http://www.trainwithdave.com This is a sample 30 day meal plan from my Personal Training weightloss manual - "The Healthiest Weight Loss Solution Personal Training Manual!" http://www.trainwith...
Descripción: Adjusting Meal Plans
Meal plans for working out at the gym
Adjusting Meal Plans
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Descripción: Adjusting Meal Plans
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Ca s eAn al y s i s–Ca mp mp be l l ’ sI Q Me al s 1.Casebackgr ound Asao nc emar k e tl ea deri nt hesoupma manuf ac t ur i ngi ndu st r ywi t hov er7 5perc entmar k e ts ha r ei n 1990,Campb el l ’ seff or ti ns eek i ngc ont i nual bu si nes sgr o wt hi nt her el e v antmar k e ts ec t or sand c l os el yl i nk edbus i nes seswaswi t houtques t i onanenc our agedt r ai l .I t sdec i s i ont oent eri nt ot he p r o du ct i ona ndp r o mo mo t i o no ff o odp r o du ct swi t hme di c a lb en efi t ss ee medt me ob eas ma ma r t s t r a t e gi c c h an geb as e do nt woma j o re v i d en t :g eo gr a ph i c a lt r e nda ndb us i n es sc l o s en es s .Ono neh an d, pr o vi dedt hef ac tt hat58mi mi l l i o nAmer i c anpeopl eha v i ngs omef or m ofc ar di o v as c ul ardi s ea seand 16mi mi l l i onhav i ngdi abet es ,s uc hgeogr aphi c al t r endac t ual l yi ndi c at edgr eatmar k etoppor t uni t yf or f oodpr oduc t swi t hmedi c al benefi t s ;andont heot herhandf oodl i newi t hmedi c al pur pos ess t i l l woul dbei nt hef oodi ndus t r ywhi c hc oul di nher i tt hecompan y’ sc or ecompet i t i v enes s.I nt he f ol l o wi ngr eas on sbehi ndt heuns uc c es s f ul n es soft hene wf oodl i newoul dbedi s c us s ed. 2.Pr obl em anal y s i s 2. 1Negl i genc eofpr oduc tl i f ec y cl e Fi gur e1Thepr oduc tl i f ec y cl et heor y Onema maj orr eas onbeh i ndma man yne wc onc ep t ual pr o duc t s ’ f a i l ur ei st heneg l i genc eoft het heo r y pr oduc tl i f ec y cl ewhi c hr es ul t si nt hei nabi l i t yt omar k etanewpr oduc ts uc ces sf ul l yi nt hebegi nni ng s t age.Aswek nowf r om t hepr oduc tl i f ec y cl e,at y pi c al pr oduc tors er v i c ec oul dbegi nwi t hi t s i nt r oduc t i ont ot hemar k et i ng,gr o wt h,mat ur i t yt oi t sdec l i neorr educ ei ndemandi nt hemar k et . T oget herwi t ht hedi ff er ents t agei st hev ar i edper f or manc eofs al e.I nanot herwor d,i tt ak est i mef or t hemar k ett ogener at et hes uffic i entmar k etbas et os uppor tt hepr ofi t mak i ngs al e,i npar t i c ul arf ora ne w pr oduc tt oen t eri nt og r o wt hormat ur i t ys t age s.Asi nt hec as eoft heCampb el l ’ sI Q Meal s ,t he ma r k e ti nt he1990 si nt heUSs houl dh av et h epo t ent i al t oac c ep tt hef ood swi t hmedi c al p ur pos es butmar k etpot ent i al i snotequi v al entwi t hsuffic i entandmat ur emar k etbas et osuppor tpr oj ec t ma k i n gn ewp r o du c t s .Th er e f o r eo nep r o ba bl er e as o nb eh i n dt h eu ns u c c es s f u l n es soft h en ew p r o du c tl i n ewi t hme di c a lb en efi twa st h ec o mp mp an y/ma na ge me me nt ’ sne gl i g en c eo v e rt h en ew pr oduc t ’ st ak i ngt i met omat ur ei nt heac t ual mar k et . 2. 2I nabi l i t yt omee tt hec ont i nual c us t omerneeds Fr o mt h ef a c tt h atma nyoft h ec u s t o me me r swh oh aden j o y e dt h eme di c a lb en efi t sf r o mt h en ew pr oduc tl i nefi na l l yt ur na wa yf r om t hec ompan y’ soff er i ngbec aus eofbei ngt i r edo ft hesameni ne meal sr epeat i ngo verando veragai n.Ev enf r om ourdai l yl i f ee xper i enc ewec anl ear nt hati ti sov er dema ndi ngt hatano r mal p er s onwoul dl i k et oha v edi ff er entt as t eoff oo do v ert i met houghhi sorhe r c hoi c esma mayber e st r i c t edbec aus eofha vi ngcer t ai nki ndofdi s eas es .Ther ef or e,t hei nabi l i t yt o p er c ei v et h ede ma ma ndi nf or ma t i o nf r o mt h ec u st o me me r saswe l l a sr e s ea r c h i n gt hec u st ome rb e ha v i or s andpr ef er enc ec er t ai nl ycont r i but et ot hemar k etf ai l ur eoft henewpr oduc tl i newi t hmedi c al
pur poses.Her eonemaj orwr ongassumpt i ont hatt hecompany/managementcoul dhavemadei s t hatt he ywer es er v i ngpat i entr at hert hanc us t omer s . 2. 3I nappr opr i at epr i c i ngs t r at egy Wi t honeweeksampl epackoft henew pr oductl i nepr i cedatUS$80andr ecommendedpl anpr i ced US$700,anot hermaj orr eas onbehi ndt hef ai l ur eoft henewpr oduc tl i nei st hei nappr opr i at epr i c i ng s t r at egy .Ther at i onal i z at i oni sl i k et hi s :as s umet hatt hec ompan yhade xpec t edgr eatbus i nes s pot ent i al f r om t henewpr oduc tl i ne,t heni tmus tt ar getatt hel ar gepopul at i onwhi c hc onc er nt hei r heal t hal ot( e. g.t hel ar gepopul at i onofdi abet espat i ent s ) ; andbyt ar get i ngs uc hl ar gepopul at i ons t hec ompan yha dt opr i c et hei rpr oduc t satr eas onabl el e v el whi c hc oul dbeac c ep t e db yt hemaj or i t y oft hef ami l i es .Butwi t ht hef ac tt hatman yoft heor di nar yf ami l i eswoul dfi ndt hepr i c i ngl ev el oft he ne w pr oduc tl i nec os t l yort oohi gh,t hec ompan yob vi ou sl ywa sadop t i ngas er i ou sl ywr o ngpr i c i ng s t r a t e gyt op r i c i ngt h ep r o du ctt o oh i g ht ho ug ht h ec omp an yh adan umb ero fr e as on st oa ddv a r i o us c os ti nt ot hepr i c esoft hefi nal pr oduc t s . 3 .Su gg es t i o ns 3. 1Dev el opdi ffer ents t r at egi esov erdi ffer entpr oduc tl i f ec y cl es t ages Ones t r at egyr el at edt ot hepr oduc tl i f ec y cl et heor yi st oadv i s et hemanagementt oenac tdi ffer ent bus i nes sandmar k et i ngs t r at egi esdur i ngdi ffer entpr oduc tl i f ec y cl est ages .Fori ns t anc e,t he c ompa ny/ma na geme ntc o ul dha v ewa r n edt h ei n v es t o r st h att h en ewp r o du ctl i n eo ff o odc oul dt a k e ac er t ai nper i odoft i met omat ur eandcont r i but et ot hedes i r edbus i nes sgr owt h. 3. 2Pr oduc tl i nev ar i at i oni nf eat ur ess uc hast as t e Fr o mt h el e s s ont h atma n yoft h ec u s t o me r swh oh aden j o y e dt h eme di c a lb en efi t sf r o mt h en ew pr oduc tl i nefi na l l yt ur na wa yf r om t hec ompan y’ soff er i ngbec aus eofbei ngt i r edo ft hesameni ne me al sr ep ea t i n go v era ndov e ra ga i n,on ema i ns t r a t e gyt h atc o ul dha v eb ee na do pt e db yt h e ma na geme nto ft h ec omp an yi st h att h ec omp an ysh ou l dt i mel ydi ff er e nt i at et h ep r o du cto ffe r i n gb y pr ov i di ngdi ffer entpr ov i s i onofpr oduc tf eat ur ec ombi nat i ons .Tobedet ai l ed,di ffer entt as t esoft he s amepr o du cto ffe r i ngc ou l db ea dd edi n t ot h ep r o du ctl i net oi n cr e as et h ec us t o me rc h o i c esan d k eept hepr oduc tat t r ac t i v et ot heex i s t i ngcus t omer s . 3. 3Adj us t i ngt hepr oduc tandpr i c i ngs t r at egi es Wi t ht heconc l us i ont hatbyt ar ge t i ngsuc hl ar gepopul at i onst hec ompan yhadt opr i c et hei rpr oduc t s atr eas onabl el ev el butt hepr i c i ngl ev el oft henewpr oduc tl i newasf oundt obet oohi ghf ormos t f ami l i es ,t hec ompan ys houl dhav eadoptc ons i s t entpr oduc tandpr i c i ngst r at egyt hatatan yt i mear e i nac cor danc ewi t ht hepr oduc tpos i t i oni ng.Wi t ht hec l ear l ypos i t i oni ngatt hec ommonf ami l i es ,t he pr oduc t ssho ul dbede v el o pedandmanuf ac t ur e datac ont r ol l edc os tl e v el b yad op t i ngr el e v ant pr oduc ts t r at e gi e ss uc ha sp ac k i n gdes i gnandal s ot hepr oduc t sshoul dbepr i c edc ompe t i t i v el y
c ompar edt ot hes i mi l arpr oduc toffer i ngt oens ur et hati t spr i c es t r at egywoul di nc l udei t st ar get ed c u s t o me rg r o up s . 4 .Co nc l ud i n gr e mar k s Fr o mt h ea na l y s i sab ov ewec a ns e et h att h ec omp an ys t a r t edwi t ha ne x c el l e ntb us i ne s so ppo r t u ni t y butduet os omes t r at egi cmi s t ak es ,t hepr oduc tl i newi t hmedi c al benefi t sfinal l yt ur nedoutt obe ma r k e t i n g/b us i n es sf a i l u r ewh i c hs ho ul dha db ee na v oi de db ya do pt i n gs o mes t r at eg i cc ha ng es andsomeoft hesechangesar ement i onedabove.
