Conficts 1. Stress Stress-r -rela elated ted illnes illnesses ses In 2007 in Cannon Denmark appeared a stress related illness problem which resulted rom the chanes in the orani!ation and increasin pressure to perorm. "nother cause could be the act that the Denmark o#ernment o#ernment strenthened the anti-smokin leislation in the same period and the companies were orced to make chanes as well in order to respect the leislation. $ecause it caused man% problems or the manaers& human resources and increased the workload or other emplo%ees& Cannon Denmark started to de#elop a polic% to reduce stress in the workplace but soon reali!ed that it was not enouh and started to e'amine the (uropean and lobal Canon policies as well. 2. (mplo%ees (mplo%ees not not allowed allowed to sit down down durin durin workin workin hours hours In )apan& Canon (lectronics Inc. orced its emplo%ees to stand durin their work and demanded that the% walk at a speci*c pace because the representati#e representati#e director o Canon (lectronics belie#ed that b% orcin emplo%ees to stand& not onl% sa#ed mone% but increased increased producti#it% and enhanced emplo%ee relationships. It is air to assume that people eel under pressure when the% are not allowed to sit down durin workin workin hours and as the Canon Denmark case showed& work related stress has a neati#e e+ect on the workin process and ocusin on pre#entin stressul situations is crucial. "lso& it is important that ood practices rom one compan% to be applied to the whole roup. It is unclear on how or e#en i this case was addressed because because o the author,s dicult% to understand the )apanese lanuae and b% Canon,s a#oidance to issue an ocial report report it also points to a lack o transparenc% in reportin o this issue. CSR policies post-conficts he main ocus ocus o this case stud% stud% is on the the comparison o o Canon,s sustainabilit sustainabilit% % reportin on emplo%ee maters between the %ears 2007 and 2010 Since oundin& Canon promoted /ealth irst as one o its 3uidin principles but in 2007 it became #er% clear in their sustainabilit% report that the% shited rom reacti#e reacti#e to proacti#e on the pre#ention o liest%le-related liest%le- related diseases throuh liest%le checks and tests perormed durin periodic medical e'aminations and ocusin more on cholesterol and smokin rates. - he% belie#e belie#e that that it,s better better to to pre#ent pre#ent than treat treat the the pro problems blems he main ocus ocus in 2007 was was stress manaement due to the Canon Denmark Denmark case& and was seen as an opportunit% to de#elop a new action based polic% that co#ered 4 - 5ork-lie ba balance - "in wo workorce - ealth an and sa saet% - Stre tress man manaement - 6espe espec ct and and tole tolerrance nce - Smok Smokin in& & alc alcoh ohol ol and and sub subst stan ance ce abu abuse se - utri utriti tio on and and e' e'erc ercise ise "lso& Canon implemented /no /no o#ertime da% hopin it will contribute contribute to the work-lie balance& and their in-house ratio o 809 adherence to prescribed workin hours on /no o#ertime da%s was achie#ed in 200: when the number o o#ertime hours worked worked per emplo%ee was down b% appro'imatel% 100 hours than the %ear beore. he data reistered reistered until 2010 reardin reardin cholestero cholesteroll and smokin rates show that that the tarets tarets ha#e been e'ceeded. Startin with 2010& Canon continued to ocus on acti#e encouraement or health% work and lie balance but with emphasis on education& de#elopment and perormance and introduced in 2011
seminars or manaers in China and ;ietnam and intercultural trainin seminars at operational sites in (urope. <#erall& three =uarters o emplo%ees were satis*ed because Canon met their needs.
