!",#
1) INTRODUCTION TO AMUL ! ") STRATEGIES O# AMUL $ !) AMUL’S SUPPLY CHAIN MANAGEMENT % $) GCMM#’S SUPPLY CHAIN 11 %) E& SUPPLY CHAIN MANAGEMENT O# AMUL 1" ') AMUL CYBER STORE 1% () BENE#ITS O# E&SCM 1' ) #UTURE PLANS 1( *) BIBLIOGRAPHY 1(
2
!ntroduction
T+e K,-r, D-.tr-ct Co&oper,t-/e M-0 Pro23cer. Un-on L-4-te25 pop30,r06 no7n ,. A430 D,-r6 -. , US 8 %99 4-00-on t3rno/er -n.t-t3t-on It -. , -n.t-t3t-on :3-0t 3p 7-t+ , net7or o; o/er 19999 <-00,=e Co&oper,t-/e Soc-et-e. ,n2 %995999 p03. 4e4:er.
A430 -n-t-,te2 t+e 2,-r6 co&oper,t-/e 4o/e4ent -n In2-, ,n2 ;or4e2 ,n ,pe> co& oper,t-/e or=,n-?,t-on c,00e2 G3j,r,t co&oper,t-/e M-0 M,ret-n= #e2er,t-on @GCMM#) ,n2 to2,6 (95999 /-00,=e. ,n2 "99 2-.tr-ct. -n In2-, ,re p,rt o; -t
GCMM# 4,ret. -t. pro23ct. t+ro3=+ %9 .,0e. o;;-ce. t+ro3=+o3t In2-, ,n2 2-.tr-:3t-on -. 2one t+ro3=+ , net7or o; $5999 .toc-e.t 7+o -n t3rn .3pp06 %995999 ret,-0 o3t0et.
A430 -. t+e 0,r=e.t ;oo2 :r,n2 -n In2-, 7-t+ ,n ,nn3,0 t3rno/er o; US 819' 4-00-on @"99(&9)
C3rrent06 A430 +,. !11 4-00-on pro23cer 4e4:er. 7-t+ 4-0 co00ect-on ,/er,=e o; '9$ 4-00-on 0-tre.2,6
A430 -. t+e 0,r=e.t pro23cer o; 4-0 ,n2 4-0 pro23ct. -n t+e 7or02
3
Stratey of $mu/
A430’. .tr,te=6 -. :ro,206 2-/-2e2 -nto t7o co4ponent. T+e ;-r.t one -. t+e co00ect-on c+,-n ,n2 t+e .econ2 one -. t+e S3pp06 c+,-n T+e co00ect-on c+,-n .t,rt. ;ro4 7e-=+-n= t+e 4-0 to 2eter4-n,t-on o; t+e ;,t content -n t+e 4-0 to ;-n,006 c,0c30,t-on o; t+e p3rc+,.e pr-ce +-0e t+e .3pp06 c+,-n .t,rt. ;ro4 .tor-n= t+e 4-0 to proce..-n= t+e 4-0 to ;-n,006 2-.tr-:3t-n= t+e 4-0
4
$mu/ Su/y 3hain 'anaement
5
$'(& S(PP&4 3*$!" '$"$G#'#"T PR$3T!3#S
AMUL -. , 2,-r6 cooper,t-/e -n t+e 7e.tern In2-, t+,t +,. :een pr-4,r-06 re.pon.-:0e5 t+ro3=+ -t. -nno/,t-/e pr,ct-ce.5 ;or In2-, to :eco4e t+e 7or02’. 0,r=e.t 4-0 pro23cer T+e 2-.t-nct-/e ;e,t3re. o; t+-. p,r,2-=4 -n/o0/e. 4,n,=-n= , 0,r=e 2ecentr,0-?e2 net7or o; .3pp0-er. ,n2 pro23cer.5 .-430t,neo3. 2e/e0op4ent o; 4,ret. ,n2 .3pp0-er.5 0e,n ,n2 e;;-c-ent .3pp06 c+,-n5 ,n2 :re,t+ro3=+ 0e,2er.+-p
E/er6 2,6 A430 co00ect. $$(5999 0-tre. o; 4-0 ;ro4 "1" 4-00-on ;,r4er. 5 con/ert. t+e 4-0 -nto :r,n2e25 p,c,=e2 pro23ct.5 ,n2 2e0-/er. =oo2. 7ort+ R. ' crore @R. '9 4-00-on) to o/er %995999 ret,-0 o3t0et. ,cro.. t+e co3ntr6 To -4p0e4ent t+e-r /-.-on 7+-0e ret,-n-n= t+e-r ;oc3. on ;,r4er.5 , +-er,rc+-c,0 net7or o; cooper,t-/e. 7,. 2e/e0ope25 t+-. to2,6 ;or4. t+e ro:3.t .3pp06 c+,-n :e+-n2 GCMM#’. en2e,/or. T+e /,.t ,n2 co4p0e> .3pp06 c+,-n .tretc+e. ;ro4 .4,00 .3pp0-er. to 0,r=e ;r,=4ente2 4,ret. M,n,=e4ent o; t+-. net7or -. 4,2e 4ore co4p0e> :6 t+e ;,ct t+,t GCMM# -. 2-rect06 re.pon.-:0e on06 ;or , .4,00 p,rt o; t+e c+,-n5 7-t+ , n34:er o; t+-r2 p,rt6 p0,6er. @2-.tr-:3tor.5 ret,-0er. ,n2 0o=-.t-c. .3pport pro/-2er.) p0,6-n= 0,r=e ro0e. M,n,=-n= t+-. .3pp06 c+,-n e;;-c-ent06 -. cr-t-c,0 ,. GCMM#. co4pet-t-/e po.-t-on -. 2r-/en :6 0o7 con.34er pr-ce. .3pporte2 :6 , 0o7 co.t .6.te4 o; pro/-2-n= 4-0 ,t , :,.-c5 ,;;or2,:0e pr-ce
6
The ditribution net5ork
A430 pro23ct. ,re ,/,-0,:0e -n o/er %995999 ret,-0 o3t0et. ,cro.. In2-, t+ro3=+ -t. net7or o; o/er !5%99 2-.tr-:3tor. T+ere ,re $( 2epot. 7-t+ 2r6 ,n2 co02 7,re+o3.e. to :3;;er -n/entor6 o; t+e ent-re r,n=e o; pro23ct. GCMM# tr,n.,ct. on ,n ,2/,nce 2e4,n2 2r,;t :,.-. ;ro4 -t. 7+o0e.,0e 2e,0er. -n.te,2 o; t+e c+e3e .6.te4 ,2opte2 :6 ot+er 4,jor #MCG co4p,n-e. T+-. pr,ct-ce -. con.-.tent 7-t+ GCMM#. p+-0o.op+6 o; 4,-nt,-n-n= c,.+ tr,n.,ct-on. t+ro3=+o3t t+e .3pp06 c+,-n ,n2 -t ,0.o 4-n-4-?e. 234p-n= +o0e.,0e 2e,0er. c,rr6 -n/entor6 t+,t -. j3.t ,2e3,te to t,e c,re o; t+e tr,n.-t t-4e ;ro4 t+e :r,nc+ 7,re+o3.e to t+e-r pre4-.e. T+-. j3.t&-n&t-4e -n/entor6 .tr,te=6 -4pro/e. 2e,0er. ret3rn on -n/e.t4ent @ROI) A00 GCMM# :r,nc+e. en=,=e -n ro3te .c+e230-n= ,n2 +,/e 2e2-c,te2 /e+-c0e oper,t-on.
7
T*# B(S!"#SS '%,#&
#ro4 t+e /er6 :e=-nn-n=5 -n t+e e,r06 1*%9.5 AMUL ,2opte2 t+e net7or ,. t+e :,.-c 4o2e0 ;or 0on=&ter4 =ro7t+ •
T+e net7or e>p0-c-t06 -nc032e. .econ2,r6 .er/-ce. to t+e ;,r4er&.3pp0-er. • Se/er,0 o; t+e ent-t-e. -n t+e net7or ,re or=,n-?e2 ,. cooper,t-/e. 0-ne2 -n , +-er,rc+-c,0 ;,.+-on
3utomer: In co4p,r-.on 7-t+ 2e/e0ope2 econo4-e.5 t+e 4,ret ;or 2,-r6 pro23ct. -n
In2-, -. .t-00 -n ,n e/o03t-on,r6 .t,=e 7-t+ tre4en2o3. potent-,0 ;or +-=+ /,03e pro23ct. .3c+ ,. -ce cre,45 c+ee.e etc T+e 2-.tr-:3t-on net7or5 on t+e ot+er +,n25 -. 3-te re,.on,:0e 7-t+ ,cce.. to r3r,0 ,re,. o; t+e co3ntr6 Tr,2-t-on,0 4et+o2. pr,ct-ce2 -n 7e.tern econo4-e. ,re not ,2e3,te to re,0-?e t+e 4,ret potent-,0 ,n2 ,0tern,t-/e ,ppro,c+e. ,re nece..,r6 to t,p t+-. 4,ret
Su/ier: A 4,jor-t6 o; t+e .3pp0-er. ,re .4,00 or 4,r=-n,0 ;,r4er. 7+o ,re o;ten -00-ter,te5
poor5 ,n2 7-t+ 0-3-2-t6 pro:0e4. ,. t+e6 0,c 2-rect ,cce.. to ;-n,nc-,0 -n.t-t3t-on. A=,-n5 tr,2-t-on,0 4,ret 4ec+,n-.4. ,re not ,2e3,te to ,..3re .3.ten,nce ,n2 =ro7t+ o; t+e.e .3pp0-er.
Third Party &oitic Ser6ice: In ,22-t-on to t+e 7e,ne..e. -n t+e :,.-c -n;r,.tr3ct3re5
0o=-.t-c. ,n2 tr,n.port,t-on .er/-ce. ,re t6p-c,006 not pro;e..-on,006 4,n,=e25 7-t+ 0-tt0e re=,r2 ;or 3,0-t6 ,n2 .er/-ce In ,22-t-on to o3t:o3n2 0o=-.t-c.5 GCMM# t,e. re.pon.-:-0-t6 ;or coor2-n,t-n= 7-t+ t+e 2-.tr-:3tor. to ,..3re ,2e3,te ,n2 t-4e06 .3pp06 o; pro23ct. It ,0.o 7or. 7-t+ t+e Un-on. -n 2eter4-n-n= pro23ct 4->5 pro23ct ,00oc,t-on. ,n2 -n 2e/e0op-n= pro23ct-on p0,n. T+e Un-on.5 on t+e ot+er +,n25 coor2-n,te co00ect-on 0o=-.t-c. ,n2 .3pport .er/-ce. to t+e 4e4:er&;,r4er. In 7+,t ;o00o7. 7e e0,:or,te on t+e.e ,.pect. -n 4ore 2et,-0 ,n2 pro/-2e , r,t-on,0e ;or t+e 4o2e0 ,n2 .tr,te=-e. ,2opte2 :6 GCMM#
8
Simu/taneou ,e6e/oment of Su/ier and 3utomer: #ro4 t+e /er6 e,r06 .t,=e. o; t+e
;or4,t-on o; AMUL5 t+e cooper,t-/e re,0-?e2 t+,t .3.t,-ne2 =ro7t+ ;or t+e 0on=&ter4 7,. cont-n=ent on 4,tc+-n= .3pp06 ,n2 2e4,n2 T+e 4e4:er&.3pp0-er. 7ere t6p-c,006 .4,00 ,n2 4,r=-n,0 ;,r4er. 7-t+ .e/ere 0-3-2-t6 pro:0e4.5 -00-ter,te ,n2 3ntr,-ne2 AMUL ,n2 ot+er cooper,t-/e Un-on. ,2opte2 , n34:er o; .tr,te=-e. to 2e/e0op t+e .3pp06 o; 4-0 ,n2 ,..3re .te,26 =ro7t+ #-r.t5 ;or t+e .+ort ter45 t+e proc3re4ent pr-ce. 7ere .et .o ,. to pro/-2e ;,-r ,n2 re,.on,:0e ret3rn Secon25 ,7,re o; t+e 0-3-2-t6 pro:0e4.5 c,.+ p,64ent. ;or t+e 4-0 .3pp06 7,. 4,2e 7-t+ 4-n-434 o; 2e0,6 T+-. pr,ct-ce cont-n3e. to2,6 7-t+ 4,n6 /-00,=e .oc-et-e. 4,-n= p,64ent. 3pon t+e rece-pt o; 4-0 #or t+e 0on=&ter45 t+e Un-on. ;o00o7e2 , 430t-& pron=e2 .tr,te=6 o; e23c,t-on ,n2 .3pport #or e>,4p0e5 on06 p,rt o; t+e .3rp03. =ener,te2 :6 t+e Un-on. -. p,-2 to t+e 4e4:er. -n t+e ;or4 o; 2-/-2en2.
3oordination for 3ometiti6ene Coor2-n,t-on -. one o; t+e e6 re,.on. ;or t+e .3cce.. o; oper,t-on. -n/o0/-n= .3c+ ,n e>ten.-/e net7or o; pro23cer. ,n2 2-.tr-:3tor. ,t GCMM# So4e -ntere.t-n= 4ec+,n-.4. e>-.t ;or coor2-n,t-n= t+e .3pp06 c+,-n ,t GCMM# T+e.e 4ec+,n-.4. ,re
!nter-/ockin 3ontro/
T+e o:ject-/e ;or 2e/e0op-n= .3c+ ,n -nter&0oc-n= contro0 4ec+,n-.4 -. to en.3re t+,t t+e -ntere.t o; t+e ;,r4er -. ,07,6. ept ,t t+e top o; t+e ,=en2, t+ro3=+ -t. repre.ent,t-/e. 7+o con.t-t3te t+e Bo,r2. o; 2-;;erent ent-t-e. t+,t co4pr-.e t+e .3pp06 c+,-n T+-. ;or4 o; 2-rect repre.ent,t-on ,0.o en.3re. t+,t pro;e..-on,0 4,n,=er. ,n2 ;,r4er. 7or to=et+er ,. , te,4 to .tren=t+en t+e cooper,t-/e T+-. +e0p. -n coor2-n,t-n= 2ec-.-on. ,cro.. 2-;;erent ent-t-e. ,. 7e00 ,. .pee2-n= :ot+ t+e ;0o7 o; -n;or4,t-on to t+e re.pect-/e con.t-t3ent. ,n2 2ec-.-on.
3oordination $ency: (niue Ro/e of 8ederation
9
It. o:ject-/e -. to en.3re t+,t ,00 4-0 t+,t t+e ;,r4er. pro23ce =et. .o02 -n t+e 4,ret e-t+er ,. 4-0 or ,. /,03e ,22e2 pro23ct. ,n2 to en.3re t+,t 4-0 -. 4,2e ,/,-0,:0e to ,n -ncre,.-n=06 0,r=e .ect-on. o; t+e .oc-et6 ,t ,;;or2,:0e pr-ce.
Su/ier #nhancement and "et5ork er6icin
T+e-r o:ject-/e -. to en.3re t+,t pro23cer. =et 4,>-434 :ene;-t ,n2 to re.o0/e ,00 t+e-r pro:0e4. T+e6 4,n,=e t+e proc3re4ent o; 4-0 t+,t co4e. /-, tr3c. F t,ner. ;ro4 t+e
G3''8S S(PP&4 3*$!"
10
#- Su/y 3hain 'anaement %f $mu/
A430 3.e. E& SUPPLY CHAIN MANAGEMENT
11
E&SCM 4,6 :e 2e.cr-:e2 ,. t+e -nte=r,te2 4,n,=e4ent ,ppro,c+ ;or p0,nn-n= ,n2 contro00-n= t+e ;0o7 o; 4,ter-,0. ;ro4 .3pp0-er. to t+e en2 3.er. 3.-n= -nternet tec+no0o=-e.
E&SCM re;er. to t+e co4p0e> net7or o; re0,t-on.+-p t+,t or=,n-?,t-on. 4,-nt,-n 7-t+ tr,2-n= p,rtner to .o3rce5 4,n3;,ct3re ,n2 2e0-/er t+e pro23ct.
3omonent of #-S3'
#-S3' ,iaram of $mu/
12
+orkin of #-S3'
13
A430 +,. -n.t,00e2 o/er !999 ,3to4,t-c 4-0 co00ect-on .6.te4 3n-t. @AMCUS) ,t /-00,=e .oc-et-e. to c,pt3re 4e4:er -n;or4,t-on5 4-0 ;,t content ,n2 ,4o3nt p,6,:0e to e,c+ 4e4:er
E,c+ 4e4:er -. =-/en p0,.t-c c,r2 ;or -n2ent-;-c,t-on
Co4p3ter c,0c30,te ,4o3nt 23e to t+e ;,r4er on t+e :,.-. o; t+e ;,t content
T+e /,03e o; t+e 4-0 -. pr-nte2 o3t on t+e .0-p ,n2 +,n2e2 o/er to t+e ;,r4er 57+o co00ect. t+e p,64ent ;ro4 t+e ,2j,cent 7-n2o7
T+3. 7-t+ t+e +e0p o; -t ;,r4er =et. t+e p,64ent 7-t+-n t+e 4-n3te.
On t+e 0o=-.t-c 4ore t+,n %999 tr3c. 4o/e 4-0 ;ro4 t+e /-00,=e. to "99 2,-r6 proce..-n= p0,nt. t7-ce , 2,6 ,ccor2-n= to , c,re;3006 p0,nne2 .c+e230e2
E/er6 2,6 A430 co00ect. ( 4-00-on 0-ter. o; 4-0 ;ro4 "' 4-00-on ;,r4er. @4,n6 -00-ter,te)5 con/ert. t+e 4-0 -nto :r,n2e25 p,c,=e2 pro23ct.5 ,n2 2e0-/er. =oo2. to o/er %995999 ret,-0 o3t0et. ,cro.. t+e co3ntr6
ERP .o;t7,re n,4e2 ,. enterpr-.e 7-2e -nte=r,te2 ,pp0-c,t-on .6.te4 co/er. , oper,t-on 0-e p0,nn-n= ,2/ert-.e4ent ,n2 pro4ot-on ,n2 2-.tr-:3t-on net7or p0,nn-n=
E,c+ A430 o;;-ce ,re connecte2 /-, -nternet ,n2 ,00 o; t+e4 .en2 2,-06 report. on .,0e. ,n2 -n/entor6 to t+e 4,-n .6.te4 ,t An,n25
Su/y 9 ,itribution
At t+e .3pp06 en2 , co4p3ter-?e2 2,t,:,.e +,. :een .et3p o; ,00 .3pp0-er. F t+e-r c,tt0e
14
Co4p3ter e3-p4ent 4e,.3re. F recor2. 3,0-t-e. F 3,nt-t-e. co00ecte2
At t+e 2-.tr-:3t-on en2 .toc-.t. +,/e :een pro/-2e2 7-t+ :,.-c co4p3ter .-00. A430 e>pert. ,..-.t t+e4 -n :3-02-n= pro4ot-on,0 7e: p,=e.
$mu/ 3yber Store
Stron !nitiati6e in #-commerce 15
A430 +,. 0-ne2 2-.tr-:3tor. to t+e net7or F ,0.o -ncorpor,te2 7e: p,=e. o; top ret,-0er. on t+e-r 7e:.-te
D-.tr-:3tor. c,n p0,ce t+e-r or2er on 7e:.-te ,430:":co4
A3to4,te2 .3pp06 F 2e0-/er6 c+,-n
Pr,ct-ce. j3.t -n t-4e .3pp06 c+,-n 4,n,=e4ent 7-t+ .-> .-=4, ,cc3r,c6
Benefit of #-S3'
S3pport. e>c+,n=e o; re,0 t-4e -n;or4,t-on
P0,t;or4 -n2epen2ent
e: /-.-:-0-t6 F proce..-n= c,p,:-0-t6 "$(
Ret3rn on -n/e.t4ent
It +,. open -nternet ,pp0-c,t-on ,rc+-tect3re 7+-c+ ,00o7. ;or R,p-2 2ep0o64ent F .c,0,:-0-t6 co4:-n-n= 3n0-4-te2 3.er. -n re,0 t-4e en/-ron4ent
Incorpor,te. :ro,2c,.t F ,ct-/e 4e..,=-n=
8uture P/an 16
Intro23ce Internet B,n-n= Ser/-ce. F ATM. 7+-c+ 7-00 en,:0e M-0 .oc-et-e. to cre2-t p,64ent. 2-rect06 to .e00er’. :,n ,cco3nt
O;;-c-,0. ,t ,430 ,re 0oo-n= ,t 3p=r,2-n= t+e p0,.t-c c,r2. 7+-c+ ,re :e-n= c3rrent06 3.e2 on06 ;or -2ent-;-c,t-on p3rpo.e.5 to .4,rt c,r2. 7+-c+ c,n :e 3.e2 to 7-t+2r,7 c,.+ ;ro4 ATM.
E>p,n.-on o; 2-.tr-:3t-on net7or5 cre,t-/e 4,ret-n=5 con.34er e23c,t-on ,n2 pro23ct -nno/,t-on5 7e 7-00 0e/er,=e e;;ect-/e06 on r-.-n= -nco4e 0e/e0. ,n2 =ro7-n= ,;;03ence ,4on= In2-,n con.34er.
T,pp-n= t+e r-.-n= 2e4,n2 ;or ne7 /,03e&,22e2 pro23ct.
Bib/iorahy
1 E>tr,cte2 ;ro4 777--pe2-,co4 ;or .3pp06 c+,-n 4,n,=e4ent t+eor6 " E>tr,cte2 ;ro4 777 www.amul.com for information about products and supply chain management.
17
