PROGRAMME: FUNDAMENTALS OF MANAGEMENT (MGT162) TITLE: GARDENIA BAKERIES (KL) SDN.BHD GROUP: RAINZ NO 1 2 3 4 5 6
NAME MUHAMMAD AZRIN BIN ZAHARI MUHAMMAD LUQMAN BIN SHAMSUL BAHAR MUHAMAD AMIR MUSTAQIM BIN HASLAN NUR MUHAMMAD AKMAL BIN ROSLAN WAN HAZFAZIZIE BIN WAN ROSLAN WAN ARIF NAJMI BIN MAZLAN
PREPARED FOR: ROSNALINA BINTI ABDUL RAHMAN
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MATRIC NO 2014693614 2014426982 2014294732 2014282896 2014687778 2014414736
CONTENT
TITLE
PAGE
INTRODUCTION
3
PLANNING
4
ORGANIZING
5-6
LEADING
7
CONTROLLING
8-9
CONCLUSION
10
REFERENCES
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2
INTRODUCTION
In 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with him 35 years of baking experience with one of Amerika’s leading chain of bakeries. Gardenia was born. Gardenia Bakeries (KL) Sdn.Bhd rolled the first loaf of bread off its line in 1986. Within four years, it became the bread market leader with an astounding 99 percent brand recall rate and 80 percent top-of-mind recall. Gardenia’s range of products grew and evolved through the year, becoming better and better with each step. Leveraging on its brand strength, Gardenia now produces a variety of baked products to satisfy consumers’ demands.
Name of firm : Gardenia Bakeries (KL) Sdn.Bhd Location
: 3,Jalan Pelabur 23/1, Kawasan Miel,40300 Shah Alam,Selangor,Malaysia
Products
: Squiggles , TWIGGIES , Toast’em , DELICIA , Quick Bites , Fluffy Buns , Low Fat Fibremeal
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PLANNING
Mission Statement Gardenia Bakeries (KL) Sdn.Bhd mission is to serve consumers with the best quality assortment of great-tasting bakery and related food and beverage products, with world class manufacturing facilities and an efficient nationwide distribution network, thereby providing a fair return on shareholder investments.
Goals Gardenia Bakeries (KL) Sdn.Bhd goal is to become the premier company in the baking industry and the related food and beverage industry, known and emulated for best quality products that delight the consumer. It is the pride of every employee, investor, trade partner and stakeholder.
Strategies Strategies use by Gardenia Bakeries (KL) Sdn.Bhd for long term direction is :
By acquire new customers Encourage more frequent usage Find new uses of product
ORGANIZING 4
CEO (Mr. Yap Kim Shin)
FINANCE MANAGER (Azmy Roslin)
MARKETING MANAGER (Rosnizam Mat Sahak)
Ahmad Jalani Fuad
Siti Munirah Saad
Wong Chai Li
Sukhri Yahya
HUMAN RESOURCES (Hjh. Farizal Mohamad)
The company were using product divisional structure as the structure in which task and jobs are grouped according to the functions they perform within the organizations. Moreover, this structure are based on specific products or a diverse product lines that needs specializations which is product manager hold responsibility for the productions and distributions of a product.
CHAIN OF COMMAND
The chain of command is the continuous line of authority that extends from upper organizational levels to the lowest levels and clarifies who reports to whom. This leads to the conclusion that an employee should be directly responsible to one and only one supervisor. There may be at least an employee that has to report to two or more bosses and have to cope with conflicting demands or priorities. Accordingly, some organizations believe that each employee should report to only one manager, a term called unity of command. However, the unity of command is logical when organizations are comparatively simple, in contrast to the bigger Gardenia Bakeries (KL) Sdn.Bhd, which in this case unity of command is a rare instance in this organization SPAN OF CONTROL 5
The span of control received a great deal of attention among organizations. As such, many organizations are increasing their span of control. The span for managers at such company as Gardenia Bakeries (KL) Sdn.Bhd has expanded significantly in the past decade. Efforts are being made to increase the span of control in order to save time in decision making. The span of control is increasingly being determined by looking at the contingency variable. It is obvious that the more training and experience employees have, the less direct supervision they need. Managers who have well-trained employees can function with a wider span. Other contingency variables that will determine the appropriate span include similarity of employee tasks, the complexity of those tasks, the physical proximity of employees, the degree to which standardized procedures are in place, the sophistication of the company’s management information system, the strength of the company’s value system, and the preferred managing style of the manager.
LINE AND STAFF RESPONSIBILITIES
Line and staff positions or departments exist within virtually all organizations like Gardenia Bakeries (KL) Sdn.Bhd, but the individuals who occupy these positions play very different roles. Line departments are directly involved in delivering the product or service of the organizations. They have formal authority for decisions affecting the core production efforts of the organizations. Staff departments, in contrast are not part of the product or service delivery-system chain of command but rather provide support to line departments. Line personnel or work groups may call upon staff personnel to provide expert advice or perform specific support services. Staff personnel do not have authority or responsibility for decisions that relate to the core delivery system of the organization.
TYPES OF DEPARTMENTALIZATION
Based on our organizational structure, the types of departmentalization that has been used by the company is product divisional structure. For example, the managers and the subordinates coordinate all functional tasks (finance, marketing, production and so on) related to the product line. These means the manager doing task and grouped based to function they performed within the organization.
LEADING 6
Leading is a process of which motivating and directing the members of the organization so that they contribute to the achievement of the goals of the organization. Three approaches to leadership are trait theory, behaviour theory and contingency theory. Gardenia Bakeries (KL) Sdn.Bhd used the behaviour theory approach of leadership. By using the Michigan University Studies two basic form of leader are production-centered behaviour and employee-centered behaviour. Production-centered behaviour is leader behaviour that focuses primarily on how well subordinate performing their job. As for example, managers of Gardenia Bakeries (KL) Sdn.Bhd had set the rigid work standards for their employees, organized tasks down to the last detail , prescribe in their work and closely supervised their employee’s work. Employee-centered behaviour is leader behaviour that focuses primarily on subordinates as people. As for example, managers of Gardenia Bakeries (KL) Sdn.Bhd encouraged their employee to participate in goal setting and other work decisions and helped to ensure high performance by inspiring trust and respect. Power is the ability to exert influence which is the process by which managers affects other’s behavior. As Gardenia Bakeries (KL) Sdn.Bhd they are most likely were using expert power. Expert power is the power to influence another person because of expert knowledge and competence. In our company, bread specialist have substantial expert power because they have technical knowledge that others need. Other then that, Gardenia Bakeries (KL) Sdn.Bhd also using reward power. Reward power is power based on control of resources and rewards. In our company, we gave promotion and a better work schedule for our employee.
CONTROL 7
Control can be define as a process to ensure that actual activities or a process of monitoring the accomplishment of the organization, determine deviations (differences) between planned and actual results and taking corrective action when necessary. Gardenia company have used several types of control likes pre-action control (feed-forward control), steering control, screening control (yes or no control) and lastly post-action control (feedback control). Pre-action control (feed-forward control) is a control that focuses on the material, financial, or human resources that serve as inputs to the transformation process. This type of control is sometimes called preventive control because it is designed to ensure that the quality of inputs is high enough to prevent problems in the transformation process. For example, think about the preventive controls that might take place prior to the manufacture of Gardenia’s bread in example Gardenia Low Fat Fibremeal. A primary input for manufacturers of Gardenia Low Fat Fibremeal such as bran and wheatgerm, honey, wholegrain, fibre and vitamins. These ingredients must in a good quality to make a healthy breads. So, a system of preventive control could be implement to inspect the quality standard, total fibre and vitamins that are requires and other imperfections. At last, the organization and customer’s satisfaction level can increase steadily. The next control is steering control. This form of control is designed to monitor ongoing activities to ensure that the tranformation process is functioning properly and achieving the desired results. To illustrate, consider again the manufacture of Gardenia Low Fat Fibremeal. The machines operators must continuously monitor their process to ensure that each book of bread are stable in quantity of ingredients and in a good quality. If these standards are not being perfect, corrective actions may need to be taken. In examples, the temperature, time, quantity and other variable must be monitored perfectly followed by the procedures. After that, screening control is a specific check point that must be successfully passed before an activity proceeds further. Before continues to next procedures, an activity, product or service must be approved or meet specific condition. For an example, Gardenia company will always ask the customers’ feedback about our products’ quality, taste and other factors. We will take the action to improve our product based on the customers’ feedback. Lastly, post-action control can be define as a controlling that takes place after an action is complete. This is to measure the result of certain actions and if problems occur, corrective action is taken and applied to future activities and actions. For example, Gardenia company will always up to date with the customers’ taste and trend. Gardenia also provides the website for customers to get the latest informations about Gardenia’s product and
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Gardenia’s background. In the other way, Gardenia will use the details about customers feedback and the current results to upgrades and make an expansion in the future.
CONCLUSION
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As the conclusion for our assignment, higher skill of management is required in order to build or create a company (organization). A lot of planning need to do for maintain the company stability. We also know that not only upper level person is important but lower level person is also important for an organization. The managers must have a lot of knowledge to manage the company, employees and marketing. Employees must give full support and commitment to their manager and the company if they want to achieve the company goals. We feel satisfied after we finished this business research in our group. A lot of input and experience we get when we doing this assignment. We are very happy when we can solve and finish this project without any problem. This project can’t be solved without our teamwork and our commitment. We get a lot of benefits from making this project.
REFERENCE
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https://prezi.com/tqzhjbygsd5a/gardenia-bakery/ www.slideshare.net/halnator/gardenia-company-profile-14622636 www.gardenia.com.my www.slideshare.net/maraddzul/gardenia-profit-for-business/
REFERENCE BOOK/E-BOOK Management Challenges For Tomorrow’s Leader Fundamental Of Management
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