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Questionnaire Questionnaire on Cadbury Dairymilk Dairymilk
We, Sanjay, Juhi & Neerja, students of PGDM, TIMS, Adipur, are doing this research on Cadbury Dairymilk. Please spend five minutes to answer the following questions. This study is for academic purpose only. No information shall be disclosed anywhere. 1. Do you like to eat Cadbury Dairymilk? [ ] Yes [ ] No 2. Do you prefer- Plain chocolate
[ ]
With nuts
[ ]
With fruit (Raisins)
[ ]
With fruit n nut
[ ]
With mint
[ ]
With rice crunches
[ ]
With caramel
[ ]
3. Do you think standard price of Dairymilk is fair? [ ] Yes [ ] No 4. If there was a discount on Cadbury Dairymilk, you t hink you would be more likely to buy it?
[ ] Yes
[ ] No
[ ] Maybe
5. Do you consume/purchase Cadbury Celebration occasionally or on usual basis? ______________________________ 6. Approximately, Approximately, how many chocolate bars would you purchase in one week? Less than 5
[ ]
5-10
[ ]
More than 10
[ ]
7. Have you ever tasted the new Cadbury Silk? [ ] Yes
[ ] No
8. When you think of Cadbury, which chocolate comes to your mind? Dairymilk
[ ]
Five star
[ ]
Perk
[ ]
Nutties
[ ]
Any other
[ ]
9. Do you believe that chocolate is a luxury l uxury purchase or necessity? __________________
10. Can you give your favorite chocolate one adjective? Yummy
[ ]
Tasty
[ ]
Crunchy
[ ]
Other
[ ]
11. On a scale of 1 to 5, 1 being not important and 5 being very important, when purchasing chocolate, how important are following factors to you? 1
13. Do you think Cadbury Dairymilk is a commodity consumed by children only? [ ] Yes
[ ] No
[ ] Maybe
14. According to you, which is the next most preferred chocolate after Cadbury Dairymilk? _____________________________________ 15. Do you believe that now people have become mo re health conscious that the need for chocolate has declined? [ ] Yes
[ ] No
[ ] Maybe
16. Do you think sugar free Cadbury chocolates should be introduced to attract health conscious people? [ ] Yes
[ ] No
[ ] Maybe
Personal Information Age- ________ Gender - [ ] Male
