Case
Study
of
Stryker
Corporation
1. (1) Option #3 was for Stryker Instruments to manufacture its own PCBs in its own facility near company ead!uarters. (")Benefits for option 3 $ Better control te !uality% deli&ery and cost' $ aintain aintain te usiness usiness staility' $ Supply Supply PCBs to oter Stryker usinesses' usinesses' $ Be ale to implement implement cost sift and a&oid ta*' (3) +isks for option 3 $ Carry te in&entory' $ Incur lar,e capital outlay and sunk cost' $ Increase eadcount% payroll and oter e*penditures (materials% infrastructure% +-% maintenance% PP-/ and depreciation) of Stryker' $Bear te risk tat te e!uipment may e outdated' (0) Compared wit option #1 $Benefit no capital outlay' to some e*tent can protect future a,ainst disruptions wit lower cost' fle*iility' $+isk $+is k instaility in !uality% cost% deli&ery and responsi&eness' Compared wit option #" $Benefit can impro&e !uality of te supplies y increasin, usiness wit te supplier' $+isk te possiility of ankruptcy and weak financial performance of supplier' te sole supplier
can
stron,ly
affect
Strykers rs
performance'
coordination
prolem.
". (1) 2ollowin,s are te key assumptions of our write up $ Stryker Instruments incurred all capital e*penditures includin, (construction and impro&ements% furnisin,s and nonmanufacturin, e!uipment% communication e!uipment and I4 infrastructure and capital e!uipment) in year "553% efore te implementation of te pro6ect. $+e&enue 7e use te pro6ected PCBs purcases as te re&enue% ecause we can cut te amount of purcases y implementin, insourcin, production. $CO8S efore year "559% CO8S contains te purcases of PCBs and raw materials. :fter tat CO8S solely consist of te cost of raw materials. $S8: S8: of eac year consists of &ariale costs and fi*ed costs wit one e*ception. In "550% Stryker e*pensed arcitecture and en,ineerin, fee in addition to &ariale and fi*ed costs. $4a* ta* rate is 39; $epreciation :ll te capital e*penditures mentioned ao&e will e depreciated o&er teir respecti&e lifetime. $Capital e*penditures 7ene&er te capital e*penditures wear out% tere will e a new purcase (year "559% "55< and "51" for I4 e!uipment and oter furnisin,s% year "515 for capital e!uipment). $7e consider te =Can,e in :>P% new &s. old? as our incremental @7C. 4us te can,e of incremental @7C sould e calculated usin, te numers from =Can,e in :>P% new &s. old?. Based on te ao&e discussion% we arri&e at te followin, conclusions of 2C2. Cart 1 Aear "553 "550 "55 "559 "55 "55D "55<
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till
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wit
/*cel
function.
Cart 0 Aear "553 "550 "55 "559 "55 "55D "55< 2C2 9%55<%"D 9D3%50D 351%3D3 1%D35%<5< 3%5D3%905 3%9
companys products. Conse!uently% te company is continuously findin, new suppliers one after anoter for te manufacturin, of teir products. :noter ma6or prolem found in contract manufacturers was tat tey operate on tin mar,ins alon, wit limited capital. Options a&ailaility +i,t now% tere are tree options a&ailale for te companies to make its supply cain stron, from te suppliers side. 4e first alternati&e tat is a&ailale to te company is to maintain te current asic sourcin, policy y makin, sli,t can,es in it. 4e ne*t alternati&e a&ailale to Stryker Corporation is to enance consistency y de&elopin, stron, relationsip wit a sin,le supplier% and tat supplier will sell teir products to Stryker Corporation only. In addition% te last option will e manufacturin, of company facility tat is insourcin, PCBs near ead!uarter of te company. O6ecti&es :s te company as to decide weter tey sould insource or outsource te manufacturin, facility' terefore% tey can make teir decisions ased on te o6ecti&es set y te company. 4e companys initial o6ecti&e is to reduce te purcase of Printed Circuit Boards and to ma*imiKe profit. 2urtermore% anoter o6ecti&e of te company is to reduce te risk wit respect to suppliers of PCBs. @e*t o6ecti&e of te company is to ,ain control and empowerment o&er te supply cain% deli&ery and !uality of products. :noter most important o6ecti&e of te company is to impro&e te cas in terms of li!uidity. :nalysis It can e seen tat option tree will e te est alternati&e for Stryker Corporation to adopt ecause of &arious reasons. 2irst reason is tat y adoptin, insourcin, option% te company will e ale to e*ercise full control in teir supply cain% wic will increase te de,ree of !uality alon, wit te deli&ery of products in turn. :noter reason is tat transportation and cost related to lo,istic will reduce as te facility will e located near te companys ead!uarter. In addition to tat% te manufacturin, cost associated wit inousin, manufacturin, of PCBs will e ta* deductile% wic will enale te company to make its ta* oli,ation lower durin, te early years of manufacturin,. oreo&er% te depreciation applied on capital and I4 e!uipments wit respect to te initial in&estment will also e ta* deductile. 2urtermore% te company will a&e elasticity wit respect to te accounts payale span tat will increase for te company from 35 to 1"5 days. 4is will ,i&e an ed,e to te company as te company will e ale to earn more efore e&en ,i&in, payments to teir suppliers. Besides tat% if te company ,oes for option numer tree% ten it will e ale to acie&e efficiency in terms of production tat will increase te profitaility of Stryker Corporation in turn. In addition to tat% if te company ,oes for te tird option ten mana,ement of te company will e ale to make its &ertical inte,ration stron,% wic will elp te company to reduce its cost alon, wit price. 4rou, tis% te company will e ale to focus more on its customer ser&iceLLLLLLLL This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.
Considers te proposed in&estment in te aility to produce printed circuit oards (PCB) at ome instead of uyin, tem from a tirdparty contract. Business intelli,ence tools Stryker Corporation is considerin, a proposal in response to te difficulties wit e*istin, suppliers. +e!uires students to formulate and carry out asic !uantitati&e analysis of te ud,et of te capital% in particular% to calculate te net present &alue (@PG) Internal +ate of +eturn (I++) and te payack period. =Hide y 4imoty :. Fuerman Source Har&ard Business Scool 9 pa,es. Pulication ate ay "% "55. Prod. # "51"1P2/@8