neeta lulla Bollywood & Fashion January 28th’ 2010
DESIGNER PROFILE •
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25 years of experience in the fashion industry –
Trend setter
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In depth consumer understanding
Considered as amongst India’s top 5 fashion designers for bridal & trousseau consultancy –
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Enjoys national and international recognition with a widespread client base
Provided costumes for over 375 mainstream cinema projects –
Bollywood projects include epics such as “Jodha Akbar”, “Devdas”, “Hum Dil De Chuke Sanam”, “Lamhe”, “Darr” etc
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Also designed for Hollywood projects such as “Bride & Prejudice”, “One knight with a king”, “Provoked” & “Mistress of Spices”
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Clientele include Aishwarya Rai, Rani Mukerjee, Priyanka Chopra, Hema Malini, Shilpa Shetty, Lara Dutta etc
DESIGNER PROFILE •
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Has won many awards & accolades such as –
The presidents award (3)
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The IIFA award (2)
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Bollywood Award, New York
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Screen Videocon Award
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Bollywood Fashion Award etc
Participated in a number of fashion shows around the world the most recent being –
Dubai Fashion Week – 2008
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Chivas Fashion Show – 2008
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Lakme Fashion Week - 2008
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Altoroma Altamoda – 2007
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Chivas Fashion Tour – 2007
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Lakme Fashion Week 2007 etc
Displayed collection in Monte Carlo along side Escada, Ungaro & Georges Chakra
Our Divisions
Bridals
Couture
Diffusion
Uniforms
THOUGHT PROCESS … Script analysis Characterisation Research on the characters and clothes and view the venue Sketching Fabrication Tailoring Look test Alteration if required
FASHIONING BOLLYWOOD … Local Darjis
Fashion Designers
1980’s • Emergence of cinema in the 1930’s • Cinema considered a social taboo but a source of entertainment & inspiration • Mumtaz’s stitched sarees, Mala Sinha’s hair cut, Hema Malini’s saris, Asha Parekh’s tight fitted kurtas, Rekha’s look in Khoobsurat
Fashion Houses
2000’s • Major revolution due to the arrival of film based fashion designers • Leading Designers include Bhanu Athaiya, Leena Daru, Neeta Lulla, Manish Malhotra etc • Madhur’s look in Hum Aapke Hai Kaun, Aishwarya’s look in Devdas, Juhi Chawlas look in Darr & Aaina • Hum Aapke Hain Kaun ties up with Archies in 1994
• Biba one of the pioneers for film based merchandising for movies like Devdas, Bhagban, Hulchul, Waqt • Future Group tied up with Saawariya merchandising products like apparel, bed and bath linen, beauty products, • Provogue with APKGK, Wake Up Sid, All the Best, Aladin etc • Shoppers Stop tied up with Om Shanti Om
GLOBAL DEMAND … Canada
USA
UK
Italy Kuwait Spain
Qatar UAE
India
Oman
Received multiple queries for • Bridals of Jodha Akbar, Devdas, etc • Sarees of Bhagban, Lamhe, Devdas, Darr, Aaina, Chandni etc
Indicates retail & client presence
South Africa
Indicates predominant client presence
EXPERIENCE IN BOLLYWOOD MERCHANDISING … • Tie up with Biba in 2002 for merchandising costumes for Bollywood super hits like Na Hum etc
Devdas, Na Tum Jano
• Launch of the lines was attended by celebrities such as Shahrukh Khan, Aishwarya Rai, Esha Deol etc
neeta lulla • Bollywood association • Design capability • Restyling original Bollywood apparel to create low priced merchandise • Ability to market product range by ensuring star presence
• Distribution capability due to significant presence in organised retail outlets across the country • Manufacturing capability for low priced merchandise
Bollywood Merchandise
Successful retail
• Merchandise included sarees, salwar kameez, toys, accessories etc
• The tie up was a marriage between Bollywood with organised retail
• The outfits were not mere replicas but artistic recreations so that the beauty and the intricacy of each piece can be retained
• Bollywood has always created aspirational value in the mind of the Indian consumer • The tie up provided Indian consumers with Bollywood merchandise at affordable prices
BENEFITS OF PARTNERING…
Benefits to designer • Increased brand presence at retail or distribution outlets • Creation of further brand awareness to support core products • Entry in to new markets (consumer / geographical) which are unfeasible with it’s own resources or capabilities • Generation of new revenue streams
Benefits to partner • Transferring values and proposition of the “designer ” trade mark into the licensed product • Provision of additional marketing support or momentum to the partners core activity • Ability to appeal to new target markets which have not historically been interested in the partners product or service • Credibility for moving into new market sectors through product extension • Gaining additional retail space and favour
Such as association can potentially provide a win-win situation to all entities involved…
NSL Fashion Pvt Ltd Udyog Mandir Industrial Estate, Gala No 17 | Pitamber Lan e | Mahim Mumbai 400 016 | India Tel + 91 22 24475557 | Fax + 91 22 24455096 neeta lulla – The Flagship Store 6 RNA Classic | S.V. Road | Santacruz (W) Mumbai 400 054 | India Tel + 91 22 6055580 |+91 22 67565599
[email protected] | www.neetalulla.com
neeta lulla … celebrate yourself ...
