PRESENTED BY-: BINIT BINITA ROUT ROUT- 07 RAJAT RAJAT KUMAR DAS-08 NIRANJAN BEHERA-09 INDRAN INDRANILA ILA DASDAS- 10 BINOD ROUT-11 ROUT-11 GAY GAYATREE PRASAD MAHAPA MAHAPATRA- 12
Rajiv Aggarwal completed his PG Diploma from AIMA Delhi, and is searching for a job. He has a interest to use his managerial skills and to set up his own venture. He had attended his training program In a food processing company and from that he knew that there are large number of small units in Himachal Pradesh who are producing good quality of food preserves.
Products are distributed by the medium-size distributers who are from Chandigarh, and Delhi in Northern India. Rajiv also thought to distribute products in Eastern area. His research budget is limited to Rs 60,000/only.
What
is Rajiv·s management problem? What is his research problem? ANSWER-: By seeing during his training period that products are distributed through medium size distributers in northern area. Rajiv also wants to distribute the products in Eastern area. But this is not feasible and easy task. He has to identify his research problems.
The research which he is going to conduct falls within his budget or not? Whether customer will appreciate the product or not? Whether
there is proper distribution facility (medium-size distributers) in Eastern area or not?
Who
are the existing competitor in Eastern area that is to be taken into account. To get a place in premium product slot is not a easy task and there should be proper literature review.
What
type of research should he conduct and
why?
ANSWER-: He should conduct descriptive research. Descriptive research is used to obtain information concerning the current status of the phenomena to describe "what exists" with respect to variables or conditions in a situation.
The methods involved range from the survey which describes the status quo, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time. Descriptive research is based on surveys and facts. It describes the existing variables on the basis of present data. In this method researcher has no control over the variables.
*)Statement
of the problem *) Identification of information needed to solve the problem *) Selection or development of instruments for gathering the information *) Identification of target population and determination of sampling procedure *) Design of procedure for information collection *) Collection of information *) Analysis of information *) Generalizations and/or predictions
