Amul Cheese Questionnaire Consolidated

AMUL CHEESE BLOCK 1kg 1k g QUESTIONNAIRE Ques1. Do you use Cheese? 1.] Yes

2.] No

Ques2. Which cheese brand are you using? 1.] Amul 2.] Govardhan 4.] Vimal 5.] Mother Dairy

3.] Britannia 6.] Others

Ques3. What is your weekly consumption? 1.] Less than 5kg 2.] 5 - 10 kg 3.] 10 - 15kg 4.] 15 - 20 kg Ques4. On a scale of 1 to 4 rate the following parameters (1-least important and 4-most important)? (Please mark a tick against the choice) Serial No. Parameter 1 2 3 4 1. Price 2. Quality (Hardness) 3. Product Availability 4. Schemes Offered 5. Credit Policy If Amul, then go to ques no 9 , else continue

Ques5. Are you facing any problems with the current brand`s cheese you are using? 1.] Yes, specify ________________________________________________________ 2.] No Ques6. What are the schemes provided by other competitors?  _______________________________  ______________________________________________ ________________________________ ____________________________ ___________  __________________  _______ _____________________ _____________________ _____________________ ________________ _________________________ __________ __________ _ Ques7. Have you tried Amul before? 1.] Yes

2.] No

Ques8. Why did you stop using Amul products? 1.] Quality issues 2.] Margins issues 3.] Unavailability issues 4.] Replacement issues Ques9. Are you aware about the following products of Amul? (Please mark a tick against the choice) Serial No. Product Yes No 1. Processed Cheese block 1 kg-Soft kg-Soft 2. Easy to grate Cheese block 1 kg-Hard 3. Shredded Mozerella Cheese 4. Cheese Spread

Ques10. What is your source of purchase of Amul? 1.] Wholesaler 2.] Retailer 4.] Distributor 5.]Modern Format Trade

3.] Metro (Cash and carry) 6.] Centralized Purchase

Ques11. Comparison of Amul`s price with other competitor`s products Brand Price to the Retailer Net/Actual Purchase Price Gowardhan Britannia Mother Dairy Vimal Amul Ques12. Comparison of Amul`s credit policy with other competitor`s products Brand 1-2 days 3-4 days Gowardhan Britannia Mother Dairy Vimal Amul

1 week

Ques13. If Amul, then which cheese do you use? 1.] Easy to grate cheese block 1kg 2.] Processed cheese block 1kg 3.] Shredded Mozerella cheese 4.] Cheese spread Ques14. Are you expecting any other Amul variant in cheese? 1.] Yes 2.] No Ques15. What kind of delivery/service does your distributor provides? 1.] On call Delivery 2.] Next day 3.] Twice a day 4.] Thrice a day Ques16. Sampling Feedback/Suggestions  __________________________________________________________________________  ___________________________________________________________________________

Hotel/Restaurant Name: Person Name: Contact No: Format/Type: 1. Hotel 2. Restaurant 3. S/w corner 4. Kiosk/Stall