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Overlaps and synergies across BU’s
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INTANGIBLE 1. Engage Engagemen mentt of key key stak stakeho eholde lders rs across divisions and business units -
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Begin to see commonality of key challenges See the overlap and chaos from the customer’s perspective
Realization that customers view and experience the whole brand and not divisions or business units As such, need for greater collaboration and coordination where customers are cutting across different parts of the organization
4. Recogn Recognitio ition n for the righ rightt ideas ideas and and the proper execution -
Elevation of best practices to senior stakeholders and across divisions provide forum for superior and peer recognition
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