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Design is a creative process Ideas are easy, design is work
Make design a visible process Create specific times and deadlines for feedback –And pay attention to what you get
Set concrete goals [from designer side] Prototype design process, if necessary
Ad hoc [unplanned] design is a recipe for disaster disaster..
Ideas are great fun
Beware the two-man effect A is a great idea! It is! And so is B! Yes, exactly! A and B and C are great! We need A, B, C, and D in our game!
Design is more about eliminating ideas than coming up with them.
Design TECHNICAL DEFINITATION
Design Graphic design is the process and art of combining text and graphics logos,, and communicating an effective message in the design of logos graphics,, brochures, newsletters, posters, signs, graphics signs, and any other type of Visual communication.
Design is Universal Language in visual World
Elements of Graphic Design
5 Basics 1 Lines 2 Shapes 3 Mass 4 Texture 5 Color
1 Lines
1 Lines Lines are one of the basic elements of design. Alone or in combination with other lines or shapes they can aid in the readability, appearance, and message of a design. – – – – –
Straight curved thick thin solid & not-solid.
Use lines to: – – – – – –
organize texturize guide the eye provide movement make a statement convey universal meanings
1 Lines
A line is a mark connecting two points. How we get from point A to point B gives the line its distinctive character and appearance.
1 Lines Line should be used purposefully in the overall design. Some ways that you might use lines in your design are to: Organize, connect, separate
Create movement Provide texture Convey a mood or emotion Define shapes Provide emphasis Provide a framework
1 Lines Few of the ways lines might be used in page layout
or illustration.
2 Shapes
2 Shape Some ways that you might use shapes in your design are to: – – – – – – –
Organi Orga nize ze,, co conn nnec ect, t, se sepa para rate te Symbolize an idea Create mo movement Prov Pr ovid ide e te tex xtu turre or or de dept pth h Conv Co nvey ey a moo ood d or em emot otio ion n Provide emphasis Pro Pr ovide a framew ewo ork
Geometric Shapes
Natural Shapes
Abstract Shapes
A]. Geometric Shapes Geometric shapes [basic square, circle, triangle, octagon, Starburst ] have specific Meanings B]. Natural Shapes Natural shapes can add interest and reinforce a theme [Leaf, Human..etc.].
2 Shape C]. Abstract Shapes Some abstract shapes are almost universally recognized and easily 'read' even when the text is in an unfamiliar language. – wheelchair, – ma male le an and d fem femal ale e sym symbol bols s fo forr res restr troo ooms ms – ja jagg gged ed st step eps s fo forr st stai airrs
Icons are often abstract or stylized shapes. For example, a rectangle with a 'folded corner' …………document or a word processing program. hollow circle or oval ……….. ……….. planetary system or network,
2 Shape SQUARE To symbolize honesty, stability, equality, comfort, rigidity, uniformity or familiarity familiarity.. To highlight, organize
CIRCLE free movement [use of lines ] grabbing attention providing emphasis basketball, baseball, or soccer
[O can be replace with
]
TRIANGLE up, down, left, right religious Trinity, a pyramid, a flag or pennant, an arrow, a beacon Growing
3
Mass/ Volume/ Size
Mass Each piece has a physical mass. The physical mass or size is the actual dimensions of the piece — height, width, thickness/weight (of paper), and depth (3D objects).
to accommodate information, content bi-fold……… bi-fold ……… rather than the usual single business card to accommodate normal size restraints or expectations Standards we have to follow….. Postal stamp, envelop .etc to create contrast The contrast between the size of the page and the size of the content (image) draws attention to the image and can create a specific mood (depending on other elements) such as conservative, elegant, lonely, or open. open .
