Apple Ad Analysis

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tfb ihaous ”8764‑ koaabrkghm h`d tfb Ahk vs. ZK k haphge` Tfb

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G@TÔDRKTGO@ Ufht gs Hppmb? Ubmm- gt gs h thsty irugt tfht ihmms iroa trbbs h`d khusbd Gshhk @bwto` to ko`tbapmhtb erhvgty- nut tfht‟s òt gaporth`t rgeft òw. Hppmb gs h` hdvbrtgsgè heb`ky tfht ko`vg`kbs pbopmb to nuy rbhmmy bxpb`sgvb h`d ih`ky koaputbrs. Uhgt- tfht stgmm gs`‟t qugtb rgeft.

@o- Hppmb gs h fhrdwhrb koaph`y tfht fhs hmwhys rh` sbko`d to tfb powbrfousb Agkrosoitnut tfht dobs òt ahcb gt h`y mbss gaporth`t Hppmb- eugdbd ny tfb vgsgo` oi gts iorabr mbhdbr [tbvb Lons- fhs koab to nb tfb ”nb !hmm- b`d!hmm‑ korporhtgo`- nugmdgè smbbc- abthmmgk- h`d

dow`rgeft sbxy ehdebts h`d ahkfg`bs h`d ahrcbtgè tfba g` wfht kh` nb shgd hs nbgè kmbvbr- wgtty- h`d komorium H`d ahrcbtgè gs wfbrb Hppmb trumy sukkbbds nbyo`d wfht h`y koaph`y fhs bvbr do`b g` tfb fgstory oi hdvbrtgsgè Trumy- tfb stroè hra oi Hppmb fhs nbb` gts hngmgty to ko`vg`kb ko`suabrs tfht tfby rbhmmy wh`t- `hy- @BBD tfht `bw- bxpb`sgvb ehdebt tfht kh` strbhamg`b tfbgr mgib h`d ahcb tfba fgp h`d koom Hppmb dgd òt bxhktmy sthrt out hs sukf g` gts bhrmy dhys3 prg`t hds nhkc tfb` ior tfb koaph`y wbrb uemy- kmu`cy- h`d fhd why too aukf tbxt to nb sh`b 8 Kmbhrmytfby dgd òt fhvb tfbgr vgsgo` lust ybt- nut tfby kbrthg`my fhd tfb ahkfg`b to sbmm O`kb tfbgr ”8764‑ hd dbnutbd ior tfb Hppmb Ahkg`tosf- Hppmb `bvbr moocbd nhkc ‛ wbmm- tfht gs u`tgm tfby

cgkcbd hwhy tfbgr mbhdbr- Lons- h`d ibmm g`to h smuap ior 88 ybhrs nbiorb ig`dgè tfbgr ibbt hehg` wfb` tfby nroueft Lons nhkc > Hitbr tfbgr mhu`kf oi tfb gZod h`d gTu`bs sbrvgkb- gt whs tfb`- trumy- tfht Hppmb nbkhab tfb powbrfousb ahrcbtgè ahkfg`b tfht gt gs todhy- wgtf sukkbssium mhu`kfbs ior gts Ahknoocs- gZfo`bs- h`d gZhds

KOAZH^B H@D KO@T^H[T Ufb` [upbr Nowm VYGGG rommbd hrou`d- ko`suabrs wbrb òt bxpbktgè to nb erbbtbd ny h` hdvbrtgsbab`t tfht moocbd hs tfouef gt nbmoèbd g` h nge!nudebt aovgb Hs tfb 8 >

”Tfb Bvomutgo` oi Hppmb Hds‑ ”Hppmb‟s Erbhtbst Hds< Tfb Igrst Tfgrty Igvb Wbhrs‑ 8


ihaous ”8764‑ koaabrkghm pmhybd out- gahebs iroa Eboreb Orwbmm‟s dystopgh` òvbm 8764

prbvhgmbd ! tfb mhreb- oagòus skrbb` wgtf Nge Nrotfbr spoutgè3 `habmbss soums sfuiimgè ag`dmbssmy g` h dhrc- erby wormd3 h sb`sb oi fopbmbss`bss khstgè tfb stroèbst baotgo` Nut tfrouef gt hmm- h woah` drbssbd sportgmy h`d wgbmdgè h smbdebfhaabr- kfhrebs tfrouef tfb dbhd!mgcb ahssbs h`d swgès tfb fhaabr g`to tfb egh`t skrbb`- khusgè h` bxpmosgo` h`d h aovgb!trhgmbr euy to sthrt thmcgè hnout tfgs tfgè khmmbd h Ahkg`tosf Hmm g` hmm- tfb koaabrkghm whs bpgk- bxpb`sgvb- h`d byb!opb`gè Ufht ahdb tfb ”8764‑ koaabrkghm so u`gqub h`d abaorhnmb gs tfht ò o`b fhd tfb

hudhkgty to httbapt soabtfgè o` tfht skhmb nbiorb Ygsgo`hry skgb`kb igktgo` dgrbktor ^gdmby [kott whs nroueft o` nohrd ny Kfght/Dhy ! tfb heb`ky rbspo`sgnmb ior krbhtgè tfb koaabrkghm ! to produkb h`d dgrbktor tfb hd- wfgkf fhrcb`bd to tfb ihaous Orwbmm òvbm 8764 - ò dount h sfot ht tfb ybhr oi tfb hd‟s nrohdkhstgè. ; Tfb produkt to nb ibhturbd g`

tfb hd whs tfb `bw Hppmb Ahkg`tosf- tfb igrst ahss!produkbd erhpfgkhm!usbr g`tbrihkb koaputbr wgtf h aousb &Gt sfoumd nb òtbd fbrb tfht Hppmb `bvbr g`vb`tbd hs aukf hs gt dgd g`òvhtb produkts o` tfb ahrcbt Tfb Ahkg`tosf whs òt tfb igrst ERG opbrhtgè systba ahdb hvhgmhnmb ‛ tfht dgstg`ktgo` nbmoès to Vbrox‟s Tfb [thr- rbmbhsbd g` 8768 '4 Hitbr tfb koaabrkghm‟s g`kbptgo` o` tfb storynohrd- tfb Hppmb nohrd oi dgrbktor‟s

wbrb òt pmbhsbd wgtf tfb dgrbktgo` tfb hd whs eogè3 tfb aost erossmy!sthtbd pog`t ahdb ko`kbr`gè tfb hd whs tfb mhkc oi tfb hktuhm produkt- wgtf ò Ahkg`tosf to nb ibhturbd durgè tfb hgrgè Dbspgtb tfb nohrd‟s mhkc oi koìgdb`kb g` [kott h`d Kfght/Dhy- [tbvb Lons qugbtmy hmmowbd tfb ko`tgùbd dbvbmopab`t oi tfb hd- wgtf Lons provgdgè kost ior fhmi oi tfb koaabrkghm‟s nudebt. 2 @bbdmbss to shy- tfb ehanmb oi tfb hd phgd oii erbhtmy ior Hppmb h`d

Ahkg`tosf qugkcmy nbkhab h fousbfomd `hab Wbhrs mhtbr- g` >:8:- Hppmb woumd ahcb hòtfbr erbht ehanmb- o`b tfht b`dbd up g`òvhtgè h` b`tgrb g`dustry wgtf gts dbnut O` Lhùhry >5- >:8:- [tbvb Lons tooc tfb stheb ;

”Hrt h`d Kopy‑ ”Ahkg`tosf h`d tfb Igrst ERG‑ 2 ”Hrt h`d Kopy‑ 4

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to g`trodukb h `bw ehdebt to h khptgvb hudgb`kb- khmmgè tfb onlbkt g` fgs fh`ds tfb gZhd Nbsgdbs tfb egeemb!wortfy `hturb oi tfb `hab ht igrst- bvbryo`b whs kurgous h`d bxkgtbd hnout tfgs `bw dbvgkb- tfouef soab g`dgvgduhms mhnbmbd tfb dbvgkb ”h` ovbrsgzbd vbrsgo` oi tfb gZod Toukf‑9 Tfb gZhd whs Hppmb‟s sbko`d sthn ht tfb thnmbt !khtbeory oi pbrso`hm koaputgè h`d tfby g`tb`dbd to kfhèb tfb ahrcbt b`tgrbmy g` o`b ibmm swoop. &Hppmb‟s orgeg`hm thnmbt- Tfb @bwto`- whs rbmbhsbd g` 877; h`d whs h` uttbr ihgmurb ior tfb koaph`ypbrfhps sg`kb Lons fhd òt ybt rbtur`bd to tfb koaph`y' 5 Hppmb soueft to iurtfbr drua up g`tbrbst ny krbhtgè h th`thmgzgè koaabrkghm durgè tfb Oskhrs tfht ybhr g` >:8:- wfgkf proposbd to ko`suabrs ”Ufht kh` you do wgtf h` gZhd?‑6 Tfb koaabrkghm òt o`my hddrbssbd tfb vgbwbrs wfht tfb gZhd whs khphnmb oi dogè-

nut pummbd ah`y pbopmb g`t o tfb ”G `bbd tfgs‑ nh`dwheo`. [urb bòuef- wfb` tfb gZhd whs ig`hmmy rbmbhsbd o` Hprgm ; oi tfb shab ybhr- shmbs wbrb tfrouef tfb rooi Mgtbrhmmy ovbr`gefttfb thnmbt ZK ahrcbt whs rbnor` h`d tfb koaputbr g`dustry fhs nbb` igeftgè bvbr sg`kb to ahtkf tfb gZhd g` quhmgty h`d quh`tgty Ufht kh` nb shgd hnout tfb bxtrbabmy sukkbssium ”8764‑ koaabrkghm h`d tfb prb !

mhu`kf khaphge` ior tfb gZhd? Igrstmy- tfb hangeugty oi tfb produkt wfb` igrst h`òu`kbd fbmpbd to drhw g`tbrbst iroa ko`suabrs Ufb` tfb ”8764‑ hd hgrbd- bvbryo`b whs hscgè tfbgr irgb`ds h`d ihagmy ”Ufht gs h Ahkg`tosf?‑ Trumy- tfb o`my why to ig`d out whs to onthg`

o`b or còw oi soabo`b wfo fhd o`b- wfgkf surbmy fbmpbd to drhw word!oi!aoutf punmgkgty ior Hppmb ‛ wgtfout tfb G`tbr`bt g` 8764- eooemgè up ior h`swbrs whs stgmm 84 ybhrs hfbhd Ufb` tfb gZhd whs igrst h`òu`kbd- tfbrb tbkf`gkhmmy whs `bvbr h` h`òu`kbab`t to nbeg` wgtf3 g`dustry h`hmysts fhd nbb` spbkumhtgè ior ao`tfs prgor to wfht bxhktmy Hppmb whs koocgè up- wgtf hssuaptgo`s mbhdgè to h possgnmb thnmbt koaputbr [urb bòuef- tfb wormd nbkhab hwhrb oi tfb gZhd wfb` gt whs iorahmmy h`òu`kbd ny Lons g` bhrmy >:8:

9

”G`troduktory [kb`hrgo< Zomgsfgè tfb Hppmb &Hehg` h`d Hehg`'‑ ”Tfb @WTgabs ^bvgbw oi tfb Orgeg`hm Hppmb Thnmbt< ‐Mbss Tfh` Iumigmmgè‟‑ 6 ”G`troduktory [kb`hrgo< Zomgsfgè tfb Hppmb &Hehg` h`d Hehg`'‑ 5

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Notf tfb ”8764‑ koaabrkghm h`d tfb bhrmy gZhd ruaors notf utgmgzbd hangeugty hs h

abh`s oi druaagè up g`tbrbst- nut tfht gs wfbrb tfb sgagmhrgtgbs b`d Tfb aost ahrcbd dgiibrb`kb nbtwbb` tfb two hds whs tfb tgabirhabs ht wfgkf tfby okkurrbd Tfb Ahkg`tosf khab out g` h tgab wfb` aost Habrgkh`s wbrb òt ihagmghr wgtf pbrso`hm koaputbrs- mbt hmo`b ow`bd o`b ior tfbgr ow` pbrso`hm usb Tfb `hturb oi òt bvb` sfowgè tfb Ahkg`tosf g` tfb ”8764‑ hd whs bxtrbabmy rgscy- egvb` tfb mhkc oi h mhreb- ZK !ow`gè nhsb- nut Hppmb

eot mukcy wgtf tfbgr ehanmb h`d sukkbbdbd Tfb gZhd- wfgmb kbrthg`my dgiibrb`t- tooc hspbkts tfht ah`y usbrs wbrb hmrbhdy ihagmghr wgtf ht tfb tgab- `habmy gO[- tfb aongmb opbrhtgè systba usbd o` tfb gZfo`b h`d gZod Toukf Ugtf tfht fooc oi ihagmghrgty- usbrs koumd bhsgmy usb h` gZhd gi tfby fhd prgor bxpbrgb`kb wgtf bgtfbr tfb gZfo`b or gZod Toukf H`d wfgmb notf hds dgd nrgè hnout tfb abssheb oi tfb produkt nbgè ”dgiibrb`t-‑ tfb

`hturb to wfgkf tfby dgspmhybd tfht abssheb dobs ko`trhst Tf b ”8764‑ koaabrkghm whs abh`t to nb moud- suddb`- h`d bxpmosgvb ‛ mgtbrhmmy @o dount tfht whs sukkbssium Ko`trhry to tfht pbrspbktgvb- tfb gZhd koaabrkghm hktuhmmy ibhturbd tfb produkt iro`t h`d kb`tbr- wgtf gts usbium`bss nbgè tfb fgefmgeft oi tfb 9:!sbko`d 9:!s bko`d hd

EBT H A HK Nbeg``gè g` Ahy >::9- TNUH/Kfght/Dhy nbeh` h moè!ru``gè h`d fgefmy sukkbssium hd khaphge` hdvbrtgsbab`t ior Hppmb- tgtmbd ”Ebt h Ahk.‑ Tfb sbrgbs oi koaabrkghms ibhturbd

two kfhrhktbrs- tfb nuanmgè h`d g`koapbtb`t ZK h`d tfb irbsf- youè- h`d koom Ahk Notf kfhrhktbrs woumd ahcb irbqub`t lhns ht bhkf otfbr- usuhmmy Ahk toutgè fgs hngmgty to worc h`d &ht tgabs' koapmgab`tgè ZK wfgmb ZK woumd koab dow` fhrsfmy o` Ahk- usuhmmy wgtf ZK httbaptgè to ahcb h pog`t h`d uttbrmy ihgm 7 Tfb kfhrhktbr oi ZK whs kmbhrmy h pbrso`gigkhtgo` oi Ug`dows VZ &h`d mhtbr 5'- ò dount krbhtgè kmbhr sgagmhrgtgbs wgtf tfb kfhrhktbr to iorabr Agkrosoit mbhdbr Ngmm Ehtbs Ahk fgasbmi whs- qugtb onvgousmy- tfb banodgab`t oi h Ahk h`d 7

”Hppmb‟s ‐Ebt h Ahk-‟ tfb Koapmbtb Khaphge`‑ 4


bvbrytfgè Hppmb stood ior Tfb hds mhrebmy pmhybd oii hs h iora oi koaphrgso` hdvbrtgsbab`t- wfgkf ”dbao`strhtb h nrh`d‟s hngmgty to shtgsiy ko`suabrs ny koaphrgè gts ibhturbs to tfosb oi koapbtgtgvb nrh`ds.‑ 8:

Tfb g`tb`tgo`hm drgvgè strhtbey ior tfgs khaphge` whs to phg`t h pgkturb to ko`suabrs tfht ZK &Ug`dows VZ' gs fgefmy suskbptgnmb h`d pro`b to ihgmurb- wfgkf whs g`dbbd h koaao` gssub wgtf tfb opbrhtgè systba Tfb koaabrkghms dgd fgt h kford wgtf ko`suabrs wfb` tfb khaphge` nbeh` g` >::93 ny tfb b`d oi tfb igskhm ybhr oi [bptbanbr >::9- Hppmb shmbs fhd g`krbhsbd ny ;7"- wgtf shmbs oi Ahks `bhrgè 8; agmmgo` u`gts88 Tfb khaphge`‟s sukkbss kh` hmso nb abhsurbd ny tfb mbètf gt rh`- iroa Ahy >::9 to Oktonbr >::7- h` u`prbkbdb`tbd haou`t oi tgab ior h`y khaphge` Tfb khaphge` fhs fhd h mhs tgè biibkt wgtf ah`y ko`suabrs sg`kb tfb khaphge`‟s hgrgè- wgtf ah`y rbibrrgè to h`y ò`! Hppmb koaputbr hs h ”ZK‑ wfgmb Ahks rbahg` ”Ahks‑ ‛ to nb pomgtgkhmmy korrbkt- fowbvbr- Ahks hrb stgmm ZK‟s ny dbig`gtgo`- sg`kb tfby rbahg` ”pbrso`hm koaputbrs.‑ [o- gt kh` nb bhsgmy shgd tfht òt o`my fhvb shmbs ior Ahks- h`d Hppmb produkts g` eb`brhm- fhvb g`krbhsbd nbkhusb oi tfb ”Ebt h Ahk‑ khaphge`- tfb sukkbss oi tfb

koaabrkghms fhs provgdbd h kumturhm toukf!ahrc tfht gs surb to rbahg` u`kfhèbd ior soab tgab to koab

N^H@D MOWHMTW Gi tfbrb gs o`b bmbab`t tfht ahcbs Hppmb bxtrbabmy sukkbssium- gt woumd nb tfb mbvbm oi nrh`d moyhmty tfht gts ih`s fhvb hkqugrbd g` rbkb`t ybhrs- ht tgabs `bhrgè hmaost kumt!mgcb mbvbms ‛ tfb mbhdgè wbnsgtb ior Hppmb produkt ruaors h`d h`òu`kbab`ts gs ò`btfbmbss tgtmbd ”Kumt oi Ahk.‑

8: 88

”Abtfod K< Koaphrgso` Hds‑ ”Tfb Ebt h Ahk Khaphge` h`d Hppmb‟s Ygktory‑ 2


Nrh`d moyhmty fhs h ihgrmy strhgeft!iorwhrd dbig`gtgo`< ”ko`suabrs rbpbhtbdmy purkfhsb tfb shab nrh`d to tfb bxkmusgo ` oi koapbtgtors‟ nrh`ds.‑8> Ah`y g`dgvgduhms tfht fhvb purkfhsbd Ahks g` ybhrs phst fhvb koab to sbb Ahks- h`d eb`brhmmy Hppmb produkts- hs tfb o`my wortfy produkt wortf ow`gè Hppmb‟s stroè iommowgè kh` pronhnmy nb httrgnutbd to gts stroè btfgk to provgdb ko`suabrs wgtf òt o`my smbbc h`d ushnmb produkts- nut hmso ny provgdgè h mbvbm oi support u`sbb` g` aost otfbr g`dustrgbs Oitb` tgabs- h pbrso` wgtf h nrocb` AhkNooc Zro kh` sgapmy vgsgt h mokhm Hppmb storb h`d swhp ior h `bw ahkfg`bwgtfout h ngt oi fhssmb to nb fhd Tfgs bhsb oi produkt support fhs ehg`bd Hppmb h vbry moyhm iommowgè oi pbopmb wfo woumd nb fhrd prbssbd to kfhèb Ufb` tfb ”8764‑ hd dbnutbd durgè [upbr Nowm VYGGG - Hppmb dgd òt bxhktmy fhvb tfb

dgb!fhrd iommowgè gt b`loys todhy Zrbvgous Hppmb produkts- òthnmy tfb Hppmb GG- wbrb òt wgdbmy popumhr or utgmgzbd g` tfb nusg`bss h`d foab g`dustrgbs Hs sthtbd nbiorb- Hppmb ahdb tfb ehanmb oi ibhturgè h produkt ‛ tfb Ahkg`tosf ‛ g` h` hd tfht dgd òt hktuhmmy ibhturb tfb produkt gtsbmi Oi koursb- sukkbss whs to nb fhd ior Hppmb h`ywhy- h`d ko`tgùgè sukkbss ior tfb koaph`y kh` possgnmy nb httrgnutbd to tfb krbhtgo` oi nrh`d bqugty wgtf tfb ”8764‑ hd Nrh`d bqugty gs tfb ”sbt oi nrh`d hssbts mg`cbd to h nrh`d- gts `hab h`d syano m-‑ wfgkf to hppmy to tfb ”8764‑ hd whs tfb ihagmghr rhg`now Hppmb moeo 8; Tfb ihaous rhg`now moeo nbeh` gts usb g` 8755 h`d woumd ko`tgùb to nb utgmgzbd ny tfb koaph`y u`tgm tfb mhtb 877:s Tfht moeo gs g`sbphrhnmb iroa Hppmb h`d- bvb` todhy- sbbgè tfht rhg`now moeo kh` stgmm gdb`tgiy tfb spbkgigk koaph`y gt rbprbsb`ts Ny tfb tgab tfb gZhd hdvbrtgsgè khaphge` cgkcbd oii g` >:8:- tfb wormd whs eb`brhmmy hwhrb oi Hppmb h`d tfbgr c`hkc ior fgefmy gìmub`tghm produkts- mbt hmo`b tfb moyhm ih`!nhsb tfht fhd ioraumhtbd sg`kb tfb gZod rbvomutgo` oi tfb bhrmy >:::s Ufht Hppmb `bbdbd to sukkbbd wgtf g` tfb gZhd khaphge` whs òt abrbmy to rbmhu`kf h sthe`h`t koaputbr khtbeory- nut to ko`vg`kb bvbryo`b tfht tfgs whs soabtfgè tfby `bbdbd Ugtf tfb Oskhr

8> 8;

”Nugmdgè h`d Ahg`thg`gè Nrh`d Moyhmty haoè Ko`suabrs‑ ”Nugmdgè h`d Ahg`thg`gè Nrh`d Moyhmty haoè Ko`suabrs‑ 9


gZhd hd dgspmhygè tfb usbs oi tfb ahkfg`b- iroa wrgtgè bahgm to rbhdgè noocs- aost bvbryo`b sbbabd to nb wo` ovbr ny tfb dbvgkb Tfbrb wbrb tfb ibw fomd!outs- prgahrgmy tfb ”ovbrsgzbd vbrsgo` oi tfb gZod Toukf‑ krowd- nut tfosb `behtgvb vgbws qugkcmy brodbd hwhy. 84

KO@KMR[GO@ Hppmb fhs kbrthg`my koab h moè why gts roots- nbeg``gè hs h fuanmb sthrt!up koaputbr koaph`y wgtf nge hangtgo`s- fgttgè tfb strhtospfbrb wgtf h mbeb`dhry hd nbiorb tfb koaph`y suddb`my ihgmgè tfb ybhr hitbr- h`d tfb` ig`dgè tfbgr ibbt hehg` h dbkhdb mhtbr Gt gs ò qubstgo` tfht Hppmb fhs nbkoab h powbrium `hab- bvb` nbkoagè tfb aost kovbtbd nrh`d g` tfb wormd- vhmubd ht ovbr $82; ngmmgo` 82 H`d tfb iommowgè tfht Hppmb fhs ehg`bd wgtfg` tfb mhst dbkhdb kh` nb httrgnutbd to gts hngmgty to ahrcbt to tfb rgeft pbopmb tfb wormd ovbr Dbspgtb tfbsb sukkbssbs wgtf tfb koaph`y- Hppmb stgmm fhs gts ihgmurbs iroa tgab to tgab Hppmb TY fhs strueembd to ig`d h iootgè sg`kb gts dbnut nhkc g` >::5- h`d tfb `bw gZhd &òt oiigkghmmy `habd tfb gZhd ; hs soab fhd bxpbktbd' rbkbgvbd mucbwhra rbkbptgo` iroa ko`suabrs h`d krgtgks Tfb rbmbhsb oi tfb gZfo`b 4 h`d tfb b`sugè ”Httb``hehtb‑ httrhktbd h mot oi `behtgvb punmgkgty- bspbkghmmy egvb` tfb `hturb o` fow Hppmb fh`dmbd tfb sgtuhtgo` Ny ihr tfb ngeebst krgtgkgsa tfb koaph`y fhs rbkbgvbd g` tfb phst ybhr fhs nbb` tfb trbhtab`t oi gts ahùihkturgè bapmoybbs g` Kfg`h- wgtf ah`y khmmgè tfb ko`dgtgo`s h`d worcgè fours tfbrb nruthm &Hppmb fhs sg`kb stbppbd up biiorts to gaprovb tfbgr gaheb g` Kfg`h' G fhvb mhrebmy fbmd h `behtgvb vgbw oi Hppmb sg`kb tfb dhy G nbeh` usgè tfbgr Ahkg`tosf koaputbrs g` kommbeb @uabrous bxpbrgb`kbs G fhvb fhd wgtf tfb ahkfg`bs fhvb nbb` `behtgvb- wgtf ah`y oi tfb koapo`b`ts g` tfb systba òt worcgè tfb why hs tfby hrb bxpbktbd. G ha hmso fgefmy krgtgkhm oi Hppmb‟s bxtrbab ”whmmbd ehrdb`‑ ko`kbpt-

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”G`troduktory ”G`troduktory [kb`hrgo< Zomgsfgè tfb Hppmb &Hehg` h`d Hehg`'‑ ”Fow Hppmb nbkhab tfb wormd‟s aost vhmuhnmb nrh`d‑ 5


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UO^C[ KGTBD Kfhpah`- Khabro` Tfb Bvomutgo` oi Hppmb Hds. [bptbanbr 82- >:8: fttp::7/ fttp::7/:7/tfb!bvomutgo`!oi!hppmb!hds/ :7/tfb!bvomutgo`!oi!hppmb!hds/ &hkkbssbd Ahy 8:- >:8>' Bmabr!DbUgtt- Zfgmgp Fow Hppmb nbkhab tfb wormd%s aost vhmuhnmb nrh`d. Ahy 7- >:88 fttp:88/ fttp:88/:2/:7/fow!hppmb!nbkh :2/:7/fow!hppmb!nbkhab!tfb!wormds!aost! ab!tfb!wormds!aost! vhmuhnmb!nrh`d/ &hkkbssbd Ahy 8:- >:8>' @osowgtz- Dh` Tfb @WTgabs ^bvgbw oi tfb Orgeg`hm Hppmb Thnmbt< ”Mbss Tfh` Iumigmmgè‑. Lhùhry >2- >:8: fttp:8>' @udd- Tga Hppmb%s %Ebt h Ahk-% tfb Koapmbtb Khaphge`. Hprgm 8;- >:88 fttp?pheb18 8;:22>?pheb18 &hkkbssbd Ahy 8:- >:8>' .Nugmdgè h`d Ahg`thgè Nrh`d Moyhmty haoè Ko`suabrs. G` Hdvbrtgsgè h`d G`tberhtbd Nrh`d Zroaotgo` - ny Tfoahs K O%Eug``- Kfrgs T Hmmb` h`d ^gkfhrd L [bab`gc- >9

R[H< [outf!Ubstbr`- Kbèheb Mbhr`gè- >:8> .G`troduktgo` [kb`hrgo< Zomgsfgè tfb Hppmb &Hehg` h`d Hehg`'. G` Hdvbrtgsgè h`d G`tberhtbd Nrh`d Zroaotgo` - ny Tfoahs K O%Eug``- Kfrgs T Hmmb` h`d ^gkfhrd L [bab`gc- >59!

>55 R[H< [outf!Ubstbr`- Kbèheb Mbhr`gè- >:8> .Abtfod K< Koaphrgso` Hds. G` Hdvbrtgsgè h`d G`tberhtbd Nrh`d Zroaotgo` - ny Tfoahs K O%Eug``- Kfrgs T Hmmb` h`d ^gkfhrd L [bab`gc- ;4>!;4; R[H< [outf!Ubstbr`Kbèheb Mbhr`gè - >:8> Hrt h`d Kopy. Dgrbktbd ny Doue Zrhy >::7 7


[fonz Tfb Ebt h Ahk Khaphge` h`d Hppmb‟s Ygktory. Ibnruhry >;- >:88 fttp:88/:>/tfb!ebt!h!ahk!khaphge`!h`d!hppmbs!vgktory/ &hkkbssbd Ahy 8:- >:8>' Tfb Fuiigèto` Zost Hppmb%s Erbhtbst Hds< Tfb Igrst Tfgrty Igvb Wbhrs . Dbkbanbr 88- >:88 fttp:8 fttp:88/8:/:9/stbvb!lons!hppmbs!nbst!hd! 8/8:/:9/stbvb!lons!hppmbs!nbst!hd! khaphge`s_`_7768>7ftam+s;7;246) khaphge`s_`_7768>7ftam+s;7;246)tgtmb1H_Gs_Ior tgtmb1H_Gs_Ior &hkkbssbd Ahy 8:- >:8>' Rthf [thtb R`gvbrsgty Ahkg`tosf h`d tfb Igrst ERG. `d fttp:8>'

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