DEALER PERCEPTION ABOUT KANSAI NEROLAC PAINTS LIMITED
Project Report Submitted To
SCHOOL OF MANAGEMENT SCIENCES For The Award OF Post Graduate Diploma In Management Submitted By
Abhishek Kumar Sankrit (Roll No. : PG/08/4)
SCHOOL OF MANAGEMENT SCIENCES LUCKNOW
Abstract
In this competitive market where customer and dealer is the king, it is very important to analyze the customer as well as dealer perception about the product. Companies, by condu conduct ctin ing g vari various ous mark market et rese resear arch ches es,, try try to impr improv ovee thei theirr produ product ctss and and prov provid idee customers better and more services.
As without putting customers on the top no company can get success. For achieving success every company should target customers because the market is totally market oriented.
The report is prepared for the partial fulfillment of PGDM programme and as a part of curriculum.
The report is an attempt to find out the “Dealer Perception” with special reference to “Kansai Nerolac Paints Ltd.”
This training is being conducted by survey on the people of Bhagalpur.
The survey survey was conduct conducted ed throug through h questi questionna onnaire iress by person personall ally y interv interview iewing ing each each respondent on a number of queries structured in the questionnaire.
The data thus collected through survey was organized in a database, which could be referred for future endorsements. The data thus collected was then subjected to analysis by a mixture of common and advanced statistical technique. The above mentioned survey was conducted on 250 respondents. The respondents were selected from different parts of Bhagalpur city.
The respondents were taken from various sectors viz.: Small class, Medium Class, High Class Dealer, Distributor, Contractor as well as various customers etc.
It was found in the survey that still many people are not known of the modern Nerolac Paints Product, Schemes and Benefit.
It is found that still Goodlass Nerolac Paints Ltd is the strongest competitor for the private Paints companies like: Asian Paints, Berger Paints, ICI Paints and Shalimar Paints, etc.
ACKNOWLEDGEMENT A project of this nature nature calls for intellectual intellectual nourishment, professional help and encouragement from many quarters. Summer training constitute the back bone of any management education programme. A management graduate has to quite frequently do the project work during his or her h er career plans.
This idea of training has been conceived as part of summer training project of the 3 rd semester of PGDM programme at the “SCHOOL OF MANAGEMENT SCIENCES” , Lucknow on the topic of “Dealer Perception about Kansai Nerolac Paints
Ltd ”
Abhishek Kumar Sankrit
(School of Management Sciences,Lucknow
CONTENT S.NO.
CONTENT
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Chapter 1
PAGE NO. 1-82
origin and evolution of narolac paints Paint Industry at Glance Management Structure and Key People in Kansai Nerolac Paints Ltd Vision and Values Kansai Nerolac Piants and their Product Feature Research objective 2
Chapter 2
83-88
Research methodology 3
Chapter 3
89-98
Data analysis and interpretation
4
Chapter 4 Chapter 4
99-100
Findings 5
Chapter 5
101
Suggestion 6
Chapter 6
102
Conclusion 7
Chapter 7
103
Limitation 8
Bibliography
104
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Questionnaire
105-107
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Chapter 1 ORIGIN AND EVOLUTION OF NEROLAC PAINTS We embarked our journey in 1920 as Gahagan Paints and Varnish Co. Ltd. at Lower Parel in Bombay. In 1930, thre threee Brit Britis ish h comp compan anie iess merg merged ed to form formul ulat atee Lead Lead Indust Industri ries es Group Group Ltd. Ltd. In 1933, 1933, Lead Lead Indust Industri ries es Group Group Ltd. acquired entire share capital of Gahagan Paints in 1933 and thus, Goodlass Wall (India) Ltd. was born. Subsequently, by 1946, Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957, 19 57, Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd . Also, it went public in the same year and
established itself as Goodlass Nerolac Paints Ltd . In 1976, Goodlass Nerolac Paints Ltd . became a part of the Tata Forbes Group on acquisition of a part of the foreign shareholdings by Forbes Gokak.
In 1983, Goodlass Nerolac Paints Ltd . strengthened itself by entering in technical collaboration agreements with Kansai Paints Co. Ltd., Japan and Nihon Tokushu Toryo Co. Ltd., Japan.
In 1986, Goodlass Nerolac Paints Ltd . turned into a joint venture of the Tata Forbes and the Kansai Paints with the latter acquiring 36% o f its share capital.
In 1999, Kansai Paints Company Ltd., Japan took over the entire stake of Tata Forbes group and thus GNP became a wholly owned subsidiary of Kansai Paints Company Ltd.
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During the journey of continuous performance excellence, we have entered in to many technical collaborations with other industry leaders such as E.I. Du-Pont de Nemours & Company Inc., USA and Oshima Kogya Company Ltd., Japan for our different products.
Our incessant journey of successes will go on backed by our present human asset of over 1900 professionals and a sales turnover of Rs. 925 croresWe are esteemed to be be a subsidiary of Kansai Paint Company Limited, which is the largest paint manufacturing company in Japan and among the top ten coating companies of the world. We are the second largest coating company in India with a market share of around 20%. We are the market leader in industrial / automotive segment supplying over 90% of the OEM requirements. We are the leader in powder coatings. Goodlass Nerolac Paints Ltd.(GNPL), the Indian subsidiary of Japan based Kansai Paint Co.Ltd, is the second largest paint company co mpany in India with presence in decorative d ecorative paints as well as industrial paints & marine paints, enamels, varnishes, coatings, resins etc.It is the second largest coating company in India.The company markets its products under the brand names Nerolac, Glossolite, Goody, Allscapes, Excel, in decoratives.The Company was established in 1920 as Gahagan Gahag an Paints and Varnish Co.Ltd.at Lower Parel in Bombay. In 1930, three British companies merged to formulate Lead Industries Group Ltd. In 1933, Lead Industries Group Ltd.acquired entire share capital of Gahagan Paints in 1933 and thus, Goodlass Wall (India) Ltd. was born. Subsequently, by 1946, Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in
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the same year and established itself as Goodlass Nerolac Paints Ltd. It came into the fold of Tata Forbes Group in 1976, as its foreign holdings were acquired by Forbes Gokak. It turned into Joint Venture company in 1986 as the foreign colloborator Japan based Kansai Paints picking 36% of equity capital of the company.With the acquisition of entire stake of Forbes Gokak and its associates by Kansai Paints it became the subsidiary of the latter in 1999.The stake of Kansai K ansai Paints in the company now stood at 64.52% of the total equity of the company.The company has five manufacturing facilities at kanpur, Ratnagiri, Ahmedabad, Perungudi, Rewari spread across India. The Company serves its customers through 66 Sales locations and five strategically located factories. Technica l Assistance Agreements of the company with renowned players in paint industry at international level puts the company in a strong position to offer products which meets stringent international specifications.It started in 1993 when the company tied-up with Kansai Paints of Japan (for manufacture of Sophisticated architectural Coatings) and Nihon Tokushu Torya Co.Ltd also of Japan(for body seal and under seal coatings).And c oatings).And the latest being the technical assistance agreement ag reement with Dupont Performance Coatings GmbH & Co.KG, Germany for know-how of manufacture of Anodic Electro-deposition Coatings System during the year 2000-01.The company's other Technical Assistance agreements include E.I.Dupont De Nemours & Co.Inc.of USA for automotive coatings; Oshima Kogyo Company Ltd., of Japan for heat resistant paints; Valspar Corporation of US for powder coatings; Drew Chemicals Corporation of US for water and fuel treatment chemicals and Ameron Inc.USA for high performance coatings.The company has strong presence in automotive paints as it controls con trols 45% of the organised Industrial paint segment.Its major clients include OEMs like Maruti Udyog, Bajaj Auto, TELCO and Mahindra & Mahindra.
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It was a pioneer in introducing electro-deposition (ED) technology for Maruti, capturing a sizeable share of the automotive paint market.The company has two wholly owned subsidiaries namely Saurashtra Paints and and GNP (Madras).The above subsidiary companies were amalgamated with the company from April,2002 with consent approval from both the states High courts. It has the software package, computerised colour dispensing machine from Fluid Management Holland, Gyroshaker of 10-Litre capacity touch screen monitor, 136 column palette-share display unit and a Kirloskar Champion UPS 1 KVA.The system has an ability to supply over 1305 shades accurately, consistently and instantly in several products covering a variety of a pplication viz doors, windows, walls, exteriors, gates, grills etc.
During 2001-02, the company has entered into a technical agreement with EFTEC Shroff (India) Ltd. for the manufacture and supply of Automotive Paint Shop Sealers and Underbody Compounds.
The Company is in the process of setting up u p a new manufacturing unit at Bawal, Haryana at an estimated cost of Rs.100 crores with an annual capacity of 20000 MT p.a. The above project is being financed through internal accruals.During 2004-05 the company has setup a new greenfield plant, with a capacity of 20400 MT, at Bawal, district Rewari of Haryana and this was commissioned on 1 9th March 2005. During 2003-04, the capacity at the Jainpur was increased by 24% for water based paints, by setting a new facility. Consequent to the approval of the High Court of Madras and Bombay the amalagmation of Chemguard Coatings Ltd with the company wascompleted on 1st September 2005 .
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During 2005-2006, the company made an investment in a Malaysian Company, a joint venture company between the company and Kansai Paint Co Ltd., Japan (Kansai), Where the company will hold 55% stake and 45% Stake by Kansai. Further the Malaysian company has entered into an agreement to acquire the paint business of Sime Coatings Sdn.Bhd., Malaysian and this is subject to ap proval. During the same period the companies Production capacity of Paints Varnishes and enamels h as increased from 138400 MT to 153900 MT. The capacity of Synthetic Resins stood at 36250 MT and Capacity of Pretreatment Chemicals stood at 2400 MT.
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Paint Industry at Glance
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Most major companies posted higher revenues and earnings during 2004-2005 and continued to post good growth rates in the first quarter of this fiscal. But this is true largely of the strong which are getting stronger. The weak are getting weaker. In 1993-94, the top 10 companies accounted for around 85 per cent of the total sales (in value terms) by the organised sector. Of this, the top four companies -- Asian Paints, Goodlass Nerolac, Berger Paints (including Rajdoot Paints which was merged last year) and ICI India -- accounted for around 66.50 per cent. But in 1998-99, the top 10 companies accounted for around 90.50 per cent, and the top four for a 76 per cent share. Surely, the industry is consolidating, in a different way though because there have been few mergers or acquisitions.
Just as the paints market is shrinking, so too are the choices for the investors. They had just four firms to pick from and to shuffle around in their portfolio. And even this has shrunk to just Asian Paints, Goodlass Nerolac and Berger Paints. As the market matures further and dominance increases, players would have to become more selective.
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With very little improvement in rural penetration by most companies, much of the growth (14 per cent per annum over the last five years) has come from the urban market expansion. Greater competition, increased cost pressures and frequent disturbances in the demand-supply dynamics have resulted in the weaker companies losing market share to the stronger players. This only goes to show that from the point of view of investments, the brightening prospects of the paints industry means most for the top four companies than for the others. The relative ranking of the four companies would, however, depend on their current market position and the growth strategies they have chalked out. In particular, their future profitability would depend critically upon the balance between decorative and industrial paints, risk management strategies, measures towards cost reduction, product range, access to technology, quality of service, globalisation, and strategies for acquisitions. All the top four paint companies, with the exception of ICI India, posted good growth rates in revenues for the year 1999-2000. The average paints revenue growth rate of Asian Paints, Goodlass Nerolac and Berger Paints was around 18 per cent. However, in terms of post-tax earnings, Asian Paints posted the highest growth rate of 26.60 per cent followed by Goodlass Nerolac (17.45 per cen t) and Berger (5.25 per cent). The profits of Asian Paints got a boost from the higher revenues (due to increased capacity) from the sale of phthalic anhydride, the realisation of which improved by around 24 per cent in 1999-2000. While ICI's turnover went up marginally by 4.20 per cent, the company posted a loss of Rs. 93.54 crores after adjusting for non-recurring transactions. Both Asian Paints and Goodlass Nerolac improved u pon their operating profit margins. On the other hand, the margins of Berger Paints and ICI India declined. Overall, while Asian Paints comes out on top, Goodlass Nerolac improved significantly on its previous year's performance. The first quarter performance of these companies (including ICI
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India) was also good. While the revenue revenu e growth was 10-11 per cent, cen t, post-tax earnings grew, on an average, at 22 per cent. Though there are some initial signs of a slowdown, industry sources expect companies to improve on the first quarter performance. The decline in the production of the automobile sector (which accounts for around 35 per cent of the total offtake of industrial paints) could impact the revenues of Goodlass Nerolac, the leader in this segment. However, the sluggishness in general engineering (which accounts for the balance 65 per cent of the industrial paints offtake) could hav e an adverse impact on the offtake of all the companies. Since the market for general industrial paints is spread over a large number o f segments, there is also the possibility of an evening out. However, given the fact that the general engineering paints segment is still in a nascent stage, the growth rates are not n ot expected to be more than 7-8 per cent. In this situation, the offtake of decorative paints could be the deciding factor for the medium-term prospects of the leading companies. The decorative paints segment has witnessed steadier growth rates compared to industrial paints. The recent decision by Goodlass Nerolac to refocus on decoratives is a pointer to this fact. Asian Paints has a stranglehold of the decorative paints segment with a market share of 40 per cent. The company also has the largest reach in terms of the dealer network of 14,500 outlets, almost a-third more than that of Goodlass Nerolac, the second biggest company in the industry. While Berger Paints has a dealer network of around 5,500 outlets, ICI India has 4,500. Efforts to reach out to the customer directly d irectly by installing colour vending machines has begun yielding results. Proof is Asian Paints witnessing much higher growth rates wherever these machines have been installed. On this count too Asian Paints is the leader, with 848 installations compared to Goodlass Nerolac's 550. Both Berger Paints and ICI India have fewer installations.
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While the installation of the colour vending machines has enhanced significantly the availability of shades, both Asian Paints and Goodlass Nerolac h ave been targetting actively the lower end of the product profile, looking for higher volumes. The fact that the companies are finding it increasingly difficult to pass on price increases on to the consumers is a pointer to the fact that decorative paints segment is becoming more of a commodity business. And in a commodity business, volumes matter more than value. Both the companies have offered low-value exterior paints as an better alternative to cement paints. While these initiatives could help generate volumes, v olumes, companies could face cost pressures with the firming up of raw material prices. Since raw materials (solvents, resins, pigments, and additives) account for around 50 per cent of the total cost of production, this could have a significant impact on margins and, consequently, on the bottomline. The depreciation of the rupee could aggravate matters. In this situation, companies with better cost-management systems could come o ut winners. All the top four companies have h ave initiated IT-related measures as part of their cost-reduction strategies. Asian Paints spent Rs. 12 crores (??) on IT initiatives in 19992000 and plans further investments of Rs. 28 crores this fiscal. It has put in place a supply-chain management system. It also plans to upgrade its communications infrastructure through VSATs, leased and ISDN lines across the country. The co mpany's ERP solution from SAP is scheduled to be implemented in 2001. Goodlass Nerolac has allocated Rs. 40 crores for implementing an ERP programme and to integrate its 60-odd depots around the country. Given Asian Paints' track record in cost reduction and its early-mover advantage, there is a greater chance of the company improving its operating profit margins compared to other companies. Though the proportion of raw materials for one rupee of sales has been coming down over the last five years, Asian Paints has managed to achieve the highest
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reduction, followed by ICI India and Goodlass Nerolac. For Asian Paints, this has come down from 52 per cent in 1994-95 to 45 per cent in 1998-99. Asian Paints also has the advantage of having its own phthalic anhydride plant p lant whose capacity is to be raised from 22,000 tonnes to 24,000 tonnes this fiscal. As the company sells nearly 65-70 per cent of the total production in the open market, the current firm trends in PAN prices could boost the operating profit margins. The company also has captive pentaerythritol and resins plants. Though Goodlass Nerolac also expects lot of savings from its IT initiatives to compensate for the increase in raw material costs, it could be some time before the company actually derives the benefits. For a business which is increasingly becoming commoditised, it appears that the adspend would be one of the important differentiating factors which would enhance `brand recall'. And in the paints industry `brand recall' is more important than individual product recall. Here again, Asian Paints again has done the homework to enhance its `brand recall'. Its ad-spend has gone up from 11.25 per cent per unit of sales in 1994-95 to 14.85 per cent in 1998-99. This is followed by ICI India and Goodlass Nerolac. Thus, overall, Asian Paints would come on o n top in the decorative business. There is, however, close competition between Goodlass Nerolac and Berger Paints. Berger Paints has increased its market share after its merger with Rajdoot Paints last year. Tho ugh it has a better reach through its manufacturing facilities in the four regions (Goodlass Nerolac's four plants are spread around in Maharashtra and UP), it capacities are far lower compared to that for Goodlass Good lass Nerolac. But with the recent refocus in decoratives to take advantage on its brand value, Goodlass Nerolac's hold on the decoratives market to take a leap in the future. The company's ad-spend is slated to double this fiscal. With the recent increase in capacity from 57,500 tonnes to 1.01 lakh tonnes (with the commissioning of the Lote factory), Goodlass Nerolac would have no capacity constraints. This was one of the important factors which h ad earlier forced the company to concentrate less on decoratives. The company has also introduced quite a few new
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products at both the ends of the value spectrum. With the support of Kansai Paints, which now holds 64.52 per cent stake, Goodlass Nerolac plans to introduce new niche premium products. With its increased concentration on water-based emulsions and distempers, where the demand growth rates have been high, the company hopes to have a strong second place in the decorative paints market and at the same time increase the gap between itself and Berger Paints. Though industrial paints growth rate could get affected by the slowdown in the automobile industry, it still would contribute significantly to the margins of all the companies. In this segment, Goodlass Nerolac has the leadership position with a 45 per cent share of the market. Apart A part from Kansai Paints, the company also has tie-ups with DuPont, Nihon Parkerising (for pre-treatment chemicals), Nihon Tokushu Toryo (for sealants and underbody coatings), Valspar Corporation (for powder coatings), Ameron Coatings (for high-performance coatings) and Drew Chemicals (for water treatments chemicals). While Goodlass Nerolac, Berger Paints and ICI India have industrial paints as one of their divisions, Asian Paints has hived off its automotive coatings business into a jointventure (JV) with PPG, US, the fourth largest company in the world. The JV has helped Asian Paints in many ways. While the main business would bene fit from the revenue flows (through dividends) from the JV, it would at the same time help the company to shield the main business from the adverse effects of a fluctuating demand for automotive paints. Since a separate JV offers PPG the necessary protection for its technology, it would be more comfortable in introducing latest products. Moreover, PPG's global acquisition of ICI's refinish and industrial coatings business would add further strength to the Asian Paints' JV with the company in India. It could at the same time have an adverse impact on ICI India's growth prospects in industrial paints. After the sale of its refinishes to PPG, ICI Plc has been a big loser, as it plunged from the top spot to number five position at the global level.
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Berger Paints has presence in all the segments of industrial paints through its tie-ups with Herberts of Germany (which was taken over by DuPont last year) and Nippon Paints of Japan. But it is strongly placed in powder pow der coatings where it has a tie-up with Teodur NV of Holland. Thus, while Goodlass Nerolac has a leadership position in industrial paints, Asian Paints would come next in the relative ranking before Berger Paints. ICI India could suffer from the lack of access to the latest technology in industrial paints and so has to scout for technology partners. While all the companies have trying to reduce costs, they have also been be en actively looking at the acquisitions and globalisation for improving growth. Asian Paints has the maximum global reach through its 10 international subsidiaries. During the previous fiscal, the company established subsidiaries in Oman and Mauritius, acquired controlling stake in the second largest paints p aints company in Sri Lanka. After its recent acquisition of Jenson & Nicholson (Nepal), Berger Paints is looking at acquisitions in Sri Lanka. Again, both ICI India and Asian Paints are seriously looking at Shalimar Paints. Overall, from the point of view of investments and future prospects, Asian Paints appears to a very safe bet followed by Goodlass G oodlass Nerolac. However, the Asian Paints stock currently ruling at Rs. 258 (post 3:5 bonus) and discounted at nearly 22 times appears fully priced. Investors can get into the stock at declines. On the other hand, han d, there is lot of upside potential left in the Goodlass Nerolac stock which rules at Rs. 135 and discounted at just 9.90 times its recent annualised quarterly q uarterly earnings. The Berger Paints stock has been quite steady at Rs. 94 discounted at around 9.90 times its quarterly earnings. However, the potential for a significant upside appears limited.
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In the word of Mr. HarishChandra M. Bharuka, M.D. (Nerolac Paints):DESPITE a strong brand name, Goodlass Nerolac h as grossly underutilised its potential in decorative paints. Constraints on capacity had earlier forced the company to focus more on industrial paints. The company is now trying to rectify this through its renewed focus on decoratives. This would also help the company even-out the impact of cycles in industrial paints. The company is also on a cost-saving drive. Mr. T. R. Venkatesh, Managing Director, Goodlass Nerolac Paints, spoke to Business Line on the various aspects of the company, as also about the industry. Excerpts from the interview: On the 2004-2005 performance: In paints, we had a decent top-line growth of around 19 per cent in value terms. Though other companies also did well, we were marginally better. In other words, our performance was marginally better than the industry average. The profit growth was also good the previous fiscal. The profits in 1998-99 dipped mainly because our Lote Parshuram factory was commissioned during the year. While we were not able to utilise the full capacity of that factory, depreciation and interest cost had to be accounted for. Whereas during 2004-2005 we were able to utilise the full capacity and so the top-line growth was good. In terms of the various segments, we did well in both industrial as well as decorative paints. The growth rate in powder coatings (through an associate company Polycot Coatings) was good, but in high-performance coatings only middling last year as this depends on the implementation of new capital projects. Since few capital projects got implemented last year, the offtake of high-performance coatings was only moderate.
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On the recent first quarter performance: During the recent first quarter, the top-line growth was around 11 per cent, which wh ich again is marginally better than the industry average. The po st-tax earnings too improved by around 22 per cent. More or less the same trend was maintained in July too. The growth rates in the passenger car segment was not good in the first four months of this fiscal. And we have been affected by this. But we have been able to make it up significantly on decoratives and other segments within automotive paints. For example, we have been concentrating on the two-wheelers, tractors, LCVs, utility vehicles and scooters, where we have improved our share. In automotive refinishes, which is another major focus segment, we have been able to see growth rates of around 35-40 per cent. These has helped us offset the impact of the slowdown in the passenger car segment. On the chances of sustaining such a performance: We are, in fact, planning to improve upon our first quarter performance. The Index of Industrial Production posted a lower growth rate during the first quarter of this fiscal. But we expect the situation to improve. Generally a lot of stock adjustment takes place in the OEM sector during the first quarter of every year. Though we are not sure about the kind of growth we would be witnessing during the main season between October and December, we definitely expect it to be b e better than the first quarter. On long-term growth rates: If we consider the actual growth g rowth rate of industrial paints over a period, there is no t much different from the growth rates posted by the deco ratives segment. This is mainly because the demand growth rates for industrial paints has seen sharp fluctuations compared to the decorative paints. In other words, industrial paints growth rates have been more chequered. This is mainly due to the fluctuations in the growth rates posted by the passenger car segment.
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This could probably change in future. As of now, while decoratives accounts for around 70 per cent of the total paints demand, industrial accounts for the balance. This trend has been changing and is bound to change more, with industrial paints gaining an upper hand over a period of time. Thus, from the long-term point of view, the d emand growth rate for industrial paints is expected to be more than that for decorative paints. But in the medium term (two-three years), we do not expect any big difference between the growth rates for decorative and industrial paints. Our future growth strategy is, thus, based on fairly high growths coming from the decorative segment also. Just because we are leaders in industrial paints, we cannot expect that the high growth rates in this segment will take us where we want to go. Our long-term target is to achieve a turnover of Rs 7000 crores by 2007. This translates into a CAGR of 18-19 per cent, which we are confident of achieving. On the impact of the recent hikes in raw material costs: It is clear that we cannot easily ea sily pass on the price increases on to our customers. So, we have to find resources to absorb ab sorb the increase in raw material costs. The resources wou ld have to come from the savings derived from streamlining of internal operations. And there is lot of scope for such savings. Over the last five-six years we were concerned more about the overall growth rates in revenues. In other words, our intention was w as to manufacture to somehow meet customer needs and increase sales. Thus, till at least our Lote factory was commissioned, it was a case of supply chasing demand. This obsession with growth resulted in accumulation lot of inefficiencies also. So, there is considerable scope for cost reduction. Towards this, we have been investing on two things in the recent past to reduce costs. One, we have been upgrading our equipment to improve efficiency in manufacturing. Two, we have been taking advantage of the developments in IT to improve overall efficiencies. We have already spend Rs. 18 crores for an ERP system to be implemented
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in November. We have also looked at supply-chain programmes to improve the extent of services offered to our dealers and for optimising inventory. We are also looking at data-warehousing, where we are able to make effective use of the data gathered over the years for improving the quality of decision making. Thus, we are planning to use a combination of both manufacturing and IT-related measures to derive cost savings. This should help us overcome the kind of inflationary pressures we are facing on the raw materials front. On the recent change in strategy to focus on decoratives: Though we are leaders in industrial paints, we feel that we have grossly underutilised our potential in decoratives. Our overall market share in decoratives might be just 13-14 per cent. But this is not same across geographica l regions or products. This means that we have been able to capture higher market shares in certain regions and in certain product segments. Whereas our good brand name is all pervasive. This again means that we are not utilising the full potential of our brand na me. There are a number nu mber of reasons for our underperformance in decoratives. For one, our capacities were not enough to cater to the growing demand. In other words, till at least the Lote factory was commissioned, our supply was lagging behind demand. In such a situation, supply of industrial paints was our priority as we had to satisfy our long-term contracts. Consequently, our supply was not adequate to cater to the decorative segment. Two, our product range in decoratives was also not adequate. We were concentrating on enamels and not on emulsions and other segments which were witnessing faster growth. So, our present strategy is to rectify such defects. Towards this end, we have already increased our capacity. Apart from the efforts to increase our product range, we are also installing colour dispensing machines across the country. Our ad-spend is also slated to double this year. So, a number of steps have been taken to give a boost to our decorative
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business. Our renewed concentration in decoratives is also aimed at evening-out the adverse impact of the cyclical nature of demand growth in industrial paints. On some specific strategies to improve decorative business: First is product focus. We are already strong in enamels. So, we are now concentrating on strengthening our presence in water-based emulsions and distempers. In other words, our focus is on interior paints. At the same time there is no specific focus in terms of value. High-value products are as important as low-value p roducts. As the market expands from the urban to the rural areas, value products would drive volume growth. At the same time, we are also segmenting the top end of the customer profile in terms of distinctive tastes and requirements. This would be possible through support from Kansai Paints. Second is in terms of distribution focus, where we are in the process of strengthening the dealer network. On e-commerce possibilities: Right now it is only B2B in terms of improving the dealer connectivity for better service and supply-chain management. B2C is still a gleam in the eye. But any an y B2C initiative cannot totally ignore the dealer network. We are still exploring on a B2C model which would include dealer participation. On the extent of consolidation in the industry: Consolidation need not come only through mergers and acquisitions. There is indeed consolidation in the sense that the strong is getting stronger and the weak weaker.
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Management Structure Structure and Key People in Kansai Nerolac Paints Ltd "The people who make the company are its real assets." At Goodlass Nerolac , we stand by this. The success of Goodlass Nerolac has hinged on this philosophy since 1920, and being the second largest paint company in India is the rightful tribute to its people's commitment and dedication.
With employee strength of around 2000 spread over the country and an efficient management, the company provides the conducive work atmosphere to develop and grow. Our team of Ph.D's, engineers and technicians visit collaborator's plants abroad to update themselves with the latest techniques.
BOARD OF DIRECTORS Name of the Person DR. JAMSHED JIJI IRANI MR. MR. DEV DEVEN ENDR DRA A MOT MOTIL ILAL AL KOTH KOTHAR ARII MR. HIROSHI ISHINO MR. YUZO KAWAMORI MR. KISHAN CHAND MEHRA MR. HARISHCHANDRA MEGHRAJ
Designation
CHAIRMAN VICE VICE-C -CHA HAIR IRMA MAN N DIRECTOR DIRECTOR DIRECTOR MANAGING DIRECTOR
BHARUKA MR. SUSIM MUKUL DATTA MR. YASO TAJIRI
DIRECTOR DIRECTOR
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MANAGEMENT COMMIITEE MEMBERS
Name of the Person Mr. H.M. Bharuka Mr. Praveen Chaudhari Mr. Shrikant Dikhale Mr. Anuj Jain Mr. Ashok Saini Mr. Murali Sundaram Mr. V.M. Natu Mr. Mori Mr. Takano Mr. P.D. Pai Mr. Jason Gonsalves
Designation Managing Director Director - Supply Chain Vice President – HR Vice President - Marketing (Decorative) Vice President - Special Projects Vice President - Industrial Marketing Vice President – Technical Consultant-Technical Consultant-Manufacturing Vice President – Finance Vice President - Corporate Planning & IT
21 Strong Vision And Values Nerolac is a company with very clear and well-defined vision and very strong values.
Clarity of vision and strong foundation of cultural values have always kept this company in good stead. Its ethical conduct cond uct has always guarded it against any possible po ssible traps and pit
falls.
We have made sure that the distribution hurdles and the climatic vagrancies do not affect the quality of our services. This same commitment will ensure that Goodlass Nerolac will march towards its centennial year, fully dedicated and invigorated, in step with the exciting wave of industrialization and modernization pervading through the new India.
22
Organizational Strength
Innovation in Research and Develpoment
"Compete through Innovation"
The keystone of Goodlass Nerolac's success has been its investment in technology and the importance given to Research and Development. The company has, over the years, set up excellent facilities for developmental research, improving its manufacturing processes and continuously innovating on its products. Goodlass Nerolac's R&D laboratory has the distinction
of being one
of the first to
be officially recognized by the Department of Science and Technology (DTI), Government of India. At Nerolac , quality control starts from the first stage of raw materials, through intermediates, right up to the finished products. Wide Experience
The rich cumulative experience of the organization gathered over 80 years of experience provides a strong backbone to all kinds of decisions taken in this company. 80 years of learning in trade and market has given enough expertise to innovate and develop products and services according to the changing needs and desires of customers. Nerolac paint technology cuts across all barriers; without discriminating between uses or users. The past decades have seen a meteoric rise in the fortunes of Goodlass Nerolac . Today, we are the second largest paint company and a recognized leader in our chosen fields. The company was adjudged the fastest growing paint company in the organized sector, not once but thrice-in consecutive years. 23 People:Nerolac is a company, which considers its people as one of its strengths. Nerolac has
always valued its employees. Recruitment thus becomes very important activity at Nerolac . Employees that add value to the organization are suitably awarded & rewarded
to keep the fire live & going.
Strategic Alliances:-
The coatings industry globally, like several other industries, is in the p rocess of consolidation. The process of consolidation is intended to help companies meet increasingly challenging customer requirements by constantly updating technology, striving for greater efficiency in operations and ensuring worldwide servicing capabilities.
World over, units are moving with associates/affiliates/parent bodies with core competence as their prime objective. The acquisition by Kansai of the shareholding of Forbes Gokak Ltd. and their associates in your Company is in furtherance thereof. Our technical collaborators and associates are strategically placed to make most of the market opportunities and create more value to the company. Strong Distribution Network:-
Nerolac’s strength of wide spread distribution network is its right arm in generating sales revenue from all parts of India. Nerolac has a wide distribution network of over 11,000 dealers
We have eight Sales Divisions and each e ach division has depots to take care of local needs. In all we have 66 depots All this ensures complete reach in India including rural and up country markets. 24 Manufacturing Strength:-
Manufacturing is a very important function for the paint industry. Nerolac has made sure that its manufacturing facilities are world class. Nerolac has five manufacturing units located at Perungudi (T.N.), Vatva (Gujarat), Jainpur (U.P.), Lote Parshuram (Maha.) & Bawal (Haryana). The total installed capacity of all the units put together is138400TPA.
Its latest unit is at Bawal, which was commissioned in March 2005, with a capacity of 20400TPA with an investment of aroundRs100 crore- all through internal accruals. Marketing:-
‘Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.’ – Philip Kotler At Nerolac, the marketing function has been one of the pillars behind building a successful organization. We believe our key strength lies in understanding the consumer and communicating with him in a language they understand and relate to best. Nerolac commercials have been well -loved over the years and its jingle - 'Jab ghar ki raunaq badhaani ho...' is now a familiar tune in every Indian household.
Over the years, Nerolac has undertaken unde rtaken several initiatives, which have met with unprecedented success and really made people really sit up and take notice of the brand. Beginning with the introduction of the new Brush stroke logo, which stands for the ‘process of painting’ . It depicts motion, dynamism and progress through change. The
signal red color, which is the color of Nerolac, is symbolic of eternal joy and hope . It has now become an integral part of our brand identity and now appears as a sign-off on any kind of communication.
25
Another one of the marketing initiative was the unveiling of the new corporate campaign with Mr. Amitabh Bachchan as our brand ambassador. In this campaign, Amitabh Bachchan embodied Nerolac and showed how it touches the lives and dreams of people...no matter who
they are and where they come from. from. The essence of this thought thought was captured in the newbaseline ‘Yeh Rang hain jo har kisi ko chhoota hain’. Apart from the corporate campaign, we also released a new commercial for Nerolac Suraksha with Mr.Bachchan. Focusing on the fast growing exterior category, this commercial playfully demonstrates Suraksha's proposition of protection. Another one of the initiatives launched, during the festival season of Diwali was “Har Din Diwali “ a promotional campaign aimed at the customer. The unique feature of this
campaign was the opportunity to win daily prizes through out the entire duration of 5 5 days of the campaign. In addition a ddition to the daily prizes there was also a grand bumper prize to be won. For sure this was one campaign that was a runaway success. Complimenting our core business of paints last year also saw the launch of “Nerolac Assured Paint Service” . Designed to bring the Nerolac experience right to the consumers' doorstep, it met with an excellent response. Currently available in Mumbai, consumers can now relax while the Nerolac team takes over the entire paint job right from sourcing to execution. In our effort to to becoming consumer friendly, this year we we also undertook the the exercise of redesigning our shade cards. The new look shade cards are not only eye catching and consistent in appearance but also try to make the process of shade selection for the consumer lot more interesting and convenient. 26
On the award front, we made a great start to the year by winning two Emvies, or media awards for innovative executions. So, it has been another successful year for Nerolac. We have taken some long-term and some short-term initiatives that will bear fruit as time passes. That’s why we believe that tomorrow, the sky will be the limit.
27
Goody the Mascot Goody, our celebrated mascot, the inspiration behind us, who goads us on to do better and better. But how did Goody come to be? The story behind the evolution of Goody, here for all to see. 1960
In the early 1960's the competition co mpetition in the paint industry was growing. The urban markets had saturated and paint companies saw potential in the upcountry markets. Goodlass was a popular paint company, but there was one problem.
The five syllable name of Goodlass Nerolac would not roll easily on the tongue of the upcountry dweller. 'Interpub', the advertising agency used by us then, suggested to Mr. Denis Ridley our then Sales manager that a symbol should be associated with the company's name.
1970
Full 18 months were spent on discussing d iscussing as to what the symbol should be like and if we needed it in the first place. After much brain storming and chewed pencils (don't forget the heaped up crushed paper in the bins) in the year 1970, GOODY the smiling tiger was born. His distinctive and colored personalities were just what a paint company needed. Coincidently it was the time when the tiger replaced the lion as the national n ational animal. Project tiger started by the world wide fund had also increased the public interest in this animal.
28
The name of GOODY was a celebrated one, since the name GUDDY (very similar to n ame for girls in North India. Moreover, we GOODY in pronunciation, is a common name did'nt have to explain what GOODY meant in English.
However, our GOODY was not taken very enthusiastically by our sales force. They had their own reasons.
The palm tree a symbol that had been in use till then and was much loved by the sales force. Therefore a compromise was done. The palm tree was incorporated on GOODY's T-shirt.
1972
In 1972 Goody's gaurdianship was taken by Ulka advertising and they decided to alter Goody's appearance. The Goody you see today is the work of Subhash Tendle, a young artist at Ulka who made Goody the striving and lively character that he is. Tendle n ot only made Goody more colourful but also more mobile. Goody then began to sit on cans of paint, and with the brush in his hand painted the world colourful. Goody now had a contented smile similar to the smile that
our customers have after
using our paints. Goody during his growing years kept
changing. His weight
fluctuated, sometimes his ears
disappeared behind well fed
cheeks, his chin flattened and sharpened alternatively. But looking back , perhaps these are the signs of healthy growth in any tiger cub. Goody has matured now. While posing po sing formally he always has a paint brush in his pa w. He keeps changing his position to keep cramped muscles away but his basic features are the same.Goody is a well loved member of our company. This fun loving tiger patrols
throughout the nation and overseas as well. His audience is large and is adored by all, after all this species of tiger is well preserved. 29
The HR Angle Vision and Values:-
In today’s dynamic business environment, no organization can afford to survive without a well-articulated and carefully thought vision stating the overall strategic direction and long-term future of its business.
We have been at the forefront of paint manufacturing over eight decades pioneering a wide spectrum of quality products that change the face of economy and lifestyles of people at large. It is our vision to leverage global technology, for serving our customers with superior coating systems built on innovative and superior products and world class solutions, to strengthen our leadership in Industrial coatings and propel for leadership in Architectural coatings, all to the delight of our stakeholders.
We firmly believe that it is not only the vision of w here we wish to go which will form a cornerstone of all our further growth, but also our conviction to the fact that the values based proposition has to be ultimate foundation of our business. To this end we consciously have internalized and been practicing these values in all our business transactions though human beings:
Ethical Conduct Customer Orientation Accepting Diversity Promoting Innovation Objectivity
Team Orientation Empowerment
30 Cultural Ethos: Vision driven organization Employees feel pride in being part of the organization Recognition of human resources as extremely important and critical assets High level of human dignity Transparency and openness among employees at all hierarchical levels Performance-linked reward system Management and employee commitment to organization values is high Autonomy in work is high High commitment to quality products
31 The HR Angle:-
At GNP we recognize our human resources as extremely important and critical assets. We honor the dignity of each individual, irrespective of position and highly value the feelings and emotions of people.
Our Human Resource Policy is, to facilitate creation of synergy, mutuality and interdependence between individual and corporate development and growth through total employee involvement and building an enabling work culture in the organization.
Informality in interactions, transparency and openness in communications at all levels, and an enabling work environment supporting high autonomy of work, transparency and an objective subjectivity of Performance Management System, fair dealing, tremendous care and concern for people are a few of the softer aspects of permeable people management environment which represent the organizational climate and culture. Our faith is averred by the fact that people peop le feel pride in being part of o f the Nerolac family. We care for people; people care for our business. The Quality Policy:-
It is the philosophy of Goodlass Nerolac Paints Ltd ., and its associates to achieve complete customer satisfaction by providing products and services that consistently meet or exceed the customer needs and expectations, pursuant to agreed specifications, delivery schedules and competitive prices. It is the philosophy of the company to systematically operate operate its manufacturing manufacturing facilities by inculcating commitment to total quality management at all levels and on a
continuous basis with a view to achieving a chieving “First Time Right” results in manufacture, services and other operations.
32
It is the company’s aim to constantly reduce waste o f material and effort, increase efficiencies and ensure safety of plant and people and protection of the environment. Open Door Policy:-
Working together requires that we have a friendly atmosphere based on trust and respect amongst all of us.
At GNP we follow an Open Door policy. Any person is free and welcomed to share good idea, suggestion, doubt, problem about job or work place, or uncertainties about one’s future in the organization. An open and transparent communication is appreciated. Social Responsibility:-
The company continues to make its due contribution to community relief and development activities and has donated both in cash and kind for the beautification of some public places in Mumbai and elsewhere. The company continued its activities directly or indirectly through trusts/agencies in community Development and Social Welfare including contributions towards national defense, medical help, education, improvement of environment etc.
33
Kansai Nerolac Paints and Their Associates Companies:Companies:The Associates are: Nipa Chemicals Limited:-
This Company specializes in the manufacture of Pre-Treated Chemicals. Nipa Chemicals Ltd., is a joint venture of Nihon Parkerizing Co. Ltd., Tokyo, Japan, and Goodlass Nerolac . Goodlass Nerolac provides the technical and the marketing support for Nipa Chemicals. Polycoat Powder Limited:-
Goodlass Nerolac provides the marketing expertise and technical services for
Polycoat products.
34
Kansai Nerolac Paint and Share Holder In February 2000, Kansai Paint Co. Ltd., Japan, the Company's foreign collaborator and one of the Promoters of the Company, acquired 43,71,152 shares amounting to 28.56% of the paid-up Share Capital of the Company from Forbes Gokak Ltd. and their associates, the other Promoter of the Company, at a price of Rs.250 per share. With this acquisition, Kansai Paint Co. Ltd., Japan, now holds 64.52% of the paid-up Share Capital of the Company. The coatings industry globally, like several other industries, is in the p rocess of consolidation. The process of consolidation is intended to help companies meet increasingly challenging customer requirements by constantly updating technology, striving for greater efficiency in operations and ensuring worldwide servicing capabilities.
World over, units are moving with associates/affiliates/parent bodies with core competence as their prime objective. The acquisition by Kansai of the shareholding of Forbes Gokak Ltd. and their associates in your Company is in furtherance thereof.
35
Kansai Nerolac Paint Ltd and their IT Pillar GNP has always sought to harness the benefits of Information technology. It has envisioned using Information technology in all areas of business to build up unique competencies and efficiencies thus delivering maximum value to GNP’s stakeholders.
Starting in February 2000, It has transformed its functional based legacy systems into a process based organization wide systems culture by investing and implementing the SAP R/3 solution. It has also sought to leverage its vast repository of data and work towards building knowledge based organization. In line with this vision it has invested in a world class c lass data warehousing solution and in Knowledge sharing portal. The power of IT has been further leveraged to enhance the operational capabilities with the help of Supply Chain solutions from SAP. As part of these implementations GNP today has a state of the art data center & communication infrastructure based on VSAT’s / Leased lines/ ISDN/ VPN connecting all its sales offices and factories around the country allowing online transaction processing and response backed by a state of the art Storage (SAN) device. GNP plans to now open its organization to its suppliers and customers so as to reap the benefits of modern communication technology and E-commerce. A part of this process it is now pursuing means for establishing secure connectivity to the extended enterprises. GNP will continue to invest in applications that make it more open and transparent to all its stakeholders.
36
Kansai Nerolac Paint Ltd & their Technical Collaborators Committed to provide the best in Paints, Kansai Nerolac have entered into Technical Collaboration with four industry leaders known for their technical superiority. The four technical collaborators are:
E.I. Dupont De Nemours & Co.
Inc,U.S.A;
Kansai Paint Co. Ltd., Japan;
Oshima Kogyo Co. Ltd. Japan
Dupont Performance Coatings GmbH & Co.KG ; Germany
The Associates of Kansai Nerolac provide that vital edge to stay ahead of the competition. These associations were setup with the specialized expertise of the Industry leaders to make Kansai Nerolac a complete Paint Company catering to all the market segments.
37
Kansai Nerolac Piants and their Product Feature Nerocem with Ti+ (Cement)
Description: Nerocem with Titanium '+' is a white
cement based durable paint which is priced economically to give maximum value for money. It does not contain hydrated lime and is especially formulated for better brushability, easy mixing and application, longer pot life and extra covering capacity. Properties: A special additive in Nerocem makes it easier and quicker to mix as
compared to other cement paints. Due to its superior water repellency, it waterproofs the surface and prevents penetration of dampness, forming an integral part of the painted surface. It also gives a twin advantage of greater coverage and lesser labour cost because of its superior brushability. Recommended surface preparation: Any faults in the structure, particularly those that
may lead to moisture penetration must be rectified completely before the painting process is initiated. The surface to be painted must be sound, clean and suitably dry. All previously painted surfaces must be cleaned using a stiff brush to remove loose dust or dirt, lichen, algae or any other organic growth. All cracks, voids and minor damages should be repaired / patched prior to application of Nerocem. New plaster should be min. 8 weeks old, properly cured, dry and well set before application of Nerocem. Application areas: Recommended for Exterior and Interior application on surfaces such
as cement / sand rendering, brickworks, concrete blocks, rough cast, pebble dash, in site concrete, walls and fire boards.
38
Application methods: Mix two measures of water in four measures of Nerocem and
make a smooth paste. Then add another two measures of water and mix thoroughly to form the mixture, which is ready for use. Ideally, mixed Nerocem should be used within an hour, since it contains more white cement, which has an initial setting time of 30 minutes. Therefore, the longer the mixed paint is kept the thicker it'll become. It is advisable not to add water at this stage as this will damage the setting time and result in shade variation and chalking. Nerocem can be applied using a brush or spray. Curing: Each coat of Nerocem should be cured by wetting with a fine spray of water
after about 6 hours of application (about 4 hours in hot dry weather); it is de sirable to repeat curing of each coat twice or thrice for better results. Allow 24 hrs. between the coats. Avoid use of saline water for curing. Color range: Nerocem is available in Frost White and 32 attractive ready to use shades. Packing: Nerocem is available in air tight paper laminated 50 kg. and 25 kg jute bags, 5
kg. and 1 kg. packing of Nerocem is available in polythene HDPE bags. Covering capacity: Covering capacity will vary according to the porosity and texture of
the surface. When mixed to normal consistency, the approximate covering capacity of Nerocem for brush application on cement, lime and sand renderings will be about 20-30 sq. ft. per kg. for two coats. The final covering capacity will however depend on the nature of the surface, which is being painted.
39
Nerolac Acrylic Distemper
Description:
Nerolac Acrylic Distemper is supplied in Paste form. It is washable and easy to maintain. It lasts for 3-4 years. It is recommended for wall surfaces and ceilings, where a Matt finish is required. Properties:
It is an easily applied coating, which dries to an eye soothing matt finish. Fully cured Nerolac Acrylic Distemper film attains scrub resitance so as to facilitate light washing of the surface with water. Recommended for:
NAD is recommended for interior use only, for decoration of ceiling and wall surfaces, where a matt finish is desired. Color Range:
Supplied in superior White and 36 attractive shades. A number of shades can be obtained by tinting with Nerolac Hi-Power Universal Stainers. Packaging:
Available in 20Kg, 10kg, 5Kg, 2Kg and 1 Kg. plastic buckets. Thinning:
Thin by adding 1litre water to every e very 1.5 to 2 Kg. of paint.
40
Spreading Capacity:
The spreading capacity of Nerolac acrylic distemper on a relatively non-absorbent surface is approximately 18-20 sq. Mts. Per kg per coat. Nerolac Oil Bound Distemper Description:
Nerolac Oil Bound Distemper is supplied in Paste form. It is washable and easy to maintain. It lasts for 3-4 years. It is recommended for wall surfaces and ceilings, where a Matt finish is required. Properties:
It is an easily applied coating, which dries to an eye soothing matt finish. Fully cured Nerolac Oil Bound Distemper film attains scrub resistance so as to facilitate light washing of the surface with water. Recommended for:
NOBD is recommended for interior use only, for decoration of ceiling and wall surfaces, where a matt finish is desired. Color Range:
Supplied in superior White and 36 attractive shades. A number of shades can be obtained by tinting with Nerolac Hi-Power Universal Stainers. Packaging:
Available in 20Kg, 10kg, 5Kg, 2Kg and 1 Kg. plastic buckets. Thinning:
Thin by adding 1litre water to every e very 1.5 to 2 Kg. of paint. Spreading Capacity:
The spreading capacity of Nerolac acrylic distemper on a relatively non-absorbent surface is approximately 18-22 sq. Mts. Per kg per coat. 41
Nerolac Oil Bound Distemper
Description:
Nerolac Oil Bound Distemper is supplied in Paste form. It is washable and easy to maintain. It lasts for 3-4 years. It is recommended for wall surfaces and ceilings, where a Matt finish is required. Properties:
It is an easily applied coating, which dries to an eye soothing matt finish. Fully cured Nerolac Oil Bound Distemper film attains scrub resistance so as to facilitate light washing of the surface with water. Recommended for:
NOBD is recommended for interior use only, for decoration of ceiling and wall surfaces, where a matt finish is desired. Color Range:
Supplied in superior White and 36 attractive shades. A number of shades can be obtained by tinting with Nerolac Hi-Power Universal Stainers. Packaging:
Available in 20Kg, 10kg, 5Kg, 2Kg and 1 Kg. plastic buckets. Thinning:
Thin by adding 1litre water to every e very 1.5 to 2 Kg. of paint Spreading Capacity:
The spreading capacity of Nerolac acrylic distemper on a relatively non-absorbent surface is approximately 18-22 sq. Mts. Per kg per coat. 42
Nerolac Premium Acrylic Emulsion
Description: Nerolac Premium Acrylic Emulsion is a carefully formulated emulsion
based on a durable copolymer resin, high opacity micronised pigments and fungicidal and stabilising agents. It is reinforced with silicon to produce an extremely versatile emulsion paint, which is economical, durable, has excellent application properties and promises value for money. Properties: Thins readily with clean water in proportions to suit the different absorption
characteristics of various surfaces. It is easy to apply and dries quickly, without leaving brush marks, to give a smooth, matt, finish. Recommended surfaces: Interior applications for a wide variety of new or p reviously
decorated surfaces including plaster, brickwork, cement rendering concrete, hardboard, building board, etc. Color Range: Available in Wonder White and a wide range of pleasing ready-to-use
shades. Any number of shades can be obtained by tinting base for colours co lours with Nerolac Hi-Power Universal Stainers. Nerolac Acrylic Emulsion is available in over 301 shades through manual dispensers and 1305 shades through Colorscapes Computerised Colourmatching System. Packaging: Available in 20 litre drums, and 10 litre, 4 litre and 1 litre plastic containers. Thinning: For application, thin the paint by adding 1 part of water to 2 parts of paint by
volume. Covering capacity: This will vary depending on the porosity of the substrate. But on
relatively non-absorbent surfaces, 25 to 28 sq. metres / Litre / Coat can be obtained. ob tained. Application: By brush, roller or spray. 43
Nerolac Plastic Emulsion
Description: Nerolac Plastic Emulsion is wildly known as the economy emulsion. There
can't be a better choice than Nerolac Plastic Emulsion when you are looking for a paint that promises you better value for your money. Available in a smooth matt finish, it can be used on a wide variety of suitable primed surface. Properties: Thins readily with clean water in proportions to suit the different absorption
characteristics of various surfaces. It is easy to apply and dries faster, to g ive a smooth matt finish. Recommended For: Interior application to a wide variety of new or previously
decorated surfaces including plaster, brick work, cement rendering concrete, hardboard, building board, etc. Application: Apply two coats by brush, roller or spray after thinning it with 60% by
volume of clean water. Colour Range: Comprises 37 colors in the standard range. Also available in White and
CCD bases to get a wide range of shades. Packaging: Available in 1Ltr. 4Ltr. 10Ltr. and 20 Ltr. Packs. Spreading Capacity: On relatively non-absorbent surfaces, 20-22 Sq. Mtr. Per Ltr. Per
Coat can be obtained. However, this may vary depending upon the porosity of the substrate, application method and skill.
44
Allscapes 24-Carat Emulsion
Description: Nerolac Allscapes 24 Carat emulsion emulsion is the most premium, premium, super luxury
emulsion, which comes with a promise p romise to set new standards in finish, quality and durability. It has been formulated by using pure acrylic latex and high opacity micronised pigments. Properties: Allscapes 24 Carat emulsion has special additives that impart superior
properties such as velvet finish, excellent flow and washability, very good Stain Resistance. Recommended surfaces: Allscapes 24 Carat emulsion can be applied on appropriately
primed new and previously painted surfaces like plaster, brick work or Concrete and wood. Color Range: Allscapes 24 Carat emulsion is available in 38 ready to use shades that
will help you adorn your sweet home with the fortunes of Vastu Shastra. Although you can have a wider choice of shades if you visit your nearest Colorscapes counter. The Ethereal White Shade Can be tinted with Nerolac Hi-Power Universal Stainers to obtain a number of shades Packaging: Allscapes 24 Carat emulsion is available in 1Lt, 4 Lts. and 20 Lts. attractive
packs.
45
Directions For Use:
Rub Down the previous Coats and an d ensure the surface is dry and free from dirt, Grease, efflorescence, algae and fungal growth.
Now treat the surface with Nerolac Anti-Fungal Solution for best results.
Prime the surface with one liberal coat of Nerolac Cement Primer White. Allow it to Hard dry.
Now smoothen the surface with Putty and then again apply one coat of Nerolac
Cement primer White. Allow it to hard dry.
Stir Allscapes 24 Carat Emulsion well before use and dilute it with 50% of clean water by Volume. Do Not Overthin the paint p aint.
Now apply 2-3 coats of Allscapes 24 Carat Emulsion at an interval of minimum 4 hrs
between the coats. Spreading capacity: The spreading capacity of Allscapes 24-Carat emulsion by brushing
on a relatively non-absorbent surface is 20-22 Sq Mts/Litre/Coat. But this will vary depending on the porosity of the substrate. Application: A brush, roller or conventional spray can be used for application Nerolac Synthetic Enamel Description: Nerolac Full Gloss hard Drying Synthetic Enamel is a time tested and
approved high-grade alkyd-based paint, incorporating the most modern resin. It is pigmented with high opacity and light-fast pigments to produce a durable, high g loss protective coating of outstanding merit. Properties: It is supplied at a viscosity for signboard painting. Extremely easy to apply.
With adequate wet edge time it flows out to a smooth film free from brush marks. Nerolac Synthetic enamel is tough and durable and highly resistant to marine and industrial atmospheres. 46
Packing: 20 litre drums, 10 litre drums, 4 litre tins, 1 litre tins, 500 ml. tins, 200 ml. tins,
100 ml. tins, 50 ml. tins. Recommended for: All interior and exterior surfaces, suitably primed and undercoated,
where a high standard of durability and protection is required. Covering capacity: This will vary depending on the porosity of the substrate, but on
relatively non-absorbent surfaces 16 to 19 sq. mtrs per litre per coat can be obtained o btained by brushing.
Colour range:
Comprises 48 colors in the standard range. Also available in Black, Base and Ultra White. Goody Synthetic Enamel Description: Goody Synthetic Enamel is basically recommended for interior decoration,
protection of buildings and as general-purpose g eneral-purpose synthetic enamels. All these properties make it a very popular choice in the economically priced enamels. Properties: Goody synthetic enamel gives a tough, durable and glossy film with smooth
finish. These enamels generally conform to Indian Standards Specification Is-133-1975. Packing: A wide choice of packs sizes are available to the consumer based on his needs.
The packs sizes are 20 litre drums, 4 litre, 1 litre and 500 ml lithographic tins. Recommended surface preparation: Any surface before being painted has to be
cleaned so as there are no loose particles, moisture etc. on the surface. Then it has to be primed with the appropriate primer before it is painted with Goody Synthetic Enamel. The followings are the Nerolac primers suggested for v arious surfaces:
47
For Ferrous Surfaces: Irolite Anticorrosive Red Oxide Metal Primer or Zinpholite I Medium Luster Primer Surfacer Grey or Nerolac Zinc Chromate Primer
For Galvanized Surfaces: Iolite Anticorrosive Red Oxide Primer
For Aluminium Surfaces: Nerolac Zinc Chromate Primer
For Wooden Surfaces: Dorolite Wood Primer White or Pink
For Masonry Work: Primolite Cement Primer. Ensure that the surface is dry & free of efflorescence. Application methods: Goody Synthetic Enamel can be applied by brush or sprayed.
Application areas: Metals, Woods and Plasters
For thinning: For spraying use white Spirit or General Purpose thinner. The amount of
thinner to be used is to be determined by available air pressure. The lower the air pressure the more the solvent required and vice-versa.
Drying: Under conditions of normal temperature and humidity it takes about 12 hours to
hard dry.
Covering capacity: On a smooth non-absorbent surface it covers 14 - 16 sq. meters per
liter per coat.
Drying: Finish offered by this product is smooth and glossy.
Colour range: It comes with wide choice of 32 shades ranging from light to dark
including White and Black. 48
Nerolac Excel Hi-Performance Enamel
Nerolacc Excel Excel Hi-Per Hi-Perfor forman mance ce Enamel Enamel is a specia specially lly design designed ed coatin coating g Description: Nerola having a judicious blend of high quality resin and light fast pigments. It is recommended for suitably primed interior and exterior wooden, masonry and metal surfaces. Properties: •
Thins readily with clean thinner in proportions.
•
Excellent gloss and gloss retention
•
Excellent colour and colour retention.
•
Excellent flow characteristics to form a smooth and uniform finish.
•
Upto 30% more coverage than popular enamels.
•
Excellent durability.
•
SINGLE COAT finish in dark colours (with 20% thinning)
Recommended For : All suitably primed and under coated interior and exterior wooden,
masonry and metal surfaces, where a high standard of durability is expected. Application: Apply two coats by brush, roller or spray after thinning it with 46-50% by
volume with Nerolac General Purpose Thinner and for one coat finish upto 20% by volume. Allow overnight drying before applying the second coat. Colour Range: Comprises 28 colors in the standard range. Also available in White and
49
CCD
bases
Packaging:
to Available
get
a in
wide 500ml.,
range
of
1Ltr.
and
shades. 4Ltr.
smooth, nonn-absorben nonn-absorbentt surface surface 210-270 sq.ft./ltr./c sq.ft./ltr./coat. oat. Spreading Capacity: Capacity: On a smooth, However, this may vary depending upon the porosity of the substrate, application method and skill. Excel (100% Acrylic)
Description: EXCEL 100% Acrylic Exterior Paint is a water based high performance
long lasting exterior paint formulated to suit the extreme tropical conditions of high rainfall, humidity and heat. It gives best protection a gainst growth of algae and fungus with high colour retention properties. Properties: The product is based on 100% Acrylic resin and hence it forms a tough and
flexible protective film with an excellent bonding to the substrate thus preventing peeling off or cracking for years together. It is quick drying and ideal for surfaces exposed to harsh weather conditions. Recommended for: Exterior surfaces where a high performance coating is necessary. Color range: Available in white and 36 ready-to-use decorative shades, Excel gives you
a wide choice of colour combinations. Packing: Available in 4 litres and 1 litre plastic containers, Excel is also available in 20
litre drum packs.
50
Surface preparation: The surface to be painted should be clean, dry and free from any
loose paint film, dirt, chalk, grease, fungus and algae. This can be done by wire brushing followed by water jetting. Where there is excessive fungal growth, the surface should be treated with Nerolac Antifungal solution. Do not apply putty. For filling of cracks and leveling of substrate use Cement Plaster only. Covering capacity: 16-18 sq. meters per litre per coat by brushing with recommended
thinning. For 1 primer coat at 100% 100 % thinning and two topcoats at 40% thinning, a litre of Excel would cover 10-12 sq. meters. The total coverage however, will depend on the nature of the substrate and environmental conditions. Application: Excel 100% Acrylic Exterior Paint can be used as a primer by thinning with
100% by volume of clean water followed by two coats of Excel 100% Acrylic Exterior Paint as a finishing coat by thinning with 40% 4 0% by volume of clean water at an interval of 2-3 hours between the coats. Excel 100% Acrylic Exterior Paint can be applied app lied by brush, roller or spray.
51
Excel Everlast
PAINT PROPERTIES: Excellent Lasting Adhesion And Zero Peeling
The more the paint penetrates the wall, better the adhesion. Nerolac Excel Everlast has Pliolite ® resin particles that are
smaller than most other resins. So it penetrates the surface more. And anchors the paint film to the wall. This prevents the risk of peeling and adhesion loss, eliminating the need for a primer. A Paint Film That Breathes Nerolac Excel Everlast is sufficient impermeable to resist the
penetration of rainwater. It is microporous like your skin which allows entrapped moisture in the wall to escape without blistering.
The Self-Cleaning Paint
The controlled paint release mechanism of Pliolite® resins allows a few microns of the surface of the paint film to be regularly eliminated by rain. This removes retained dust and preserves an appearance close to the original.
52
Excellent Alkali Resistance
This allows you to apply Nerolac Excel Everlast on newly built and freshly plastered
surfaces.
Strong Resistance To Efflorescence
This unique property avoids film breakdown due to salt attacks on masonry surfaces.
High Resistance To Fungal Growth
This paint is intrinsically resistant to micro-organisms. Its appearance is not easily impaired by algae and fungi. UNIQUE CHARACTERISTICS:
Minimum surface preparation.
Excellent adhesion on most surfaces/self-priming.
All weather application.
Exceptional durability and color retention.
Breathable film/protects the wall from water damage. 53
Not affected by fungal attack.
DIRECTIONS FOR USE: Surface Preparation
Clean the existing surface thoroughly with a wire brush to remove loose flakes, dirt, efflorescence, algae, fungi and other o ther foreign deposits. Dust off by washing with fresh water. Allow the surface to dry.
Biocidal Treatment
If the surface is contaminated with algae/fungi, a pply a liberal coat of Nerolac fungicidal solution (1520/01017). Allow it to react for 4 hours before application of Nerolac Excel Everlast.
Application Procedure
Apply 2 separate coats of Nerolac Excel Everlast after thinking with Nerolac GP thinker (1534/00047) with 20-25% by volume for new surfaces.
For repainted surfaces, apply with 30-35% by volume. Do this at an interval of 4-6 hours between the coats.
In case of application by roller, apply app ly 1 coat of Nerolac Excel Everlast after thinning with 10-15% by volume.
Use Nerolac GP thinner for best results.
Do not tint Whites and Direct Shades with Universal Stainer.
54
Covering Capacity
7.2-8.6 sq/mt./ltr./coat by brushing with recommended thinning. The total covering capacity, however, will depend on the nature of substrate and environmental conditions.
Color Range:
Available in white and 21 ready-to-use decorative shades.
Packaging:
1 litre and 4 litre containers, Nerolac Excel Everlast is also available in 10 litre and 20 litre drum packs.
55
WHERE HAS NEROLAC EXCEL EVERLAST BEEN USED?
Lake Palace, Udaipur
Lilavati Hospital, Mumbai
Paints based on Pliolite® are sold in more than 40 countries and cover more than 40 million square meters of exterior masonry every year. Nerolac is the first company in India to use this breakthrough technology. Nerolac Excel Everlast with Pliolite® resins, is the most superior exterior paint in India today. Flat Oil Description: Nerolac Synthetic Flat Paint Interior is a ready to use paint for wall &
ceilings incorporating high opacity pigments dispersed in a synthetic resin medium. This product can be blended with Nerolac Synthetic Enamel in various proportions to obtain different sheen levels as desired. Properties: Nerolac Synthetic Flat Paint Interior can be easily applied on interior walls
which when dried gives a pleasant velvet matt finish. The dried film provides a very hard wearing surface. It can be regularly cleansed without detriment to its appearance. The matt finish is useful in minimizing the uneven ap pearance of ceiling & wall surfaces. It is best suited for decoration of ceiling & wall surfaces where a matt finish combined with long-term durability is an essential requirement. Packing: The choice of packs that are offered to the consumer are 20 litre drums, 4 litre
& 1 litre tins. 56
Recommended surface preparation: Any surface before being painted should be
cleaned so as there are no loose particles, moisture etc. on the surface. Then it has to be primed with the appropriate primer before it is painted with Nerolac Synthetic Flat Oil Paint.
The following are the Nerolac Primers suggested for various surfaces: For Plasters: Concrete, Cement rendering etc.: Primolite Cement Primer For Wood: Dorolite Wood Primer White or Dorolite Wood Primer Pink For Metals: Zinpholite Primer / Irolite Anticorrosive Red oxide Metal Primer Application methods: Nerolac Synthetic Flat Paint Interior can be applied by brush,
roller or by conventional spray. Application areas:
For Interior surfaces and woods. Thinning:
This product can be thinned suitably by using G.P. thinner. Recommended thinner addition is 10% on paint by volume. Drying: Under normal temperature and humidity it will take 6 -8 hrs to dry. Recoating
should be done after allowing the paint to dry overnight. Covering capacity: This will vary depending on the porosity of the substrate but on
relatively non-absorbent surface 12 to 14 sq mtrs per litre per coat can be obtained o btained by brushing. Colour range: This product is essentially supplied in White. But an infinite number of
shades can be made by the addition of Nerolac High Power Universal Stainers.
57
High Performance Coating
It is amazing how often the havoc wreaked by the ravages of corrosion goes unnoticed, even though rough estimates put the corrosion losses in India at a whopping Rs. 4000 crores a year! Every second, some surface of a vital structure is under attack from chemical, physical and environmental forces. In this battle against corrosion, we offer the best defense. With a range of High High Perf Perfor orma manc ncee Coat Coatin ings gs,, manu manufa fact ctur ured ed by Chemg Chemguar uard d Coating Coatingss Ltd., Ltd., in collab collabora orati tion on with with Ameron Ameron Coatin Coatings, gs, Los Angeles, USA. Ameron now gives you the same protection it has provided the rest of the world for years. On your offshore structures, bridges, tanks, refineries or power plants Recognized leaders in corrosion control technology, Ameron, in 1940 gave the world its first inorganic zinc silicate coating - water based an d heat cured DIMETCOTE 1 and an d 2. And over the last 50 years, well over a billion square feet of steel have been protected by DIMETCOTE, which set the standard for corrosion control. The commercial production of AMERON High Performance Protective Coatings in India, started in January 1988. The marketing expertise and technical services for these products is provided by Kansai Nerolac Paints Ltd . Customized Solutions To Your Problems
The Ameron Division of Kansai Nerolac , services various industries which use High Performance Coatings. Providing customized services tailor made to suit individual needs. Kansai Nerolac paints Ltd. , provides services at the following major stages:
Initial discussion: Specifications for new projects and/or maintenance are discussed
in the first stage. 58
On site examination: A full inspection is carried out of all the facilities, with
particular reference to maintenance or repainting jobs.
Cost effective evaluation: Suitable systems are evaluated in order to select the most
effective system for optimum results.
Finalization of specification: Discussions with the customer to ensure that the
specification is totally in accordance with their needs before final acceptance.
Plan deliveries: Delivery schedules are arranged, to meet the contractual programme
for major projects.
Correct Usage: Field discussions are held with the applicator to advise on the
correct usage and application of high performance products.
Technical advisory service: This is provided throughout the period of contract with
close monitoring at critical stages and on finalisation of the project.
Final report: On finalisation of the project, a final report detailing all objectives
being met and executed is submitted to the customer.
Post completion consultancy: Constant and regular monitoring is done after the
project is completed to ensure total customer satisfaction. Committed to the pursuit excellence and working towards total customer satisfaction, Chemguard Coatings and Goodlass Nerolac will continue to use superior technology to reach new heights in the High Performance Coatings Industry. From a sophisticated range of Ameron products, we are continuously developing products to suit Indian exposure conditions. Conscious of changing world trends and continuing technological advances, we realise that protecting your investment is only a part of the picture. You need High Performance Coatings that must also safeguard the air, the sea and your worker's health. That's why we offer you a complete line of environmentally designed coatings that meet or 59
surpass the most stringent regulations, while providing unsurpassed High Performance Coating protection. All over the world Ameron has the trust of giants. You can now depend on us to give you Ameron Quality and innovation in every one of our products. Industrial Coatings
The paint manufacturing industry is moving ahead by leaps and bounds, and setting setting the momentum momentum is Kansai Nerolac Paints . We enjoy a market share of more than 40% in the
industrial paints segment & a pioneering R&D, ensures we manufacture a wide spectrum of paints that change the face of the industry in India. Kansai Nerolac Paints develops and supplies cost effective paint systems used on the
finishing lines of major electrical components, cycle, material handling eq uipments, bus bodies, containers and furniture industries. Besides this we also provide systems conforming to I.S. & Defence specifications.
Our product spectrum offers a comprehensive coating system starting from P.T. Chemicals, Primers, Top Coats & Lacquers, Coil Coats, Heat Resistant Paints, Metal decoration coating, etc.
P.T. Chemicals: Diverse range of chemicals for various substrates & applications
ensuring excellent surface prior to painting.
Primers: Function oriented grades to suit host of substrates & line conditions.
Primers are used to cover minor surface defects, protect corrosion, improve adhesion, finish & durability of subsequent top coats. Available in air drying & stoving range. 60
Top Coats & Lacquers: Wide range of customer specific colours offering excellent
finish, gloss, gloss retention & durability suiting diverse application conditions.
Coil Coatings: Based on new generation resins, provide good flexibility,
marproofness during fabrication & excellent corrosion resistance & exterior durability.
Heat Resistant Paints: Technical collaboration with M/s Oshima Kogyo Co. Ltd.,
for speciality paints possessing varied areas of application and temperature resistance from 200 to 650 deg. centigrade.
Metal Decoration Coatings: Consists of range of Alkyd, Phenolic, Epoxy Phenolic
Lacquers & coatings for internal & external of metal containers or closures for protection against corrosion & contamination.
Marine Coatings: High Performance Coatings for protection from bow to stern. A
range of coatings for super structure, Decks, Cargo holds, Ballast Tanks, Boot tops, & under Water Hull Exteriors.
Maintenance Coatings: A diverse range of high performance coatings systems for
long lasting protection of steel structures preventing corrosion of storage tanks, structural steel, Piping, Transmission Towers, Offshore platforms, Bridges etc.
Jewelry Coatings: An unparalleled, unique clear coating which is electrically
deposited on artificial jewelry articles to impart Gold or silver tone along with high degree of gloss & sheen to improve the aesthetic look.
We take great pride in achieving long term customer satisfaction through user oriented products & services. Energy & time saving along with eco-friendly products & processes help our customers to work economically.
61 Wonderwood Melaminised wood finish Description:
An acid catalyzed premium quality two coating specially formulated to give the best for your wood. It protects the wood from heat, water, termites and tea, coffee, food and hot beverages stains. Properties:
Wonderwood melamine is a two pack pa ck acid catalyzed system, which provides the ha rdest and most durable coat any wood finishing system can offer. The melamine’s have high cross link density, hence they can form extremely ex tremely hard, scratch resistant coatings having excellent heat and dimensional stability, and solvent resistance. Packing:
Wonderwood melamine is available in packs pa cks of 1, 4 & 20 litres. Recommended Surface Preparation:
Sand the wood with 180 no., emery paper and then with 320 no., emery paper. Wipe off loose dust, apply suitable wood filler by putty knife / muslin pad, air dry for 2 -3 hrs, sand with 180 and 320 no., emery paper, apply two component wood sealer, air dry for 24 hrs, Sand with 320 no emery paper and apply two coats of wonderwood melamine. Application Methods:
Wonderwood melamine can be applied by Spray or Brush. Application Areas:
Wood
62 Thinning:
For spraying use wonderwood spraying thinner. Similarly for brushing use wonderwood brushing thinner or general purpose thinner. Drying Time:
normal conditions of temperature and humidity it takes a bout 6 hrs to dry. Covering Capacity:
On a well-prepared surface it covers 8 - 10 sq metres per coat and 5 - 6 sq metres by spraying. Finishes:
Wonderwood melamine is available in both bo th glossy and matt finishes. Colour Range:
A number of shades can be obtained by using wonderwood stains. Pearl Luster Description:
An Interior wall paint that captures the magic glow of pearl and the intrinsic resilience of the shell. Thus this paint very rightly is used for the" Ornamentation of Walls". This is a special product for interior use, developed d eveloped incorporating selected pacifying pigments dispersed in a specially formulated medium product for interior use, developed incorporating selected pacifying pigments dispersed in a specially formulated medium.
63 Properties:
Nerolac Pearl Luster Finish Finish is an elegant wall paint with a pleasing pearly sheen. This paint has a unique feature i.e., it has an excellent stain resistance property. Its special formulation allows Nerolac Pearl Luster to withstand frequent cleaning without affecting its appearance. Packing:
The choices of packs that are offered to the consumer are 20 litre and 10 litre drums, 4litre and 1 litre lithographic tins. Recommended Surface Preparation:
Any surface before being painted should be cleaned so as there are no loose particles, moisture etc., on the surface. Then it has to be primed with the appropriate primer before it is painted with Nerolac Pearl Luster Finish. The following are the Nerolac Primers suggested for various surfaces: For Plaster, Concrete, Cement rendering etc.: Primolite Cement Primer For Wood: Dorolite Wood Primer White or Dorolite Wood Primer Pink Application Methods:
Nerolac Pearl Luster Finish can be applied b y brush, roller or by conventional Spray. Application areas:
For the Interior surfaces of a variety of plastered surfaces and woods. Thinning:
This product can be thinned suitably by using G.P. thinner. Recommended thinner addition is 10% of paint by volume.
64 Drying:
Under normal temperature and humidity it will take 6-8 hrs to dry. Recoating should be done after allowing the paint to dry overnight. Covering Capacity:
This will vary depending on the porosity of the substrate but on a relatively nonabsorbent surface 13 to 15 sq. mtrs per litre per coat can be obtained by brushing. Colour Range:
It comes with a wide choice of 24 pastel shades including White.
65 Nerolac Suraksha Advanced
Description: Nerolac Suraksha Advanced Plastic Exterior Paint is a superior economical
water thinnable coating, specially designed for application on exterior walls in dry or moderatey humid climatic conditons. The uniqueness of this paint lies in its superior Anti-Algal properties, which protects the wall from greenish blackening, thereby ensuring that exteriors stay spotless for long. Nerolac Nerolac Suraksha Suraksha Advanced Advanced is the ideal choice for those desiring desiring superior superior performanc performancee than ordinary exterior emulsion paints but at the same time are cost conscious. Performance Features & Benefits:
Superior economical water thinnable coating
Very good outdoor durability
Good washability
Smooth and pleasing finish with sheen
Better opacity and whiteness as compared to cement paints and other ordinary exterior emulsions
Better coverage at lesser cost as compared to cement paints and other ordinary exterior emulsions
66 Recommended For:
Nerolac Suraksha Advanced Plastic Exterior Paint is specially designed for application on exterior walls of houses and architectural buildings situated in dry or moderately humid climatic conditions. Application:
Apply 2-3 coats by brush, roller or spray after thinning it with 70-75% by volume of clean water. Colour Range:
Comprises 62 colours in the standard range. Also available in White and CCD bases enabling a choice of thousands of shades. Packaging:
Available in 1Ltr. 4Ltr. 10Ltr. and 20 Ltr. packs. Spreading Capacity:
On normal masonry surfaces, 120 – 140 sq. feet per ltr. for one coat can be obtained by bru brush shin ing. g. Howe Howeve ver, r, this this may may vary vary depe depend ndin ing g upon upon the the meth method od & cond condit itio ion n of application, application, surface condition, condition, temperature, temperature, wind velocity, velocity, application application skills, skills, surface surface roughness, surface porosity & shade
67 Suraksha (Plastic)
Introducing Nerolac Suraksha Plastic Exterior Paint- your best choice for longer lasting beauty for your home. Goodlass Nerolac Paints Ltd. brings advanced global technology right to your doorstep. Years of laborious research and technical inputs have produced a paint that's power-packed with every necessary feature. Here’s why it makes ordinary cement paint pale in comparison:
The finish is much more durable, smooth and better looking than cement paint.
It lasts twice as long as cement paint and thus keeps your exteriors looking beautiful for years.
It easily takes on the extreme Indian weather conditions like heavy sunlight, rains, humid air and particles.
And what's amazing is that the material cost sq.mt. per year is less than that of cement paint.
68 Description: Nerolac Suraksha Plastic Exterior Paint is an economical, water thinnable
coating, designed for application on exterior walls. See how Nerolac Suraksha makes cement paint look pale in comparison Properties
Cement Paint
Nerolac Suraksha More protection as wear
Overall protection
Less protection as the paint
of exterior walls
deteriorates faster
Protection against
Poor protection-gets affected because of special
fungus/algae
by fungus and algae faster
& tear is very low due to the acrylic system Much better protection
additives (nonblackening)
Dust retention &
Heavy - makes houses look
collection dull and ugly Washability Not washable Thinning on volume 1 kg paint with 1 litre of
Not a problem Good washability 1 kg paint with 500 ml of
basis for final coats water water Water curing Water curing is necessary. No water curing required It takes much more time and Color fastness Much better is cumbersome
69
Powder Coatings
Poly Polyco coat at Powd Powder erss Ltd. Ltd.,, is an asso associ ciat atee comp compan any y of M/s. M/s. Goodlass Nerolac Paints Ltd. , occupying the No.1 position in
the powder coating segment in India. Polycoat Powders Ltd. is an ISOISO-90 9001 01 cer certifi ified comp compan any y and and is enga engage ged d in the manufacture of Thermosetting Powder Coatings since 1984. The powders are manufactured in technical collaboration with Kansai Pain Paints ts - Japan Japan which which is among among the the top top 10 Coat Coatin ing g compan companie iess in the the world world.. The The manufacturing facility for Powder Coating is a state-of-the-art factory at Lote Parshuram in Ratnagiri district, Maharashtra state, India. Why Powder Coatings?
Powder Coatings are a blend of resins, curing agent and pigments, which are melt-mixed (extruded) and pulverized into finely divided particles. They are totally solvent free. Typically applied to metal products by electrostatic spray, the coated item it then heated and the powder melts into a smooth, continuous encapsulating film. When thermosetting resins are used, the coating changes chemically (crosslinking) during cure cure resu result ltin ing g in a deco decora rati tive ve / func functi tion onal al fini finish sh with with supe superi rior or perf perfor orma manc ncee characteristics. Powder technology is growing as a preferred coating alternative due to the significant benefits of its features:
70
Features Environmental VOC emissions reduced to near Zero.
Benefits
One step compliance, virtual
No sludge or solvent disposal.
100% solids. Significant reduction in
Virtually 100% material usage, over spray can be
disposal costs. Typically lower applied
reclaimed.
material costs.
Reduced health, fire, safety hazards.
Cleaner plant operations, reduced costs.
Performance & Quality Tougher, more durable coating.
Eliminates extra packaging &
More imperious film---higher cross link density of
handling. Excellent corrosion &
powder chemistries offer porosity.
humidity resistance.
Color Gloss consistency---improved product & batch
Eliminates on-site mixing,
to batch uniformity.
reduced labor cost.
Productivity Ease of application-faster deposition, single pass
Increased productivity.
coating, simplifies training procedures. Fewer rejects- no drips, runs or sags; allows easier re-
Lower reject costs, More
spray procedures before curing.
productivity.
Reduced clean – up & Maintenance can be vacuumed Reduced labor, clean up cost. off. 71 Economics
Lower Disposal costs
Lower Energy costs
Lower Labor costs
Lower reject costs
Lower applied material costs.
Range Of Products
Polycoat manufactures POWDER COATINGS in the following types:
Epoxy Powder (6000 Series)
Specially suited for surfaces subjected to high stress and chemical effects. Epoxy powders are very practical coatings for pipes, water and gas valves, steel furniture and indoor appliances.
Epoxy Polyester Powder (6100 Series)
This is a system for economical operation with a high degree of chemical resistance. The manufacturers of household appliances, au tomobile parts, shelving systems, electrical cabinets and steel furniture, use it.
Pure Polyester Powder (6200 Series)
This is best suited for articles such as aluminum extrusion, which are exposed to exterior environment. This powder has excellent U.V. resistance.
Polyurethane Powder (6300 Series):
Polycoat currently is the only manufacturer of polyurethane powders. Polyurethane gives excellent flow & Finish and protects the surface from Ultra Violet rays.
72 Range of POLYCOAT FINISHES
High Gloss - Good Flow Finishes
- Excellent decorative properties.
Semi Glossy finishes
- Economical coatings; tolerate surface defects.
Matt and Super Matt Finishes
- Excellent decorative properties; cover up surface defects.
Fine and Broad Texture / Structure Finishes
- Attractive finishes with good chemical resistance and high mechanical strength. In addition to above, polycoat has in its range:
Electrical Insulating Grade Powders.
Clear Transparent Coatings.
Coatings suitable for castings.
Why Polycoat?
7 good reasons for buying Polycoat Powder Coatings.
Quality: Polycoat’s extensive product line has a well-deserved reputation for quality
that ranks with the best in industry.
Batch to batch Consistency: When it comes to consistency, Polycoat products
exceed the industry norm by a wide margin.
Faithful Color Matching: Give us your difficult colors. Precision Color Matching is
our specialty.
Problem solving: Since pioneering the production of decorative powder coating in
the country, Polycoat has found effective solutions to hundreds of difficult coating problems.
73
Customer Service: You can depend on Polycoat’s total package of efficient order
handling, prompt delivery and attention to details. It ad ds up to superior customer service.
Technical Support: Our specialists will roll up their sleeves to help make your
equipment run at its best & solve any a ny on line problems.
Prompt & Flexible Response: We know that when you need service, you need it
now. Prompt attention is one of our priorities. Wood Wood Coatings
74
NEROLAC WATER CLEAR LACQUER
This is a unique product as it has got all the good properties of an NC Lacquer minus the in can yellow appearance. The salient features of this product are: 1. Wa Wate terr Cle Clear ar appe appear aran ance ce 2. Excell Excellent ent hardn hardness ess vis vis a vis vis compet competiti ition on 3. Superi Superior or non non yello yellowin wing g proper propertie tiess 4. Easy Easy to apply apply (Can (Can be ragged ragged,, brushed brushed and and sprayed sprayed)) 5. Can be be used used both both as as a base base coat coat and top coat coat 6. Compatible Compatible with with top coats coats like like 1K PU, PU, Mel’mine Mel’mine,, 2K PU and and Water Water Based PU. PU. 7. Excell Excellent ent thinn thinner er intake intake ratio ratio (1:1 (1:1.75 .75 to 1:2) 1:2) 8. Fast dr drying 9. Good Good valu valuee for for money money.. NEROLAC WOOD STAINS:
Nerolac Wood Stains are available in 8 ready to use shades. These are: Walnut Teak Rosewood Orange Light Golden Oak Dark Brown Oak Red Brown Oak Yellow
75
Nerolac Wood Stains is suitable for use with all kinds of topcoats. It is missible with Melamine and suitable for use with coats like NC SEALER, LACQUER, 1K PU, 2K PU and Water Based Coatings. It is available in the SKU’s of 100 ml, 5 Ltrs and 20 Ltrs. NEROLAC MULTISEALER:
THE THE ONLY ONLY SEAL SEALER ER WHIC WHICH H IS COMPAT COMPATIB IBLE LE TO ALL ALL TOP TOP COAT COATS S – NC LACQUER, 1K PU, MEL’MINE AND 2KPU *. SOME OF THE USP’S OF NEROLAC MULTISEALER ARE: 1. A SEALER SEALER WHICH WHICH IS IS COMPATI COMPATIBLE BLE WITH WITH ALL TOP COAT COAT SYSTEM SYSTEMS. S. 2. SUPERIOR SUPERIOR NON-YELLOW NON-YELLOWING ING PROPER PROPERTIES TIES THAN MELAMI MELAMINE NE SEALER SEALER 3. WHIT WHITER ER IN IN CAN CAN APPE APPEAR ARAN ANCE CE 4. PROVID PROVIDES ES SUP SUPERI ERIOR OR UV UV PROTE PROTECTI CTION ON 5. AVAILABLE AVAILABLE IN IN SKU’S SKU’S OF OF 1 ltr., ltr., 4ltrs 4ltrs.. AND 20 ltrs. ltrs. 6. SUPERI SUPERIOR OR SEALIN SEALING G PROPER PROPERTIE TIES S 7. COME COMES S AT A PRICE PRICE OF Rs. Rs. 179.50 179.50 / ltr. ltr. (DNP) (DNP) WHIC WHICH H IS JUST JUST ABOUT ABOUT THE PRICE OF A MELAMINE SEALER AVAILABLE IN THE MARKET 8. 40 – 50% 50% CHEA CHEAPER PER THAN THAN ANY ANY PU SEALER SEALER.. NEROLAC MULTISEALER IS AN AIR DRYING 2 COMPONENT CLEAR SEALER WHICH IS COMPATIBLE WITH ALL TOP COATS. THE MIXING RATIO OF THE BASE: HARDNER IS 9:1 BY VOLUME. IT SHOULD BE THINNED UPTO 20 – 30% WITH ANY NC THINNER AND 2 – 3 COATS SHOULD BE APPLIED. THE TIME BETWEEN INTERMEDIATE COATS SHOULD BE 3 – 4 HOURS.
76
Wonderwood Polrethane clear wood finish Description:
Wonderwood PU clear wood finish is a coating that gives wood an aesthetic appeal and protects it from heat, water, moisture, climatic changes, termites and tea, coffee stains. Properties:
Wonderwood PU forms a tough durable coat with exceptional chemical and mechanical properties. The tough coating also gives high impact resistance and allows it to absorb any dimensional changes in the substrate thus ensuring an ideal balance of o f functional properties. Wonderwood PU is best suited for interior applications. Packing:
Wonderwood PU is available in convenient packs of 200ml, 500ml, 1lit & 4lit. Recommended Surface Preparation:
Sand the wooden surface to be painted with 180 no. Emery paper. Apply suitable wood filler with putty knife or muslin pad. Dry for 2-3 hrs. Sand again with 180 no. Emery paper. Clean surface to remove dust and dirt. Surface is now ready for painting. Application Methods:
Wonderwood PU can be applied by Spray or Brush. Application Areas:
Wood
77
Thinner Recommended:
Wonderwood PU Thinner or G.P thinner can be used. Drying Time:
After the surface preparation apply one coat co at of Wonderwood PU by brush or spray. Airdry overnight. Sand again with 180 no. Emery paper and remove dust. Apply second coat of Wonderwood PU. Air dry for 4 - 6 Hrs. Covering Capacity:
On a well-prepared surface it covers 8 - 10 sq. metres. Finishes:
Wonderwood PU is available in both Glossy and Matt finishes. Colour Range:
Wonderwood PU is available in three ready-made shades - Oak yellow, Walnut and Rose wood. Wood Stains Description:
Wonderwood stains have been formulated to impart your desired colour to wood.
78
Properties:
Ideally formulated high quality solvent-based stains. Transparent wonderwood stains enhance the natural beauty of wood grains. Ideal for Universal application, hand wiping, spraying, dipping or brushing. Wonderwood stains are fade resistant as well as fast drying. Suitable for use as a base stain only. Packing:
Wonderwood Stains is available in convenient packs of 100ml. Recommended Surface Preparation:
For Polyurethane Finishes: Apply by ragging on filled or unfilled and sanded wood without thinning. Depending upon the extent of stain depth desired the number of coats can be varied. Give a time interval of 5 - 10 mins between coats. Allow drying time of 30 - 60 mins before overcoating with Wonderwood PU. Do not n ot add stains to Wonderwood PU Finish. For Wonderwood Melaminised: Apply by ragging on filled or unfilled wood or it can be mixed with finish coats of wonderwood melamine upto 20 % by volume and applied by spraying only over sealer coat. Allow the stain coat to dry for 30 - 60 mins. After this step apply Wonderwood melaminised wood finish. Application Methods:
Ragging Application Areas:
Wood 79
Thinner Recommended:
No thinning recommended. Drying Time:
Surface dry - 10 mins Hard Dry - 60 mins Covering Capacity:
-7 sq metres per litre. Exact quantity required will depend on the extent of staining, nature of wood etc. Finishes:
Wonderwood melamine is available in both bo th glossy and matt finishes. Colour Range:
Wonderwood stains are available in three colours oak yellow, rose red and walnut. wa lnut.
80
Industries Serviced The heads are: Auto Industry
Tractor Industry
Auto Ancillaries
81
General
Marine Container & Ship Repair
White Goods Industry
Coil Coating Industry
82 RESEARCH OBJECTIVE
Research objective is the basic theme on which the survey is conducted and on which the whole report depends.
The objectives of this survey are:
To study the investment pattern of dealer.
To study the investment pattern of dealer in Nerolac Paints.
To observe the extent of the market.
To recognize the target groups.
produ ct and schemes is preferred by the dealers. dea lers. To find out which type of product
To study the different facilities of Paints given by different companies.
To study the risk factor involved in Paint Market.
To study which company is providing better services of Paint Industry with higher
returns.
To study the behavior values and beliefs of dealer.
Apart from these the main objective of this report is to find out “ The dealer
perception about Kansai Nerolac Paints Ltd. ”.
83
Chapter 2 RESEARCH METHODOLOGY
Research methodology is used to search answers of the research questions. An attempt has been made to describe describe the nature of the people of Bhagalpur Bhagalpur city by the study of the samples.
Method Methodolo ology gy in common common parlan parlance ce refers refers to a search search for knowledge knowledge.. The advance advanced d learner’s dictionary of current English lays down the meaning of research as “a careful invest investiga igatio tion n or enquir enquiry y especi especiall ally y throug through h search search for new facts facts in any branch branch of knowledge”. Some people consider research as a movement, movements from known to unknow unknown. n. It is actu actual ally ly a voya voyage ge of disc discov over ery. y. We all all poss posses es the the vita vitall inst instin inct ct of inquisitiveness for, when the unknown confront us, we wonder and our inquisitiveness make makess us prob probee and and atta attain in full full and and full fuller er unde unders rsta tand ndin ing g of the the unkn unknow own. n. This This inquisitiveness is the mother of all the knowledge and the method, which man employs for obtaining the knowledge of whatever the unknown, can be termed as research.
Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically.
Learning more about the consumer and about marketing is the heart of the research methodology. The research methodology has many dimensions and research methods to constitute a part of the research methodology.
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RESEARCH PROCESS Problem Formulation
Research Design
Sample Design
Data Collection Technique
Field Work
Analysis and Interpretation and Research Report
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In the planning of the project and survey, the entire schedule of work was divided into 13 steps which are as follows-
1. Defi Defini ning ng the the objec objecti tives ves 2. Defi Defini ning ng the the popu popula lati tion on 3. Fram Framee the the samp sample le unit unitss 4. Data Data coll collec ecti tion on 5. Ques Questtionna onnair iree 6. Meth Methods ods of col colle lect ctin ing g data data 7. Non-re Non-respo sponden ndentt classi classifi ficati cation on 8. Select Selection ion of proper proper sample sample size size 9. Organ Organiz izin ing g the the fiel field d work work 10. 10.
Exec Execut utio ion n of the the pro proje ject ct
11. 11.
Summ Summer ery y and and ana analy lysi siss
12.
Inform Informati ation on gathe gathered red for the furthe furtherr surv survey ey
13. 13.
Prep Prepar arat atio ion n of the the rep repor ortt
Let us understand all the above 13 steps in detail:
1. DEFINING THE OBJECTIVE: The main objective is to find out the dealer perception of fresher and walked out dealer from Nerolac Paints. This survey is conducted to depict the behavior of the dealer in making investment, especially in insurance.
2. DEFINING THE POPULATION: Population refers to the total items about which the information is desired. Here in this project I have considered finite population that is we are taking one single individual as single unit which is fixed the 100 questionnaires, each separately by the single individual.
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3. FRAME THE TH E SAMPELING SAMPEL ING UNITS UNI TS: The elementary units or the group of such units may form the basis of sampling process, which are called as sampling units. A list containing all such sampling frames consists of a list of items from which the sample is to be drawn. It is often impossible to draw a sample directly from the population.
In case of this project I simply located the different areas of Bhagalpur and conducted a survey by taking the information in the form of questionnaire.
4. DATA COLLECTION COLLEC TION : There are several ways of collecting the data which differ considerably in context of money, cost, time and other resources. In this project the data which was required gave details about the behavior of dealer who make investments in Paint Industry and Construction Industry, etc.
QUES TIONNA NNAIRE IRE : To develop 5. QUESTIO develop an effect effective ive questi questionn onnair airee follow following ing points points
should be kept in mind:
a. Keep Keep in view view the proble problem m to be stud studied ied.. b. Questions Questions should should be appropr appropriate iate and simpl simplee and must be be constructe constructed d with a view to their forming a logical part of a well thought out tabulation plan. c. Proper Proper sequen sequencin cing g of of questi questions ons.. d. Should Should be examined examined properly properly and if error error found, found, should should be removed. removed. e. Pre-te Pre-testi sting ng of questi questionna onnair iree is necessa necessary. ry.
6. METHODS OF COLLECTING DATA: Normal Normally ly there there are 2 methods methods of collecting the data:
•
Primary data
•
Secondary data
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In this project we require data which is necessary to obtain the secondary data. We have have coll collect ected ed the the info inform rmat atio ion n by dire direct ctly ly commu communi nicat catin ing g with with the the respondents through questionnaires.
7. NON-RESPONDENT NON-RES PONDENT CLASSIFICATI CLASSI FICATION ON: It is very necessary to classify the respondents from the sample who didn’t give proper reply while conducting the research. The reason for doing this is that it may create a systematic bias.
SELECTI ON OF PROPER PRO PER SAMPLE SAMP LE SIZE SIZ E: A sample design is a definite plan 8. SELECTION
for obtaining a result from the given population. In this project the sample size is of 100.
ORGANISING THE FIELD WORK: Fiel 9. ORGANISING Fieldwo dwork rk is done done in this this proj projec ectt
individually with no biasness. The field work wo rk comprises of filling of questionnaire by different sector individuals.
EXECUT UTION ION OF TH THE E PROJ PROJEC ECT: T: Prope 10. EXEC Properr execu executi tion on of the the proj projec ectt is
important. Steps should be taken to ensure that the survey is under statistical control so that the collected information is in accordance with the pre-defined standard of accuracy.
11. SUMMARY AND ANALYSIS OF DATA: Once the data is collected the next task is to analyze it. The raw data should be classified into some purposeful usable categories. For example: tabulation, coding, etc.
Analysis work, after tabulation, is generally based on the computation of various perce percenta ntages ges,, coeffic coefficien ients, ts, etc. etc. by applyi applying ng variou variouss well well define defined d statis statisti tical cal formulae. Here in this report it is found that the investment pattern of people in private insurance companies is not satisfactory.
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12.INFORMATION information on INFORMATION GATHERED FOR FUTURE FUTURE SURVEY: SURVEY: The informati gathered for further survey is summarized as under:
Very less less number number of Dealers Dealers is intere intereste sted d to invest invest in Nerola Nerolacc Paints Paints in Very comparison to Berger Paints Company. Dealer prefers other companies available of investing their money in GNPL
due to Market Creditability, Advertisement, and Demand. Very less number of dealers, in Bhagalpur city, knows about Kansai Nerolac
Paints and its working style and schemes and rewards. Maximu mum m numb number er of deale dealerr expec expectt “low “low risk risk with with high high prof profit its” s” while while Maxi investing in any paint related product.
13. PREPARATION OF THE REPORT: Final report is prepared according to the work done. Following points must be kept in mind in this regard: The layout Report should be concise and simple. Proper graphs and charts must be used for the explanation. Limitations in the report should be clearly mentioned.
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Chapter 3
DATA ANALYSIS AND INTERPRETATION
Q1. Are you dealer or sub dealer of any paint company in Bhagalpur?
5%
6%
14%
Asian Paints Berger Paints Nerolac Paints
45% 30%
ICI Paints Others
Interpretation drawn from the pie chart states that 45% of Dealer have dealership of Asian Paints, 30% of Dealer have Berger Paints, 14% of Dealer have Nerolac Paints, 6% of Dealer have ICI Paints, 5% of Dealer in other than these options.
So it is very clear from the above interpretation that dealer still like to invest their money in Asian Paints although other better options available in the Paints industry market.
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Q2. Which facility of this paint company attracts you for dealership?
Schemes and Rewards Others 5% Customer 10% Satisfaction 15% Supply of Goods 15%
Brand Name 15%
Sales Service 15%
Market Profitablity 25%
Brand Name
Market Profitablit y
Sales Se S ervice
Supply of Goods
Custo ustome merr Sat Satisf isfac actio tion n
Schem Schemes es and and Rewar ewards ds
Others
Interpretation drawn from the above pie chart states that 25% of dealer believes that Market Profitability is best/safest. 15% of the dealers believe that Brand Name is the best/safest. 15% of the dealers believe that Supply of Goods, Customer Satisfaction and Sales Service are the best/safest.10% dealers believe that Schemes and Rewards is the best/safest option for investing money in dealership. Only 5% of the people think that investing their money in other than these options is the best/safest. So from the above interpretations it is clear that dealers think that investing their money in Market Profitability is the safest option available. It is also true that it is the oldest option available in the paints market. A mind set is their in the minds of dealers that no other option is safest or best in terms of investing their mone y.
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Q3. Today which brand of the Paint Company most of the customers preferred?
ICI PaintsOthers 5% 5%
Nerolac Paints 25%
Berger Paints 30% Asian Paints 35%
Nero Nerolac lac Paints Paints
Asian Paints Paints
ICI Paints
Others
Berger Berger Paints Paints
The interpretation drawn from the above pie chart states that 35% of the customers preferred Asian Paints when they choose paints. While 30% of the customers preferred Berger Paints. And 25% of the customers choose Nerolac Paints for painting. Only 5% of the customers preferred ICI Paints from their paints option. Same is the case with other.
So it is very clear from the above interpretations that Asian Paints show strong presence in the Bhagalpur market. But Berger and Nerolac Paints give strong competition to the Asian Paints in Bhagalpur.
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Q4. Do you know about the Kansai Nerolac Paints Ltd.?
1% Yes No 99%
Interpretation from the above pie chart states that 99% of the total dealer knows about Kansai Nerolac Paints. Only 1% of the total dealer does not know about Kansai Nerolac Paints. From the above interpretations it is very clear that almost every b ody knows about Kansai Nerolac Paints.
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Q5. Do you know that Nerolac Paints deal all categories of Interior and Exterior Emulsion, Putty, Distemper, Paints extra?
No 35%
Yes 65%
Y es
No
Interpretation from the above chart states that 65% of dealers are aware for this fact that Nerolac Paints deal in all categories of paints but approx. 35% of dealers are not aware for this fact that Nerolac Paints deal in all categories of Interior and Exterior Emulsion, Putty, Distemper, Primer and other paint product.
it is clear from the above interpretation that most of the dealers are very well-known about that Nerolac deal in all categories of paints.
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Q6. Do you know that today most of the Customer prefer Nerolac Paints due to big Brand Name & big Brand Ambassadors ?
Yes 35%
No 65%
Y es
No
Interpretation from the above pie chart states that 65% of the dealers said that customer are not preferred preferred Nerola Nerolacc Paints Paints for this this reason reason that that Amitab Amitabh h Bachan Bachan is the brand ambass ambassado adorr of the Nerola Nerolac. c. But 35% dealer dealerss said said that that custom customer er prefer preferred red Nerola Nerolacc because of his brand ambassador Amitabh Bachan.
From the above interpretations it is clear that most of the customer preferred Nerolac Paints for the quality and low price in comparison to his brand ambassador Amitabh Bachan
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Q7. Is your Company provides all types of categories of Paint to the customer?
Plastic Paints 15%
Int.,Ext Int.,Ext . Primer 14%
Others 1%
Putty 10% Wall Paints 15%
Distemper 25%
Int.,Ext. Emulsion 20%
Distemper
Int .,Ext . Emulsion
Wall Paint s
Put t y
Int .,Ext . Primer
Plastic Paint s
Others
Interpretation from the above pie chart states that 25% of the paints company deals in distem distemper per categor categories ies,, 20% of the paints paints compan company y prefer preferred red Interi Interior or and Exteri Exterior or Emulsion, 15% of the paints company preferred Plastic and Wall Paints for their product, 14% of the paints company deals in Int. and Ext. Primer, 10% of paints company show their interest interest in putty. putty. And very less 1% of the paints company deals in other categories categories of paints
So, here we can say that the most of the paints company preferred distemper and Int. and Ext. Emulsion for their paint product.
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Q8. Is your company provide better schemes and rewards on achieving the target?
No 30%
Yes 70%
Yes
No
Interpretation from the above pie chart states that 70% of the dealers are satisfied from the better schemes and rewards on the completation of the target which is given by his paint company and 30% of the dealers are not satisfied from the schemes and rewards given by his company From the above interpretation it is clear that most of the dealers are satisfied from his dealership paint company that what he give to the dealers on achieving the target.
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Q9. Do you know that Nerolac Paint is the Subsidiary Company of Kansai Paint Japan which is one of the top ten Paint Companies in the world?
45% 55%
Yes No
Interpretation from the above pie chart states that 55% of the total dealers are not aware from this fact that Nerolac Paint is the subsidiary paint company of Kansai Paint. Japan. And 45% of the dealer are well known that Nerolac Paints is the subsidiary of the Kansai Paints. From the above interpretations it is clear that although most of the dealers are not well known about the Nerolac Paints and their company profile.
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Q10. If you are going to start the dealership with Nerolac paint which types of facility you want from the Company??
Regular Schemes and Rewards 20%
Others 10% 10%
Market Profitablity 15% 15% Supply of goods 10% Sales Team Service 15%
Better Creditablity system 30% Market Profitablity
Supply of goods
Sales Team Service
Better Creditablity s ystem
Regu Regula larr Scheme Schemes s and and Rewa Reward rds s
Other Others s
Interpretation from the above pie chart states that 30% of the dealers want Better Creditability System from the Nerolac Paints.20% of the dealer want Regular Schemes and Rewards from the Nerolac paints. 15% of the dealer wants only Market Profitability and Better Sales Team Service from the Nerolac paints and 10% of the dealer show their interest in better supply of goods and others o thers like Advertisement from the Nerolac paints. From the above interpretation it is clear that most of the want better creditability system from the Nerolac Paints in comparison to other Paint company.
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Chapter 4 FINDINGS The aim of the research was to find out the “Dealer perception of Fresher dealers about Nerolac Paints Ltd.” . All the due efforts were made to find out the appropriate
and confide results. Following are the various findings o f the research:
Fresher Dealers still like to invest their money in Nerolac Paints although other
better options are available in the Paints Industry market.
Dealers think that investing their money in Nerolac Paints is the safest option
available. It is also true that it is the oldest option available in the paints market. A mind set is their in the minds of people that no other option is safest or best in terms of investing their money.
Very less number of people wants to take risk when it comes to investing the
money. They also want to make high profits without taking high risks.
Almost every body knows about Kansai Nerolac Paints Ltd.
Rewards and Market Creditability are still popular among the masses although the
other plans are available in the market.
Berger is the strongest brand in comparison to the other private Paints company
brands. It is also because Berger give maximum market creditability and low price products when we talk about paints markets.
100 Most of the dealers are concerned about the dealership agreement while taking
any dealership. This is the major information they want to know while taking any dealership agreement and terms.
Although Nerolac paints is a strong brand amongst the High Class and medium
class dealers, people of Bhagalpur city do not know about the company and its working.
Most of the people prefer short-term investment.
Most of Fresher Dealers wants market creditability and better advertisement of
Nerolac Paints.
Very high number of dealers has invested in Nerolac paints . Very less number of dealers has shown willingness to invest in Kansai Nerolac
Paints Ltd.
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Chapter 5 Suggestion
▲ Company should promote the advertisement.
▲ Company should take feedback from customers to analyze the quality of products and to judge the satisfaction level of customers.
▲Company should enter in ruler areas.
▲Company should try to pay attention on after sale service.
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Chapter 6 CONCLUSION
As it has been discussed, Today Paint Industry has a very high growth potential in market. Post liberalization, the industry has been growing at a rapid pace in terms of its assets under management.
However, due to the low key investor awareness, the inflow under the Nerolac is yet to overtake the inflows in other paint company. Low profit, Market Creditability, supply of goods and low margin rates make a deadly for the the dealers for whom paints paints market offer a route out of the impasse.
The investments in paints are not without risks because same forces such as frameworks, government government policies, policies, margin margin rate structures, structures, performance performance of companies, companies, etc. that rattles the other construction market as well as paint p aint market too.
The project analysis of the Bhagalpur market is shown very clear picture that today Berger paints is the market leader of the Bhagalpur market for better market creditability in comparision to other paint company.
So if Nerolac Paints want to shown their strong presence in Bhagalpur market. They should have better creditability system, better supply of good, best financial transaction, high margin growth. These are some factor which help to Nerolac paints in making leader of the Bhagalpur market.
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Cha pter 7 LIMITATIONS
In the research conducted all the due efforts are made with full effort and diligence but still their might be some error due to the following reasons:
•
Human behavior is too complex to determine. So the information disclosed by them may not be very accurate.
•
This research is conducted on a very small sample size, so it might be possible that the information given by such respondents may not match with the reply of the whole public of Bhagalpur.
•
There was a time constraint while conducting the report.
•
It might be possible that the answers given by the respondents are full of biasness.
•
Some of the respondents were not willing to reply the questions.
•
As the questionnaire is in English language, some respondents found it difficult to understand it, even many refused.
104 BIBLIOGRAPHY
www.nerolac.com
www.google.co.in
www.valuenotes.com
Marketing Research by Boyd and Jr. Westfall Stasch
Business Times
Economic Times
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Questionnaire 1)
Name of the Dealer:
2)
Address:
3)
Phone No:
4)
Registration No.:
5)
Are Are you you deal dealer er or sub sub dea deale lerr of of any any Pain Paintt Com Compa pany ny in Bhag Bhagal alpu pur. r. Yes
6)
No
If Yes Yes then then whic which h Pai Paint nt Comp Compan any y you you have have deal dealer ersh ship ip??
Nerolac Paints
Berger Berger Paints Paints
Asian Paint ICI Paints Paints
Others. 7)
Whic Which h Faci Facili lity ty of this this Pain Paintt Comp Compan any y attr attract actss you you for for
deal dealer ersh ship ip??
Company Brand Name
Company Market Profitability
Sales Team Service
Better Supply of Goods
Customer Satisfaction
Better Financial Transaction
Schemes & Reward
Others
8)
Toda Today y whi which ch bran brand d of of Pain Paintt Com Compa pany ny most most of the the cus custo tome merr pre prefe ferr rred ed??
Nerolac Paint
Berger Paint
Asian Paint ICI Paint
Others
9)
Whic Which h Pain Paintt Comp Compan any y has has more more mar marke kett shar sharee in com compa pari riso son n to oth other er Pai Paint nt Com Compa pany ny??
Nerolac Paints
Berger Berger Paints Paints
Asian Paint ICI Paints Paints
Others. 10)
Is Your Companies provide better Scheme and Reward on completion of Target? Yes
No
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11)
Is your your Comp Company any provid provides es all all type typess of categor categories ies of Pain Paintt to the custom customer? er? Distemper
Exterior Emulsions
Interior Emulsions
Putty
Interior & Exterior Primer
Plastic Paint
Wall Paint 12)
Others
Is your your Company Company provides provides Paint Paint on fewer fewer prices prices to Custom Customer er in the compari comparison son to to other other Paints? Yes
13)
Are you satisfied from the dealership of this Paint Company? Yes
14)
No
No
Is the the Financi Financial al Transa Transacti ction on & deliver delivery y of goods of this this Paint Paint Compa Company ny are give give full full satisfaction to you? Yes
15)
No
If you have a chance to change change the dealer dealership ship of this this Company Company then then which which Paint Paint Company Company you prefer and why?
16)
Do you know about the Kansai Nerolac Paint? Yes
17)
Do you know that Nerolac Paint is the second largest market share company in India? Yes
18)
No
No
Do you know that Nerolac Paint give their dealer better scheme and reward in comparison to other paint company in the form of Foreign and India tour. Yes
19)
No
Do you you know that that Nero Nerolac lac Pain Paintt deal deal all cate categor gories ies of of Interi Interior or & Exter Exterior ior Emul Emulsio sion, n, Putt Putty, y, Distemper, Paints? Yes
20)
No
Do you you know know that that today today most most of the Cust Custome omerr prefe preferr Nerola Nerolacc Paint Paintss due to big big Brand Brand Name Name & big Brand Ambassador ? Yes
No
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21)
Do you know that Nerolac offer less price against the better quality of paint to the Customer? Yes
22)
No
Do you you know know that that Nerola Nerolacc Paint Paint is the Subs Subsidi idiary ary Comp Company any of of Kansa Kansaii Paint Paint Japan Japan whic which h is one of the top ten Paint Companies in the world? Yes
23)
No
Do you you know know that that goodw goodwil illl and fam famee of Nerol Nerolac ac Pain Paintt is very very muc much h high high then then other other Pain Paintt Company? Yes
24)
No
Do you you know that that Nerol Nerolac ac paint paint is the the market market leade leaderr of various various type typess of Coati Coating, ng, & its its quality, value and service? Yes
25)
No
If you you are going to start start the the dealersh dealership ip with with Nerolac Nerolac paint paint which which types types of facility facility you you want want from the Company? Market Profitability Profitability
Supply of Good
Better Sales team service
Better Creditability System
Regular Scheme & Reward
Others.
Date:
Dealer Signature
