BrandPRO Summary (2).pdf

BrandPRO – A Brand Strategy Simulation BrandP'( is an o))sprin# o) Mar*s%ra%, %!e world renowned Mar*e%in# S%ra%e# simula%ion used b leadin# business s$!ools worldwide and b oer 1,000,000 s%uden%s&

S%ra%- desi#ns world $lass a$%ion.based learnin# %ools in Mar*e %in#, S%ra%e# and /nnoa%ion %o proide lie, realis%i$ and power)ul learnin# eperien$e s& Buil% on solid %!eore%i$al #rounds, S%ra%- simula%ions !ae #arnered worldwide a$$laim )or %!eir learnin# e))e$%ieness and abili% %o en#a#e s%uden%s&

Key Features of BrandPRO Se#men%a%ion, ar#e%in#  Posi%ionin# are %!e %!ree pillars o) Brand S%ra%e# •

iide up mar*e% in%o #roups wi%! similar needs&

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llo$a%e resour$es a$ross se#men%s a$$ordin# %o %!eir a%%ra$%ieness&

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eelop a )aorable o))erin# rela%ie %o a par%i$ular %ar#e% se#men%&

Brand Por%)olio •

Ma*e %!e mos% ou% o) our %wo brands&

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Bo%! M(( and M(( !ae #ood po%en%ial&

Mono.Se#men% ersus Mul%i.Se#men% s%ra%e# •

7oer mul%iple se#men%s %o maimi8e sales or domina%e a uniue se#men% %o maimi8e mar*e% s!are&

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'is* o) bein# s%u$* in %!e middle;&

Produ$% S%ra%e# •

Pa a%%en%ion %o impor%an% and de%erminan% dimensions&

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Moni%or se#men% need eolu%ion and plan a!ead o) %ime&

Pri$in# S%ra%e# •

Pri$e our o))erin# s%ra%e#i$all, based on per$eied alue and adan%a#e oer $ompe%i%ion&

B – 302, Supreme Palms, Balewadi, Pune – 411045 Mob: +91 9699311 nis!asarda"e#ala$%i$&in

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Beware o) pri$e war %!a% will de%eriora%e our ma r#in and will no% proide a sus%ainable $ompe%i%ie adan%a#e&

7ommuni$a%ion S%ra%e# •


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=se 7ommuni$a%ion %o in)luen$e per$ep%ions and re )ine our posi%ionin#&

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$!iee superior s!are o) oi$e w!en mar*e%in# a new ersion o) our brand&

7ompe%i%ion •

Moni%or $ompe%i%ie a$%ions and an%i$ipa%e %!eir ne % moes&

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o no% epe$% $ompe%i%ors %o %a*e a $ourse o) a$%ions )aorable %o ou&

Mar*e% 'esear$! •

(b%ain in)orma%ion mos% relean% %o s%ra%e#i$ $ onsidera%ion&

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=se mar*e% resear$! %o unders%and $onsumer per$ep%ions and needs&

When to conduct BrandPRO BrandP'( !as spe$i)i$all been desi#ned %o be used in %!e ini%ial par% o) a basi$ mar*e%in# $ourse pre)erable in %!e )irs% ear o) MB, %!a% is, se$ond semes%er > %!ird %rimes%er BrandP'( $an be used in $on?un$%ion wi%! le$%ures, readin#s and $ases, or b i%sel)& /% is !oweer pre)erred %o be used BrandP'( as a $ourse in i%sel)& !e %o%al dura%ion reuired )or BrandP'( is @

 – 10 !ours )or analsis and de$ision submission )or 5 rounds

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ddi%ional 2 – 3 !ours )or $lassroom dis$ussion and debrie)in# b %!e )a$ul%

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Par%i$ipan%s prepara%ion %ime )or 5 –  !ours reuired )or #oin# %!rou#! basi$ mar*e%in# $on$ep%s, par%i$ipan% #uide and analsis o) resul%s and prepara %ion o) presen%a%ion

Duration of Simulation: !e Par%i$ipan% $%ia%ion Ae PAC will be alid )or a period o) 6 mon%!s or %ill %!e %ime %!e simula%ion is $omple%e )or %!e ba%$! w!i$!eer is earlierC&

B – 302, Supreme Palms, Balewadi, Pune – 411045 Mob: +91 9699311 nis!asarda"e#ala$%i$&in