SUMMER TRAINING REPORT On Project topic
Study on marketing activities
Company namename- CROMPTON GREAVES GREAVES LIMITED
Submitted by Yogesh Sharma
Roll No: -20090126 Batch: 2009-2011
ACKNOWLEDGEMENT It gives me great pleasure to express my deep sense of gratitude to Mr. Ramuavtar Dixitsenior sales executive Marketing, without whose patient guidance and constant encouragement this study would not have come to its present form. I am sincerely thankful to him for permitting me to work on a topic of special interest to me for study. I ow e him a debt of gratitude for constructive criticism from time to time during the course of these investigations. I am also highly grateful to other faculty members for providing all facilities for carrying out this project work.
My sincere thanks must go to my family members who showed patience and forbearance during the period of our study.
Name
Yogesh Sharma
IILM management school
New Delhi
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Introduction Crompton Greaves (CG) is the part of the US$ 3 billion Avantha Group, a conglomerate with an impressive global foot print. Since its inception, CG has been synonymous with electricity. In 1875, a Crompton 'dynamo' powered the world's very first electricity-lit house in Colchester, Essex, U.K. CG's India operations were established in 19 37, and since then the company has retained its leadership position in the management and application of electrical energy. Today, Crompton Greaves is India's largest private sector enterprise. It has diversified extensively and is engaged in designing, manufacturing and marketing technologically advanced electrical products and services related to power generation, transmission and distribution, besides executing turnkey projects. The company is customer-centric in its focus and is the single largest source for a wide variety of electrical equipments and products. With several international acquisitions, Crompton Greaves is fast emerging as a first choice global supplier for high quality electrical equipment
PROJECT TOPIC Research on the effectiveness of marketing activities
at CGL Distribution Tr ansformer
Division (T2)
PROJECT OBJECTIVE The project has been undertaken with following objectives in mind.
A detailed study on the performance of CGL T2 division for the past four years. Financial statement analysis A detailed study on the marketing activities of T2 division Identifying the
problems faced by the marketing department and the
reasons for lower conversion rate of the sales enquires, which includes Preparation of SWOT Analysis for the Tendering and Execution departments.
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To
find
ou t
methods
for
improving
the
effectiveness
of
marketing
activities.
Datas Datas required requi red Last four years order input Last four years sales details Last four years financial statements
History Crompton Greaves goes back to 1878, when Col. R.E.B. Crompton founded R.E.B.Crompton & Company. The company merged with F.A Parkinson in the year 1927 to form Crompton Parkinson Ltd., (CPL). Greaves Cotton and Co (GCC) was appointed as their concessionaire in India. In 19 37, CPL established, it's wholly owned Indian subsidiary viz. Crompton Parkinson Works Ltd., in Bombay, along with a sales organization, Greaves Cotton & Crompton Parkinson Ltd., in collaboration with GCC. In the year 1947, with the dawn of Indian independence, the company was taken over by Lala Karamchand Thapar, an eminent Indian industrialist. Crompton Greaves is headquartered in a self-owned landmark building at Worli, Mumbai.
Today, Crompton Greaves (CG) is part of the US$
3
billion Avantha Group, a conglomerate with an
impressive global footprint. footprint. Mr. Gautam Thapar, the third generation of Lala Karamchand Thapar, is Chairman & CEO of India's foremost diversified corporation, the Avantha Group. Mr. Sudhir Mohan Trehan is the Managing Director of Crompton Greaves Limited since May 2000. He was the recipient of the Outstanding Chief Executive of the Year Award for 2000-2001, instituted by the Indian Institution of Industrial Engineering, for steps he took towards successfully implementing implementing his vision of making Crompton Greaves a world-class manufacturing company. In addition to above, the Board of Directors includes the renowned names of Dr. O. Goswami, Mr. S. Labroo, Dr. Valentin A H von Massow, Ms. M. Pudumjee, Mr. S.P. Talwar and Mr. S.R. Bayman.
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Major Acquisitions Pauwels Acquisition Crompton Greaves has completed the acquisition of the Belgium-based Pauwels on 1 3th May 2005.
Ganz Acquisition Crompton Greaves have also successfully acquired Hungarian based Ganz (GTV), engaged in the manufacture of EHV Transformers, Switchgear, Gas Insulated Switchgear (GIS), Rotating Machines and Contracting businesses and Transverticum Kft (TV), engaged in the supporting areas of design, erection, commissioning and commercial activities on 17th October,2006; TV being a subsidiary of GTV.
Microsol Acquisition The acquisition of Microsol Holdings Limited (MHL) and its associate companies in May 2007 is yet another significant stride in CG's journey towards positioning itself as a Global T&D Solutions Provider.
Sonomatra Acquisition Crompton Greaves concluded an arrangement for the acquisition of Societe Nouvelle de Maintenance de Transformations (Sonomatra) of France in June 2008. Sonomatra provides on-site maintenance and repair of power transformers and on-load tap changers, oil analysis, oil treatment and retro filling.
Product & Services Offered By Crompton The company is organized into three business groups viz. Power Systems, Industrial Systems, Consumer Products. Nearly, two-thirds of it's turnover accrues from products lines in which it enjoys a leadership position. Presently, the company is offering wide range of products such as power & industrial transformers, HT circuit breakers, LT & HT motors, DC motors, traction motors, alternators/ generators, railway signaling equipments, lighting products, fans, pumps and public switching, transmission and access products. In addition to offering broad range of products, the company undertakes turnkey
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