Project Report ON
“THE STUDY OF CONSUMER BUYING BEHAVIOUR OF LAYS A PRODUCT OF PEPSICO” Submitted for the partial fulfilment for the award Of Bachelor of Business Administration from Chaudhary Charan Singh Uniersity! "eerut #$%#&%' Submitted (o) Beacon *nstitute O+ (echnology
Under (he superision Of) &
Submitted By)&
"s, S*N-A .UP(A
VIJENDER SINGH
/A / Asst, Professor0
BBA 1* S2" Roll No, 34544#6
DEPARTMENT OF MANAGEMENT BEACON INSTITUTE I NSTITUTE OF TECHNOLOGY, BYPASS PARTAPUR, MEERUT BA(C7&#$%#&%' 1
AC8NO9:2;.2"2N(
We hereb herebyy take take this this opp opport ortuni unity ty to thank thank all those those peo people ple includ includin in our !riend !riendss and and colleaues "ho ha#e helped us !or the success!ul co$pletion co$pletion o! this pro%ect&
We "ould also like to thanks "s, S*N-A .UP(A! 7,O,;, of "anagement ;ept! Beacon *nstitute Of (echnology "eerut !or her continuous support and uidance
she ha#e rendered !or the success!ul co$pletion o! this pro%ect&
We e'press our ratitude(s to"ards our parents !or their encourain support) incandescent sprit and endurance to"ards the $akin o! this pro%ect&
*n the ends a special thanks to all $e$bers "ho are directly or indirectly associated "ith the pro%ect&
1*-2N;2R S*N.7 BBA 1* S2" Roll No, 34544#6
+
;2C:ARA(*ON 1*-2N;2R S*N.7 hereby declare that the pro%ect certi!ied , (72 S(U;< * 1*-2N;2R O+ CONSU" CONSU"2R 2R BU<*N. BU<*N. B27 B27A A1*OUR *OUR O+ :A< :A
$e&
No" it is Asset o! N1P! "eerut o! the riht !or usin this pro%ect Guide "s, S*NS*N-A A .UP( .UP(A A! 7, 7,O, O,;, ;, of "ana "anage gem men entt ;ept ;ept!! Be Beac acon on *nst *nstit itut utee Of (echnology "eerut lie "ith institute unauthori.ed copyin) hirin broadcastin
or rental o! this pro%ect "ithout per$ission !ro$ the institute "ill be considered illeal&
1*-2N;2R S*N.7 BBA 1* S2" Roll No, 34544#6
/
CON(2N(S 1& +& /& & 2& 4& 5& 7& 6& 18&& 18 11& 1+&& 1+ 1/& 1& 12&& 12 14&& 14 15& 17&& 17
Ackno"lede$ent Table o! the 0ontents Declaration Pre!ace E'ecuti#e 3u$$ery Ob%ecti#e o! the 3tudy *ntroduction 0o$pany Pro!ile 3cope o! the 3tudy Rese Resear arch ch Meth Method odol oloy oy Data Da ta Ana nallysis ysis 3"ot 3"ot Ana naly lysi siss Findin Reco$$endation 9i$ 9i$itat tation ion 0on oncl clus usiion :iblioraphy ;ues ;u esti tion onna nair iree
+ / 2 4 5 6 17 4/ 4 52 6+ 6 62 66 66 181 181 18/ 182 182
PR2+AC2
A su$$er internship prora$ is a #ery essential part o! a $anae$ent prora$& *t pro#ides us "ith the #aluable e'posure to the corporate culture and also ho" "ork is done in an oran orani.a i.atio tion& n& Throu Throuh h this this a stude student nt also also learns learns ho" to con conduc ductt hi$sel hi$sel!
Our institute NEE9=ANT> ?*D@A PEET> has pro#ided us "ith an opportunity to et such an e'posure in reputed orani.ation& * ha#e ot the to do $y internship pro%ect "ith Parle
Aro P#t& 9td& And * ha#e chosen chosen ,ne" product product de#elop$entde#elop$ent- and its establish$ent in the $arket as $y pro%ect& Durin $y tenure at Parle Aro P#t& 9td& * "ill be co$pletin $y pro%ect by directly "orkin on the on oin "ork schedules alon "ith the people "ho are already "orkin in the orani.ation&
The pro%ect na$ed ,ne" product de#elop$ent- o! Parle Aro P#t& 9td ne" product 9MN "ith the ob%ecti#e o! establishin the product in the $arket a!ter its launch and to $ake it a pre!erred le$on drink o#er other co$petitor(s drink& Also the ob%ecti#e o! the pro%ect is to analy.e the distribution channel adopted to place 9MN in the $arket& Throuh $arket $appin * ha#e to analy.e the location o! the shops in "hich they place their product& What are their ter$s and conditions !or placin the production the shops Alon "ith that * ha#e to look a!ter the pro$otional acti#ities adopted by the co$pany to pro$ote 9MN in the $arket&
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2=2CU(*12 SU""AR<
Present "orld is the "orld o! co$petition& There is hue co$petition in each and e#ery sector& E#ery one "ants to be ahead o! their co$petitors& The co$petiti#e landscape) rapidly chanin technoloies) increased co$ple'ity o! products and ser#ices and $ore a"are and de$andin custo$ers are all pushin the Orani.ation to adopt the custo$er centric !ocus& This pro%ect "as allotted to $e by the $arketin depart$ent o! 9ays Potato 0hips& *n the present dyna$ic business en#iron$ent custo$er play a #ital role and is o! centric #alue to the Orani.ation& >ence satis!yin a custo$er by pro#idin e'cellent ser#ices is o! pri$e i$portance to the co$pany& co$pany& First o! all a proper outline o! the entire sur#ey "ork "as decided like research ob%ecti#es) research approach& The $ain ob%ecti#e o! the research "as to !ind out the satis!action le#el o! the custo$ers !ro$ products o!!ered by the co$pany in the $arket& The ne't step "as decided upon other areas o! research desin& To $eet $eet the $ain ob%ecti#es o! the research prora$$e a proper sa$ple si.e "as decide upon) "hich represents the entire population and help in ettin results& 3tructured Buestionnaire "as used as research instru$ent and personal inter#ie" $ethod "as used !or data collection in the "hole sur#ey& Analysis and interpretation "ere dra"n !ro$ the entire data so as to !ocus on the $a%or proble$s& Analysis Analysis and interpretation "ere !urther used to reach the results and !indins o! the sur#ey and "ere also help!ul in $akin the suestions&
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OB-2C(*12S O+ (72 S(U;<
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OB-2C(*12S O+ (72 S(U;<
1& To study the the snacks snacks industry industry as a part o! !ood process processin in industry industry&& +& To study the co$pany co$pany pro!ile o! FR*TOC9A@(3 FR*TOC9A@(3 9td the $akers o! 9A@(3 9A@(3 /& To study the trend trendss in snacks snacks industry industry&& & To analyse analyse and and interpret interpret the the results results o! sa$ple sa$ple colle collected& cted& 2& To deter$ine deter$ine the the !uture !uture course course o! actio actionn by Frito Frito lay(s lay(s 4& To !ind !ind conclu conclusio sions ns to our our pro%e pro%ect& ct&
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*N(RO;UC(*ON
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*N(RO;UC(*ON
3nacks are a part o! 0onsu$er 0on#enience< Packaed Foods se$ent& 3nack is described as a 3$all Buantity o! !ood eaten bet"een $eals or in place o! a $eal& 3nack !ood enerally co$prises bakery products) readytoeat $i'es) chips) na$keen and other liht processed !oods Accordin to the $inistry o! !ood processin) the snack !ood industry is "orth Rs 188 billion in #alue and o#er o#er )88)888 tonnes tonnes in ter$s o! #olu$e& #olu$e& Thouh #ery lare and di#erse) the snacks industry is do$inated by the unorani.ed sector Accordin to an Apeda sur#ey al$ost 1)888 snack ite$s and /88 types o! sa#ories are sold across *ndia& The branded snacks are sold at least +2 hiher than the unbranded products 3a#ory snacks ha#e been a part o! *ndian !ood habit) since al$ost aes& Thouh there is no particular ti$e !or snacks) nor$ally they are consu$ed at teati$e& The #ariety is al$ost $indbolin "ith specialties !ro$ all reions) "hich ha#e ained national acceptance industry& he been ro"in around 18 !or the last three years) "hile the branded se$ent is ro"in around +2 per annu$ to stand at Rs 2)888Rs 2)288 crore) due to #arious reasons like Multiple' culture) snackin at ho$e "hile "atchin T?) pubs and bars "here they are ser#ed !ree& A0 NielsenHs retail audit sho"s that the lare sales #olu$es are due to a $arked pre!erence !or ethnic !oods) reional bias to"ards indienous snacks and ood #alue!or $oney perception& O! course the branded se$ent is $uch s$aller at Rs +)+88 crore) "hich is "hat $akes it so attracti#e to !ood 0o$panies that 0o$panies that are lookin lookin at bier bier shares and in the branded snacks $arket) to et do"n to basics) Frito 9ay co$$ands a share o! 2) !ollo"ed by >aldira$(s >aldira$(s at +5 and and 9A@3 9A@3 at 14& The
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rest is di#ided bet"een a hand!ul o! ne" entrants) "annabes and $any reional r eional players O! the "ide rane o! snacks a#ailable) potato chips constitute a si.eable se$ent o! the *ndian snack !ood industry) accordin to *ndia *n!o line& The potato chip $arket is enerally an unorani.ed industry& Nearly all potato chip snack products are $anu!actured and sold locally& There is also no uni!or$ standard !or packain) as there is in Europe) the Inited 3tates and other $ore de#eloped reions& Many snack !oods are sold loose or packaed in polypouches) "hich $ay only be !olded) or in so$e cases) stapled closed& As the *ndian econo$y continues to ro") and production standards i$pro#e) $any snack !ood co$panies are $akin sini!icant in#est$ents into plant eBuip$ent and packain $achinery& $achinery& Pepsi Foods 9td&) no" kno"n as Frito9ay *ndia 9td&) produces *ndiaHs larest snack !ood Manu!acturer(s brands) includin Ru!!les) >ostess) 0heetos and Incle 0hips& Frito 9ayHs story is an e'a$ple o! ho" A$erican recipes recipes "ere "ere ad%usted to satis!y local tastes& Procter J Ga$bleHs Prinles brand o! potato crisp "as launched in Meerut Gha.iabad in 1666& Prinles is also a baked potato crisp) unlike $any other potato based *ndian snack !oods that are !ried& PJG currently i$ports the Prinles product and there!ore the product has been priced at a pre$iu$ pre$iu$ and is $arketed $arketed to a $icroniche
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7*S(OR<
9ayHs is the brand na$e !or a nu$ber o! potato chip #arieties as "ell as the na$e o! the co$pany that !ounded the chip brand in 16/7& 9ayHs chips are $arketed as a di#ision o! Frito 9ay) a co$pany o"ned by Pepsi0o *nc& since 1642& Other brands in the Frito9ay roup include Fritos) Doritos) Ru!!les) 0heetos and Rold Gold pret.els& 0ontents *n 16/+ sales$an >er$an W& 9ay opened a snack !ood operation in Nash#ille) Tennessee and) in 16/7) he purchased the Atlanta) Georia potato chip $anu!acturer K:arrett Food 0o$pany)K rena$in it K>&W& 9ay J 0o$pany&K 9ay crisscrossed the
3outhern Inited 3tates sellin the product !ro$ the trunk o! his car& *n 16+) 9ay introduced the !irst continuous potato processor) resultin in the !irst larescale production o! the product&
The business shortened its na$e to Kthe 9ayHs 0o$panyK 0o$panyK in 16 and beca$e the !irst 3nack !ood $anu!acturer to purchase tele#ision co$$ercials) "ith :ert 9ahr as a celebrity spokes$an& >is sinature line) Kso crisp you can hear the !reshness)K beca$e the chipsH !irst sloan alon "ith Kde9aysiousLK As the popular co$$ercials aired durin the 1628s) 9ayHs "ent national in its $arketin and "as soon supplyin product throuhout the Inited 3tates&
*n 1641) the Frito 0o$pany !ounded by El$er Doolin and 9ayHs $ered to !or$ Frito9ay *nc&) a snack !ood iant "ith co$bined sales o! o#er 1+5 $illion annually) the larest o! any $anu!acturer& $anu!acturer& 3hortly therea!ter) 9ays introduced its bestkno"n sloan Kbetcha you canHt eat %ust one&K 3ales o! o! the chips beca$e beca$e international) "ith $arketin $arketin assisted by a nu$ber o! celebrity endorsers& 1+
*n 1642) Frito9ay $ered "ith the Pepsi 0ola 0o$pany to !or$ Pepsi0o) *nc& and a barbecue #ersion #ersion o! the chips appeared appeared on rocery rocery shel#es& A ne" !or$ulation o! chip "as "as introduced in 1661 that "as crisper and kept !resher loner& 3hortly therea!ter) the co$pany introduced the KWa#y KWa#y 9aysK products to rocer shel#es& *n the $id to late 1668s) 9ayHs $odi!ied its barbecue chips !or$ula and rebranded it as K=&0& Masterpiece)K na$ed a!ter a popular sauce) and introduced a lo"er calorie baked baked #ersion and a #ariety that "as co$pletely !at!ree 9ayHs WOW chips containin the !at substitute olestra&
*n the +888s) kettle cooked brands appeared as did a processed #ersion called 9ayHs 3ta' that "as intended to co$pete "ith Prinles) and the co$pany bean introducin a #ariety o! additional !la#or #ariations&
Frito9ay products presently control 22 o! the Inited 3tates salty !oods $arketplace +laors
E'cept !or barbecue!la#or potato chips) "hich "ere introduced no later than 1627) up until the last +8 years) the only !la#or o! potato chips had been the con#entional con#entional one& Despite an e'plosion o! ne" !la#ors) the unadorned oriinal is still the selection o! 71 o! consu$ers&
*n the Inited 3tates) 9ayHs o!!ers a nu$ber o! !la#or co$binations) in addition to the classic chips& Fla#ored products in the traditional !ried #arieties include sour crea$ J Onion) :arbecue) cheddar J sour crea$) >idden ?alley Ranch) salt J #inear) salt J pepper) Fla$inH >ot) dill pickle) 9i$on 9i$e and a thicker KDeli styleK chip& 0anadian sellers ha#e a nu$ber o! #aried !la#ors) "ith curry) curry) ketchup) poutine) pi..a) Fire(s Gra#y) roast chicken) 1/
3$okey bacon) salsa) "asabi) spicy *ndian $asala and sea salt and pepper brands a#ailable& The $arketin success o! these !la#ors in 0anada so$eti$es leads to a li$ited ti$e o!!erin o! a !la#or to the south) "ith the dill pickle recently appearin in the Inited 3tates a!ter a success!ul run&
*nterestinly the na$e Hsour crea$H has ot 9ayHs into a lot o! con!usion in so$e countries& *n *ndia !or instance the na$e "as chaned to A$erican style crea$ and onion a!ter consu$ers reported their disco$!ort "ith the idea o! HsourH crea$
*n the baked products) there are classic) barbecue and sour crea$ J onion #arieties& The kettle cooked #ersion includes oriinal) sea salt J #inear) $esBuite $esBuite barbecue and %alapeo brands& Wa#y Wa#y 9ayHs 9ayHs ha#e oriinal) oriinal) hickory barbecue) barbecue) ranch and Au Gratin !la#ors !la#ors "hile 9ayHs 9ayHs 3ta' o!!ers oriinal) sour crea$ J onion) cheddar) barbecue) barbecue) ranch) pi..a and salt J #inear& #inear& The ne"est #ariety) #ariety) 9ayHs Natural has thick cut barbecue and sea salt brands&
The WOWL :rand "as rebranded in +88 as 9ayHs liht a!ter the olestra !or$ula "as altered and the I&3& Food and Dru Ad$inistration Ad$inistration allo"ed re$o#al o! "arnins about #arious health conseBuences conseBuences o! the !at substitute&
Outside North A$erica) 9ayHs in Greece and 0yprus are $ade and packed by Tasty Foods and 0arina 3nacks 9TD) "ith Mediterranean !la#ors "hich include Feta cheese !la#or) T.at.iki !la#or) Oli#e and To$ato) To$ato) Oreano) 3ea 3alt J :lack Pepper and #arious $ore& There are hundreds o! sub#ariations o! the Mediterranean line and the co$pany per!or$s
1
0onstant e'peri$entations to create ne" !la#ors and ad%ust the$ to each countryHs likin& *n so$e countries such as Arentina Arentina #ariations o! the Mediterranean tastes e'ist include Oli#e Oil and Par$esan 0heese) Oli#e Oil and To$ato) To$ato) Oli#e Oil and :asil) Greek T.at.iki 0heese "ith onions) 9asana) :ee! 0apriccio "ith Par$eiano and 3$oked Mancheo 0heese& *n :eliu$ there is a #ersion o! 0ucu$ber and Goats 0heese& Finally in 0hile there is a #ersion o! 9e$on and 0ilantro 0oriander and 3our 0rea$ and Onions&
*n Australia) a cilantro #ersion e'ists "hile a hot J s"eet chili) s"eet corn and coti%a cheese brand can be !ound in 3outh A$erica&
Another !la#or sold pri$arily in southern Asia is called KMaic Masala&K This !la#or is #ery popular in *ndia) Pakistan) Pakistan) and :anladesh& :anladesh& Fla#ors Fla#ors !eatured in Thailand Thailand include Nori 3ea"eed) :asil) 3Buid) 3picy 0hili 3Buid) 3ea!ood and Mayonnaise) and 3picy 3ea!ood&
There are a nu$ber o! uniBue products in the Inited =indo$ sold under the Walkers Walkers label) includin pra"n cocktail) bee! J onion) Greek kebab and Mar$ite yeast e'tract& Inder the 3$ithHs label in Australia) uniBue !la#ors include Greek Feta J >erb and *talian To$ato To$ato J :asil&
Russia has K9ayHs MAK chips 0hicken) 3our crea$ J Onion) 3our crea$ J 0heese) and >a$ J cheese !la#ors and so$e international K9ayHsK !la#ors plus Russian K9ayHsK !la#or Mushroo$s J 3our crea$) 0rab and Red ca#iar&
*n Poland the chips !la#ors are Green Onion) Mushroo$s J 3our 0rea$) 0hicken) Oriinal) Paprika) >ot pepper) Oriinal) =etchup) Forae) ne" potatoes "ith basil& Also there is 9ays 12
Appetite "hich is also part o! lays and has the !ollo"in !la#ors =ebab) Pepper and 0heese) Onion and 0heese&
*n parts o! 3outh A$erica A$erica notably Arentina Arentina and Iruuay) 9ayHs !la#ored products are sold "ith the K9ayHs MediterraneanK label) and include such !la#ors as ha$) to$ato and basil) to$ato Par$esan) and oreano& Peru has
K9ayHs 3abores PeruanosK 9ayHs Peru#ian Fla#ors) "ith !la#ors like Bueso andino Andean cheeseQ also recently "as released 9ayHs Dips) that includes a KPeru#ian 0riollo 0hiliK sauce sachet&
*n Ikraine there is crab) bacon) cheddar) and sour crea$ and reen onion
*n Thailand there is 0lassic) 3our 0rea$ J Onion) 0heese J Onion) Me'ican :ar:;) and And apanese Nori 3ea"eed& Fla#ors also co$e and o usually "ith an international the$e) !or e'a$ple French Mayonnaise) Mayonnaise) :alsa$ic ?inear and 3alt Enland) Garlic 3o!t 3helled 0rab >on =on) 3oy 3auce) 3al$on Teriyaki apan) 9obster) :acon J 0heese A$erica& Also traditional KThaiK !la#ors include To$ @u$) Thai 0hili Paste) Thai 3ea!ood Dip) 0hili and 9i$e& Popular !la#ors are o!ten kept in circulation loner&
There are currently 1+ reular r eular 9ayHs !la#ors in 0anada) thouh there are $ore) a#ailable only in certain parts o! the country& The The !la#ors a#ailable nation"ide are the !ollo"in 0lassic yello") :ar:; black) 3alt J ?inear ?inear teal) =etchup dark red) Wa#y Wa#y Oriinal red) Dill Pickle briht reen) 3$okey :acon bro"n) 3ea 3alt J Pepper sil#er) 3our 0rea$ J Onion reen) Roast 0hicken liht bro"n and !inally 9ihtly 3alted briht blue& Also) in 14
select 0anadian $arkets Toronto J ?ancou#er 9ayHs has introduced international !la#ors such as K3picy 0urryK and K3picy *ndian MasalaK to appeal to a "ider consu$er roup&
9ays ha#e entered the Ger$an $arket "ith so$e success in the last couple years& All / key 9ayHs brands are distributed "ith + !la#ors !or each brand& The !ollo"in !la#ors are $arketed in Ger$any&
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CO"PAN< PRO+*:2
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CO"PAN< CO"PAN< PRO+*:2 +R*(O :A<>S
The pro%ect purports to decipher the satis!action le#el as "ell as the pre!erences o! consu$ers pertainin to the #arious !la#ors ! la#ors o! 9ay(s a ne" rane o! sa#ory snacks launched by 0& We ai$ to analyse the success) $arketability $arketability and !uture ! uture ro"th prospects o! 9A@(3& 9A@(3& :asically "e intend to !ind out the $ost popular !la#or o! 9A@(3 9A@(3 in the $arket !ro$ our sa$ple& 3nacks as such are a #ery $inor part o! the !ood processin industry because snacks sa$ple& 3nacks as such are sector is larely unorani.ed& >ere "e "ill also look into the $arket For this a sur#ey "as conducted in Meerut Gha.iabad) Gha.iabad "here respondents "ere asked to !ill a Buestionnaire& The data "as collected and analy.ed to obtain conclusions This report carries an introduction o! the co$pany pro!ile) detail o! the $ethodoloy !ollo"ed detailed data analysis and the results so obtained "ith the #ariety o! raphs alon "ith i#en&
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:ay?s
:ay?s is the brand na$e !or a
nu$ber o! potato o! potato chip chip crisps crisps in in :ritish Enlish #arieties as
"ell as the na$e o! the co$pany that !ounded the chip brand in 16/7& 9ayHs chips are $arketed as a di#ision o! Frito9ay) Frito9ay) a co$pany o"ned by Pepsi0o *nc& since *nc& since 1642& Other brands in the Frito9ay roup include Fritos include Fritos)) Doritos) Doritos) Ru!!les) Ru!!les) 0heetos and Rold Gold pret.els&& pret.els History
*n 16/+ sales$an >er$an W& 9ay opened 9ay opened a snack !ood operation in Nash#ille) in Nash#ille) Tennessee and) in 16/7) he purchased the Atlanta) Georia potato Georia potato chip $anu!acturer $anu!acturer K:arrett Food 0o$pany)K rena$in it K>&W& 9ay J 0o$pany&K 9ay crisscrossed the southern Inited 3tates sellin 3tates sellin the product !ro$ the trunk o! his car& *n 16+) 9ay introduced the !irst continuous potato processor) processor) resultin in the !irst larescale production o! the product& The business shortened its na$e to Kthe 9ayHs 0o$panyK in 16 and beca$e the !irst !ir st snack !ood $anu!acturer to purchase tele#ision co$$ercials) co$$ercials ) "ith :ert "ith :ert 9ahr as as a celebrity spokes$an& spokes$an& >is sinature line) Kso crisp you can hear the !reshness)K beca$e the chipsH !irst sloan alon sloan alon "ith Kde9aysiousLK As As the popular co$$ercials aired durin the 1628s) 9ayHs "ent national in its $arketin and "as soon supplyin product throuhout the Inited 3tates& *n 1641) the Frito 0o$pany !ounded by El$er Doolin and 9ayHs $ered to !or$ Frito9ay *nc&) a snack !ood iant "ith co$bined sales o! o#er o#er 1+5 1+5 $illion annually) annually) the larest o! any $anu!acturer& 3hortly therea!ter) 9ays 9ays introduced its bestkno"n sloan Kbetcha you canHt eat %ust one&K 3ales o! the chips beca$e international) "ith $arketin assisted by a nu$ber o! celebrity endorsers& +8
*n 1642) Frito9ay $ered "ith the Pepsi0ola 0o$pany to !or$ Pepsi0o) *nc& and a barbecue #ersion barbecue #ersion o! the chips appeared on rocery shel#es& A ne" !or$ulation o! chip "as introduced in 1661 that "as crisper and kept !resher loner& 3hortly therea!ter) the co$pany introduced the KWa#y KWa#y 9aysK products to rocer shel#es& *n the $id to late 1668s) 9ayHs $odi!ied its barbecue chips !or$ula and rebranded it as K=&0& Masterpiece)K na$ed a!ter a popular sauce) sauce) and introduced a lo"er calorie baked calorie baked #ersion #ersion and a #ariety that "as co$pletely !at!ree 9ayHs 9ayHs WOW chips containin chips containin the !at substitute olestra substitute olestra& & *n the +888s) kettle cooked brands appeared as did a processed #ersion called 9ayHs 3ta' that 3ta' that "as intended to co$pete "ith Prinles "ith Prinles)) and the co$pany bean introducin a #ariety o! additional !la#our #ariations& Frito9ay products currently control 22 o! the Inited 3tates sa#ory snack!ood $arket& S1 International
9al@ers is a
snack !ood $anu!acturer !ood $anu!acturer in the Inited the Inited =indo$ best =indo$ best kno"n !or $anu!acturin
crisps&& Pepsi0o has o"ned the Walkers crisp label in the Inited crisps the Inited =indo$ since =indo$ since 1661 and distributes 9ayHs product #ia this brand na$e& The loo !or the :ritish #ersion is notably
+1
si$ilar to the A$erican brand) !eaturin a red r ed ribbon around a yello" sun& The other Frito 9ay brands are also distributed throuh the Walkers Walkers label& *n The Netherlands 9ayHs Netherlands 9ayHs are sold in three #arieties 9ayHs) 9ayHs 9iht and 9ayHs 3ensations Thai 3"eet 0hili
ein. =etchuperbs
!or the Me'ican co$pany sports the red ribbon) but it has a styli.ed s$ilin !ace instead o! the sun& *t controls around 78 o! the $arket there& *n *srael) *srael) the 9ayHs label is distributed "ith the na$e Tapochips Tapochips UVHXYVZ *n France) France) the !a$ous siner 3[bastien HAnelH De 3ousa !ro$ the Arthur 0re" is sponsored by 9ayHs corp& *n Ger$any) Ger$any) 9ayHs are sold in three #arieties 9ayHs) 9ayHs 9iht and 9ayHs 3ensations Thai 3"eet 0hiliein. =etchuperbs
•
*n 3epte$ber +885) 9ays chaned their loo& *t is si$ilar to the pre#ious one) but "ith $ore o! a /D look and the letters HaH and HyH connected& The bas the$sel#es "ere also redesined&
•
*n :ra.il) chips :ra.il) chips are distributed under a 9ayHs sisterco$pany) sisterco$pany) El$a 0hips&
•
>appiness is 3i$ple& +886
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3i$ply Made& 3i$ply Good& +886
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ThatHs another reason to s$ileL +885
+/
•
Food !or the !un o! itL +885
•
9ayHs) et your s$ile onL +884
•
9ayHs& Want so$e
•
:etcha canHt eat %ust one 1648s+884
•
\]^_` _^ f_` ^] g_ j^ ^]L (Nobody can eat just one) 9ayHs Greece
•
9ays ka $a.aa lo9ayHs Pakistan $eanin >a#e !un "ith 9ayHs
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@ouu canHt eat %ust one&&&&9ai betL 9ayHs *ndia @o
•
>ar prora$$e ka $ain !ood 9ayHs *ndia $eanin KThe $ain !ood !or e#ery prora$$eK
•
No one can eat eat %ust one 9ayHs 9ayHs *ndia
•
i$possm#el co$er u$ s :ra.il K*tHs i$possible to eat %ust oneK
•
A Bue no puedes co$er solo una 9ayHs 3pain) Peru) M['ico) 0hile and Arentina $eanin K@ou canHt eat %ust one) can youK
•
9ayHs& ?rei si tu 9ayHs Ro$ania $eanin KWant so$eK
•
9ayHs MA More !or $e)better !or $eLRo$ania
•
q vwxz{|)}~ vwxz{|)}~ x•z{|LRussia
•
=art€ paraa#s neali sustotL 9ithuania
•
停不了的乐事！ 9ayHs 0hina $eanin K0an not stop the %oyLK
•
9ayHs& =[rs. >unary $eanin KWant so$eK
•
9ets et hih on 9ayHs *ndonesia
•
@ouu ot 9ayHslaid& Thailand @o
Flavours
E'cept !or barbecue!la#or potato chips) "hich "ere introduced no later than 1627) up until the last +8 years) the only !la#or o! potato chips had been the con#entional con#entional one& Despite an +
e'plosion o! ne" !la#ors) the unadorned oriinal is still the selection o! 71 o! consu$ers& S+ *n the Inited 3tates) 9ayHs o!!ers a nu$ber o! !la#or co$binations) in addition to the classic chips& Fla#ored products in the traditional !ried #arieties include sour include sour crea$ J crea$ J Onion) Onion) :arbecue) :arbecue) 0heddar J sour crea$) >idden ?alley Ranch) Ranch ) salt salt J J #inear ) salt J pepper J pepper ) Fla$inH >ot) dill pickle) pickle) li$n 9i$e 9i$e and a thicker KDeli K Deli styleK styleK chip& 0anadian sellers 0anadian sellers ha#e a nu$ber o! #aried !la#ors) "ith curry) ketchup) poutine) ketchup) poutine) pi..a pi..a)) FriesHn Gra#y) roast chicken) chicken) s$okey bacon) s$okey bacon) salsa) salsa) "asabi) "asabi) spicy *ndian $asala and sea salt and pepper brands a#ailable& The $arketin success o! these !la#ors in 0anada so$eti$es leads to a li$ited ti$e o!!erin o! a !la#or to the south) "ith the dill pickle recently appearin in the Inited 3tates a!ter a success!ul run& *nterestinly the na$e Hsour crea$H has ot 9ayHs into a lot o! con!usion in so$e countries& *n *ndia !or instance the na$e "as chaned to A$erican A$erican style crea$ and onion a!ter consu$ers reported their disco$!ort "ith the idea o! HsourH crea$ *n the baked products) there are classic) barbecue and sour crea$ J onion #arieties& The kettle cooked #ersion includes oriinal) sea salt J #inear) $esBuite barbecue $esBuite barbecue and and %alapeo brands& Wa#y Wa#y 9ayHs ha#e oriinal) oriinal) hickory barbecue) hickory barbecue) ranch and Au Gratin !la#ors Gratin !la#ors "hile 9ayHs 3ta' o!!ers oriinal) sour crea$ J onion) 0heddar) barbecue) barbecue) ranch) pi..a and salt J #inear& The ne"est #ariety) 9ayHs Natural has thick cut barbecue and sea salt brands& The WOWL brand "as rebranded in +88 as 9ayHs 9iht a!ter the olestra !or$ula olestra !or$ula "as altered and the I&3& Food and Dru Ad$inistration allo"ed re$o#al o! "arnins about #arious health conseBuences conseBuences o! the !at substitute&
+2
Outside North Outside North A$erica) 9ayHs A$erica) 9ayHs in Greece and Greece and 0yprus 0yprus are are $ade and packed by Tasty Foods and 0orina 3nacks 9TD) "ith Mediterranean Mediterranean !la#ors !la#ors "hich include Feta cheese Feta cheese !la#or) T.at.iki !la#our) T.at.iki !la#our) Oli#e and To$ato) To$ato) Oreano) 3ea 3alt J :lack Pepper and #arious $ore& There are hundreds o! sub#ariations o! the Mediterranean line and the co$pany per!or$s constant e'peri$entations to create ne" !la#ors and ad%ust the$ to each countryHs likin& *n so$e countries such as Arentina as Arentina #ariations o! the Mediterranean tastes e'ist include Oli#e Oil and Par$esan 0heese) Oli#e Oil and To$ato) To$ato) Oli#e Oil and :asil) Greek T.at.iki 0heese "ith onions) 9asana) :ee! 0arpaccio "ith Par$eiano and 3$oked Mancheo 0heese& *n :eliu$ there is a #ersion o! 0ucu$ber and Goats 0heese& Finally in 0hile there is a #ersion o! 9e$on and 0ilantro 0ilantro 0oriander 0oriander and 3our 0rea$ and Onions& *n Australia) a cilantro cilantro #ersion #ersion e'ists "hile a hot J s"eet chili) s"eet corn and coti%a cheese brand can be !ound !ound in 3outh A$erica& A$erica& Another !la#or sold pri$arily in southern Asia is called KMaic Masala&K This !la#or is #ery popular in *ndia) *ndia) Pakistan) Pakistan) and :anladesh& :anladesh& Fla#ors !eatured in Thailand include Nori 3ea"eed) :asil) 3Buid) 3picy 0hili 3Buid) 3ea!ood and Mayonnaise) Mayonnaise) and 3picy 3ea!ood& There are a nu$ber o! uniBue products in the Inited =indo$ sold under the Walkers label) includin pra"n includin pra"n cocktail) cocktail) bee! J onion) Greek kebab and kebab and Mar$ite yeast Mar$ite yeast e'tract& e'tract& Inder the Smith's label in Australia) uniBue !la#ors include Greek Feta
J >erb and *talian To$ato J To$ato J
:asil& :asil& Russia has K9ayHs MAK chips 0hicken) 3our crea$ J Onion) 3our crea$ J 0heese) >a$ J cheese !la#ors and so$e international K9ayHsK !la#ors plus Russian K9ayHsK !la#or Mushroo$s J 3our crea$) 0rab and Red ca#iar&
+4
*n Poland the chips !la#ors are Green Onion) Mushroo$s J 3our 0rea$) 0hicken) Oriinal) Paprika) >ot pepper) Oriinal) =etchup) Fro$ae) ne" potatoes "ith basil& Also there is 9ays Apettite Apettite "hich is also part o! lays and has the !ollo"in !la#ors =ebab) Pepper and 0heese) Onion and 0heese& *n parts o! 3outh A$erica A$erica notably Arentina and Arentina and Iruuay) Iruuay) 9ayHs !la#ored products are sold "ith the K9ayHs MediterraneasK M editerraneasK label) and include such !la#ors as ha$) to$ato and basil) to$ato Par$esan) and oreano& Peru has K9ayHs 3abores PeruanosK 9ayHs Peru#ian Fla#ors) "ith !la#ors like Bueso andino Andean cheeseQ also recently "as released 9ayHs Dips) that includes a KPeru#ian 0riollo 0hiliK sauce sachet& *n Ikraine there is crab) bacon) 0heddar) and sour crea$ and reen onion *n Thailand there Thailand there is 0lassic) 3our 0rea$ J Onion) 0heese J Onion) Me'ican :ar:;) apanese Nori 3ea"eed& Fla#ors also co$e and o usually "ith an international the$e) !or e'a$ple French Mayonnaise) :alsa$ic ?inear ?inear and 3alt Enland) Garlic 3o!t 3helled 0rab >on =on) 3oy 3auce) 3al$on Terriyaki apan) 9obster) :acon J 0heese A$erica& Also traditional KThaiK !la#ors include To$ @u$) Thai 0hili Paste) Thai 3ea!ood Dip) 0hili and 9i$e& Popular !la#ors are o!ten kept in circulation loner& loner& There are currently 1+ reular 9ayHs !la#ors in 0anada) thouh there are $ore) a#ailable only in certain parts o! the country& The !la#ors a#ailable nation"ide are the !ollo"in Classic yello") BarBQ black) Salt & ine!ar teal) teal) "etchu# dark red) Wa$y %ri!inal red) red) ill ickle briht reen) Smokey Bacon bro"n) Sea Salt & e##er sil#er) sil#er) Sour Cream & %nion reen) oast Chicken liht bro"n and !inally i!htly Salted briht briht blue& Also)
in select 0anadian $arkets Toronto J ?ancou#er 9ayHs has introduced international !la#ors such as K3picy 0urry K3picy 0urryKK and K3picy *ndian MasalaK to appeal to a "ider consu$er roup& +5
9ayHs ha#e entered the Ger$an $arket "ith so$e success in the last couple years& All / key 9ayHs brands are distributed "ith + !la#ors !or each brand& The !ollo"in !la#ors are $arketed in Ger$any
•
•
•
9ayHs o
9ayHs Natural
o
9ayHs Paprika :ell Pepper
9ayHs 9iht o
9ayHs Paprika :ell Pepper
o
9ayHs 3alted
9ayHs 3ensations o
9ayHs Red 3"eet Paprika :ell Pepper
Nutritional information
As a snack !ood) the 9ayHs brands contain #ery !e" #ita$ins and $inerals in any #ariety& At At ten percent o! the daily reBuire$ent per ser#in) #ita$in ser#in) #ita$in 0 is 0 is the hihest& 3alt content is particularly hih) "ith a ser#in ser#in containin containin as $uch as /78 /78 $ o! salt& A one ounce +7 ra$ ser#in o! 9ayHs reular potato chips has 1/8 calories and contains ten ra$s o! !at) !at) "ith three ra$s o! saturated saturated !at& !at& =ettle cooked brands ha#e se#en to eiht ra$s o! !at and one ra$ o! saturated !at but are 18 calories& 9ays Natural has nine ra$s o! !at) t"o ra$s o! saturated !at and 128 calories& 3ta' typically contain ten ra$s o! !at) +&2 ra$s saturated !at and are 148 calories per ser#in& Wa#y Wa#y 9ays 9ays are identical to the reular brand e'cept !or a hal!ra$ less o! saturated !at in so$e co$binations& The The #arious brands do not contain contain any trans !ats& !ats& +7
The baked #ariety) #ariety) introduced in the $id 68Hs) !eature 1&2 ra$s o! !at per one ounce ser#in) and ha#e no saturated !at& Each ser#in has 118 to 1+8 calories& 9ayHs 9iht ser#ins are 52 calories per ounce and ha#e no !at& 9ayHs 0lassic Potato chips "ere cooked in hydroenated hydroenated oil until +885& 0urrently) the chips are $ade "ith 188 pure sun!lo"er oil& There are $any !la#ors o! :aked 9ays as "ell& :aked 9ays are produced in 0heddar) barbecue) sour sour crea$ and onion) onion) and oriinal&
+6
CO"PAN< "2"B2RS Leadership
TOM GRECO President Frito-Lay North America
Tom Greco is president of Frito-Lay North America, where he leads PepsiCo’s $1 !illion snac" and con#enient foods !siness%
Marc Guay President PepsiCo Foods Canada
&arc Gay is president of PepsiCo Foods Canada, which incldes the Frito Lay Canada and 'a"er Foods and (nac"s !sinesses% )e has held this role since *++%
/8
Marc Kesselman Senior Vice President & General Counsel
Frito-Lay North America
&arc is (enior ice President and General Consel of PepsiCo Americas Foods .PAF .PAF// and Frito-Lay Frito-Lay North America% America% As General General Consel, &arc o#ersees o#ersees a wide #arie #ariety ty of le0a le0al, l, re0 re0la lato tory ry,, 0o#e 0o#ern rnme ment nt affa affair irs, s, and and polic policy y iss isses es rela relati tin0 n0 to PepsiCo’s food food and snac" !siness !siness in North and (oth (oth America% America% n addition to FritoLay, Lay, this portfolio of !sinesses incldes 'a"er Foods 2 (nac"s, (a!ritas, Gamesa and Latin America America Foods% PAF PAF employs more than 1*+,+++ people, 0enerates 0enerates more than $* !illion in re#ene, r e#ene, and earns $3%3 !illion in profits annally% annally%
Ger!e Le!!e
/1
Senior Vice President President & Chief Financial Officer Frito-Lay North America
Geor0e Le00e is senior #ice president and chief financial officer of Frito-Lay North America, responsi!le for dri#in0 the continos annal 0rowth and o#erseein0 finance, prodcti#ity, control, transformation and (AP implementation for PepsiCo’s $1 $1 !ill !illio ion n snac snac" " and and con# con#en enie ient nt food foods s !si !sine ness ss%% )e ass assme med d this this role role in 4ecem!er *+1+%
Pa"r#c$ McLau!%l#n Senior Vice President of Human esources! Chief Human esources Officer Frito-Lay North America
Patric" &cLa0hlin is senior #ice president of hman resorces and chief hman resorces office for Frito-Lay North America, leadin0 the field and head5arters strctre with a focs on !ildin0 or0ani6ational health and capa!ility, de#elopin0 talent and stren0thenin0 employee relations%
Ran&y Mel'#lle Senior Vice President & General "ana#er of $ast %iision Frito-Lay North America
/+
7andy &el#ille is senior #ice president and 0eneral mana0er of Frito-Lay’s east di#ision, which incldes the company’s Northeast, Atlantic, Carolinas, (otheast, Central Glf and &id America re0ions%
(a#me Mn"emayr Senior Vice President President & C'O
An#n&#"a Mu$%er)ee Senior Vice President President & Chief "ar(etin# Officer Frito-Lay North America
//
*an#el Nar Senior Vice President & General "ana#er of Gro)th Ventures Frito-Lay North America
4aniel Naor is senior #ice president and 0eneral mana0er of Growth entres for Frito-Lay North America, where he leads Frito-Lay’s e8pansion in new snac"in0 occasions occasions,, from prodct prodct de#elopment de#elopment to operation operational al e8ection% e8ection% )e also leads leads the colla!oration of Growth entres with PepsiCo Foods Canada, 'a"er Foods 2 (nac"s, PepsiCo &e8ico Foods and (oth America Foods as well as the Glo!al (nac"s Grop and Growth entres 9e#era0es%
+#'e$ San$aran Senior Vice President & Chief Customer Officer Frito-Lay North America
/
i#e" (an"aran is senior #ice president and chief cstomer officer for Frito-Lay North America, responsi!le for leadin0 the company’s sales and partnerships with national cstomers and channels%
*a'e Scalera Senior Vice President of Go-to-"ar(et Capa*ility and Productiity Frito-Lay North America
4a#e (calera is senior #ice president of 0o-to-mar"et capa!ility and prodcti#ity and is responsi!le for leadin0 the de#elopment of ne8t-0eneration tools and systems that will contine Frito-Lay’s leadership as the premier direct-store deli#ery .4(4/ sales force% 4a#e assmed this role in Fe!rary *+1*, after ser#in0 as senior #ice president and 0eneral mana0er of north !siness nit since :anary *+11, which inclded the company’s Northeast, New ;or", &id-Atlantic and &id-America re0ions% 9efore this appointment, he ser#ed as di#ision #ice president of sales for Frito-Lay since *++<% )is other roles in his *3 years with Frito-Lay ha#e inclded re0ion #ice president of sales for New ;or" and re0ion #ice president of sales for North Te8as% )e =oined Frito-Lay in 1>< as a sales operations leader after ser#in0 as a captain in the ?%(% Army% 4a#e has !een instrmental in leadin0 Frito-Lay’s di#ersity and inclsion efforts and ser#es ser#es as e8ec e8ecti# ti#e e sponso sponsorr of alor, lor, PepsiC PepsiCo’s o’s employ employee ee resor resorce ce 0rop 0rop for military
#eterans
and
/2
their
spporters%
4a#e holds a !achelor@s de0ree in !iolo0y from (eton )all ?ni#ersity and an &9A in finance from Fairlei0h 4ic"inson ?ni#ersity%
S"e%an#e
Smar"
Senior Vice President & "ar(et Supply Officer North America Foods
(tephanie &% (mart, C%P%&% is senior #ice president and mar"et spply officer for PepsiCo’s food and snac" !siness in North America% n this role, she is responsi!le for procrement within PepsiCo’s Frito-Lay di#ision% (tephanie has held this position since :ne *+1*%
7*S(OR< O+ (72 CO"PA CO" PAN< N<
+886
Restructurin 3che$e appro#ed appro#ed by all concerned includin includin shareholders) creditors creditors and
the >ih 0ourts at Allahabad) Allahabad) Meerut Gha.iabad
and 0handiarh and ca$e into !orce
on +/rd une) +886 "ith retrospecti#e e!!ect i&e& 1st April) +884&
Ma%or E'pansion Plan ‚ en#isain an outlay o! Rs&125 crore initiated in A:0 Paper
9td& /4
+884
Restructurin 3che$e en#isain en#isain de$erer de$erer o! the paper business o! the 0o$pany 0o$pany into
A:0 Paper 9td& and de$erer o!
the edible oil business "ith 9ays Enterprises 9td&
appro#ed by the :oard o! Directors sub%ect to necessary
consents
reulatin aencies) includin the >ih 0ourts&
+882
*nstalled a 6 MW capti#e po"er plant plant at the Paper Di#ision Di#ision
De#elopin Gaan Gaan Encla#e to"nship to"nship at Gha.iabad Gha.iabad !or residential plots
+8818/
3che$e !or Financial Restructurin Restructurin sanctioned by :*FR and 0o$pany 0o$pany dereistered
!ro$ :*FR&
1667
A:09 !iled re!erence "ith :*FR conseBuent conseBuent to erosion o! its net "orth as on
/1&1+&1665Q
?anaspati plant at Gha.iabad dis$antled and shi!ted to Ra%pura& As a result)
?anaspati ?a naspati capacity capacit y at Ra%pura rose to 122 TPD&
1661
APF9 a$ala$ated "ith A:09 A:09 "ith the sole ob%ecti#e to ser#ice the institutional debt o!
APF9 as all the the 3oya 3oya $ilk pro%ects pro%ects
ca$e up at that ti$e !ailed !ailed to take take o!! pri$arily
because o! lack lack o! consu$er consu$er a"areness o! soya soya $ilk& /5
?entured ?e ntured into dairy $ilk and $ilk products&
1675
Paper di#ision(s di#isi on(s capacity enhanced to +4) 88 TPAƒ TPAƒ Modernisation o! the ?anaspati ?anaspati J
re!inin plants undertaken
1674
A:09 pro$oted separate separat e co$pany) #i.& 9ays Protein Food 9td& APF9 to produce and
$arket soya$ilk and other
soya$ilk based be#eraes at Gha.iabad& Gha.iabad&
1672
3eparate !acilities to produce re!ined oils "ere set up "ith a capacity o! +8)888 TPA TPA each
at Gha.iabad and Ra%pura&
Physical re!inery "as set up at Gha.iabad&
3ol#ent e'traction plant plant capacity also added added at Ra%pura
/7
167+
The capacity o! the ?anaspati ?anaspati plant raised to 1+2 TPD at both the locations&
3oap plants o! 888 TPA TPA capacity also set up at Gha.iabad J Ra%pura&
Glycerine plant o! 1 TPD set up at at Gha.iabad&
1678
A:09 setup its Paper Di#ision Di#isi on in 3ailakhurd Pun%ab to produce 18)888 TPA o!
cultural #arieties o! papers !ro$
aricultural residues like rice stra") "heat stra") kana
rass) baasse etc&
1646
A:09 set up second ?a ?anaspati plant plan t at Ra%pura Pun%ab to t o $anu!acture 188 TPD o!
?anaspati&
The capacity o! the Gha.iabad ?anaspati plant raised to 188 TPD&
164+
Te'tile Te'tile $ill sold to M
162/
The ?anaspati ?anaspati !actory at :o$bay shi!ted to Gha.iabad&
/6
164
A:09 purchased the entire shareholdin shareholdin o! M
te'tile $ill ha#in 18++ loo$s and
/)888 spindles& Ne" Prahlad beca$e a subsidiary o!
A:09&
16/
A:09 acBuired Ah$ad Oo$arbhoy Mills) :o$bay) ha#in Oil E'peller) ?anaspati) ?anaspati)
Re!inery J >ydroenation >ydroenation plant&
161
A:09 ot listed
168
9ays Group pro$oted its !irst industrial #enture) #enture) 9ays :anaspati 0o$pany 0o$pany 9td& A:09
by settin up a ?anaspati
hydroenated hydroenated #eetable oil plant plant at Gha.iabad IP "ith an
installed capacity o! +2 TPD&
8
9ays Food is a di#ision o! 9ays 0orp 9i$ited& 9ays Food "as established in the year 1661) and is reconi.ed as one o! the leadin producers o! I>T Milk) Pre$iu$ rane o! Fla#oured Milk) Pasteuri.ed Milk) I>T Tonned Milk) Double Tonned Milk and Milk Products& 9ays Food is conscious o! pro#idin consistent product Buality and ser#ices to itHs #alued custo$ers to their entire satis!action and deliht&
1
+or 7ealth Professionals
Are you a health pro!essional *! so) Frito9ay has t"o reat resources that you can use to educate yoursel! and your patients and clients about the nutrition o! your !a#orite Frito9ay snacks& Frito9ay(s co$$it$ent to health and "ellness and sustainability has been ‚ and continues to be ‚ de$onstrated by its e'tensi#e o!!erins and throuh the positi#e steps "e(#e taken to help chane the "ay A$erica snacks& 0onsu$ers "ant ‚ and e'pect !ro$ Frito9ay ‚ reat tastin) con#enient) hihBuality choices that $eet a #ariety o! snackin needs) and "e are co$$itted to $eetin this challene&
Snack Sense
3nacksense&co$ is a "ebsite) desined !or health pro!essionals) "hich pro#ides nutrit nutrition ion in!or$ in!or$ati ation on abo about ut Frito Frito9ay 9ay produc products) ts) includ includin in the ben bene!i e!its ts o! snackin) healthier„ #eetable oils) "hole rains) and !acts about sodiu$& This "ebsite o!!ers a #ariety o! do"nloadable educational $aterials) t"o continuin pro!essional education $odules $odules and $uch $oreL „ >ealthier #eetable oils contain … 78 $ono and polyunsaturated !at) † +8 saturated !at) and 8 trans !at&
+
Snac@Sense,com
icense to Snack
3nackin is an i$portant part o! a healthier diet) but o!ten ti$es it is di!!icult to decide "hat to choose !or a snack and "here and "hen to eat it& This site is a nonbranded "ebsite that o!!ers the in!or$ation) tips and tools consu$ers need to $ake healthier snack choices& >a#e $ore Buestions about Frito9ay nutrition E$ail us at
/
(72 "ANA.2"2N( (2A"
The o#erall $anae$ent o! 9ays 0orp& #ests "ith the :oard o! Directors co$prisin o! e$inent persons "ith "ide e'perience in business and industry& industry& The day to day $anae$ent o! the 0o$pany is looked a!ter by the 0hair$an J Manain Director and the Manain Director under the o#erall uidance o! the :oard&
Board of ;irectors
3hri N&=&:a%a% 0hair$an J Manain Director
3hri &=&=haitan ?ice0hair$an
3hri G&N&Mehra Director *ndependent
3hri Ro$esh 9al
Director *ndependent 3hri =&R&Ra$a$oorthy Director *ndependent 3hri Pra#een =u$ar Director *ndependent 3hri Mohit 3atyanand Director *ndependent 3hri ?ikra$ :a%a% Director ‚ Non*ndependent Non*ndependent 3hri Pa#an =haitan Director Non*ndependent Non*ndependent 3hri A&=&:a%a% A&=&:a%a% Manain Director
8ey Personnel
3hri &0&Rana E'ecuti#e Director) 0FO J 0o$pany 3ecretary 2
3hri Mahesh Mittal President Finance J Audit 3hri A&=&:aa A&=&:aa President Ta' J 0R 3hri ?i#eck :atra ?icePresident :&P&Mahesh"ari 3r& General Manaer Finance J Ad$in&
4
:ays +ood achiees this through)
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0o$plyin "ith custo$erHs as "ell as statuory J reulatory reBuire$ents
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Establishin $onitorin and re#ie"in Buality J !ood sa!ety ob%ecti#es&
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0ontinually i$pro#in skills o! itHs e$ployees e$ployees as "ell as updatin processes and syste$s
•
*$ple$entin >A00P principles principles to produce sa!e $ilk J $ilk products&
•
Recei#in inputs Ra" Materials co$plyin to e'ternal as "ell as our strinent internal Buality standards&
5
1*S*ON AN; "*SS*ON
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•
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What happens "hen 7)888 people !ocus on a sinle #ision 3o$ethin "onder!ul‡a co$pany that(s all about ood !un‡doin ood thins "hen it co$es to $akin snacks and carin !or the en#iron$ent& @ou et a co$pany called Frito9ay) a proud $e$ber o! the Pepsi0o !a$ily& For $ore than 52 years) "e ha#e en%oyed $akin the best snacks on earth) startin "ith si$ple) !ar$ro"n inredients& And "eHre not stoppin no"& We continue to inno#ate) so "e can pro#ide tasty products that are ood as "ell as !un& And "eHre reducin our en#iron$ental !ootprint by conser#in natural resources as "ell as harnessin rene"able enery technoloy that reduces har$!ul e$issions& We kno" "e still ha#e a lot o! "ork to do) but "e(re up to the challene& WeH#e had a lot o! ood !un alon the "ay) and "eHll continue that as "e look to the !uture&
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:ecause that is "hat Frito9ay is all about&
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0hoose a story at le!t to learn $ore&
7
UA:*(< +OO; SA+2(< PO:*C<
9ays by nature o! its de!inition re!lects purity) sa!ety and surety "hich is the essence o! our $ission & We are are dedicated to"ards producin pure and "holeso$e products that are sa!e !or hu$an consu$ption) "hich is also our $oral and social responsibility& responsibility& We are are conscious o! pro#idin consistent product Buality and ser#ice o! our #alued custo$ers to their entire satis!action and deliht& :A
•
0o$plyin the custo$ers as "ell as statutory J reulatory reBuire$ents&
•
Establishin and re#ie"in Buality J !ood sa!ety ob%ecti#es&
•
0ontinually i$pro#in skills o! the e$ployees) e$ployees) Processes and syste$s&
•
Applyin *3O 6881+888 J >A00P principles that result in production o! Buality and sa!e $ilk J $ilk products&
•
Recei#in inputs Ra" $aterials co$plyin to our internal as "ell as e'ternal Buality standards&
•
0ontrol o! process throuh syste$ and ensure dispatch o! !inished oods as per speci!ications strictly& strictly&
6
UA:*(< OB-2C(*12S
Total Total !at losses $a'i$u$ 8&8 78 cases to be achie#ed by end o! !inancial year +886 +887& Total Total 3NF losses Ma'i$u$ 8&28 78 cases to be achie#ed by end o! !inancial year +886+887 Reduction in in#entory cost by 18 includes 3tores and 3pares only but does not include critical sparcs) crates) "ire trays) cans ra" $aterials) packain $aterials and !inished oods to be achie#ed by end o! !inancial year +886 ‚ +887& To ensure ensure no product is recalled Food 3a!ety reasons by end o! !inancial year +886+887&
28
UA:*(< "ANA.2"2N( S
At 9ays) ut$ost i$portance is i#en to Buality $anae$ent syste$s& 9aysHs 9aysHs ra" $ilk and other inredient acceptance procedures procedures are one o! the $ost strinent and riid in the industry& 9ays i#es due e$phasis to !ood sa!ety tools such as GMP ood $anu!acturin practices J >A00P >a.ard Analysis Analysis and critical critical control points prora$s prora$s on reular and onoin basis& :ays +ood is an *SO&3$$% 7ACCP certified unit, S.S! has granted the certification,
At 9ays Food there is an inhouse !ully eBuipped laboratory that $onitors) inspects and conducts •
Tests on ra" $aterials
•
Products in process and Finished Products
•
Microbioloical analysis o! ra" and !inished products
Thus ensurin that !inal product oin into the $arket is absolutely sa!e !or consu$ption to !urther our co$$it$ent to produce top Buality products throuh riorous control and $onitorin o! Materials and Processes&
21
PROC2SS CAPAB*:*(*2S
„ 3tateo! art dairy processin eBuip$ent !ro$ Den$ark and France& „ Deploys $odern techniBue o! Iltra >eat Treat$ent Treat$ent I>T "ith direct stea$ in!usion& The only o! itHs type in the *ndia& „ Aseptic packain packain in coe'truded $ulti layer PE J E?O> !il$& „ The I>T process and aseptic packain ensures that liBuid $ilk are bacteria !ree& „ Milk J $ilk products absolutely sa!e to use directly !ro$ the pack& „ 9on shel! li!e Milk J $ilk products "ith no need o! re!rieration till pack opened&
2+
R2S2ARC7 AN; ;212:OP"2N(
9A@3 is co$$itted to deli#erin "orldclass products and ser#ices& This reBuires a clear !ocus on continuously stri#in to create a hiher #alue to custo$ers by achie#in e'cellence in all 0o$panyHs operations& :usiness e'cellence e'cellence calls !or a passionate !ocus on technoloy) products) ser#ices) processes and an operatin en#iron$ent !ir$ly anchored to an i$prenable !oundation o! ;uality& 9A@3 !ir$ly belie#es that Buality is not a speci!ically assi assin nab able le task task&& *t need needss to be !ir$ !ir$ly ly root rooted ed and and institutionali.ed in the culture and #alue syste$ o! the 0o$pan 0o$panyy& 9A@ 9A@3 nurtur nurtures es a cultur culturee o! stri#i stri#in n !or continuous i$pro#e$ent in Buality) be it in products) ser#ices) syste$s or per!or$ance& The 0o$pany is co$$itted to the establish$ent o! syste$s and processes to pro$ote oranisational oranisational creati#ity and inno#ation& *ntegrated uality "anagement System /*"S0 is based on 9A@3Hs de#elop$ent o! its *ntegrated
its stron !oundation o! i$ple$entin *SO 3$$%)#$$$! *SO %$$%! O7SAS %5$$%! SA 5$$$! 7ACCP !or Foods and *RS per!or$ance ratin and bench$arkin o! the Buality
$anae$ent syste$& 9ike"ise) 9A@3Hs strateic initiati#es !or de#elopin its people ha#e been based on participati#e participati#e $anae$ent concepts concepts like C /uality Control0! (" /(otal uality "anagement0! 8SS /8aiDen Suggestion Scheme0! 'S! SiE Sigma &
All All 9A@ 9A@3 $anu $anu!a !act ctur urin in unit unitss ha#e ha#e *3O *3O Bual Bualit ityy cert certi! i!ic icat atio ion& n& Al$os l$ostt all all cont contra ract ct $anu!acturin units in the Foods :usiness and all lare hotels ha#e !ood sa!ety and Buality syste$s certi!ied by accredited Hthird partyH in accordance "ith H>a.ard Analysis 0ritical 0ontrol PointsH >A00P standards& Additionally) the Buality o! all FM0G products o! the 2/
0o$pany is reularly $onitored throuh HProduct ;uality Ratin 3yste$H P;R3& The 9ea! Tobacco and Printin J Packain businesses ha#e achie#ed "orldclass ratins in the H*nternational ;uality Ratin 3yste$H *;R3 !or business e'cellence in "hich key processes are rated rated aain aainst st intern internati ationa onall ben bench$ ch$ark arkss and certi! certi!ied ied by accre accredit dited ed Hthird Hthird party partyHH independent assurance pro#iders& :A
At 9A@ 9A@3Hs 3Hs Rese Resear arch ch J De De#e #elo lop$ p$en entt 0ent 0entre ress at Beng Be ngal alur uru u!
7yde yderabad bad!
Rajahmundry! the
Bhadr hadra achala halam m
and
0o$pany has asse$bled a pool o!
"orldclass scientists !ocused on pro#idin the reBuisite RJD suppor supportt to its estab establis lished hed and ne" busine businesse ssess enablin the 0o$pany to consistently attain internationally bench$arked Buality standards and constantly o!!er product inno#ations& 9A@3 RJD 0entre at Bengaluru pro#ides syste$ised ser#ice to the entire rane o! 9A@3Hs 9A@3Hs businesses throuh Product Product (echnology chnology Cells! Cells! Common Common Serice Serice "odules! "odules! Adance Adanced d Research *nitiaties and net"orkin "ith
Product (echnology Cells /P(Cs0 are
national and international RJD centres&
productspeci!ic& Each PT0 caters to the needs o!
the businesses throuh Market *ntellience) Product Testin J P;R3 ser#ices) Prototypin ser#ic ser#ices es throu throuhh ad# ad#an anced ced pilot pilot plants plants)) !la#ou !la#ourr and !rara !rarance nce de# de#elo elop$e p$ent nt ser#ic ser#ices es)) periodic audit o! !actory !actory Buality syste$s syste$s and Product =no"lede =no"lede and Trainin Trainin Worksho Workshops& ps& PT0s assist businesse businessess throuh throuh sensory sensory e#aluatio e#aluations ns by hihly hihly trained trained and specialised specialised panelists& 0o$$on 0o$$on ser#ice $odules $odules like Packain and Ad#anced Ad#anced Analytical Analytical labs o!!er their ser#ices across all businesses& 2
9A@3 R J D 0entres are $anned by hihly Buali!ied and trained scientists specialised in their !ields& The labs and and pilo pilott plan plants ts ha#e ha#e ultra ultra $ode $odern rn)) stat state eo! o!t the hea art rt testin testin and protot prototyp ypin in !acilit !acilities ies&& The The labora laboratory tory at :enaluru :enaluru has obtained obtained accreditation from NAB: /National Accreditation Board for (esting Calibration of :aboratories0 for *SO %6$#' !or key testin protocols&
The latest 9A@3 RJD hub in 7yderabad !ocuses on arisciences& This RJD !acility) the !irst o! its kind !or the 0o$pany) "ill "ork on $ultiple businesses built on a co$$on set o! core co$petencies& The initial set o! core co$petency areas identi!ied are Plant Breeding and .ene .enetics tics!! Agrono Agronomy! my! Biotechn Biotechnolog ology! y! "olecular "olecular Biology Biology and Silicult Siliculture ure&
The
!acility ai$s to create H0entres o! E'cellenceH in these areas& 9A@3Hs RJD prora$$e at Bhadrachalam is the core o! the 0o$panyHs !ibre stratey !or its Paperboards and 3pecialty Papers business& This stateo!theart research centre is consistently stri#in to i$pro#e the producti#ity o! se#eral tree species) in order to i#e attracti#e landuse altern alternati ati#es #es to tradit tradition ional al !ar$er !ar$erss and "astelan "astelandd o"n o"ners ers&& 3o !ar) !ar) $ore $ore than than %$$ high& yielding! fast&growing and disease resistant ?Bhadrachalam? clones ha#e been produced
on a co$$ercial scale) includin +/ sitespeci!ic clones adapted to proble$atic soils& The producti#ity o! these saplins saplins is 46 ti$es ti$es that o! nor$al seedlins& seedlins& 9A@3Hs
co$prehensi#e
Rajahmundry in
RJD
!acilities
at
Andhra Pradesh co#er all aspects o!
tobacc tobaccoo crop crop culti# culti#ati ation& on& *n colla collabor borati ation on "ith "ith the 0entral Tobacco Research *nstitute and the Tobacco 22
:oard) 9A@3 pioneered F0? tobacco culti#ation in *ndia and introduced the :urley and >D:RG #arieties& 9A@3Hs continued !ocus on crop de#elop$ent has resulted in ne" #arieties o! seeds and hybrids in Andhra Pradesh and =arnataka) "hich ha#e sini!icantly i$pro#ed !ar$ yields and helped !ul!ill the de$ands o! a dyna$ic lobal $arket& The 0o$panyHs RJD tea$ collaborates "ith other centres o! e'cellence) and le#eraes e'pertise !ro$ se#eral leadin institutes includin the Ini#ersity o! Aricultural 3cience) :enaluruQ *ndian *nstitute o! 3cience) :enaluruQ 03*OR) Australia and 03*R) 3outh A!rica& 0ateri 0aterin n to the need o! 9A@ 9A@3Hs 9i!estyl 9i!estylee :usine :usiness ss is a conte conte$p $pora orary ry $aste $asterr ;esign +acility at .urgaon&
*t o!!ers RJD !acilities that ha#e enabled the 0o$pany to o!!er
internationally bench$arked !ashion collection e#ery season&
24
CAR22RS *N :A
At 9A@3) "e build business leaders "ho create #alue& Who belie#e that the !uture belons to those "ho are able to create it& Which is "hy "e #alue interity) creati#ity) passion) a H"ill doH attitude and the "ill to succeed abo#e all else& Toether) these e$po"er our people to take risks) to e'peri$ent) to set their o"n oals and "in in the $arket place& *n turn) "e encourae those "ho are eaer to take the initiati#e to continuously learn and e'peri$ent& These are the Bualities "hich "ill help us re$ain conte$porary and rele#ant at all ti$es& We belie#e that the $ost endurin "ay to retain talent is to enable our people to continuously add #alue to the$sel#es& So what does :A
At 9A@3 9A@3 "e belie#e that our $ission to enhance #alue creation !or the stakeholder can only be achie#ed throuh the Buality and co$$it$ent o! our people& To"ards To"ards this end) "e continuously stri#e to unleash the potential o! each indi#idual& We le#erae hu$an capital !or co$petiti#eness by nurturin kno"lede) entrepreneurship and creati#ity& We belie#e it is these strenths that "ill help us success!ully co$pete in a lobalised en#iron$ent and e'ploit e$erin opportunities& We re"ard the "ill to succeed and the desire to co$pete "ith the best in the "orld& We sti$ulate the dri#e to be the best and take i$$ense pride in bein *ndian& We take an interated #ie" o! structures) co$petencies) tasks and processes and link all these to our lonter$ oals& Our per!or$ance $anae$ent syste$s !ocus on per!or$ance) 25
$eritocracy) eBuity and the upholdin o! co$pany #alues& We keep our "ork en#iron$ent si$ple) in!or$al and !le'ible "ith a stron e$phasis on hu$an #alues& We #alue ideas and i#e people the space to e'ecute the$& We keep our people intellectually sti$ulated and i#e the$ the !reedo$ to take their o"n deci decisi sion ons& s& And the the resp respon onsi sibi bili lity ty to $ake $ake 9A@ 9A@3 ro" ro" thro throu uhh inno inno#a #ati tion on and and e'peri$entation& We ha#e re$ained a #ibrant co$pany !or nearly ten decades no" because o! our ability to $anae chane proacti#ely and to rein#ent oursel#es continuously "ithout co$pro$isin the ideals and #alues that ha#e sustained us o#er the years&
27
92 +OCUS ON 1A:U2 A;;*(*ON
We !ocus on #alue addition to enhance co$petencies& We belie#e pro!essional ro"th is the responsibility o! both the indi#idual and the oranisation& oranisation& We pro#ide opportunities !or #alue addition throuh E'posure to World World 0lass Manu!acturin Facilities and Practices E'posure to *nternationally :ench$arked Marketin Practices For$al Trainin and De#elop$ent prora$$es in *ndia and o#erseas Me$bership o! Multidisciplinary Task Forces and Pro%ect Tea$s Focused 9eadership De#elop$ent *nitiati#es 0ross Functional and 0ross :usiness Opportunities (72 8*N; O+ P2OP:2 92 :OO8 +OR
We do not belie#e in stereotypes& We belie#e belie#e di#ersity is essential !or buildin a "holeso$e "ork en#iron$ent& :ut there are certain basic attributes "e look !or *nterity
Ability to think strateically
*ntellectual riour
>ih enery
A H"ill doH attitude
0reati#ity
Tea$ skills
9eadership
26
Our Latest Snacks
•
e !elie# !elie#e e snac"i snac"in0 n0 shol shold d !e 0ood 0ood and fn% That’ That’s s why we’re alway always s wor"in0 to !rin0 yo new prodcts, whether it’s new fla#ors of the snac"s yo lo#e or a whole new snac" choice% )ere is what’s new from Frito-Lay%
•
To find these items or any other Frito-Lay snac"s in a store near yo, cl#c$ %ere to se or here to 9y featre%
DORITOS ® JACKED •
9i00er% 9older% Thic"er% 4B7TB( :ac"ed, tastes li"e Awesome feels%
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®
RUFFLES Ultimate •
Gra! a helmet% The new 7ffles ?ltimate chips ha#e deeper, heartier rid0es% )ardcore rid0es for hardcore dips%
48
"AR82(*N. ;O"2S(*C MAR=ET*NG
The co$pany has been in do$estic $arketin since last +2/8 years) They ha#e #ariety o! clients based on the product $i'es that is they ha#e clients !ro$ all the classes o! the society e'cept lo"er class& Do$estic sales procedure is straiht !or"ard throuh distribution to retailers Distributors pro#ide the co$pany security& Distributors are en%oyin the ad#antae o! / da$ae& Pre$iu$ Products Pre$iu$ class Econo$ic 0lass Ipper Middle 0lass A;;*(*ONA: *N ;O"2S(*C SA:2S
Do$estic sales procedure is straiht to"ard throuh distribution to retailers distributors pro#ides the co$pany co$pany security distributors distributors are en%oyin the ad#antae ad#antae o! / da$ae& da$ae& *NS(*(U(*ONA: "AR82(*N.)
The institutional $arketin di#ision in a ne" born baby in the orani.ation& The co$pany ha#e recently introduced it sel! to the institutes& *NS(*(U(2 ;2+*N*(*ON)
Any place "hich has a reBuire$ent in bulk J in reular concern J custo$er is not chaned in short inter#als is called as an institute& E'a$ple >ostels) >otels etc& A restaurant restaurant can not be an institute as their reBuire$ents are erratic J they to o !or cheaper products instead o! Buality products J hence ha#e a tendency to chane the brand o! products in short inter#als o! ti$e& 41
4+
4/
SCOP2 O+ (72 S(U;<
To kno" kno" perception reardin these dairy products a$on both retailers as "ell as in the custo$ers&
To Inderstand Inderstand the ter$inoloies used in $arket by retailers&
De#elop the use!ulness in enhancin the usability o! the product&
To kno" kno" di!!erent sellin skills at #arious situation o! $arket&
To ain kno"lede about distribution net"ork o! A$ul and Para&
To learn learn di!!erent strateies "hich are used by retailers in $arket to con#ince the custo$ers&
4
R2S2ARC7 "2(7O;O:O.<
42
R2S2ARC7 "2(7O;O:O.<
S(A(2"2N( O+ R2S2ARC7 PROB:2"
*n the branded snacks $arket) to et do"n to basics) Frito 9ay co$$ands a share o! 2) !ollo"ed by >aldira$(s at +5 and 9A@3 at 14& The rest is di#ided bet"een a hand!ul o! ne" entrants) "annabes and $any reional reional players& Out o! these 9A@3(s 9A@3(s is a ne" entrant in the $arket) "hich "as launched launched in +886& 9A@3 9A@3 has launched launched in a "ide #ariety o! !la#ours and !or$ats) ranin !ro$ potato chips to !iner snacks& :ecause o! its di!!erent and catchy ad#ertise$ents has created a bu.. in the $arket& $arket& There!ore) our ai$ "as to !ind out the $ost $ost popular !la#our o! a$on all the o!!erins& o!!erins& We bean bean our analysis by di#idin people into those "ho like to eat snacks and those "ho don(t& We based our study on the sur#ey o! people "ho like to eat snacks& This sur#ey "as conducted in Meerut Gha.iabad& To collect the data "e desined a Buestionnaire& Statement Of Research Objecties
The $ain ob%ecti#es ob%ecti#es o! our research research "ere as !ollo"s
To !ind out "hat percentae o! population likes to eat snacks&
To !ind out "hich !la#or o! is $ost pre!erred&
To analy.e analy.e the reason !or the popularity o! the $ost pre!erred snack&
To kno" kno" the satis!action le#el o! people "ho eat &
To !ind out ho" $uch people spend on snacks "eekly&
To !ind out the pre!erences o! people !or di!!erent brands&
44
R2S2ARC7 ;2S*.N "2(7O;O:O.< "2(7O;O:O.<
Research desin is the basic basic !ra$e"ork "hich pro#ides uidelines uidelines !or the rest o! research process& *t speci!ies speci!ies the $ethods !or data data collection and data data analysis analysis &*n this research pro%ect pro%ect "e ha#e used the sur#ey $ethod o! data collection) to be $ore speci!ic Buestionnaire $ethod& We conducted conducted a sur#ey in Meerut Gha.iabad& Out o! the uni#erse o! 288 our sa$ple si.e is 28& Respondents in the sa$ple si.e "ere asked to !ill the Buestionnaires to ather the data
SCOP2 (he study of consumer buying behaiour of lays,
Gha.iabad
Record !eed back !ro$ the $arket and reco$$ended !uture plan !or the operation& Throuh the sur#ey) it is tryin to kno") "hat is the basic di!!erence bet"een our co$pany and other !ast $o#in 0onsu$er oods 0o$pany(s product in Buality) price) packain etc& Throuh the sur#ey) it "ould be able to ascertain the "eak point o! sales$an) distributors and other product related in this "ay $ay "ould be able to create e!!ecti#e trainin packae or can i#e so$e instructions to $ake the$ $ore e!!ecti#e& %) R2S2ARC7 ;2S*.N US2;)
Resear Research ch is an art o! scient scienti!i i!ic) c) in#est in#estia iatio tionn and syste syste$at $atic ic resear research ch !or pertin pertinent ent in!or$ation on a speci!ic &* ha#e used descripti#e type o! research& Descripti#e research desinin can be used to study consu$er pro!iles) $arket potential studies) product usae) attitude sur#eys) sales analysis) $edia research and price sur#eys etc&
#);A(A #);A(A CO::2C(*ON "2(7O;) "2 (7O;)
* ha#e used sur#ey $ethod !or data collection& 3ur#ey is the $ost co$$only used $ethod& 45
F) ;A(A SOURC2) Primary data) The
ob%ecti#es o! pri$ary data are !or$ulated on the basis o! research
ob%ecti#es& Pri$ary data has been collected personally !ro$ #arious consu$ers as "ell as retailers& Secondary data) *
collected data !ro$ $aa.ines) ne"spaper and di!!erent "ebsites&
) R2S2ARC7 *NS(RU"2N() A, uestionn uestionnaire aire for consumers consumers))
a Bue Buesti stionn onnair airee con consis sistt a Bue Buesti stions ons presen presented ted to
respondents !or their ans"ers& :ecause o! its !le'ibility) the Buestionnaire is the $ost co$$on instru$ent used to collect pri$ary data& B, Schedule for retailers) 3chedule is a de#ice in social research) "hich !reBuently used in
collectin !ield data especially "here the sur#ey $ethod is e$ployed& *t contains Buestions and blank tables) "hich are to be !illed by the in#estiators the$sel#es a!ter ettin in!or$ation !ro$ the respondents& ') (
Buestionin the researcher researcher setup a !or$al list o!
Buestions Ans"ers Ans"ers are !reBuently li$ited to a list o! alternati#es "hich is stated or i$plied& i$plied& 4) (
Multiple choice
•
Dichoto$ous
•
0loseended
•
Rankin ite$ Buestions
5 A((*(U;2 "2SSU2R"2N( (2C7N*U2S)
47
/A0;irect Personal *nteriew& A
direct personal inter#ie" is !aceto!ace co$$unication
"ith the respondents& The inter#ie"er ets in touch "ith the respondents ask the Buestions) and records the ans"ers obtained& /B0Rating Scales& The
ratin scale in#ol#es Bualitati#e description o! a li$ited nu$ber o!
aspects o! a thin or traits o! a person& Inder er /C0 Ran@in Ran@ing g scale scales& s&Ind
rankin rankin scale scaless or co$pa co$parat rati#e i#e scale scales s "e $ake $ake relati relati#e #e
%ud$ents aainst aainst other si$ilar ob%ects& The The respondents under under this $ethod directly directly co$pare t"o or $ore ob%ects and $ake choice a$on the$& * ha#e used $ethod o! rank order) under this $ethod o! co$parati#e scalin) the respondents are asked to rank their choices& This $ethod is easier and !aster than $ethod o! paired co$parisons& 5) SA"P:*N. P:AN
A sa$plin plan is a de!inite plan deter$ined be!ore any data are actually collected !or obtainin a sa$ple !ro$ i#en population& /A0Sample SiDe& 188The standard sa$ple si.e had chosen by $e& /B0Sampling (echniGue*
ha#e used Probability sa$plin !or $y research report& Inder
this sa$plin desin e#ery ite$ o! the uni#erse has eBual chance o! inclusion in as a$ple& /C0Place of the Study& Meerut and Gha.iabad& /;0Surey Period& une) +886
46
SA"P:*N. "2(7O;
*n $any $arketin research pro%ect $akin a census study o! the entire uni#erse "ill be i$possible on account o! li$itation o! ti$e and $oney& >ence sa$plin beco$e ine#itable& 3a$p 3a$plin lin is used used to coll collec ectt pri$ pri$ar aryy data data "h "hen en sour source ce o! data data !or !or too too $any $any to be e'hausti#ely handled& 3a$plin is an interal part o! data collection process& A sa$plin is only a portion o! uni#erse o! population& population& The success o! o! sa$plin depends on the e'tent e'tent to "hich characteristics o! the sa$ple truly represent these o! the uni#erse& Accordin to @ule) a !a$ous statisticians) the ob%ecti#e o! sa$plin is to et $a'i$u$ in!or$ation about the parent population "ith $ini$u$ e!!ort& Properly done) sa$plin produces representati#e representati#e data on the the entire population& population& Term commonl !"e# $n "%m&l$n' &o&!l%($on or !n$)er"e*
*n $arketin research population research population $eans the areate o! all ele$ents that are rele#ant to the scope o! the proble$ under the study& All o! the$ process the characte characteristic risticss unde underr in#estiat in#estiation& ion& When When the research research de!ines de!ines the characte characteristic risticss unde under r in#estia in#estiation) tion) auto$atica auto$atically lly it deli$its deli$its the popu populatio lation& n& Populatio Populationn need not necessari necessarily ly $eans li#in persons) *t $ay denotes nonli#in ob%ects like co$panies) e#ent or dealers& 3a$ple 3a$ple is a part o! uni#erse uni#erse that is bein bein studied studied and "hich "hich enerally enerally re!lects re!lects $ost $ost o! the traits that uni#erse had& "ethod of Sampling)
Probability 3a$plin Method&
3yste$atic sa$plin
Area 3a$plin
Non Probability Sampling
0on#enience sa$plin 58
;uota 3a$plin
ude$ent sa$plin
Panel 3a$plin
*n "y Project Report * Used Random Sampling "ethod
51
;A(A ;A(A CO::2C(*ON CO::2C( *ON The data collection process is the prede!ined task that * ha#e to undero& The data collection process starts riht riht !ro$ the !irst day till the !inal day on the !ield& Durin the the "hole period a list o! di!!erent retailers scattered around "hole o! the 3outh 9uckno" ets #isited on the reular basis& The $ain task is to analy.e the $arket potential) study o! the $arket share o! the co$pany and analy.in the co$petitor(s strateies& The sur#ey process is not co$plete "ithout consultin the Distributor J Retailers& The distributors are the key nodes that $ake the chain $o#in e!!ecti#ely& 3o the response $ade by the$ is also an essential criterion to in#ol#ed in#ol#ed and reachin reachin !or certain decisions& decisions& There are se#eral "ays o! collectin appropriate data that di!!er considerably in the conte't o! $oney costs) ti$e) and other resources r esources at the disposal o! the researcher& researcher& The tools used !or data collection are as
Primary ;ata The pri$ary data are those data) "hich are collected a!resh and !or the !irst ti$e& And happen to be oriinal in character& The The pri$ary data to be collected !or the study are uestionnaire uestionnaire H A set o! Buestionnaire is prepared !or the
cause o! collectin di!!erent
in!or$ation related to the predeter$ined ob%ecti#es& The Buestionnaire Buestionnaire prepared is in t"o !or$s J tareted to"ards the doctors and che$ists di!!erently& di!!erently& The !or$at o! Buestionnaire Buestionnaire is structured and non&disguised &
1 ;irect Personal *nteriew H Inder this $ethod o! collectin data there is !aceto !ace conte't "ith the person !ro$ "ho$ the in!or$ation is obtained& The data collected are !ro$ the respecti#e selected doctors and che$ists #isited reularly& The pattern used is Structured and *ndirect *nteriew &
5+
Secondary ;ata 3econdary data $eans data that are already a#ailable i&e&) they re!er the data) "hich ha#e already been collected and analy.ed by so$eone else& When the researcher utili.es secondary data) then he has to look into #arious sources !ro$ "here he can obtain the$) *N this case he is certainly not con!ronted "ith the proble$s that are usually associated "ith the collection o! oriinal data& 3econdary data $ay either be published data or unpublished data& Isually published data are are a#ailable in 1 ?arious publications o! the central) state and local o#ern$entsQ * ?arious rious pub public licati ations ons o! !orei !oreinn o# o#ern ern$e $ent nt or o! intern internati ationa onall bod bodies ies and their their
subsidiary orani.ationQ orani.ationQ Technical and trade %ournals D :ooks) $aa.ines and ne"spapersQ
Reports and publications o! #arious associations connected "ith business and industry) industry) banks) stock) e'chanes etc&Q 3 Reports Reports prepared prepared by research research scholars) scholars) uni#ersitie uni#ersities) s) econo$ists econo$ists etc& *n di!!erent di!!erent
!ields) and < Public records and statistics) historical docu$ents) and other sources o! published
in!or$ation& The sources o! unpublished data are $anyQ they E May be !ound in diaries) letters) unpublished bioraphies and autobioraphies and also
$ay be a#ailable "ith scholars and research "orkers) trade associations) labor bureaus and other public
5/
S9O( ANA:
5
SO9( ANA:
Wide rane o! products
:rand loyalty
3tandardi.ed product
E'tensi#e distribution net"ork
Product are kno"n !or pro#idin true #alue !or $oney
92A8N2SS
AMR*T has a ood"ill) but !e" product need $ore ad#ertise$ent&
Due to lare product line the co$pany is unable to pay adeBuate attention to so$e o! its product&
OPPOR(UN*(*2S
Gro"in $arket due to increase population) inco$e and chanin habit&
*! AMR*T brin product !or hiher inco$e roup& The de$and !or its product $ay in that area&
(7R2A(
There are !ours brand o! !ood Product in the $arket but other leadin co$panies are also thinkin to approach in this se$ent&
Aressi#e ad#ertise$ent o! the co$petitors&
52
ANA:
54
;A(A ANA:
*n order to e'tract the $eanin!ul in!or$ation !ro$ the data collected an analysis o! data is done usin pie charts) bar raphs etc& The first objectie o! the research pro%ect is concerned "ith !indin out uestion )& what Percentage Percentage of people li@es to eat snac@s &
The pie chart i#en belo" is clear on the percentae o! people "ho like to eat snacks& Out o! 28 respondents 6 like to While 1 don(t&
<2S
35I
NO
#I
Pie chart sho"s that 6 o! our respondent like snacks "hile 1 don(t&
55
uestion )&
second objectie is concerned "ith !indin out which snac@s they Our second
preferred,
C7*PS
FI
B*SCU*(S
##I
NA"822N
%I
BU-*A
##I
O(72RS
5I
The pie chart sho"s the responses o! the people& *t is clear that chips do$inate the $arket& The second spot is shared by Na$keens and third spot by :hu%ia& 57
uestion )&
The third objectie "as to analyse the preference of chips by the people &
Follo"in pie chart sho"s their responses&
@E3
7
NO
14
Fro$ the abo#e pie chart "e can see that people like the chips $ost i&e& they like to eat lays) ) uncle chips&
56
uestion )& +ourth objectie "as to !ind out ho" which time of the day you prefer the "ost,
Follo"in pie chart sho"s the ti$e&
MORN*NG
4
AFTERNOON
1
E?EN*NG
4
N*G>T
1
This sho"s that chips are eaten by the respondent $ainly at e#enin&
78
uestion )&
The fifth objectie "as to analy.e the reasons for the popularity of the most
preferred chips& For this
the respondents "ere asked #arious brands o! chips& Follo"in pie
chart sho"s their responses&
>A9D*RAM
4
IN0E9 0>*P3
18
9A@(3
7+ +
*n the abo#e pie chart "e can see the popularity o! lays&
71
uestion )&
!ind out ho" which flaor of lay>s chips people li@e the "ost,
AMER*0AN F9A?*OIR F9A?*OIR
18
P9A*N 3A9T
7
TANG@ TOMATO TOMATO
48
0>AT 3TREET
++
This sho"s that $ore people like A$erican !la#or o! lay(s&
;uestion !ind out which all places do the people consume lay>s chips most, 7+
CO::A.2S
4#I
RA*:9A< S(A(*ON
%4I
PUB:*C P:AC2
%$I
BUS S(OP
%#I
Fro$ the abo#e pie chart "e can dra" a conclusion that the respondent eats lay(s chips in collae
;uestion!ind what compels them to buy lay>s chips &
7/
:RAND NAME
+
;IA9*T@
24
?AR*ANT3
4
PR*0E
4
OT>ER3
7
This sho"s that the Buality o! lay(s chips is best as people buy lay(s chips because because o! its Buality&
;uestion !ind out how people rate the lay>s chips,
7
E0E99ENT
+4
GOOD
2+
A?ERAGE
++
Most o! the people rate it as a ood product&
uestion) which siDe of lay>s chips people generally prefer the most,
72
9ARGE
18
MED*IM
2+
3MA99
/7
Most people like to consu$e $ediu$ si.e o! lay(s chips&
;uestion !indin out how often people consume lay>s chips,
74
?ER@ OFTEN
++
OFTEN
+
3OMET*ME3
8
RARE9@
1
*t see$s that eat lay(s chips #ery alternati#e days&
;uestion !ind out who all in respondent>s family prefer lays chips,
75
A99
48
0>*9DREN
/4
PARENT3
GRANPARENT3
8
As it see$s that e#ery $e$ber in the !a$ily eats lay(s lay(s chips but it is not so !a$iliar "ith randparents&
;uestion !ind the opinion about the lay>s mar@et position in the commutatie mar@et,
77
@E3
6+
NO
4
0AN(T 3A@
Most o! the people think that lay(s acBuire a ood na$e in the $arket ,
76
uestion) !ind out the opinion o!
the people as they need lay>s chips in some more flaor,
@E3
7
NO NO
14
This sho"s that people is eaer to rab the ne" !la#or o! lay(s chips& chips&
68
uestion) +inding the sources of information regarding lay>s chips,
AD?ERT*3*NG
47
9*?E DEMON3TRAT*ON
RETA*9 OIT9ET3
1
>OME 3>OPP*NG
1
>ere ad#ertise$ent is ha#in lion share "hile li#e de$onstration least share&
61
uestion) 9hat people opinion about the health, 9e as@ed do lays is a jun@ food,
@E3
27
NO
+
This pie diara$ sho"s that all thouh people consu$e lay(s chips around People think it is a %unk !ood and bad !or health& They also speci!ied that consu$in consu$in #ery o!ten $ay lead to health proble$&
6+
S9O( ANA:
1& :ein one one o! the larest larest co$panies co$panies in *ndia *ndia the co$pany co$pany has has achie#ed achie#ed a deree deree o! !ocus in its core business o! its products& +& *t has has a stro stron n bran brandd na$ na$e) supe superi rioor Bu Buaality lity prod produc ucts ts and a n en# en#iabl iablee distribution net"ork& /& *t has a clear clear and "ellde!in "ellde!ined ed orani. orani.atio ationn structure structure and li$its li$its o! !inanci !inancial al authority& & *ncrease *ncrease in ad#ertise$e ad#ertise$ent nt spends a!!ect a!!ect the co$pany( co$pany(ss $arins& $arins& 2& The The co$ co$ pany panyˆs ˆs bo bott tto$ o$ line line !all !allss #ic #icti$ ti$ to the the bloa bloate tedd and hih hihly ly paid paid "ork!orce) "hich a!!ects its $arins& 9ea@ness) •
9ittle e!!orts o#er the Ad#ertisin o! products&
•
Distribution channel is not accurately cateori.ed& cateori.ed&
•
Pre$iu$ priced products) hence can(t co$pete in lo" price se$ent&
•
No separate stratey stratey !or rural $arket&
Opportunities) •
The co$panyHs !inancial per!or$ance can recei#e a $a%or boost !ro$ its cost reduction e!!orts&
•
There is a lot o! scope o! product and $arket di#ersi!ication&
•
E'ports o! products "ill also ha#e hue chances in the co$in years&
•
:ino :ino 0h 0hip ipss bu busin sines esss has has a$ple a$ple scop scopee !or !or ain ainin in $arke $arkett share share !ro$ !ro$ the the unora uno rani. ni.ed ed sector sector&& Rural Rural pen penetra etration tion too holds holds #ast #ast potentia potentiall to brin brin abo about ut ro"th& *hreats
•
The slo"do"n in the econo$y has restricted topline ro"th o! $ost FM0G $a%ors and !or :ino also it "ill be di!!icult to $aintain historical ro"th rates in such a depressed scenario& 6/
•
0o$pany(s $a%or ra" $aterials are in!luenced by o#ern$ent policies < controls as "ell as #aaries #aaries o! the $onsoons $onsoons&& Fluctua Fluctuation tionss in the prices o! ra" $aterials $aterials "ould ha#e sini!icant i$pact on costs and $arins o! the co$pany& Moreo#er) inordinate hike in :road :and *nternet products "ould also increases co$pany(s production and distribution cost&
6
+*N;*N.S
1& %4 people out of F4 people "ho like to eat snacks !eel that as co$pared to other brands :ino is $uch $uch better& better& +& Other %# !eel that :ino is so$e"hat better and 5 feel that :ino is about the sa$e as other brands& /& None !eel that :ino is so$e"hat "orse or $uch "orse than other brands& & When asked how often they eat Bingo ++ people said once a "eek or $ore o!ten) 11 people said e#eryday e#eryday and / people said +/ ti$es a $onth&
62
R2CO""2N;A(*ONS SU..2S(*ONS
64
R2CO""2N;A(*ONS SU..2S(*ONS
%) 0o$panies distributors and representati#es $ust $ake the retailers
a"are about their Product and try to place the product on each and e#ery shel! on the strenth o! their distribution& #) 0o$pany should ad#ertise its !ood Product throuh appropriate $edia& F) 0o$pany should keep MRP slihtly lo"er than other and pro#ide better
ser#ice and $arin to retailers) so that they push the product& ) 0o$pany should also taret the consu$er by o!!erin discount coupons
or pens
display contest in $a%or
$arkets to create product a"areness&
More #isibility The #isibility should be increased& *nno#ati#e display "ill catch the attention o! consu$er #ery easily& More boards should be used because $ore the #isibility $ore "ill be the a"areness about the brand&
Pro#ide an e!!ecti#e ad#ertise$ent on ne"spapers Pro#ide an ad#ertise$ent in ne"spaper "ith popular personality throuh like cricketer) !li$star etc& this certainly "ill ha#e an i$pact on the peoples to o !or the con!ectionery& con!ectionery&
65
Dealers a"ards distribution annually The retailers "ho ha#e best $aintained the display should be a"arded in !ront o! the cro"d &his also encore other retailer to $aintain the display at their shops and in turn the "ork o! the trade$arketin specialist beco$es less& They can take care o! other %obs also&
3che$es should be $aintained *t should be done so that retailer can a#ail o! the !ull sche$e bein o!!ered !or the$& And the !ull sche$e should be reached to retailer retailer properly& properly& Wall paintin Wall paintin paintin is an e!!ecti# e!!ecti#ee and econo$ical econo$ical $ediu$ !or ad#ertise ad#ertise$ent& $ent& A speech o! !il$ co$es to an end but "all paintin stays as lon as the "hether allo"ed& Attracti#e $arin !or retailers *t is co$pulsory !or e#ery co$pany that the co$pany $ust pro#ide attracti#e $arin& We kno" #ery "ell that retailer is the key player !or sellin a product and in 9A@3 lo" $arin is the $ain cause !or lo" sale because retailers "ant to sale other products due to hih $arin&
67
Fa#orable price !or consu$ers *t is #ery necessary that the co$pany "ill a#ailable the products at a reasonable price that the consu$er "ill purchase "ithin its purchasin po"er and each and e#ery class o! people can taste the 9ays "a!ers&
66
:*"*(A(*ONS
188
:*"*(A(*ONS
1& Ti$e Ti$e dura duratio tionn "as "as shor short&t& +& Due to nona#aila nona#ailabili bility ty o! $ode o! transpor transportt lots o! incon#eni incon#enience ence "as !aced by the in#estiator& in#estiator& /& A lar laree sa$ple sa$ple could not be taken and syste$a syste$atic tic probabilit probabilityy "as not conducted due to the lack o! ti$e& & Durin Durin the course course o! sur#ey sur#ey so$e so$e una#oidable una#oidable error error are !aced !aced such as no response) inaccuracy in response& 2& The !indins !indins are are totally totally based based on respondents respondents predic prediction tion and hence hence can be biased to so$e e'tent&
181
CONC:US*ON
18+
CONC:US*ON
1& The brand a"areness !or 9ays Product is less& *t is not ood !or the co$pany& +& ;uality) date o! $anu!acturin) price brand i$ae are the $a%or !actor considered !or the custo$er "hile buyin a particular brand& /& 0onsu$ption rate o! !ood Product is hih in "inter and lo" in su$$er& & Retailer are interested !or Buality or custo$er oriented product rather then ha#in the brand "ith $ore $arin& 2& Food Product is consu$ed in break!ast $ostly& 4& The percentae o! salt salt in 9ays Product is is $ore then other "hich is not desirable by consu$er& consu$er&
18/
B*B:*O.RAP7<
18
B*B:*O.RAP7<
Marketin Research Author G 0 :eri Publish by Tata McGra" >ill Publishin 0o& 9TD&) Ne" Meerut Gha.iabad Third Edition +88+ •
Marketin Manae$ent Author Ra%an 3e'ana Publish by Tata McGra" >ill Publishin 0o& 9TD) Ne" Meerut Gha.iabad 3econd Edition +881
•
Marketin Manae$ent Author R 3 3e'ana Publish by >i$alaya Publication) Ne" Meerut Gha.iabad Ninth Edition +888
•
Marketin Manae$ent Author Philip =otler Publish by Pren Ticehall o! *ndia P?T& 9TD&) Ne" Meerut Gha.iabad Ninth Edition +88+
•
Research Methodoloy Author :handrai Print +88) second edition
92B S*(2)
"""&lays&co$ """&oole&co$
182
U2S(*ONNA*R2
184
U2S(*ONNA*R2
We are Km. Neera, pursuing my MBA III SEM from KIRAS, a ivision of. !lease fill up t"e form for a mar#et survey on $%"e Stuy of &onsumer Buying Be"aviour 'f (ays) NameJJJJJJJJJJ,, AgeJJJJJJJJJ,,J,,, ualification JJJJJJ,,,,, JJJJJJ,,,,, .enderJJJJJJJJJJ
%,;o you prefer chipsK a,
#,when do you prefer snac@s time in a day b, "orning
b, Afternoon
c, 2ening
d, Night
F, 9hich snac@s do you preferK a, 7aldriam wafers
b, Uncle Chips
c, :ays chips
d,
e, Any other
, 9hich flaor do you li@e mostK a, Plain salt
b, American American flaor
c, (angy tomato
d, Chat Street
',On which places it got maEimum consumerK a, *n colleges,
b, Railway station
c, Bus stop
d, Public places
4, 9hat compels you to consume itK a, Brand name
b, uality
c, 1ariants
d, Price
e, Any other
185
6, 7ow would you rate as a productK a, 2Ecellent
b, .ood
c, Aerage
d, Poor
5, 9hat siDe you prefer mostK a, Rs, '
b, Rs, %$
c, Rs, #$
3, 7ow often you consume itK a, 1ery often
b, often
c, Sometimes
d, Rarely
e, Neer
%$, 9ho all in your family prefer laysK a, Children
b, Parents
c, .randparents
d, All
%%, ;o you thin@ it acGuire a good name in the mar@etK a,
%#, 9ould you suggest other person to buy lays chipsK a, t can>t say
%F, Are you satisfied with the number of flaors it has proidedK a,
%, ;o you thin@ lays should come up with more flaorK a, yes specify b, No
187
%', 9hat is your source of information regarding the purchase of itK a, Adertising b, :ie demonstration demonstration c, Retail Retail outlets d, 7ome 7ome shopping
%4, :ays comes in a jun@ food, ;o you thin@ it is healthy to consumeK a,
;ateJJJJ,, PlaceJJJJ,,
(han@ you for filling up this Guestionnaire Guestionnaire and giing your aluable time to us,
186
