/9* @, +8+80 6* A89*9:0. A*+

Be'#" e -e'"+ (TM)

P+.e'!+ (TM)

.-1' .-1( .-1) .-1* .-1+

+@)&& +@*.+ +@+.' +@,.. ,@-.-

(1+ (.' (., (&( ('1

11

Plan de Negocio de Producción y Comercialización de Plátano Seda 3. ANÁLISIS DEL ENTORNO E INTERNO E0 6 97,90/ ,*8  +0/* 6 *0=699 /*/798  6* C*0* +8,/9*  P6=/*08 *.

F0/$-,>$

D,&'-'+$+,

C809980 69=/9* ?*8*6 0 M*  D98

M909?,098 *786*

S,68 *+/8 +** 6 ,6/98 M*08  8* 9+8096 +** 6 ,6/98  +6=/*08 *

P9969* 6 +8,/8 P8,/8 80 96 096 87*09<*/98 ; ** 0789*9:0 ?0/ * 68 *8+9*8 L99/** *9/09* /09* E*8 *8 *6 9/8 ?8*6 E** 90?8*9:0 89*6 B** *+69*9:0 /086:79*  68 +8,/8

O0/*'+$+,

A,*$>$

D*0* ,*0/ /88 6 *8.

P869?*9:0  6* 97*/8* 07* ; **966*

A+8;8 ?90*098  P88+9/( A789*( F808+68 ; 6* 88+*9:0 0*980*6  90/0*980*6

C*98 69=/98.

D*0* 90/  +8,/8 87=098 ;  898 ,/8.

C690/ ; +88 80 *;8 +8  0789*9:0 C8+/09*  6* 90* 967*6.

V9709* 6 T*/*8  L9 C898 TLC. P*/99+*9:0  ?808 80,*6 0*980*6  90/0*980*6.

1.

Plan de Negocio de Producción y Comercialización de Plátano Seda 4. ORGANIZACIÓN E0 /* 9:0  @,9 90?8*9:0 **  6* /,/,* 87*09<*/9* 6 AEO ; 6* 9/9,9:0  ,/969*. 4.1 "!ICACIÓN DE LA AEO Departamento

Madre de Dios

Provincia

Tambopata

Distrito Dirección

Laberinto Comunidad El Paraíso

Centro Poblado ¿El centro poblado pertenece a la capital de distrito?

No

¿El centro poblado es rural o urbano?

ural

4.2 COMPOSICIÓN DE LA ?"NTA DIRECTIVA DEL AEO Nombres y apellidos

DNI

Presidente !a" #ermene$ildo %cu&a Peralta

'(')**+*

,ecretario !a" -íctor %l.onso ,/nc0e1 #o2os

'((345)6

Tesorero !a" 7osu8 Carrasco Correa

'(')6'9+

:iscal 7os8 Loai1a o;as

'('3)44(

-ocal

-

R+0/*0/ L7*6  6* P80* J,9* Nombres 2 apellidos #ermene$ildo %cu&a Peralta Car$o Presidente

-

D*/8  6* +80* 80 @,90  ?/,* 6* 8,09*9:0 Nombres 2 apellidos

#ermene$ildo %cu&a Peralta

Dirección e
1&


4.3 PARTICIPANTES DE LOS AEO Tipo de persona

Número

Personas 7urídicas Personas Naturales

#ombres >ue inte$ran

))

Mu;eres >ue inte$ran

'9

4.4 ESTR"CT"RA DE DISTRI!"CIÓN DE "TILIDADES . Periodo de Distribución de Utilidades

%nual

Socios o Personas Naturales

Monto o porcentaje de utilidades

( ) 9 

4.5 MEDIDAS PARA EVITAR "NA MALA ADMINISTRACIÓN DE LOS AEO

Situación

Se cumple Si o No!

@n.ormar periódicamente a las personas naturales o accionistas de la situación del %EA

,@

@n.ormar las enmiendas a los estatutos >ue se lleven a cabo

,@

otación periódica de la 7unta Directiva

,@

Los socios o personas naturales deben tener el derec0o de convocar a una reunión de la ;unta cuando lo crean conveniente

,@

,e debe tratar e>uitativamente a los socios o personas naturales

,@

1'


4.6 ESTR"CT"RA DE TRA!A?O EN LA AEO Socios o Personas Naturales

Puesto en la "#$

Persona

Puesto en la "#$

( Nin$una ) 9 

( Nin$una ) 9 

4.7 ORGANIGRAMA DEL AEO ASA#8EA !ENERA8

CONSE$O DIRECTIO

!ERENTE

ASISTENTE AD#INISTRAT%

AREA DE PRODUCCIO

AREA DE ACOPIO B

1(


5. PLANEAMIENTO DEL NEGOCIO 5.1. O!?ETIVOS DEL NEGOCIO P8,9 ; 89*69<* +6=/*08 * 0 ?8 0 6* 9,* 6 J,69** 5.2. ALIANZAS ESTRAT@GICAS Y OPORT"NIDADES DE NEGOCIO Descripción de la alianza estrat%&ica u oportunidad de ne&ocio %po2o :inanciero

%sistencia t8cnica %sesoría en Mercados %copiadores de Pl/tano Proveedores de insumos

'inalidad

#mpresa u or&anización ( Bobierno re$ional Madre de Dios ) Dirección a$raria Madre de Dios 9 @,U 4 Mercado Ma2orista de 7uliaca 3 Proveedores de @nsumos

Caracter(sticas de la empresa u or&anización

)a alianza u oportunidad *#s probable o concreta+,

Pblica

Concreta

Pblica

Concreta

Privada

Concreta

Privada

Concreta

Privada

Concreta

1)

Plan de Negocio de Producción y Comercialización de Plátano Seda 6. PLAN OPERACIONAL 6.1. RE"ERIMIENTO OPERACIONAL DE LOS AEO A 80/90,*9:0  >+69* 68 @,990/8  *9/09* /09*( 8*90/8  6* +8,9:0 ; 89*69<*9:0  +6=/*08 *. Mejoramiento del producto o sericio. "clarar los aspectos en los cuales el cofinanciamiento solicitado mejorar/ el producto o sericio0 ( Me;oramiento de la producción de Pl/tano seda ) Me;oramiento de la comerciali1ación 9 

A9/09* /09* ;Q8 *+*9/*9:0 @,9* E6 AEO @,9 *9/09* /09* ;Q8 *+*9/*9:0 +?9* 0 ( %sistencia t8cnica en mane;o t8cnico del cultivo

Para mejorar el proceso de. Producción

) 9 

R86,9:0  +86*  +8,9:0 ; 89*69<*9:0 D9?9,6/* 0 6* +8,9:0 ;Q8 89*69<*9:0 6 +8,/8 8 998 ; :8  +6*0* 86,980*68. (

Dificultades Escasa %sistencia t8cnica

) Escaso canales de comerciali1ación

Solución encontrada %sistencia t8cnica continua Canales de comerciali1ació n conocidos

9 

1*


6.2. E#PLICACIONES T@CNICAS Y DISEBO DEL PROD"CTO N P/0 (, 0

1

2

N0&/, P/0(,0

P8,9:0

C89*69< *9:0

D,(/'(')* +,P/0(,0

E * /0(,0 (/'(0 P0/ H2

S *866* 0 6* ?90*  68 898( @,90 *0 6 *0/0990/8 6 ,6/98  +6=/*08

S9( L8 898 0 /0 *8* /09* +** 8* , 0990/8 0 *+8 ; *7,* 6* *69* @, *0*0 68 690/

S /*0+8/* 6 +8,/8 *9* 6 *8  J,69**

S( +8@, / +88 *7,* 6* 0/7* 6 +8,/8 * 690/

R,(/0 N,(,$/'0 

R,0*$&-,  +'/,(0 +,  E,((')*

M*08  O*

S898

H*90 /*

R,0*$&, +, -$ S,/'')*

D9/98 G0/

T098  *+8

G0/

D9/98

I0,8

G0/

6.3. DEFINICIÓN DEL PROCESO PROD"CTIVO 6.3.1. S,-,((')* +,- T,//,*0 $ '*$-$/ E6 /08 +** 6 +6*/*0*6    />/,* ?*0*( ; *=  ,0 0*( 6 096 ?=/98    1.2 /8. L* +6*0/*  +6=/*08 /90 ,0 9/*  * +88 *866** @, 08  **+/* * /08 *96688 8+*/8 80 *6 0*. 6.3.2 P/,$/$(')* +,- ,-0. E0 6* +909+*6 <80* +6*/*0* 6 ,08( 6* 6**0<* 6 ,68 80 09* +** 9/* 6* +9*  6* ?/969*  6* *+* ,+?99*6 6 /08( 6 ,68   ++**8 *,*08 6 08 9/,98. 6.3.3 O&,*(')* +, -0 J',-0 L8 9,68 80 +**8  6* +6*0/* * 80 ,0 */ 8 ,*6@,9 8/* *90/* *+8+9**( =0868  8 * / * 8 6 /08( +** ,0* 9*/9<*9:0  6* ,+?99 8/** 8 6* 9* @, +,90 8,9 ,*0/ 6 *09+,68. E/* 0 +809  +6*0/*980 90 *0** ; 69 6 */*@,  +6*7* ; 0?*( 88 M88( B*/989 ; P9,8 N78( 0 68 +896  9668 *0* 88 /*6.

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Plan de Negocio de Producción y Comercialización de Plátano Seda 6.3.4 D,'*,((')* +, -0 J',-0 F90*60/ ; 88 ,0 +*8 +98 909+0*6 * 6* 9*( 68 9,68  0 8/ * ,0 +88  90?9:0 80 +8,/8 @, * 0*/99*  90/99* ONCOL 4 EC * *<:0  15 Q 1 L/. D *7,* 6.3.5 D,*'+$+ +, -$ -$*$(')* L* 09*  6* +6*0/*9:0 /90 @, 6*980* 80 6* 809980  ?/969*  68 ,68( 6 680 * * ; 6 *08  6* +6*0/*9:0. E6 9/*  9* = 6  ,8 669<8 +8 6* K6/9+6 0/** @, /* 8? /*0/8 0 6 *08  6* +6*0/*9:0 88 *6 80/8  6* 8*. C,*8 1 D98  9* 0 86 96* R80*980 7=?9*  6* 9* 0 86 96* = *+8+9** 1

E+*9*90/8 0/ 96* ; 0/ ,8 $  +8/,*  9* ilera

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6.3.6 P-$*$(')*

1,

Plan de Negocio de Producción y Comercialización de Plátano Seda E6 /**8 6 8;8 * +0 6 /**8  6* 966*( /8 *9*  25 > 25  *08 +8 25  +8?,09* */* 3 > 3   *08 +8 4  +8?,09*. E6 ,68  6* *+* ,+98  +**  6* *+* 90?98. L* 89:0 6 ,68  ?*8*6 +** 6 990/8  * . 6.3.7 F,/'-'>$(')* L* 80*980 8 ?/969<*9:0  0 * 80 * 0 6 *0=699  ,68 +** ** 6,7* ; +6*0/*9:0 0 +*/9,6*. C,*08  * 6 *0=699  ,68 ;  *,8 80 6* ,*  >9709* 6 ,6/98(  /900 6* 97,90/ 89  ?/969<*0/ +8 +6*0/*. U*

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C68,8  P8/*98

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S,+ ?8?*/8 /9+6  S,6?*/8  !90

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12 7*8 +8 +6*0/* M80/8  *+69*9:0 - 3  * 68 2  - &  * 68 4  2& 7*8 +8 +6*0/* M80/8  *+69*9:0 - 3  * 68 2  - &  * 68 4  4 7*8 +8 +6*0/* M80/8  *+69*9:0 - /88 * 6* 9* 1 7*8 +8 +6*0/* M80/8  *+69*9:0 - /88 * 6* 9*

6.3.8 D,J', E6 9  +*/9* *6 80/8 @,  /07* 6 5   */* +*9* 0 6* +6*0/*9:0 ,;8 968  +/9 **  * ' *0*( *08 868 *6 98 +9*98 +/*08 9+ 6* ,09*  +8,9:0 * 98 09/8 6990*08 * 68 98 90*6( * ?90 9/* 8+86*980 @, 8+/9*0 ?,/0/ +8 0,/90/( 6,< ; *7,*( *08 6,7* * +6*0/* 96 80 *98 ?/,88 9096 +** 6 80,8 ,*08. 6.3.9 D,J',/&0 L* 6*8  98 +,  66** * *8 +8 /88 *0,*6 ; @,98. L* *6* 9* 8+9/0 80 6 +6=/*08 ; ,0 6 0990/8 ,*0/ /8* 6* ?* 6 *8668 6 ,6/98 +8 68 @,  *80*6 *0/0 9+ 6 *+8 69  /*. 6.3.1 D,J0, E 6* 6*8  6990* 6* 8* * @, *6 * *0 *8  ?,0980*6 * 6* +6*0/*. I7,*60/ 6* +**9:0  /8* *@,66* 8* @, 90/?90 0 6 *8668 08*6 6 ?,/8. S 6990*0 6* 8* 86**( * ; *@,66* @, +0/*0 *8 +8 S97*/8* **966* 8 07* 80 * 6 5  6 =* ?869*( 8/*08  **8 *9* *9* 0 6 +,0/8  ,09:0  68 9698 80 6 +,8+868. E6 8/ 0 0/98 80/*98 8*980* 7**,* 0 6 +,8/*668( +8 ,;* 9* +, +0/* 6* B*/989( M*6  P*0*= ; 6 M88.

6.3.11 A*$-$',*0.

.-

Plan de Negocio de Producción y Comercialización de Plátano Seda P6*0/* 80 ,8 /*668 96 ; *6 *06*8 80 ,+/96 *6 86*90/8 8*980*8 +8 6 90/8 ;Q8 6 98 +8 6 *98. P** 9/*68(  0 *+,0/*6* 80 **  *K 8 ** ** 6.3.12 D,&,--0, U0* < ?8*8 6* ,6/9* *08 6 *98(  6990* 6* 668/* 8 +,+8. E/* +=/9* ?*8 6 *8668 ; 660*8  68 ?,/8( 8/0908 *98  *;8 /**8 ; +8. H=7*68 +?960/ 80 6* *08 +** 9/* 6* 0/**  +*/:708( 9 08  +896 *68 80 6 +8:0. 6.3.13 C0,(J$ S 8/* 6 *98 ,*08 6* ?,/* /0  ; 6608 90 @,  08/0 6* *9/* 8 ?968. D,*0/ /* 6*8 08 *; @, *6/*/* 68 *98 +8 @, +9 *69* ; +98. P** 9/*68  ,* 8 8+*98( ,08 @, 86 6* +6*0/* ; 6 8/8 @, 8/07* 6 *98 90/* @, 6 +98 68 8/*. P** 86*68 ,/969 6 +8:0 8 */. D *0* 96,/*/9*(  ,/* ,0 D9*7**  F6,8 9+6 6 +88  +8,9:0  +6=/*08

.1

Plan de Negocio de Producción y Comercialización de Plátano Seda DIAGRAMA DE FLU/O DE PROCESOS DE LA AEO

SIE#RA

/ERTI8IGACION

CONTRO8 SANITARIO B NUTRICIONA8

COSECA

ACOPIO

CO#ERCIA8IGACIHN

6.4. DIMENSIONAMIENTO DE MATERIA PRIMA E INS"MOS

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Plan de Negocio de Producción y Comercialización de Plátano Seda L* AEO 90/*6*= 5 9668 0/*69<*8  9,68  +6=/*08 +** @, ,*0/ 5   +,*0 +8,9 6 */9*6 ,?990/ +**  0/7*8 * ** 898 +** 90/*6* ,0* /=* 0 +898 +8 ** ,08 A /*90(  ,/969<*=0 1 86*  90,8 @,98 80 K*( 68,8  +8/*98( ?,**0 0/ 8/8( /*6 88  ,/* 0 ,*8  I0980. 6.5. DIMENSIONAMIENTO DE MA"INARIA Y =ERRAMIENTAS S *@,99= ,0 9/  *90/* 8+,/* +8 ,0 */ ; ,0* +*6* /* +** ** 898 +8,/8  +6=/*08 A998  *@,99=0 4 8/87,***( +** 6 *08 ; 80/86  *6<* 0 ** +*6*  9668 @, 80/*8 +** 6* +8+*7*9:0  68 9,68. T*90(  *@,99=0 3 ?,780/* +** 6 /*6*8  +8,/8 * 68 +,0/8 /*/798  *8+98 6 +6=/*08. E6 8/8  8+*9:0 ; *0/0990/8  9* ?,780/* =0 *,98 +8 6* A89*9:0  *0* 87*09<**. S ,0/* 80 ,0 76*0/8  ,8 ; *0/0990/8  6* *@,90*9* ; @,9+8  6* A89*9:0 @, ?, *+8*8 0 A*6*  6* AEO 6.6. LOCALIZACIÓN DEL NEGOCIO E6 07898  /*6= /*/79*0/ 0 6* 8,09*  E6 P**8( <80* +8,/8*  +6=/*08 ; @, 80/*= 80 25 +8,/8 9*0/ 90/9?9*8( /8/*60/  *,8 80 6* +8+,/* +0/**. D9* 8,09* ,0/* 80 ,0* *9969* 9*0*0/ *+8+9** 80 ,0* */*  +0/*9:0  3.5  9/*0/  6* * +909+*6( */* 90/8=09* P,/8 M*680*8  C,8( *6/,* 6  '. 6.7. PLANEACIÓN DE LA DISTRI!"CIÓN DEL ÁREA DE TRA!A?O L* AEO 0?99*= 6* 90/*6*9:0  ,0* H/=* +8 ** 898 +8,/8  +6=/*08 *. 6.8. RE"ERIMIENTO DE MANO DE O!RA L* *08  8* 9/* * +6* = 35 80*6 0 +898 0 90/*6*9:0 6 ,6/98( +** 6,78 ,/969<* 1 80*6 0 +898 *0,*6( 68 @, 9+69* @,  70*=0 2 +68 +*00/ +8 /=* *6 *8 0 *+8 L* *08  8* 909/* /*= 8+,/* +8 ,0 G0/ ; ,0* A9/0/ 80/*6 @,  0*7*=  6* 0/*. 7. PLAN DE MERCADOTECNIA &.1 P89980*90/8 6 P8,/8 E/$,K'$ +, 0'('0*$',*0

I*0/$(')* +, -$ OPA

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Plan de Negocio de Producción y Comercialización de Plátano Seda P0'('0*$',*0 0/ A/'&0

La calidad del plátano seda en fresco. Con el apoyo de un Técnico especializado se producirá y comercializaría 50 TM mensuales.

P0'('0*$',*0 0/ !,*,'('0

L* APAP. * 687*8 /0 +98  0/* 8+/9/98 +8 , +8,/8 @, * 98 /*6*8 0 ,08 +98 * , 898

P0'('0*$',*0 0/ 0 0 $-'($(')*

E6 +6=/*08 * +8,98 +8 68 898  L* APAP. =0 80,98 +8 , ; 098

P0'('0*$',*0 0/ C$-'+$+ 0 /,('0

L8 898  L* APAP /=0 687*08 +8,9 +6=/*08 * ; 66*8.

&.2 E/*/79*  *8/09* •

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L* /*/79*  +89980*90/8 * ,/969<* = 6  7,98 *6 6 6 *8 6 +8,/8 +6=/*08 *. P89980* 6 +8,/8 0 6* 0/ 6 80,98( 88 +6=/*08 *  *69*( 80 /9?9*9:0 ; ,0* +0/*9:0( +8,98 0 809980 *97*6 80 6* +*9:0 6 98 *90/. D9?09* 6 +8,/8  L* APAP C80 +/8 * 68 +8,98 +8 8/8 +8,/8. E6 +6=/*08 *  ,0 +8,/8( ,6/9*8 ; +8,98 9*0/ /08687* 68*6( 80 +/8 *6 98 *90/( 0 ,0 +98 86:798  80/** /8+9*6 K*( @, 6 80?9 **//9* +,69* ;  *69* ,+98 * , 8+/98. A 096 /9/89*6( L* APAP 800/*= , 69*<78 * 096 6 =9/8 9/9/*6 ; 7980*6 S +88980*= 6 80,8  +6=/*08 * * 096 68*6 ; ,* 098  *8 90/0*980*6 @, *7,0 8 +98  9078 80:98 +** 68 +8,/8 898.

&.3 M<6*  *8/09* E0 6* 97,90/ /*6*(  /*66*0 68 +909+*6 +,0/8 * 0?*/9<* ,*08  9* ** ,0*  /* *9*6.

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Plan de Negocio de Producción y Comercialización de Plátano Seda ME!CLA DE MERCADOTECNIA E/$,K'$ +,

I*0/$(')* +, -$ OPA

P/0+(0

P6=/*08 * 0 ?8

P/,('0

P6=/*08 * SQ &25 > TM

P-$>$

M*8  A*/990/8 M*;89/*  6* 9,*  J,69**

P/00(')*

C*/*  I0/09:0  8+* 80 8+*8 68*6  J,69**

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Plan de Negocio de Producción y Comercialización de Plátano Seda 8. ASPECTOS GENERALES 8.1. PLAN DE IMPACTO AM!IENTAL I*+'($+0/ +, '$(0 $&',*$A(''+$+

U8  ?/969<*0/ @,98

D?8/*9:0

D,(/'(')* N  *+69*980  ?/969<*0/ @,98 0 ,0* /=* *8

T*6*  =86( +** 6* 8/09:0  ** H*

P8,/8  M*08  +998 6 /808 ; *98 +88

C/9?9*9:0 Á* 80 87=09*  /9?9*9:0 =* +8,/9* 87=09* H*.

R?8/*9:0  Á* ?8/** =* H*..

S'* PNT



C0* PNT

1



2



1

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

2

2

F$(0/, , 0'&'-'$/:* ,- -0K/0 +, -$ ,$ S 9+60/*= 6 80/86 986:798  +6*7*. S ,+9** @, 6* ** * +8090/  /*6* 67*6 ; 68 +98 8+8090/

S9=0 88 90,8 +** ++**9:0 8+8/ S 9+60/*= 6 +6*0  /9?9*9:0  /8* 6* =* +8,/9*  6* AEO.

S 9+60/*= ,0 +6*0  ?8/*9:0 80 +8;/8  *+/,*  *808

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Plan de Negocio de Producción y Comercialización de Plátano Seda 9. PLAN DE INVERSIONES Y FINANCIAMIENTO 9.1. ?"STIFICACIÓN DEL COFINANCIAMIENTO 1ustificación del cofinanciamiento. Se considera 2ue el cofinanciamiento solicitado ayudar/ a reforzar los si&uientes aspectos ( %sistencia t8cnica >ue resolver/ problemas de calidad ) Ma>uinaria #erramientas e insumos >ue a2udar/ me;orar la productividad del cultivo de pl/tano 9 #i;uelos de pl/tano 

E6 8?90*09*90/8 8699/*8 +8 +*/  6* AEO /= 890/*8 * 86 68 ,668  8/66* 0 6* +8,9:0 ; 89*69<*9:0  6* *0* +8,/9*. 9.2. ME?ORAMIENTO DEL PROD"CTO O SERVICIO I09* 68 *+/8 0 68 @,  * 8* *6 +8,/8 8 998 6 8?90*09*90/8  6* +8+,/* +8,/9*. Di.icultades ( #i;uelos de ba;a calidad ) %ltos costos de insumos 2 0erramientas

,olución encontrada Producción centrali1ada de 0i;uelos de pl/tano Compra al por ma2or de insumos 2 0erramientas

9 4

9.3. ASISTENCIA TECNICA YO CAPACITACION RE"ERIDA

Para me;orar el proceso de (

%sistencia t8cnica

Producción

)

#i;uelosF 0erramientas e insumos

Producción

9

Capacitación

Comerciali1ación

4

E>uipos

Comerciali1ación



9.4. PLAN DE INVERSIONES Y COSTOS DE OPERACIÓN Y MANTENIMIENTO

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.+

Plan de Negocio de Producción y Comercialización de Plátano Seda L* 909:0 /8/*6 6 P6*0  07898  +8,9:0 ; 89*69<*9:0  P6=/*08  S* =  SQ. 1&'(154.  68 ,*6 133()'4. 0,8 86 &5.2  =0 8?90*09** +8 PROCOMPITE G8908 7980*6 M*  D98 ; 44(1& 0,8 86 24.' 80/*+*/  6* AEO. A 80/90,*9:0  ,/* 68 8/8 ; 7*/8 @, 0 /8* 0 ,0/*

P8 8/* +*/( 6 8/8 ,09/*98  6 8/8  ** ,09* 6 +8,/8 6*8*8 8  ** 998 90*8. E6 +8990/8 7,98  ,/* * 80/90,*9:0 *. D/90 6 0K8  ,09* * +8,9 0 ,0 +88  /9+8( S +8,9=0 1(1 *98  +6=/*08 *6 *8 0 +898 * +,  1   *8 68 9,68 966* . D/90* 6 /9+8  9* 6 +8;/8( E6 /9+8  9* 6 +8;/8 = 5 *8 . T P*8 D/90* 6 0K8  ,09* * +8,9 0 6 /9+8 @, * *970*8  ,*9:0 6 +8;/8 ,*8 6* ?:,6* Unidades a producir = del en el pro'ecto

Unidades producidas en una semana

!"mero #$os de % de per&odos % vida al a$o

pro'ecto

Se producirán 2,!" toneladas métrica de plátano seda en fresco durante los 5 a#os de duraci$n del proyecto.

. S *+69: 6* 97,90/ ?:,6* +** *66* 6 8/8 ?98 ,09/*98

.,

Plan de Negocio de Producción y Comercialización de Plátano Seda Costo FijoUnitario ( CFU )=

Costos fijostotales N ú mero total de unidades producidasdurante el ciclo del vida del

 2&3.)5 > /806** /9* . C*6,6*8 6 C8/8 V*9*6 U09/*98 A+69* 6* 97,90/ ?:,6* Costos variables totales CostoVariableUnitario ( CVU )= N ú mero total de unidades producidas en un periodo de tiempo ( d

 *. DETERMINACIÓN DEL PRECIO DE VENTA E6 +98  0/* =  &25. 0,8 86 +8 /806** /9* 0 +898 0 6 *8 M*;89/*  J,69** . DETERMINACIÓN DE LOS INGRESOS A 80/90,*9:0  +0/* 6 =6,68 * 68 6*78  68 +988 +8;/*8 +8@, +9/ 808 68 9078  6* AEO 8+8090/ *6 798 6 07898.

. ANÁLISIS DEL PUNTO DE E#UILIBRIO

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+. EVAL"ACIÓN DE LA RENTA!ILIDAD

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Plan de Negocio de Producción y Comercialización de Plátano Seda 1. INDICADORES DE IMPACTOS DE LA PROP"ESTA PROD"CTIVA 1.1 INDICADORES DE LINEA DE !ASE E0 6* L0*  B*  ?900 ,0 80,0/8  909*8 6980*8 +** 6 7,990/8 ; *6,*9:0 9/9*  6* +8+,/* +8,/9*. INDICADOR

LINEA DE !ASE

RES"LTADO

P8,9:0 TM 



541

C8/8





P8,/99* TM Q HA

12

14.5

V0/* SQ.



3)2(354

E+68 70*8



52

G*8  */9?*9:0 6 690/ 



&5

P*/99+*9:0  6* , 



14

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Plan de Negocio de Producción y Comercialización de Plátano Seda 11. CONCL"SIONES 1. E6 8/98 +909+*6 6 +6*0  07898  900/* 6* +8,9:0 ; 89*69<*9:0  +6=/*08 * +** * 88 8* 6* *69* ; 68 9078  68 +8,/8 * /*  6* 8?/*  P6=/*08 * *0** +8 68 80,98 0 6* 9,*  J,69**. 2. E6 +6*0  07898 /90 *+8;*= 6* 90/*6*9:0  25 /=*  +6=/*08 * ; *8* 89*6. 3. S 0?99**0 25 ?*969* +6*/*0* 87*09<**  6* A89*9:0  +8,/8 A78?8/*6 E6 P**8  P6=/*08 6 D9/9/8  L*90/8( P8909*  T*8+*/*  6* R79:0 M*  D98. 4. E6 8?90*09*90/8 8699/*8 *6 ?808 80,*6 PROCOMPITE DEL GOBIERNO REGIONAL DE MADRE DE DIOS   SQ 133()'4. N,8 86. 5. E6 +98  89*69<*9:0  ,0* /806**  +6=/*08 *   &25 0,8 86 +8 /806** /9*. . S *7,*= 6* *0* * /*  ,0 8+898  8+* ; 0/* 80 M*8 M*;89/*  6* 9,*  J,69** &. L8 909*8 80:98 ; ?90*098 =98 *8*0 6* 9*969* 6 +8;/8 VAN ; TIR +89/98( 80 ,0 /9+8  /808  5 *8. L8 *0/98 0* *  ,0 0*98 =98. D 809* +98 ,+98 *8 * 6* *0* ; 80?8  8 6* *69* 6 +8,/8 6 +8;/8 +8*  = 0/*6 0 08 +6*<8 80 ,0 9+*/8 89*6 9+8/*0/. I09*8 V*68 A/,*6 N/8 E80:98 VANE SQ.

1)&(3).5

V*68 A/,*6 N/8 F90*098 VANF SQ.

1)( 144.42

T** I0/0*  R/808 E80:9* TIRE 

4.2

T** I0/0*  R/808 F90*09* TIRF 

5&.

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el paraiso - Plan de Negocio de Platano.docx

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