Provides fast relief from nappy rash (Treatment), (T reatment), Provides continued protection from nappy rash (Prevention), Combines effective antiseptic antiseptic and astringent actions in a non-greasy, non staining and unscented cream.
Rashnil Tube contains two ingredients of Zinc Oxide and Benzalkonium Cholride. Acts as an ingredient and antiseptic, Provides protection by forming a protective barrier on skin
A Mother’ Mother ’s first love is always her child. Bonding is intense attachment attachment that develops between a baby and her mother.
Brand Positioning: RASHNIL is protection with LOVE Communicate the message of Rashnil’s daily usage
Execution Mechanics Stalls set up to be installed inside or outside Day Cares/Retail Outlets/Malls/Clinics
•
• •
•
•
•
•
BA’s to intercept and brief mothers about Rashnil Trial Generation to prove its premium quality Stalls for sampling can be set s et up. Demonstration videos on screens. Engage Mothers at retail outlets by giving them free samples of Rashnil Free Nutrition Advice from a well known Pediatrician. Customer Customerss to get free Voucher on Purchase of Rashnil Rashnil.. Set--up to have a Photo Booth where mothers can have picture Set taken tak en with their babies. A BA to upload the pictures on Rashnil’s Facebook paeg paeg.. Engage Mothers to visit Abbott’s Facebook Page and encourage their friends and families to like li ke their picture. The picture to get maximum likes wins a gift hamper.
BA Uniforms BA’s to distribute samples along with baby scrap book
Activity SetSet-up
Merchandises for Rashnil
Activity Mechanics
Somogel
Activity Mechanics
Retailerss and Chemists to be given sales target Retailer targetss Engage retailers/chemists retailers/chemists by giving g iving them incentives on achieving targets. Retailerss to get gifts on achieving targets Retailer Best retailer/chemist retailer/chemist competition to held at the end of the activity Motivate the retailers retailers to to recommend recommend Somogel and Rashnil to customers customers Best Retailer Award and prizes
Chemist & Retailer Engagement Program
Chemist & Retailer Incentives
Announce d among the retailers Announced retailers through a Trade Trade Letter that Abbott will award the Best Retailer (those who achieve targets) in town leading to some precious prizes like Mobile, LCD, Home Theatre etc., Best retailer is on the basis of given gi ven sales target.
Invite Chief guest (Chairman of Retailer’s Association)
Invite top retailers (200-250 persons) Give them brand presentation. presentation. Announce best retailer award and prizes followed by dinner.
Well groomed and presentable female ushers to be selected for the activity
Merchandises for Somogel
In – Store Dress Up Objectives • • •
• •
Create Brand Visibility in Channels Induce sales through experience and free sampling Weekend activation in strategic outlets Dress up in key strategic outlet To ensure outlet’s push and pull •
Tools: • • • •
POS Touch and feel table top Special Display Standees
