About the Company RedBus RedB us is India’s largest online bus ticketing platform, trusted by over 6 million Indians. Three BITS ilani alumni hanindra Sama, !haran admara"u adm ara"u and Sudhakar asupunuri asupunuri co#founded redBus. Started steadily in $ugust %&&6 'ith a fe' seats from a single bus operator, redBus today is on the forefront of the ticket booking service 'ith a sale of over 6, &&, &&,&&& tickets via 'eb, mobile, and various bus agents. RedBus operates on over (&, &&& routes and is associated 'ith %)&& reputed bus operators. operators. Today T oday you can book a redBus redBus ticket ticket at over )&,&&&* outlets+ outlets+
The idea The founder hanindra hanindra Sama during his i'ali vacation vacation of %&&- 'as on the 'ay to his home to'n yderabad. /aking the plan in last moment left him 'ith a single option to take a bus to reach his home. hanindra roamed the 'hole city and looked every'here every'here for a ticket, but it 'as all sold out before he reached the travel agents. e then reali0ed some ma"or issues 'ith the then#e1isting model2 •
Travel T ravel agents don’t have have all the information information regarding regarding all the possible bus operators. This lead to a gap and customers had to take take
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decisions based on limited information information.. /ost of the agents 'ere not able to sell return bus tickets. 'hen hanindra thought about the opportunity to solve this issue by laying out all the relevant information on a platform pl atform 'here customers can access it easily and take better decisions. The internet 'as the best medium to deliver all this information and make possible e#commerce to purchase return bus tickets. Thus this 'as the beginning of redBus.
Growth and Revenue RedBus RedB us started in $ugust %&&6 'ith I3R -&&, &&& 'hich 'as the savings of the three co#founders. 4perations and all the 'ork started from a room
of his house 'hich 'as so called their o5ce. They keep other parts of the house closed so that it gives then a feeling of 'orking in an o5ce. Three more relatives "oined hands 'ith him to help in the pro"ect. hen the prototype 'as ready, they 'ent to the bus operators and tried selling it to them, but the bus operators 'ere not even 'illing to take it for free. Then they 'ent to Ti7, Bengaluru 'ith their business plan. Ti7 allotted them three mentors to advice on the pro"ect. The 8rst year 'as not a full year and 'e did Rs -& lakh 'orth of business in the 8rst 8nancial year. There 'ere no pro8ts. Second year till the end of 8nancial year %&&(, it 'as a huge success. The turnover 'as I3R - crore. In %&&9, the company gre' si1 times and the turnover 'as I3R )& crore. In /arch %&:&, the company had I3R 6& crores turnover. Today, RedBus has more than % crore users, )&,&&&* outlets, (&, &&& routes and %)&& bus operators belonging to %; states apart from road transport corporations of - states, and:6&&& daily uses. 7arlier they crossed :& million marks in no. of tickets sold in
ross /erchandise ?alue. RedBus has been sold to ibibo group for =::& million. In mid of %&:-, ibibo >roup rolled out redBus in Singapore and /alaysia. ith this launch, redBus is no' available for travelers to book inter#city bus tickets bet'een Singapore and /alaysia, and intra#city tickets 'ithin /alaysia.
Social media Scenario RedBus banks upon a radically di@erent approach as opposed to the sector. The brand uses the line of attack as self#promotion. The posts are not aimed at customer engagement as such, since most of the posts are focusing on the features of the brand. The content bucket includes creative 'ith crisp copies, highlighting the bene8ts and advantages of using RedBus.
The Aacebook page has a massive :,&&&,&&& fans 'ith an average like of -&& people on a post. It also has more than -&&& follo'ers over T'itter. It
engages the customers 'ith various o@ers through the platform. 4ver its inkedIn page, the company sees a cro'd of more than %;&&& follo'ers. The strong market research on the idea, strong technical background that can be used for the idea implementation, innovative business plan, mentors, aiming for the customer satisfaction, update of the 'ork process and above all the 8rst ever idea to implement in India made RedBus a successful organi0ation.
