BBPS4103 (2)

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TITLE

PREPARE A FULL CASE WRITE-UP ON THE ATTACHED CASE STUDY ON PROCTOR AND GAMBLE (2011)

COURSE

BACHELOR OF ACCOUNTING WITH HONOURS NAME

ERVANA BINTI YAHYA SUBJECT

BBPS 4103 STRATEGIC MANAGEMENT MATRIC NO

81021403!0-001 E-MAIL

"#$#%&'*+,+*. TUTOR 

LEARNING CENTRE

TERENGGANU SEMESTER/YEAR 

TEN / SEPT 2013

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1.0

INTRODUCTION COVERING THE CASE ABSTRACT, PROPOSED VISION AND ACTUAL MISSION STATEMENT

Proctr ! G"#$% Co#&"'( - )011

C"* A$*tr"ct

P,  G#*5, (PG) 67 # *,9,$76", 7#,:6 *#$#:,*,$ #7, 9# 6$5,7 9, *#$.;7 .,#-,$ 2010 <6$#$6#5 7#,*,$7= :#$6>#6$#5 9#= *,6 6$<*#6$= #$ *,+ T9, #7, 6*, 7,6$: 67 9, .,# 2011+ S<<66,$ 6$,$#5 #$ ,?,$#5 ## #, "6,  ,$#5, 7,$7

 ,"#5#, ,$ 7#,:6,7 #$

,**,$ # 9,,-.,# 7#,:6 5#$ < 9, *#$.+ H,#@#,, 6$ C6$6$$#6= O96= PG7;7 **$ 7& 67 565. #, $, 9, 6&, 7.*5 PG+

H,#@#,, 6$ C6$6$$#6= O96= PG 67 9, 5;7 5#:,7 97,95 7 *#$.+ T9, <6* 67 6"6, 6$  :5#5 $67 B,#.  G*6$: #$ H7,95 C#,  PG #57 *#&,7 , < #$ #, <65,7 #$ ,7 # 7# ,#+ M#$. PG;7 7 #, #$$#5 6556$-55# 7,55,7= 6$56$: F76$= A5#.7/W967,= B#$= B$.= C9#*6$= C,7= D$./L,$= G655,,= I#*7= O5#.= P#*,7= P#$,$,= T6,= #$ W,55#= #*$: 9,7+ PG;7 <67#5 .,# ,$7 $, 30 ,",. .,#+

V+*+o' St"t#'t (P7,)

T *#6$#6$  7#7 #7 9, $*, $, 97,95 $$#5,7 *#$. 6$ 9, 5+

M+**+o' St"t#'t

W, 655 "6, #$, 7 #$ 7,"6,7 < 7,6 @#56. #$ "#5, 9# 6*", 9, 56",7 < 9, 5;7 $7*,7= $ #$ < :,$,#6$  *,+ A7 # ,75= $7*,7 655 ,# 7 69 5,#,796 7#5,7= <6 #$ "#5, ,#6$=

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#556$:  ,5,=  79#,95,7= #$ 9, **$66,7 6$ 969 , 56", #$ &  7,+

).0

ETERNAL ANALYSIS USING THE CPM Co#&t+t+ Pro+% M"tr+ AND E2E Etr'"% 2"ctor E"%3"t+o' M"tr+

Etr'"% A34+t O&&ort3'+t+*

1.

H6:9, ,*#$ < 96:9,-6, 7 79 #7 ,76:, 7*,67 #$ <#:#$,7+

2.

Y$:, 7*,7 #, ##, . 76#5 *,6# #",676$:+

3.

S6#5 *,6# #",676$: 67 *, 7 ,<<,6", 9#$ #66$#5 #",676$:+

4.

T9, ,#. #$ 7*,67 6$7. 67 ,?,,  6$,#7, :5#55. . 8+ 6$ 2014 #6$:  ,,$ ,7,#9 <* E M$6 I$,$#6$#5+

5.

T9,, 67 #$ ,$5,77 776656.  ,5,66,7; ,$76$: <#:#$,7= 9,7,  7 #, 7,77<5 ,#7, *#$. #, ,7#, . <#*, < 9, ,5,6.+

6.

M,$ #, 6$,#76$:5. $,$, 69 9,6 #,##$,= 967 "6,7 # ,$6$:  :# # $, #$9 < $7*,7+

7.

I$,#7, 6$ $56$, 9#76$:= #",#:, *$95. "6767 6$ 9, U+S+  ,#.,5#, ,76,7 , 0 *6556$ #$ :, 4 ", #7 9,, .,#7+

8.

C$7*,7 #, 6$,,7, 6$ 7 9# #, *#, 69 #55 $##5 7+

9.

R,7,#9 797 9# . 201= :5#5 *,$;7 9#76$: , 67 ,?,,  6$,#7, .   6556$ #$ ,#. 67 9, #,:. 9,7, $7*,7 #, *7 56&,5.  9#7,+

T5r"t*

1.

V5#65, <,6:$ ,?9#$:, #,7+

2.

S%,  #$6-7 6$",76:#6$ 6$ E,+

3.

I$,#7, 6$ *,6 ,?#$76$ :5#55. <* 9$7$  9$7$ ()= C5:#,-P#5*56",= 6*,5.-C5#&= U$65,",= #$ C5?+

4.

R,:5#6$7 #, 6$,#76$: ,  9, "66$: < 6<<,,$ :7 # 9#*<5 9,*6#5 6$:,6,$7 6$ 7*,6 7+

5.

D6#*$ <7 7::56$: <6$#$6#55.= *#. $ , #5,  9#7, P6$:5,7+

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6.

P,*6* 7*,67 #, # 6*, #:, < $,<,6,7+  #6$:  G5#5 C$:,77 $ *#6$: $,<,66$:= < #55 9, 5 #, *67,7 $,<,6 :7+

7.

D67$6$: ,*6* 7*,67 #$ #*#:, 67 ,76:, 6*#:, < 9, $7*,7 9 9#7, 9,7, 7+

8.

T9, E7,, L#, *#$6,7 #$&7 $*, $, 6$ ,76:, 7&6$ #, #$ $*,  6$ *#&, 6$ 9, 9#$$,5+

9.

C$76,#5, 6$",7*,$ 67 $,,77#.  6$: $, 7  9, *#&, #$  *#6$#6$ 9,6 96:9 <65,+

CPM 6 Co#&t+t+ Pro+% M"tr+

E2E M"tr+

7.0

INTERNAL ANALYSIS COVERING 2INANCIAL RATIO ANALYSIS AND I2E I'tr'"% 2"ctor E"%3"t+o' M"tr+

P a g e  | 5

I'tr'"% A34+t

Str'8t5*

1.

P7, 7#5, < P6$:5,7 56$, < 7$#&7 6$ 2011 < 1+ 6556$+

2.

PG 67 <7, 75,5. $ 9, ,#. #$ ,7$#5-#, 7 76$,77+

3.

I$ 2011= Fortune  #$&, PG 9, $*, $, 7# #$ 7*,6 6$ 9, 5+

4.

 N, CEO= M+ MD$#5 <7,7 $ 5, ,$ 7 #6*, # 6, 7,$766", 7*,7+

5.

PG ,#,7 $, # SBU 7,+

6.

23 PG #$7 6$,5. ,#$ ",  1 6556$ 6$ ,",$, , .,#+

7.

B#$= $.= C9#*6$= C,7= D$.= G655,,= P#*,7 #, #55  #$7 $, . PG+

8.

I$",7, ",  2 6556$ 6$ RD 6$ 2010+

+

M#&, 79#, :, 6$ 14 <  1! $6,7 6$ 2010+

10+

EPS 67 3+4

9":'***

1.

 N 5679, "676$ 7#,*,$+

2.

! 6556$ 6$ :655 $ #5#$, 79,,+

3.

P<67 ,56$,  6$ 2011 ., ,",$,7 6$,#7, 2+

4.

W,#& <6#656. #67

5.

 N ,#6$: #7 ,<<66,$5. #7 9$7$  9$7$

6.

S,$ !!2 *6556$ 6$ #",676$:  9$7$  9$7$;7 3 *6556$

7.

C$7*,7 *#. $ #776#, #55 <  #$7 69 PG #9, "6, 9,* #7 9,6 $ 676$ *#$6,7+

2+'"'c+"% R"t+o A'"%(*+*

P a g e  | 6

I2E M"tr+

;.0

2ORMULATION

O2

STRATEGIES

USING

S9OT

9ITH

JUSTI2ICATIONS

T5 Str'8t5*-9":'***-O&&ort3'+t+*-T5r"t* S9OT M"tr+

PROPER

P a g e  | 7

T5

Str'8t5*-9":'***-O&&ort3'+t+*-T5r"t*

S9OT

M"tr+

67

#$

6*#$ *#96$: 5 9# 9,57 *#$#:,7 ,",5 < .,7 < 7#,:6,7 SO (7,$:97$66,7) 7#,:6,7= WO (,#&$,77,7-$66,7) 7#,:6,7= ST (7,$:97-9,#7) 7#,:6,7 #$ WT (,#&$,77,7-9,#7) 7#,:6,7+ M#96$: &,. ,?,$#5 #$ 6$,$#5 <#7 67 9, *7 6<<65 # < ,",56$: # SWOT M#6? #$ ,@6,7 : %:*,$ #$ 9,, 67 $ $, ,7 7, < *#9,7+  SO Strategies 7, # <6*;7 6$,$#5 7,$:97  #&, #"#$#:, < ,?,$#5

$66,7+ A55 *#$#:,7 5 56&, 9,6 :#$6>#6$7  , 6$ # 766$ 6$ 969 6$,$#5 7,$:97 #$ , 7,  #&, #"#$#:, < ,?,$#5 ,$7 #$ ,",$7+ O:#$6>#6$7 :,$,#55. 655 7, WO= ST=  WT 7#,:6,7  :, 6$ # 76#6$ 6$ 969 9,. #$ #5. SO 7#,:6,7+ W9,$ # <6* 9#7 *#% ,#&$,77,7= 6 655 76",  ",*, 9,* #$ *#&, 9,* 7,$:97+ W9,$ #$ :#$6>#6$ <#,7 *#% 9,#7= 6 655 7,,&  #"6 9,*  $,$#, $ $66,7+ WO Strategies #6* # 6*"6$: 6$,$#5 ,#&$,77,7 . #&6$: #"#$#:, < ,?,$#5

$66,7+ S*,6*,7= &,. ,?,$#5 $66,7 ,?67=  # <6* 9#7 6$,$#5 ,#&$,77,7 9# ,",$ 6 <* ,?566$: 97, $66,7+ F ,?#*5,= 9,, *#. , # 96:9 ,*#$ < ,5,$6 ,"6,7  $5 9, #*$ #$ 6*6$: < <,5 6$%,6$ 6$ #*65, ,$:6$,7 ($6.)=  # ,#6$ # #7= *#$<#, *#. 5#& 9, ,9$5:. ,@6, < 6$: 9,7, ,"6,7 (,#&$,77)+ O$, 7765, WO S#,:. 5 ,  #@6, 967 ,9$5:. . <*6$: # %6$ ",$, 69 # <6* 9#"6$: *,,$. 6$ 967 #,#+ A$ #5,$#6", WO S#,:. 5 ,  96, #$ #6$ ,5, 69 9, ,@6, ,9$6#5 ##6566,7+  ST Strategies

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S9OT

SO Str"t8+*

1.

S,$ 4 *6556$ 6$ RD  , 3 $, 56$,7 < 96:9, ,$ <#:#$,7 S<, S=, S10, O1.

2+

A55#, 100 *6556$ < #",676$: #$ *6$: *#5, 7&6$ #, 7 76$: ,5,66,7 #7 7&,7*#$ S>, O?, O>.

9O Str"t8+*

1.

I$,#7, 76#5 *,6# #",676$: #:,6$: ,,$#:,7 . 100M 97, O)+

ST Str"t8+*

1.

E$:#:, 6$ #5&7 69 P,76  9#7, P6$:5,7 6< 9, ,#5 69 D6#*$ F7 67 $ *5,, S), S7, T?+

2.

C$6$,  *#&, 5 ,$ 7*,67 #$ <#:#$,7 S;, T@+

9T Str"t8+*

1+

R,, #",676$: . 300M $ ,55 ,7#5679, 7 5,6$: 9,6 #$ $#*, 7,55 < 67,5< 9?, 9>, T=+

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?.0

Pro43ct D%o&#'t

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6.0

R%"t4 D+r*++c"t+o'

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7.0

Rr'c

1)

 

http://www.wikinvest.com/stock/Procter_%26_Gamble_Company_(PG)

2)

  http://www.writemypapers.org/eamples!an"!samples/corporate!#inance! paper!procter!gamble.html

3)

 

http://viva$niversity.#iles.wor"press.com/2&&/'/pg!case!analysis.p"# 

4)

  http://beta.#ool.com/re$bengbrewer/2&2/&&/6/swot!analysis!procter! gamble/&*/

5)

  http://web.ebscohost.com.new"c.o$m.e"$.my/bsi/p"#viewer/p"#viewer+

vi",*-si",#2*e"*!"2"!2*"!b*b"!c6c#*2"a%sessionmgr&&-hi",&2

6)

1)  http://beta.#ool.com/re$bengbrewer/2&2/&&/6/swot!analysis!procter! gamble/&*/

2)   http://www.sli"eshare.net/#0pa$l&/proctor!an"!gamble  (penting) 3)   http://asmir$.blogspot.com/2&2/*/hierarchical!str$ct$re!an"! swot.html

4)   http://www.$kessays.com/essays/b$siness/strategic!analysis!o#!procter! an"!gamble.php

5)   http://www.antiessays.com/#ree!essays/26**.html  (CONTOH ABSTA!) 6)   http://newhope*6.com/proctor!gamble!company!pro#ile  (ABSTA!) 7)   http://www.scrib".com/"oc/'626*/Case!1t$"y!ample3"ownloa"

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