Ctg Security Solutions

CHAPTER 1 INTRODUCTION

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1.1 INDUSTRY PROFILE

The information technology (IT) industry has become one of the most robust industries in the world. IT, more than any other industry or economic facet, has an increased productivity,  particularly in the developed world, and therefore is a key driver of global economic growth. Economies of scale and insatiable demand from both consumers and enterprises characterie this rapidly growing sector. The Information Technology !ssociation !ssociation of !merica (IT!!) e"plains the #information technology$ as encompassing all possible aspects of information systems based on computers. %oth software development and the hardware involved in the IT industry include everything from computer systems, to the design, implementation, study and development of IT and management systems. &wing to its easy accessibility and the wide range of IT products available, the demand for IT services has increased substantially over the years. The IT sector  has emerged as a ma'or global source of both growth and employment.

India's IT Industry Information Technology is one of the most important industries in the Indian economy. The IT industry industry of India has registered registered huge growth in recent years. years. Indias Indias IT industry industry grew from 1* million + -ollars in 1*/11 to a whopping * billion + -ollars in 0**/0**2. In the last ten years the Information Technology industry in India has grown at an average annual rate of  3*4. The liberaliation of the Indian economy in the early nineties has played a ma'or role in the growth of the IT industry of India. -eregulation policies adopted by the 5overnment of India have led to substantial domestic investment and inflow of foreign capital to this industry. In 12*, high import duties had forced I%6 to leave India. 7owever, after the early nineties, many multinational IT companies, including I%6, have set up their operations in India. Som o! t" ma#or rasons !or t" si$ni!i%ant $ro&t" o! t" IT industry o! India ar  

!bundant availability of skilled manpower 8educed telecommunication and internet costs 8educed import duties on software and hardware products

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9ost advantages Encouraging govt. policies Som o! t" ma#or %om(anis in t" IT industry o! India ar )

T!T! 9&:+;T!:9< E8=I9E (T9) I:>&< ?I@8& I
IT services sector e"ist in the areas of consulting services, management services, internet services and application maintenance. So!t&ar ) oftware products are among the most highly e"ported products from India. The

software industry in India originated in the 12*s and grew at a significant pace in the last ten years. %etween 1/12 and 0**0/0**3, the Indian software industry grew more than five times from 03* crores to 130** crores. -uring the same period software and service e"ports from India grew by almost twelve times. ITES 

ome of the important services covered by the ITE sector in India are C  a-

9ustomer/interaction 9ustomer/interaction services including call/centers

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*-

78 services

%-

8emote education

d-

6arket research

-  :etwork consultancy

Hard Hard&a &ar r ) The hardware sector of the IT industry focuses on the manufacturing and

assembling of computer hardware. The consumption of computer hardware is high in the domestic market. -ue to the rise in the number of IT companies, sales of desktops, laptops, servers, routers, etc have been on the rise in recent years. 6any domestic and multi/nationalD companies have invested in the computer hardware market in India.

C"a++n$s *!or Indian IT Industry

!t present there are a number of challenges that are facing the information technology industry of India. They are C &ne of the ma'or challenges for the Indian information technology industry is to keep maintaining its e"cellent performance standards. Thee inno Th innovat vatio ion n needs needs to be don donee in thre threee area areass that that are are conne connect cted ed to the the info inform rmat atio ion n technology industry of India such as business models, ecosystems and knowledge. The improvement however, also needs to be ualitative rather than 'ust being uantitative.

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 1. CO/PANY PROFILE

9T5 ecurity olutionsG is a leading IT ecurity ervices H Training providing I& **10**J certified company . >ounded on 0th 6ay, 0**J by !'ay !nand at !mritsar,@un'ab !mritsar,@un'ab with an ambition to provide best International tandard IT ervices to the world.9T5 ecurity olutionsG offers various IT ervices H Training in various sectors like ?ebsite ?ebsite -esigningK-evelopment, oftware -evelopment, ;&5& -esigning, !ndroidKI&KI/@!!ndroidKI&KI/@!!pplicationK5ames -evelopment, ocial 6edia &ptimiation(6&),earch Engine &ptimiation (E&) ervices ,Ethical 7acking Training(&nline, Training(&nline, 8egular H -istance 6ode) K@ro'ects, International !ssignments H @ro'ects, :ationalKInternational Training @ro'ects, Tracing Tracing K pying (EmailsK6obile :umbers K I@ !ddress),-ata 8ecovery, eminarsK ?ork ?ork hops , >orensic Investigations Training ,Email/@enetration Testing TrainingK @ro'ects ,erver @enetration Testing TrainingK@ro'ects , ?!@TK=!@T TrainingK@ro'ects, 9orporate Training ,9yber 9ases, 9yber 9 yber ecurity ervices,  ervices, ?ebsite ?ebsite ecurity, :etwork ecurity, &nline 8eputation 6anagement (&86) K%ad ;inks 8emoval, !nti @iracy Investigations , acebookKTwitter K>acebookKTwitter ;ikesK =iewsK @romotion 9oncept H 9yber Investigations.

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/ISSION 9T5 ecurity olutionG is founded with the mission of giving ?orld 9lass IT ervices to the 9ompaniesK9orporate ectors H to the individual even at low cost. &ur main mission is to reach to every company and every individual worldwide and providing them international standard services. &ur 9ompany is based on this @illar of %est International 9lass ervices in ;ow 9ost only. 8ight from its inception &ur clients and their trust on us remained our Treasure &nly and still we live with this thinking and progressing ahead. This is one of the reasons that is making 9ompanies from worldwide to approach us H provide them the reuired services.

SER0ICES AND TRAINNIN 1. 2*sit Dsi$nin$3D,+o(mnt4

!ll packages include 96 available for choice

L?ord press, 6agneto, H &pen 9artM, to enable you with the facilities of edit and delete the pages from the browser you used and from the based control panel for the comfort of  your home. It also helps you the change the content without run around your web designer. :ow you can easily change content and pictures yourself. !ll ?ebsites are 9ustom built with eye appealing colors and designs. 9ontact us today for affordable custom web design packages or a affordable web design company.

. So!t&ar Dsi$nin$3D,+o(mnt4 9T5 ecurity olutionsG can build, deploy and maintain

a variety of scalable technology solutions for a variety of businesses. ?e develop systems and software that set aside your business to be dynamic and fle"ible in a way that allows you to compete in this highly competitive and high performance businesses world. oftware development for your business implements performance and future scalability which will implement a wide degree of competitiveness into your organiation and companiesN future 

growth. ?e offer Technical 9onsultants with a wide degree of disciplines to match the needs of  your company.

5. LOO Dsi$nin$ Sr,i%s4 9T5 ecurity olutionsG has e"perienced set of professional

who can handle this complicated tool. ?ell/designed ;&5& will increase your business deals and income.

6. SEO3S/O 7 Intrnt /ar8tin$4 E& or earch Engine &ptimiation is the process of 

optimiing the website to bring the websites position on the higher ranks on search engine results  pages. In the process of E&, it is done with the effective usage of 6eta tags, placing the correct keywords in the original te"t and doing careful analysis of keyword density using popular E& software tools and techniues. !ll these tools are good enough to increase the page rank and website traffic. ?e are counted in the top E& services company, providing earch engine optimiation in @un'ab. &ur dedicated team of E& professionals focuses only in enhancing your   business by looking at the competitive marketplace for your chosen keywords. CT S%urity So+utions9 stand to announce 8eputed E& 9ompany which promises guaranteed E&

ervices at the cheap and affordable price. @roviding E& services at competitive rates, we guarantee you that we know all the rules of the search engines and will follow all the guidelines needed. %eing a earch engine optimiation consultant, we develop the strategies to reach the top with very advanced E& techniues to e"plore better business prospects for the clients.

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:. Android 7 IOS A((+i%ations 7 ams D,+o(mnt4 CT S%urity So+utions9 offers

end/to/end solutions and services for mobile application development through its specialied skills and e"perience and implements and manages mobile solutions across touch points, be it internal organiational resources to optimie and streamline operations or to connect and interact with e"ternal target audience. ?e e"tend our e"pertise and innovation across all stages of an enterprise mobile application world, includingD  6obile trategy H 9onsulting  !rchitecture 9onsulting  +A design  -evelopment  Testing  6igration

;. Cy*r In,sti$ation Sr,i%s4 9yber Investigation ervices is a highly e"perienced investigation and forensic firm that helps 9orporations, mall %usinesses, and Individuals address unwanted cyber issues impacting their lives. Each year we receive thousands of reuests for help that range from 9yber 7arassment, +nlawful computer Intrusions, Invasion of @rivacy, E"tortion, Internet >raud, Trademark Infringement, -efamation, 9opyright Infringement and Intellectual @roperty Theft.

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<. Nt&or8 S%urity Sr,i%s 4 ) 9ontrolling how and where data is stored and shared is critical

to business successor 9ompany is e"pertise in building, maintaining, and managing secure networks that helps you safely connect employees and partners to the information they need when they need it. &ur strict network security standards help protect your data and your  reputation.
=. Data R%o,ry Sr,i%s4 CT S%urity So+utions9 guarantees up to 1**4 of your valuable

data by deploying highly skilled recovery professionals, specialied e"pertise H cutting edge technology, when you need it most. ?e support a wide range of 6ediaNs such as -esktop hard -isks, ;aptop 7ard -isks, +% -evices H 8emovable -rives, Bip -iskettes, 9-, -=-, >loppies, 6emory sticks H other digital media devices with unmatched success rate available in the country. >. 2*sit S%urity Sr,i%s4  ?eb !pplications have recorded a huge growth in the recent time.

!lmost every organiation present around wishes to have its business and management online for  uick and effective business processes. The risk and concern over the security of the web applications have grown along its popularity. The web applications may e"pose customer  information, financial data and other sensitive and confidential da ta if not configured properly.

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1?. Et"i%a+ Ha%8in$ Pro#%ts4 ?e at, 9T5 ecurity olutionsG ,Team of 7ighly -edicated

6embers and !ssociates pledge to protect data and track unauthoried or malicious hackers, especially in sectors like IT ,police services, insurance and %anking. If a system is hacked into, &ur 9ompany resort to tests such as vulnerability assessment testing, application penetration testing, network penetration testing, security analysis, reverse engineering, malware analysis, security auditing, and also security management. 11. Com(utr Ha%8in$ 7/o*i+ Ha%8in$ Fornsi% In,sti$ator4 CHFI  @rogram certifies

individuals in the specific security discipline of computer forensics from a vendor/neutral  perspective. 6obile >orensics is fast becoming a lucrative and constantly evolving field, this is no surprise as the mobile phone industry has been witnessing some unimaginable growth, some e"perts say it may even replace the 9omputer for those only wishing to send and receive emails.

ACHIE/ENTS ?1: O -eclared in IndiaNs Top 0* promising 9yber ecurity 9ompanies by 9I& 6againe. O tudents from abroad preferring online Training from us as they have found us worldNs best online IT ecurity Training provider. O ?e have got  7all of >ames (9ompanies including 5oogle, 6icrosoft H ony (Twice),3 wags,1 !cknowledgement from Eset !ntivirus 9ompany H 0 bounties. O 6any 9ompanies from India H !broad are in process of associationKpartnership with us.

2OR@SHOP3S2/INOR7CORPORATE TRAININ3PLACE//ENT DRI0E 9T5 ecurity olutionsG has covered many 9olleges and +niversities for providing ?orkshopsKeminars H @lacement -rives. =arious Topics like 9yber ecurity H Ethical 7acking, 6obile 7acking, >orensic Investigation H 9loud 9omputing are covered in our  workshops. Even we have conducted Training workshops for the 9orporate ectors ;ike  Enterprises, 5oyal 9onsortium ecurities @vt. ;td. and also in various banking sectors like I9I9I  bank ,7->9 %ank H many more.

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8ecently 9T5 ecurity olutionsG has conducted few workshops on #Ethical 7acking H Information ecurity$ at various 9ollegesK9ompanies in @un'ab. 9T5 ecurity olutionsG distributed #9ertificate of !ttendance$ to each personKstudent who attended the workshop.

0ISION 7 0ALUES4 we are the most trusted IT ecurity ervices H Training @roviding company, the easiest to deal with, offer the best value for money, and set the standards in the industry. The most obvious choice for all . =alues that we observe while we work  Integrity  Innovation  9ustomer centric  @eople 9are P&ne for all and all for oneP  Team work  Qoy and implicity 9ompanyNs !nalysis C 9T5 ecurity olutionsG 1. Strn$t"s  &ne of the leading private players in the IT ecurity industry in India  8eliable ervices  0F A 2 upports  9overs risk . 2a8nss4  ;ow 9apital  ;ow !dvertisement %udget 5. O((ortunitis4  7igh :etwork Individuals (7:I)  ! clear career path 11

 !ll round support through e"clusive advertising, own in house consultant, and world/class

training  ! comprehensive benefit package 6. T"rats4  -ynamic environment  Increasing 9ompetition  :on/creativity  !n +nfocused approach  9omplacency and arrogance

1.5 INTRODUCTION TO STUDY

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India provides high uality off share out sourcing services to the global entrepreneurs H start ups we are Rnow for our word press development from last  year. ?e combine our passion, creativity He"perience to deliver white labeled intellectual proprietary oftware Kweb application at low cost. I:IB solution

India has a huge clientele for both website design Hdevelopment services

covering countries like +!, +R ,H other European countries that have successfully used our  services since out commencement I:IB solution has the backing of more than * profssionals, who all use their high level of e"pertise in the most latest web programming technology including 7T6;, css3,magento H word. &ur team proficiencies include in design, corporate logos, e/commerce website 969, Hmany more rice internet applications.

INI SOLUTION SER0ICES

1. 2EBSITE DESIN S with hands on knowledge in website designing, the e"perts at

I:IB provide the client with design, building, publishing and mgt of website. ?hether it is design of small brochure website or large dynamic, function website, trust in I:IB and we will provide you professional, utilitarian and user/friendly website.

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. 2*sit d,+o(mntS we specialie in custom web development with high levels of 

e"pertise in the output and complete focus on the user e"perience. !nd the  professional, uniue and a user/friendly website that is easily navigable and uick to download.

5. E)%ommr% with the team e/commerce emerging as the latest slogan of business

worldwide, we at I:IB provide efficient e/commerce solution for all kinds of e/  business needs.

6. /u+timdia so+ution multimedia has become the o"ygen for the current day

 business communication. ?ho knows this better than us at I:IB ?e help you reach your target audience in the best way with our robust and elegant multimedia  presentations. !fter all, we enhance the appeal to your vision and mission though our  multimedia solution.

:. Custom &* d,+o(mnt  we have been in web development field from the past

many years and have gained much e"perience and e"pertise to deliver first class web 0.* application for individuals, businesses whether small or large. 9ustom web development evolves from the client specific needs which are somewhat uniue in itself and any application cannot fulfill it completely.

;. 2* a((+i%ation d,+o(mnt  web application development is a team covering a

wide range of services according to end business to end business needs. ?e at I:IB solution provide custom web application development using @7@, 7T6;, 9, Q!=!98I@T our team of e"perienced @7@ professional catch up with the client and 1F

deliver application that best suit the clientNs reuirements, budget, and schedule delivering a uality application in predefined time.

<. Et"i%a+ Ha%8in$ Trainin$  C &ur 9ourses are worldwide recognied for IT S%urity r+atd o*s H >urther admission. ?e also provide Qob assistance to our students

once they complete their respected course. 8emember our company doesnNt take Qob urety. ?e 'ust assist in getting 'ob offers only. Qob offers may be based in India or  out of India H this assistance is for the Indian tudents only.

=. Com(utr Ha%8in$ Fornsi% In,sti$ator Trainin$4 CHFI @rogram certifies

individuals in the specific security discipline of computer forensics from a vendor/ neutral perspective. The 9U7>I certification will fortify the application knowledge of  law enforcement personnel, system administrators, security officers, defense and military personal, legal professionals, bankers, security professionals, and anyone who is concerned about the integrity of the network infrastructure.

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@yramid olutions is a leading end/to/end service provider of IT olutions encompassing -esign, Implementation, 9onfiguration and 6anagement of IT Infrastructure. ?e specialie in the field of ?ired, ?ireless, &ptical fiber Installation H 6anagement services for small, medium and large campus :etworks. ?e are one of the fast/track growing :etworking 9ompany based at 7yderabad with e"tended operations in @une, %angalore H =isakhapatnam. @yramid has established its e"pertise in IT ervices by efficiently providing customer/centric services to several small, medium and large organiations in India by the help of technically ualified professionals. 9onscious efforts from @yramid in building the technical skills have helped us in growing our business and serving our esteemed customers. ?e possess skill in various technologies vi. 6icrosoft, 9isco, Quniper, >orte gate, -/;ink, <TI6!A, !6@, and 9lipsal. Our Strengths •

! leading E:- T& E:- service provider of IT olution

•

&ne of the >!T growing :etworking 9ompany based at 7yderabad

•

?e specialie in the field of ?ired, ?ireless, &ptical fiber Installation H 6anagement services &ur ervices includes -esign, Implementation, 9onfiguration and 6anagement of IT

•

Infrastructure •

>ocus on mall and 6edium %usinesses. !lso e"ecuted large campus :etworks.

•

!uthoried @artners for !6@, 9lipsal, ystima",8 H 6, !-9 Rrone, 6ole", @anduit H -/;ink

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PYRA/ID SOLUTIONS SER0ICES 1. Entr(ris so+ution  S our enterprise solution team, at pyramid technology solution (@T),

offers effective and efficient enterprise management option for our clientsN businesses. ?hile we provide with cutting/edge and customied enterprise enter solution we also help cut down the cost on acuiring the proprietary software.

. Custom so!t&ar3a((+i%ation S the ability coupled with ease and e"perience continues to

earn us the feathers in our hat. &ur suad of system analysis and programmers, at @T ate fuelled with e"pertise and e"perience and power by integrity to offer the best and customied application solution.

5. On dmand it sr,i%s with IT infrastructure becoming the sine ua non of the present

day businesses, efficient and smooth running of the system become highly imperative. ?e, at pyramid technology solution (@T), know your IT reuirement may not be full/time but we critical. our team at @T effectively addresses these needs though a program that enables the companies to gain access to our e"pert teams.

6. S(%ia+id sta!!in$ if you thought we would 'ust fill the reuired position then give it

another though. ?e at @T, offer you the right candidate for recruitment into any IT  position. >uelled by our e"pertise in the domain of professional staffing, we would leave no stone unturned to provide you the e"cellent staff to build your organiation.

:. +o*a+ sr,i%s  for many companies, total or partial outsourcing is the most cost/

effective answer to comple" IT challenges. In such cases, our global services team can help you accurately define pro'ect reuirements and successfully implement new technologies. our professional perform all pro'ect development work at our state Cof/the/ art technology centers located in the +. and India. 9onsider the benefits of a customied 12

solution which

included hardware,

software,

relevant technology, and

pro'ect

management.

;. Ora%+ a((+i%ation &racle application has been continuously innovating and adding to

its technology stack which, in turn, has ushered in the development of myriad of  application for a variety of businesses globally. @T, with its long and proven e"perience in the &racle sphere and, a rich pool of talent spanning e"pertise across the entire &racle technology spectrum, is well euipped to assess business needs, create

enterprise

application strategy, and deploy new technology so that customers get ma"imum value out of their investment

<. C+oud sr,i%s the pyramid approach to cloud is unlike that of a vendor. ?e donNt sell

widgets, and we donNt theorie about the future. !s business technologists with a pure client focus, we are orchestrators who can put your entire cloud pule together. ?ith the security discipline of digital though leader/ and with the core process knowledge of   business insiders/ we make the cloud safe and straightforward to use.

=. Data %ntr mi$ration and %onso+idation sr,i%s streamline data migration and

evolve your infrastructure. +pgrades can introduce risk and disruption, especially when the information infrastructure

is widely deployed or e"tensively customied. @yramid

successfully migrates over 1 terabyte every month, and is continuously enhancing our  migration tools and resources to help you plan and e"ecute even the most comple" technology and data migration.

>. /o*i+ Ha%8in$ 7 Fornsi% In,sti$ator4 Di$ita+  6obile >orensics is fast becoming a

lucrative and constantly evolving field, this is no surprise as the mobile phone industry has  been witnessing some unimaginable growth, some e"perts say it may even replace the 9omputer for those only wishing to send and receive emails. 1J

1.6 CO/PARISON BET2EEN CT AND OTHER IT CO/PANIES SER0ICES

2*sit Dsi$nin$3D,+o (mnt

9T5 ecurity olutionsG

I:IB solution

@yramid olutions

!ll packages include 96 available for choice L?ord  press, 6agneto, H &pen 9artM, to enable you with the facilities of edit and delete the pages from the browser you used and from the based control panel for the comfort of your home.

website designing, the It is not provide web e"perts at I:IB design Hdevelopment  provide the client with service. design, building,  publishing and mgt of  website

LOO Dsi$nin$ Sr,i%s

9T5 providing logo design I:IB not providing  :ot providing services logo services

A((+i%ations d,+o(mnts

There are provide !ndroid H ?eb application 9ustom I& !pplications H 5ames development softwareKapplication. -evelopment

/u+timdia so+ution 3Entr(ris so+ution

There are services

providing

both They are providing multimedia services

They

are

only

providing enterprise

services.

?eb !pplications have  :ot providing security ?ebsite ecurity E"pert Training, 2*sit S%urity recorded a huge growth in the services recent time. !lmost every delivered in the form Sr,i%s organiation present around of &ne 6onth &nline wishes to have its business and or 8egular 6ode of  management online for uick  Training. It involves and effective business all the tools and  processes. techniues (i.e.) 1

6anual and oftware  based to check the loopholes of any website and then fi"ing those loopholes. &ur 9ourses are 7ere, they are also worldwide recognied  provide ethical for IT ecurity related hacking training Qobs H >urther   admission. ?e also  provide Qob assistance to our students once they complete their  respected course. They are not providing  :ot providing. cyber services.

?e at, 9T5 ecurity Et"i%a+ Ha%8in$ olutionsG ,Team of 7ighly -edicated 6embers and Trainin$ !ssociates pledge to protect data and track unauthoried or  malicious hackers, especially in sectors like IT ,police services, insurance and %anking. 9yber Investigation ervices is Cy*r a highly e"perienced In,sti$ation investigation and forensic firm Sr,i%s that helps 9orporations, mall %usinesses, and Individuals address unwanted cyber issues impacting their lives. Ad,an% 2i)Fi This 9omprehensive and so  :ot providing interesting training module "a%8in$ will cover each and every techniue regarding ?i/>i ecurity and 7acking Techniues. This module e"plains about the wireless association and working, ecurity chema (?E@K?@!K?@!0) and lot more

:ot providing

0*

1.:CONSU/ER PREFERENCE 9onsumer @reference is a business term which is used to capture the idea of measuring how satisfied an enterpriseNs customers are with the organiation Efforts in a market place. Every organiation has customers of some kind. The organiation provides products (goods and services) of some kind to its customers through the mechanism of a market place. The products the organiation provides are sub'ect to competition whether by similar products or by substitution products. The reasons on organiation is interested in the satisfaction of its customers is because customers purchase the organiationNs products. The organiation is interested in retaining its e"isting customers and increasing the number of its customers. 7ow companies find consumer preferences 9ompanies routinely test the market to find out what customers like and dislike about their products and competitors products. This is usually done by an internal marketing department or outsourced to a market research firm. 6arket 8esearch E"ample 7ere is a popular e"ample of market research ! customer has finished shopping and paying for merchandise at a local grocery store. %efore handing the receipt to her, the cashier points to and e"plains that she has been invited to participate in a short survey about her visit. If she chooses to participate, she will receive V off her ne"t visit and a chance to win a large monetary grand prie. !fter gathering information, the ne"t step for the company is to determine what it means. !nalysis of the information may lead the company to change the formula, packaging, color, sie or some other feature of the product. The underlying foundation of demand, therefore, is a model of how consumers behave. The individual consumer has a set of preferences and values whose determination is outside the realm of economics. If an individual purchases a particular good, then the opportunity cost of that purchase is the forgone goods the consumer could have bought instead. ?e develop a model in which we map or graphically derive consumer preferences.

01

CHAPTER  LITERATURE RE0IE2

00

.1 RE0IE2 OF LITRATURE

Duts%" H. ??<-

has conducted research H showed that ITs impact on your organiations

 performance / we all know that IT is critically important to any organiations performance and success. Internal and outsourced IT resources are an integral part of any business. Technology impacts your organiations ability to attract and retain customers, compete effectively, provide high levels of customer service, drive workforce productivity and much more.

Sin"aG /at"& and @ansa+ ??<- .found that format choice is a cognitive process. !ccording

to them, like any other purchasing decision, format choice is also information processing  behavior. They emphasied that company is chosen based on the confidence that the customer  has about the nature and uality of product and service the consumer will receive. In Indian scenario, formats had been found to be influencing the choice of store as well as orientation of  the shoppers. Their study analyed the various factors influencing decision making process of  customers in choosing a store format. ! full profile procedure was used for the 9on'oint !nalysis in this study. The study also helped identifying the important factor set which affects consumer  format choice decisions. C"muturi /. ?=- it has conducted research H showed that Introduction @ro'ect/based

organiations place a lot of emphasis on customer preference, and rightly so, as customer  satisfaction is the key for improving these companies internal processes. It is time for taking stock of how your organiation has done revenue, profits, key product results, and services statistics. Rui.m. and yusta.i.??=-.  9oncluded that consumers identified the factors whose perception

had the greatest influence on customer preference H satisfaction in Indian IT companies.

B"ard&a# ??>-.  6easured that links between attribute perceptions and consumer satisfaction,

and between consumer satisfaction and sales performance, in the IT companies of India.

03

0rma and /adan ?1?-. 9oncluded that Indian IT companies are offering newer service

dimensions o create uniue shopping e"periences for the customers. 7owever, whether  consumers are able to perceive newer service dimensions and getting affected for store patronage in new store formats or not, remains to be found out. They emphasied the fact that Indian retail environment is going through a sea change due to the introduction of new formats and opening up of retail industry, it becomes important to understand the store image perceptions of  consumers here. The study attempted to find out the key factors that are perceived as important to Indian consumer in evaluation of a retail format. /ayo E. ?11- has conducted research H showed that Is IT (Information Technology) helping

to make your organiation highly competitive and efficient, or is IT your companys !chilles heel +nfortunately, at many companies if you ask ITs customers this uestion, the answer is PIT is our !chilles heelP or Pwe arent sureP. 6ost organiations spend a significant amount of  money on IT without getting the results customers, employees and the company needs. 8unning a highly effective IT organiation isnt easy. Tight budgets, fast changing IT reuirements, demanding IT customers, competitive business pressure, IT staffing issues and a highly comple" hardware, software and network environment are some of the reasons for IT falling short at many companies.

Rao ?11-G4) Internet service providers in India. provide a broad view of the role of an

Internet service provider (I@) in a nascent market of India. %uilding local content, fore knowledge of new Internet technologies, connecting issues, competitiveness, etc. would help in their sustainability.

Sin$" ?1-G  / The role of technology in the emergence of the information society in India

describes the role that information and others technologies are playing for Indian society to educate them formally or informally which is ultimately helping India to emerge as an information society.

0F

aya&ard"na ?1-. analyed that conceptual model of the effects of customer and service

orientation (&) behaviors of individual retail employees on individual customersN perceptions of  service encounter uality (EW), service uality (W), value, satisfaction, and behavioral intentions (%I).The sample was customers of IT industries they completed uestionnaires, to test the hypotheses, structural euation modeling was employed. They found that service and customer orientation (9&) behaviors are positively related to EW and WD EW is positively related to W and customer preference H satisfactionD W is positively related to value  perceptions and customer satisfaction

/is"ra ?15- concluded that the rapid growth of IT industry in recent years has necessitated the

upcoming many new firms to benchmark. IT industry are concerned about the available resources and their optimum utiliation with respect to consumersN need and preference. The study compared the performance of some selected IT companies using benchmarking in IT companies. The study had used -ata Envelopment !nalysis (-E!) to assess the relative efficiency of the IT companies. The results of data analysis showed that only sales cannot increase the efficiency of an IT industry.

0

CHAPTER 5 SCOPEG NEEDG OBECTI0ES

0

5.1 NEED OF THE STUDY The success of any organiation is highly dependent and how it attracts and retains new and e"isting customers. Today every company needs to be more fle"ible so that they attract more customers for the products offered. @rovide information about the performance ranks basing on which e"cision regarding salary fi"ation, confirmation, promotion, transfer and demotion are taken. @rovide feedback information about the level of achievement and behavior of  subordinate. This information helps to review the performance of the subordinate, rectifying performance deficiencies and to set new standards of  work, if necessary. @rovide information which helps to counsel the subordinate @rovide information to diagnose deficiency in employee regarding skill, knowledge, determine training and development needs and to prescribe the means for employee growth provides information for correcting placement.

5. SCOPE OF THE STUDY The scope of the study under mention points/

•

The programmed would help the organiation in meeting it future personal need. The programmed will help the employee in their personal group by improving their

•

knowledge as well as skill. To increase the productivity by increasing the level of performance

•

02

5.5 OBECTI0ES OF THE STUDY

•

To find the penetration of IT products in corporate H institutes.

•

&ur belief in the appropriate utiliation of clients time and ou r resources make us the  best professionals.

•

!re you a start/up or big agency who needs white labeled web development services Then you are at right place, we offer you the while label products for >8EE with no e"tra cost and you can sell it with your %8!:- :!6E.

•

?e provide easy payment milestones and deliverable which can helps you pay after your satisfaction.

•

•

To compare the use of IT products in institutes H business houses. To know the consumer preference regarding 9T5 ecurity olutions T6

•

To analye the strategies that the company should adopt to turn viewers into consumers

•

To know the present status of the competitors of 9T5 ecurity olutionsG in terms of  advertisement

0J

CHAPTER 6 RESEARCH /ETHODOLOY

0

6.1 RESEARCH /ETHODOLOY

6.1.1 Rsar%" Dsi$n4)

! customer survey was undertaken to assess the customers. !n e"ploratory research design was adopted to conduct the study in order to know comparative analysis of consumer preference toward 9T5 security solution H other it companies In order to get the relevant data, primary data was collected by meeting the respondents personally. 6.1. Data %o++%tion

The study is based on primary as well as secondary data. a- Co++%tin$ Primary Data  @rimary data are collected through the responses of the customers through uestionnaires which were specially prepared for this study. The uestionnaire contained uestions regarding the general and socio/economic characteristics of the respondents such as age, religion, educational ualification, etc.  b) Co++%tin$ S%ondary Data4 There was e"tensive use of secondary information in the form of   books, articles published in magaines, 'ournals, newspaper, etc. Priod o! study

The study was conducted for a period of F days. The study involved collection of data from individuals and further information from the profile. 6.1.5 Sam(+ si  >or this study, a sample of * respondents was interviewed from the

customers and workers of 9T5 ecurity olutions. 6.1.6 Sam(+ dsi$n  ense survey, all items in any field of inuiry constitute a #universe$

or #population$. ! complete enumeration of all items in the XpopulationN is known as a census survey. 6.1.: Sam(+in$ Ara4  Qalandhar 3*

.

CHAPTER : DATA ANALYSIS AND INTERPRETATION

31

:.1 DATA ANALYSIS AND INTERPRETATION 1. -o you know about 9T5 ecurities

Table .1 @articulars
8espondents 3 1 *

4age 2* 3* 1**

>igure .1

Respondents

 Yes

15

 Yes

35

Intr(rtation

The above analysis reveals that 2*4 of customers know the company and 3*4 doesnNt.

0.

?hat kind of services you avail from the company 30

Table .0 @articulars oftware 7ardware -ata 8ecover Total

8espondents  1* 1F 3*

4age 0* 3F F 1**

>igure

.

Respondents

6

Software Hardware

14

Data Recover

10

0 Intr(rtation

This analysis reveals that 0*4 of the respondents avail software services of the company, 3F4 uses the hardware services and F4 avail the data recover.

33

3.

@articulars

8espondents

4age

=ery 5ood



0*

5ood

F

1F

!verage

10

F*

%ad



1

=ery %ad

3

1*

Total

3*

1**

7ow do rate the performance of the company Table .3

>igure .3

Respondents Very Good 5

3

Good

6 4

12

Average Bad Very Bad

Intr(rtation

This analysis reveals that 0*4 rates it X=ery 5oodN, 1F4 rates it X5oodN, F*4 rates it X!verageN, 14 rates it X%adN, 1*4 rates it X=ery %adN. 3F

6. -o you know about I:IB solution

Table .F @articulars
8espondents 0J 00 *

4age  FF 1**

>igure .F

Respondents  Yes "o

"o; 22; 44!  Yes; 2; 56!

Intr(rtation

The above analysis reveals that 4 of customers know the company and FF4 doesnNt

3

. -o you recommend the service of 9T5 to others Table . @articulars igure .

8espondents 0* 1* 3*

4age  3F 1**

Respondents

 Yes

10

"o 20

Intr(rtation

The Wuestion this said the service of 9T5 to others 4
. ?hat is your opinion towards 9T5 services Table .

3

@articulars E"cellent 5ood !verage @oor Total

8espondents J  1* 2 3*

4age 02 12 33 03 1**

>igure .

Respondents $%ce&&e't #



Good Average (oor

10

5

Intr(rtation

The Wuestion this said opinion towards 9T5 services 024 e"cellent, 1245ood, 334 !verage, 034 @oor.

2. -o you know about pyramid solution Table .2 @articulars
8espondents 03 02 * >igure .2

4age F F 1**

32

Respondents

 Yes "o; 2#; 54!

"o

 Yes; 23; 46!

Intr(rtation

The above analysis reveals that F4 of customers know the company and F4 doesnNt

J. If yes do you know the services of the @yramid 9ompany

Table .J

@articulars
8espondents 0* 3* *

4age F* * 1**

>igure .J

3J

Respondents

 Yes "o

 Yes; 20; 40! "o; 30; 60!

Intr(rtation

This analysis reveals that F*4 of the people avail the service of the company and *4 of people doesnNt avail the services of the company.

. !fter using services of 9T5 what is your satisfaction level Table .

@articulars 7ighly satisfied atisfied -issatisfied 7ighly -issatisfied Total >igure .

8espondents 1J 1F 1* J *

4age 3 0J 0* 1 1**

3

Respondents



H)g*&y sat)s+ed 1

10

Sat)s+ed D)ssat)s+ed H)g*&y D)ssat)s+ed

14

Intr(rtation

The Wuestion this said services of 9T5 what is your satisfaction level 34 7ighly atisfied, 0J4 atisfied, 0*4 -issatisfied, 14 7ighly -issatisfied.

1*. ?hat is your opinion towards 9T5 services Table .1*

@articulars E"cellent 5ood !verage @oor Total

8espondents J  1* 2 3*

4age 02 12 33 03 1**

>igure .1*

F*

Respondents $%ce&&e't #

Good



Average (oor 10

5

Intr(rtation

The Wuestion this said opinion towards 9T5 services 024 e"cellent, 1245ood, 334 !verage, 034 @oor.

11. 7ow you get the information about 9T5 Ta*+ :.11-

&+89E I:>&86!TI&:

&>  :&.&> 8E@&:-E:T

@E89E:T!5E

?ebsites

10

0F4

>riends H family

1*

0*4

6againes



104

 :ewspapers

F

J4

advertisement

1J

34

total

*

1**4

>I5+8E .11

F1

NO.OF RESPONDENT "ewsaers; 13! ,e-s)tes; 3! aga)'es; 1! .r)e'ds / fa)&y; 31!

Ana+ysis 7 Intr(rtation4

The above table * respondents indicates that 324 peoples gets information from website and 14 from magaines and 134 from news papers.

10. 9T5 runs demo classes for students before enrolling. This practice gives you a better  knowledge about the course contents H the uality of education provided. Ta*+ :.1

&@I:I&:

@E89E:T!5E

trongly atisfied

:&.&> 8@&:-E:T 1J

atisfied

0

04

 :eutral

F

J4

-issatisfied

3

F4

trongly dissatisfied

*

*4

Total

*

1**4

34

FIURE :.1

F0

NO.OF RESPONDENTS D)ssat)s+ed; 6! Stro'g&y "etra&; ! Sat)s+ed; 35! Sat)s+ed; 51!

Ana+ysis 7 Intr(rtation4

The above table of * respondents indicates that, 04 people satisfied of that brand, 34 strongly satisfied, J4 people dissatisfied, F4people strongly dissatisfied.

13. ?hich of the following acts as the best promotional tool Table .13

&+89E I:>&86!TI&: ?ebsites

&>  :&.&> 8E@&:-E:T

@E89E:T!5E

10

0F4

%anners

1*

0*4

eminars



104

 :ewspapers advertisement -oor to -oor

F

J4

1J

34

total

*

1**4 >I5+8E .13

F3

NO.OF RESPONDENT "ewsaers; 13! ,e-s)tes; 3! Se)'ars; 1! Ba''ers; 31!

Ana+ysis 7 Intr(rtation4

The above table * respondents indicates that 324 peoples gets information from website and 14 from banner and 134 from news papers.

1F. The course contents at 9T5 are Ta*+ :.16

!:?E8

:&. 8E@&:-E:T

&> @E89ET!5E

E"cellent

1J

34

=ery good

1

304

5ood

1*

0*4

@oor



104

Total

*

1**4 FIURE :.16

FF

NO. OF RESPONDENTS (oor; 12! Good; 20!

$%ce&&e't; 36!

Very good; 32!

Ana+ysis 7 Intr(rtation4

>rom the above table of * respondents it is shown that 34 peoples are like that course content and 104peoples are not like that content

1:.  ?hat is main purpose of using IT ervices Ta*+ :.1: FIURE :.1:

?&8R

:&.&> 8@:-:T

@E89E:T!5E

@ersonal

0

04

&fficial

0*

F*4

%oth

F

J4

Total

*

1**4

F

NO.OF RESPONDENTS

B78H; !

oc)a&; 40!

erso'a&; 52!

Ana+ysis 7 Intr(rtation4

The above table * respondents indicates that, 04 peoples are using IT services for personal uses,J4 for both purpose and F*4 for official use.

CHAPTER ; F

;.1 Findin$s o! t" study

•

6a'ority of respondents are aware of the company

•

6a'ority of respondents give e"cellent rating to the company.

•

•

6a'ority of respondents came to know about the company by their friends, followed by relative, print media, college and other sources. %rand name holds a lot of importance for respondents while choosing an education  provider. %esides brand name, customers even look out for uality. F2

•

%est promotional tools according to survey done are seminars, newspaper ads and  banners

  ;. Limitation o! t" study

This research study was time bound and due to this only a few aspects of the problem were taken up for study. •

•

•

•

•

ome of the respondents may have told prefer promotion and were much conscious for  their brand. The ma'or problem of the survey was that most of the respondents being very loyal to their brands did not give e"act answers. ;ike they did not talk much about what problems they are facing, what are the different marketing schemes of the brand in which they deal etc. This research study was taken in a limited area only findings may vary if the area of  study is changed. ome of the respondents might have been biased in their responses and as such the analysis and conclusion based on it could vary to some e"tent. ome of the conclusions also depend upon secondary data. To the e"tent these data are reliable, the conclusion derived from them are valid.

FJ

CHAPTER <

<.1 RECO//ENDATIONS

F

•

•

•

•

•

There is a compelling need for applications to take environmental factors into account in their design, driven by the need to align with organiational environmental policies, reduce power and infrastructure costs and to reduce current or future costs. The potential reduction in energy and emissions footprint through good architectural design is significant. The move to more environmentally sustainable applications impacts software and infrastructure architecture. The link between the two is strong, driving a need for 'oint management of this area of  concern from infrastructure and software architects within organiations. These issues should be considered at the outset and during a pro'ect, not left to the end

<. CONCLUSION CT S%urity So+utions9 is the most preferred company for the IT ecurity ervices H Training,

its recall and recognition level is high .%usiness promotion is the only factor that is influencing its sales. The company has to really work hard at its advertising campaigns and there should be consistency in advertising, and should not be only during its sales promotion campaigns. It stands far  ahead from its competitors, but to remain in competition the company has to really improvise its  products on a freuent basis.

*

BIBLIORAPHY

BIBLIORAPHY Duts%" H. ??<-. , X9onsumer @reference, Journal of Vocational Behavior , =ol.22, :o.1, 0*1*,

 pp.1J Sin"aG /at"& and @ansa+ ??<-  X7uman 8esource 6anagementN, International Journal of 

 Management, =ol.1, :o.3, 0**, pp.0/2.  Sin$" ?1-GXThe @rincipal of cientific 6anagementN,  International Journal of Management,

=ol.12, :o.1, 111, pp.F3/.

1

Rui.m. and yusta.i ??=- $ ! comparative tudy of consumer preference towards IT

companies =ol.10, :o.1, pp.31/F0. 0rma and /adan ?1?-  9ustomer @reference for %randed 9omputers$ aya&ard"na ?1-  ! comparative tudy of customer @erception towards IT companies

other computer companies.$ 2EBSITES4 "tt(433&&&.&i8i(dia.%om "tt(433&&&.s%ri*d.%om "tt(433&&&.$oo$+.%om "tt(433&&&.%t$s%urityso+utions.%om

0

ANNEJURE

W+ETI&::!I8E -ear irK6adam I am ka'al arora @ro'ect Titled #comparative analysis of consumer preference toward ctg security solution H other it companies$ 3rd semester 6%! student of Innocent 7earts 5roup of Institutions doing my pro'ect work entitled #I reuest you to provide your feedback which will  be of great use to complete this research pro'ect. The information will be kept confidential and used for academic purposes only.  :ame  !ge 1J/3*  3*/F*  above F*  3

@rofession 1. -o you know about 9T5 ecurities i.
oftware Training 7ardware

iii.

-ata 8ecover  

iv.

!ndroid !pps -evelopment

3. 7ow do rate the performance of the company i. ii.

very good good

iii.

averages

iv.

bad

v.

very bad

F. -o you know about I:IB solution i.


ii.

:o

. -o you recommend the service of 9T5 to others i.


ii.

:o

. ?hat is your opinion towards I:IB services i. ii.

E"cellent 5ood

iii.

!verage

iv.

@oor  

2. -o you know about pyramid solution i.


ii.

:o

J. If yes do you know the services of the @yramid 9ompany i.


ii.

:o

. !fter using services of 9T5 what is your satisfaction level i. ii.

7ighly atisfied atisfied

iii.

-issatisfied

iv.

7ighly dissatisfied

1*. ?hat is your opinion towards 9T5 services i. ii.

E"cellent 5ood

iii.

!verage

iv.

@oor  

11. 7ow you get the information about 9T5 i. :ewspaper   ii. ?ebsites iii. >amilyK>riends iv. advertisement v. 6againes 10. 9T5 runs demo classes for students before enrolling. This practice gives you a  better knowledge about the course contents and the uality of education provided. i. trongly agree ii. !gree iii. :eutral iv. -isagree v. trongly disagree 13. cholarship tests are a good means of checking an individualNs aptitude. i. trongly agree ii. !gree iii. :eutral iv. -isagree v. trongly disagree 1F. ?hich of the following acts as the best promotional tool i. 9anopy campaign ii. %anners iii. eminars iv. :ewspaper advertisement v. -oor to -oor   1. The course contents at 9T5 are i. E"cellent ii. =ery good iii. 5ood iv. !verage 