GUIDELINES FOR DEPARTMENTAL STORE - (PROJECT 2 ) A VISIT TO YOUR CHOSEN STORE IS A MUST
1.
PAGE 1 --- THE COVER PAGE SHOULD BE THE ONE THAT HAS BEEN GIVEN
ALONG WITH THE GUIDELINES WITH NAME, CLASS, SECTION OF STUDENT AND THE YEAR It should be in black black and white only
2.
PAGE 2 _ CERTIFICATE PAGE SHOULD BE THE ONE THAT HAS BEEN GIVEN
ALONG WITH THE GUIDELINES It should be in black black and white only only 3.
PAGE 3 – ACKNOWLEDGEMENT - SHOULD FEATURE TEACHER IN CHARGE.
4.
PAGE 4 –
TOPIC PAGE
“VISITED A DEPARTMENTAL STORE/ RETAIL RETAIL SHOP OR CONSUMER CONSUMER COOPERATIVE STORE LOCATED NEARBY TO STUDY AND REPORT ON THE FUNCTIONING OF THE STORE OR SHOP”
5.
PAGE 5_ INDEX WITH ALL THE CONTENTS STARTING FROM CERTIFICATE PAGE
TO BIBLIOGRAPHY 6. CHOOSE A DEPARTMENTAL STORE / STORE / RETAIL SHOP OR CONSUMER COOPERATIVE STORE FROM THE LIST OF STORES PROVIDED BY THE MARKETING DEPARTMENT. ie Criteria for choosing a store for a good project:a) Ample amount of information should be found on the internet. b) It should have employed many successful strategies like i) Store Brand, ii)have very innovative sales promotion events eg. Market Day by Spinneys, Ikea’s Bargain Corner, Carrefour’s ‘My Club’and ‘Najm Card’, Recycling , Spinney’s Magazine, Flat Packs, Cafeteria, Kids Play Zone, Monogramming of Bed Linen,
SL.NO LIST OF STORES
1.
LULU
2.
KM TRADING
3.
IKEA
4.
GEANT SUPERMARKET
5.
CARREFOUR
6.
MAX
7.
SPINNEYS
8.
AL MAYAS
9.
UNION CO-OP SOCIETY
10.
HYPERPANDA
11.
SAFEER
12.
DAY TO DAY
13.
BAQUER MOIHEBI
14.
WEST ZONE SUPERMARKET
15.
HOME CENTRE
16.
JASHANMAL
17.
DEBENHAMS
18.
SPORTS ONE
19.
AVENUE
20.
DANUBE
21.
MARKS AND SPENCER
22.
ACE
23.
JESCO
24.
SPLASH
25.
HOMES R US
26.
SUN AND SAND SPORTS
27.
SAKS 5 AVENUE
28.
ICONIC
29.
PARIS GALLERY
30.
MATALAN
TH
7. YOU WILL BE REQUIRED TO VIST THE DEPARTMENTAL STORE YOU HAVE CHOSEN AND CONDUCT AN INTERVIEW WITH ANY PERSON INCHARGE- COULD BE FROM MARKETING, ADMINISTRATION
DEPARTMENT, ETC. _ AND FIND OUT ANY KIND OF INFORMATION THAT WILL ENRICH YOUR FINDINGS BEYOND WHAT IS FOUND THROUGH INTERNET. (MUST)
8. PAGE 6_ ONWARDS ONWARDS THE FOLLOWING INFORMATION WILL FOLLOW IN BELOW GIVEN ORDER:STEP 1— NAME OF DEPARTMENTAL STORE CHOSEN WITH PHOTO OF FOUNDER/ CURRENT OWNER STEP 2_ ----INTRODUCTION ----INTRODUCTION ON STORE
FIND INFORMATION FROM THE INTERNET on the following headings which will come under these headings in your project as introduction: A) History of the Founder _ WHO founded the Departmental Store , WHEN, HOW , and the story behind_ You will include his qualifications, family background, previous jobs held or ventures undertaken. B) History on the shop _ !
WHERE it was first founded,
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WHAT NATURE,
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SIZE,
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HOW MANY DEPARTMENTS at first,
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INITIAL DIFFICULTIES & HOW OVERCOME
C) HIERARCHY _ Of CEO to last level with positions (OPTIONAL) D) GROWTH PROFILE OVER THE YEARS (TIMELINE) (MILESTONES) (OPTIONAL) STEP 3----FUNCTIONING 3----FUNCTIONING OF THE STORE 1. PRODUCT MIX: ENTIRE PRODUCT MIX OF THE STORE.WITH PICTURES
WITH SIDE HEADINGS OF CATEGORIES 2. PRICE —
a. PRICE OF THE DIFFERENT PRODUCT Categories b. Pricing method used c. Products with high end prices and low end prices (OPTIONAL)
3. PLACE— A) Branches
B) SUPPLIERS -- PLACES PLACES PURCHASED FROM / WHOLESALERS USED FOR EACH CATEGORY OF ITEMS, C) PURCHASE PROCEDURE ---( HOW HOW THE STORE PLACE AN ORDER AND DOCUMENTS INVOLVED. Eg Purchase Order Form )IT CAN EITHER BE RETRIEVED FROM THE NET D) STOCK – – a. HOW THEY MAINTAIN THE STOCK OF THE SHOP (OPTIONAL) b. WAREHOUSES AND STORAGES WITH PICTURES 4.PROMOTION---
I) ADVERTISING: WHETHER THEY ADVERTISE OR NOT AND ADVT. MEDIA CHOSEN, INCLUDE LOTS OF VARIED ADS II) II) SALES PROMOTIONS OFFERED – TYPES OF SALES PROMOTION ON DIFFERENT CATEGORIES OF ITEMS III) III) PERSONAL SELLING - TRAINING INVOLVED OR NOT STEP 5 _ ---MAJOR COMPETITORS STEP 6_-----EVENTS 6_-----EVENTS HOSTED AND SPONSORED / AWARDS WON (OPTIONAL) STEP 7 ---- ENVIRONMENTAL CONCERNS HANDLED (OPTIONAL) STEP 8 -- CASE STUDY-- PROBLEMS UNDERGONE AND HOW THEY OVERCAME IT.
(ATLEAST ONE) STEP 9 _ SWOT ANALYSIS (STRENGTHS, WEAKNESSES, OPPORTUNITIES &
THREATS) STEP 10 _ YOUR CONCLUSION AS AN ASSESSMENT OF PROS AND CONS
UNDERSTOOD STEP 11 - BIBLIOGRAPHY
NOTE: ATTACH THE FOLLOWING TO THE PROJECT A) EVERY HEADING HAS TO BE SUPPORTED WITH PICTURES. B) PICTURE /PHOTOGRAPH WITH THE KEY PERSON YOU INTERVIEWED. C) ANY OTHER PROMOTIONAL MATRERIAL LIKE GIFT VOUCHERS, BILL, AND
CARRIER BAG PICTURE, TO BE COLLECTED AND STUCK IN THE PROJECT ONCE FINALIZED. D) HIGHLIGHT IMPORTANT PHRASES IN EACH PARAGAPH
