DK brand items

Dream Know Travel Relax Absorb View Explore Love DK Eyewitness Travel Guides

In just 15 years DK Eyewitness Travel has become the world’s biggest guidebook publisher.

es.comia dkimae g d encyclopae The imag

,000 OVER 100 GES A TRAVEL IM uides

Every day, more people consult an Eyewitness or Top 10 Travel Guide than any other guidebook brand. I think that’s because our books are useful and beautiful in equal proportion. Our editors and designers do their best to provide the information travellers need in a form which is simply a joy to use - information is clearly and consistently structured, and the gorgeous illustrations bring the destination to life. People don’t just like our books - they absolutely love them.

vel G witness Tra int from DK Eye onic and pr tr ec el sed for can be licen reproduction

7010 4500 + 44 (0)20 om dkimages.c enquiries@

DOUGLAS AMRINE, TRAVEL PUBLISHER

THE GUIDES THAT SHOW YOU WHAT OTHERS ONLY TELL YOU IL DUOMO, FLORENCE

DK Eyewitness Travel

discover more at traveldk.com



Our team

Our story Douglas Amrine DK Travel Publisher Born 1958 in Washington, DC Lives in the Barbican in London Completed a Post Graduate Diploma in Journalism at City University, London

1998 5 years on, DK Eyewitness Travel publishes 34 destination guides.

Recorded a CD of Bach’s organ music played on the pedal harpsichord, for Priory Records

ys the Douglas Amrine... pla er well th ra harpsichord really

When DK started the Eyewitness Travel Guides in 1991 he was appointed Managing Editor, and became Publisher in 1998

2002

Would love to... visit the Registan in Samarkand

DK launch Top 10 series with 22 titles including: New York, Rome and Paris. DK grow to become the UK’s leading city-guide publisher.

here w e m o s , e n o some , t h g i n r o y Da guide l e v a r t a n o is working

ct, effortless, in fa experience. So ss le rt fo ef an gu ures, is t travel ide a long way, bu words and pict e of m d co en s bl ha us gy nolo ith its geni otographers, ery book. Tech avel Guide, w poured into ev ds. Authors, ph re on Using a DK Tr ti nd er hu ex t as ve le ti ea en at overlook the cr rs, indexers, thousands, th ts, proofreade cast of, if not that it’s easy to an a st h si it w as , l ia ve si or it en itors, ed es, maps and still labour-int words, pictur artworkers, ed e s, th or g publishing is at in tr tt us ge ill . chers, a part in d distribution picture resear ators all play ipping, sales an and DTP oper cartographers, sh ts , an ng st ti si in as pr sign repro, n time designers, de get to colour ts and betwee fact-checkers, ross continen before we even ac ’s at ng th ki or nd w A – . o houses in eration to the page d London, repr ternational op in an i illustrations on an ba h um uc m M , Delhi avel guide. , we’re very eative teams in orking on a tr cr w , Appropriately is on re ti ca he lo ew m , so ographers on print night, someone thors and phot mes before its n that day or ai rt ce zones. With au be n form many ti ca f u oo yo , pr na or hi ic C ectron d printers in the globe in el Singapore an been around ve ha ill w ity is always tle ti every nisation. Activ ga or le The content of . ab er id e. s form ith its read production lin e process take es travelling w any places, th ock, it’s not a cl m e so incarnation go th t in ns ed ai lv ag n creation, we work people invo ok is an artisa ne, but whilst With so many bo hi ac ch m ea d , le ed oi nsider we are a welld carefully co in many ways rse team. nd-crafted an ha is op frenetic, and st ll a hugely dive fu of d es an iv d into ct or w pe rs e, s and pe ion is poured every pictur ation and pass gether the idea in to Every detail, rm gs te in de br h at th w muc g a DK l collaboration and seeing ho meone readin an internationa when I see so nd the scenes t hi en be m te on ci es ex go tter of what Experiencing erwhelming flu l worthwhile. ways get an ov al I n, ca e hat makes it al w w es is id sm gu ia st us be th r en creating the aders share ou ing that our re ow kn se au ec guide. B

DK Travel employ over 85 full time staff and has offices in the UK, US, Australia, Canada, India and Germany Known for its stylish design, it’s not surprising that DK was the first publisher to put an Apple computer on the desk of every editor and designer


1993

The first DK Eyewitness Travel Guide (EWTG) is published. The four launch titles include: London, Paris, New York and Rome. DK is voted Publisher of the Year at the British Book Awards.

2005 The series wins both the Wanderlust Silver Award and Guardian/Observer Award for Best Guidebook Series for the second year running.

2007

1994 The first of many foreign language editions is published; EWTG Rome in Polish. The first country guide in the series is published; EWTG France – a perennial bestseller today.

1999 DK wins the Wanderlust Magazine Readers’ Award for Top Guidebook and The Daily Telegraph Readers’ Travel Award for the Best Guidebook Series.

2003 The EWTG series is re-launched with a new look to celebrate the 10th anniversary.

2006 DK launch Pocket Map & Guide series with 10 titles. The EWTG series wins the Wanderlust Silver Award for Best Guidebook Series for the 3rd year running.

DK launch traveldk.com - a unique website that allows users to create and download their very own travel guide. The website wins Best Website in the Holiday/Travel Extras category in the annual TravelMole Awards. DK publish the 100th EWTG Beijing & Shanghai. DK publish its first coffee table book with Craig Doyle as the UK consultant editor and Joseph Rosendo in the US. A calendar based inspirational guide, Travel: Where to Go When, is an immediate success.

2008 DK Travel celebrates its 15 year anniversary. traveldk.com wins the Travolution Award for Best Use of Technology in a Travel Information Website. DK Top 10s relaunch with free pull out map & guide.

Clare Currie... enjoys outlandishly giant vegetable competitions.




Our guides INSPIRATIONAL TRAVEL (2 titles) Combining inspirational narrative with sumptuous photography. These stunning travel books are designed to inspire and encourage every type of traveller to go out and see the world.

EYEWITNESS TRAVEL GUIDES (109 titles) Contain more photographs, colour illustrations and maps than any other guide, making them truly ‘the guides that show you what others only tell you’. Covering countries, cities and regions, each guide is packed with stunning photographs, detailed illustrations, 3D maps, specially designed cutaways and floorplans of all the major sights, and details of unique walks, scenic routes and thematic tours. There is a huge selection of hotels and restaurant listings within each guide making them the perfect companion for travellers who want to visualise their destination before they arrive. TOP 10 CITY-BREAK GUIDES (66 titles) The UK’s No.1 city guide series. Perfect for travellers taking a short trip or weekend break, these pocket-sized guides highlight the very best of every destination with the help of dozens of Top 10 lists. From the Top 10 shops to the Top 10 things to do with the kids, Top 10s save you time and money as there’s even a list of the Top 10 Things to Avoid. In 2008, all new titles and editions published will contain a handy pull-out map and guide, highlighting transport, street maps and more Top 10 ideas.

A DK Eyewitness Travel Guide is purchased on average every 4 seconds

Global bestsellers* 1. Italy EWTG 2. Paris EWTG 3. Travel: Where to Go When 4. New York Top 10 5. New York EWTG 6. Ireland EWTG

BILINGUAL VISUAL DICTIONARIES (7 titles) Look and learn - the quick and intuitive way to learn and recall everyday vocabulary. Scenes and items from everyday life are clearly labelled in the local language, making it easy to find the words you want whatever the situation.

7. Paris Top 10 8. Rome EWTG 9. China EWTG 10. London Top 10

15-MINUTE LANGUAGE PACKS (5 titles) Learn a language in just 15 minutes. No writing or homework – just use the book to test yourself. The unique combination of visual guide and CD makes learning quick, easy and fun. You can perfect your pronunciation by listening to the native speakers on the CDs.

POCKET MAP & GUIDES (28 titles) Perfect for a city break or stopover and slip easily into your pocket or bag for on-the-go navigation. Each full-colour guide is packed with the best restaurant and hotel recommendations and includes a detailed pull-out map to help you plan your itinerary.

PHRASEBOOKS (16 titles) The essential pocket language guides for every type of traveller. Organised by subject: everyday phrases, transport, shopping, hotels and more, these phrasebooks are easy to follow and the unique system of imitated pronunciation ensures that you are always understood. Each phrasebook includes a menu guide and mini dictionary.

Did you know?


Producing a DK Eyewitness Travel Guide from scratch is a true labour of love, taking up to two years from start to finish, and costing a six-figure sum.

Street-by-street illustrations are created in pencil and watercolour, not by computer. The artists refer to aerial photography and photographs of every building.

75% of our photographs have been taken especially for our guides; the remainder are sourced from museums, archives and occasionally picture agencies. discover more at traveldk.com

Our guides have appeared on EastEnders, Coronation Street and Emmerdale, and on the big screen in The Bourne Supremacy.


*2007

DK Eyewitness Travel Guides are published in 30 languages, from Portuguese and Slovenian, to Chinese and Hebrew. The first foreign language guide was Rome, published in Polish.

Page-by-page, the illustrations and photographs within each guide are equal to the copy.

Our best-selling guides are the perennial bestsellers you’d expect: Italy, Rome, Paris and New York.

We have a Content Management System that updates as and when we edit each guide, which means we can put our information online as soon as it is edited. DK Eyewitness Travel

Expert authors & contributors Hand-drawn cutaways*

Specially commissioned photographers

Stunning photographs & illustrations

Carefully selected walks & scenic routes

What makes a DK guide? Unique floorplans Accommodation & restaurant listings

Detailed maps

... and innumerable points of interest!

Top 10 lists

* historical buildings dissected to reveal their interiors





Our brand

Don’t just take OUR word for it Reader’s comments

DK Eyewitness readers want to see everything

“Fantastic” Amazon.co.uk reader review “Thank goodness for Top 10 guides”

Features of a DK Guide

> Easy to understand and follow > I trust Eyewitness Travel Guides to show me everything

> Unique feature: 3D aerial views, cutaways & floor plans

> Guided walks

Emotional benefits

> Opinionated facts

Showing you

what others only tell you

> I’ll have everything I need to plan my holiday before I go and enjoy it when I’m there > I saw everything – the moment I opened the guide I was on holiday > I won’t miss any of the major sites or get lost!

“I applaud Dorling Kindersley for its fantastic imagery”

Benefits to a DK reader

> See everything: more photographs, colour illustrations & maps than any other travel guide

> Reliable & trustworthy travel companions

Mail on Sunday, UK

> Know before you go: feel like I know everything and will have a great holiday

“Packed to bursting with all the information you could ever need” Amazon.co.uk reader review

“Yet another glorious DK Eyewitness guide”

What it says about the user

Amazon.co.uk reader review on DK Venice

> Cultured > Informed > Like to plan before trip and ‘see’ their holiday destination/key sights > Stylish

DK is the biggest travel publisher Our readers: 25 to 44 yrs - 26%; 45 to 64 yrs - 54%* in the world, selling over 45 million copies in over 30 languages.

Thomas Cook Guidebook of the Year ✹ Wanderlust Magazine Readers’ Award for Top Guidebook Series ✹ Daily Telegraph Readers’ Travel Award for Best Guidebook Series ✹ Wanderlust Magazine’s Silver Award for the Best Guidebook Series (‘04, ‘05, ‘06 & ‘07) ✹ Guardian/Observer Award for Best Guidebook series (‘04 & ‘05) ✹ Best Website in the Holiday/Travel Extras category in the annual TravelMole Awards ✹ traveldk.com wins Travolution Award for Best Use of Technology in a Travel Information Website ✹

*Source: DK Travel data

10





11

traveldk.com

Brand Partnerships

Launched in 2007 traveldk.com gives travellers the unique opportunity to create, customise and print their own travel guide using content from DK Top 10s, alongside their own recommendations or User Generated Content on the site.

traveldk.com can also offer travel content solutions for 3rd party websites. We have recently partnered with FT.com and Global Radio’s Heart and LBC brands to create travel pages for their websites. If you would like to find out more about digital content opportunities contact [email protected]

Once created, bespoke guides can be shared online with other travellers or with a unique Print on Demand facility, travellers can have their guide bound, printed and delivered right to their door.

“We identified DK as a relevant brand to provide interesting travel content for Heart listeners, creating a truly engaging social network. Both their online and paper travel guides illustrate DK’s innovation to adapt to consumer demands and offer consumers access to travel guides across different platforms.”

Create, customise and share travel guides

Winner

Asha Chandegra, Global Radio

logy in a Best Use of TechnoWe bsite Travel Information

Explore, rate and review 1000’s of destination attractions

Share attractions with fellow travellers

DK Specials

Make hotel, flight and car hire bookings

A customised DK Travel Guide is the perfect way to promote your brand. Whether you want to create a unique regional version of one of our best-selling travel guides or a branded Top 10 city guide for your company; using content and photographs from all of our travel series’ we can create bespoke travel guides to suit your needs.

Join monthly newsletter

Choose your destination

Add photos & front cover

Select content

Maps are automatically included!

For more details on bespoke DK Travel Guides or to discuss new ideas contact [email protected]

On TV DownloF atodprint out

your guide as a PD

Bespoke Guides Uniquely, traveldk.com can create customised PDF guides for partners to print or host on their website. We have recently produced guides for Mumsnet - ‘Family Fun in Orlando’ and EyeforTravel - ‘Berlin’ for conference delegates.

EYEFORTRAVEL FAMILY FUN IN GUIDE TO ORLANDO BERLIN

DK Travel content is now available to millions of mobile customers across the US. We have recently partnered with A&E Television Network (The History Channel) offering DK Eyewitness Travel content to its subscribers. Users can access information on local ‘points of interest’ and have it sent direct to their mobile phones. dk. Made by 2007 10. September

red by traveldk.com personal guides powe

12


To find out more about television opportunities contact [email protected]

On Mobile

To discuss customised guide opportunities for your company contact [email protected]

any Yourgcoohmepre lo

Since 2007, DK Eyewitness has been in partnership with Travelscope, on air across the US. Presented by travel writer and DK editor Joseph Rosendo, the show has played over 26,000 times and has reached more than 70 million US homes.

Made by dk for Mumsnet 17. July 2007

personal guides powered by www.travel.dk.com


To find out more about digital content opportunities or to discuss new ideas contact [email protected]



13

Advertising Advertising in a DK Travel Guide is a

AUSTRALIA’S GREAT TRAIN JOURNEYS

great way to promote your company.

SEE AUSTRALIA LIKE NEVER BEFORE

We have a variety of options available

DK Eyewitness Travel Guides are irresistibly seductive.”

including full, quarter and half page ads. For further information contact Book now to cross a land you’ll never get over on The Ghan or Indian Paciﬁ c in 2008. Indulge yourself with the spectacular scenery, impeccable service and life changing experience you can only get on one of these great train journeys. Live your dreams and see this spectacular country on your own amazing journey.

[email protected]; or telephone +44 (0)208 962 3020

Speak to your Australian specialist agent or visit www.gsr.com.au *Prices are subject to change without notice. All fares and timetables are subject to change without notice. Conditions apply. Travel Agent No. TTA 164 190. GSR11258/einstein license

Publicity

GSR11258 Book Now FP (216x125mm)1

1

30/1/08 2:00:04 PM

Michael Palin, Travel presenter and writer

With hundreds of thousands of images, maps and illustrations, DK’s wealth of travel content is often requested for press use. From bespoke travel guides to Top 10 lists and expert travel content, media partners can benefit from DK’s digitalised content and strong consumer fan base. If you would like to receive our press releases, request a review copy or discuss a feature, contact the Press Office at [email protected] Showing you

what others only

tell you

Marketing DK Eyewitness Travel’s marketing team regularly produce point-of-sale material and can create bespoke promotions for “Free your mind, clear your diary and get ready to travel”

retailers to use in-store. From brand posters and postcards

9H7?=:EOB;8DCHJAI6CI:9>IDG

DK_postcards2008

.indd 5

DK_postcards2008.indd 3

to counterpacks and spinners, we have a solution for all your

15/1/08 12:29:16 pm

15/1/08 12:29:18 pm

display needs. To find out more about bespoke promotions please email [email protected]

Contact us UK DK Eyewitness Travel 80 Strand London WC2R 0RL T +44 (0)20 7010 3701 F +44 (0)20 7010 6768 E [email protected]

US DK Eyewitness Travel 4th Floor, 345 Hudson Street New York NY 10014

14


For press copies, extracts, author interviews and reader giveaways T +44 (0)20 7010 3701 E [email protected] Marketing and Promotions T +44 (0)20 7010 3701 E [email protected]

Marketing and Promotions T 001 212 414 3631 For review copies, excerpts, author interviews and book giveaways T 001 212 414 3712 E [email protected]

Digital Content Licensing T +44 (0)20 7010 4269 UK Custom and Special Sales T +44 (0)20 7010 3053 E [email protected] International Licensing T +44 (0)20 7010 3536

US Custom and Special Sales T 001 646 674 4050 E [email protected] DK Travel Guides are distributed worldwide by The Penguin Group. www.penguin.co.uk

CHRYSLER BUILDING, NEW YORK CITY




15

Great books, by definition.

Dorling Kindersley Eyewitness Travel [dor-ling-kin-derz-lee eye-wit-ness tra-vel] – noun. Abbrev: DK EWT 1. Leading travel publisher synonymous with high quality travel guides 2. Trusted

source of information, stimulation, and revelation 3. Stunning colour photography and illustrations showing what others only tell

4. Inspirational reading material

5. Innovative, definitive, addictive 6. Design-led for visual impact

7. Ethically and environmentally

aware 8. Made with care, read with pleasure 9. For everything you need to know.

www.traveldk.com

DK brand items

Recommend Documents