COMO ELES CHEGARAM LÁ.pdf

Comoeles chegaramlá

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                                        

   

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                                            

                                                      

         

                                              

    

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        

          

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Sumário

                                                                                  7

                              

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Apresentação

                                                                                                                                                                                                                                                                                                                            

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10

                                                                                                                                                                                                                                                                                                                                                                          

                                                                                                                                                                                                                                                                                                                                                                                                        

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                                                                                                                                                                                                                                                                                                                                                                                          

                                                                                                                                           

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ASRECEITASDE SUCESSO                                    

                                                                                                                                                                                                                                 

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                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                      

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18

                                                                                                                                                                                                                                                                                                                                                                          

OMARKETINGPESSOAL                                        

                                                                                                                                                                                     

19

                 

20

                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                              

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AQUELEMOMENTO                                            

                                                                                                                                                                                                  

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                                                                                                                                                                                                                                                                                                                                                                                        

                                                                                                                                                                                                                                                                                                                                                                         

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                                                                                                                                                                  

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ASENTREVISTAS                              

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 João DeSimoni     

                                                                                                                                                                                                                                     

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                                                                                                                                                                          

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                                                                                                                                                                                                 

Com12anosdeidademontei um cirquinhonumamesadepingue-pongue e já fazia promoção.

                                                                                                                                                                                                                                                 

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                                                                                                                                                                                  

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                                                                                                                                                                          

                                                                                                                                                                                                                                                                                                                                                

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                                                      

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                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                         

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                                                                                                                                                                                                                                                                                        36

                                                                                                                                                                                                                                                                                                                                 

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                                                                                                                                                                                                                                                                                

           

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                     

                                                                                                                                                                                                                                                                                                                                       

39

Temque ser valorizada aempresa voltadamaisparaomercado do que para o seu próprio umbigo.

                                                                                                                                                                                                                                             

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                                

                                                                                                                                                                                                                                                                                                                                                         

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                                                                                                                                                                                                                                                                                                                                                                  42

                                                                                                                                                                                                                                                                                                                                             

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                                                                                                                                                                                                                                                                                                                                                                 44

Aprimeiracoisaénãoprocurar estágio, esimemprego.

                                                                                                                                                                                                                                                                               45

             

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ChristinaCarvalho Pinto   

                                                                                                                                                                                                                                                                          

47

                                                                                                                                                                                                                                       

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                   

                                                                                                                                                                                                                                                                                                                                                                            

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                                                                                                                                                                                                                                                                        

50

                                                 

                                                                          Só guardo a emoção, a memória, nãoguardonadafísico.

                                                                                                                                                                                                                    

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                                                                                                                                                                                                                                                                                                                                                                                                                              

                                                                                                                                                                                                                                                                                                                                                                          

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                                                                                                                                                                                                                                             

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                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                 

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                                                                                                                                                                                                      

56

                                                                                                                                           

Oshomenscomprammenosporque têmmenospaciênciapara agüentar afila do caixa.

                                                                                                                                                                                                                                                                                                                          

57

                                     

58

                                                                                                                                                                                                                                                                                                                                                                

                                                                                                                                                                                                                                                                                                                                                                             

59

                   

60

                                                                                                                                                                                                                                                                                                                                                                      

                                                                                                                                                                                                                                                                                                                                                                      

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Criatividade vai ter que ser usada nãosóparafazeranúncio,mas paracriaroportunidades detrabalho.

                                                                                                                                                                                                   

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                           

                                                                                                                                                                                                                    

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Armando Ferrentini  

                                                                                                                                                                                                                      

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                               

                                                                                                                                                                                                                                                                                                                              

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                                                                                                                                                                                                                                                                                                    

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                        

                                                                                                                                                                                                                                                                                           

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                                                                                                                                                                                              

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                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                     

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                                                                                                                                                                                                                                  

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                                                                           

                                                                                                                                                                                                                                                                                                                                                                

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                                                                                          

72

                                                                                                                                                                                                                                                    

                                                                                                                                                                                                                                                                                                                                                            

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                                                                                                                                                                                                                                       

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                                                                                         

                                                                                                                                                                                                                                                                                                                           

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                                                                                                                    &                                          

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Carlos Salles    

                                                                                                                                                                                                                                                                                                                                                                                     

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                                                                                                                                                                                                                                                                                                                 

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                                                               

                                                                                                                                                                                                                                                                                                                                                                                                                 

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                                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                   

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                                                                                                                                                                                                                                       Nadécadade1970,omarketing tinha uma conotação de “ciênciaoculta”.

      

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                                                            

                                                                                                                                                                                                                                                                                                                                                                  

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                                                                                                                                                                                  

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                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                       

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                                                                                                                                                                                                                                                         Amicroempresaéextremamente importante no Brasil. Acho que opaísestáassimilandoisso.

           

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                     

                                                                                                                                                                                                                                                                                                                                                     

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                                                                                                                                                                                                                                                                                                                                                  

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                    

                                                                                                                                                                                                                                                                                     

89

                                                                                                                                                                                                                                       

90

              

                                                                                                                                                                                                                   

Nãoenganeaspessoasquetrabalham comvocê. Confiançaseconquista ao longodosanos.Paraperdê-la,bastam algunsminutos. 91

                                                                                                  

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Roberto Duailibi        

                                                                                                                                                                                                                                                                

93

                         Carregávamoscli Carregávam clichêspel pela arua, atravessávam atr avessávamos osaPraçada daSé.

                                                                                                                           

94

                                                                                                                      

                                                                                                                                                                                                                                                                                                                                                                                                                               

95

                                                                                                                                                                                                                                                                                      

96

                        

                                                                                                                                                                                                                                                                                                                                    

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                                                                                                                                                                                                                                                                                                    

98

                                                                                          

                                                                                                                                                                                                                                                                                                                                                                                                      

99

                                                                                                                                                                                                                                                                            

100

                                 

                                                                                                                  

                                                                                                                                                                                                                                          

101

                                                                                                                                                                                                                                                                               

 Júlio Cosi ensinava:Vocêpode vender umacampanha nascostasdeumguardanapo. 102

                                                                                                                                                                                                                                                                                                                                                                    

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                                                                                                                                                                                                                                                                                                               

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                     

                                                                                                                                                                                                                                                                                                                                                    

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                                                                                                                                                                                                                                                                                                           

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                      

                                                                                                                                                                                                                                                                                

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                                                                                                                                                                                                                                                                              Aspessoastêmdeaprender a se relacionar, acriar um círculo de amizades, de apoio. 108

                                                                                                                                                                                                                                                                                                                                        

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                                                                                                                                                                                                                                                                                                            

110

                                     

                                                             

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MarcosMagalhães    

                                                                                                                                                                                                                                                                

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                                                                                                               

                                                                                                                                                                                                                                                                                                

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                                                                                                                                                                                                                                                                                         

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                

                                                                                                                                                                                                                                                                                                  

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                                                        Opior quepodeacontecerpara umexecutivoéaestabilidade.

                                                                                                              

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                                                 

                                                                                                                                                                                                                                                                                                               

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                                                                                                                                                                                                                                                                                                                                   

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                    

                                                                                                                                                                                                                                                                                                                                       

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                                                                                                                                                                                                                                               Obrasileiro estábuscando, comcriatividade,umaforma deconseguir maistrabalho semnecessariamenteterumemprego.

             

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                    

                                                                                                                                                                                                                                                                                                                                          

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                                                                                                                                                                                                                                                                                                      

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                

                                                                                                                                                                                                                                                                                                                                                                         

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                                                                                                                                                                                                       &                  

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                                                                                

                                                                                                                                                                                                                                                                                                                                                    

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                                                                                                                                                                                                                                                    

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                

                                    

                                                                                                                                                                                                                                                                                                                  

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Procurebuscarumaforma de dividir conhecimento, deajudaraspessoas aoseuredor eoretorno virá numa velocidade maior do que imagina.

                                                                                                                                                                                                          128

Nizan Guanaes     

                                                                                                                                                                                                                                                              

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                                                                                                                                                                                                                                         

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                                                                                           

                                                                                                                                                                                                                                                                                        

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                                                                                                                                                                                                                              

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                                                                          

                                                                                                                                                                                                                                                                                                   

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                                                                                                                                                                                                    

O sucesso, no Brasil, costuma serumproblemadeofensapessoal.

                                       

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                  

                                                                                                                                                                                                                                                                                              

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                                                                                                                                                                                                                                                                                                   136

         

                                                                                                                                                                                                                                                                                  

137

                                                               

Temosquesaberdemarketing, mais do que nossosclientes.

          

138

                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                       

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                                                                                                                                                                                    

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                                                                                                                                                       

                                                                                                                                                                                                                                                                              

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                                                                                                                                                                                                                               Achoumadelíciaapropaganda comparativa:quandoé feita inteligentementeé extraordinária. 142

                                                                                                                                                                                                                                                                                                                                                  

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                                                                                                                                                                                                                                                                               

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Francisco Gracioso    

                                                                                                                                                                                                                                                          

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                                                                                                                                                                                                                                                                         

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                    

                                                                                                        Podiafaltarcomida,mas nãofaltavaeducaçãoescolar.

                                                                                                                                                                           

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                                                                                                                                                                                                                                                          148

  

                                                                                                                                                                                                                                                                            

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                                                                                                                                                                                                                                                                    

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                                                

                                                                                                                                                                                                                                                                                                                                                                

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                                                                                                                                                                                                                                                                                                                                              

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                                 

                                                                                                                                                                                                                                                                                                                        

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                                                                                                         

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                                                                                                                                                                                                

                                                                                                                                                                                                                                                                                  

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                                                                                                                                        A propaganda foi a minha primeiraeúnicapaixãoprofissional.

        

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                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                

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                                                                                                                                                                                                                                                    

158

                                                

                                                                                                                                                                                                                                                                                                              

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                                                                                                                                                                                                                                                    

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                                                 

                                                                                                                                                                                                                                                                           

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                                                                                                                                                                                                     

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                                                                                                                   

                                                                                                                                                                                                                                                                                                                                     

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                                                                                                                                                                                                      

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                                                                                                                            

                                                                                                                                                                                                                                                                                                  

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                                                                                                                                                          Ohomemémaiscapazde criardo queamulher;amulher émaiscapaz de“seguraras pontas”,enfrentar uma situação eadministrá-la.

               

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                                                                                                

                                                                                                                                                                                                                                                                                                                                     

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                                                                                                                                                                                                                                                       

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                                                                                                                      

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CarlosArthurNuzman       

                                                                                                                                                                                                                                            

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                         

                                                                                                                                                                                                                                                  

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                                                                                                                                                                                                                             

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                     

                                                                                                                                                                                                                                                     

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                                                                                                                                                                      NoBrasil vocêtemdeservencedor– senão for medalha de ouro, não évencedor.

     

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                                                                                                                               

                                                                                                                                                                                                                                                                                                                                            

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                                                                                                                                                                                                                                                                                                  

É preciso cuidar das equipesde base, infanto-juvenil e juvenil, e cuidar da equipe principal paratermos bons espetáculosnoBrasil todo... 176

                                                                                                                                                                                                                                                                                                                              

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                                                                                                                                                                                                                                                                                                         

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                           

                                                                                                                                                                                                                                                                             

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                                                                                                                                                                                                                                                                                           

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                           

                                                                                                                                                                                                                                                                                     

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                                                                                                                                                                                                                                                                                   

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                                                                

                                                                                                                                                                                                                                                                                   

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                                                                                                                    

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 JoaquimFrancisco deCastro Neto     

                                                                                                                                                                                                                                                    

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                                                                                                                                                                                                                                                               Ointeressanteévocêsaber se divertir. Na vida, interessante é o lazer.

              

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                  

                                                                                                                                                                                                                                                                                                               

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                                                                                                                                                                                                                                                                      

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              

                                                                                                                                                                                                                                                                                                                          

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                                                                                                                                                                                                                                                                       

190

                 

                                                                                                                                              Omarketing,paramim,acima de tudo, é o desenvolvimento da sua sensibilidade em relação ao ambiente.

                                                                                                            

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                                                                                                                                                                                                   

192

                                                                                                                                        

                                                                                                                                                                                                                                                                                                                  

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                                                                                                                                                                   

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                                                                                                                                                  

                                                                                                                                                                                                                                                                                                                                 

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                                                                                                                                                                                             

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                                                                                                                  

                                                                                                                                                                                                                                                                                                               

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                                                                                                                                                                                                                                                           

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                       