PROJECT REPORT ON HR PRACTICES FOLLOWED BY ITC (Imperial Tobacco Inia L!"#
IN PARTIAL PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (2008-11)
S$B%ITTED TO & %R"SANJAY NA$TIYAL SRI'ASTA'A
S$B%ITTED BY SONAL
FAC$LTY )"E"$ DEHRAD$N
GRAPHIC ERA UNIVERSITY, DEHRADUN
)"E"$*
DECLARATION This project report on “a study of HR practices in ITC” in ITC Saharanpur is submitted by me for the partial fulfillment of the course of B.B.A from raphic !ra "ni#ersity. This his is an ori$ ori$in inal al %or& %or& do done ne by me e'pe e'pect cted ed the the $u $uid idan ance ce recei#ed %hich has been properly ac&no%led$ement ac&no%led$ement in the report. This is not the copy of any other report or any part of it hasn(t been submitted for the a%ard of any de$ree or diploma.
Sonal Sri#asta#a raphic !ra "ni#ersity
AC+NOWLED)E%ENT A successful successful completion of job is based upon the chain of factors combinin$ to$ether to ma&e an inte$ral outcome. The cooperation of the factors mi'ed %ith sincere effort can lead to best performance. performance. )y project is also no e'ception e'ception to this. Therefore Therefore I ta&e this opportunity to e'press deep sense of $ratitude to all those %ho ha#e contributed si$nificantly by sharin$ their &no%led$e and e'perience in the completion of this project %or&. I %ould li&e to than&s )r. Rahul *aran Sin$h+Circle Head, %ho $a#e me a free hand as far as $oin$ about the project %or& concerned and )r. Harish Bhatt+Area e'ecuti#e , for his timely response #ia e-mail personal meetin$/ %hich immensely helped in $i#in$ the project the initial direction it needed. I also e'press my sincere than& to my internal $uide )r. Sanjay 0autiyal for his constant support and $uidance throu$hout the project. I ha#e made an honest and dedicated attempt to ma&e the research material as authentic as it could. And I earnestly hope that it pro#ides useful and and %or&able information information and &no%led$e &no%led$e to any person readin$ it. it.
Submitted by Sonal Srivatava
CERTIFICATE This is to certify that the dissertation title “ EVA!UATI"N "# HR PRACTICES AT ITC$ submitted by S10A2 SRI3ASTA3A
durin$ semester IIIrd of BBA+HR, pro$ram +Batch 4556-77, embodies ori$inal %or& done by her.
Si$nature of faculty $uide8 0ame8 9estination8 Center8
PREFACE
I ha#e made this report as an essential part of 3 semester course curriculum of BBA. The title of project is “A study of HR practices in ITC” at ITC Saharanpur. In the course of my trainin$ I ha#e had the $olden opportunity of seein$ the practical application of %hat e#er theoretical &no%led$e %as imparted to me in a class room studies. I ha#e had the $ood fortune in interactin$ %ith the e'ecuti#e and employee of ITC Saharanpur %ho %ere #ery %arm and cordial in their conduct to%ards me. )y report mainly focuses on “study of HR practices in ITC”. I hope that the findin$ of the project %or& must conform %ith the companiy(s e'pectation su$$estion made on that basis must be useful for the total performance of the employees of % ITC SAHARANPUR.”
Table O, Con!en!S"))AR: 7. !'ecuti#e summary 4. Company ;rofile <. History of ITC =. Certification of ITC >. ITC business portfolio ?. The HR ;ractices @. Research )ethodolo$y 6. 9ata Analysis and Interpretation . indin$s 75. Conclusions 77. Recommendation 74. Appendices
7<. Refrences
E.EC$TI'E S$%%ARY ITC constantly endea#ors to benchmar& its products/ ser#ices and processes to $lobal standards. The Companys pursuit of e'cellence has earned it national and international honors. ITC is one of the ei$ht Indian companies to fi$ure in orbes A-2ist for 455=/ featurin$ =55 of Dthe %orlds best bi$ companiesD. orbes has also named ITC amon$ Asiasab >5 and the Eorlds )ost Reputable Companies ITC is the first Indian company and the second in the %orld to %in the presti$ious 9e#elopment ate%ay A%ard. It %on the F755/555 A%ard for the year 455> for its trailblaGin$ ITC e-Choupal initiati#e %hich has achie#ed the scale of a mo#ement in rural India. The 9e#elopment ate%ay A%ard reco$niGes ITCs eChoupal as the most e'emplary contribution in the field of Information and Communication Technolo$ies +ICT, for de#elopment durin$ the last 75 years. ITC e-Choupal %on the A%ard for the importance of its contribution to de#elopment priorities li&e po#erty reduction/ its scale and replicability/ sustainability and transparency. The project helped me to $o throu$h the #arious HR practices pre#alent at ITC li&e it helped me
To &no% the recruitment selection procedures adopted in this company.
To impro#e trainin$ and de#elopment the company.
To &no% ho% the performance of the employees is bein$ appraised.
To pro#ide better employee %elfare.
To increase labour producti#ity.
pro$rams used in
Compan/ pro0le ITC 2imited is an Indian con$lomerate founded on 4= Au$ust 775. The company +formerly &no%n as Imperial Tobacco Company of India 2imited, is currently headed by :o$esh Chander 9e#esh%ar . The company has its re$istered office in *ol&ata. It employs o#er 45/555 people at more than ?5 locations across India. ITC has a di#ersified presence in Ci$arettes/ Hotels/ ;aperboards Specialty ;apers/ ;ac&a$in$/ A$ri-Business/ ;ac&a$ed oods Confectionery/ Information Technolo$y/ Branded Apparel/ ;ersonal Care/ Stationery/ Safety )atches and other )C products. Ehile ITC is an outstandin$ mar&et leader in its traditional businesses of Ci$arettes/ Hotels/ ;aperboards/ ;ac&a$in$ and A$ri-!'ports/ it is rapidly $ainin$ mar&et share e#en in its nascent businesses of ;ac&a$ed oods Confectionery/ Branded Apparel/ ;ersonal Care and Stationery. It ran&s third in pre-ta' profit amon$ Indias pri#ate sector corporations. ITC is one of Indias foremost pri#ate sector companies %ith a mar&et capitaliGation of o#er "S F 44 billion and a turno#er of "S F ? billion. ITC is rated amon$ the Eorlds Best Bi$ Companies/ Asias ab >5 and the Eorlds )ost Reputable Companies by orbes ma$aGine/ amon$ Indias )ost Respected Companies by Business Eorld and amon$ Indias )ost 3aluable Companies by Business Today. ITC ran&s amon$ Indias 75 )ost 3aluable
+Company, Brands/ in a study conducted by Brand inance and published by the !conomic Times. ITC also ran&s amon$ Asias >5 best performin$ companies compiled by Business Eee&. ITC is one of Indias most #aluable and respected corporations.
3ision statement Sustain ITCs position as one of Indias most #aluable corporations throu$h %orld class performance/ creatin$ $ro%in$ #alue for the Indian economy and the Company(s sta&eholders
The mission statement To enhance the %ealth $eneratin$ capability of the enterprise in a $lobaliGin$ en#ironment/ deli#erin$ superior and sustainable sta&eholder #alue
;ositionin$ statement D!ndurin$ 3alue. or the nation. or the Shareholder.D
ITC(s corporate strate$ies are8 Create multiple dri#ers of $ro%th by de#elopin$ a portfolio of %orld class businesses that best matches or$aniGational capability %ith opportunities in domestic and e'port mar&ets. Continue to focus on the chosen portfolio of )C/ Hotels/ ;aper/ ;aperboards ;ac&a$in$/ A$ri Business and Information Technolo$y. Benchmar& the health of each business comprehensi#ely across the criteria of )ar&et Standin$/ ;rofitability and Internal 3itality. !nsure that each of its businesses is %orld class and internationally competiti#e. !nhance the competiti#e po%er of the portfolio throu$h syner$ies deri#ed by blendin$ the di#erse s&ills and capabilities( residin$ in ITC(s #arious businesses. Create distributed leadership %ithin the or$aniGation by nurturin$ talented and focused top mana$ement teams for each of the businesses. Continuously stren$then and refine Corporate o#ernance processes and systems to catalyGe the entrepreneurial ener$ies of mana$ement by stri&in$ the $olden balance bet%een e'ecuti#e freedom and the need for effecti#e control and accountability.
HIST1R: 1 ITC ITC %as incorporated on Au$ust 4=/ 775 under the name of Imperial Tobacco Company of India 2imited. A leased office on Radha BaGar 2ane/ *ol&ata/ %as the centre of the Companys e'istence. The Company celebrated its 7?th birthday on Au$ust 4=/ 74?/ by purchasin$ the plot of land situated at <@/ Cho%rin$hee/ +no% renamed J.2. 0ehru Road, *ol&ata/ for the sum of Rs <75/555. The Companys o%nership pro$ressi#ely Indianised/ and the name of the Company %as chan$ed to I.T.C. 2imited in 7@=. In reco$nition of the Companys multi-business portfolio encompassin$ a %ide ran$e of businesses - Ci$arettes Tobacco/ Hotels/ Information Technolo$y/ ;ac&a$in$/ ;aperboards Specialty ;apers/ A$ri-!'ports/ oods/ 2ifestyle Retailin$ and reetin$ iftin$ Stationery - the full stops in the Companys name %ere remo#ed effecti#e September 76/ 4557. ITCs ;ac&a$in$ ;rintin$ Business %as set up in 74> as a strate$ic bac&%ard inte$ration for ITCs Ci$arettes business. It is today Indias most sophisticated pac&a$in$ house. In 7@> the Company launched its Hotels business %ith the acKuisition of a hotel in Chennai %hich %as rechristened ITCEelcom$roup Hotel Chola. Since then ITCs Hotels business has $ro%n to occupy a position of leadership/ %ith o#er @5 o%ned and mana$ed properties spread across India. In 7@/ ITC entered the ;aperboards business by promotin$ ITC Bhadrachalam ;aperboards 2imited/ %hich today has become the mar&et leader in India.
In 76>/ ITC set up Surya Tobacco Co. in 0epal as an Indo-0epal and British joint #enture. In Au$ust 4554/ Surya Tobacco became a subsidiary of ITC 2imited and its name %as chan$ed to Surya 0epal ;ri#ate 2imited +Surya 0epal,. In 75/ ITC acKuired Tribeni Tissues 2imited/ a Specialty paper manufacturin$ company and a major supplier of tissue paper to the ci$arette industry. Tribeni Tissues 9i#ision %as mer$ed %ith the Bhadrachalam ;aperboards 9i#ision to form the ;aperboards Specialty ;apers 9i#ision in 0o#ember 4554. In 75/ le#era$in$ its a$ri-sourcin$ competency ITC set up the A$ri Business 9i#ision for e'port of a$ri-commodities. ITCs uniKue and no% %idely ac&no%led$ed e-Choupal initiati#e be$an in 4555 %ith Soya farmers in )adhya ;radesh. 0o% it e'tends to states co#erin$ o#er = million farmers. ITCs first rural mall/ christened Choupal Sa$aar %as inau$urated in Au$ust 455= at Sehore. 1n the rural retail front/ 4= Choupal Saa$ars are no% operatonal in the < states of )adhya ;radesh/ )aharashtra and "ttar ;radesh. In 4555/ ITC launched a line of hi$h Kuality $reetin$ cards under the brand name !'pressions. In 4554/ the product ran$e %as enlar$ed %ith the introduction of ift %rappers/ Auto$raph boo&s and Slam boo&s. In the same year/ ITC also launched !'pressions )atrubhasha/ a #ernacular ran$e of $reetin$ cards in ei$ht lan$ua$es and !'pressions ;aper&raft/ a ran$e of premium stationery products. In 455
the countrys most premier fashion e#ent - Eills 2ifestyle India ashion Eee& - that has $ained reco$nition from buyers and retailers as the sin$le lar$est B-4-B platform for the ashion 9esi$n industry. In 455@/ the Company introduced )iss ;layersa fashion brand in the popular se$ment for the youn$ %oman. In 4555/ ITC spun off its information technolo$y business into a %holly o%ned subsidiary/ ITC Infotech India 2imited/ to more a$$ressi#ely pursue emer$in$ opportunities in this area. ITCs foray into the oods business is an outstandin$ e'ample of successfully blendin$ multiple internal competencies to create a ne% dri#er of business $ro%th. It be$an in Au$ust 4557 %ith the introduction of *itchens of India ready-to-eat Indian $ourmet dishes. In 4554/ ITC entered the confectionery and staples se$ments %ith the launch of the brands mint-o and Candyman confectionery and Aashir#aad atta +%heat flour,. 455< %itnessed the introduction of Sunfeast as the Company entered the biscuits se$ment. ITCs entered the fast $ro%in$ branded snac&s cate$ory %ith Bin$oL in 455@. In 4554/ ITCs philosophy of contributin$ to enhancin$ the competiti#eness of the entire #alue chain found yet another e'pression in the Safety )atches initiati#e. ITC no% mar&ets popular safety matches brands li&e i*no/ )an$aldeep/ Aim/ Aim )e$a and Aim )etro.
ITC forayed into the mar&etin$ of a$arbattis +incense stic&s, in 455< mar&ed the manifestation of its partnership %ith the
cotta$e sector. ITCs popular a$arbattis brands include Spriha and )an$aldeep across a ran$e of fra$rances li&e Rose/ Jasmine/ BouKuet/ Sandal%ood/ )adhur/ Sambrani and 0a$champa. ITC introduced !ssenGa 9i Eills/ an e'clusi#e ran$e of fine fra$rances and bath body care products for men and %omen in July 455>. IniGio/ the si$nature ran$e under !ssenGa 9i Eills pro#ides a comprehensi#e $roomin$ re$imen %ith distinct lines for men +IniGio Homme, and %omen +IniGio emme,. Continuin$ %ith its tradition of brin$in$ %orld class products to Indian consumers the Company launched iama 9i Eills/ a premium ran$e of Shampoos/ Sho%er els and Soaps in September/ 1ctober and 9ecember 455@ respecti#ely. The Company also launched the Superia ran$e of Soaps and Shampoos in the mass-mar&et se$ment at select mar&ets in 1ctober 455@ and 3i#el 9e Eills 3i#el ran$e of soaps in ebruary and 3i#el ran$e of shampoos in June 4556.
Cer!"#$!%& %' ITC
ITC con-!an!l/ enea1or- !o benc2mar3 i!- pro4c!-* -er1ice- an proce--e- !o 5lobal -!anar-" T2e Compan/6- p4r-4i! o, e7cellence 2a- earne i! na!ional an in!erna!ional 2onor-" ITC i- one o, !2e ei52! Inian companie- !o 054re in Forbe- A8Li-! ,or 9::;* ,ea!4rin5 ;:: o, :6 an !2e Worl6- %o-! Rep4!able CompanieITC i- !2e 0r-! Inian compan/ an !2e -econ in !2e =orl !o =in !2e pre-!i5io4- De1elopmen! )a!e=a/ A=ar" I! =on !2e ?@::*::: A=ar ,or !2e /ear 9::> ,or i!- !railblain5 ITC e8C2o4pal ini!ia!i1e =2ic2 2aac2ie1e !2e -cale o, a mo1emen! in r4ral Inia" T2e De1elopmen! )a!e=a/ A=ar reco5nie- ITC6- e8 C2o4pal a- !2e mo-! e7emplar/ con!rib4!ion in !2e 0el o, In,orma!ion an Comm4nica!ion Tec2nolo5ie(ICT# ,or e1elopmen! 4rin5 !2e la-! @: /ear-" ITC e8 C2o4pal =on !2e A=ar ,or !2e impor!ance o,
i!- con!rib4!ion !o e1elopmen! priori!ie- li3e po1er!/ re4c!ion* i!- -cale an replicabili!/* -4-!ainabili!/ an !ran-parenc/" ITC 2a- =on !2e ina454ral 6Worl B4-ine-- A=ar6* !2e =orl=ie b4-ine-- a=ar reco5niin5 companie=2o 2a1e mae -i5ni0can! eor!- !o crea!e -4-!ainable li1eli2oo oppor!4ni!ie- an en4rin5 =eal!2 in e1elopin5 co4n!rie-" T2e a=ar 2a- been in-!i!4!e oin!l/ b/ !2e $ni!e Na!ion- De1elopmen! Pro5ramme ($NDP#* In!erna!ional C2amber o, Commerce (ICC# an !2e HRH Prince o, WaleIn!erna!ional B4-ine-- Leaer- For4m (IBLF#" ITC i- !2e 0r-! Corpora!e !o recei1e !2e Ann4al FICCI O4!-!anin5 'i-ion Corpora!e Triple Impac! A=ar in 9:: ,or i!- in1al4able con!rib4!ion !o !2e !riple bo!!om line benc2mar3- o, b4ilin5 economic* -ocial an na!4ral capi!al ,or !2e na!ion" ITC 2a- =on !2e )olen Peacoc3 A=ar- ,or 6Corpora!e Social Re-pon-ibili!/ (A-ia#6 in 9::* !2e A=ar ,or CSR in Emer5in5 Economie- 9::> an E7cellence in Corpora!e )o1ernance6 in !2e -ame /ear" T2e-e A=ar- 2a1e been in-!i!4!e b/ !2e In-!i!4!e o, Direc!or-* Ne= Del2i* in a--ocia!ion =i!2 !2e Worl Co4ncil ,or Corpora!e )o1ernance an Cen!re ,or Corpora!e )o1ernance ITC6- ci5are!!e ,ac!or/ in +ol3a!a i- !2e 0r-! -4c2 4ni! in Inia !o 5e! ISO G::: 4ali!/ cer!i0ca!ion an !2e 0r-! amon5 ci5are!!e ,ac!orie- in !2e =orl !o be a=are !2e ISO @;::@ cer!i0ca!ion ITC %a4r/a in Ne= Del2i i- !2e 0r-! 2o!el in Inia !o 5e! !2e co1e!e ISO @;::@ En1ironmen! %ana5emen! S/-!em- cer!i0ca!ion"
ITC Fil!rona i- !2e 0r-! ci5are!!e 0l!er compan/ in !2e =orl !o ob!ain ISO @;::@ ITC In,o!ec2 0n- prie o, place amon5 a -elec! 5ro4p o, SEI C%% Le1el > companie- in !2e =orl" ITC6- )reen Lea, T2re-2in5 plan! in C2irala i- !2e 0r-! in Inia an amon5 !2e 0r-! @: 4ni!- in !2e =orl !o ba5 !2e Social Acco4n!abili!/ (SA :::# cer!i0ca!ion ITC C2airman Y C De1e-2=ar 2a- recei1e -e1eral 2onor- o1er !2e /ear-" No!able amon5 !2em are& Year A=ar 9:: SA%SP) S4-!ainabili!/ Leaer-2ip A=ar con,erre a! !2e In!erna!ional S4-!ainabili!/ Leaer-2ip S/mpo-i4m* K4ric2" 9:: B4-ine-- Per-on o, !2e Year ,rom $+ Trae M In1e-!men!* !2e $+ )o1ernmen! or5ani-a!ion !2a! -4ppor!- o1er-eab4-ine--e- in !2a! co4n!r/" 9:: In4c!e in!o !2e Hall o, Prie6 b/ !2e Gr Inian Science Con5re-Hono4re =i!2 !2e Teac2er6- Li,e!ime 9::> Ac2ie1emen! A=ar %ana5er En!reprene4r o, !2e Year ,rom 9::@ Ern-! M Yo4n5 Re!ail 'i-ionar/ o, !2e Year ,rom Ima5e-* Inia6- onl/ ,a-2ion an re!ail !rae ma5aine Honorar/ Fello=-2ip ,rom !2e All Inia @GG %ana5emen! A--ocia!ion Di-!in54i-2e Al4mni A=ar ,rom IIT* @GG Del2i %ar3e!in5 %an o, !2e Year ,rom AM%* @GG; !2e leain5 mar3e!in5 ma5aine @G %eriien Ho!elier o, !2e Year
ITC 2a- =on !2e 6En!erpri-e B4-ine-- Tran-,orma!ion A=ar6 ,or A-ia Paci0c (Apac#* in-!i!4!e b/ In,o-/Tec2nolo5ie- an W2ar!on Sc2ool o, !2e $ni1er-i!/ o, Penn-/l1ania ,or i!- celebra!e e8C2o4pal ini!ia!i1e" ITC i- !2e onl/ Inian F%C) Compan/ !o 2a1e ,ea!4re in !2e Forbe- 9::: li-!" T2e Forbe- 9::: i- a compre2en-i1e ran3in5 o, !2e =orl6- bi55e-! companie-* mea-4re b/ a compo-i!e o, -ale-* pro0!-* a--e!- an mar3e! 1al4e" T2e li-! -pan- >@ co4n!riean 9 in4-!rie-" ITC con!in4e- i!- ominance o, T2e Economic Time-6 Bran E4i!/ li-!in5 o, Inia6- @:: Bi55e-! F%C) Bran-* =i!2 !2ree bran- ,rom i!- -!able ma3in5 i! !o !2e !op 01e" )ol Fla3e remain- Inia6- bi55e-! F%C) bran in !erm- o, -ale-" Na1/ C4! ran3- a! No" ;" ITC6Sci--or- bran ran3- a! No > an i- !2e onl/ ne= en!ran! in!o !2e !op @:" Re-!a4ran! ma5aine 2a- c2o-en B432ara a! !2e ITC %a4r/a* Ne= Del2i a- !2e be-! Inian re-!a4ran! in !2e =orl an !2e be-! re-!a4ran! in A-ia" B432ara 2a- al-o been a45e one o, !2e !op >: re-!a4ran!in !2e =orl b/ !2e Lonon ba-e ma5aine 6T2e )oo Foo )4ie6" B432ara i- !2e onl/ So4!2 A-ian re-!a4ran! !o 054re in !2e li-!" ITC6- Li,e-!/le Re!ailin5 B4-ine-- Di1i-ion (LRBD# 2a=on !2e
ITC EHS P%*!#+ ITC, !!%& ! % $!& $&/ e&$&#e e e$*e&er$!& #$3$#!+ %' ! 3%r'%*!% %' 4!&ee !& $ 3r%re!5e*+ *%4$*!!& e&5!r%&e&. A %&e %' I&/!$, 3re!er #%r3%r$!%& e3*%+!& $ 5$ 6$& %' %#!e$* re%r#e7 ITC ee % '*"* $ *$rer r%*e 4+ e&*$r!& ! #%&r!4!%& % e %#!e+ %' !# ! ! $ 3$r. Te ree!3 r%*e re*$e/ % %#!$* $&/ e&5!r%&e&$* re%r#e7 $*!&e/ % e 3r! %' e#%&%!# %49e#!5e7 ! e #%r&er%&e %' ITC, E&5!r%&e&7 He$* $&/ S$'e+ 3!*%%3+. ITC, EHS 3!*%%3+ #%&!e '%r e !& &ee/ %' #%&er5$!%& $&/ #re$!%& %' 3r%/#!5e re%r#e. I& e *!-4!&e #%&e: %' ITC7 C%r3%r$e Sr$e!e $re /e!&e/ % #re$e e&/r!& 5$*e '%r e &$!%& $&/ e $re%*/er7 r% *e$/er!3 !&
e$# 4!&e $&/ e $$!&e& %' %r*/-#*$ #%3e!!5e #$3$4!*!!e $#r% e 5$*e #$!&. Te %49e#!5e %' *e$/er!3 e:e&/ % $** '$#e %' 4!&e %3er$!%& !&#*/!& E&5!r%&e&7 He$* $&/ S$'e+. ITC !7 ere'%re7 #%!e/ % #%&/#!& ! %3er$!%& ! /e re$r/ '%r e e&5!r%&e&7 $&/ 3r%5!/!& $ $'e $&/ e$*+ %r3*$#e '%r e$# e3*%+ee. ;$r!% !&er&$!%&$* $&/ &$!%&$* $$r/ $&/ $##re/!$!%& $&/ e!%&+ % ITC, #%!e& % EHS. S# e:er&$* re#%&!!%& 'rer re!&'%r#e e &ee/ % /!re# e #%**e#!5e e&/e$5%r %' e C%3$&+, e3*%+ee $ $** *e5e* %$r/ $!&!& $&/ #%&!&%*+ !3r%5!& $&/$r/ %' E&5!r%&e&7 He$* $&/ S$'e+ !& $ 4!/ % $$!& $&/ e:#ee/ 4e&#$re/ $&/$r/7 eer re*$%r+ %r %er!e.
In par!ic4lar* i! i- ITC- EHS polic/ 8 •
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T% #%&r!4e % $!&$4*e /e5e*%3e& r% e e$4*!e& $&/ !3*ee&$!%& %' e&5!r%&e& $&/$r/ $ $re #!e&!"#$**+ ee/ $&/ ee e re6!ree& %' re*e5$& *$7 re*$!%& $&/ #%/e %' 3r$#!#e. T% $e $##%& %' e&5!r%&e&7 %##3$!%&$* e$* $&/ $'e+ !& 3*$&&!& $&/ /e#!!%&$!&. T% 3r%5!/e $33r%3r!$e r$!&!& $&/ /!e!&$e !&'%r$!%& % e&$4*e $** e3*%+ee % $##e3 !&/!5!/$* re3%&!4!*!+ '%r E&5!r%&e&7 He$* $&/ S$'e+7 !3*ee& 4e 3r$#!#e7 $&/ %r
!& 3$r&er!3 % #re$e $ #*re %' #%&!&% !3r%5ee&. •
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A** e3*%+ee %' ITC $re e:3e#e/ % $/ere % $&/ #%3*+ ! e EHS P%*!#+ $&/ C%r3%r$e S$&/$r/ %& EHS.
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E" In,orma!ion Tec2nolo5/ (IT# - ITC $ re#e&*+ 3& %< ! 20 +e$r %*/ !&'%r$!%& +e /!5!!%& !&% $ %**+ %&e/ 4!/!$r+ % $re!5e*+ 3re r% %33%r&!!e !& ! e#%r
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MAR?ETING STRATEG USED B ITC ITC $re/ $& e$r&e e:er#!e 4+ #re$!& $ &e 4r$&/ !$e $&/ #%r3%r$e 3!*%%3+ 4+ !&5e!& !& &e 4!&e #$e%r!e *!e 3er%&$* #$re7 3re! $33$re*7 rr$* 4!&e (e- C%3$*) $&/ '%%/. A** $*%& !& ! '$e/ /!r!4!%& re& 4!* r% ! ##e'* 3$ 4!&ee *!e #!$ree7 3$3er4%$r/ $&/ 3$#$!&7 %e* $&/ $r! 4!&e7 % #re$e +&er!e $#r% ! 5er!#$* $&/ e*3 3r%3 3 ! &e 4!&ee7 *!e 3er%&$* #$re $&/ '%%/. ITC $ $ e** %-% r$e!# $33r%$#. R$er $& $#6!r!& e$er 4r$&/ % e !&% ee &e ee& !&%r$&!#$**+7 ! #re$e/ $ r$&e %' &e 3er%&$* #$re $&/ 4r$&/e/ $33$re* 4r$&/. Te "r e3 !& ! e**-3*$&&e/ r$e+ $ e *$&# %' Will- Li,e-!/le7 e 3re! 4r$&/e/ $33$re* 4!&e !& 2002. ITC e& %5e/ %& % $e e #%3e!!%& e$/ %& !& e F%C) omain* r% ITC F%%/ !& A 20017 $&/ 3er%&$* #$re 4!&e7 !# ! e '%#$* 3%!& %' ! %r+7 !& 200. I $ #re$e/ %%/
!3$# ! ! e** e#e/-% Per-onal Care Bran-" U&/er ! #$e%r+7 4r$&/ *!e Ee&=$ D! W!**7 F!$$ D! W!**7 ;!5e* D! W!**7 ;!5e* $&/ e S3er!$ ere /e!&e/ % $e #$re %' 5$r!% e %' #%&er ee&. B 4e!&/ ! *$&# $ "5e +e$r %' !&e&!5e %& r%&/ ree$r# %' $re #%&/!!%& $&/ #%&er e:3e#$!%&. O5er %&e *$ #%&er ere r5e+e/ $#r% e #%&r+ % e 5$r!% 3r%%+3e. A##e3$&#e 4e&#$r $ e3 $ ! $ 0 3er#e& '%r e "&$* 3r%/#. ITC #$**e/ ! e:er#!e $ E approac2 e7plore* e-!abli-2 an e7ec4!e. A $& $/$e %e 'if you have to win a race, you have to clearly target the No 1' 7 ITC %% $!e/ e N% 1 !# $33e&e/ % 4e e '%r!/$4*e HUL (!# !** re!& %5er 0 3er#e& %' e FMCG $re). A&/ ITC $re $ HUL $&/ P@G %&*+. ITC r%3e/ !& ! %4$##% 4!&e 5eer$& S$&/ee3 ?$* % 3e$re$/ e 3er%&$* #$re *$&# ! $*% % e*3 'r% 3r%/# '%r*$!%& $&/ 4r$&/!& e:3er !& Er%3e $&/ Aer!#$ % '%r*$e e 'r$r$&#e7 $ee!# $&/ 3$#$!&. M$&+ %' e 4r$&/ $5e $*% 4ee& /e5e*%3e/ $ ! R@D #e&re. Te re* $re ere '%r e5er+%&e % ee. I& *e $& '%r +e$r7 ITC $ 4ee& $4*e % #re$e 4r$&/ $$re&e $&/ #%&er $##e3$&#e '%r ! "5e 3r%/# *!&e E--ena Di Will-* Fiama Di Will-* 'i1el Di Will-* 'i1el $&/ e S4periae$# $ree/ $ e &ee/7 $3!r$!%& $&/ $e 4e$5!%r %' /!
Te 3r%#e %' 3$!& /%& e$# 3$!& e 3r%/# /%& e #$!& % e &e: %r$&!=$!%& r% C$!& %' !&ere/!$r!e7 4e'%re ! "&$**+ re$#e e #%&er %r e&/-er ! &%& $ e /!r!4!%& #$!& %r e #$&&e*. A &4er %' $*er&$e #$&&e* %' /!r!4!%& $+ 4e $5$!*$4*e D!r!4%r7 % e** % re$!*er7 Dealer Or %*e$*er7 % e** % e&/ #%er A/5er!ee& +3!#$**+ e/ '%r #%&3!%& %%/
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ITC '%**% CHANNEL WISE DISTRIBUTION Here e %$* 3r%/# ! /!5!/e/ !&% /!
BEAT WISE DISTRIBUTION Here %$* $re ! /!5!/e/ !&% /!
ITC 33*+ #$!& #%&! %' /!5ere #$e%r!e ! /!
W$re%!& 3$#e %' %re $& . SFT $r%&/ *%#$!%& Pr%/# $&'$#re/ $ 3*$& M%re $& K0 r# %5e/ e5er+ /$+ D!re# /!r!4!%& 'r% '$#%r!e % D!r!4%r. I&/!re# %5ee& r% RDC C%4!&$!%& %' R$!*>R%$/>Se$ %5ee& !!& e #%&r+ /e3e&/!& %& e 3r%/# +3e. (T$re ! S$'er7 F$er7 #% e
ITC A RESPONSIBLE CITIKEN ITC i- a re-pon-ible corpora!e ci!ien& 8 ITC ! /%!& % $&+ $#!5!!e '%r e e*'$re %' %#!e+ $&/ /$r $ $ re3%&!4*e #%r3%r$e *e$/er !% $&+ $3. S%e %' ! $9%r %#!e$* $#!5$!%& '%r e e*'$re %' /!
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ISO 1000 S%r/ %' %&%r R%+$* %#!e+ %' 3re5e&!%& %' $##!/e& $$r/. N$!%&$* $'e+ $$r/. Te #%r3%r$e E&5!r%&e& $$r/. Te %*/e& 3e$#%# e&5!r%&e& $&$ee& $$r/. E:#e**e&#e !& 3%**!%& #%&r%* $&$ee&. Pr$$&&$ 3$r$ $$r/. N$!%&$* A$r/ '%r e:#e**e&#e !& e&er+ #%&er5$!%&.
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)RADES FOR %ANA)ERS
Se&!%r M$&$er. (M$&$er)
M!//*e$& M$&$er.(A. M$&$er)
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)RADES FOR WOR+ERS
U&!**e/ W%rer.
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PROECT REPORT ON HR PRACTICES AT ITC LTD.
PR"&ECT REP"RT SU'(ITTED AT RA;HIC !RA "0I3!RSIT:
SU'(ITTED 'Y S10A2 SRI3ASTA3A
INTROD$CTION M+ ree$r# re3%r ! e&!*e/ A A /+ %' HR Pr$#!#e !& ITC. ITC. F!r*+ I %*/ *!e % /!# $4% HR Pr$#!#e. W$ $re HR Pr$#!#e
HR Pr$#!#e $re %e 3r$#!#e !# $re 4ee& /%&e 4+ e %r$&!=$!%& '%r $5!& %3! !*!=$!%& %' $& re%r#e %' e %r$&!=$!%&. Tee 3r$#!#e #$& 4e e:3*$!&e/ $ '%**%
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INTROD$CTION OF HR% H$ H$& & re% e%rr#e $&$ $&$e ee e& & ! e e 3* 3*$& $&&! &!& & 7 %r$&! %r$&!=!& =!&7 7 /!re#! /!re#!&7 &7 $&/ #%&r% #%&r%**! **!& & %' e 3r%# 3r%#re ree& e&7 7 /e5e*%3e&7 #%3e&$!%&7 !&er$!%&7 $!&e&$&#e $&/ e3$r$!%& %' $& re%r#e % e e&/ $ !&/!5!/$*7 %r$&!=$!%&$*7 $&/ %#!$* %49e#!5e $re $##%3*!e/.
FEATURES OF HRM
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OBECTI;ES OF HRM
I&er$!%& %' HRM 3%*!#+ ! 4!&e %$*>%49e#!5e
A$!&e& %' %r$&!=$!%&$* %49e#!5e r% $& #$3!$*
Cre$!%& %' Ve:!4*e %r %r>'&#!%&
Cre$!%& %' $ Ve:!4*e e&5!r%&e& % 4e re3%&!5e % $re $4!e&#e7 $ 3er e &ee/ %' e /!==!*+ '$ 3$#e/ $&/ #$&!& e&5!r%&e&.
I&e I&er r$ $!% !%& & %' 3e%3 3e%3*e *e re*$ e*$e/ e/ ! !e e ! ! 4! 4!&e &e !e7 !*e 4r!&!& 3e%3*e re*$e/ !e % e '%re $&/ $/5%#$!& 3r!$#+ %' 4!&e &ee/.
MEANING @ DEFINITION HRM HRM ! $ $&$ $&$e ee e& & '&# '&#! !%& %& $ $ e*3 e*3 $&$ $&$e er, r, re#r!7
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HRM HRM - I ! $*% $*% $ $&$ $&$e ee& e& '&# '&#!% !%& & #%&# #%&#er er&e/ &e/ ! ! !r!& %!5$!& $&/ $!&$!&!& 3e%3*e !& $& %r$&!=$!%&.
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INTROD$CTION OF RECR$IT%ENT
Te $& re%r#e $re e % !3%r$& $e %' %r$&!=$!%&. Te ##e %r '$!*re %' $& %r$&!=$!%& ! *$re*+ /e3e&/e& %& e #$*!4er %' e 3e%3*e %r!& ere!&. W!% 3%!!5e $&/ #re$!5e #%&r!4!%& 'r%
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OBJECTI'E T% e
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3*$&&!& %' e %r$&!=$!%& r% $ $&/$r/ re#r!e& $&/ e*e#!%& 3%*!#+. T% 3r%$#!5e*+ $&/ +e$!#$**+ !/e&!'+ e re#r!e& &ee/ !& !e. T% e&re $ $** e re#r!e& $re !!& e $&3%er 4/e $&/ $ 3er e *$!/ /%& 3%*!#+. Te re#r!e/ 3e%3*e ! re6!re/ *e5e* %' !**e/ $&/ $3!/e '%r *e$r&!& $&/ r%.
SCOPE& T! 3%*!#+ $** $33*+ % $** PERMANENT $&$ee& 3%!!%& !& e #%3$&+ !&#*/!& e %re&.
IDENTIFICATION OF 'ACANT POSITIONS
1. T%$* 3er$&e& $&3%er re&>4/e '%r %r$&!=$!%& $ 4ee& $&#!%&e/ 4+ e 4%$r/ %' /!re#%r. 2. A** e re#r!e& $ &e#e$r!*+ % 4e $/e !!& e $33r%5e/ 4/e>re& %&*+. . ;$#$&#!e $$!& e $&#!%&e/ 4/e $+ $r!e /e % Re!ree&
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HR PLANNIN) HRP ! e 3r%#e %' '%re#$!& $& %r$&!=$!%&, 're /e$&/ '%r $&/ 33*+ %'7 e r! +3e %' 3e%3*e !& e r! &4er. I ! %&*+ $'er ! $ e HRM /e3$re& #$& !&!!$e e re#r!e& $&/ e*e#!%& 3r%#e. HRP ! e 4-+e
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RECR$IT%ENT SO$RCES Te %r#e %' re#r!e& $+ 4e 4r%$/*+ /!5!/e/ !&% % #$e%r!e !&er&$* %r#e $&/ e:er&$* %r#e. O& re#e!3 %' e M$&3%er Re6!!!%& (MPR) '%r HR /e3$re& !** !&!!$e $#!%& %' %r#!& e #$&/!/$e $ &/er
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INTERNAL %ETHOD& PRO%OTION AND TRANSFERS&
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E%PLOYEE REFERRALS
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SELECTION PROCEDURE
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RESEARCH %ETHODOLO)Y
RESEARCH FOR%$LATION Te ree$r# % 4e #%&/#e/ #$& 4e '%r*$e/ $-
A /e$!* /+ %' e HR PRACTICES '%**%e/ 4+ ITC
RESEARCH OBJECTI'ES
1. T% /+ e HR PRACTICES !& ITC.
9" To 3no= !2e recr4i!men! M -elec!ion proce4re- aop!e in !2i- compan/" " To impro1e !rainin5 an pro5ram- 4-e in !2e compan/"
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RESEARCH DESI)N De#r!3!5e Ree$r# $ 4ee& e/ !& %r/er % #%&/# e /+.
DATA COLLECTION %ETHOD
I %% e e*3 %' 3r!$r+ $&/ e#%&/$r+ /$$ % $#!e5e e %49e#!5e %' + 3r%9e#7 !# !&#*/e-
Primar/ Da!a • •
O4er5$!%& Qe!%&&$!re
Seconar/ Da!a • • • •
We4!e Tr$&#r!3 %' B%% %r&$* H$&/%
LI%ITATAION OF THE ST$DY 1. Te 3r%4*e /!#e/ $ %re ! e#&!#$* er7 $ /!#* % #%3ree&/. 2. ;!e %' %&*+ 'e e4er #%*/ 4e !&#*/e/ 4e#$e %' !e *!!$!%&.
Anal/-i- An Da!a In!erpre!a!ion
Q1.
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Q2.
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Q. Are +% $!"e/ ! +%r %r$&!=$!%& $*$r+ !&#ree& P%*!#+
Q. Are +% $!"e/ ! e r$!&!& 3r%#e/re !5e& !& e Or$&!=$!%&
QK. Are +% e!& re*$r r$!&!& !& +%r #%3$&+
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10.Are +% #%'%r$4*e ! e %r!& e&5!r%&e&
FINDIN)S
SWOT OF ITC Strengths
ITC *e5er$e/ ! r$/!!%&$* 4!&ee % /e5e*%3 &e 4r$&/ '%r &e ee&. ITC ! $ /!5er!"e/ #%3$&+ r$/!& !& $ &4er %' 4!&e e#%r !&#*/!& #!$ree7 %e*7 3$3er7 $r!#*re7 3$#$e/ '%%/ $&/ #%&'e#!%&$r+7 4r$&/e/ $33$re*7 3er%&$* #$re7 ree!& #$r/7 I&'%r$!%& Te#&%*%+7 $'e+ $#e7 !&#e&e !# $&/ $!%&er+. Weaknesses T% '&/ ! #$ ==*!& FMCG $r-37 e #%3$&+ ! !** /e3e&/$& 3%& ! %4$##% re5e&e. C!$ree $##%& '%r J 3er #e& %' e #%3$&+ r&%5er7 $&/ $ !& !e*' ! re3%&!4*e '%r 80 %' ! 3r%". S% ere ! $& $re& $ ITC %5e !&% FMCG (F$ M%5!& C%&er G%%/) ! 4e!& 4!/!e/ 4+ ! %4$##% %3er$!%&. I G%*/ F*$e %4$##% 4r$&/ ! e *$re FMCG 4r$&/ !& I&/!$ - $&/ ! !&*e 4r$&/ $*%&e %*/ J0 %' e %4$##% $re. U&re*$e/ /!5er!"#$!%& ! $*% $ $9%r e$&e %' ITC.
Opportunities C%re 4r$&/ # $ A$!r$/7 M!&-%7 B!&%X A&/ S& Fe$ ($&/ %er) #$& 4e /e5e*%3e/ !& r$e!e %' $re /e5e*%3e&7 3r%/# /e5e*%3e& $&/ $re!& 3e&er$!%&.ITC ! %5!& !&% &e $&/ eer!& e#%r !&#*/!& I&'%r$!%& Te#&%*%+7 33%r!& 4!&e %*!%&. e-C%3$* ! $ e** % %' !&!!$!5e $ #%*/ 4e e/ !& %er e#%r !& $&+ %er 3$r %' e %r*/. I ! $*% $&
$4!!% 3r%9e# $ $ $ %$* %' re$#!& 10 !**!%& '$rer !& 1007000 5!**$e Per #$3!$ #%&3!%& %' 3er%&$* #$re 3r%/# !& I&/!$ ! e *%e !& e %r*/ %
Threats Te %45!% re$ ! 'r% #%3e!!%&7 4% /%e!# $&/ !&er&$!%&$*. ITC %33%r&!!e $re *!e*+ % 4e %33%r&!!e '%r %er #%3$&!e $ e**. Tere'%re e /+&$!# %' #%3e!!%& !** $*er !& e e/!-er. Te& ITC !** &ee/ % /e#!/e eer 4e!& $ /!5er!"e/ #%&*%er$e ! e % #%3e!!5e r$e!# '%r$!%& '%r $ e#re 're.
CONCL$SION
Tere $re e '%**%!& #%&#*!%& #%e 3 $'er e ree$r# %' e 3r%9e# 4+ "**!& e 6e!%&&$!re
•
•
•
•
•
•
•
Te %r!& e&5!r%&e& %' e %r$&!=$!%& ! e:#e**e& ! ! re$%& + e3*%+ee $re /%!& e %r e!r $&/ e+ $re $4*e ere. Ge&er$**+ %r$&!=$!%& $33%!&e/ e e3*%+ee r% e re#%e&/$!%& $ ! re'ere&#e e5e& % %er %r#e $re ere.
Te e3*%+ee $re $!"e/ ! e re#r!e& 3r%#e %' e %r$&!=$!%&. M% %' e e3*%+ee #%&!/er $ e $*$r+ !&#ree& 3%*!#+ ! %%/.
Ge&er$**+ r$&!& e%/ ! e/ !& e %r$&!=$!%& '%r e 3er'%r$&#e $33r$!$* +e $&/ ! e 3r%%!%& $#!5!!e. A e+ $##e3 $ e %r!& e&5!r%&e& ! re$**+ %%/ ! % +e $re $!"e/ $&/ e $!'$#!%& %' e e3*%+ee %' e %r$&!=$!%& ! 5er+ &e#e$r+.
A&/ $ *$ I %*/ *!e % $+ $ $!"e/ e3*%+ee #%&r!4e %re % e %r$&!=$!%& ! ! e re$%& + ITC ! r%!& '$er.
Recommena!ion- an -455e-!ion Tere $re e '%**%!& e!%& 4e!& $& HR /e& I %*/ *!e % !5e e %r$&!=$!%&
•
•
•
•
Or$&!=$!%& %*/ ee3 e e+e %& e re#r!e& 3r%#e e+ %*/ re#r! e e3*%+ee 'r% %!/e $ e** e$& 'r% ere e+ e e e3*%+ee e+ %*/ re#r! e. A e %r$&!=$!%& ! r%!& '$er e+ %*/ e3$! %& e r$!&!& 3r%r$ e5e& % e!r r$!&!& 3r%r$ $re 6!e %%/.
Or$&!=$!%& %*/ re*$r*+ !5e e !&#ree& %& e $*$r+ % $ % $re &% $!"e/ e+ %*/ 4e#%e $*% $!"e/. Or$&!=$!%& %*/ $&$*+=e e r$!&!& e%/ $&/ %*/ $/%3 %e e%/ !# $re %%/ '%r e e3*%+ee $&/ 3r%%!%& $#!5!!e %*/ 4e %%/ % $ e3*%+ee $re $!"e/ $ e &% ! ! e 4$!# re6!ree& %' e ##e.
APPENDICES
A 6e!%&&$!re $ /e!&e/ % /+ e E5$*$!%& %' e HR PRACTICES F%**%e/ 4+ ITC. I $ "**e/ 4+ e e3*%+ee %' ITC
1) 2)
HR PRACTICES !& ITC ! r$&3$re&
)
ITC ! 5er+ #*e$r $4% e $r!4e7 #%3ee&#!e7 $!/e $&/ 5$*e e+ $& !& &e: e3*%+ee.
M$& 3%er 3*$&&!& '%r e 4$! '%r re#r!e&
) C%3*ee 9%4 /e#r!3!%& $&/ 3e#!"#$!%& ! 4e!& *$!/ /%& !& $& $/5$&#e '%r re#r!e&.
) ITC ! $4*e % $r$# 4e $33*!#$&. K) A $ 3%*!#+ e re#r!e& $ !er *e5e* %*/ 4e 'r% !&er&$* %r#e $&/ %' *%er *e5e* 3%!!%& 'r% e:er&$* %r#e.
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8) P+#%er!# e $re 4e!& #%&/#e/ '%r 3er%&$*!+ e5$*$!%& %' #$&/!/$e /r!& e*e#!%& 3r%#e/re.
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10) % $re $!"e/ ! e 3re'ere&#e 4e!& !5e& % !&er&$* #$&/!/$e $ e !e %' e*e#!%&.
11) Te #%3$&+, 3er'%r$&#e ! ! 3ree& %r'%r#e ! e:#e**e&.
12) Te 3r%#e %' e*e#!%& ! #%3*ee*+ 'ree 'r% $** !&/ %' 3er%&$* 4!$e.
