Critical Thinking for Ux Designers Workshop 110328145626 Phpapp02

Critical Thinking for UX Designers (or Anyone really!) Stephen P. Anderson @stephenanderson

Russ Unger @russu

It’s not about the tools, it’s about the thinking process that led to these tools

A C T I V I T Y

It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea.

A C T I V I T Y

It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea. It’s 2017. “User Experience” is Dead. What happened? Write the obituary for User Experience.

Critical Thinking Skills?

Houses, Walls, Windows

Image Source © Time Inc.

Henry Ford

“

If I would have asked people what they wanted, they would have said “a faster horse.”

Images Source © Time Inc.

The Limbic System

Images Source http://home.comcast.net/~momtofive/SIDWEBPAGE2.htm

Brains Are Wired 2-Dimensionally

Image Source © icanhascheezburger.com

Limbic Also Controls the Orgasms

Image Source © http://www.meh.ro/

My Wife

“

Really? An orgasm slide? Those people had better not think that’s me in the picture... Image Source Russ Unger

Dr. Steve Julius

“

With a bit of training and through some basic brainstretching exercises, we can be reflective. We can slow down and find alternative solutions. Image Source Steve’s Son Max

Let’s Try One

•Four Magic Seedlings •Must be planted equal distances apart from each other •Yes. You have to plant four of them to make the magic

Image Source © Russ Unger

Show Your Work

2’

2.8 284 271 2’

2’

2’

Math Lesson: 2 2 2 A +B =C 4+4=8 Square Root of 8 = 2.82842712

2’ Image Source © Russ Unger

Solved!

2’

2’

2’

2’

’2 2’

Image Source © Russ Unger

DTCT

What It IS NOT: •Biased •Partial •Uninformed •Prejudiced

What It IS:

•Self-directed •Self-monitored •Self-corrective

Image Source © Time Inc.

‘Z’-Shaped Thinkers

Why

?

‘T’ was taken...

T

deep vertical expertise

empathy to see patterns and branch out into other areas

-Shaped Thinkers?

V

-Shaped Thinkers?

iShaped Thinkers?

Z

“When everyone zigs, zag.”

X

Z

Z

Z

reliable, but diminishing returns

reliable, but diminishing returns opportunity to ‘change the game’

?

Nicholas Negroponte

Nicholas Negroponte

George Lucas

Dean Kamen

r e t s n i buckm fuller

Geodesic Dome Housing

The Fuller Projection

The Dymaxion Car

The Dymaxion Bathroom / Fog Gun Shower

“When everyone zigs, zag.”

Cool... o t e v a h s i h t But What does n g i s e d n o i t a c i do with appl ? t n e m p o l e v e d and

‘Z’-Shaped Thinkers approach challenges (of all kinds!) in different ways

what happens here?

Z

‘Z’-Shaped Thinkers...

reframe the ??? problem

A C T I V I T Y

You have 3 minutes. Design a vase.

(example from Marc Rettig)

A C T I V I T Y

You have 3 minutes. Design a vase. Design a better way for people to enjoy flowers in their home. (example from Marc Rettig)


reframe the ??? problem


reframe the problem

A ROUGH DESIGN MATURITY CONTINUUM

DESIGN AS Design redefines the challenges facing the organization.

FRAMING

Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here. Design finds new opportunities by solving existing problems.

PROBLEM SOLVING

?

Design process generates alternatives within a problem space. Design also narrows down those options to a specific solution.

Design makes things work better.

FUNCTION AND FORM

This is the classic practice of design - but it's still commonly limited to incremental improvements through iteration over existing solutions.

+

Design is the gateway to be hip and cool.

STYLE

!

NO CONSCIOUS DESIGN

?

Design is stylish, but too often is percieved and practiced as a cosmetic afterthought.

Design value isn't recognized. This attitude fosters design by default however things come out is fine, because there are more important issues to deal with.

(Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )

Design a vase.

Design a better way for people to enjoy flowers in their home.

Design a vase.


Design a better search engine results page.

Design a better way to learn about [topic]

Design a vase.


Design a better search engine results page.

Design a better way to learn about [topic]

Product or Task Focused

Experience Focused.

Framing the right problem is about:

Context Current Problem(s)

Desired Outcome(s)

A C T I V I T Y

“Find the center”

A C T I V I T Y

“Strategy Canvas”

A C T I V I T Y


A C T I V I T Y


A C T I V I T Y

A

B

A

B

WRONG PROBLEM!

!

?

!

?

(RIGHT PROBLEM TO SOLVE)

“What’s the value of what I’m delivering?”

For the purpose of...

UNDERSTANDING

I’ve used...

DESIGN RESEARCH Looks at People, the Activities, and the Context of those Activities

PERSONAS ALIGNMENT

SCENARIOS EXPERIENCE MODELS MENTAL MODELS STORIES

EXPLORATION CLARIFICATION

MOCKUPS

COMMUNICATION INSPIRATION

PRESENTATIONS / MODELS

PERSUASION

PROTOTYPES

HUMILIATION & GALVANIZATION

EXPERT EVALUATIONS


explore many perspectives

The Cotton Bowl

Image Source My Cousin

The Cotton Bowl

“

She focused so much on her business that she forgot to focus on her business.

Image Source My Cousin

A C T I V I T Y

“role play the browser”

A C T I V I T Y

Tip!

Ask yourself “can a five year old understand this?”

A C T I V I T Y

“Wear a different hat.”

How would these different brands respond to the same design challenge?

A C T I V I T Y

“Classical Invention” (as a way to see something from 5 different perspectives) Definition -Genus -Division

Comparison -Similarity -Difference -Degree

Relationship

-Cause and effect -Antecedent and consequence -Compliments -Contradictions

Circumstance

-Possible and impossible -Past fact and future fact

Testimony -Authority -Testimonial -Statistics -Maxims -Law -Precedents

A C T I V I T Y

“Peaks & Valleys” Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?

A C T I V I T Y


Ordering Pizza for Delivery

Browse Coupons

Build Pizza

Review Price

Payment Info

Wait

Eat!


Browse Coupons

Build Pizza

Review Price

Payment Info

Wait

Eat!


! Eat!

Browse Coupons

Build Pizza

Wait Review Price Payment Info

"

! Build Pizza

Browse Coupons Review Price Payment Info

"

!

!

Wait

Eat!

! Build Pizza


"

!

!

Wait

Eat!

! Build Pizza


"

!

!

Wait

Eat!

! Build Pizza


"

!

!

Wait

Eat!

! Build Pizza


"

!

!

Wait

Eat!

A C T I V I T Y


A C T I V I T Y

“Reverse the Problem” What’s the opposite of what you’re trying to do? How would you design something with the opposite goal?

Habit to develop: {Training your mind differently (Count squares for a week, etc.)}

http://www.flickr.com/photos/43130906@N04/4251109221/

Habit to develop: Change your work context every 18 months. (new job, new project or new role within your company)



synthesize information

News To Me

Images Source © Time Inc.

Deja vu?

Images Source © The Wachowski Brothers

Remember These?

Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/

Remember These?

“

When the cassette recorder was invented, the music industry announced a moral panic over the fact that people could simply steal music from the radio, or copy it from each other. - John Lanchester Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/

Remember These?

Images Source Wikipedia

Meet the First Digital Audio Player

Images Source Kane Kramer http://www.kanekramer.com


1979 Images Source Kane Kramer http://www.kanekramer.com





The MP3 Player is an Application

Images Source © http://flickriver.com

The New Books

The New Books

Free?

Back to the Newspapers...



+ =

Fog Gun Shower

+ Cooking

+ Cooking

+ Poetry

+ Poetry

+ Usability

+ Usability

Habit to develop: Expose yourself: Learn from other disciplines (film, restaurants, gardening, etc.)


A C T I V I T Y

“Forced connections”

http://getmentalnotes.com/

Habit to develop: Expose yourself! To other kinds of UIs–from games, different industries, and other devices (kiosks, mobile, medical, car dashboards, etc.)


http://www.aaronjasinski.com/

1

3

Categories Bars... color coding 4 height

5

More details on click

2

Sub-Categories

REGION 3 REGION 2 REGION 1

27 26 25 24 23 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01

REGION 1

REGION 2

REGION 3

123.45

93.04

Supervisor: John Smith Qtly Avg: $4.2m Other: $55.3m

Q4

TODAY 27

26

25

24

23

21

20

19

18

17

16

15

14

13

12

11

10

09

08

06

05

04

03

02

01

07 Miami Branch

_

_

_

Navigation!

Activity Focused

Geographical Places

Building Interiors, Caves, etc.

Geographical Places


Persistent Global Controls

Geographical Places



Geographical Places


Map, News, Character Stats


Geographical Places




Geographical Places




Geographical Places


Games



Geographical Places


Games



Geographical Places


Games

? Map, News, Character Stats


Geographical Places


Games


Global Popups, Profile, Navigation, News



Geographical Places

Various Applications


Plug-Ins, related tools

Games

Context-Specific Tasks, Contextual Help

I have problems with separate disciplines & serialized workflows.

I have problems with UX certifications.

“

Don’t worry about how we’re going to do it, we just want to see an impression of what these scenes are going to look like on the screen...

George Lucas, speaking to Ralph McQuarrie about concept paintings for Star Wars

“

We started out with almost no experience in building models in this quantity or this type... Grant McCune

“

Everybody sort of cross-trained and worked in different techniques. That was different than the Hollywood system that had very strict sort of union rules. But there was no way that this work could be done that way, or that the Hollywood unions could understand what we were doing…

Dennis Muren

“

We took the concept of motion control... and we made it production savvy, by tying it into a computer, which at that point was custom built microprocessors. There were no PCs... We built them from scratch.

John Dykstra

“Broad and Deep Generalists” People who are ...

Passionate Curious “Synthesizers”

VS. Siloed Disciplines Researchers

Information Architects

Interaction Designers

Visual Designers

Usability/ Human Factors

Front-End Developers

Back-End Developers

A C T I V I T Y

Exercise

Estimate billable hours/roles for this project: Web site for a non-profit organization

Accept Donations from any variety of Payment Types Highlight “the Good” being done Highlight the Board of Directors Highlight Opportunities to help/join/volunteer/etc. News / Events / Newsletter Contact Info


embrace constraints

A C T I V I T Y

Exercise

Estimate billable hours/roles for this project: Web site for a non-profit organization

Accept Donations from any variety of Payment Types Highlight “the Good” being done Highlight the Board of Directors Highlight Opportunities to help/join/volunteer/etc. News / Events / Newsletter Contact Info

New Twist: How would you do this in x hours?!

e e ! ! r f ize r p o t e v a h s i h t s e o d t a h W ? s r a W r a t S h t i do w

“Graflex 3-Cell Flashgun”

“Luke’s Lightsaber”

“Denix C96 Mauser”

“Han Solo’s Blaster”

“

Man built most nobly when limitations were at their greatest. Frank Lloyd Wright:

why I stopped wireframing...

3 |;>>:BA40;} 785834;8CH<>2:D?B

|;>>:B0=302CBA40;} 785834;8CH?A>C>CH?4

“Abstraction” |F>A:B} 5D=2C8>=0;?A>C>CH?4

A C T I V I T Y

Design for Mobile First. introduces constraints and forces you to focus on the essential

A C T I V I T Y

Design Studio introduces constraints and forces you to focus on the essential

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inspiration library

quantity over quality.

6-8/5

Design Studio

A C T I V I T Y

“Design the Box”

Design the Box

Design the Box

Design the Box

A C T I V I T Y

What can you build and launch in a weekend? .. the Minimum Viable Product (MVP) is that product which has just those features (and no more) that allows you to ship a product that resonates with early adopters; some of whom will pay you money or give you feedback. -Eric Reis


challenge assumptions

Fast Food: Good or Bad?

*

Build a tricycle with wings!

*


(SILLY REQUEST)


*

B What color do you want it?

(SILLY REQUEST)

*


B B We can try out some HTML5-coated titanium! What color do you want it?

(SILLY REQUEST)

*


B B We can try out some HTML5-coated titanium! What color do you want it?

(SILLY REQUEST)

b Stop. Why is this valuable? And for whom?

A C T I V I T Y

“Ladders of Abstraction” also known as... Why? Why? WHY? WHY? WHY?

A C T I V I T Y

“What if…?”

“We’ve tried that…”


appreciate details

THINGS NOT BROKEN

modal confirmation boxes

transparent messages

http://37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php

Habit to develop: Take up a hobby where a subtle appreciation of details is required (enjoying Wine, cheese, hot teas, chocolate, jewelry, paper, etc.)



reframe the problem explore many perspectives synthesize information embrace constraints challenge assumptions appreciate details


reframe the problem explore many perspectives synthesize information embrace constraints challenge assumptions appreciate details in order to...

envision unseen opportunities

Deborah Adler

A C T I V I T Y

It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea. It’s 2017. “User Experience” is Dead. What happened? Write the obituary for User Experience.

A C T I V I T Y

It’s 5 years in the future. Write the press for your successful product/service/company.

A C T I V I T Y

It’s 5 years in the future. Write the press for your successful product/service/company. Be the press release for UX!

Z

Thank you! slideshare.net/stephenpa

getmentalnotes.com

Stephen P. Anderson @stephenanderson www.poetpainter.com

Russ Unger @russu

www.userglue.com

Critical Thinking for Ux Designers Workshop 110328145626 Phpapp02

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