A RESEARCH PROJECT ON “ A COMPARATIVE STUDY OF BRAND PREFERENCE OF TVS MOTORS & BAJAJ MOTORS” MOTORS ”
V/s (SUBMITTED IN THE PARTIAL FULLFILLMENT FOR THE AWARD OF MASTER DEGREE IN BUSINESS ADMINISTRATION)
UNDER THE GUID IDA ANCE OF: -
SUBMIT ITTE TED D BY:
Mrs. Shelly Gosain
Sumit Aggarwal
MBA Faculty
MBA /05/09 2005-2007
N.C.COLLEGE OF ENGINEERING, ISRANA (KURUKSHETRA UNIVERSITY, KURUKSHETRA)
CONTNETS Sr. No.
Particulars
Page No.
1.
Declaration
2.
Certificate from Institution
3.
Acknowledgement
4
4.
Executive Summary
5
5.
Introduction to Bajaj Motors
6-22
6.
Introduction to TVS Motors
23-42
7.
Objectives of the Study
43-44
8.
Research Methodology
45-47
9.
Analysis & Interpretations
48-60
10.
Findings
61
11.
Limitations
63
12.
Suggestions
65
13.
Bibliography
67
14.
Annexure
69-72
•
Questionnaire
2
3
DECLARATION I SUMIT AGGARWAL , Roll no-09, M.B.A. 2nd year of my college N.C. colleg collegee of Engine Engineeri ering, ng, Israna Israna,, Distt. Distt. - PANIPA PANIPAT, T, here here by declar declares es that that final final project report entitled “A COMPARATIVE STUDY OF BRAND PREFERENCE OF TVS MOTORS & BAJAJ MOTORS” is an original work and the same has not
been submitted to any other institute for award of any oth er degree. A semi seminar nar pres present entat atio ion n of the the trai trainin ning g repo report rt was was made made on the the date date ____ ______ ____ ____ ____ ____ ___ _ and and sugg sugges esti tion onss as appr approv oved ed by the the facu facult lty, y, were were duly duly incorporated.
SUMIT AGGARWAL
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ACKNOWLEDGEMENT Getting a report ready requires the work and effort of many people. I would like to thank all those who have contributed in completing this report. First and foremost, I would like to acknowledge
Mrs. Puja Walia Mann
H.O.D of
M.B.A Dept in N. C. College of Engg. Israna (Panipat), for giving me the opportunity to do work on this project. I would like to thank my special mentors: Mr. S. K. Narang
External Guide of the Project, faculty member of N. C. College
of Engg. Israna (Panipat). Mrs. Shelly Gosain
External Guide of the Project, faculty member of N. C.
College of Engg. Israna (Panipat).
SUMIT AGGARWAL
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EXECUTIVE SUMMARY As today’s market is becoming very competitive. To compete and survive in this competitive market one has to be aware about the customer changing requirements. This is the motivating force behind the choice of this topic. The main objective of market analysis is to gain insight of the changing trends, to know how referenced company i.e. Bajaj motors & TVS motors is performing in the two wheeler industry. The market analysis will reveal the information to the management of the company what is the market share of the company, consumer behaviour regarding Bajaj & TVS brand and recent trends in bikes. As it is primary data based survey but somewhat secondary data is also used to have insight in to the company profile and the various companies operating in the twowheeler industry. Research design used for this project is exploratory research design. Exploratory research studies are those in which the problem is defined from scratch. In this research information is collected from the market with the help of questionnaire. Study revealed that there are many companies operating in the market and Bajaj & TVS motors is the famous name in two wheeler industry due to its quality and customer relationship management. Now the company is emphasizing on advertisement of its brand.
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Bajaj Auto Ltd. It is one of India's top ten companies in terms of market capitalization and among the top five in terms of annual turnover.
Established in 1945, it was incorporated as a trading company. From 1948 till 1959, it imported scooters and three wheelers from Italy and sold them in India. It then obtained a production license in 1959 and struck a technical collaboration with Piaggio of Italy in 1960.
Scooter production commenced in 1961. Three wheeler productions followed in 1962. Its collaboration with Piaggio expired in 1971 and since then the Company's scooters and three wheelers are sold under the "Bajaj" brand name.
Under the "Horizontal transfer of technology" policy, Maharashtra Scooters Ltd., a Company with 24% equity participation by the Company and 27% participation from Maharashtra State Government's Western Maharashtra Development Corp. was formed in 1975. Production facilities are located at Satara, in Maharashtra State. This helped augment production capacities. The unit continues to assemble scooters from CKDs supplied by the Company. These scooters are marketed through the Company's distribution network and under the Company's brand name. The Company's second plant was set up in 1984 at Aurangabad, in Maharashtra State. In this plant, scooter production commenced in 1986; three wheeler
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production commenced in 1987; and scooterettes and motorcycle facilities were commissioned in 1990 & 1991 respectively. From 1961 when the annual production was about 4000 units, today the Company has become a market leader with annual production in excess of 1.35 million units and with product offerings in all segments (mopeds & scooterettes, scooters, motorcycles, three wheelers).
Milestones 2007
February
200 cc Pulsar DTS-i launched
January
Bajaj Kristal DTS-i launched
2006
April
Bajaj Platina launched
2005
December
Bajaj Discover launched
June
Bajaj Avenger DTS-i launched
February
Bajaj Wave DTS-i launched
2004
October
Bajaj Discover DTS-i launched
August
New Bajaj Chetak 4 stroke with Wonder Gear launched
May
Bajaj CT100 Launched
January
Bajaj unveils new brand identity, dons new symbol, logo and brandline
2003
October
Pulsar DTS-i is launched.
October
107,115 Motorcycles sold in a month.
July
Bajaj Wind 125,The World Bike, is launched in India.
February
Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment.
2001
November
Bajaj Auto launches its latest offering in the premium bike segment ‘Pulsar’.
January
The Eliminator is launched.
2000
The Bajaj Saffire is introduced.
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1999
Caliber motorcycle notches up 100,000 sales in record time of 12 months. Production commences at Chakan plant. 1998
June 7th
Kawasaki Bajaj Caliber rolls out of Waluj.
July 25th
Legend, India’s first four-stroke scooter rolls out of Akurdi.
October
Spirit launched.
1997
The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw are introduced. 1995
November Bajaj Auto is 50. 29 Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year. 1994
The Bajaj Classic is introduced. 1991
The Kawasaki Bajaj 4S Champion is introduced. 1990
The Bajaj Sunny is introduced.
Bajaj Avenger
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Bajaj Avenger with its high end performance and highlighting features gives the guarantee of secured and comfort riding.
Its aesthetic feature includes low-slung cruiser with a flamboyant chrome outlook for a better looks.
Its comfort feature incorporates its comfortable seating arrangement. Its wider saddle seat, special backrest for pillion with lowest saddle height, lowest center of gravity, forward foot riding posture provide desired satisfaction to the rider as well as to the other passenger.
Assurance of longer travel of 140 mm is being given due to the presence of longest front telescopic front suspension.
Its powerful lighting like 60/ 55-watt halogen headlamp thinks about the security of the rider even at night.
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TECHNICAL SPECIFICATIONS OF BAJAJ AVENGER Dimension & Weight
Overall height
1060 mm
Overall length
2185 mm
Overall Width
750 mm
Wheelbase
1475 mm
Ground Clearance
162 mm
Kerb weight
154 kg
Fuel Tank Capacity
14 Litre
Engine
Type
Digital Twink Spark Ignition (DTS-i), TRICS -III, Air-cooled
Stroke (2/4)
4-stroke
No. of cylinders
Single cylinder
Bore x stroke Displacement
178.6 cc
Electrical
12V AC
Transmission
No. of Gears
5 speed manual transmission
Clutch Performance
Maximum Power
16.5 bhp / 12.15 kW @ 8000 rpm
Max. Torque
15.22 Nm @ 6000 rpm
Start
Kick Start
Suspensions
Front
Telescopic longest stroke, 140mm
Rear
Triple rate Spring, 5-way adjustable, Hydraulic Shock Absorbers, Vertical travel, 90mm
Brakes
Front
Hydraulically ventilated operated Disc
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Brakes - 262 mm Rear
Drum Brake, 130 mm
Tyres
Front
17
Rear
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Bajaj Discover
Discover your inner desire of riding faster than the horse with Bajaj Discover. Equipped with various highly advanced accessories and captured with many eye-catching features, this bike can never fail to drag your attention towards it.
Manufacturers of this bike have not constricted their expertise only on its better performance, but also shown their creativity by putting certain elegant features in it like its dazzling body graphics; muscular, sturdy and classy body lining; optoprism head lamp with twin pilot lamps which is placed in a jet canopy styled fairing with a smoked visor, stylish tail lamp, full function twin pod console, fluid grab rail design etc.
For the comfort of the biker, this bike is equipped with Spring and Spring (SNS) rear suspension with triple rated springs assuring longest travel of 110mm, telescopic front suspension of 30mm diameter with the promise of longest travel of 135mm in its class. 12
Its lighter and stronger 17" alloy wheels are responsible for the superior performance of this super bike.
This bike comes in two different variants :
•
Bajaj Discover
•
Bajaj Discover DTSi
Bajaj Discover
Bajaj Discover with 4 stroke, 111.6 cc engine with digital CDI and TRICS III delivers power of 8.5 bhp (6.26Kw @7500rpm. Its unstoppable exhausTEC (Torque Expansion Chamber) technology provides mileage of 101 kmpl to make one move mile after mile. Bajaj Discover DTSi
Tale behind the jadoo (magic) of Bajaj Discover DTSi is hidden on its power delivery of 8.57 kW (11.51Ps) due to its 125 DTSi engine and its superior mileage. To give any bike a kick-start is one of the mentionable factors. But this bike has also come up with the solution of this matter by having equipped with first class electric start.
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TECHNICAL SPECIFICATIONS OF BAJAJ DISCOVER Engine / Transmission
Type
4-Stroke, DTS-I, Natural Air Cooled
Displacement
124.52 cc
Max Net Power
8.47 kW(11.51 Ps)@8000 rpm
Max Net Torque
10.8 Nm @ 6500 rpm
Clutch
Wet, Multidisc Type
Ignition system
Microprocessor controlled Digital CDI
Starting system
Kick Start / Self Start
Frame
Double cradle tubular type
Suspension
Font suspension
Telescopic
Rear suspension
Trailing arm with coaxial hydraulic shock absorbers & coil springs
Brakes
Front Brake
Mechanical expanding shoe & drum type – 130 mm diameter
Rear Brake
Mechanical expanding shoe & drum type – 130 mm diameter
Electricals
System voltage
12V (AC + DC)
Battery type
12V, 2.5 Ah(KS)/12 V, 9 Ah (ES)
Headlamp
Electric start – 35/ 35W Optoprism- Halogen lamp, Kick start – 60/55 W Round Headlamp
Tail lamp
5/21 W
Brake lamp
10 W
Turn signal lamp
10 W
Horn
12 V, Dc
Tyre
Front tyre size
2.75 x 17, 4PR
Rear tyre size
3.00 x 17, 6PR
Fuel Tank capacity
10 Litres (2.3 liters for reserve)
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Dimensions
Length
2030 mm
Width
760 mm
Height
1065 mm
Wheel base
1305 mm
Turning circle dia
2100 mm
Ground clearance
179 mm
Kerb Weight
125 kg – Kick start / 129 kg – Electric start
Other Features
Ride Control Switch
Yes
Ignition cum St.lock
Yes
Headlamp Shape
Round / Fairing
Console
Angular – Twin Pod
Lockable Seat
Yes
Dipper
Yes
Turn Indicator
Push Cancel
Choke
Yes
Day Flasher
Yes
Bajaj Platina
Its elegant Platinum silver color with chrome graphics is desperately catching the eyes of many finicky bike lovers. Graphic tint engine and transmission with black silencer are really leaving good appeal to the eyes of the viewers.
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To add more aesthetic value to this bike, it is further equipped with exclusive streak design side panels and sleek rear panels with fluid grab rail design.
Other mentionable features for making this bike more reliable are chrome heat shield and annular chrome rings housed in a sporty console.
Its lighting arrangement like optoprism headlamp with clear lens blinker is encompassed here for safer riding.
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TECHNICAL SPECIFICATIONS OF BAJAJ PLATINA Dimension & Weight
Overall height
1090 mm
Overall length
1990 mm
Overall Width
770 mm
Wheelbase
1275 mm
Ground Clearance
162 mm
Kerb weight
113 kg
Fuel Tank Capacity
13 Litre
Engine
Type
Natural Air-cooled
Stroke (2/4)
4-stroke
No. of cylinders
Single cylinder
Bore x stroke
Displacement
99.27 cc
Electrical
12V AC +DC
Transmission
No. of Gears
Constant Mesh Type
Performance
Maximum Power
6.03 kW (8.2bhp)@ 7500 rpm
Max. Torque
8.05 Nm @ 4500 rpm
Start
Kick Start
Suspensions
Front
Hydraulic, Telescopic type, 125 mm travel
Rear
Hydraulic, ‘SNS’type, 100 mm travel
Brakes
Front
Drum type, 110 mm/130 mm
Rear
Drum type, 110 mm/130 mm
Tyres
Front
2.75*17", 41 P
Rear
3.00*17", 50 P
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Bajaj Pulsar DTSi
Generation next technology included in the package of the equipments of this highflying bike is the revolutionary digital biking. Digital biking is the combination of various advanced systems like digital CDI, TRICS III and Digital Twin Spark ignition (DTSi).
Its highly masculine outlook with sporty, dashing structure gives the complete satisfaction of dare riding. Bajaj Pulsar enables its rider to tackle the situation of overcrowded street due to the presence of 17" alloy wheels with 1330 mm wheelbase.
Its comfort statement includes front telescopic suspension, Nitro X - Nitrogen assisted rear gas shockers with triple rated spring. Due to these comfort features, this bike is highly accommodative in any terrain.
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Different high-end features like improved clutch, cylinder head with Roller Rocker Arms, optimized intake and exhaust systems & new valve timings provide feeling of proper riding. Its advanced ExhausTEC (Torque Expansion Chamber) technology ensures the higher performance at lower rpm.
This bike comes in two different variants:
•
Pulsar 180 DTS-i UG
•
Pulsar 150 ES DTS-i UG
Pulsar 180 DTS-i UG
This bike comes with the power of 16.5 bhp (12.28 kW) @ 8000 rpm and torque of 15.22 Nm @ 6000 rpm. Its engine capacity is 180 cc.
TECHNICAL SPECIFICATIONS OF BAJAJ PULSAR 180 DTSi Dimension & Weight
Overall height
1035 mm
Overall length
1990 mm
Overall Width
730 mm
Wheelbase
1330 mm
Kerb weight
140 kegs
Fuel Tank Capacity
15 liters
Engine
Type
Digital Twin Spark Ignition (DTS-i), Air Cooled
Stroke (2/4)
4 - stroke
No. of cylinders
Single Cylinder, 2 Valves
Bore x stroke
63.5 mm x 56.4 mm
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Displacement
178.60 cc
Electrical
12 V (AC + DC)
Transmission
No. of Gears
5 speed manual transmission
Clutch
16.5 bhp / 12.28 kW @ 8000 rpm
Performance
Maximum Power
14.74 bhp @ 8000 rpm
Max. Torque
15.22 Nm @ 6000 rpm
Start
Kick / Electric Start
Suspensions
Front
Telescopic Forks 135 mm Stroke with anti stiction
Rear
Triple Rate Spring, 5 way adjustable,
Brakes
Front
Hydraulically Operated Disc brake, 240 mm.
Rear
Mechanically expanding 130mm Drum Brake
Tyres
Front
2.75 x 17 Size
Rear
100 / 90 x 17 Size
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Pulsar 150 ES DTS-i UG
Its engine delivers maximum output of 13.5 bhp (9.94 kW) @ 8000 rpm and performance of 12.28 Nm @ 6500 rpm. Its engine capacity is 150 cc.
TECHNICAL SPECIFICATIONS OF BAJAJ PULSAR 150 DTSi Dimension & Weight
Overall height
1035 mm
Overall length
1990 mm
Overall Width
750 mm
Wheelbase
1330 mm
Kerb weight
137 kegs.
Fuel Tank Capacity
15 liters
Engine
Type
Digital Twin Spark Ignition (DTS-i), Air Cooled
Stroke (2/4)
4 - stroke,
No. of cylinders
Single Cylinder, 2 Valve
Displacement
143.9 cc
Electrical
12 V (AC + DC)
Transmission
No. of Gears
5 speed Manual transmission
Performance
Maximum Power
13.5 bhp / 9.94 kW @ 8000 rpm
Max. Torque
12.28 Nm @ 6500 rpm
Start
Kick / Electric Start
Suspensions
Front
Telescopic Forks 135 mm Stroke with anti stiction Teflon bushes
Rear
Triple Rate Spring, 5 way adjustable, gas assisted NitroX Shock Absorbers with vertical travel of 100 mm
Brakes
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Front
Hydraulically operated disk brake, 240 mm.
Rear
Mechanically expanding 130mm Drum Brake
Tyres
Front
2.75 x 17 Size
Rear
100 / 90 x 17 Size
Bajaj Wind 125
If you like flying high with the wind without the wings, then Bajaj Wind125 is the must buy for any bike lover. Its 125cc K-TEC engine producing power of 10.8 bhp (7.95 kw) provides torque of 9.8Nm@7000rpm.
Its 13 litre contoured fuel tank with the eye catching trapezoidal optoprism headlamp, aluminum die cast grab rail, dual tone body etc. are accelerating its market demand so rapidly.
For super biking this motor cycle has stored various key features for its rider like longer stroke Hydrodynamic (HDS) Suspension, aerodynamic frame geometry, easy gear shifting mechanism, smooth kick start mechanism, ergonomically designed seat, glide like handling, 800mm of saddle height etc.
To assure fully secured and safer riding, this bike is loaded with the features like wheel 22
base of 1260mm, drum brakes of 130 mm in the rear and disc brake (optional) of 240mm in the front, MFR indicators, optoprism halogen headlight, tail lamp etc.
TECHNICAL SPECIFICATIONS SPECIFICATIONS OF BAJAJ WIND 125 Engine
Type
Single cylinder, 4Stroke , natural air cooled, Gasoline engine
Displacement
124.6cc
Bore x Stroke
54x54.4 (mm)
Max Power
10.8 Ps (7.92Kw) at 8500 rpm
Max Torque
9.8 Nm at 7000 rpm
Ignition
Digital Ignition
Transmission
5 Speed, constant mesh type
Ignition System Igniter
Digital Ignition with Variable Ignition Timing Characteristic (DC-CDI) With Engine Over-speed limiter
Electrical System
Head Light
Multi-focal Reflector type with Halogen Lamp (35/35W)& Pilot Lamp
Tail Light
Multi-focal Reflector type with 5/10 W Lamp
Side Indicator
Multi-focal Reflector type with 10 W Lamp
Reflex Reflector
Rear Reflex Reflector
Horn
12V DC
Battery
12V , 2.5 Ah
Instruments & Control
3 Pod Instruments Cluster with Instruments Cluster
Control Switches
•
Speedometer, Odometer & Trip Meter Tachometer
•
Fuel gauge
•
Handle bar mounted switches with Functions • •
Lights ON-OFF Horn
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•
Dipper Push Cancel Side Indicator
•
Pass
•
Ignition switch
Combined Steering & Ignition Lock
Stop switches
Front and Rear Brake switches
Dimensions
Wheelbase, mm
1260
Overall length, mm
2025
Overall width, mm
740
Overall height, mm
1115
Saddle Height, mm
800
Ground clearance, mm
155
Kerb weight (kg)
121
Fuel Tank
Full Tank Capacity
12
Reserve Capacity
2
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TVS Motor TVS Suzuki, a leading two wheeler company began with the vision of the founder of the Sundaram Clayton Group, the late T.S. Srinivasan - 'to design, develop and produce
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an affordable moped for the Indian family.' This vision was realized in 1980 when TVS 50, India's first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern India.
A byword for ruggedness and reliability, the TVS 50 proved to be a promising success and paved the way for many successes for TVS Suzuki ever since. The TVS 50 XL, a proven, much sought after moped; likewise, the TVS Champ and the Super Champ, created for those who want economy fused with sporty looks. And now the new XL Super With a 70 cc high-tech Power Pack is all set to redefine the category of mopeds in the country.
Alongside the economy two wheeler range, it has constantly worked on innovating the motorcycle segment as well.
The Suzuki Samurai was launched for the time conscious urban commuter.
The Max 100 R was engineered for those who demanded strength and ruggedness. The Suzuki Shogun was for those who wanted raw power.
And today, TVS Suzuki continues to keep one step ahead of its time by creating India's first 5 speeds, 140 cc motorcycle - The Suzuki Shaolin. The TVS Scooty, a 60 cc Scooterette, is yet another example of the company pioneering a new category and emerging as market leaders in it.
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As for other wins, 'Team TVS' has conquered every major race and rally in the country from the road to the racetrack, with each of the TVS bikes being a winner. And each time the 'Team TVS' has won on the track or off it, our customers have secured a better product for their personal transportation.
TVS Apache
TVS Apache with its shapely streamlined tank and engine design is really an eye -stopper. Its smooth and flawless finish makes this bike desirable to the market.
Its tough but light 6 spoke black alloy wheels are really supportive for better control and excellent riding of this two wheeler. Its uniquely designed head lamp has become one of the best head turner in the market of two wheelers. Its 240 mm disc brake is helpful in stopping one in any sudden situation to avoid accident. Its all gear start and low friction engine with RCF technology are the key factor of better efficiency of this bike.
It is further equipped with various upgraded technology like monotube inverted gas filled shocks, IDI lean burn, iE surge (intake and exhaust resonator), synchro stiff chassis etc. for the proper safety and security of the persons seating on the bike.
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It is found in different colors:
•
Classic Nero
•
Fiery Rojo
•
Pure Azul
•
Burnished Argent
TECHNICAL SPECIFICATIONS OF TVS APACHE Dimension & Weight
Wheelbase
1260 mm
Kerb weight
136 kgs
Fuel Tank Capacity
16 Ltr
Engine
Type
Air-Cooled OHC
Stroke (2/4)
4 - Stroke
No. of cylinders
Single Cylinder
Bore x stroke
57 mm x 57.8 mm
Displacement
147.5 CC
Electrical
5.0 Ah (Kick-Start) / 12 Volts, 9.0 Ah (SelfStart)
Transmission
No. of Gears Clutch
5 Speed Constant mesh Double Cradle
Performance
Maximum Power
9.95 kw / (13.5 bhp) @ 8500 rpm
Max. Torque
12.3 Nm @ 6000 rpm
Start
Kick Start / Electric Start
Suspensions
Front
Telescopic Fork, 105 mm Front Suspensions
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Rear
Monotube inverted Gas filled shox (MIG)
Brakes
Front
Disc Brakes, 240 mm at Front
Rear
Drum Brakes, 130 mm at Rear
Tyres
Front
90 x 90 x 17 (Kick-Start) / 90 x 90 x 17", Spoked Wheel (Self-Start)
Rear
100/80 X 18” – 90/90 X 18”(optional)
TVS Centra
With the excellent body graphics, TVS Centra comes with VTi engine. Its digitally controlled ignition timing and temperature sensors ensure its reliability and fuel efficiency.
Its better mileage is the result of fuel wastage reduction system and friction reduction technology. Power and economy indicator can be said as the mileage controller.
Its mesmerizing body lining, stunning muscular fuel tank, stylish trapezoidal MFR headlight accentuates the creativity of the manufacturers along with their technical expertise.
Its methodically designed ergonomic seats and 5 step rear shock absorbers give complete guarantee of comfortable and smooth riding.
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It is found in different colors:
•
Blazing Red
•
Deep Black
•
Teitian Blue
TECHNICAL SPECIFICATIONS OF TVS CENTRA Dimension & Weight
Wheelbase
1235 mm
Kerb weight
109 kg
Fuel Tank Capacity
11 Litres
Engine
Type
Air Cooled
Stroke (2/4)
4 Stroke
No. of cylinders
Single Cylinder
Bore x stroke
51 mm x 48.8 mm
Displacement
99.8 cc
Electrical
12V 35/35W, A/C Digital CDI
Transmission
No. of Gears
4 - Speed transmission constant mesh
Performance
Maximum Power
7.5 bhp / 5.59 kW @ 7500 rpm
Max. Torque
7.5 Nm @ 5000 rpm
Start
Kick Start
Suspensions
Front
Telescopic suspension, 100 mm travel
Rear
Hydraulic with co-axial spring - 73 mm, travel
Brakes
Front
Drum brake 110 mm
Rear
Drum brake 110 mm
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Tyres
Front
2.75
Rear
2.75
TVS Fiero
TVS Fiero has come with all the advanced features in it. Two models of this brand are having different customized features. Some stylish features included in this bike are single radius tyre, fashionable tyre with round flushed clock and stylish crash guard, die cast aluminum pillion footrest along with eye-catching saree guard etc. Other features are its highly effective head light with halogen lamp and taillight.
There are found two models in TVS motors:
•
TVS Fiero F2
•
TVS Fiero FX
TVS Fiero F2
This bike comes with 4 stroke air cooled OHC engine delivering maximum power of 12 bhp (8.95kW) @ 7000 rpm and torque of 10.5Nm @ 6500rpm. To get superb mileage, its CV carburetter is helpful which operates a pressure sensitive diaphragm with constant vacuum allowing it for smooth power transitions.
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While engine response is determined by digitally mapped ignition system, on the other hand determinations of better pick up and better mileage results from power-economy mode.
This bike is fully equipped with variety of lighting fittings like multi reflector headlamp with halogen bulb, stylish indicator etc. Its instrument panel is available with various advanced instruments like fuel gauge, speedometer, tachometer, power-economy mode indicator etc.
Other important features included in this bike are chrome silencer with muffler guard, triple rated 5-step shock absorber etc.
It is found in different colors:
•
Deep Black
•
Metallic Silver
•
Blazing Red
•
Teitian Blue
TECHNICAL SPECIFICATIONS OF TVS FIERO F2 Dimension & Weight
Overall height
1110mm
Overall length
2020mm
Overall Width
750 mm
Wheelbase
1270mm
Ground Clearance
155mm
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Kerb weight
124kg
Fuel Tank Capacity
13 litres
Engine
Type
Air Cooled, OHC
Stroke (2/4)
4-stroke
No. of cylinders
Single Cylinder
Displacement
147.5cc
Electrical
12v 2.5Ah
Transmission
No. of Gears
4 - speed transmission
Performance
Maximum Power
12 bhp / 8.95 kW @ 7000 rpm
Max. Torque
10.5 Nm @ 6500 rpm
Start
Kick
Suspensions
Front
Hydraulically damped telescopic suspenions
Rear
Rectangular box swing arm, 5- step adjustable shock absorber, Triple rated spring
Brakes
Front
Disc brake at front, 240 mm / Drum brake 130 mm (Optional)
Rear
Drum brakes at rear 130 mm dia
Tyres
Front
2.75
Rear
90 / 90 x 18
TVS Fiero FX
TVS Fiero FX comes equipped with 147.5 cc 4 stroke single cylinder air-cooled engine delivering maximum power of 12 bhp (8.95 kw) @ 7000 rpm and maximum torque of 10.5 Nm @ 6500 rpm.
While wider wheelbase gives the support to the bike for better gripping on road. On the
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other hand its advanced suspension gives the assurance of smooth riding.
For passenger's comfort and convenience, this bike comes with relaxing seats and ample foot space.
Its highly effective headlight secures night riding with halogen lamp and taillight.
TECHNICAL SPECIFICATIONS OF TVS FIERO FX Dimension & Weight
Overall height
1110 mm
Overall length
2020 mm
Overall Width
750 mm
Wheelbase
1270 mm
Ground Clearance
155 mm
Kerb weight
124 kg
Fuel Tank Capacity
13 Litres
Engine
Type
Air Cooled, OHC
Stroke (2/4)
4 Stroke
No. of cylinders
Single Cylinder
Displacement
147.5 cc
Electrical
12 V, 2.5 Ah
Transmission
No. of Gears
4 - Speed transmission
Performance
Maximum Power
12 bhp / 8.95 kW @ 7000 rpm
Max. Torque
10.5 Nm @ 6500 rpm
Start
Kick Start
Suspensions
Front
Hydraulically damped telescopic suspensions
34
Rectangular box swing arm, 5- step adjustable shock absorber, Triple rated spring
Rear Brakes
Front
Disc brake at front, 240 mm / Disk brake 130 mm (Optional)
Rear
Drum brakes at rear 130 mm dia
Tyres
Front
2.75
Rear
90 / 90 x 18
TVS Star
TVS Company has come up with different kinds of motorcycles, which are marketed with all customized specifications. TVS Star is one of the most market friendly bikes of this company. This has all the technical attributes, which are required in the market nowadays.
There are found two models in TVS motors:
•
TVS Star
•
TVS Star City
TVS Star
TVS star with its stylish body graphics and muscular body framing is ruling over the market of bikes.
35
Its 4-stroke air cooled OHC engine delivers power of 5.5 kW @ 7500rpm. Its elegant head lamp, powerful indicators provide safer riding even at dark night.
It is found in different colors:
•
Red
•
Black
•
Blue
TECHNICAL SPECIFICATIONS OF TVS STAR Dimension & Weight
Overall height
1058 mm
Overall length
2002 mm
Overall Width
700 mm
Wheelbase
1250 mm
Ground Clearance
165 mm
Kerb weight
104 kg
Fuel Tank Capacity
16 Litres
Engine
Type
Air Cooled, OHC
Stroke (2/4)
4 Stroke
No. of cylinders
Single Cylinder
Bore x stroke
51.0 mm x 48.8 mm
Displacement
99.7cc
Electrical
12V 35/35 W, CDI
Transmission
No. of Gears
4 - Speed constant mesh
Performance
Maximum Power
5.50 kW @ 7500 rpm
Max. Torque
7.5 Nm @ 5500 rpm
36
Start
Kick Start
Suspensions
Front
Telescopic hydraulic fork 110 mm stroke
Rear
Spring loaded double acting hydraulic shocker 78 mm stroke
Brakes
Front
Disc brake 110 mm dia. at front / Drum
Rear
Drum brakes 110 mm dia. at rear
Tyres
Front
2.75
Rear
3.0” x 18
TVS Star City
Its stylish alloy wheels and sleek designed new exhaust are taking the breath away of every bikers. Other features like single touch ride switch shocks, extra grip tyres etc can be very much helpful in riding this bike in any terrain.
Its powerful headlamp and useful parking light leave an additional impression on buyer's mind.
Its new Roller Cam Follower (RCF) technology results in reduction of engine friction. Its engine maintains the mileage of 102 kmpl.
It is found in different colors:
•
Red
•
Purple
37
•
Black
TECHNICAL SPECIFICATIONS OF TVS STAR CITY Dimension & Weight
Wheelbase
1250 mm
Kerb weight
104 kg
Fuel Tank Capacity
16 Litres
Engine
Type
Air-Cooled OHC
Stroke (2/4)
4 - Stroke
No. of cylinders
Single Cylinder
Bore x stroke
51.0 mm x 48.8 mm
Displacement
99.7 CC
Electrical
12 Volts
Transmission
No. of Gears
Speed Gears, Constant mesh Only
Performance
Maximum Power
7.5 bhp / 5.50 kW @ 7500 rpm
Max. Torque
7.5 Nm @ 5000 rpm
Start
Kick Start
Suspensions
Front
Telescopic hydrolic fork,(110 mm stroke)
Rear
Spring-loaded hydraulic shocker (78mm stroke)
Brakes
Front
110 mm Disc Brakes
Rear
110 mm Drum Brakes
Tyres
Front
2.75
Rear
3.0
38
TVS Victor
This bike comes equipped with various advanced and market capturing features and equipments. This is the main reason that this category of motorcycle from TVS Motors is giving tough competition to its competitors.
Its lighting arrangement is well planned to prevent accident even at night. This lighting arrangement includes angular multi reflector, trapezoidal head lamp with halogen bulb, shapely turn signal lamps, clear lens on tail lamp for enhanced rear view etc.
Various models found in TVS Victor like:
•
TVS Victor GLX
•
TVS Victor GX
•
TVS Victor Edge
TVS Victor GLX
Its 125 cc VT-i engine delivers power of 10 bhp (7.36 kw) and mileage of 85 kmpl. This fuel economy duralife engine is highly temperature sensitive which is helpful in sensing the low temperature of the engine. Accordingly engine activates spark plug and advances the ignition timing.
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This bike is equipped with various high-end designs, which include digitally designed petrol tank with knee recess, twin pod instrument panel with Econometer, fuel gauge, trip meter and tachometer etc.
Its comfort feature comprises triple rated 5 step adjustable rear and telescopic front shock absorbers, which result in synchronized suspension.
It is found in different colors:
•
GLX Red
•
GLX Blue
•
GLX Black Silver
TECHNICAL SPECIFICATIONS OF TVS Victor GLX Dimension & Weight
Overall height
1136 mm
Overall length
2017 mm
Overall Width
770 mm
Wheelbase
1260 mm
Ground Clearance
164 mm
Kerb weight
118 kg
Fuel Tank Capacity
13 Litres
Engine
Type
Air Cooled, OHC
Stroke (2/4)
4 Stroke
No. of cylinders
Single Cylinder
Bore x stroke
54.5 mm x 53.5 mm
Displacement
124.8 cc
40
Electrical
12 V, 35 /35 Watt, Digital ignition
Transmission
No. of Gears
4 - Speed constant mesh
Performance
Maximum Power
7.16 kW @ 7500 rpm
Max. Torque
9.5 Nm @ 5500 rpm
Start
Kick Start
Suspensions
Front
Telescopic oil- damped, 105 mm travel
Rear
Hydraulic with co-axial spring, 75 mm travel
Brakes
Front
Drum brake 130 mm dia. / Disc brakes 240 mm (Optional)
Rear
Drum brakes 130 mm dia. at rear
Tyres
Front
2.75
Rear
3.0” x 18
TVS Victor GX
Its 110 cc awesome duralife engine delivers maximum power of 6 kW (8.1 bhp) and maximum torque of 8.1 Nm. Single down tubular frame with engine reduces the discomfort of the vibration. This motorcycle comes with new all up gear mechanism along with convenient gear shifting.
Its rider switch is included in this bike to absorb the optimum rear shock with or without a pillion rider. Telescopic front forks along with rear shocks are present in this bike to provide synchronized suspension system.
41
Rectangular swing arm for easy gripping and anti-skid special compound tyres make this bike stable in any road condition. Microprocessor digital ignition system determines the optimum ignition system.
This Bike comes with different colors:
•
Red
•
Blue
•
Black
•
Grey
•
Green
TECHNICAL SPECIFICATIONS OF TVS Victor GX Dimension & Weight
Overall height
1136 mm
Overall length
2017 mm
Overall Width
770 mm
Wheelbase
1200 mm
Ground Clearance
164 mm
Kerb weight
113 kg
Fuel Tank Capacity
11 Litres
Engine
Type
Air Cooled, OHC
Stroke (2/4)
4 Stroke
No. of cylinders
Single Cylinder
Bore x stroke
51 mm x 53.5 mm
Displacement
109.3 cc
Electrical
12 V, 35 /35 Watt, Digital ignition
Transmission
42
No. of Gears
4 - Speed constant mesh
Performance
Maximum Power
8.1 bhp / 6 kW @ 7250 rpm
Max. Torque
8.1 Nm @ 5500 rpm
Start
Kick Start
Suspensions
Front
Telescopic oil- damped, 100 mm Travel
Rear
Hydraulic with co-axial spring, 75 mm travel
Brakes
Front
Drum brake 130 mm dia. at front
Rear
Drum brakes 110 mm dia. at rear
Tyres
Front
2.75
Rear
3.0” x 18
TVS Victor Edge
Its 125 cc duralife engine with low friction and Roller Cam Follower (RCF) technology delivers super power of 9.2 bhp and better mileage. Its Nitro Gas3 shocks assure the problem free driving. This bike is equipped with Econometer, which maintains the ignition timing through microprocessor and keeps an eye on the mileage.
To make this bike safer, manufacturers of this bike have selected alloy wheels, and super stop front and 130mm large rear disc brake for proper security of the biker and complete pleasure of riding. Its rectangular swing arm and a new frame with additional reinforced brackets for engine mounting ensure the proper stability of the bike. It is found in different colors:
•
Red Gold
•
Black Blue 43
•
Blue Gold
•
Silver Blue
•
Black Copper
TECHNICAL SPECIFICATIONS OF TVS VICTOR EDGE Dimension & Weight
Overall height
1058 mm
Overall length
2002 mm
Overall Width
700 mm
Wheelbase
1240 mm
Ground Clearance
165 mm
Kerb weight
117 kgs
Fuel Tank Capacity
11 Litres
Engine
Type
Air-Cooled OHC
Stroke (2/4)
4 - Stroke
No. of cylinders
Single Cylinder
Bore x stroke
54.5 mm x 53.5 mm
Displacement
124.8 CC
Electrical
12 Volts
Transmission
No. of Gears
4 - Speed Gears, Constant mesh Only
Performance
Maximum Power
9.2 bhp / 6.77 kW @ 7000 rpm
Max. Torque
10.0 Nm @ 4000 rpm
Start
Kick Start
Suspensions
Front
Telescopic Oil-Damped, 105 mm Front Suspensions
Rear
Nitro GAS3 Shock Absorbers, Co-axial Spring with 5 Step Adjustable Preload, 75 mm at Rear
44
Brakes
Front
240 mm Disc Brakes (Disc) / 130 mm Drum Brakes (Drum)
Rear
130 mm Drum Brakes
Tyres
Front
90 x 90 x 17 (Disc) / 2.75" x 18" , Spoked Wheel (Drum)
Rear
3.0 (Disc) / 3.0" x 18" (Drum)
45
OBJECTIVES OF THE STUDY Advertising plays a major role in present market conditions in making or modifying the consumers’ purchase decision. Also every task is objective oriented. The major objectives for our study are: 1.
To study the need analysis of consumers.
2.
To analyze the consumer decision-making process with due attention to factor responsible for it.
3.
To know the brand loyalty among the consumer.
4.
To find out the motivating factors for consumer in purchasing the bikes.
46
47
RESEARCH METHODOLOGY A large portion of society depends upon two-wheelers for transportation and travel, therefore the relationship between the customers and the market players must be established and explored to make the marketing effort fruitful and profitable. Thus it is reflected in the above wording that the present study shall be useful in meeting and exploring the proposed objectives. Therefore to make the present study meaningful, the data shall be collected from various sources such as journals, newspapers, Internet, etc. that will serve as the base for the secondary data and for interacting with the respective users of the two-wheelers.
Steps of Methodology Research Design
48
Collection of Data
Organization of Data
Presentation of Data
Analysis of Data
Interpretatio n of Data
Research Instrument The proposed study is based on both primary and secondary data. The main sources of the secondary data to be used in the study shall be collected through newspapers, magazines, and journals, published reports of the industry (two-wheelers) players and the Internet. For the primary data the customers shall be contacted with the questionnaire designed to gather the data relevant with objective of the study.
Sampling Plan For the purpose of gathering the primary data the customer numbering 200 (approx.) shall be contacted with the help of a questionnaire. The sampling shall be random and discrete.
Area for Sample
The area, which will be considered for the purpose of present study, will be Panipat only.
49
50
ANALYSIS & INTERPRETATION Q.1) Do you have a bike? Bike
No. of Respondents
Yes
160
No
40
200 150 No. of Respondents
100 50 0 yes
no
Analysis It is clear from the above diagram that most of the people own the bike.
51
Q.2) Which company bike you have? Company Name
No. of Respondents
Bajaj
60
Hero Honda
80
TVS
35
Yamaha
25
25 60 35
Bajaj HeroHonda TVS Yamaha
80
Analysis
52
It is clear from the above diagram that the Bajaj and Hero Honda company are the market leaders.
Q. 3) Are you planning to purchase a bike? Planning to Purchase
No. of Respondents
Yes
90
No
110
s 120 t n e 100 d n 80 o p s 60 e R 40 f o . 20 o N
Series1
0
Yes
No
Analysis
It is clear from the above result that mostly customers ae not planning to purchase the bike.
53
Q. 4) Which brand you preferred?
s t n 80 e d n 60 o p s 40 e R f 20 o . o 0 N
Brand Name
No. of Respondents
Bajaj
60
Hero Honda
70
TVS
40
Yamaha
30
No. of Respondents
Bajaj
Hero Honda
TVS
Yamaha
Brand Name
Analysis It is clear from the above diagram that the most of the people will prefer Bajaj and Hero Honda as a brand. 54
Q.5) Why this particular brand you preferred? Reasons
No. of Respondents
Style
35
Mileage
45
Colours
35
Design
40
Durability
45
Durability s n o s a e R
Design Colours
Series1
Mileage Style 0
10
20
30
No. of Respondents
Analysis
55
40
50
It is clear from the above diagram that the most of people will prefer brand Bajaj and Hero Honda because mileage, durability and design.
Q.6) For what purpose you purchase the bike? Purpose
No. of Respondents
For Comfort
40
For Profession
60
For Style
20
For Daily use
80
Purpose
40
For Comfort
80
For Profession For Style 60
20
Analysis
56
For Daily use
It is clear from the above diagram that the most of the people use the bike for their profession and daily use.
Q.7) Who influence you to purchase the bike? Factors
No. of Respondents
Advertisement
25
Celebrities
30
Neibours
20
Friends
35
Brand Name
40
Family
50
57
s t n e d n o p s e R f o . o N
60 50 40 30 20 10 0
Series1
t s n l y r s d s m e i e e i i u t o i e n N a a m m r b b e i F r F s e l e i d t N n r e a C v e B r d A Factors
Analysis It is clear from the above diagram that most of people influenced by the family, brand name and friends to purchase bike.
Q.8) Are you brand loyal? Brand Loyal
No. of Respondents
Yes
130
No
70
58
130
150 No. of 100 Responde 50 nts
70 Series1
0 Yes
No
Brand Loyal
Analysis It is clear from the above diagram that most of people are brand loyal.
Q.9) If you suggested anybody to purchase bike, which brand you suggested? Brand Name
No. of Respondents
Bajaj
65
Hero Honda
75
59
Tvs
35
Yamaha
25
25 65
bajaj
35
Hero Honda TVS Yamaha 75
Ananlysis It is clear from the above diagram that most of people suggested Hero Honda and Bajaj brand anybody to purchase the bike.
Q.10) Why you suggested that particular brand? Factors
No. of Respondents
Comfort
40
Cheaper Source
25
Style
30
After Sale Services
45
60
Value for Money
25
Various Schemes
35
50 40 30 No. of Respondents 20
45
40 25
35
30
Comfort Cheaper Source
25
Style After Sale Service
10
Value for Money
0 1
Various Schemes
Factors
Analysis It is clear from the above diagram that most of people suggested brand because of style, comfort and various schemes.
Q.11) What are the price factors, which motivate you to buy the bikes? Price Factors
No. of Respondents
Reliable
55
Off Season
40
Schemes
50
Discounts
45
Any Other
10
61
10
Any other s r o Discounts t c a F Schemes e c i r Off Season P
45 50
Series1
40
Reliable
55 0
10
20
30
40
50
60
No. of Respondents
Analysis From the above diagram it is clear that the price factor such as reliable, discount and schemes motivate the people to buy the bike.
Q.12) From where did you purchase the bike? Factors
No. of Respondents
Authorized Dealers
80
CSD Canteens
40
Financers
60
Any other
20
62
s t n 100 e d 80 n o 60 p s e 40 R f 20 o . 0 o N
80 60 40
Series1 20
d e s z r i e r l o a h t e u D A
s r e c n a n i F
s n D e e S t C n a C
r e h t o y n A
Place Factors Analysis It is clear from the diagram that the most of the people buy the bike from authorized dealers and financer.
63
FINDINGS •
It was found that the customers are brand loyal to Bajaj and Hero Honda, only because of after sale services and less maintenance ability.
•
Most of the people need the bikes for their profession and for the local journey.
64
•
People are mostly motivated by user life style, peer group and status factors to buy the bikes.
65
LIMITATIONS •
Consumers sometimes find it difficult to express their feelings due to various barriers and thus the results may be far from reality.
•
The time and money are also big constraints in the course of the research process.
66
•
The sample size being smaller may not lead to the generalized results for a larger population base.
67
SUGGESTIONS •
TVS Company will go for more advertisement by using celebrities for making brand preference.
68
•
TVS have concentrate on the style, design & comfort in their bikes.
•
Sales promotional schemes can be offered by TVS Company to meet competition with leading companies.
•
TVS Company should launch the new models frequently in a market so that they can build the brand image of its bikes among the customers.
•
The company has provided more after sales services.
69
BIBLIOGRAPHY
70
TEXT BOOKS: Research Methodology
-
C. R. Kothari
Research Methodology
-
G. C. Beri
Marketing Management
-
Philip Kotler
WEBSITES: www.google.com www.tvsmotor.in www.bajajauto.in
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QUESTIONNAIRE
72
Name………………………………………………………………. Occupation………………………………………………………… Age…………………………………………………………………. Sex…………………………………………………………………..
Q. 1) Do you have a bike?
Yes
No
……
……
If yes, give the answer of Q. No. 2 otherwise go to Q. No. 3 Q. 2) Which company bike you have?
Bajaj ……
Hero Honda ……
Tvs
Yamaha
……
……
Q. 3) Are you planning to purchase a bike?
Yes
No
……
……
Q. 4) Which brand you preferred?
Bajaj ……
Hero Honda ……
Tvs
Yamaha
……
……
Q. 5) Why this particular brand you preferred?
Style
Mileage
……
73
……
Colours
……
Durability
……
Design
……
Q. 6) For what purpose you purchase the bike?
For Comfort ……
For Profession
For Style ……
For Daily use
……
……
Q. 7) Who influence you to purchase the bike?
Advertisement
……
Celebrities ……
Neibours
……
Friends
……
Brand Name
……
Family
……
Q. 8) Are you brand loyal?
Yes
……
No
……
Q.9) What are the price factors, which motivate you to buy the bikes?
Reliable
……
Off season ……
Schemes
……
Discount
Any other
……
……
Q.10) From where did you purchase the bike?
Authorized Dealers
……
Financers
……
CSD Canteens
……
Any other
……
74
