Ti!e "onte#t
The legend emerges in the late 15th century which date from around the reign of Prince John.
Assembly meeting meeting to the Merry Men or or the bands bands and let them them know for for the problem problem arises: Let’s put myself on the shoes of Robin Hood as the CEO. First, is to acknowledge the main problem. Deal with it and discuss the issue arises communicate with them professionally, professionally, consider and listen all the ideas or opinion of both sides, take care to remain open rather than critici!e or "udge the perceptions of the #erry #en and then con$ene back as a team. %&le of the issues to tackle' (the transit transit ta&, the increase si!e of the band and etc). etc). * will address the new set of ob"ecti$es and strategies to them, share my own perspecti$e and ideas on the issue and if there no appeal or +uestions on the proposal, it will directly implemented and p osition are properly delegated to those who d eser$e.
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obin -ood personal crusade against the heriff. The increasing si!e of the band. / mission mission to restore 0ing ichard back to power. ecurity and $igilance because whoe$er wanted to "oin was taken in there could be spies and traitors in the group2. To o$ercome the largest competitor, the sheriff.
Objectives -
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Change the old organizational structure to a new one - 3rgani!ing group into one force with a common goal and ob"ecti$e. %stablishing a mission and 4ision for such a big organi!ation ad aligning people with it. Keeping up with ever changing environmental and economic scenarios. Changing from old war methods to newer one which could utilize the workforce better.
There are se$eral problems that need to be considered. Robin Hood’s personal vendetta obin -oods personal $endetta ser$es as the basis for many of the problems encountered by the #erry #en. obins needs to make sure his own p ersonal grie$ances against the heriff, do not lose sight of his initial crusade or dont cloud his $ision on what is in the best interest of his #erry #en as a group. /nother is a competitive forces in the industry which which considered as an external exte rnal environmen enviro nmentt.
The two main threats facing obin -ood are the intensive threat of competitive competitive rivals and rivals and threats to suppliers. suppliers . Prince John and the herriff are obins main ri$als and pose a definite threat to his operation. They are in direct competition with each o ther, and their actions ha$e to constantly be monitored. They pose a high le$el threat, because of the threat of an attack, ta&ations to the residents of the forest, and their persistent efforts to capture obin -ood and his #erry #en. uppliers are a high le$el threat, because at any point those who support obin -ood could be captured by Prince John and the herriff, thus cutting off supplies. /lso, /lso, the bargaining power of suppliers is high simply because of the business obin is in$ol$ed in. -is business is illegal and therefore a high le$el threat to anyone who supplies to him. hreat from buyers is buyers is currently a low le$el threat because an ob"ecti$e of obins is to gi$e to the poor. They They ha$e no reason to pose any threat unless at some time obin -ood begins to ta& them. The threat of new entry is also low gi$en the legality of this endea$or. *ndi$iduals will likely be more willing to "oin obin -ood as opposed to forming their own faction. /lthough it is ob$iously more common to ha$e a threat of new entry when in control of the market while making a profit, in this particular situation it is relati$ely low gi$en obin -ood6s rapport within the forest. The threat of substitute products has been identified as a low to moderate threat. The residents of the forest are assumed to be the customers. Two Two $ariables that that make them a threat include' The further increases in ta&es $ia Prince John and the percei$ed possibility that obin may fail. *n the e$ent of either of these things transpiring, the most probable alternati$e would be the ma"ority of the people lea$ing the forest. This is a low to moderate threat because a lthough obins current status is relati$ely stable his customers face the real possibility of being forced into making alternati$e decisions.
Increasing size of the band obin -ood needs to plan and strategi!e on how to take care of his #erry #en and address the issues to handle o$erwhelming growth of new recruits. -e is responsible for the training, health, morale and safety of the band, as well as its well7being. The rapid si!e increase of the band creates se$eral different issues that obin must deal with as well ' 12 depleting the forest resources for food and shelter causing the band to outgrow its present location 82 find a legitimate market for making re$enues, because tra$elers a$oid forest for fear of being rob 92because of the large number of new recruits, security for the band must be increased to a$oid spies and detection and not gi$e a way their e&act location :2 almost half of his band are unfamiliar to him, so obin needs to know all of his #erry #en or remo$e unnecessary manpower and de$elop a strict and stringent way of determining who can become a band member. Mission to Restore King Richard back to Power
;y assisting the barons to restore 0ing ichard back to power has many pros and cons. The mission is $ery dangerous and 0ing Johns pies are e$erywhere. *f this plan fails, the conse+uences are $ery gra$e. The retributions that would follow will be swift and $ery dangerous. Pros - 0ing ichard will be able to answer to the peasants needs and concerns
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heriff will not be in power and hence his threat will be minimal There will be no need to steal from the rich
Cons
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Dangerous proposition with $ery swift retributions *t would be risking e$erything that the band stood for but the benefits would sure be grand The ;arons or 0ing ichard himself might not li$e up to their words
To overcome the largest competitor, the sheri obin and his #erry #en need to o$ercome their largest competitor, competitor, the sheriff, who has become powerful and more organi!ed. -e is the biggest threat to obin -ood and his organi!ation. The #erry #en can adopt se$eral strategies in order to o$ercome the sheriff. 1. obin -ood and his men can impro$ise internal operations in order to compete by finding internal strengths and o$ercoming their weakness they can capitali!e on ad$antage thus gained. 8. #erry #en can focus on new market opportunity, competiti$e ad$antages, consumer e&pectations, competitors actions and technological ad$ances. 9. obin -ood can choose the e&ternal and internal focus and perform a <3T analysis to figure out the complete standing of the #erry #en compared to their competitors.
A*ternati-e "ourse o' A.tion
obin -oods organi!ation is much unorgani!ed. -e is assisted by three people for the functions and is certainly under employed. *t is $ery e$ident that managing such a huge organi!ation is getting difficult for him and there may be certain functions that are re"ected due to less super$isors and managers. There is not much of interaction between the $arious departments. obin -ood needs to change the organi!ational structure. -e should change it to the below mentioned structure and delegate responsibility in order to manage the bigger group that he n ow commands. This will result in decentrali!ation of the control to some e&tent ho we$er, not to the fullest le$el but to certain e&tent. Please see below proposed organi!ational structure for obin leadership' Old Organizational Structure
New Organizational Organizationa l Structure
1. *n order to meet the decreasing le$el of discipline and $igilance obin -ood needs to put the recruitment process in order. / better way to do this is by recruiting super$isors and laying down - policies for recruitment. They could limit the age, family background. ;y doing this he shall only get workers who are focused and share the similar goal.
8. /ppoint a food shelter and medical super$isor under his human resource manager. Food and shelter super$isors will concentrate on sole responsibilities. The main role of food super$isor will be to constantly look for newer and cheaper sources of food. 9. De$ice a spy=$igilance di$ision under the operation manager to built a fleet of spies and deploys them around the sheriffs office. The "ob should encompass the cross $erification of the details of new recruits.
!ollowing are opportunities: / fi&ed fi&ed transit ta& ta& could be implemented implemented to immediately immediately increase re$enues. /ccept the the in$itation from from the ;arons to to "oin them in their their +uest to collect collect the ransom that that would release 0ing ichard the >ionhearted from his "ail in /ustria in return for obin?s future amnesty. The ;arons assistance would alle$iate problems concerning pro$isions. %&pansion of the operation to geographical areas to the north, south, east and west of herwood Forest for an opportunity to create new a$enues of re$enue. The #erry #en could kill the sheriff therefore ending his reign of @ottingham. /n immediate immediate downsi!ing of of the manpower of of the band would sol$e sol$e the issue of additional additional e&penses due to the e$er increasing si!e of the band. -e could e&plore new means in which to create re$enue other than a transit ta& which seems an unpopular choice and the current means of robbing rich merchants as they tra$el through herwood Forest. The men could be taught to grow additional fruits and $egetables in the forest to help subsidi!e the lack of game a$ailable in the forest. !ollowing !ollowing are threats: The rich merchants who once tra$eled through herwood Forest are now taking alternate routes to a$oid it. /lthough this incurs additional costs upon the merchants it eliminates the threat of ha$ing their entire shipment confiscated by The ;and of #erry #en. The reduction in traffic in the route results in a loss of re$enue for the organi!ation. Though obin?s band is growing at an uncontrollable rate, the sheriff?s forces are becoming stronger and more organi!ed. The e$er growing si!e of the band is making it a challenge to conceal their whereabouts within the herwood Forest making it easier for the heriff?s forces to attack. The rapid growth rate of obin?s organi!ation is deplenishing the pro$isions a$ailable to them within the forest. Aontinuing to go to the outlying $illages for supplies is not an option because with each occurrence their chance of being spotted and followed back to their hiding place within the forest by the heriff?s men increases dramatically. dramatically. /s obin himself himself stated, there are so many men in his group now that that he can hardly recogni!e recogni!e half of them. ittle John is ha$ing difficulty maintaining discipline within the ranks because there are so many men now that he is in charge of o$erseeing. This is too difficult a task for one person which leads to the men slacking off and playing games in downtime instead of hunting for food or concentrating on their training. *f obin was to accept the ;aron?s in$itation to "oin in their crusade and it failed he could cause himself and all of his men to suffer conse+uences in the courts. *f a transit ta& is implemented obin could lose the backing of the local farmers and $illage people.
!ollowing are strengths: / strong team of managers managers including ittle >ittle John in charge of discipline and archery training, carlock who o$ersees the finances, and #uch responsible for pro$isions.
The group has a strong leader in obin and the farmers and townspeople are loyal to him. obin?s ;and of #erry #en is established after being in business for a year now. The men are highly skilled in archery. obin -ood has gained strength in numbers. -is band is constantly increasing with men tra$eling from all o$er %ngland to "oin. !ollowing !ollowing are weaknesses: The food and supplies in the forest are being depleted at a rapid rate caused b y the continuous growth of the group of men. *t is becoming difficult to pre$ent the band from being infiltrated by spies because obin could not recogni!e half of the men anymore. The sheriff has the support of Prince John. The organi!ation is growing in si!e, but the re$enues are declining.
obin has only one $iable strategy. -e must e&pand his $ision. -e must "oin the barons and embrace a bigger picture. *t means losing control. ;ut that?s okay. *n so doing, he will not only ha$e the opportunity to Bdo goodB to others the king, the barons, and the rest of the loyal kingdom2, but he "ust might accomplish his own personal goals as well. -e?s got to become a part of something bigger than himself. *f he doesn?t, he?ll wither and rot in his $engeance spirit.
The choice is to pursue negotiations with the barons and participate in their efforts to restore 0ing ichard to the throne there are se$eral actions that obin should take'
-a$e a meeting with the #erry #en and e&plain fully the strategic dilemma that the organi!ation finds itself in for the long term and the tough choices that ha$e to be made. >et e$eryone know that the future does not look promising, that things cannot continue going as they ha$e been, and that the time has come to chart a new course.
top accepting recruits immediately and begin a program to downsi!e the organi!ation.
%ncourage people to lea$e the organi!ation $oluntarily. $oluntarily. Perhaps >ittle John should come down hard on those who are not inclined to obser$e strict discipline as a way of making some people unhappy enough to lea$e.
%mploy a har$est strategy to ma&imi!e short7term cash flow. Perhaps make scattered raids outside herwood Forest to shore up sagging re$enues.
Pursue negotiations with the barons to secure amnesty for all the remaining #errymen, the "ustification being that their efforts ha$e helped generate the monies that obin -ood can contribute to the ransom for 0ing ichard.
/$oid further conflict with the heriff and lessen the urgency for the heriff to secure reinforcements. reinforcements. Try Try to buy enough time in the campaign against the heriff for the efforts to secure the 0ings release to bear fruit. Prepare to cease operations as soon as circumstances permit. -elp the #errymen find alternati$e career occupations. Try Try to bring the organi!ation to a graceful end. -a$e key lieutenants de$elop an orderly e&it strategy.
obin should personally de$ote most of his time and effort to assisting the barons gain 0ing ichards release and making sure that the promise of amnesty is honored.
