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Did you ever intend to buy a Canada Goose product? Never considered Considered buying Bought Canada Goose
What factors would play a role in your decision to go through with the purchase of a counterfeit Canada Goose product? 90 67.5
22.7%
45 22.5 54.6%
0
22.7%
Pr i c e
Quality
Consci science Ind Indiffe fferent Other fact actors
Do ou feel that the rice of Canada Goose roducts is ... 50
When making your purchasing decisions, do you typically pay attention to authenticity? Yes
No
37.5 25 12.5 0
perfectly ad.
very ad.
ad.
inad.
very inad. co c ompletely inad.
20%
Do you think that Canada Goose provides good, reliable products 80%
Yes
Suppose you know that the Canada Goose product you Yes
No
Possibly
No
19%
5% 27%
81% 68%
