Name of Course/Module
Management Consultancy
Course Code
BMG8054
Name(s) of of ac academic/teaching st staff
Prof Dr Dr Za Zainal Ar Ariffin Ah Ahmad
Semester and Year offered
V
Objective of the course/module in the programme :
• • •
Subject Learning Outcomes :
To prepare and develop future management consultants in their own sphere of knowledge. To expose the students to various management consultant techniques and models for adoption. To discuss the role models as cases relevant to management consultancy.
At th the co completion of of th the su subject, st students sh should be be ab able to to pe perform th the fo following tasks: LO1. Recognise and develop global business knowledge in providing effective managerial managerial solution. L02. Analyse and refine management practices and create additional value for the organizations they belong to. LO3. Display the leadership qualities and strategic skills. L04. Design and develop strategic tools for the organization to cope with dynamic changes. LO5. Develop skills and abilities to set up own consultancy firms
Programme out comes:
%Contribution
1. Acquisition of managerial competence in specialized areas of management discipline.
PO1
20
2. Ability to identify, formulate and model problems and find managerial solutions on a systems PO2 approach 3. Ability to conduct investigation and research on management problems in a chosen area of PO3 business 4. Understanding of the importance of sustainability and cost effectiveness in development of PO4 management solutions 5. Understanding and commitment to professional and ethical responsibilities PO5 6. Ability to work effectively as an individual, and as a member or a leader of a team PO6 7. Ability to be a multiskilled manager with good knowledge, management, leadership and PO7 entrepreneurial skills 8. Awareness of the social, cultural, global and environmental responsibilities as a manager PO8
15
Mapping of learning outcome to Programme outcome LO No. Description LO1 LO2 LO3 LO4 LO5
Recognize and develop knowledge Analyze and refine management practices Display leadership qualities Design and develop strategic tools Develop own business
15 10 10 10 10 10
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Assessment
Assignment Midterm
Programme outcome Individual assignment group assignment Written test
30% 20%
√
Final Exam Written test Details of Subject Topics
50%
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√
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1. • Management Consulting Industry – Historical perspective; current status; and range of services offered. 2. • Nature and purpose of management consulting – definitions, evolving concepts and processes; generic purposes for which management consultants are used.
√ Mode of Delivery (eg : Lecture, Tutorial, Workshop, Seminar, etc.) Lecture
Lecture
3. • Client-consultant interface and relationship – foundations; concerns; expectations; roles and possible strategies.
Lecture
4. • Professionalism and ethics in management consulting. 5. • The management consulting process – entry, diagnosis, action planning, implementation and termination stages; requirements and possible solutions. 6. • Overview of Consulting Opportunities in a) general and strategic management; b) information technology; c) financial management 7. • Overview of Consulting Opportunities in d) marketing and sales management; e) e-business; f) operations management
Lecture Lecture
Lecture
Lecture
8. • Overview of Consulting Opportunities in g) human resource management; h) knowledge management; i) productivity-performance improvement 9. • Overview of Consulting Opportunities in j) quality management; k) organization transformation; l) corporate social responsibility;
Lecture
10. • Overview of Consulting Opportunities in m) SMEs; n) NGOs and informal sector; o) government sector 11. • Managing the consulting firm – goals; approaches; structures; services; current practices; and challenges. 12. • Promoting management consulting firms – current marketing approaches; client requirements and response patterns; market and product development processes. 13. • Financial management of consulting firms – revenue models; costing methods; value creation; challenges and strategies. 14. • Managing consulting assignment – complexities involved in assignment management; organizational arrangements; scheduling and monitoring mechanisms; client satisfaction objectives; records, reports and cost management. 15. • Quality and Knowledge Management in management consulting firm – key elements; sustainability; drivers; and sharing mechanisms.
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
16. • Structures of management consulting firms and career prospects – legal forms; operations; support facilities; recruitment and selection processes; compensation policies; career development efforts. 17. • Skills development in management consulting – scope of training; learning objectives; learning methods; outcomes. 18. • The future of management consulting – prospects, competition; structural changes; portfolio of services.
Lecture Tutorials
(7 hrs x 6 weeks) 42
63
Case study Laboratory/Practical Presentation Assignment (1) Mid Term Test Final Exam Sub Total Total SLT
5 10 4 46 46+108/40 = 3.8 5 Where: 40 (average SLT for the student.) A + B = 160 for 4 ch 120 for 3 ch 240 for 6 ch 320 for 8 ch 400 for 10 ch
30 108
Lecture
Lecture
Lecture
Credit Value Reading Materials : Textbook Biggs, D. (2010) Management Consulting: A Guide for Students. UK: South-Western ISBN 978-1-4080-0791-4 www.cengage.co.uk/biggs
3 Reference Materials Greiner, Larry E., Bennigson, Lawrence A., Poulfelt, Flemming, The Contemporary consultant: handbook of management consulting: insights from World experts, Mason, Ohio: Thomson South-Western, 2005. Milan Kubr (2008), Management Consulting: A Guide To The Profession (fourth Edn.) (ilo), Bookwell Publications ISBN:8185040443
Class Schedule
Week/Date
Time
Week 1 25/06/2011 Introduction
9am-10.30am 11am-1.00pm 2pm-3.30pm 4pm-5.30pm
Week 2 02/07/2011 How Consulting Works Week 3 09/07/2011 How Consulting Works 16/07/2011 Week 4 23/07/2011 Performance &
9am-10.30am 11am-1.00pm 2pm-3.30pm 4pm-5.30pm 9am-10.30am 11am-1.00pm 2pm-3.30pm 4pm-5.30pm No class 9am-10.30am 11am-1.00pm 2pm-3.30pm
Biggs Chapter 1 2 3 4 5 6 7
8 9 10
Presenter/Activity Introduction to the Course and Participants Management Consultancy: Industry Context Benefits & Critiques of Consultancy Different types of consultancy – Sharing experience Models, theories and approaches of Consultancy Discussion The Client-Consultant Relationship Role Play Client Engagement Role Play Internal and External Consulting Case Prof Zainal in Cambodia Project Management Programme management, power and politics Types of Consultancy Projects
Get the textbook
Robiah Binti Abu Bakar John Patrick Antonysamy Ahmad Goliayask Hamid Reza Asgari
Daruosh Zargari Samani Majid Fathizahraeikohan Mahmoud Manafi
Management 4pm-5.30pm Week 5 9am-10.30am 30/07/2011 11am-1.00pm Individual 2pm-3.30pm Consultancy Skills 4pm-5.30pm Week 6 9am-10.30am 06/08/2011 11am-1.00pm Professional 2pm-3.30pm Development 4pm-5.30pm Final Exam 13/08/2011 Individual Assignments (30%)
Case 11 12 13 14 15 16
Research techniques Consulting Team – Problem or Problem Solving? Personal Effectiveness in consultancy Group Proposal Presentation Competencies and developing competence Professionalism and Ethics Future of the Industry Wrap-up and submission of assignments
Seyedjafar Hosseinipour Saeed Gholami Zahra Fallah Ebrahimi Bazghaleh Hamed Azadmoghaddam Alireza Hooman Mohammadhadi Ketabchi
A. Topical presentation (10%) Every student will present a topic from the textbook in class and submit the slides after class to all Consultant Apprentice. The presentation is not lecture notes but more of what is applicable to a consultant. B. Participation (10%)
Participate in class activities (role-play, simulation etc) Consulting in Action (10%)
Prepare a Biodata about you as a consultant. How would you present yourself? Keep a weekly journal about how you can apply what you learn in this class. Be specific, identify action plans. Group Assignment (20%)
Work in teams of 3 persons to develop a consulting proposal for a actual client. The proposal should include the following:
1. Executive Summary 2. Statement of Problem - what you team is going to get involved in. 3. Objectives of the Project - benefits clients can get or organizational improvements expected. Three areas to help client, either • To solve a particular Technical/Business problem, or • To teach the client how to solve the problem for themselves next time, or • To improve how the organization manages its resources, uses its systems and works internally.
4. The Kind of Information You Seek - Access to people and their attitudes, - Availability of information needed. 5. Your Role in the Project - state how you want to work with your client - in terms of ration for sharing of responsibility. 6. The Product You will Deliver: - specifics about what you are offering, oral or written - length, depth, recommendations, - executive summary, outline of contents and mode of packaging. 7. Support and Involvement You Need from the Client - specify your needs to ensure successful project. 8. Time Schedule - Include starting time, any intermediate mileposts, and completion date. 9. Budget - cost of the consultancy – breakdown of the services you will render, payment schedule 10. Confidentiality - decides on who gets a copy of the report, and in what order. Consultant Apprentice No
Name
1 Robiah Binti Abu Bakar
Stud Id
1082200054
2 John Patrick Antonysamy 3 Ahmad Goliayask 4 Hamid Reza Asgari 5 Daruosh Zargari Samani 6 Majid Fathizahraeikohan 7 Mahmoud Manafi 8 Seyedjafar Hosseinipour 9 Saeed Gholami 10 Zahra Fallah Ebrahimi Bazghaleh 11 Hamed Azadmoghaddam 12 Alireza Hooman 13 Mohammadhadi Ketabchi
1082200039 1082200042 1082200032 1092200024 1092200003 1092200066 1092200022 1092200030 1092200042 1092200055 1092200063 1092200062
