A PROJECT REPORT ON “MARKET PERCEPTION OF ACC GOLD IN BILASPUR DISTRICT”
SUBMITTED BY PIYUSH SHARMA DM14B23
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DECLARATION I, Piyu! S!"#$" !%#%&y '%()"#% *!"* *!i +#-%(* #%+#* i *!% #%(#' . "u*!%/*i( 0# ("##i%' u* &y $% 'u#i/ *!% +%#i' .#$ 1*! D%( 214 * 1*! 5"/ 21 "/' !" /* &%%/ u&$i**%' %"#)i%# * "/y u/i6%#i*y # i/*i*u*% .# *!% "0"#' . "/ y '%#%%7'i+)$", %*(8
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CERTIFICATION T!i i * (%#*i.y *!"* M#8 M#8 Piyu! S!"#$" !" ($+)%*%' :IP u/'%# $y ui'"/(%8
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ACKNOWLEDGEMENT T!i +#-%(* !" &%%/ "/ !/%* "/' '%'i("*%' "**%$+* * $"% *!% "/")yi . $"#%*i/ $"*%#i") " "u*!%/*i( " i* (u)'8 A/' I %"#/%*)y !+% *!"* i* +#6i'% u%.u) "/' 0#"&)% i/.#$"*i/ "/' /0)%'% * "/y +%#/ #%"'i/ i*8 Du#i/ *!i +%#i', I !"' *!% +)%"u#% . 0#i/ ()%)y 0i*! "(($+)i!%' #"/i="*i/ +%+)% 0! !"#%' 0i*! $% *!%i# %>+%#i%/(% "/' !%)+%' $% i/ ($+)%*i/ . $y #%%"#(!8 I %>+#% $y i/(%#% *!"/ * $y +#-%(* ui'% "/' $y i/*i*u*% ."(u)*y .# ui'i/ $%8 L"*)y L"*)y I "$ *!"/.u) *!"/.u) * $y +"#%/* +"#%/* 0! !"6% &%%/ $y $%/*# $%/*# "/' "/' $*i6"* $*i6"*#8 #8 I "$ "$ ") ") *!"/.u) * ")) $y &"*(! $"*% 0! !"6% &%%/ 'i#%(*)y # i/'i#%(*)y i/6)6%' i/ u((%.u) ($+)%*i/ . *!i +#-%(*8
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Table of Contents Executie !u""a#$........................................................................................................ 6 PROJECT !%MMAR&................................................................................................6 'ACKGRO%ND ......................................................................................................6 COMPAN& PROFILE....................................................................................................7 INTROD%CTION TO ACC LIMITED...........................................................................7 (e#ita)e * A Co#+o#ate !a)a....................................................................................... 9 A,a#-s . Accola-es.....................................................................................................13 MILE!TONE!....................................................................................................... ..... 14 Nation,i-e NETWORK ................................................................................................ 20 RE!EARC( MET(ODOLOG&.....................................................................................21 O'JECTI/E!.......................................................................................................... 21 RE!EARC( DE!IGN............................................................................................21 INTROD%CTION TO ACC GOLD.................................................................................29
NEED FOR ACC GOLD.............................................................................................. 29 ACC GOLD !PECIFICATION!...............................................................................29 Fin-in) an- Anal$sis..................................................................................................... 32 Reasons fo# sellin) of ACC GOLD0 ..............................................................................35 Co"+etition in t1e "a#2et.......................................................................................35 !u))estions fo# t1e co"+an$........................................................................................... 37 Conclusion.................................................................................................................. 38 'I'LIOGRAP(&...................................................................................................... .. 39
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Executie !u""a#$
PROJECT !%MMAR&
T!i +#-%(* i "&u* “M"#%* +%#(%+*i/ . ACC GOLD i/ Bi)"+u# 'i*#i(*, Hi$"(!") P#"'%!”8 T!i +#-%(* i (/'u(*%' * .i/' u* *!% +%#(%+*i/ . ACC GOLD i/ Bi)"+u# 'i*#i(*
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I/ 214 '%")%# . ACC Li$i*%' "#% ."(i/ 6"#iu +#&)%$ #%)"*%' * ")% . ACC GOLD8 T .i/' u* +*%/*i") #%"/, *!i #%%"#(! i '/%8 A) * .i/' u* 0!"* '%")%#, (u*$%#, i/.)u%/(%# "/' ($+%*i*# +%#(%i6% "&u* ACC GOLD8
PROCE!! OF T(E PROJECT
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COMPAN& PROFILE INTROD%CTION TO ACC LIMITED ACC ;ACC Li$i*%'< i I/'i" .#%$* $"/u."(*u#%# . (%$%/* "/' (/(#%*%8
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* $"/u."(*u#i/ %(*# u(! " (%$%/*8 T!% $"i/ &%/%.i(i"#i% "#% yu*! .#$ #%$*% "/' &"(0"#' "#%" . *!% (u/*#y8 ACC !" $"'% i/i.i("/* (/*#i&u*i/ * *!% /"*i/ &ui)'i/ + #(% &y 0"y . @u")i*y +#'u(*, %#6i(% "/' !"#i/ %>+%#*i%8 I* ($$i*$%/* * u*"i/"&)% '%6%)+$%/*, i* !i! %*!i(") *"/'"#' i/ &ui/% '%")i/ "/' i* /i/ %..#* i/ ($$u/i*y 0%)."#% +##"$ !"6% 0/ i* "(()"i$ " " #%+/i&)% (#+#"*% (i*i=%/8 ACC &#"/' /"$% i y//y$u 0i*! (%$%/* "/' %/-y " !i! )%6%) . %@ui*y i/ *!% I/'i"/ $"#%*8 I* i *!% /)y (%$%/* ($+"/y *!"* .iu#% i/ *!% )i* . C/u$%# Su+%# B#"/' . I/'i"8
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(e#ita)e * A Co#+o#ate !a)a Ou# !" &%%/ "/ i/*%#%*i/ *#y /% *!"* i/+i#%' " &8 ACC 0" .#$%' i/ 13 0!%/ *%/ %>i*i/ (%$%/* ($+"/i% ("$% *%*!%# u/'%# /% u$&#%))" i/ " !i*#i( $%#%# *!% (u/*#y .i#* /*"&)% $%#%# "* " *i$% 0!%/ *!% *%#$ $%#%# "/' "(@uii*i/ 0" /* %6%/ (i/%'8 T!% !i*#y . ACC +"/ " 0i'% ("/6" &%i//i/ 0i*! *!% )/%)y *#u)% . i* +i/%%# F E Di/!"0 "/' *!%# I/'i"/ %/*#%+#%/%u# )i% !i$ 0! .u/'%' *!% I/'i"/ (%$%/* i/'u*#y8 T!%i# %..#* * ."(% ($+%*i*i/ .# u#6i6") i/ " $")) &u* "#%i6% $"#%* $i/)%' 0i*! *!% *i##i/ . " (u/*#y /"*i/")i* +#i'% *!"* *u(!%' ")) 0") . )i.% i/()u'i/ *#"'%, ($$%#(% "/' &ui/%8 T!% .i#* u((% ("$% i/ " $6% *0"#' (+%#"*i/ i/ *!% (u/*#y yu/ (%$%/* i/'u*#y "/' (u)$i/"*%' i/ *!% !i*#i( $%#%# . *%/ ($+"/i% * .#$ " (%$%/* i"/*8 T!%% ($+"/i% &%)/%' * .u# +#$i/%/* &ui/% #u+ T"*", K!"*"u, Ki))i( Ni>/ "/' F E Di/!"0 #u+8 ACC 0" .#$"))y %*"&)i!%' / Auu* 1, 138 S"')y, F E Di/!"0, *!% $"/ #%(/i=%' " *!% .u/'%# . ACC, 'i%' i/ 5"/u"#y 13 -u* $/*! &%.#% !i '#%"$ (u)' &% #%")i=%'8
F3 E3 Dins1a, 0 t1e foun-e# of ACC
ACC *"/' u* " *!% $* u/i@u% "/' u((%.u) $%#%# i/ I/'i"/ &ui/% !i*#y, i/ 0!i(! *!% 'i*i/(* i'%/*i*i% . *!% (/*i*u%/* ($+"/i% 0%#% $%)'%' i/* " /%0 (!%i6% #"/i="*i/ /% *!"* !" u#6i6%' "/' #%*"i/%' i* +i*i/ . )%"'%#!i+ i/ i/'u*#y8 I/ " %/%, *!% .#$"*i/ . ACC #%+#%%/* " @u%* .# *!% y/%#y . ' &ui/% +#"(*i(%, 6")u% "/' 10 | P a g e
!"#%' &-%(*i6%8 T!% u% . *!% +)u#") i/ ACC #ii/") /"$%, T!% A(i"*%' C%$%/* C$+"/i% Li$i*%', i*%). i/'i("*%' *!% ($+"/y #ii/ .#$ " $%#%#8 M"/y y%"# )"*%#, $% *(&#%# i/ *!% (u/*#y )%"'i/ *( %>(!"/% (/*i/u%' * #%.%# * *!i ($+"/y i$+)y " T!% M%#%#8
ACC4s Fi#st 'oa#- Meetin) in 5678 at T1e Es+lana-e
Sir Nowroji B Saklatvala was the first chairman of ACC. The first Board included distinguished luminaries of the Indian business world of the time - names like ! " Tata# Ambalal Sarabhai# $alchand %irachand# "haramse& 'hatau# Sir Akbar %&dari# Nawab Salar ung Bahadur and Sir %om& (od& among others.
(olci" 0 A Ne, Pa#tne#s1i+ T!% !u% . T"*" 0" i/*i$"*%)y "(i"*%' 0i*! *!% !%#i*"% "/' !i*#y . ACC, #i!* .#$ i* .#$"*i/ i/ 13 u+ * 28 B%*0%%/ *!% y%"# 1 "/' 2, *!% T"*" #u+ )' ")) 1484 +%# (%/* . i* !"#%!)'i/ i/ ACC i/ *!#%% *"% * u&i'i"#y ($+"/i% . Gu-"#"* A$&u-" C%$%/* L*' ;)"*%# ("))%' A$&u-" C%$%/* L*'<, 0! *!%/ &%("$% *!% )"#%* i/)% !"#%!)'%# i/ ACC8 A /%0 "(i"*i/ 0" .#%' &%*0%%/ ACC "/' *!% H)(i$ #u+ . S0i*=%#)"/' i/ 28 I/ 5"/u"#y 2, H)(i$ "//u/(%' i* +)"/ * %/*%# i/* " )/*%#$ *#"*%i( "))i"/(% 0i*! *!% A$&u-" G#u+ &y "(@ui#i/ " $"-#i*y *"% i/ A$&u-" C%$%/* I/'i" L*'8 ;ACIL<, 0!i(! "* *!% 11 | P a g e
*i$% !%)' 138 +%# (%/* . *!% **") %@ui*y !"#% i/ ACC8 H)(i$ i$u)*"/%u)y "//u/(%' i* &i' * $"% "/ +%/ ..%# * ACC !"#%!)'%#, *!#u! H)'(%$ C%$%/* P6* Li$i*%' "/' ACIL, * "(@ui#% " $"-#i*y !"#%!)'i/ i/ ACC8 A/ +%/ ..%# 0" $"'% &y H)'(%$ C%$%/* P6*8 Li$i*%' ")/ 0i*! A$&u-" C%$%/* I/'i" L*'8 ;ACIL<, .))0i/ 0!i(! *!% !"#%!)'i/ . ACIL i/(#%"%' * 348 +%# (%/* . *!% E@ui*y !"#% ("+i*") . ACC8 C/%@u%/*)y, ACIL .i)%' '%()"#"*i/ i/'i("*i/ *!%i# !"#%!)'i/ "/' '%()"#i/ i*%). " " P#$*%# . ACC8 H)(i$ i *!% 0#)' )%"'%# i/ (%$%/* " 0%)) " &%i/ )"#% u++)i%# . (/(#%*%, "#%"*% "/' (%#*"i/ (/*#u(*i/#%)"*%' %#6i(%8 H)(i$ i ") " #%+%(*%' /"$% i/ i/.#$"*i/ *%(!/)y "/' #%%"#(! "/' '%6%)+$%/*8 T!% #u+ !" i* !%"'@u"#*%# i/ S0i*=%#)"/' 0i*! 0#)'0i'% +%#"*i/ +#%"' "(# $#% *!"/ (u/*#i%8 C/i'%#i/ *!% .#$i'"&)% )&") +#%%/(% . H)(i$ "/' i* %>(%))%/* #%+u*"*i/, *!% B"#' . ACC 0%)($%' *!i /%0 "(i"*i/8
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A,a#-s . Accola-es •
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National Award .# E>(%))%/(% i/ :"*%# M"/"%$%/* &y C/.%'%#"*i/ . I/'i"/ I/'u*#y ;CII< Outstanding Corporate Vision, Triple Impact - Business Performance Social & n!ironmental Action and "lo#alisation for $%%-'% .#$ F%'%#"*i/ . I/'i"/ C!"$&%# . C$$%#(% "/' I/'u*#y Asia Pacific ntrepreneurs(ip Award i/ *0 ("*%#i%, G#%%/ L%"'%#!i+ "/' C$$u/i*y E/"%$%/* &y E/*%#+#i% Ai"8 Indira Pri)adars(ini Vri*s(amitra Award &y T!% Mi/i*#y . E/6i#/$%/* "/' F#%* .# %>*#"#'i/"#y 0# ("##i%' u* i/ *!% "#%" . "..#%*"*i/8 Su#( +aran Sarawagi n!ironment Award &y T!% F%'%#"*i/ . I/'i"/ Mi/%#") I/'u*#i% .# %/6i#/$%/* +#*%(*i/ $%"u#%8 rona Trop() By I/'i"/ Bu#%"u O. Mi/% .# %>*#" #'i/"#y %..#* i/ +#*%(*i/ . E/6i#/$%/* "/' $i/%#") (/%#6"*i/ i/ *!% )"#% $%(!"/i=%' $i/% %(*#8 Indira "and(i emorial National Award .# %>(%))%/* +%#.#$"/(% i/ +#%6%/*i/ . +))u*i/ "/' %()i(") '%6%)+$%/* .cellence in anagement of /ealt(, Safet) and n!ironment 0 C%#*i.i("*% . M%#i* &y I/'i"/ C!%$i(") M"/u."(*u#%# A(i"*i/ "ood Corporate Citi1en Award &y PHD C!"$&%# . C$$%#(% "/' I/'u*#y 2II National Award .# 6")u"&)% (/*#i&u*i/ i/ Mi/i/ "(*i6i*i% .#$ *!% F%'%#"*i/ . I/'i"/ Mi/%#") I/'u*#y u/'%# *!% Mi/i*#y . C")8 3a4)a St(ari)a Par)a!aran Puras*ar .# u**"/'i/ 0# i/ E/6i#/$%/*") P#*%(*i/ "/' E/6i#/$%/* P%#.#$"/(% &y *!% M"'!y" P#"'%! P))u*i/8 C/*#) B"#'8
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National Award for 2l) As( 5tilisation - &y Mi/i*#y . P0%#, Mi/i*#y . E/6i#/$%/* J F#%* "/' D%+* . S(i%/(% J T%(!/)y, G6* . I/'i" .# $"/u."(*u#% . P#*)"/' P==)"/" C%$%/*8
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A'6%/* . ($+u*%# i/ ACC .# '"*" +#(%i/ "/' '%i/i/ $"/"%$%/* i/.#$"*i/ "/' (/*#) y*%$8
568@
ACC u++)i%' "/' ($$ii/%' /%$i))i/*//% i#/ #% +%))%*ii/ +)"/* #'%#%' &y TISCO
56=5
M"/u."(*u#% . :!y*!%"* C"*"&)% A, K, C "/' C")A)
56=7
T"%6%# . T!% C%$%/* M"#%*i/ C$+"/y . I/'i" ;CMI<
56==
ACC #%(%i6% ASSOCHAM .i#* /"*i/") "0"#' .# *!% y%"# 1 i/*i*u*%' .# u**"/'i/ +%#.#$"/(% i/ +#$*i/ #u#") "/' "#i(u)*u#") '%6%)+$%/* "(*i6i*i%8
56=@
I/*#'u(*i/ . *!% %/%#y %..i(i%/* +#%(")(i/"*# *%(!/)y .# *!% .i#* *i$% i/ I/'i"8 Fu)) (")% ($$%#(i") +#'u(*i/ &"%' / MFC *%(!/)y "* :"'i i/ 18
56=6
ACC 0i/ i/*%#/"*i/") (/*#"(* .# +%#"*i/ "/' $"/"%$%/* . " /%0 /% $i))i/ *//% (%$%/* +)"/* "* Y"/&uR" Bi#i'i i/ S"u'i A#"&i"8
18 | P a g e
56@;
C$$ii/i/ . *!% .i#* 1 MTPA +)"/* i/ *!% (u/*#y "* :"'i, K"#/"*""8
56@>
ACC "(!i%6% " &#%"*!#u! i/ i$+#* u&*i*u*i/ &y '%6%)+i/ "/' u++)yi/ " +%(i") G *y+% . i) 0%)) (%$%/* * ONGC8
56@=
ACC '%6%)+ " /%0 &i/'%# .# u% "* u&=%# *%$+%#"*u#%, 0!i(! i u((%.u))y u%' i/ *!% I/'i"/ %>+%'i*i/ * A/*"#(*i("8
566;
I/(#+#"*i/ . Bu) C%$%/* C#+#"*i/ . I/'i", " -i/* 6%/*u#% 0i*! *!% G6%#/$%/* . I/'i"8
5667
ACC *"#* *!% ($$%#(i") $"/u."(*u#% . R%"'y Mi>%' C/(#%*% "* Mu$&"i8
566?
ACC %)%(*%' " M* R%+%(*%' C$+"/y i/ I/'i" &y Bui/% I/'i"8
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C$$ii/i/ . *!% 8 MTPA (%$%/* #i/'i/ u/i* "* Ti"#i", U**"# P#"'%!8
;
T"*" G#u+ %)) *!%i# #%$"i/i/ *"% i/ ACC * *!% GACL #u+, 0! 0i*! 1484 /0 %$%#% " *!% i/)% )"#%* !"#%!)'%# . ACC8
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C$$ii/i/ . *!% /%0 +)"/* . 28 MTPA ("+"(i*y "* :"'i, K"#/"*"" +)"/*, *!% )"#%* i/ *!% (u/*#y, "/' "$/ *!% )"#%* i=%' i)/ i/ *!% 0#)'8
19 | P a g e
;;
ACC 0i/ PHDCCI G' C#+#"*% Ci*i=%/ A0"#'
;7
IDCOL C%$%/* L*' &%($% " u&i'i"#y . ACC
;>
IDCOL C%$%/* Li$i*%' i #%/"$%' " B"#"#! C%$%/* Li$i*%' ;BCL<8
;>
ACC #"i% US 1 $i))i/ "&#"' *!#u! F#%i/ Cu##%/(y C/6%#*i&)% B/' ;FCCB< .# US $i))i/ "/' G)&") D%+i*#y S!"#% ;GDS< .# US 4 $i))i/8 B*! ..%#i/ "#% )i*%' / *!% L/'/ S*( E>(!"/%8
ACC /"$%' " " C/u$%# Su+%#&#"/' &y *!% Su+%#&#"/' Cu/(i) . I/'i",
;>
&%($i/ *!% /)y (%$%/* ($+"/y * %* *!i *"*u8
;>
G#%%/T%(! S".%*y G)' "/' Si)6%# A0"#' "0"#'%' * M"'u"#"i C%$%/* :# "/' K"*/i R%.#"(*#y :# &y G#%%/*%(! Fu/'"*i/ .# u**"/'i/ +%#.#$"/(% i/ S".%*y M"/"%$%/* Sy*%$8
;?
ACC #%(%i6% *!% CFBP 5"$/")") B"-"- U(!i* y"6"!"# Pu#""# C%#*i.i("*% . M%#i* 24 .#$ Cu/(i) F# F"i# Bui/% P#"(*i(%8
;?
C$$ii/i/ . M'%#/i"*i/ "/' E>+"/i/ +#-%(* "* C!"i&"" i/ 5!"#!"/', #%+)"(i/ )' 0%* +#(% *%(!/)y 0i*! " /%0 182 MTPA ()i/%#i/ u/i*, *%*!%# 0i*! " ("+*i6% +0%# +)"/* . 1 M:8
20 | P a g e
Fi/"/(i") "((u/*i/ y%"# . *!% ($+"/y (!"/%' * (")%/'"# y%"# 5"/u"#y
;?
D%(%$&%#
;8
ACC "//u/(% /%0 :#+)"(% +)i(y .# HI7AIDS
;8
C!"/% . /"$% * ACC Li$i*%' 0i*! %..%(* .#$ S%+*%$&%# 1, 2 .#$ T!% A(i"*%' C%$%/* C$+"/i% Li$i*%'8
;8
N%0 (#+#"*% &#"/' i'%/*i*y "/' ) "'+*%' .#$ O(*&%# 1, 2
;=
ACC +"#*/%# 0i*! C!#i*i"/ M%'i(") C))%% .# *#%"*$%/* . HI7AIDS i/ T"$i) N"'u
;=
Su$"/* M)""# T%(!/i(") I/*i*u*% ($+)%*% y%"# "/' #%+%/ 0i*! /%0 (u##i(u)u$
;=
ACC ($$ii/ :i/' %/%#y ."#$ i/ T"$i)/"'u8
;@
ACC C%$%/* T%(!/)y I/*i*u*% .#$"))y i/"uu#"*%' "* 5"$u) / 5u)y 8
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ACC 0i/ CNBCT1 I/'i" Bui/% L%"'%# A0"#' i/ *!% ("*%#y I/'i" C#+#"*% Ci*i=%/ . *!% y%"# 2
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P#-%(* O#(!i' )"u/(!%' * *#"/.#$ u# C#+#"*% O..i(%, C%$%/* Hu% i/* " #%%/ &ui)'i/8
;6
ACC #%(%i6%' *!% 5"$"/")") B"-"- U(!i* y"6"!"# Pu#""# . Cu/(i) .# F"i# Bui/% P#"(*i(%
;6
21 | P a g e
ACC i "))**%' (") &)( i/ M"'!y" P#"'%! "/' :%* B%/")8
;6
ACC /%0 G#i/'i/ +)"/* . ("+"(i*y 18 $i))i/ *//% i/"uu#"*%' "* T!/'%&!"6i i/ K"#/"*""8
;5
Ku'i*!i/i C%$%/* G#i/'i/ P)"/* i/"uu#"*%' i/ K"#/"*"" / 5"/u"#y 4, 21 0i*! " ("+"(i*y . 181 MTPA . P#*)"/' S)" C%$%/*8
;5
ACC "(@ui#% 1 +%#(%/* . *!% .i/"/(i") %@ui*y . E/(#% C%$%/* J A''i*i6% P#i6"*% Li$i*%' 0!i(! i " )" #i/'i/ +)"/* i/ i!"!"+"*/"$ i/ ("*") A/'!#" P#"'%!8 T!i ($+"/y &%("$% " 0!))y0/%' u&i'i"#y . ACC i/ 5"/u"#y 218
22 | P a g e
Nation,i-e NETWORK
23 | P a g e
RE!EARC( MET(ODOLOG& O'JECTI/E! • • •
T I/'i6i'u") +%#(%+*i/ "&u* *!% ($+"/y T *u'y *!% +#&)%$ ."(%' &y '%")%# T .i/' u* *!% '%")%# +i/i/ "&u* (%#*"i/ "+%(* . ACC GOLD8
RE!EARC( DE!IGN 53 %nie#se of t1e !tu-$<
T!% u/i6%#% . *!% *u'y ($+#i% . D%")%#, (u*$%#, i/.)u%/(%# "/' ($+%*i*# . ACC GOLD i/ Bi)"+u# 'i*#i(* ;H8P8<8
;3 !a"+le !iBe<
F# *!% +u#+% . *!% *u'y, "$+)% "#% %)%(*%' #"/'$)y .#$ Bi)"+u# Di*#i(* /)y8 T!% .))0i/ *"&)% u$$"#i=%' *!% "$+)% i=% i/ *%#$ . /u$&%# . u#6%y%' D%")%#, (u*$%#, i/.)u%/(%# "/' ($+%*i*# i/ Bi)"+u# 'i*#i(* • • • • •
No3 Of Deale#s !u#e$e- in 'ilas+u# Dist#ict 7 No3 Of Custo"e# !u#e$e- in 'ilas+u# Dist#ict > No3 Of Influence#s !u#e$e- in 'ilas+u# Dist#ict ; No3 Of Co"+etito# Deale#s !u#e$e- in 'ilas+u# Dist#ict 5 Total No3 5
24 | P a g e
!O%RCE! OF DATA COLLECTION D"*" i ())%(*%' ui/ &*! +#i$"#y u#(% "/' *!% %(/'"#y Su#(% 53 P#i"a#$ sou#ces< I ())%(*%' *!% +#i$"#y '"*" &y M%"/ . )eneral form
*uestionnaire ")/ 0i*! +%#/") i/*%#6i%0, i/(% " .%0 +%/ %/'%' @u%*i/ #%@ui#%
()"#i.i("*i/ uestionnai#e an- Inte#ie,<
T!% '"*" i ())%(*%' .#$ D%")%#, (u*$%#, i/.)u%/(%#, "/' .#$ ($+%*i*# '%")%# . ACC GOLD 0i*! *!% !%)+ . @u%*i//"i#% %/%#"*%' .# *!i +u#+%8 T!% @u%*i//"i#% (/i* . i/)% +"#*8 T!% @u%*i//"i#% !"6% &%%/ *!#u!)y 'i(u%' 0i*! *!% #%+/'%/* * ()"#i.y 'u&*, i. "/y, #%"#'i/ 0!"* !" &%%/ "%'8 I* !"' *"%/ u /%"#)y T!#%% 0%% * ($+)%*% *!% u#6%y 0#8 T!% #%+/'%/* !"6% &%%/ #%@ui#%' * i6% *!%i# "/0%# &y +u**i/ *i( $"# "(# *!% $u)*i+)% (!i(% @u%*i/ "/' i/ +%/ E/'%' @u%*i/ *!% #%+/'%/* 0%#% "%' * %>+#% *!%i# 6i%0 i/ *!%i# 0/ 0#'8 A)$* ")) *!% #%+/'%/* !"6% &%%/ (/*"(*%' "/' i/*%#6i%0%' +%#/"))y "* *!% *i$% . .i))i/ u+ *!% @u%*i//"i#%8 T!%/ *!%i# #%+)i% !"6% &%%/ #%(%i6%' "/' .u#*!%# ()"#i.i("*i/ "/' u++)%$%/*"#y i/.#$"*i/ (/i'%#%' * &% /%(%"#y !"6% &%%/ %(u#%'8
O6%#")), 0% !"6% ())%(*%' 1 @u%*i//"i#% .#$ M"#%* #u+8
;3 !econ-a#$ Data<
I !"6% ") ())%(*%' *!% %(/'"#y '"*" &y $%"/ . *!% '(u$%/*"#y u#(% u(! "9 • • • • •
C$+"/y #%(#' R%i*%# .i)% &)%* M""=i/% 5u#/") C$+"/y :%&i*%
25 | P a g e
T .i/' u* *!% '"*" I !"6% +#%+"#%' 'i..%#%/* @u%*i//"i#% .# 'i..%#%/* $"#%* #u+8 F# *!% '%")%# . ACC "/' *!%# '%")%# . ($+%*i*# ($+"/i% I !"6% u%' /% @u%*i//"i#% "/' .# (u*$%# "/' i/.)u%/(%# . ACC GOLD, I !"6% u% "/*!%# @u%*i//"i#%8 T!i i *!% @u%*i//"i#% .# '%")%# 0!i(! I !"6% u%' i/ #%%"#(!8
%E!TIONNAIRE 1. Name:______________________ 2. Address:______________________ 3. Phone Number / Ema!" #$____________________________ 4. E%&er!en'e !n dea"ersh!&: (a) 13 *ears
(b) 47 *ears
(') 810 *ears
(d) abo+e 10 *ears
5. ,h!'h brand do *ou dea" -!h (a) A
2. Ambua emen
3. P emen
4.
"ra e'h
,h* h!s &"ease s&e'!*____________________________________ 6. Are *ou dea"er or subdea"er _____________________________________ 7. o- "ong *ou are dea"!ng -!h emen (a) 13 *ears
(b) 47 *ears
(') 810 *ears
(d) abo+e 10 *ears
8. ,h!'h a'or enab"es *ou o be he dea"er o h!s brand (a) Promo!ona" 'heme A+a!"ab!"!*
(b) ua"!*
(') om&an* Po"!'*
9. ,ha do *ou ee" abou 'red! &er!od g!+en b* A (a) ;er*
(b)
(') a!sa'or*
10. ,ha do *ou ee" abou ua"!* o A <=>$
26 | P a g e
(d) arg!n
(e)
(a) ;er*
(b)
(') a!sa'or*
(d)
11. ,ha do *ou h!n? abou Promo!on A'!+!!es g!+en b* A <=>$ (a) ;er*
(b)
(') a!sa'or*
12. ,ha do *ou ee" abou he Pr!'e o A <=>$ (a) ;er* !gh (d) >o-
(b) !gh
(') A+erage
13. ,ha *&e o &romo!ona" a'!+!* do *ou &reer -!h A <=>$ (a) $!s'oun (d) =ers
(b)
(') Pr!@e
14. ,heher he e%&e'ed Buan!* o A !s su&&"!ed o *ou !n !me (a) Ces
(b) No
15. Are *ou dea"!ng -!h oher 'om&an!es (a) Ces
(b) No
# Ces s&e'!*___________________________________________ 16. ,ha are he a'ors ha *ou e%&e' rom A <=>$ (a) Promo!ona" 'hemes
(b) arg!n
(') er+!'e
(d) red! Da'!"!*
17. $o *ou re'ommend *our 'usomers o bu* A <=>$ (a) Ces
(b) No
# Ces/No s&e'!* he reason___________________________ 18. ,ha do *ou ee" abou aer sa"es ser+!'e g!+en b* A (a) !gh"* a!sed
(b) a!sed
(') oderae
(d) $!ssa!sed
19. o- do *ou ee" abou A rans&ora!on (a) !gh"* a!sed
27 | P a g e
(b) a!sed
(') oderae
(d) $!ssa!sed
20. ,ha !s o+era"" ra!ng *ou g!+e o As (a) ;er*
(b)
(') a!sa'or*
(d) Poor
21. ,h!'h o he o""o-!ng med!a ad+er!s!ng are 'ons!dered o be more ee'!+e (a) Pr!n med!a ad+er!semen
(b) E"e'ron!' med!a
(') Fad!o
(d) ou door
T(ANK &O% !O M%C( ?u%*i//"i#% .# Cu*$%# "/' I/.)u%/(%# . ACC GOLD 1 Name: ____________________ 2 $es!gna!on ____________________ 3 Address: ____________________ 4 Phone Number / Ema!" #$____________________________ 5 ,ha brand 'ome o *our m!nd # *ou -an o bu* 'emen ____________________________________________________________ 6 $o *ou ha+e o-n house 1. Ces
G
2. No
G
7 ,hen *ou 'onsru'ed ha 2 *ears ago
3.
5 *ears ago
4.
10 *ears ago
15 *ears ago
8 ,h!'h 'emen brand *ou used a ha !me
A
2. Ambua emen
3. P emen
4.
"ra e'h
9 $o *ou -an o sh! !n uure Ces
G
2. No
G
# =hersH &"ease s&e'!* _________________________________________ 10 ,h!"e 'hoos!ng a 'emen brand -h!'h a'or *ou a?e !n o 'ons!dera!on
28 | P a g e
ua"!*
G
A+a!"ab!"!*
Pr!'e
G
G
er+!'e
G
rengh
G
Irand name
G
Dree ra!"s and d!s'ouns
G
=hers
G
# =hersH &"ease s&e'!* _______________________________________ 11 a+e *ou heard abou A <=>$ Ces
G
No
G
12 a+e *ou used h!s brand Ces
G
No
G
13 ,ho !nJuen'e o bu* A <=>$ Eng!neers
G
Ad+er!semen
G
$ea"ers
G
Ar'h!e'
ason
G
=her 'usomers
G G
14 #s he !nJuen'er &ro+!ded *ou 'om&"ee ?no-"edge abou A <=>$ Ces
G
No
G
15 -h!'h a'or !nJuen'ed *ou more o bu* h!s brand ua"!*
G
A+a!"ab!"!*
G
rengh
G
Dree ra!"s and d!s'ouns
G
Pr!'e
G
er+!'e
G
Irand name =hers
G G
# =hersH &"ease s&e'!* _______________________________________ 16 ,ha !s *our &er'e&!on regard!ng durab!"!* o A <=>$ 1) ;er* $urab"e 3) Da!r"* durab"e
2) $urab"e 4) No durab"e
17 -ha !s *our &er'e&!on abou he &r!'e o A <=>$ 1) ;er* Aordab"e 3) u!e Aordab"e
2) Aordab"e 4) No aordab"e
18 ,ha !s *our &er'e&!on abou &a'?ag!ng o A <=>$ 1) E%'e""en
29 | P a g e
2) ;er* good
3)
4) Da!r T(ANK &O% !O M%C(
!COPE OF T(E !T%D& T!% *u'y !" &%%/ (/'u(*%' * *u'y *!% +%#(%+*i/ . ACC GOLD i/ *!% $"#%* "/' * .i/' u* +#&)%$ ."(%' &y *!% '%")%# * %)) ACC GOLD8
A) * "/")y=% *!% u#6%y '"*", "/' *!%#%&y i6i/ *!% &%* +i&)% u%*i/ " )u*i/8
NEED FOR T(E !T%D& N%%' .# *u'y 0" .%)* 'u% * *!% ."(* *!"* '%")%# 0%#% ."(i/ *!% +#&)%$ #%"#'i/ *!% ")% . ACC GOLD8 M* . *!%$ 0%#% /* "&)% * "(!i%6% *!% *"#%* i6%/ * *!%$8 T!% #%%"#(! 0# ") "(*%' " " u#(% * .i/' u* *!% #%"/ 0!y *!%y 0%#% /* "&)% * "(!i%6% *"#%* i6%/ * *!%$ "/' * /0 *!% +%#(%+*i/ . ACC GOLD i/ *!% $"#%*8
LIMITATION! OF T(E !T%D& •
T!% $"-# +#&)%$ . *!% u#6%y 0" *!"* $* . *!% #%+/'%/* &%i/ 6%#y )y") * ACC 'i'/* i6% %>"(* "/0%#8 Li% *!%y 'i'/* *") $u(! "&u* 0!"* +#&)%$ *!%y "#% ."(i/
•
O/(% I * *!% @u%*i//"i#% .i))%', I /%%' * #%*"#* *!% (/6%#"*i/ i/ " $u(! %/%#")i=%' 0"y "/' *") "&u* *!% +#&)%$ *!%y "#% ."(i/8 A) $* . '%")%# 0%#% /* "6"i)"&)% "* *!%i# !+8 S * ($+)%*% *!% u#6%y 0i*!i/ 2 0%% . *i$% %%$ * &% " &i* 'i..i(u)*
30 | P a g e
•
F%0 '%")%# #%.u%' * "/0%# $% @u%*i/ "* "))8 S *!% "(*u") .iu#% ("/ &% $%0!"* 'i..%#%/* .#$ *!% /% *!"* 0% !"6% .u/' u*
•
A) //% . ($+%*i*# '%")%# i6%/ $% *!% +i*i6% #%+/%8 T!%i# /)y "/0%# 0%#% “I '/* '%") 0i*! ACC "/' '/* u% ACC "/' I '/* !"6% "/y i'%" "&u* ACC”8
•
A) *!% *u'y i "++)i("&)% .# !#* *%#$ /)y &%("u% +#&)%$ . '%")%# u%' * 6"#y 0i*! *i$% '%+%/'i/ u+/ *!% +)i(y . *!% ($+"/y "/' *!%# iu%
•
A) 0i*!i/ " #%*#i(*%' *i$% . 3 0%% I ("//* (6%# $"/y #%+/'%/*8 S *!% "$+)% i=% .# *!% *u'y i )i$i*%' * 18
31 | P a g e
INTROD%CTION TO ACC GOLD ACC G)' i *!% /)y /% . i* i/', +%(i"))y .#$u)"*%' (%$%/* 0i*! !i! @u")i*y 0"*%# #%+%))%/* +#+%#*i%8 ACC G)' i " #%u)* . $i/u*%)y (/*#))%' +#(% (!"/% u/'%# u*"i/"&)% %/6i#/$%/* ")/ 0i*! "'-u*$%/* i/ *!% i/+u* #"0 $"*%#i") '"% i/ #'%# * %* *!% '%i#%' 0"*%# #%+%))%/* +#+%#*i%8 NEED FOR ACC GOLD R%@ui#%$%/* . :"*%# P#.i/ •
•
•
•
:"*%# i *!% $"i/ ("u% . &ui)'i/ '%("y "/' '%*%#i#"*i/8 Bui)'i/ $"*%#i") !"6% (/i'%#"&)y !#*%# )i.% +"/ 0!%/ u&-%(*%' * $i*u#% 6%# " +#)/%' +%#i' . *i$%8 T!% i$+#*"/(% . 0"*%#+#.i/ i #%.)%(*%' i/ *!% (/%@u%/(% . /* 'i/ +#+%# 0"*%#+#.i/ "* *!% *i$% . (/*#u(*i/8 :"*%#, 0!i(! +%/%*#"*% i/ (/(#%*%, ("/ !"6% i$$%'i"*% "/' )/*%#$ %..%(* / *!% &ui)'i/ i/ *!% .#$ . '"$"% * &ui)'i/ (/*%/* "/' %6%/ *#u(*u#") ."i)u#% i. *!% +#&)%$ i /* '%")* @ui()y "/' u((%.u))y8
ACC GOLD !PECIFICATION!
•
D"$+ R%i*"/*
•
:"*%# R%+%))%/*
•
P#%H$%/i=%' Mi>
•
B%**%# Du#"&i)i*y
•
E( F#i%/')y
32 | P a g e
•
L%%# P%#$%"&i)i*y
•
C##i/ R%i*"/*
•
L%%# S!#i/"% C#"(
•
P#%.%##%' O/ Si*% S%#6i(% &y E>+%#*
ACC GOLD FEAT%RE! . 'ENEFIT!
P#%H$%/i=%' Mi> ACC G)' ($% " " +#%!$%/i=%' $i> %)i$i/"*i/ "/y +i&i)i*y . 6%# '"%, u/'%# '"%, $i%' '"% J +i))"% " i/ ("% . *!%# (!%$i(") )u*i/8
E/!"/(%' S*#%/*! ACC G)' '% /* u% ."**y "(i', 0!i(! !" !0/ '#+ i/ *#%/*! 6%# " +%#i' . *i$% " i/ ("% . *!%# (!%$i(") )u*i/8
B#%"*!"&)% ACC G)' '% /* (u* "i# u++)y * *!% (/(#%*%, 0!i(! %6%/*u"))y /u#i!% $i(##"/i$ "/' 0%"%/ *#u(*u#% " i/ ("% . *!%# +**#%"*$%/* )u*i/8
D"$+ R%i*"/* ACC G)' #%'u(% ("+i))"#y "(*i/ i/ +#% *!%#%&y $"i/ i* '" $+ #%i*"/*8
R%'u(%' P%#$%"&i)i*y ACC G)' #%*#i(* #"*% . .)0 . 0"*%# *!#u! i* +#% !%/(% #%'u(% 0"*%# )%""%8
B%**%# Du#"&i)i*y
33 | P a g e
:"*%# *#"/+#* ")* J "(i', /u#i!% $i(##"/i$, *#"/+#* *"i/ #%u)*i/ i/ ) . 'u#"&i)i*y8 ACC G)' "&#& $u(! )% 0"*%# &y ("+i))"#y "(*i/ "/' #%u)* i/ &%**%# 'u#"&i)i*y8
:"*%# R%+%))%/* ACC G)' !" &%**%# 0"*%# #%+%))%/* @u")i*y " i* "&#& $u(! )% 0"*%# &y ("+i))"#y "(*i/8
U A**"( ACC G)' #%.)%(* U #"'i"*i/ %%+i/ *!% (/(#%*% ".%8 U "**"( !"$+%# &/' i/ *!%# #"/i( %")"/* &u* /* i/ ACC G)'8
C##i/ R%i*"/* ACC G)' "&#& $u(! )% 0"*%# &y ("+i))"#y "(*i/ "/' "(* " " (##i/ #%i*"/* )u*i/8
L%%# S!#i/"% C#"( ACC G)' %%+ (/(#%*% () &y #%.)%(*i/ U #"'i"*i/ J !%"* "/' i$+#6% .#%%=% *!"0 *"&i)i*y *!%#%&y $i/i$i=i/ (!"/(% . u#."(% (#"(8
34 | P a g e
B%**%# :#"&i)i*y ACC G)' i$+#6% 0#"&i)i*y &y +#'u(i/ "'%@u"*% (/*#))%' i=%' "i# 0i*! +#+%# +"(i/, 0!i(! "i' i/ %6%/ $"*%#i") 'i+%#") "/' +)"(%$%/*8
E..)#%(%/(% ACC G)' #%'u(% ")* %..)#%(%/(% " i* #%*#i(* 0"*%# *#"/+#*"*i/ *!#u! (/(#%*% +#%8
STORAGE ACC G)' !" i$+#6%' !%). )i.% &y +#6i'i/ i/*%#") !y'#+!&i(i*y +#*%(*i/ *!% (%$%/* .#$ !u$i'i*y8 E"% . *#"% " ($+"#%' * *!%# (!%$i(") )u*i/, 0!i(! !"6% " #%*#i(*%' !%). )i.% i/ u/+%/%' (/*"i/%#8
35 | P a g e
Fin-in) an- Anal$sis 18
:!i(! ."(*# %/"&)% yu * &% *!% '%")%# . *!i &#"/'Q
Ou* . 3 '%")%# . ACC, 2 . *!%$ "#% "u*!#i=%' '%")%# "/' *!%# "#% u&'%")%# "/' u/"u*!#i=%' '%")%#8 S *!% "u*!#i=%' '%")%# "#% 0#i/ 0i*! ACC .#$ " )/ +%#i' . 2 y%"# # $#%8 S *!%y "i' "* "6"i)"&i)i*y i $"i/ ."(*# "* *!"* *i$% *!"* 0!y *!%y "#% "(i"*%' 0i*! ACC &u* *!%# ;u&'%")%# "/' u/"u*!#i=%'< "i' *!"* *!% $"#i/ i ' .#$ ACC *!"* 0!y *!%y "#% '%")i/ 0i*! ACC8
A/' ($i/ * ($+%*i*# '%")%#, '%")%# . AMBU5A "i' *!% @u")i*y i $"i/ ."(*# *!%y "#% '%")i/ 0i*! AMBU5A "/' '%")%# . 5P C%$%/* "i' *!% $"#i/ "/' +#$*i/") (!%$% "#% *!% $"i/ ."(*#8
28 :!"* ' yu .%%) "&u* ?u")i*y . ACC GOLDQ
Ou* . 1 #%+/'%/*, "i' *!"* *!% @u")i*y . ACC GOLD i 6%#y ' "/' 3 "i' *!% @u")i*y i ' "/' 3 "i' i* i "*i."(*#y8 Bu* " +%# $y .i/'i/ *!% 0! !"6% u%' *!i &#"/' "i' *!"* ACC GOLD !"6% 6%#y ' @u")i*y "/' *!%y '/* 0"/* * !i.* .#$ *!i &#"/' i/ .u*u#%8
36 | P a g e
u a l i t $ o f AC C G O L D ;er* h!gh
h!gh
a+erage
>o-
;er* h!ghK 35L a+erageK 45L
h!ghK 20L
38 :!"* ' yu .%%) "&u* *!% P#i(% . ACC GOLDQ Ou* . 1 #%+/'%/*, 3 "i' *!"* *!% +#i(% . ACC GOLD i 6%#y !i! "/' 2 "i' *!% @u")i*y i !i! "/' 4 "i' i* i "6%#"%8 Bu* " +%# $y .i/'i/ *!% 0! !"6% u%' *!i &#"/' "i' *!"* ACC GOLD !"6% 6%#y ' @u")i*y "/' +#i(% i "6%#"% " +%# @u")i*y, *!%y ("/ $"/"% "* *!i +#i(% "/' *!%y '/* 0"/* * !i.* .#$ *!i &#"/' i/ .u*u#%8
P R I C E o f AC C G O L D ;er* h!gh
h!gh
a+erage
>o-
;er* h!ghK 35L a+erageK 45 L
h!ghK 20L
37 | P a g e
:% ("/ %% )"#%* +%#(%/*"% +%+)% 0!i(! i 4 "i' *!"* *!% +#i(% . ACC GOLD i "6%#"%8 T!i #u+ . +%+)% !"6% u%' *!i +#'u(* "/' *!%y "#% "*i.i%' 0i*! @u")i*y "), &u* *!% 0! !"6% /* u%' *!i +#'u(* y%* "i' i* i 6%#y !i!8
A/' *!% "/*!%# @u%*i/ i +%(i.i("))y .# D%")%# . ACC 48 H"6% yu !%"#' "&u* ACC GOLD T!i @u%*i/ i &"i("))y "%' .#$ (u*$%# * /0 *!% "0"#%/% . ACC GOLD i/ *!% $"#%*8 Ou* . 4 (u*$%# 1 'i'/* !%"#' "&u* ACC GOLD8 A/' *!i #u+ . &"i("))y .#$ #u#") "#%"8
Awareness
Promo!ona" s'hemesK 53L red! a'!"!*K 47L
H%#% 0% ("/ %% 43 . +%+)% *i)) /* "0"#% 0i*! ACC GOLD8 E6%/ *!u! +#'u(* i i/ *!% .#$ )"* y%"#8 8 :!"* ."(*# yu %>+%(* .#$ ACC GOLDQ T!i @u%*i/ i &"i("))y .#$ '%")%# . ACC GOLD * /0 *!% %>+%(*"*i/ . *!% '%")%#8 I !"6% i6%/ 4 +*i/ i8%8 P#$*i/") S(!%$%, M"#i/, S%#6i(% "/' (#%'i* ."(i)i*i%8 S 'i..%#%/* '%")%# !"6% 'i..%#%/* +%#(%+*i/ #%"#'i/ *!i @u%*i/8 '%")%# .#$ #u#") "#%" %>+%(*i/ *!% (#%'i* ."(i)i*y &%("u% i/ $">i$u$ ("% *!%y !"6% * %)) *!%i# +#'u(* / (#%'i* &"i &%("u% ACC GOLD i /%0 i/ *!% $"#%* "/' +%+)% '/* 0"/* * *"% #i, *!"* 0!y *!%y &uy *!% +#'u(* / (#%'i*8 13 '%")%# "#% )i/ .# $"#i/, &%("u% ($+%*i*# "#% %))i/ *!%i# +#'u(* / "$% +#i(%, &u* *!%y "#% i6i/ 12 R8 $#% $"#i/ *!"/ ACC8 '%")%# "#% )i/ .# +#$*i/") (!%$%8 A ($+%*i*# "#% +#6i'i/ i.*, T !i#*, 'i"#y, "/' #"/i% ("$+ . "0"#%/%8 38 | P a g e
Expectations
red! a'!"!*K 27L arg!nK 43L
Promo!ona" s'hemesK 30L
Reasons fo# sellin) of ACC GOLD0 T!% .u#*!%# @u%*i/ " "&u* *!% *#%/*! . *!% &#"/' *!%#% "#% $"/y *!i/ *!%# *!"/ *!% +*i/ *!%#%8 Bu* i. 0% *") "&u* *!% $"i/ #%"/ *!%% "#% iualit$* ACC GOLD i $"i/)y /0/ .# i* @u")i*y *!"* i* +#6i'% * i* (u*$%#8 D%")%# .%%) *!% "$% *8 T!% '%")%# 0! !"6% 6*%' i* .%)* *!"* i* *!% &%* .# Du#"&i)i*y "/' i* i6% .#%%'$ .#$ S%%+"%8
ii'#an- /alue ACC i /% . *!% &%* (%$%/* ($+"/y "/' i* +#%$iu$ * *!% &#"/' 6")u% "/' *#u* i *!%# #%"/ *!"* (u*$%# #%"))y (//%(* 0i*! *!%i# 0/ !$% "/' *!%$8
Co"+etition in t1e "a#2et I/ Bi)"+u# 'i*#i(* AMBU5A "/' 5P (%$%/* "#% $"i/ ($+%*i*# . ACC8A *!%y "#% +#6i'i/ ' +#$*i/") (!%$%8 Bu* ACC i *i)) $"#%* )%"'%# i/ Bi)"+u#8 39 | P a g e
Reasons fo# Co"+etition*
P#icin)* T!% +#i(% #"/% . ACC GOLD i *!% !i!%* "$/ ")) *!% ($+%*i*# "/' i* i /% . *!% $* *y+i(") '#"0&"( .# *!% ($+"/y "((#'i/ * *!% '%")%# &%("u% Bi)"+u# M"#%* i /* *!"* i/' . !i! )%6%) $"#%* *!"* 0i)) i6% $">i$u$ * *!% B#"/'8
'#an- A,a#eness M* . *!% +%+)% "#% "0"#% .#$ ACC &u* $%!0 *!%y "#% /* "0"#% i/ *!i +"#*i(u)"# %$%/*8 C$+"/i% )i% AMBU5A "#% $#% .(u%' *0"#' i/(#%"i/ &#"/' "0"#%/% "$/ '%")%#, $"/, "/' &ui)'%# * i/(#%"% *!% &ui/%8 Reasons fo# t1e Non*+e#fo#"in) of t1e P#o-uct
Less a,a#eness a"on) t1e custo"e#s of t1e co"+an$*
T!% $"i/ ("u% . *!% +#'u(* //+%#.#$i/ ("/ &% *!% )% "0"#%/% i/ *!% $"#%*8 M* . *!% +%+)% '/* /0 "&u* i*, ()%"#)y !0 $% "+ &%*0%%/ ($+"/y "/' *!% (u*$%# 0!%*!%# i* '%")%# # %/' (/u$%#8
•
Less P#o"otion*
I/ *!i *y+% . $"#%* *!% %/' (/u$%# i /* *!% '%(ii/ $"%# %6%#y *i$%8 M">i$u$ . *!% *i$% !% i (/6i/(%' &y *!% M"/ # '%")%#8 Bu* i. ($+"/y '% /* +#$*% *!% +#'u(* &%*0%%/ *!% i/.)u%/(%# i* !"#' $%*i$% * %* **") "**%/*i/ "$/ 0!)% *!% $"#%*8 •
P#icin)*
I/ *!% $"#%* )i% Bi)"+u# 0!%#% *!% $"#%* i $"i/)y $i'')% ()" i* $"y !"++%/ *!"* +%+)% '/* .# u(! !i! +#i(% "* ($+"/y ..%#i/ *!% +#'u(*8
40 | P a g e
B"%' u+/ *!%% i/' . ("u% '%")%# u%*%' $% +i/* .# *!% ($+"/y *!% $"y &% *"%/ &y ($+"/y * 6%#($% *!% *!#%"* "/' i/(#%"% *!% .)0 . *!% +#'u(* i/ *!% $"#%*8
!u))estions fo# t1e co"+an$ Inc#ease '#an- A,a#eness 0 F# %**i/ $">i$u$ (u*$%# * u# &ui/% 0% !"6% * i/(#%"% &#"/' "0"#%/% "$/ *!%$8 I/ *!i ("% ($+"/y !"6% * "0"#% $#% "/' $#% (u*$%# 0!%*!%# *!%y "#% *!% '%")%#, %/' (/u$%# # I/.)u%/(%#8 B%("u% i/ *!i &ui/% #)% . i/.)u%/(%# i ") 6%#y $u(! i$+#*"/*8
'ette# P#o"otional Actiities* I* i/()u'% u(! ("$+"i/ i/ ($+"/y ("/ /0 "&u* *!% +i*i6% "/' /%"*i6% i/ *!%i# +#'u(*8 A) " $%%*i/ ("/ &% !%)' &%.#% *!% )"u/(! . *!% +#'u(* 0i*! Di*#i&u*%# "/' M"i/ i/.)u%/(%# * +#$*% *!% +#'u(*8
Rial#$ P#icin) !t#ate)$* C$+"/y !u)' .# $% $u*!0"*%#i/ +#i(i/ "* *!% )"u/(! . *!% +#'u(* * %* "**%/*i/ .#$ *!% 0!)% $"#%*8 A/' *!% +#i(% $i> . *!% +#'u(* !u)' &% '%i/%' (/i'%#i/ *!% //&#"/'%' $"/u."(*u#%#8
%niue P#icin)* C$+"/y !u)' !"6% u/i@u% +#i(% i/ ")) 'i*#i(*8 A *!%#% i !u% 'i..%#%/(% i/ +#i(% . ACC GOLD i/ U/" "/' Bi)"+u# Di*#i(*8
Deale# !ub*c1ain* C$+"/y !u)' !"6% " +)i(y u/'%# 0!i(! " '%")%# ("/ (#%"*% *!%i#
u&(!"i/ /)y i/ *!"* +"#*i(u)"# 'i*#i(*8 T!i *y+% . +)i(y ("/ *+ +#&)%$ )i% &"( )"'i/8
41 | P a g e
Conclusion ACC )i$i*%' /% . *!% )"#%* +#'u(%# . (%$%/* i/ I/'i"8 C$+"/y #%(%/*)y )"u/(!%' +#'u(* )i% ACC GOLD "/' ACC PLUS 0!i(! !"6% / ($+%*i*i/ i/ *!% $"#%*8 A/' ACC GOLD i 'i/ 6%#y 0%)) i/ *!% $"#%*8 A((#'i/ * '%")%# (u*$%# "#% i6i/ +i*i6% #%+/% #%"#'i/ +#'u(*8 S 0% ("/ "y I. *!% ($+"/y #0 / *!% "$% +"*! 0!%#% i* /0 0% ("/ %% $% $"-# i/*%#/"*i/") "(@uii*i/ &y i* ")8 I* !"#% +#i(% i i/(#%"i/ "/' *!% ($+"/y i %/-yi/ *!% !%")*!y *"*%8
42 | P a g e
