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It's a research report on the consumers perception and response towards an advertisement. It'll be my pleasure if it become useful to you.
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Effect of Mobile Marketing on Youngsters The Indian Telecomm Telecommunications unications network with 110.01 million connections connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and reresents uni!ue oortunities for ".#. comanies in the stagnant global scenario. The total subscriber base, which has grown by $0% in &00', is e(ected to reach &'0 million million in &00). According According to *roadband *roadband +olicy &00$, o-ernment o-ernment of India aims at million broadband connections and 1/ million internet connections by &00). The wireless subscriber base has umed from .2 million in &00$ to 2&.') million in 3Y&00$4 &00'. In the last years, two out of e-ery three new telehone subscribers were wireless subscribers. 5onse!uently, wireless now accounts for '$.2% of the total telehone subscriber base, as comared to only $0% in &00. 6ireless subscriber growth is e(ected to byass &.' million new subscribers er month by &00) &00).. The wire wirele less ss tech techno nolo logi gies es curr curren entl tly y in use use are are lob lobal al #yst #ystem em for for Mo Mobi bile le 5ommunications 7#M8 and 5ode 9i-ision Multile Access 759MA8. There are rimarily #M and ' 59MA oerators ro-iding mobile ser-ices in 1 telecom circles and $ metro cities, co-ering &000 towns across the country. :India has one of the biggest telecom markets in the world. It has more #M subscribers than fi(ed4lin subscribers. :Total telecom subscribers ;$$.0) million 7August &008 :Teledensity ;$&.&) er cent 7August &008 :Addition of mobile subscribers 7 ./01 :Telecom e!uiment market 7&00/;08 ;"#> &$. billion&, :?andset market 7&00/408 ;"#> './& billion&, :E(ected mobile mobi le subscriber base 7&018 7& 018 ;About ))1 million. Objectives of the Study
There has been an honest attemt to@ •
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To check the awareness of the mobile marketing on the youngsters
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To know the reference reference of eole eole towards towards mobile mobile marketi marketing ng on the youngsters youngsters •
To check the reliability of mobile marketing on the youngsters •
#amling frame@ all indi-iduals between 1/ years to ' years. #amling unit@ all indi-iduals between 1/ years to ' years . #amle sie@ 100 resondents #amling method@ non4robabilistic con-enience samling