Brad's Fashion Bible
Table of Contents Introduction........................................................................................................................ 5 About the Pictures............................ Pictures....................................................... ..................................................... ..................................................... ..................................................... ..................................................... .................................. ....... 6
Part 1: The Science of Fashion........................................................................................ 7 "Turn Ons" and "Turn Offs".............................................. Offs"........................................................................ ..................................................... ..................................................... ..................................................... ........................... 11
Part 2: Obstacles on the Inside...................................................................................... 16 Why We Sabotage Ourselves...................................................... Ourselves................................................................................ ..................................................... ...................................................... ......................................... .............. Playing it Safe in the Schoolyard................................. Schoolyard............................................................ ..................................................... ..................................................... ..................................................... .............................. .... "ice !uy" Prograing in the #oe......................................................... #oe................................................................................... ..................................................... ..................................................... ............................ .. What&s So 'ad About 'eing a ice !uy(............................................................ !uy(....................................................................................... ..................................................... ........................................... ................. The ice !uy *oo+....................................................... *oo+.................................................................................. ..................................................... ..................................................... ..................................................... ............................. ... ice !uys- 'ad eories....................................... eories................................................................. ..................................................... ..................................................... ..................................................... ................................... ........ The ice A00roach............................................................ A00roach...................................................................................... ..................................................... ..................................................... ................................................... ......................... Antigay Social Prograing................... Prograing............................................. ..................................................... ..................................................... ..................................................... ..................................................... ............................ 2ulating 3ad................................................................. 3ad........................................................................................... ..................................................... ..................................................... ..................................................... ........................... 4t Was !ood Ten 5ears Ago............................................ Ago...................................................................... ..................................................... ..................................................... ..................................................... ........................... Trying to ust "'e yself"........................................ yself"................................................................... ..................................................... ..................................................... ..................................................... .................................. ........
17 18 $% $) $, /% /% /$ /) / /6
Part 3: Obstacles on the Outside................................................................................... 3 2litist ounication ounication Style............................................. Style........................................................................ ..................................................... ..................................................... ..................................................... ............................ The hanging 9ashion Signal........................................ Signal................................................................... ..................................................... ..................................................... ..................................................... ............................ .. iic+ing the #igh 9ashion Signal........................................... Signal..................................................................... ..................................................... ..................................................... ............................................ .................. iic+ing the *o: 9ashion Signal............................................. Signal....................................................................... ..................................................... ..................................................... ........................................... ................. aga;ines and i
/8 )$ )/ )) )6
Part !: The 3 Fra"e#or$s for Creatin% Creatin% &our 'oo$....................................................... !( Fra"e#or$ )1: *or"al+ ,ell -ressed............................................................................................... -ressed....................................................................................................5 .....5 odeling ovie Stars............................................ Stars...................................................................... ..................................................... ..................................................... ..................................................... ..................................... .......... )
Fra"e#or$ )2: Se/0 Stereot0in%......................................... Stereot0in%.......................................................................................................... .................................................................57 57 8 Ste0s to Se
67 7% 71 7$ 7/ 7 76
Fra"e#or$ )3: Pushin% the 'i"its d4anced....................................................................................7( d4anced....................................................................................7( S0ea+ing to an 2lite Audience....................................... Audience................................................................. ..................................................... ..................................................... ..................................................... ............................. .. 7, Social 40act....................................... 40act................................................................. ..................................................... ..................................................... ..................................................... ..................................................... ............................ .. 8$
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Table of Contents Introduction........................................................................................................................ 5 About the Pictures............................ Pictures....................................................... ..................................................... ..................................................... ..................................................... ..................................................... .................................. ....... 6
Part 1: The Science of Fashion........................................................................................ 7 "Turn Ons" and "Turn Offs".............................................. Offs"........................................................................ ..................................................... ..................................................... ..................................................... ........................... 11
Part 2: Obstacles on the Inside...................................................................................... 16 Why We Sabotage Ourselves...................................................... Ourselves................................................................................ ..................................................... ...................................................... ......................................... .............. Playing it Safe in the Schoolyard................................. Schoolyard............................................................ ..................................................... ..................................................... ..................................................... .............................. .... "ice !uy" Prograing in the #oe......................................................... #oe................................................................................... ..................................................... ..................................................... ............................ .. What&s So 'ad About 'eing a ice !uy(............................................................ !uy(....................................................................................... ..................................................... ........................................... ................. The ice !uy *oo+....................................................... *oo+.................................................................................. ..................................................... ..................................................... ..................................................... ............................. ... ice !uys- 'ad eories....................................... eories................................................................. ..................................................... ..................................................... ..................................................... ................................... ........ The ice A00roach............................................................ A00roach...................................................................................... ..................................................... ..................................................... ................................................... ......................... Antigay Social Prograing................... Prograing............................................. ..................................................... ..................................................... ..................................................... ..................................................... ............................ 2ulating 3ad................................................................. 3ad........................................................................................... ..................................................... ..................................................... ..................................................... ........................... 4t Was !ood Ten 5ears Ago............................................ Ago...................................................................... ..................................................... ..................................................... ..................................................... ........................... Trying to ust "'e yself"........................................ yself"................................................................... ..................................................... ..................................................... ..................................................... .................................. ........
17 18 $% $) $, /% /% /$ /) / /6
Part 3: Obstacles on the Outside................................................................................... 3 2litist ounication ounication Style............................................. Style........................................................................ ..................................................... ..................................................... ..................................................... ............................ The hanging 9ashion Signal........................................ Signal................................................................... ..................................................... ..................................................... ..................................................... ............................ .. iic+ing the #igh 9ashion Signal........................................... Signal..................................................................... ..................................................... ..................................................... ............................................ .................. iic+ing the *o: 9ashion Signal............................................. Signal....................................................................... ..................................................... ..................................................... ........................................... ................. aga;ines and i
/8 )$ )/ )) )6
Part !: The 3 Fra"e#or$s for Creatin% Creatin% &our 'oo$....................................................... !( Fra"e#or$ )1: *or"al+ ,ell -ressed............................................................................................... -ressed....................................................................................................5 .....5 odeling ovie Stars............................................ Stars...................................................................... ..................................................... ..................................................... ..................................................... ..................................... .......... )
Fra"e#or$ )2: Se/0 Stereot0in%......................................... Stereot0in%.......................................................................................................... .................................................................57 57 8 Ste0s to Se
67 7% 71 7$ 7/ 7 76
Fra"e#or$ )3: Pushin% the 'i"its d4anced....................................................................................7( d4anced....................................................................................7( S0ea+ing to an 2lite Audience....................................... Audience................................................................. ..................................................... ..................................................... ..................................................... ............................. .. 7, Social 40act....................................... 40act................................................................. ..................................................... ..................................................... ..................................................... ..................................................... ............................ .. 8$
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The "4ronic" *oo+............................................ *oo+...................................................................... ..................................................... ..................................................... ..................................................... ............................................. .................. =etro styles....................................... styles................................................................. ..................................................... ..................................................... ..................................................... ..................................................... ............................... ..... Stereoty0e 'lending......................................... 'lending................................................................... ..................................................... ..................................................... ..................................................... ........................................... ................ >isual 40act....................................... 40act................................................................. ..................................................... ..................................................... ..................................................... ..................................................... ............................ .. 2<0ensive lothes ?*abel Whore@............................................... Whore@......................................................................... ..................................................... ..................................................... .......................................... ................ ustoi;ed lothing...................................... lothing................................................................. ..................................................... ..................................................... ..................................................... ............................................ .................. The =e0ercussions of the / 9rae:or+s.................................. 9rae:or+s............................................................ ..................................................... ..................................................... ............................................ .................. ountdo:n to se<........................................... se<..................................................................... ..................................................... ..................................................... ..................................................... ............................................ .................
8/ 8) 86 87 88 ,% ,$ ,/
Part 5: The asics of Fashion........................................................................................ (! 'alance Sho:0ieces and Su00orting Pieces........................................................... Pieces..................................................................................... ..................................................... ....................................... ............ ,) The ost 2ssential Pieces of lothing.................................... lothing.............................................................. ..................................................... ..................................................... .............................................. .................... ,6 5our #airstyle.................................. #airstyle............................................................. ..................................................... ..................................................... ..................................................... ..................................................... ................................ ..... ,7 ounicating With 5our #airstylist................................ #airstylist........................................................... ..................................................... ..................................................... .................................................... ......................... ,8 2nhance 5our #air......................................... #air.................................................................... ..................................................... ..................................................... ..................................................... ............................................ .................. ,, !rooing.................................... !rooing.............................................................. ..................................................... ..................................................... ..................................................... ..................................................... ................................... ......... 1%% Al:ays *oo+ 5our 'est.............................................. 'est......................................................................... ..................................................... ..................................................... ..................................................... .............................. .... 1%$ 9ashion Over 9unction......................................... 9unction.................................................................... ..................................................... ..................................................... ..................................................... .................................... .......... 1%/ What ot to Wear................................................ Wear.......................................................................... ..................................................... ..................................................... ..................................................... ..................................... .......... 1%) 3aytie verses ighttie.................................. ighttie............................................................. ..................................................... ..................................................... ..................................................... ...................................... ............ 1%7 Training your eye............................................. eye........................................................................ ..................................................... ..................................................... ..................................................... ........................................ .............. 1%, !eogra0hic =elevance................................ =elevance.......................................................... ..................................................... ..................................................... ..................................................... .............................................. ................... 11) Bnderstanding 4ncongruence................................ 4ncongruence........................................................... ..................................................... ..................................................... ..................................................... ................................... ......... 11 =ecogni;ing a 9ailed 2<0erient..................................... 2<0erient................................................................ ..................................................... ..................................................... .................................................. ....................... 117 'eing "!ood *oo+ing"..................................... *oo+ing"................................................................ ..................................................... ..................................................... ..................................................... ......................................... ............... 118 Anyone an 3o 4t.................................................. 4t............................................................................. ..................................................... ..................................................... ..................................................... ................................... ......... 11,
Part 6: ction Plan............................................................. ............................................ 12 Freuentl0 s$ed 8uestions........................................................................................ 121 9ore fro" rad P.......................................................................................................... 125
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© 2007 Underground Dating Seminar Corp. "Brad's Fashion Bible" is copright 2007 and is o!ned b Brad . and #he Underground Dating Seminar Corporation. Unauthori$ed duplication is prohibited. %& ou obtained this boo through illegal means( please send me )*+ immediatel. , email address is Dating-uruBradahoo.com and % tae papal. B obtaining this boo ou agree to the &ollo!ing/ ou acno!ledge that the in&ormation contained in this boo is an opinion( and that ou are responsible &or our o!n actions. ach boo is indi1iduall numbered and coded and can be indi1iduall identi&ied. #his coding includes the buer's &ull name( credit card number( billing address( epiration date( and c11s number. ach boo containsat least one deliberate tpographical error( automaticall generated during each sales process. ach boo or boo segment can be traced bac to it's original o!ner. UDS has retained the 3genc Securit -roup( %nc. to acti1el search all &ile sharing net!ors to trac do!n those !ho participate in intellectual propert the&t. 4e ha1e also retained a number o& students and members o& the seduction communit to monitor the &i le sharing net!ors. B opening this &ile( ou agree that ou !ill be held liable &or ci1il damages including( but not limited to( cost o& en&orcement and lost sales. #hese ci1il proceedings !ill be a matter o& public record and our identit !ill not be con&idential.
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4ntroduction 5et me begin b telling ou %'m not an epert in &ashion. % don't no! much about ma6or designers or !hat's going to be in net season. But e1en !ithout being a &ashion epert( %'1e been able to construct a loo &or msel& that constantl gets me approached b !omen( complimented b &ashion eperts( and let's me stand out in an cro!d. % started out as an a!!ard lan gu !ith ill &itting clothes and a bad haircut. From there % began a 6ourne o& eploration that ultimatel led me to create a sstem &or attracting !omen !ith our clothing !ithout actuall ha1ing to be an obsessed epert in &ashion. #his is !hat % hope to impart to ou throughout these pages an eas( turne sstem that !ill allo! ou to use our creati1it and intelligence to become the tpe o& gu !omen thin o& as "se." #o be clear the goal o& this sstem is not to become fashiona!e. #he goal is to become attracti"e. Being &ashionable and being attracti1e are not al!as the same thing. Furthermore( the goal is to get results !ith attracti1e !omen. % don't care i& our &riends( co!orers( or &amil are impressed !ith our clothing. %& our goal is to impress our co !orers( ou ha1e the !rong boo. %n order to succeed at this( ou must ha1e a clear sense o& purpose and direction. %n this da and age( men are sub6ect to a constant barrage o& mied messages and bad in&ormation !hen it comes to appearance. %'m going to help ou sort through all o& this nonsense and come up !ith something that sho!s !omen ou are a se( attracti1e( com&ortable man. %& ou can implement these ideas e&&ecti1el( it !ill mae all o& our interactions !ith !omen go smoother. 3pproaches are met more !arml. hone calls get piced up more o&ten. Dates are easier to set up and things get phsical &aster.
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%& ou're one o& the millions o& gus out there !ho's been saing our !hole li&e/89ah( %'m not into clothes. % 6ust !ear !hat &eels com&ortable(: ou are missing out on one o& the simplest !as to attract !omen be&ore ou e1en open our mouth. %magine a !a to get !omen's attention that doesn't in1ol1e being the most original or most &unn gu at the bar( or learning to tell cle1er stories. ;nce ou understand some basic concepts to disco1er and per&ect our o!n loo( &ashion is going to become one o& our
About the Pictures % cruised the %nternet and the streets o& ma6or 3merican cities lie 9e! =or and 5os 3ngeles &or about a ear &rom summer 200> to summer 2007 to get the pictures ou're seeing in this boo. Some o& them are &riends o& mine( some are random strangers % met on the street( others are &rom google image search or mspace.com. %'1e blaced out the &aces o& people !ho aren't alread no!n in the public domain. ?emember as ou loo through the pictures that e1er person ou're seeing had to go through a process o& eperimentation and education to get their loo together. 1er loo ou see in this boo is a collection o& clothes that anone can bu and !ear. % hand piced e1er single photo in this boo and placed each one in the boo msel&. %t's been a ear long 6ourne putting these pictures and !ords together( % hope ou en6o the &inished product.
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Part 1: The Science of Fashion Fashion can be understood !ithin the contet o& biological signals. @ust as &emale mallards are attracted to certain colors o& &eathers on males( !omen are attracted to certain tpes o& clothing on men. Charles Dar!in !as the &irst to attempt to construct a theor o& !h animals ha1e such etra1agant signals and phsical ornamentation. "#he seual struggle is o& t!o inds/ in the one it is bet!een the indi1iduals o& the same se( generall the males( in order to dri1e a!a or ill their ri1als( the &emales remaining passi1eA !hile in the other( the struggle is lie!ise bet!een the indi1iduals o& the same se( in order to ecite or charm those o& the opposite se( generall the &emales( !hich no longer remain passi1e( but select the more agreeable partners." $%har!es Darwin &1'()$1''2*+ ,he Descent of -an 1'/1 e0cerpts on e0ua! e!ection
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Did ou get all that #he t!o !as to attract a mate in the animal ingdom are/ 1. By i!!ing or dri"ing away your ri"a!s.
#he classic eample o& this is the deer's antlers. #he ser1e no en1ironmental ad1antage but rather ser1e to sho! !hich male is more dominant. #he idea o& being "dominant" is 1er important. ?emember that !ord. Sho!ing dominance is the most common !a to remo1e the competition. %t is more common to dri1e the competitor o&& than it is to actuall ill the competitor.
2. ,rying to e0cite or charm those of the opposite se0.
#his increases our choice o& !hom ou can breed !ith. #o "ecite or charm those o& the opposite se" is an adaptation based on attraction rather than domination. #he classic eample is the peacoc's plume. #he plume is costl &or the peacoc. #here is no en1ironmental ad1antage &or the peacoc to ha1e the plume. %n &act( it maes him more 1ulnerable to attac b predators. #he plume itsel& taes up phsical resources to produce. 3 stud published recentl sho!s that the male's plumage is a direct indicator o& the
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&itness o& his immune sstem and nutrition. 3 peacoc !ith a large plume has not onl good genetics( but also access to essential resources such as &ood and !ater. 5ess &it or ounger peacocs are not able to produce such elaborate plumes as the older( more phsicall &it peacoc. #he plume pro1ides no bene&it !hatsoe1er to the male peacoc( other than sending a biological signal to &emale peacocs. #he peacoc's plume communicates to &emale peacocs "% am &it. Choose me &or reproduction." %t is also a statement o& e!itism and e0c!usi"ity . %t is saing "% am better than other peacocs !ho cannot produce this plumage." ,ae a mental note o& these &our
#hese are the
1 Condition Dependence, Multiple Sexual Signals, and Immunocompetence in Peacocks By Anders Pape Møllera and Marion Petrieb Bea!ioral "cology #ournal $ol% 1& 'o% () (*+(-& . (//( International Society 0or Bea!ioral "cology
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Di&&erent species ha1e di&&erent !as o& epressing these
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"Turn Ons" and "Turn Offs" ere's a list o& the attracti1e and unattracti1e
,urn 6ffs $ Dressing !ie a nice guy.
4omen are not attracted to nice gus because the are not dominant."9ice gus" are submissi1e to !omen and to other men in most situations. $ Dirty !ooing or poor!y groomed.
#here's a &ine line bet!een that "rugged loo" and looing dirt. 3 little bit o& stubble can be good because it loos lie ou're not tring too hard. But ou ha1e to be care&ul o& looing dirt in general. %t communicates that ou ha1e no sel& respect( and ou !ill be 1ie!ed as a social liabilit. 9ot elite. 5ittle access to resources. $ fraid of standing out.
#ring too hard to blend in sho!s that ou are a &ear&ul person !ith no identit o& his o!n. 3gain the turn o&& is a lac o& dominance. $ tanding out too much.
Stand out too much and ou'll loo lie an attention !hore. #his can be bad in a &e! di&&erent !as. =ou might attract negati1e attention( maing ou a social liabilit to the people around ou. =ou might loo ignorant about the cultures and subcultures around ou. $,rying too hard
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#his can mae ou loo too submissi1e( as ou're tring too hard to please other people. #he ironic part is that in the beginning ou are going to ha1e to tr hard. %t 6ust shouldn't loo lie ou tried hard. #ring hard is not elite. =es( that's right( ou are going to ha1e to put in time and e&&ort to learn about &ashion and put together a loo &or oursel&. But !hen ou're done( it shouldn't loo lie ou stood in &ront o& the mirror all da obsessing o1er !hat to !ear. ;bsessing too much about one particular out&it is not masculine( it's girl. #he hard !or happens in the beginning( !hen ou educate oursel& and shop &or a ne! loo. 3&ter that it shouldn't be too di&&icult. =our ne! loo should seem e&&ortless to others. $ cared of confrontation.
#his goes bac to the "blending in" thing. 4omen are dra!n to men !ho are the thin !ould be tough in a con&rontation. %& ou tr too hard to blend in( !omen !ill speculate that ou might be a puss. $,oo worried aout what others thin.
% thin !e all no! a gu lie this( someone !ho's 6ust so sel& conscious that it's a drag to be around him. #his is something that ou can communicate !ith our choices in clothing. $ Dismissi"e aout the importance of fashion and image.
Some gus reall don't care about looing good and being in stle. #hese are the same inds o& gus !ho burp in public and hardl e1er get laid. Don't get lumped in !ith these gus. #he are too common to be considered elite. $ 7as an outdated !oo.
Some gus stic !ith one loo &or !a too long. 3 decade or more goes b( and the still loo the same. 4ith a gu lie this( !omen assume that he's "out o& touch" in general. #his sho!s a lac o& access to resources. %n this case( the resource is in&ormation. 3 man !ith an outdated loo has no access to ne! in&ormation about stle.
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Sounds prett con&using( huh #ring too hard 1s. not tring hard enough.... #oo !orried about !hat people sa 1s. ignorant about the cultures around ou... Fashion is a delicate balance o& man di&&erent &actors. %t's a good start to at least be a!are o& these 1arious &actors so ou can a1oid a &e! pit&alls.
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,urn 6ns $ !pha 8ua!ities
,an o& the
#here's so man di&&erent inds o& social pressure on us all. ressure to &it in( pressure to stand out( pressure to change( pressure to sta the same....the list goes on and on. %& ou are constantl ielding to social pressure( ou !ill li1e a con&used( &rustrating li&e. 4omen intuiti1el no! this( and the gra1itate to!ards men !ho ignore social pressure and li1e b their o!n rules. $ ducated in cutting edge fashion.
@ust ha1ing an interest in &ashion maes ou &ar more attracti1e to most !omen. %& ou'1e actuall educated oursel& in this area( ou are a rare pri$e. =ou're ahead o& +0E o& the other gus out there. $ 7as access to specia!i:ed information.
%t's the 2st centur. 4e're li1ing in the "in&ormation age." %n&ormationo!er4ealth. Some &orms o& in&ormation are care&ul guarded secrets( particularl !hen it comes to &ashion. Fashion tastemaers intentionall change !hat's "in stle" rapidl so it's di&&icult to eep up !ith. #his separates people into 2 categories those !ho "get it" and those !ho don't. %& ou are in the &irst categor( ou sho! e1erone around ou that ou ha1e access to special in&ormation that most people can't access or don't understand. 4omen instincti1el understand that access to speciali$ed in&ormation is a predictor o& long term !ealth and success. Some !omen consider this access to be more important than a man's current !ealth status. $ ,riggers her !atent attraction mechanisms.
3ll !omen ha1e latent attraction mechanisms in their subconscious. ,ost o& the time( these
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are stereotpes that !ere planted in her subconscious b pop culture and the media. -us !ho can trigger these latent attraction mechanisms are eligible &or all sorts o& special treatment. #he normal rules 6ust don't appl anmore. $ ;e!! groomed or has interesting grooming.
#his sho!s that ou ha1e enough resources to spend time and mone on our grooming. %t also sho!s that ou ha1e a high le1el o& sel& respect. $ %urrent and up to date.
#his is particularl important !hen dealing !ith top tier !omen. =oung( attracti1e !omen !ant a gu !ho understands trend pop culture( &ashion( stle( music( etc. %& she is seen !ith a gu !ho is "out o& touch" she riss losing her o!n social standing. $
4omen are subtle communicators. #he respond best to men !ho spea their subtle language. Stle and grooming re
;G sounds simple enough( right 5oo good and be up to date( and !omen !ill be interested. For some men( it is that eas. But &or the ma6orit o& men Hmsel& includedI our minds ha1e been poisoned !ith mied messages and bad social programing &or decades. ;nl b re1ersing this damage can !e reach our true potential.
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Part $ Obstacles on the 4nside 9o! ou no! the J
=ou also ha1e a good idea o& ho! these translate into turnons and turno&&s in humans. %t's time to &igure out !hat's been stopping ou &rom sho!ing these
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Why We Sabotage Ourselves 4hen % loo bac on !hat % !as !earing a &e! ears ago( % can see that % !as sabotaging all o& m interactions !ith !omen. % !anted to date and sleep !ith lots o& attracti1e !omen( but the !a % !as dressing !as turning them o&& immediatel and % 6ust didn't reali$e it. #here !as an eas !a to &i this( the ans!er !as right in &ront o& m &ace( but % 6ust couldn't see it. % consider msel& a prett intelligent person. %'1e spend the last * ears studing pscholog and philosoph( so ho! !as it that % could be so blind to something that no! seems so ob1ious 4hat % disco1ered !as that lie most men( % had laers and laers o& sel& delusion !hich pre1ented me &rom seeing !hat !as reall going on. 3&ter % &inall &igured it out and de1eloped a great loo( % started gi1ing maeo1ers to other gus !ho !ere !oring on succeeding !ith !omen. % disco1ered that almost e1erone has their o!n 1ersion o& these same delusions. #his is called "negati1e social programming." %t's almost impossible to a1oid picing up some o& this &rom the !orld around ou. =ou'1e got to identi& our negati1e social programming i& ou e1er !ant to mo1e past it.
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Playing it Safe in the Schoolyard #he &irst obstacle that a man &aces is "pla it sa&e" mentalit that !e all de1elop !hen gro!ing up. %t's normal &or children to mae &un o& each other and compete &or social dominance in school. #hat's ho! the establish a social hierarch and learn lessons that !ill be 1aluable later in li&e. 3t times( this competition can be 1er intense( and all o& us ha1e been on the losing end o& it at one time or another. #he easiest !a &or a child to gain a social ad1antage o1er others is to mae &un o& something ob1ious( something different. %& ou mae &un o& someone di&&erent( ou can gain the respect and allegiance o& the entire school( not 6ust the id ou made &un o&. #here are massi1e social bene&its i& ou can success&ull taunt other children. 3s a result( the ids !ho are di&&erent al!as get teased the most. %t could be that he's &rom a di&&erent ethnicit( a di&&erent social class( has a di&&erent !a o& taling...or that he 6ust !oos different. 3ll it taes to loo di&&erent is a slightl unusual haircut( a slightl di&&erent !a o& dressing( it doesn't tae much. #hin bac on our grade school das. 4as there a bo !ith long hair or a girl !ith short hair that got teased 4as there someone &rom another countr or a id !ho !as a bit poorer than a1erage %n the adult !orld( these di&&erences are accepted and e1en embraced. %n the !orld o& children( these di&&erences are grounds &or harassment. #his harassment is the &uel that &eeds social competition and establishes the social structure that !ill be en&orced da in and da out &or the entire school ear.
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Chances are that at some point in our li&e ou !ere that id !ho !as di&&erent. #he harassment !e endure as children causes us to build up a tendenc to pla it sa&e( to blend in( to do anthing !e can to a1oid looing di&&erent. 1en ids !ho are normal in e1er !a obser1e the persecution o& those !ho are di&&erent( and this causes them to build up this same "pla it sa&e" tendenc. #here's nothing !rong !ith this !hen ou're a child or adolescent. %t's a use&ul adaptation that allo!s ou to go through li&e !ithout being damaged and distracted b harassment. #he problem is that man people carr this "pla it sa&e" mentalit into their adult li&e and it no longer ser1es a purpose. #he rules ha1e changed( and being di&&erent can be an ad1antage. #his "pla it sa&e" mentalit can cause limiting sel& belie&s and mae ou seem timid and immature.
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"ice !uy" Prograing in the #oe 4hen % !as a bo( %'d loo &or!ard to Christmas morning &or months. #hen !hen it arri1ed( there !ould be presents &rom all the di&&erent relati1es. Some !ould gi1e tos( some !ould get more &unctional things lie clothing. 1er ear( !ithout &ail( some relati1e !ould bu me Christmas s!eater !ith a reindeer or Christmas tree on it.
,hat=s me in the ac>
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4hen % opened up the s!eater( m ,om and Dad !ould shout out loud/
;ow> ;hat a nice sweater> ,ry it on> ,ry on that ?9% ;,> Aoo at him e"eryone... Aoo how nice he !oos in his sweater. #hen m entire &amil !ould erupt into a chorus o&
?ice oy> ?ice sweater> 7e !oos 6 ?9%> % can still hear the !ords echoing through m head in super slo! motion "9%C( nice( nice nice...S43#?( s!eater( s!eater( s!eater...." 3pparentl the niceness o& the s!eater !as magical and contagious. 3s soon as % put on that s!eater( % too !as trans&ormed into a charming lad !ho !ould be praised across the nation &or his niceness. ;& course m relati1es meant me no harm. 3t most &amil holidas( parents 6ust !ant to impress the grandparents !ith the child's compliant beha1ior. 4hen in the &amil setting( most people espouse the Utopian perspecti1e that i& ou're nice
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to people( ou'll get e1erthing ou !ant in li&e. #hen !e'll all li1e happil e1er a&ter. K?=;9 4%55 5;K K?=;9L =3=L erhaps ou ha1e a similar stor about learning "nice gu programming" as a child. 3nd so it begins. 3s oung bos( !e begin to adopt this Utopian idea. 5ater in li&e( it !ill sabotage our chances o& succeeding !ith !omen. For a normal bo gro!ing up( this is !hat happens/ ,om bus ou clothes &rom the Sears catalog. ,om puts the clothes on ou and sas ou loo "so nice." =ou are gi1en a notso subtle clue that ,om !ants ou to be a "nice bo." =ou start to tae on the "nice gu" personal &rom an earl age( not because it ser1es ou !ell in all situations( but because ou !ant to please the adults in our li&e. 3s ou get older( ou're told to dress lie a nice gu( loo lie a nice gu. Fit in( blend in( don't stand out. Don't o&&end anone. Don't be asserti1e because itMs too ris. Be cooperati1e. Be submissi1e. #his is our &irst eperience in creating our personal stle. 1entuall( most teenagers tr some sort o& &ashion eperiment( and most o& the time his parents gi1e him a hard time about it. %t's so common that it's become a cliche in our societ. #here's e1en an episode o& "#he Cosb Sho!" !here Cli&& utable catches #heo and Cocroach using eeliner to daren their prepubescent mustaches. 1er seen it ,an( does Cli&& gi1e the bos hell &or that oneL 3s !e get older( there are se1eral di&&erent paths. Some men get in1ol1ed !ith a peer group that understands &ashion. %& ou are around a lot o& other gus !ho get it( ou begin to &eel lie it's oa to tae an interest. ;r mabe ou 6ust cop !hat our &riends are doing. #hen it &eels 1er natural to de1elop a cool loo. #hen there are the gus !ho are al!as looing &or cool clothes( the reall do tae an acti1e interest in &ashion and grooming. #he !atch "Nueer e" and read -N. #hat's the
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minorit. #he ma6orit o& gus ne1er reall change. #he ne1er lea1e behind their childlie 1ie! o& clothing and &ashion. %t's a challenge to reprogram our o!n &ashion sense( 6ust as it's a challenge to reprogram oursel& to succeed !ith !omen. %t's a 6ourne and it taes a lot o& eperimentation.
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What&s So 'ad About 'eing a ice !uy( B no! ou might be asing !h it's so bad to loo lie a "9ice -u." 3s an !oman !hat she !ants in a gu and the !ords "nice gu" !ill usuall be some!here on the list. #he problem is that !omen don't respond !ell to nice gus. Being around a nice gu doesn't mae !omen horn or attracted. %t usuall maes them !hin and resent&ul. 4hat !omen mean b "% !ant a nice gu" is that she !ants a gu !ho is dominant but still treats her !ell. #his is con&using &or men( because !e thin she's using the term "nice gu" in the same !a our &amil used it !hen !e !ere ounger. #hat's not !hat she means. 4hen !omen use the term "nice gu" the mean "a dominant man !ho still treats me !ell." "9ice gu sndrome" is a !idespread problem that pre1ents men &rom succeeding !ith !omen. #he nice gu tends to beha1e in a submissi1e !a around !omen. e puts a !oman on a pedestal right a!a( !ithout gi1ing her a chance to earn his respect. #his communicates a belie& that the !oman is a better person than him. #he nice gu communicates that he is un!orth o& a !oman's attention b acting submissi1e and in&erior. ,ost !omen don't !ant to date a gu !ith such a lo! opinion o& himsel&. ere's a &e! simple eamples o& !hat nice gus sa and ho! !omen interpret his !ords. 9ice gu/"Can % bu ou a drin" she hears/ e doesn't thin he's !orth o& ha1ing a con1ersation !ith me( so he's tring to bu m attention &or &i1e dollars. 9ice gu/"3re ou single Can % tae ou out sometime"
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She hears/ e didn't e1en stop to learn anthing about me be&ore o&&ering to tae me out. e 6ust automaticall assumed that %'m !orth taing out. #his gu might be desperate. e might ha1e lo! standards. e might be onl interested in se. e thins %'m better than him. 9ice gu/ "=ou're so beauti&ul. =ou're the most ama$ing !oman %'1e e1er met." She's thining/ 4h is he issing m ass so much ,abe he's ne1er reall taled to a prett girl be&ore. ,ust be a loser. 4omen meet these tpes o& gus all the time. #picall( the nice gu maes some ind o& o&&er( acts submissi1e( the !oman politel declines( and tells her &riends there !as "6ust no spar." 4h do gus eep doing this i& it doesn't !or #he "nice gu" has a deepl held mistaen belie&. e belie1es that i& he meets the needs o& others and does !hat people as o& him( then his needs !ill be met b others and he !ill be lo1ed. %t seems to mae sense on the sur&ace. From a oung age( !e are taught that to "treat others as ou !ould lie to be treated." 4hile this is an admirable sentiment and is e&&ecti1e is some situations( it is counterproducti1e !hen dealing !ith !omen. #he assumption "%& % meet the needs o& others( the !ill meet m needs and % !ill be lo1ed" is a huge mistae. %n the real !orld( ou can't go around gi1ing e1erone ou meet e1erthing the need. eople !ill use ou and abuse ou. #he !ill !al all o1er ou. #he !ill not meet our needs. =ou !ill not be lo1ed. %& ou're going to gi1e people !hat the !ant and need( ou ha1e to mae sure the earn it. ;nl then !ill the tae ou seriousl and reciprocate. erhaps ou no! someone !ho is a "nice gu." erhaps ou are one oursel& or used to be one. %n that case ou'll no! &irst hand !hat happens !hen ou let people !al all o1er ou.
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1en i& it !ere true that b meeting the needs o& others ou !ill get our needs met and be lo1ed( most "nice gus" don't understand !hat !omen !ant( !hat the need( !hat attracts them( and ho! their con&licting needs moti1ate them in strange( unpredictable !as. 4hen it comes to dating( men and !omen ha1e di&&erent needs. ,an men assume that i& the meet the immediate sur&ace needs o& a !oman Hdrins( compliments( dinner( attentionI( then the !oman !ill meet his immediate needs. %n realit( a !oman's needs are &ar more comple than ou might thin. Sure( !omen need the inds o& things nice gus o&&er. #he &re
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are interested in all o& them at one time or another. #o reall meet all o& these needs( ou ha1e to mi a &e! o& the "nice gu"
Being chi1alrous. %t's al!as good to open doors &or !omen and do chi1alrous things. Be a great listener. %t usuall good to listen to !omen as the epress their emotions and tell their stories. =ou 6ust ha1e to no! !here to dra! the line. %& a !oman is getting !hin and spilling her guts to ou !hen it's too earl on in the relationship( ou should politel change the sub6ect. #here are times to be a great listener. #here are other times !hen ou should mae an e&&ort to be the "&un gu(" and a1oid being the therapist. Be the protector. %t's al!as good to mae !omen &eel protected &rom danger. ;ccasionall sho! a 1ulnerable side. #his can be endearing and attracti1e. %t sho!s that ou're human( ou're attainable( and ou ha1e a so&t side. ,he Bad
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Being submissi1e. 5etting people push ou around. Doing unnecessar &a1ors &or people. Being emotionall need. ,aing secret contracts !ith people !here ou epect them to automaticall meet our needs. =ou ha1e to as &or !hat ou !ant. Don't sit bac epecting people to meet our needs 6ust because ou met theirs. 9ice gus do this( and it slo!l turns them into a bubbling cauldron o& hatred and resentment. #he are al!as &uming about ho! people ha1e !ronged them and ho! un&air the !orld is. 1entuall that ind o& anger !ill catch up !ith ou( and ou !on't be acting so nice anmore !hen that happens.
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The ice !uy *oo+ %& ou ha1e a case o& "nice gu sndrome(" it can create unrealistic &ears !hen ou are changing our loo. 9ice gus dress 6ust !ell enough to blend in. #hat's !h most o& them loo the same. 9ice gus are a&raid that i& the dress up more than other people( someone !ill
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ice !uys- 'ad eories ,ost !omen ha1e had bad eperiences !ith nice gus. %t taes man &orms. #he annoing gu buing drins and pestering her. 3 serious relationship !here her bo&riend allo!ed her to !al all o1er him. #he staler !ho sends &lo!ers and gi&ts in an e&&ort to sho! ho! !ell he could treat her. 3n encounter !ith a "bubbling cauldron o& resentment" nice gu. ,an nice gus are ticing time bombs. #he'1e been mistreated &or so man ears that the're about to go postal. ;ne encounter !ith a gu lie this( and the !oman isn't taling to an nice gus in the &uture.
The ice A00roach %n the real !orld( !omen get approached b "nice gu" tpes all the time. ,ost o& the time these gus &ail to attract the !oman and the situation becomes uncom&ortable &or e1erone. ;1er time( !omen learn to spot nice gus b the !a the dress( and the become less liel to gi1e that tpe o& gu a chance. 9ice gus !ho approach these !omen usuall do something that causes the !oman to percei1e him as
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emotionall need. 3&ter ears o& being approached b nice gus !ho are need( there is a correlation &ormed in the !oman's subconscious/
?ice?eedy % no! it's not &air( but !e must deal !ith the !orld the !a it reall is( not the !a !e !ish it !ould be. %& ou're al!as !orried about 8blending in: and 8looing normal(: all o& the negati1e connotations &rom need gus !ill get trans&ered on to ouL =%GSL ?,,B?/ #here is massi1e social pressure on all o& us to 8blend in.: %& ou bend to social pressure all the time( ou can't epect to achie1e greatness in this area or in li&e in general. % no! it seems 1er un&air that most !omen are not !illing to get to no! ou "on a deeper le1el" and the base their initial decisions on stereotping and prior eperience( but ou'1e got to understand that attracti1e !omen get approached a lot. #he don't ha1e time to get to no! e1er gu !ho tals to them. #he'1e got to create shortcuts( and stereotping is a common one. %& !omen stereotpe ou as a "nice gu(" ou !ill ha1e a huge hole to dig oursel& out o& be&ore she !ill become attracted to ou. %& ou're more interested in learning about the roots o& "nice gu sndrome" and ho! to reco1er &rom it( chec out a boo called "9o ,ore ,ister 9ice -u" b ?obert 3. -lo1er. =ou should also chec out the "9ice -u" cartoons &rom B ,ar -onea( o& ,r;bli1ious.com. #he're 1er &unn and !ill gi1e ou an eas !a o& understanding this phenomenon. For no! the most important thing ou need to no! is that !omen are not attracted to "nice gus" and the !ill categori$e ou as a nice gu i& ou dress lie one.
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Antigay Social Prograing #his is a big one. 5ots o& gus ha1e their personal stle stunted b antiga social programming. #his happens in 2 !as. . 9o one !ants to !oo ga i& the're not ga. ; &air enough. % don't thin that ou should tr to dress ga unless ou're speci&icall going &or the "metroseual loo" and using that as a !a to attract !omen. H,ore on that loo laterI. 5ooing ga is not !hat most gus should be going &or. #he problems is that almost anthing could be construed as "looing ga" and this becomes a common ecuse &or gus !ho ha1e some more general &ears the &ear o& change( the &ear o& coming out o& our com&ort $one( the &ear o& pushing our limits. 2. #aing an interest in &ashion can mae ou seem ga( e1en i& ou don't loo ga. #here's a grain o& truth to this. %& ou hang out !ith super macho or narro! minded people and start taling &ashion( the might hassle ou about it. %n some rural subcultures( e1en !omen might ha1e a negati1e reaction to gus !ho are interested in &ashion. But i& ou don't li1e in 4oming and ou don't hang out !ith trucers( ou probabl don't need to !orr about it. =ou ha1e to decide !ho it is that ou !ant to be attracted to ou. Do ou !ant macho trucers to lie ou or hot !omen to lie ou #he choice is ours. #he 1ast ma6orit o& !omen &ind &ashion minded men attracti1e and re&reshing. #he iron o& antiga social programming is that ou can learn more about dressing attracti1el &rom ga men than anone else. ;n a1erage( ga men dress more attracti1el than straight men. %& ou don't belie1e me( as some attracti1e !omen.
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-a men are not born !ith more &ashion sense than straight men( so !h do the dress better #he 6ust ha1e more practice. #he belong to a subculture !hich encourages them to stud &ashion and eplore di&&erent loos. 4hile man straight men strangle their creati1it !ith &ear and inhibition( ga men are "allo!ed" to get creati1e !ith their !ardrobe. %& ou !ant some great &ashion ad1ice( as a ga gu. #he ha1e ears o& eperience learning !hat loos good on a man. #he also tend to be &ull supporti1e o& our
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2ulating 3ad #hen there are gus !ho ha1e one single bad role model that the !ill not stop emulating. For some gus ( it's their Dad. #hin about ho! our Dad dressed !hen ou !ere gro!ing up. e probabl !as !oring hard to support the &amil and had little time to thin about !hat he !as !earing. e ma ha1e been totall disinterested in his appearance. =ou ma ha1e piced up some o& these ideas !ithout e1en reali$ing it. #hat's !h it &eels so hard &or ou to tae an interest in our appearance. %t &eels lie ou'd be changing into a di&&erent person. #he truth o& the matter is ou are not our Dad. =ou are not de&ined b our o!n disinterested( dismissi1e attitude about our appearance. %& ou changed this( ou !ould be a better( more e&&ecti1e person. erhaps there !as a time in our Dad's li&e !hen he had a great loo( but ou 6ust came along too late to see it. 3s oursel& this/ Did ou see our Dad in his prime !hen he attracted our mom ;r did ou see him 0 ears later !hen his stle !as &unctional and pragmatic 3s our Dad sometime about ho! he dressed !hen he !as dating and tring to meet !omen. =ou might &ind that it !as a lot di&&erent than !hat ou sa! him !earing around the house !hen ou !ere a id.
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4t Was !ood Ten 5ears Ago #here's an old saing that sas/
Cou can te!! the est year of a mans !ife ecause hes sti!! got the hair cut. For man men o1er *0( updating their loo can be a &rightening prospect. So much o& our identit gets &ormed in our teens and 20s. %t can be hard to lea1e behind the clothing that !as !ith ou during that &ormati1e period. Some men go through a period in their li&e !here the are on the cutting edge o& &ashion. Usuall that's the period !hen the !ere dating the most. #hen later( a&ter the lose interest in dating( the lose interest in &ashion too. #hese men end up sticing !ith that same loo &or
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Tr0in% to ust ;e 90self; %n men !ho ha1e negati1e social programming and &ear o& change( the resistance to stle mani&ests itsel& in interesting !as. #he most common mani&estation o& negati1e social programing %'1e seen in m trainings is the old "be msel&" mantra. %'1e heard
9 don=t need to worry aout ha"ing sty!e. 9=m coo! with eing myse!f. 9=m Eust going to dress !ie myse!f. #he problem !ith that "oursel&" thing is that ou usuall 6ust end up in some old Sears clothes that don't tell anone !hat ind o& person ou are. =ou don't reall loo lie oursel&. =ou loo lie e1er other clueless person !ho is in a &ear&ul place. "%'m 6ust going to be msel&" is an ecuse that scared people use !hen the don't !ant to push themsel1es to do better. %t's an eas out( because !e'1e all been told &or ears and ears to "6ust be oursel&" i& ou !ant to succeed !ith !omen. 3t this point( !ho could possibl blame ou &or "being oursel&" %'m going to go out on a limb here and sa that i& ou're reading this boo( chances are that "being oursel&" is not getting ou the results !ith !omen that ou could be ha1ing. So !h do people recommend "being oursel&" %t's not 1er speci&ic. %t doesn't reall lead to taing an speci&ic action. #he ans!er is &airl simple. =our &riends and relati1es !ho recommend this don't no! an better. #he can't help ou succeed !ith !omen because the don't no! anthing about the topic. ,ost people !ould rather gi1e a bad ans!er than admit the don't no!( so "be
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oursel&" is !hat ends up coming out. 4hat does that e1en mean 4hen it comes to ad1ice &rom &amil and &riends("be oursel&" can be translated as &ollo!s/"lease sta the same as ou !ere be&ore. %'m alread com&ortable !ith that( and %'d rather not ris being uncom&ortable about ou eperimenting and changing." 3s 2st centur men( !e carr around these &ears and stigmas !ithout e1en reali$ing it. $ choo!yard fears $ ?ice Guy yndrome $ nti$Gay programming $ Bad ro!e mode!s $
#hese &ears and delusions hold us bac &rom epanding our identit and epressing oursel1es through our clothing. #o mae matters !orse( tring to &ind the right in&ormation to build our loo correctl can land ou in a con&using mine&ield o& ad1ertising and doubletal. %n man !as the dec is staced against ou. 5et's tae a moment to discuss the challenges ou !ill encounter along the 6ourne to a great loo and learn ho! to get through them
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Part / Obstacles on the Outside !itist %ommunication ty!e
5et's re1isit the &our most basic( primal
#ae a second to &ocus on P*. !ite. 3s in etter than other peop!e. =es( that's !hat elite means. 4hen % !as ounger( % used to thin that e1erone should be considered e
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=ou'1e got to stop thining lie that.
Don=t e itter. Be !ite. #o succeed in &ashion( it's important that ou turn o&& that antielitist 1oice in our head. #hat's the one that sas "#hese people are snobs" or "#he're not so coolL" @ust turn that 1oice o&& &or no! and open our mind to the 1aluable in&ormation that could be hiding behind that elitist 1ibe. % no!( % no!... the are snobs( and the're not that cool... but in &ashion( that's 6ust the !a people tal. =ou can learn a lot &rom the snobs i& ou stop shutting them out. 5et's gi1e it a tr. ere's a &e! snippets &rom a !ell no!n &ashion !riter. , Gucci there was a serious Fifties theme going on for menswear springsummer 2(('. Frida Giannini too her signature si!houette one step further this season y introducing the chec from miniature to macro with window$pane for day and houndstooth for e"ening. 3ntonio Berardi( Kogue.co.u
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; mabe !e should tr that again. ,7 thing aout !e0ander -cHueen is that you ne"er now what to e0pect+ ,his season we were taen to a fascist era swimming poo! comp!ete with !ife$guards and the sounds of !apping water and wa"es. s we waited with ated reath &and the promise of sther ;i!!iams$inspired synchroni:ed swimming* we were !itera!!y dragged icing and screaming ac to the future Eust when we !east e0pected it. ,he ro!!er$ coaster ride had egun and -cHueen was on form. un$issed oys with g!ittered 8uiffs and oy socs were the order of the day with spray on pedd!e$pushers in washed denim and :oot Eacets in si! cotton that had een garment washed for comfort. ,hin hea!thy seasoned tra"e!ers with a oogie oard neoprene ag$cum$suitag$cum$rucsac to ho!d a comp!ete summer wardroe and you get the gist. 3ntonio Berardi( Kogue.co.u
, &irst reaction is the same as ours probabl is. Fascist era s!imming pool 4#F Bagcumsuitbagcumrucsac ;G( %'ll ha1e to run right out and get one o& those. %& !e can get beond that &irst reaction and pa attention to the clothes( there's actuall a lot to learn here. #his clothing has 1isual impact. %t has social impact. #here are cultural implications to the out&its. %t's also important to appreciate the !riter's dedication to &ashion and his lo1e &or !riting about it. 4hen ou hear !ords lie "houndstooth" and "bagcumsuitbagcumrucsac" don't immediatel disregard the o1erall message. %nstead( loo &or the cultural signi&icance o& the clothing being discussed. erhaps it's something ou !ould ne1er !ear( but ou'd still be better o&& i& ou understood !hat the designer !as going &or.
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#he concept &or these out&its is &airl simple actuall. #he are retro loos intended to remind ou o& another era. #he are using the our romantici$ed ideas about the past to communicate an elitism and mae an artistic statement.
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The Chan%in% Fashion Si%nal 4h is &ashion !riting intentionall crptic ?emember( &ashion is a biological signal that ou're sending to e1erone around ou all the time. igh &ashion signal indicates "% am o& high status and ha1e access to social in&ormation and social resources. Choose me &or reproduction." #he "high &ashion" signal changes o1er time in order to eep it costl to outsiders !ho !ould tr to mimic it. %t is meant to be elite and eclusi1e b it's nature. #he high &ashion signal communicates that ou are an insider( that ou are part o& an elite social group. %n order to maintain that the signal is "honest(" those !ith in&luence and po!er( the high status insiders( constantl change the signal. %& the signal did not change( it !ould be too eas &or people o& lo!er status to cop the signal. %& the signal could be easil copied( the high status group !ould not be able to di&&erentiate themsel1es &rom people o& lo!er status. But simpl changing the signal rapidl is not enough to protect the elite. %n the age o& the %nternet( pre1enting the spread o& in&ormation is more di&&icult than e1er. #hose !ho set the "high &ashion" trends pre1ent the masses &rom accessing &ashion in&ormation b using a communication stle speci&icall geared to!ards !omen and gas. ,ost "a1erage @oe" straight gus are intimidated and turned o&& b this language. #his is ho! the "high &ashion signal" is preser1ed in the in&ormation age. #hin bac on those
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iic+ing the #igh 9ashion Signal 4ant to learn more about ho! people attempt to cop the high &ashion signal ?ead "Con&essions &rom the Kel1et ?ope" b -lenn Bel1erio and #homas ;norato. #his boo is about the li&e o& 9e! =or Cit's most &amous doorman. e's the gu that !ill loo at our out&it at the door o& a high end club and turn ou a!a i& he doesn't lie it. %n this boo( there's discussion o& a store called Q,. #he concept o& this store is to
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in&ormation( the are unable to translate this into and attracti1e loo. %n the in&ormation age( ha1ing the right in&ormation is more important than ha1ing &inancial resources.
iic+ing the *o: 9ashion Signal 4hen ou thin o& "high &ashion(" ou might be picturing upscale( epensi1e( per&ect looing clothes. Sometimes this is the case. o!e1er( there are man times !hen the "high &ashion signal" emulates ideas &rom the poor( !oring class( or the nerds o& esterear.
ip hop &ashion( &or eample( began in the streets o& 9e! =or Cit( but a&ter a &e! ears( it began in&luencing the high &ashion signal. 9o!adas( the hiphop loo can be considered 1er high &ashion i& done right. Chec out the grille( chain( and the allaround $ipper hoodie on =ung Berg.
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Do ou thin this out&it is nerd #he &ols at Diesel !ould disagree. #his is a )700 out&it and it's actuall one o& the hipper loos out there. ,e and m old assistant coach Disco used to call this loo "-ee Chic." %t's a tongueinchee e&&ect. 9o one !ould dress this nerd and epect people to tae it seriousl. %& ou do the "-ee Chic" loo( ou sho! that ou ha1e a pla&ul attitude to!ards &ashion and ou're not a&raid to tae chances.
;n the right( !e ha1e another "-ee Chic" loo( comedian @ordan Carlos. %n this case( his hair is a dead gi1ea!a that he's not that serious about the gee out&it.
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aga;ines and i
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e"iew+ 6stac!es on the 6utside !itist communication sty!e$ Stop hating the elite. 3ccept the elite. Become part o& the
elite. 5earn to loo past the elitist 1ibe and understand the cultural signi&icance o& the clothing. 3s oursel&( "4ho !ould !ear this 4hat !ould the be going &or 4hat inds o& !omen !ould be attracted to a man in this out&it" -aga:ines and their mi0ed messages$ Be the septic. Don't assume e1erthing ou see
in a maga$ine is a great idea. Some o& it is good( some o& it is bad. De1elop a discerning taste.
e"iew+ 6stac!es on the 9nside choo!yard fears$ =ou're not in the &ourth grade anmore. 9o one is going to beat ou up
&or !earing a pin shirt. ?ice Guy yndrome$ Don't tr to be a nice gu all the time. %t's not attracti1e. De1elop a
multidimensional personalit. 3s ou de1elop this( our clothing should re&lect the &act that ou are not tring to please e1erone all the time. %n &act( ou ha1e &ar more important things to !orr about than ha1ing e1er single person accept our clothing choices. nti$Gay programming$ Being interested in stle does not mae ou ga. Fo!!owing ad ro!e mode!s$ %& ou'1e been emulating &riends and &amil members !ho
do not dress attracti1el( stop it right no!. #here's nothing !rong !ith coping other people( but choose someone !ith an attracti1e loo.
great to be uni
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;( pscholog class is no! o1er( it's time to mo1e on to some speci&ic &ashion strategies ou can use right a!a to mae drastic impro1ements to our loo.
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Part ) The / 9rae:or+s for reating 5our *oo+ #here are * main &rame!ors ou should consider using to create our loo. 4hen ou're ne! at this( it's not eas to no! !here to begin( especiall !hen ou're still getting o1er our bad social programming. Using one o& these &rame!ors gi1es ou a starting point and gets ou on the road to success &ast. 1. ?orma! and we!! dressed. 2. e0y tereotyping. 3. Pushing the Aimits.
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Fra"e#or$ )1: *or"al+ ,ell -ressed #his one is eas. @ust get some designer 6eans( blac leather shoes( and an interesting button do!n shirt. Be !ell groomed. ,ae sure e1erthing &its !ell. Done. %& ou're 6ust starting out and ou're reall !orried about changing( do the normal !ell dressed loo. =ou'll get better results( and ou'll &eel encouraged. 3none can do this loo. %t's not going to tae ou too &ar out o& com&ort $one. #his is a normal but polished loo. ,ae sure e1erthing &its. a attention to little details. Be !ell sha1ed. Don't ha1e lint or dirt on our clothes. ,ae sure our shoes are clean and ne! looing. See this gu % &ound on the street corner in 9=C e's got a &airl high end 1ersion o& this loo going on. e's got all the little details right/ neat haircut( untuced and unbuttoned( slightl &aded !ash on the 6eans( and he's seen here !ith a reasonabl attracti1e !oman !ho also has good stle. ?emember to do the "!ell dressed" part. =ou should be dressed 6ust as normal as e1erone else around ou( but a bit more dresses up( a bit more "!ell dressed." ?emember !hen % said ou should be tring to loo better than other people %n this case( all that means is
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that ou're slightl o1erdressed and ou'1e got better grooming. KoilaL =ou are normal !elldressed gu. a1e a loo at this gu % &ound !aiting on line !ith his &riends at a club in 9=C. is loo is &airl !ell done. is details aren't
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#here are a &e! other 1ariations ou can do besides the designer 6eans and button do!n shirt. B!a:ert shirt guy$ %& ou !ear a t shirt !ith a bla$er o1er it( that can
be a good loo also. Same 6eans( same shoes( 6ust add the bla$er. Preppy Guy
%& ou're gonna do the prepp loo( be sure to go all the !a. %& it's not strongl de&ined( ou'll loo lie a nice gu.
,he preppy !oo ,he Aayered Aoo$ #his is !hen ou laer a &e! di&&erent colors. =ou might ha1e a bla$er
o1er a hooded s!eatshirt( and a t shirt under that. #he laered loo is about adding another laer !hen ou reall don't need one. olos!eatshirt or tshirts!eatshirtbla$er. ere's an eample o& a man !ith good laers. 9otice the balance o& colors/ one drab color Hgra &or supporting pieceI and one bright color Hblue &or sho!pieceI.
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ere's a &e! gus !ho 35,;S# ha1e it do!n/
,he man on the !eft+ #his out&it !ould probabl be prett good &or datime. 3ll the pieces
are reall cool. #he 6eans are his sho!piece. #his shirt is the eact ind o& shirt ou should !ear !ith the bla$erT# shirt loo. %n this case( he !as out at night. e !asn't dressed !ell enough to stand out !ith this out&it. ,he man on the right+ #his gu did a good 6ob !ith his 6eans( shoes( hair( and
accessories( but the t shirt isn't !oring. %t's a good shirt( but it's onl gonna !or i& he !ears a bla$er !ith it. is shoes are so much dressier than his t shirt( and that doesn't mae sense.
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3s a general rule( t shirts are not a good idea !ith the "normal !ell dressed" loo unless ou !ear them !ith a bla$er or some other laers. # shirts are good &or certain se stereotpes and certain tpes o& social impact. ;ther than that( the're pointless. =ou should also sta clear o& button do!n shirts that ha1e short slee1es. %t seems a bit immature.
odeling ovie Stars ;ne !a to enrich the normal !ell dressed loo a bit is to model the loo a&ter some male characters &rom mo1ies. ,an popular mo1ies use a normal( mainstream stle o& clothing &or their main character. #hese stles are created b pro&essional stlists( so the are 1er !ell done. %t !ould be hard to come up !ith a loo that's as balanced and detailed as !hat a pro&essional stlist can create( so cop one o& these loos closel to sa1e oursel& some time. %& ou loo closel at these pictures ou'll notice the &ollo!ing/ $ ,hey !oo effort!ess. ro&essional stlists sla1ed o1er these out&its &or hours and hours.
ro&essional photographers used elaborate lighting and editing on these pictures( but the end result seems e&&ortless. 9o matter ho! much time ou spend on our loo( it shouldn't loo too per&ect. #here's al!as a little something that loos mess. #hat's !hat maes things appear to be e&&ortless. $ Grooming. %& ou're not sure !hat to do about about &acial hair( eebro! thicness( hair
stling products( etc. loo at pictures o& mo1ie stars. #he grooming is purpose&ul( pro&essional( and meticulous.
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ere's a &e! good ones to start !ith/
Christian Bale
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@ohnn Depp
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;rlando Bloom
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@ude 5a!
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Fra"e#or$ )2: Se/0 Stereot0in% %n the &ast paced !orld o& the in&ormation age( !omen are sub6ected to a constant barrage o& 1isual imager in ad1ertising and entertainment. %ncluded in this barrage are images o& men. 3ll inds o& men. Se men. Dor men. #here is al!as a message to go !ith each image. "#his man is se." "#his man is undesirable." Slo!l but surel( !omen are brain!ashed into thining certain tpes o& men are se !hile others are not. #his is ho! se0y stereotyping begins. #hese "se stereotpes" are hard coded into a !oman's brain b the time she reaches ears old. She's taen in so man images &rom the media that there is no going bac. %& ou can tap into these stereotpes( it maes e1erthing easier mo1ing &or!ard. =ou !ill get her phone number more easil. She !ill tae our calls more readil. =ou !ill sleep !ith her &aster. 5et me gi1e ou a &e! eamples o& se stereotping &rom m o!n li&e. 3&ter ou'1e read this boo( chances are ou !ill start to notice that se stereotping is e1er!here in our li&e as !ell( ou 6ust hadn't noticed it be&ore. Did ou no! that girls mae &unn little lists o& !hat the're looing &or in a gu =up( it's true. % tal prett openl about m !or as a dating guru !ith lots o& di&&erent girls( and sometimes the gi1e me some prett interesting inside in&ormation. 3 &e! !ees ago( % !as taling to one o& m girls and she !as telling me her roommate !ants a gu !ith *
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9ndie rocers ,he P!ain ;hite ,=s. ,he e!ements of the !oo are+ f!oppy hair con"erse a!! stars tight fitting c!othes stripes and dar Eeans.
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3nother girl !as telling a stor about ho! she used to go and hit on an gu that had "&lu&&s in the bac." #ranslation/ &ashion mullet. 3t some time in her li&e( this girl !as instructed to belie1e that a high &ashion gu !ith a mullet is a total score. ,abe it !as &rom the media( mabe it !as &rom her &riends( mabe she e1en met some se gu !ith a mullet. %n an e1ent( she no! has a strongl held belie& a gu !ith a &ashion mullet is se( and there's nothing in the !orld that's going to change her mind.
3 third girl % spoe to told me she immediatel lied me because % had the same leather 6acet as Uncle @esse &rom an old sitcom called "Full ouse." %n this case( !e no! the eact source o& the the idea that "a gu in a blac leather motorccle 6acet is se." 3s a oung girl( she had a crush on @ohn Stamos( the actor !ho plaed Uncle @esse. =ears ha1e since gone b( and no! she's a gro!n !oman( but seeing that leather 6acet still brings those &eelings bac.
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4hat's going on here Do girls reall choose gus based on !eird criteria lie ha1ing a &ashion mullet or a @ohn Stamos 6acet #he ans!er is es the do. #he &act o& the matter is that girls stereotpe ou in the &irst 2 seconds !hen ou approach them. %& she stereotpes ou as a "se gu" the approach is going to go much better than i& she stereotpes ou as an a1erage gu or a nice gu. Sometimes( girls 6ust light up automaticall because ou &it their idea o& !hat a se gu is. ;ther times( ou ha1e to dig oursel& out o& a hole because she alread thins bad things about ou be&ore ou sa one !ord. %n our culture( the !ord "stereotping" has a bad reputation. %t's been 1ili&ied
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blocers seem to lighten up. 3ll the other parts o& our game seem to suddenl come together and ou get ?SU5#S. So ho! does one harness the po!er o& se stereotping Start b reali$ing that there are man stereotpes hard coded into the &emale brain that ou can use to our ad1antage. #he &unn part is that !e all no! these stereotpes alread. =ou don't need me to eplain it to ou. =ou'1e al!as no!n because it's al!as been right in &ront o& our &ace in the media. ere's a &e! eamples to 6og our memor/ ?oc star #hugT?apper 3rtist ipster 4allStreet -u in a Suit 5atin 5o1er Club laer ,etroseual Sateboarder Sur&er un urotrash Dreadloc gu -u %n eliner Bier -othic -u ,a&ia -u
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1en normal( conser1ati1e girls are attracted to gus that &it these se stereotpes. Chances are ou alread ne! that !omen &ind those stereotpes se( but ou'1e tuned the in&ormation out( saing to oursel& "% could ne1er loo lie those gus. %t 6ust !ouldn't be 'me.'" a1e a loo at a &e! pictures/
,he 7ip 7op Aoo Iim Iones wearing ?ostic ppare!
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,he ocer Aoo Iapanese oc Band Dir en Grey
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,he -afia Aoo
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Pitu!! doing ,he Aatin Ao"er Aoo
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,he -etrose0ua! Aoo
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,he Dread!ocs !oo
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#hen there are other stereotpes that !ill turn o&& most !omen immediatel( such as/ Dirt ipp 9ice -u ,omma's Bo BlueCollar #ring #oo ard #hird 4orld %mmigrant Computer -ee #he &irst t!o obstacles most people &ear !hen starting to de1elop a se stereotpe are/ 1. 9t taes you you out of your comfort :one. 2. Friends Friends and fami!y might gi"e gi"e you a hard time at.
%t's true( i& ou change the !a ou present oursel&( some narro! minded people !ill sa( "4hat's up !ith ou =;U C39-D( ,39L =ou loo lie a F?3GL" =ou ha1e to epect that a &e! people are going to tr to pressure ou into being a bland( a1erage tpe o& person. #he are a&raid that i& ou raise our le1el o& coolness( ou're going to stop hanging out !ith them. %t's inda lie !hen ou're alcoholic &riends tr to get ou to drin our li&e a!a. #hese people are threatened b the &act that ou are impro1ing. #he are a&raid the !ill lose ou as a &riend i& ou get cooler. ,an people harbor a secret resentment to!ards anone !ith high social 1alue. %t's a de&ense mechanism that allo!s them to continue their delusional !as. %s that the ind o& person ou !ant to ha1e as a &riend -et some balls and don't !orr about that. Start eperimenting !ith ho! ou're presenting oursel&.
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5et's get a little more concrete here and tal about se stereotping as it relates to our stle o& dress. ;& course there are man !as to con1e seiness and tap into positi1e stereotping( but ho! ou dress is the easiest one. 4h Because ou can tae our time and plan it out. #hen once ou get it &igured out ou don't ha1e to !or on it again until it's time to update our stle. 4or on it &or one month( and ou're all set &or the net ear. Bod language and 1oice tone are much harder to impro1e( ou ha1e to thin about them all the time &or months until the become habit.
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8 Ste0s to Se
and more attention to ho! !omen are percei1ing ou. =our &riends and &amil !ill come around e1entuall. 2. ,ae an acti"e interest in sty!e and fashion. Stud up. #ae the time to educate
our sensibilities. ;ne o& the best places to do research on the topic is mspace.com. ,space ,space has a "&eatured &ashion" section. =ou should chec the "groups" section o& mspace( !hich contains a list &ashion sa11 groups. %t's reall not hard to &ind resources &or &ashion( but here's a &e! to get ou started. ?emember( %'m !riting this boo in summer( 2007( so these resources might not be current a ear or 2 later. ere the are an!a. http/TTne!s.mspace.comTstleT&ashion Fashion 9e!s http/TT!!!.mspace.comT&ashionau igh Fashion ics http/TTthesartorialist.blogspot.comT Street Fashion and commentar http/TT!!!.helloos.comT uropean http/TT!!!.helloos.comT uropean Street Fashion http/TTgroups.mspace.comTilo1e0 0s &ashion http/TTgroups.mspace.comTpun http/TTgroups.m space.comTpunmhair mhair un haircuts http/TTmen.stle.comT&ashion ,en's http/TTmen.stle.comT&ashion ,en's Fashion 9e!s , ad1ice on &inding sources is al!as to start !ith !ebsites that are run b people !ho are genuinel ecited about &ashion( and are not 6ust tring to sell ou something. eople !ho are selling clothes !ill o&ten gi1e poor &ashion ad1ice. ?esearch all inds o& loos. =ou're not going to attempt e1er loo ou see( but our goal
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should be to understand the cultural impact and rele1ance o& e1er loo out there. 1en i& ou hate it( ou should no! !h it succeeds or &ails and !ho the target audience is. 3. tart to identify se0y stereotypes when you see them. %& girls are &locing to a
particular gu or group o& gus( ha1e a loo at ho! the're presenting their identit. a attention to ho! the're epressing their identit through their clothing. Some o& the best &ashion role models come &rom real li&e obser1ation. 4. %hoose a se0y stereotype that fee!s natura! to you. Choose something ou're
interested in. %& ou're an entrepreneur( do the !all street suit loo. %& ou're a &an o& hip hop music( do the hip hop loo. =ou don't ha1e to be a rapper or stoc broer to dress as cool as one( ou 6ust need to be interested in the li&estle that goes !ith the stereotpe. 5. Find a person who has mastered the sty!e and has a simi!ar ody type to yours.
#his might tae a !hile( but once ou choose a stereotpe( ou should eplore it until ou &ind a person ou can emulate. #. -ode! your sty!e after that person=s !oo. #hat's right( % !ant ou to loo at !hat
that person has on and get the same thing. =ou're not an epert in &ashion et. For no! ou should cop things that are pro1en to !or. %n a &e! months( ou !ill start to understand !h it !ors( and then ou can start branching out. =ou must model oursel& a&ter the best in order to get similar results. 9e1er model mediocritL % no! !hat ou're saing( "But Brad( it's super lame to cop others. eople !ill sa %'m a copcatL" 4e all ha1e a certain amount o& social conditioning telling that !e should ne1er cop anthing. %'m telling ou &rom eperience that modeling is the &astest shortcut to se stereotping. #here's no need to rein1ent the !heel. Don't mae things harder than the need to be. Do it the eas !a. ,odeling a person !ho alread has it &igured out !ill gi1e
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ou a huge head start. =ou can customi$e the loo later !hen ou ha1e our de1eloped our &ashion sense a bit more. #here is nothing ne! under the sun in &ashion. %t's all 6ust ne! combinations o& old ideas. So !hat maes a loo uni
testing phase. #r on a ne! stereotpe and see !hat reactions ou get. %'m taling about reactions &rom attracti1e !omen( not reactions &rom our #reie looing &riends. %& ou're getting good reactions &rom hot chics( ou no! ou're onto something. %& not( tr something else. '. 0pand and refine. n6o the success. 4atch ho! much easier it is to attract !omen
!hen the categori$e ou as a se gu.
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3on&t be Too onfusing ,iing loos is a bad idea in the beginning. ,iing t!o stereotpes is ad1anced. %t !ill onl !or i& ou reall no! !hat ou're doing. % see people &all into this trap all the time. Sometimes the reason is 6ust indecisi1eness. =ou couldn't decide i& ou !ant to do the sur&er loo or the prepp loo( so ou mied them. #he result is that !omen are disinterested in our stle because the could not
#he're not going to tae the time to process the implications o& post pun indie roc !hen mied !ith 3bercrombie. Don't con&use their sense o& stereotping. %& the don't understand !hat ou're going &or right a!a( ou're gonna be right bac to digging oursel& out o& a hole. 3nd !ho !ants that
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#o: 9ar Should 5ou Ta+e 4t( #his is an interesting
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So be sure ou do at least 0 approaches !ith each loo ou tr out. #hat's the onl !a ou're going to no! i& it's !oring or not.
The Outer *iits =ou'd be ama$ed at the results ou can get !hen girls are percei1ing ou as se instead o& a1erage. %t changes the tone o& the entire interaction. %t changes the balance o& po!er. %t maes #, chase =;U. , students are sometimes ama$ed !hen % get maeouts in *0 seconds( or end up dragging some girl o&& to the bathroom in 0 minutes. #he as ho! % do it and se stereotping is a big part o& !h % succeed in 0 minutes !hile other gus tae 0 hours or e1en 0 das to get in a chic's pants. Some ha1e ased me !h %'d 6ust gi1e a!a m secrets lie this. 4hat i& e1er gu taps into the po!er o& se stereotping( then % !ouldn't be so success&ul anmore. #he &act o& the matter is that K?= F4 o& the people reading this right no! !ill ha1e the balls to de1elop themsel1es into a se gu. 3re ou one o& the &e! gus !ho can mae it happen( or !ill ou &ile this a!a as 6ust another piece o& entertainment Can ou lea1e our com&ort $one Do ou ha1e the courage to stand up to social pressure #hat is m challenge to ou. %& ou can tae m ideas and turn them into real !orld results( then ou deser1e e1er bit o& success ou get. #here's plent o& ladies to go around( and % applaud e1erone out there !ho's maing it happen.
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ale to 9eale Se
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%n some men( the association reaches etreme le1els !here there doesn't e1en need to be a !oman !ithin 1ie! to be aroused. #he become aroused b the ob6ect itsel&. Do ou no! that &eeling !here ou see a certain tpe o& girl and ou automaticall thin o& se 4omen ha1e the same attraction mechanism. a1e ou e1er had a &riend proudl proclaim that he !as dating a stripper 1erone suddenl respects and admires him( right 1en i& the girl is as dumb as a stump( no one is going to disappro1e. #he same thing happens !hen !omen tal. #he eplain !hat se stereotpe the gu is( o&ten using a short nicname lie "rapper bo" or "sur&er bo." #he other !omen in the con1ersation immediatel understand !h the gu is desirable( and the !oman is gi1en a &ree pass to do something slutt !ith him that !ould normall get her in trouble !ith her &riends.
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Attracting "oral !irls" :ith Se
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ys0ace Se
#hese !omen are begging &or coc and &lat out calling this gu "se." #hat's e1idence that this is an e&&ecti1e loo.
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#he "#op 3rtists" section o& ",space ,usic" is the best cheat sheet a1ailable at the present time &or se stereotping. %n a &e! ears( there !ill be a ne! source( but use mspace as long as it remains cutting edge. 5oo &or gus !hose &emale &ans are saing "% lo1e ouL" and "ou're &ucing seL" ere's another one. Panic at the Disco has *J(000 comments on this one picture( and most o& them are !omen saing "marr me( " "&uc me(" or something along those lines.
=ou don't ha1e to tae it as &ar as these gus( but ou should let pictures lie this in&luence ou as ou de1elop our taste.
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#hen there are those !ho are getting a more !atered do!n seual response. #he ha1e !omen commenting on their music or gi1ing normal compliments lie "ou are 1er good looing." #hat's not the loo ou !ant to model. 5oo &or the gus that are inciting a hsterical( &anatical( etreme seual response !ith their loo. ere's a picture o& ello-oodbe. #he're getting a reaction( but it's not as etreme( so it's not !orth modeling. #his loo is a bit too sill to be considered se.
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Fra"e#or$ )3: Pushin% the 'i"its d4anced %& ou spend a ear or t!o appling the ideas in this boo and educating oursel& about &ashion( ou ma reach the epert le1el. #hen ou can start pushing the limits o& !hat is no!n and accepted in &ashion in order to achie1e a speci&ic social impact. #his is !hen ou can get into things lie miing loos( miing stereotpes( and !earing uni
S0ea+ing to an 2lite Audience 4hen ou push the limits in &ashion( ou clothing !ill spea to a smaller group o& people. 9ormal people ma regard ou as eccentric or elitist. =our purpose is to communicate 1alue and no!ledge to others !ho also push the limits. #his can be use&ul in a high &ashion scene or in certain nightli&e scenes. 4ant to date models =ou can start b dressing lie a male model and in&iltrating the &ashion scene. #he "male model" loo is one that pushes the limits. #he
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a1e a loo at this out&it. 1erone no!s ou shouldn't !ear shorts !ith a tie. %t's prett ridiculous. #he designer o& this out&it is maing a statement/ "#hro! out e1erthing ou thin ou no! about &ashion. % can mae anthing loo good."
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ere's another one. 4ho ties their s!eater around their !aist these da >0 ear old !omen. #hat's !ho.
9o one is going to understand these out&its as !ell as other people in the &ashion &ield. #hese out&its !ere designed to impress &ashion critics and lea1e regular people out in the cold. 9o! that's elitist. #hat's !hat pushing the limits is all about in some cases.
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Social 40act #here are certain pieces o& clothing that don't mae much 1isual impact( but the mae social impact. #he mae a statement and get a reaction out o& people( !ithout e1en being that interesting to loo at. ere's a reall plain shirt that subcommunicates hea1 social ideas to !omen around ou. ,en and !omen might tae this shirt to mean totall di&&erent things. 4omen are thining/ ";nl celebrities get prenuptial agreements. renups are glamorous. #his gu is in on celebrit gossip. e's also maing light o& the &act that man !omen use dating as a path to &inancial &reedom. #his gu is on the inside." ,en are thining/ "e's on our team. 4e don't !ant !omen di1orcing us and taing all our mone." %t's eas to tell i& a piece has social impact because people !ill ell at ou on the street and approach ou in bars !hen ou !ear it. erhaps ou ha1e a piece lie this alread( something that gets a strong reaction out o& people.
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The "4ronic" *oo+ 4hen ou push the limits( ou sometimes create a tonguein chee social statement. #his gu too the "real men !ear pin" thin to a !hole ne! le1el.
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=etro styles %& ou tae an se stereotpe and re!ind it b about 2O ears( ou can create a limit pushing out&it. a1e a loo at UDS head coach -lenn doing a 1intage rocer loo. 5oos simple on the sur&ace( but there's a lot o& detail going here. #his loo is di&&icult to put together( and !omen no! it's 1er special. #he clothes are hard to &ind( the &it is hard to get right( and it's hard to manage that haircut. But in the end( he maes it loo e&&ortless. -lenn's ma6or sho!piece is his long shin hair. e also has smaller sho!pieces the rings( nail polish. beads( and belt. is 6eans and t shirt loo plain on their o!n( but the do a great 6ob supporting the nuances o& his loo !ithout o1erpo!ering them.
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ere's a picture o& =oung Berg doing a retro ip op loo. Simple et e&&ecti1e.
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Stereoty0e 'lending 4hen ou reall no! our stu&&( ou might be able to combine related stereotpes. #his gu combines the male model loo Hleather shirt( designer 6eans( co!bo bootsI !ith the hipster loo Hhipster hair and eelinerI.
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>isual 40act #his man is doing a high end metroseual loo( but he goes reall o1er the top !ith the shin sil1er 6acet. #his 6acet maes a massi1e 1isual impact.
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2<0ensive lothes ?*abel Whore@ Some gus push the limits simpl b !earing clothes that are epensi1e or loo epensi1e. #heir designer labels are blaring at ou &rom the bac o& the 6eans. Sometimes e1en &rom the &rontL #his can be an e&&ecti1e strateg &or some tpes o& !omen. Chec out these )00 1isu @eans. Do ou thin there's a reason !h the pocets ha1e a bright sil1er compan logo on them Um eah...that's because people !ho !ear these 6eans !ant e1erone around to no! the ha1e the mone to spend )00 on one pair o& 6eans. 5ie an other limitpushing strateg( most people aren't going to get it. Chances are ou'1e ne1er e1en heard o& 1isu 6eans. %t's all about impressing the elite group o& people that has heard o& it. 3m i suggesting ou go out and spend )00 on 6eans 9ot necessaril. %& ou ha1e the mone and !ant to mae this ind o& an impact( % see nothing !rong !ith it. @ust be a!are o& !hat ind o& impact ou're maing. %& ou're not going this route( ou should be able to understand !h it !ors and !hat sorts o& details are needed to create this loo. %'1e &ound that this "label !hore" strateg is common in Hbut not limited toI urope and people !ho are ne! to 3merica. %n 9e! =or there are ?ussian and -ree club nights !here man o& the men emplo this strateg and get good results &rom it. ,ore 3mericani$ed "old mone" scenes rarel opt &or this loo. #he opt &or understated
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clothing most o& the time. #his brings up the
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ustoi;ed lothing %& ou are artisticall inclined( ou can create a uni
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3dd patches( pins( or &abric.
Iacet y B!ac Jictory.
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The =e0ercussions of the / 9rae:or+s 9o! ou ha1e * &rame!ors &or creating our loo. =our either going normalT!ell dressed( ou're going &or a se stereotpe( or ou're pushing the limits. 5et's tae a minute to consider the upsides and do!nsides to each strateg.
?orma! ;e!! Dressed
Downsides
as to do.
Doesn't create instant attraction.
3none can do it. countdo!n to se slo! 9o bad reactions. Big step up &rom the "9ice -u" loo or "be msel&" strateg. e0y tereotype
Pushing the Aimits
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%nstant attraction countdo!n to se &ast less cocblocing easier to get phone numbers and calls bac
harder to put together
Communicates !ith elite !omen %nstant attraction countdo!n to se 1ariable &ilters out incompatible !omen
1er di&&icult to create stigma o& being eccentric can cost a lot o& mone and time ou seem unattainable to man !omen
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ountdo:n to se< ,ost !omen ha1e a prett good idea ho! long the're going to !ait to ha1e se !ith ou !hen the &irst meet ou. % call this the "countdo!n to se." 4ith se stereotpes( the countdo!n to se is &aster than !ith other stles. %n this da and age( most !omen ha1e casual or nonrelationship se at some time in their li&e. H4hen % sa "nonrelationship se(" that can mean a one night stand( an etended &ling( a
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Part The 'asics of 9ashion 4hate1er path ou choose( ou'll need to ha1e a good grasp o& the basics o& &ashion. #hese rules appl to an loo ou choose( !hether ou're going &or a se stereotpe or something a bit more do!n to earth.
'alance Sho:0ieces and Su00orting Pieces Building our out&it is lie maing a mo1ie. %& ou cast a mo1ie !ith 0 big stars( the're going to &ight !ith each other and compete &or e1erone's attention. ;n the other hand( i& ou cast all supporting actors and no stars( our mo1ie !ill be bland and boring. %t's important to ha1e a good balance in our out&it. Some pieces o& clothing should be regarded as showpieces and others as supporting pieces. #hings that are not grabbing our attention are supporting pieces. For eample( a plain !hite shirt( or a !ell &itting pair o& 6eans could be a supporting piece. #hese are classic supporting pieces. Chec out this picture o& @ames Dean !ith the plain !hite t shirt( a classic supporting piece. is sho!pieces are his hair and his 6acet.
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=ou also need to ha1e some sho!pieces. #he sho!pieces are the "meat" o& our out&it. #hese are the pieces that !ill &lash and attracti1e. #he !ill be the "loudest" parts o& our out&it. =ou must strie a balance bet!een ha1ing a &e! great supporting pieces and a &e! great sho!pieces. %& ou ha1e too man sho!pieces( ou are going to loo lie ou're tring too hard. =our loo ma seem too "bus.". #he ee can onl &ocus on so man things at once. #his man( &or eample( did a great 6ob !ith his stereotpe. e is clearl a pun rocer and e1er girl is going to understand this immediatel. e's 6ust got too man sho!pieces and not enough supporting pieces. Sho!pieces/ #he hair( tattoos( multiple belts( multiple neclaces( bus t shirt( leather 1est. Supporting pieces/ blac pants( doc marten boots Hnot sho!nI. e's got great pieces( he 6ust !ent a little too o1erboard on this particular night.
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;n the other hand( i& ou ha1e all supporting pieces and no sho!pieces( our out&it !ill be boring. =ou begin creating balance b taing a loo at our !ardrobe( and maing sure ou ha1e enough good sho!pieces and enough good supporting pieces. #hen !hene1er ou're picing out clothes( ou'll be able to construct a !ell balanced out&it. ,he -ost ssentia! Pieces of %!othing
@ust beginning to create our loo Start !ith the most important things and !or around them. #he P most important piece is our coat. #hat's the &irst thing people loo at. =our hair is P2. =ou !ear it e1er da( so it's a good idea to handle our hair &irst and build the rest o& our loo around our hair. %'1e heard people sa o1er and o1er that the &irst thing !omen notice on a man is his shoes. 9ot true. She'll al!as notice our coat and hair &irst. 4hen !as the last time ou sa! !omen !aling do!n the street !ith their ees pointed straight do!n( staring at men's shoes 31erage shoes !on't hurt ou. 31erage hair and coat !ill.
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Cour 7airsty!e
=ou should choose our hairstle the same !a ou choose anthing else/ start b modeling. Find a picture or a person !ith a great haircut( then tell our hairstlist to gi1e ou that haircut. Bring a picture i& necessar. Unlie an other part o& our loo( our hair is something ou'll be !earing e1er da( so it's !orth spending some mone on. Sta a!a &rom the ) barber shop cut. =ou don't ha1e to spend tons o& mone on a haircut( but ou should at least loo &or a midle1el salon Haround )*0 &or a haircutI. Find a hairstlist ou can easil communicate !ith. Geep in mind that !omen and gas are usuall the best hair stlists. 9ot all the time( but usuall. -o in !ith a clear 1ision and a clear eplanation o& ho! ou !ant our hair to loo. %& our hairstlist o&&ers ad1ice( tae the ad1ice. ,ost o& the time the no! more about hair than ou. %& possible( go to the same hairstlist e1er time. #his !ill sa1e ou the trouble o& eplaining our hairstle o1er and o1er.
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ounicating With 5our #airstylist airstlists are creati1e( emotional( &unlo1ing people. #heir purpose in li&e is to add beaut and stle to the !orld around them. #he saddest realit in the !orld o& the hairstlist is that most men !ho come in &or a haircut are uptight about their hair and paranoid about ho! it's going to loo !hen it's done. "Care&ulL 9ot too much o&& the topL" #his is !hat a hairstlist hears all da long. For man hairstlists( this stunts their creati1it and diminishes the
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!ill mae more e&&ort to tae care o& ou.
2nhance 5our #air Coloring( highlighting( gel( !a( hairspra...these are all good ideas. @ust be sure to model it a&ter something that !ors. ere's a &e! basics to remember/ -el 1aries &rom 1er strong to 1er light. -el gi1es ou the '!et loo.' %& ou don't !ant our hair to loo !et( don't use gel. ;nce gel dries( ou're hair isn't going to mo1e much( so don't epect to change our hair around later. -el is permanent in most cases. ,olding putt #his is lie reall strong gel( ecept it loos dr instead o& !et. air spra #his can be 1er strong i& ou use a lot( but is almost in1isible. %t loos e1en drier than molding putt. 4a 4a loos a bit !et( but it can be restled hal&!a through the da. ?estling is the main ad1antage to !a. #he "mess loo" is best done !ith !a. #he do!nside to !a is that it can tae das to !ash out e1en a&ter onl one application. Flattening %ron ;ne o& the
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!rooing -rooming is 1er important. Bad grooming increases the possibilit o& being percei1ed as "creep." %t onl taes one thing &or a !oman to sa "e!!!! creep." #his one thing can be bad breath( a hair bac( missed a spot sha1ing( dirt shoes( dirt nails. %t onl taes one thing. So don't let it happen Aips
%n humans( the lips are a seual ornament lie the plume o& the peacoc. umans begin the seual process b stimulating each other's lips HissingI. ;ur closest relati1e( the chimpan$ee does not iss during it's mating ritual. 3s a result( the ha1e not de1eloped thic ornamental lips as humans ha1e. #here is no &unctional purpose &or humans to ha1e thicer lips ecept &or attracting the opposite se. For this reason( it's 1er important to ha1e good lip balm and eep our lips nice. =ou ma e1en !ant to consider !earing clear lip gloss. ;ther people !on't no! it's lip gloss( the'll 6ust thin ou ha1e se lips.
,eeth
-et !hitener. ,ae our teeth as !hite as possible. Some people ha1e them pro&essionall !hitened. #his is a good idea( 6ust eep in mind our teeth might be sensiti1e &or a !hile a&ter!ards. ye rows$ %& the're out o& control ou ha1e to get them !aed. #he thinner ou go( the
more metroseual it loos. %& ou !ant to do the metroseual loo( !a our eebro!s thin. %& not( don't go too thin. ,ost men don't need to !a( 6ust pluc out the ones in the middle so ou don't get a unibro!. Body 7air$ Geep it to a minimum.
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Bac hair no !aL ?ose and ears no !aL %hest hair ,3=B. % checed into this and some !omen lie a gu !ith chest hair. #here
are others !ho lie gus !ith no chest hair. Geep it mid length and ou'll be ;G no matter !hat. Puic 7air =ou ma !ant to consider sha1ing our pubic hair. 3t &irst % !as septical. But
girls seem to lie it. % ha1en't had an ob6ections. #he test so &ar is 00E in &a1or o& sha1ing it all o&& once a !ee or so. % used to 6ust trim and it !as &ine too. % didn't ha1e an complaints. %& ou !ant to pla it sa&e( 6ust eep it trimmed. =ou must do some sort o& grooming do!n there. Don't let it gro! !ild. =ou shouldn't loo lie ou ha1e Don Ging in a leg loc. #en ears ago it !asn't the norm &or !omen to not sha1e and no! it is. So these things are al!as changing.
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Al:ays *oo+ 5our 5our 'est
3l!as loo goodL 3l!as loo our bestL 4hen ou loo good( ou &eel good. %& ou loo good all the time( ou !ill &eel good all the time. #his starts a positi1e &eedbac loop. a1ing a consistentl positi1e mental state !ill mae ou magneticall magneticall attracti1e to e1erone around ou. 1en i& ou go out to something that's not important( ou should loo our best. % rarel lea1e the house !ithout doing m hair. 1en i& %'m 6ust going across the street. %t's not because %'m narcissistic. H% s!earL ?eallL %'m notLI %t's because it maes me &eel good and % lie to &eel good all the time. %'1e speci&icall designed m li&e to put m bod in a &eelgood state as much as possible. art o& that is looing good at all times. 3nd ou ne1er no! i& ou are going to meet a !oman. =ou ne1er no! i& there !ill be a great girl out there !ho is !orth approaching. =ou don't !ant to ha1e "% don't loo good right no!" on our list o& ecuses &or not approaching someone.
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9ashion Over 9unction ;ne common problem beginners go through !hen &irst constructing their loo is the lac o& &unctionalit in their ne! clothes. =our ne! clothes might not ha1e enough pocets( might be a bit tighter or looser than ou are used to. @e!eler and accessories might tae a &e! etra moments to put on. 5ittle things lie that !ill mae ou second guess !hat ou are doing sometimes. Usuall it's 6ust a matter o& getting used to our ne! clothes. #he most important thing is to loo good. Functionalit is less important. %& ou need more pocets( carr a bag. %& it taes more time to get read( spend the time. #he idea here is "Fashion ;1er Function." %t's more important to loo good than to ha1e our clothes ser1e other &unctions. #here are men !ho put &unction o1er &ashion. Some men !ear tool belts( cargo pants( cell phone holsters( things lie that. #his is not a good loo. #hen there are those !ho put &ashion o1er &unction. #he !ill !ear things that ha1e no purpose( lie bandannas on the !rist or in the pocet( 6e!elr( etra laers o& clothing( hats( etc. #his is a better loo. %t sho!s that ou ha1e an a!areness o& &ashion. 4omen in particular tend to !ear non&unctional clothing. #his is seual ornamentation. =ou should 1ie! our clothing as seual ornamentation( not as a !a to co1er our basic needs.
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What ot to Wear #his is the most contro1ersial contro1ersial section o& m boo. %'1e had colleagues( &riends( e1en m assistant coaches disagree disagree !ith some o& these rules. #he bottom line is %'1e rarel seen anone get good results &rom the &ollo!ing items. So !h !ear them at all 4hat's the point o& looing not
school id. 9ot 1er manl. %& ou are going to !ear shorts( there should be a 1er speci&ic social statement( lie the sur&er loo. #his can be a se stereotpe. #he mistae men mae is to !ear shorts b de&ault. 1erthing ou !ear should be purpose&ul. K2 ,he ;rong neaers. #he !rong sneaers can be a problem. %n general( shoes or boots tend to be more high1alue than sneaers. sneaers. Sneaers tend to communicate communicate a 1er speci&ic stereotpes( so i& ou're not doing one o& these( then ou probabl shouldn't !ear sneaers.
Kans sateboarder or pun rocer 9ie hip hop Con1erse 3ll Star 4ors !ith se1eral stereotpes. Diesel or uma uma ;G &or 9ormalT4ell 9ormalT4ell dressed in the datime. datime.
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Collectors Sneaers D@ B "Collectors sneaers(" % mean limited edition sneaers or 1intage sneaers in good condition.
K3 Free shirts that you get from ad"ertisers or e"erage companies. %t 6ust loos
lo!1alue and loos lie ou'll !ear !hate1er ou get. #his includes olo shirts !ith =our Compan logo on it. K4 Lhais and %otton Docers . %n general cotton pants are a no no. #here are 1er &e!
things more 'out' than pleated hais or cotton docers. %t 6ust screams "submissi1e nice gu." 31oid at all costs. %& ou're thining about !earing hais to some sort o& occasion( chances are ou'd be better o&& !ith slacs. %& ou're thining o& !earing them to a bar( chances are ou'd be better o&& in 6eans. %& there's one rule !ith no eceptions( it's this/
?e"er wear hais. K5 anda!s$ ,en ha1e ugl toes. Don't !ear sandals. speciall plastic &lip &lopsLL
,3=B high end sandals i& ou're in a!aii or Florida. ;ther than that sta a!a.
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K# nything that hangs from your waist$ #he big clipon e chain maes ou loo lie
a 6anitor. #he cell phone holster is e1en !orse. Don't !ear itL %& ou'1e got a lot o& gadgets or a reall big cell phone( carr a bag. #r a messenger bag. %t !ill also stop that pocet bulge e&&ect that can ruin the line o& our clothes. K/ , shirts !ith stupid saings on them lie "i ha1e the biggest dic e1er."
#hese need to be care&ull considered. %n some more lo!bro! settings these t shirts can !or( but most times it 6ust loos lo! class and ignorant. #he are onl &unn to gus.
ere's a !or shirt that sas "orn Star" !ith the name "ugh -. ?ection" underneath. Don't !ear stu&& lie this. %t's unattracti1e on man le1els. %t's 1er "Bart Simpson." umorous # shirts can be good in some cases( but it's better i& the're subtle( con&using( or
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crptic.
3aytie verses ighttie 3t night people go to clubs and bars to meet !omen. %n the datime( the go to co&&ee shops and boostores. =ou shouldn't be !earing the same thing to the co&&ee shop that ou !ear to the club. =ou should create a more toneddo!n 1ersion o& our loo &or the datime. ere's a normalT!ell dressed gu in the datime.
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ere's a se stereotpe gu in the datime.
#here's no need to push the limits too much in the datime. @eansTt shirtTsneaers can !or !ell. @ust pic the right stu&& and be on top o& the details. #he normal gu is !earing some high
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Training your eye %& ou understand the ideas in this boo( that's a great start to getting our loo together. #he net thing ou ha1e to do is start training our ee. -et a &ull length mirror so ou can e1aluate our out&it e1er da. De1elop a critical ee to!ards stle. Start obser1ing the people around ou. %& ou see a man !aling do!n the street !ith an attracti1e !oman( tae note o& !hat he's !earing. a attention to the media. 4hat inds o& stereotpes are being pushed as "se" 4hat are the men on the "O0 Seiest eople" list !earing 4hat are the saing on maeo1er #K sho!s( lie "4hat 9ot #o 4ear" #o get ou started in training our ee( %'m going to criti
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Ba!ance$ 1er good. #he scar&( hat( and shoes are
sho!pieces. #he coat and pants are supporting pieces. %!arity of tereotyping$ 3 bit con&using. #he coat(
shoes( and pants !ould indicate an urban 1ibe( but the ?ussian hat and 3rabic scar& are a bit eotic. Jisua! 9mpact$ Strong. #he scar&( hat( and green
shoelaces are striing. ocia! 9mpact$ ;G. #here are hints o& 1arious
eotic cultures in his out&it. Grooming$ good. #here's nothing creep going on
here.
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Ba!ance$ oor. #here's no sho!pieces. %!arity of tereotyping$ #errible. #he ,oha! is totall
out o& place. Jisua! 9mpact$ 9ot much impact( ecept &or the bad
,oha!. #hat !ill get a &e! loos. ocia! 9mpact$ 9egati1e. "Fanc a shag" is a bad 6oe that &ollo!s ou around all da long !hen ou !ear this shirt. Grooming$ -ood. #his gu gets an 3 &or e&&ort &or at least eperimenting !ith his hair. % sa! him on the sub!a in 9e! =or and ased him !h he chose that haircut. e said "6ust to tr something di&&erent." #he problem is he has no concept to !or around( so the ,oha! !as 6ust a shot in the dar and he's probabl !orse o&& than be&ore he had it.
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Ba!ance$ Ker good. Balance is eas !ith a
suit. %t's prebalanced &or ou. %!arity of tereotyping cellent. #his is a class upscale gu. 9o doubt about that. Jisua! 9mpact$ -ood. #he details mae impact. e has the pocet s
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Ba!ance$ M %!arity of tereotyping$ M Jisua! 9mpact$ yies ocia! 9mpact$ nerd Grooming$ 6L on the guy ut his gir!friend is scared of the dentist.
% managed to &ind a gu !ho !as doing e1erthing !rong at the same time. %t doesn't get much !orse than this. 3 true &ashion disaster. e's got on a &ree epsi hat. is # shirt !as also &ree !hen ou mail in soda cans. %t's a "Surge" # shirt. 3none e1er heard o& Surge #his gu is either a &anatical soda enthusiast or he 6ust doesn't care !hat he !ears. Shorts are bad. Ghais are !orse...and he's got hai shorts. #he !hole thing 6ust screams ",ama's bo." % ha1e to sa he !as a nice gu though. 3 reall( reall nice gu. %'m mailing this gu m old Christmas s!eaters.
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!eogra0hic =elevance Fashion is a geographicall rele1ant issue. Some o& the pictures ou 6ust looed at ma not mae sense to ou because o& !here ou li1e. ,ost o& these pictures are &rom big cities. =ou must tae into consideration our location !hen putting together our loo. %& ou li1e in a big cit that's a cultural center( such as 9e! =or or 5os 3ngeles( ou'd better get our loo per&ect and tae it as &ar as ou can. %& ou li1e in the suburbs( this is not necessar. o!e1er( ou can mae a massi1e impact in the suburbs b looing lie a "cit person." eople !ho li1e in the suburbs consider "cit people" to be high 1alue( a&&luent( and sometimes intimidating. %n rural areas( ou !ill tend to get more resistance to the changes ou ha1e made. =ou'1e been seeing the same people our !hole li&e( and the thin the ha1e ou all &igured out. Don't let the initial resistance stop ou &rom changing our loo. 3&ter a &e! months( people !ill hardl remember our old loo. %& ou stic to our guns( people !ill respect ou.
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Bnderstanding 4ncongruence ;ne o& the most common
%ncongruence is that &eeling ou get !hen something is not matching up bet!een our identit and our out!ard appearance. 4hen ou are going through changes and de1eloping oursel& into a man !ho is success&ul !ith !omen( it is common to ha1e short bouts !ith incongruence. 4hen ou &irst learn to use &emale &riendl humor or scripted opening lines( it can &eel incongruent. 4hen ou &irst reali$e that !omen !ant se as badl as men( it can &eel incongruent. %ncongruence is a common stumbling bloc that !e all go through !hen de1eloping our social sills. %'1e &elt incongruent at times msel&. 4hen % !as learning about &ashion( % got a maeo1er &rom a good &riend !ho told me to !ear tight pants. %t !as etremel uncom&ortable at &irst. %t too !ees &or me to get used to it. %n the end( % became congruent !ith m ne! loo and !omen responded !ith strong attraction. % learned a lot in the process. % had no idea that !omen lied gus in tight pants. % al!as thought that loo !as considered ga. So !hat should ou do about incongruence First( reali$e that it is normal and temporar. =our identit needs some time to gro! into our ne! loo. %ncongruence can be a good thing because it &orces ou to gro!. 4hen ou are &orced to go outside our com&ort $one( ou end up enlarging our com&ort $one in the long run. -i1e our ne! loo a chance be&ore ou scrap it. #his is a scienti&ic process. #here is onl one indicator o& ho! success&ul our loo is/ the results ou get !hen interacting !ith attracti1e !omen. #his is the onl criteria ou should use !hen e1aluating our loo.
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;& course there !ill be other &eedbac. =our &riends' opinions =our co!orers' opinions =our &amil's opinion Feelings o& incongruence #he opinion o& a shopeeper !ho !ants to sell ou clothes 3ll o& this &eedbac should be immediatel disregarded. @ust tune it all out. Don't e1en listen. %& our ,om !ants to tal about our clothes( change the sub6ect. %& ou get a positi1e result &rom the !omen ou interact !ith( it's liel that ou !ill become congruent !ith the loo in a matter o& das or !ees. %& ou let &eelings o& sel& doubt and incongruence get in the !a o& the eperimental process( ou !ill not reach our true potential.
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=ecogni;ing a 9ailed 2<0erient Creating our best loo re
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'eing "!ood *oo+ing" #here are some men !ho undeniabl good looing. %& ou're one o& those gus( a little goes a long !a !hen it comes to &ashion. Be sure ou ha1e our grooming and basics do!n( and ou'll probabl be &ine. Sure( ou can do a se stereotpe( but it's not completel necessar. =ou might be better o&& reling on our natural good loos. Being legitimatel good looing is something that is uni1ersall appealing( !hereas se stereotping is polari$ing. %t !ill turn most girls on( and turn a &e! girls o&&. #he ma6orit o& men are not undeniabl good looing. For them( being "attracti1e" can be a sub6ecti1e thing. 31erage looing men can be considered etremel attracti1e in some cases because !omen 6udge men based on the personalit more than their "good loos." %& ou are a1erage or belo!( there are things ou can do to become "good looing." ;or out$ a1ing a great bod is uni1ersall appealing. 3none can ha1e a great bod i&
the !or out enough. %arry yourse!f we!!$ 4al tall. a1e great posture. #his maes a !orld o& di&&erence( and
people !ill start to percei1e ou as "good looing." P!ay up your strengths$ -ot a great ass and a &unn &ace Sho! o&& that ass. Don't !ear
shirts that hang lo! and co1er our ass. -ot great ees and a pot bell ,ae strong ee contact !ith people and it !ill dra! their ees to!ard our &ace. Downp!ay your weanesses$ -ot a big nose -et some big hair to balance it out.
Balding Sha1e our head or get a cool hat. 4omen do!npla their !eanesses all the time. o! man times ha1e ou gotten some girl home and reali$ed she's O pounds hea1ier than ou thought 1er been on an internet date and had the girl loo nothing lie her picture 4omen ha1e no remorse &or
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do!nplaing their !eanesses( and neither should ou.
Anyone an 3o 4t 3none can ha1e great stle. %t's 6ust a matter o& putting in the e&&ort. %t doesn't matter i& our older( o1er!eight( or less than attracti1e. =ou can still use our mind and the in&ormation in this boo to create a great loo. Chec out these pictures. #his &irst man is clearl o1er!eight. e could stand to lose O07O pounds. But he's still managed to put together an ecellent loo. e's got balance( he's got a good sho!piece( he's got accessories( and he's !earing a color that do!nplas his !eanesses.
#his second gu is in his mid 70s( but he's still got an attracti1e loo. e's using a "hip 6a$$ gu" stereotpe( !hich is appropriate &or his age and identit. e's got good balance( and the bright gold chain is a great sho!piece.
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Part 6 Action Plan ; is our brain o1er!helmed et % no! it's a tremendous amount o& in&ormation to tae in( but ou'1e made it through. #he !a ou loo at clothing !ill ne1er be the same. 9o! it's time to mae a plan o& ho! ou're going to proceed. #ae some time to research and loo around at !hat people are !earing. 3&ter a !ee or t!o( tr to decide !hat direction ou !ant to go. Spend a !ee or t!o shopping around. #r on lots o& clothes. #ae a good loo at e1er out&it ou tr on. #ae some pictures so ou can loo again later. Don't let the salespeople pressure ou into buing something be&ore ou're read. =ou're not the helpless( &ashionimpaired man that the're used to seeing in the store. =ou no! eactl !hat ou're doing no!. =ou no! eactl !hat ou !ant. B one month &rom toda( ou should ha1e a ne! loo constructed and ou should be testing it out. B three months &rom toda( ou should ha1e an ama$ing loo that helps ou attract !omen e1er time ou lea1e the house. Don't be the ind o& gu that reads a great boo and 6ust &iles the in&ormation a!a &or later. #ae action. ?emember/ 1erthing ou !ear sends biological signals to the people around ou. =ou're alread sending these signals( e1en !ith the clothes in our !ardrobe right no!. =ou could be sending more attracti1e signals i& ou impro1ed our stle. #hans &or being open minded enough to read this boo. =ou !on't regret itL -ot some pictures o& our ne! loo Send them o1er to me. Sho! me a "be&ore and a&ter." , email address is Dating-uruBradahoo.com.
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Brad's Fashion Bible
9reCuently As+ed Duestions H+ 9 tried out my new !oo and 9 got reEected. 7ow !ong shou!d 9 try this !oo out efore 9 try a different oneM 7ow do 9 now it was the !oo that got me !own out or if it was Eust my gameM 9 get !own out a!! the time.
3/ =ou should go approach about 0 !omen !ith our ne! loo o1er 2* das be&ore ou scrap it and tr something else. %& ou'1e al!as gotten blo!n out e1er time( mabe tr some o& the simplest lines &rom m other Boo "%nstant 3ttraction." Don't gi1e up( it can tae 2 or * tries to &ind !hat !ors. % tried and &ailed !ith * di&&erent loos( and m Jth loo hit the 6acpot. %& ou're not getting the results ou !ant( tae a loo bac and as oursel& these
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Brad's Fashion Bible
positi1e &eedbac on our loo and this !ill mae ou more com&ortable. 4hen ou get small pieces o& positi1e &eedbac( lie a smile &rom a stranger or a compliment on our out&it( mae a mental note that something is !oring. H+ Does my se0y stereotype need to e ased on anything from my !ifeM 9=m not a roc star how can 9 Eust dress !ie a roc starM ;on=t that seem incongruent when 9 actua!!y ta! to the gir!M 9=m a computer programmer>
=ou ma be a computer programmer( but so are ,ob and rince. #hese das most roc stars spend their da in &ront o& a computer 6ust lie ou. =our loo should re&lect our identit and interests. =ou are a uni
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Brad's Fashion Bible
H+ hou!d 9 change my !oo ased on where 9 wor or wear 9 go to meet gir!sM ;hat if 9=m going to a "ery chi!! e"ent or 9=m going to a p!ace where 9 now e"eryone wears Eust utton$down shirtsM
#his is a good
H+ 7e!p> 9 don=t ha"e a !ot of money to spend on c!othes. 9 can=t try a unch of different stuff.
Geep it simple. Start !ith one out&it. %& it's !oring( built our !ardrobe slo!l. %& it's not !oring( tr to echange it &or something else. Shop at thri&t stores. Chec the sales racs. #r eBa. Sometimes ou can e1en &ind good stu&& at a discount store lie ,arshall's i& ou reall no! !hat to loo &or. ?emember
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&ashion is not about mone( it's about ideas. -et our &ashion concept together and tae our time bargain hunting. H+ ;hat accessories shou!d 9 getM ;hat shoes shou!d 9 getM %an you gi"e me more specific information on what to wearM
3/ % could !rite all da and night &or ears telling ou !hat to !ear &or e1er di&&erent stereotpe and !ell dressed loo( but the idea is &or ou to learn ho! to decide this &or oursel&. ?esearch !hat !ors( then model oursel& a&ter that. ,odeling is the e to putting our loo together. %& ou're reall ha1ing lots o& trouble( ou can al!as get a maeo1er &rom me or one o& the other UDS coaches.
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