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ByVictor K. F un u n g W i l a m K. F un un g Y o a m
e r y ) W in i n d W h a o n S cchh oo oo l P ub u b l s h n g 2 00 00 7
impo import rtan an orga organi niza zati ti na comp compan anie ie
skil skil flat flat
A bo u
Au or
will will need need th ab lity lity to
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chaos.
Ph.D Ph.D from from Harv Harvar ard. d.
prof profes esso sor, r, cons consul ulta tant nt an auth author or ra
COMPETING IN
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u si si ne ne s S u
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ri rv p ho ho to to co co py py in in g o r o t he he rw rw is is e
B ul u l d t h C om om p n y r ou ou n t h C us us to to m F ol ol l t h 30/70 Rule Rule to Crea Create te Loos Loosee-ti tigh gh Organizations ft th Factory Se to Th o ur ur c b y B rd r d gi gi n M ar ar ke ke titi n and Operat Operation ion ·Pol ·Polic icy: y: Buil Buildi ding ng Bord Border erle less ss
Out?
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Busi Busine ness ss Scho School ol
Pennsylvania.
It:Hl It:Hlty t y (YORAM (YORAM WIND WIND
ts
u itit e
ss ci tion tion
World
rt
ente enterp rpri rise se
W ~L LA LA M
fits fits
xp rt rs
M ia ia mi mi ,
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Yo
il discover ho to
B u s in es s u m m a e s o m
erilou journe succes
to make thei
usines
survive,
in thi 'flatworld'
business th scal an agility; an se direct to th so rc by bridging marketin with operations
Th
O rc he s a t o n
orchestratio
worldfro
particular type of coordination
politics to terroris
Wh
vert call ki comp
to
is
mpe at ve
th sp ti
ti
integrated
ierarchica firm netw rk
'flat world' take eriods of globalization.
operationa an strategi
ma he firs peri
thre starte
appr ac es to no only conn ct differen part of th world.
he second
affect numerous decisi n-making processes. By ra co tr
A bo u
B oo k
outsourced
abor offshore ndustr es an othe
new 'flatness' Author:VictoK.Fung WilliamK.Fung YoramJerry) Wind Publisher:WhartonchoolPublishing Dateof Publication: ISBN: 7 8 - 0 - 1 3 - 2 3 3 2 9 0 - 3 NumberofPages: pages
C om p e n g
F la t W o r
by
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managers wh wi no superv se fixe factor es
augmente
with skills in networ
orchestration.
Thes
skills include: ro te
th
ar fi le with supp iers or partners with leve of qualit an ar interchangeable.
te rati
C om p the networke
Ne wo
Ne wo
enterprise competitio
Or he
Ag
Th
ti ts
te be time-teste
is agains networks betwee
ma
tr
ke
fo
th fu
formula. mu ti
th st
cl te te ct
th ti utilizin to
to
ta
ft
tu
following:
tr become
grou
othergroup maximizi th benefits of spread ng thei operations across th globe.
Ne wo
tr
concer th
sufficient
1. Th
your capacity rather
est-in-w rl
capabi itie
and collaboratio ti 4. Increasing responsive es
ti
need.
ti
me ts
Ta Re Wh
th
In dist nctive capabilities they have buil to ether.
C om p e n g
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by
g ,
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on
he Who
Ch
si ti
se f,
attentio to retailer responsibility to pa th othe side ofth
Cons mers
an etwork orchestrat rs ttention to op rati ns from orld
re growin ve
awar of thei collective ts
fo th business or networ part rg co tr
Es bl he Th B a a nc e S ta b an fl
si nificant mo itor ng
tighter, callin th need fo rigoro th network, anticipating potentia
step of th
ay
fo rati
R en ew a
ty to resp
Ab ut eAu or Dr Victor Fung isGroup Chairman of Li Fu g. He ha chaire th Hong on Tr de Develo ment Advisory Council. Heholds
ma
Ph.D from Harvard.
co ce Dr Willia Fung is ro Managi Director of Fung He as chaire th Ho Kong Genera Li
system.
m po w Cr
Harvard Business School
Bi
oram (Jerry Wind is Th Lauder rofess an Professo of Marketing, an Fo ndin Director of
Wa ne C om p n y
ma
hi chapte discusse th possibilit of runnin larg companie entr preneurially an fl xibl Waynethe quintessential cowb defend ng th Amer ca fronti ra metaphor bi companie ne
ig to rg iz io tech lo ie
an corporat
C om p e n g
F la t W o r
th followin
opportunities:
fo th ir form io is so
Change Ho
th
es Comp nies
re
reparing
ventures
Hi consulting focuse
especially new business development.
cultur
by
tr tr rn t.
Advanc Studie in Ma agem nt th Wharto Scho l' thin tank ne of th orld's most cite
entrepreneuria
throug
tive
adviso to ma Fort ne 50 firm an no U. multinationals throughout th financia services rm ti ls in rm io ck ri is
business frontiers.
compan
lp to in resp th
to: http://www.informit.com/authors/author .aspx?ISB =O 132332906&rl=
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th
meaningful. practice upwith thei need an offe th solutions.
th
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tremendous gain in performance.
C re a
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30/70
Bu
ta
mp
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ta
vi
ensuri
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yo
ow flexibilit
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rule:
nd room fo growth
si
consumer demands.
financing.
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fe
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th
by
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operat
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th ca
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mm
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exce lenc
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within th firm
ca
s. ti mo tr Ch na wh ch registered increase retail sa es fo lo
fact ries
customers.
Compan es so rc ng emerging kn ti futu
tu ti
rt ti to know
line an th retail sh lf
te
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ti
kets
rt
th se
expansion. ca tu th core business.
an
tw give your compan
Th O p e ra t o n s
Br
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competitiv
more flexibility.
environment.
should be considered activities in emerging markets. mp
C om p e n g
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fthe flat
orld
tr
tw ks
performance.
barriers between nation-states.
he vertically integrated firm ha disint grated perfor
with unprecedente
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ma
an efficiency
such ff ts
ti
te need know th followin China'
precisio
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te idea abou policy
routes fo trad ca be re nvente
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as in differen
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rati
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Bu Networ
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networks Nike nd Po
silk route orchestrated network.
mp trading partners networ that compet
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agains networks
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Bu
mm
lead rshi an control. disp rsed gl ba networ ca devolv nt chaos. Networ orchestrator rely
integratio
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ne opportunitie
ABOUT
fo marketin
BUSINESSSUMMARIES
an sales.
ri
http://www.bizsum.com. YO
IK
T HI S
UM
http://www.bizsum.com/offer01.htm.
C om p e n g
F la t W o r
V ic to r K . F un g W i a m
8 ~
