audience demographics for horror films (1)

Undertake primary and secondary research in audience demographics for horror lms and present this as a report. Age - All flms, especially within the horror genre, upon release release have a certifcate rom the British Board o Film Classifcation. This certifcate determines what age the flm is deemed suitable or. The content in a flm can aect it!s flm certifcate.

"ithin the horror genre, violence, dangerous behavior, strong language, e#treme horror, blood and gore and on occasion drug use and scenes o se#ual nature, are recurring topics. Because o this age certifcations range between $% &$%A', $(, $) and *$). +t is rare rare or a flm to be *$) rated but the flms with this certifcate are usually banned or legally-restricted. ost horror flms usually have certifcates $( or $).  Target  Target audiences audiences or horror horror flms are are usually aimed aimed at viewers viewers between $(-%( years o age, this is because the plot and themes appeal more to the younger generation. *easons or this are the act that this age range are more liely to be thrill seeers than that o any other age. Also because o other media products such as video games and television shows, audiences within this age range are liely to be less susceptible to being put o by the e#treme violence and unnatural images. This is called desensiti/ation. Gender - 0orror flms are suitable or both genders and both are oten part o desired target audience, however the genre does appeal more to the male demographic than women. This is because the e#treme violence and threat o danger is more appealing to males than emales, again because the male demographic or more liely to play violent video games than women. 1n the other hand not all women are put o by some o the content included in the genre. Females also en2oy the suspense and threat o e#treme violence in horror flms. A possible actor as to why the genre is more male orientated would be that women are more maternal than men, meaning that seeing a child that is either in danger or portrayed to be evil can sometimes be more disturbing to them than it would be to a male viewer. Social class - 0orror flms are usually aimed at audiences within classes 3 -C$. This is because the woring class are more liely to be satisfed with these types o flm than audiences o a higher social classifcation. Audiences in group B or above, watching a horror flm are more liely to watch a subgenre flm rather than mainstream genre because o the level o

satisaction they would receive and because subgenres would be more liely to appeal to their particular flm tastes. Groups of audiences - The types o audiences that the horror genre attacs are groups o riends,amilies and couples. This is because watching a horror flm with riends, amily members or a boyriend4girlriend, oers the viewer comort and the eeling o protection. For e#ample, 5aety in numbers. 6iewing horror flms with another4group also acts as a good conversation starter.

1ver all the demographic or horror flms would be both emales and males ranging between $(-%( years o age, in social classes 3 through to C$. 1ne o the main reasons or this would be because audiences within these demographics are considered most liely to visit cinemas in order to watch these products.

Primary research For my primary research + ased my close relatives and riends a simple 7uestion regarding whether or not they watch horror flms and then to e#plain their answer. (Ages 18 - !"  Their answers answers were as ollows8 ollows8 1" #$o you like the horror h orror genre% Please e&plain your ans'er#. Grandfather (! years of age" 9o + don!t. +t!s not something that really interests me, + preer antasy and action flms. + lie flms superheroes. + thin one o the main reasons + don!t watch them is because most o the plots revolve around evil entities and spirits. + thin because + believe in lie ater death, not necessarily in a religious way, it maes me eel a bit uncomortable. +t!s a spiritual thing. Grandmother () years of age"  :efnitely not. They tend to give me nightmares so + try and avoid them at all costs. + don!t lie all the blood and guts that you usually see through out the flm, it!s all a bit too gory or me. *other (+1 years of age" The horror genre is defnitely my avorite. + lie the suspense and 2ump scares, the flms that have you sitting on the edge o your seat rom start to fnish. + thin my avorite type o horror flm are flms lie +nsidious, Annabelle or The Con2uring. + believe in ghosts and spirits, not so much demons but that!s probably why they appeal to me so much. Although sometimes they can really righten me, + still lie the e#perience.

Films that are based on true stories or events are the best flms though, they!re more realistic and mae you thin that it could actually happen. Partner (1, years of age"  + love horror flms, it is defnitely my avorite genre. + thin the thing + lie about them most is the plots behind them and the antagonists. + thin or me the scariest antagonists in horror flms are evil entities lie demons and ghosts. For e#ample the grudge. Those types o characters and plot lines are the ones that stic with you ater the flm, the ones that still righten you days later or the ones that you catch yoursel thining about whenever something mysterious or creepy happens to you. + mean yes you can get that aect with other flms but not to that intensity. est friend (1, years of age"  0orror flms aren!t my avorite but + am partial to them on occasion. The tend to really righten me to the point where + can!t sleep at night because they!re playing on my mind. + tend to watch flm lie The :ar ;night because + lie the action and the characters. + a horror flm has an actor that + lie in it + might watch it, i lie my riends want me to watch it with them or i + have been told repeatedly that + would be missing out i + didn!t watch the flm. 1ther than that + tend to avoid them.

Secondary research. +n terms o comparison, or my secondary research + too to internet orums and +:B to loo at the flms statistics and other viewers opinions.  Annabelle was a horror flm produced by The "arner Brothers and released on 1ctober $)=,%?@,)@ in the 5A.  The flm had numer numerous ous reviews, reviews, most positive positive and was was rated (.=4$< by +B:.

+B: users, ranging between 18 - ) ,debated this flm at length, discussing the plot, eects and lins to other flms, however something that was 7uite clear was that the younger generation en2oyed it more more than anyone else. Although most agreed agreed that The Con2uring was better, they all said that they did lie the flm and would watch it again. They mentioned that the flm was a lot better than the reviews they had originally read. Tomatoes user rates Annabelle with @ stars. 5he said that 1, year old, *otten Tomatoes although The Con2uring was better, it still had all the conventions o a typical horror flm maing it passable. 5he went on to say that some o the shot and the way they were edited together was eective and the use o the Annabelle doll made the flm a lot creepy but again the flm was too clich.  DouT  DouTuber uber Chris 5tucmann &age )/' is amous or his flm reviews. 0is recent review on Annabelle wasn!t e#actly positive but wasn!t negative either. either. :uring the video he mentions how Annabelle was directed by Eames "an, the same director o +nsidious and The Con2uring. Ater watching and en2oying both o these flm upon their releases his thining was i + lie these % movies th en it!s liely that + will lie Annabelle. Ater Ater urther e#planation he mentions that although he was disappointed by the flm he would watch again. 0e points out that Annabelle is the pre7uel to The Con2uring but isn!t nearly as rightening rightening and the plot o the flm is is too clich. The only scene that he really en2oyed was the elevator scene in which the main actress is trying to escape what every entity is pretending to be her baby. baby. Comparing all the secondary research, it is obvious that they younger generation en2oyed this flm more than any other audience. 0owever it did also also prove that this flm did reach a broader audience than it!s original target o $( -%(. A couple o recurring themes within each person!s answer were the act that they preerred The Con2uring and elt that the plot and plot aspects were to clich to mae it a good watch, on the other hand the still en2oyed it as horror movie.

"hen comparing the primary and secondary research, my fndings are similar. similar. The younger generation en2oy this genre more but it does reach older older audiences. 1ne o the biggest similarities between both types o research is that even though they considered other flms to be better, they did en2oy it and would watch it again.