#o'(entral #o '(entral )ai* +esort usiness )lan
Name & ID: Fonmanu, Melanie S11073948 Harshmeetal Harsha s110960 Na!u"a #roni s11074178 $ersoni %rae s11100093
(ontents I-
#.euti! #.euti!e e Summar/----Summar/------------------------------------------------------------------------------------------------------------------------------------------------------------ -----------
II-
usiness usiness Desriti Desrition---on-------------------------------------------------------------------------------------------------------------------------------------------------------------4 --------4
III-
Statement Statement on Sustainai Sustainailit/lit/--------------------------------------------------------------------------------------------------------------------------------------------- 2
#n!ironmentall/ (onsiousness------------------------------------------------------------------------------2 #onomiall/ Sustainale-----------------------------Sustainale----------------------------------------------------------------------------------------------------------------------------------------------- 6 Soiall/ Sustainale------------------------------------------------------------------------------------------------7 I$I$-
Maretin Maretin------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------7 7
M5+# NI(H# 5ND M5+# SH5+#----------------------------------------------------------------------7 (M)#II$# 5N5SIS------------5N5SIS---------------------------------------------------------------------------------------------------------------------------------------------------------------------- 9 )+I(IN% )I(---------------------------)I(----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 9 )remium riin----------------------------riin---------------------------------------------------------------------------------------------------------------------------------------------------------------------- 9 un"le riin----------------------------------riin--------------------------------------------------------------------------------------------------------------------------------------------------------------------- 9 M5+# S+5#%-S+5#%------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 10 $- erations--------------------------------erations------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 11 ;onin--------------------------------;onin------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 11 a.--------------- a.----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 1 Failities & #
ient ?ater (onsumtion-------------------------------------------------(onsumtion--------------------------------------------------------------------------------------------------------------- 14 +e"ue #ner/ (onsumtion--------------------------------------------------------------------------------12 ?aste ?a ste +e"ution-------------------+e"ution--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------16 16 +e"ue (aron Footrint---------------------Footrint----------------------------------------------------------------------------------------------------------------------------------------------------- 16 Biodiversity Hotel ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 17
$I- Manaement------------------------------------------Manaement----------------------------------------------------------------------------------------------------------------------------------------------- --------- 18 $III- Finanial )lan------------------------------------)lan------------------------------------------------------------------------------------------------------------------------------------------------------------------ 0 ale ale 51--------------------------51----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 1 ale ale 51-3-------------------------51-3---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 1 ale ale 51-4-------------------------51-4---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 1 Senario 5nal/sis-------------------------------------5nal/sis---------------------------------------------------------------------------------------------------------------------------------------- ---------- 2 Finanin lan---------------------------------lan------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 6 I@- (ritial +iss Sement-----------------------------------Sement------------------------------------------------------------------------------------------------------------------------------------------- 6
)rie uttin / ometitors-------------------------------ometitors---------------------------------------------------------------------------------------------------------------------------------6 6 Maretin-----------------------Maretin------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- --- 6 5n/ otential un=a!orale'in"ustr/ Ai"e tren"s----------------------------------------------------7 tren"s----------------------------------------------------7 Damae "ue to Natural Disaster-------------------------------------------Disaster--------------------------------------------------------------------------------------------------------- 7 )h/sial, reulator/ or reutational riss "ue to limate hane--------------------------7 Desin or manu=aturin osts in e.ess o= estimates------------------------------------------7 estimates------------------------------------------7 Sales roBetions not ahie!e"---------------------------------------------------ahie!e"------------------------------------------------------------------------------------------------------- 8 Hotel "e!eloment she"ule not met-------------------------------------------------------------------8 )oAer-----------------------)oAer--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- -------- 8 ?ater----------------?a ter-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 9 ransortation----------- ransortation--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 9 Sulier Disrution-------------------------------Disrution------------------------------------------------------------------------------------------------------------------------------------------------------------- 9 )olitial )olitial Instailit/------Ins tailit/------------------------------------------------------------------------------------------------------------------------------------------------------------------------ -------- 9 Har!est Strate/----------------------------------Strate/--------------------------------------------------------------------------------------------------------------------------------------------------------- ------- 30 Manaement (hane------------------------------------------(hane------------------------------------------------------------------------------------------------------------------------------------------ 30 Hotel C%oin )uli------------------------)uli-------------------------------------------------------------------------------------------------------------------------------------------------------------- -- 30 Sellin the usiness----------------------------------------------------------------------------------------------30 Manaement u/out-------------------------------------------------------u/out--------------------------------------------------------------------------------------------------------------------------------- 31 @II- Milestone She"ule----------------She"ule-----------------------------------------------------------------------------------------------------------------------------------------------------33 -----------------33 iliorah/------------------------iliorah/-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ------- 34
I-
#.euti!e Summar/
A 5 star hotel offering offering a Fiji Green Eco experience, Eco-Central Pacific esort !ill "e o!ned " y the Fon#an$, %av$da, %av$ da, Harsh#eetal and &ersoni &ersoni Partnership' (he resort vent$re is anticipated to operate "y )*+ and !ill "e located in the heart of the a"eto .o$ntains in %adi a#idst the green and l$sh rainforest' (his ne! hotel vent$re is anticipating to "ring into Fiji/s to$ris# ind$stry a ne! green ad$lt excl$sive experience that no other hotel of a 5star stat$s offers !ithin the co$ntry' .ar0et offerings !ill incl$de l$x$rio$s 5star pac0ages incorporated !ith a totally green and rainforest experience $p in the #o$ntains' 1ith a selective #ar0eting strategy, Eco-Central Eco-Central Pacific esort intends to attract those of the !ealthy and $pper-class societies !ho are o$r target #ar0et that are loo0ing for an excl$sive green experience' 1ith an initial invest#ent of 234,44,*6*, resort sales are forecasted to "e a fig$re of 26*,55+,5** in the first year !hich !ill increase "y 2+),4+,+3 "y the third year' Ann$al Ann$al net inco#e is anticipated to rise to 2+,634,54 2+,634,5 4 in three years' 7n addition to this, scenario analysis of the "$siness ill$strates a positive net inco#e can "e achieved if sales vol$#e do no drop #ore than )58 of the forecasted fig$re' 9verall, the Eco-Central Pacific esort is a feasi"le and profita"le project to invest in, as given the #ar0eting initiatives and reven$e and financial fig$res'
Annual Sales Annual Net Income Return on Euity
Financial Highlights by end of 2019 25:,55:,)+3 2+,634'54 +6'38
II-
usiness Desrition
(he "$siness na#e Eco-Central Pacific esort !as chosen "eca$se "eca$ se it signifies the direction ;to a sophisticated long-ter# !orth of o$r property !ith an environ#entally-friendly properties !hose #anagers are 0een to organi 9%E A%? 9%@ EA( EA(H' H' 7t also ai#s to #aintaining staff and repeat c$sto#ers lasting as #anage#ent evidently cares for their vigor and !ell-"eing, Green Hotels Assosciation, )*+5'D (he Hotel and (o$ris# 7nd$stry 7nd$stry in Fiji is one that has #ar0edly #ar0edl y developed over the past )*years' )* years' A hefty share of the ind$stry is #otivated "y the private sector' ;(o$ris# ;(o$ris# $nder!rites ro$ghly +'* percent to GD providing direct and indirect jo"s to approxi#ately 6*,*** people' 7n )*+), it !as projected that gross inco#es fro# the to$ris# ind$stry !as 2+':"n, !hich is aro$nd +' percent of G?P' (here are presently 34 hotel lodgings co$ntry!ide to acco##odate for to$rists of !hich *8 are occ$pied, 7nvest#ent Fiji, )*+5'D (o$rist (o $rist infl$xes into the co$ntry co$ntr y is pro#ising !ith to$rist arrivals acc$#$lating progressively over the recent years !ith an $ps$rge of :33,5)* to$rist entrances fro# year )***)46,** to )*+)33*,54*' (o$ris# (o$ris# Fiji is loo0ing to!ards the north to the #o$nting Asian states for $pco#ing develop#ent forecasts, na#ely China, o$th orea and (ai!an' .oving on!ard, (o$ris# (o $ris# Fiji also devising to re"rand !ith the #otto Fiji, !here content#ent finds yo$/ to s$"stit$te the nation/s existing Fiji .e/ cr$sade' 1ith govern#ent assistance (he (o$ris# (o$ris# ind$stry is set to "ring in a target of + #illion visitors "y )*+3 . ;(he Fiji to$ris# sche#es involved nat$ral c$lt$ral, cr$ising, !ater sports resort activities, yachting, s$rfing, diving, !edding honey#oon, hon ey#oon, shopping, sports and co##$nity village to$rs' 9penings availa"le in the (o$ris# (o$ris# sector are Agro (o$ris#, (o$ris#, pa (o$ris#, (o$ris#, Health (o$ris#, (o$ris#, port (o$ris#, (o$ris#, %a$tical (o$ris#, (o$ris#, etire#ent esort &illage, &illage, 7ntegrated esort, and esorts &illas, &i llas, 7nvest#ent Fiji, )*+5'D ) *+5'D At Eco- Central !e !ill provide a variety of services that !ill "e tailored to s$it and satisfy the hoteliers trip #a0ing it inti#ate, !orth!hile, f$n, relaxing, #e#ora"le and enjoya"le !ith the incl$sion of o$r l$x$rio$s spas go$r#et resta$rant, green activities, and friendly services'
IIIII I-
Stat St atem emen entt on on Sus Susta tain ina ail ilit it/ /
$staina"ility involves the $se of nat$ral reso$rces !ith a #indset of preserving the# for o$r generat generation ionss !itho$t !itho$t totall totally y exploi exploiti ting ng the#' the#' As a hotel, hotel, it is i#port i#portant ant that that !e consid consider er s$staina"ility in o$r policies and #ission state#ents as it provides $s !ith a direction on ho! !e are to go a"o$t !ith operations' According to the >nited %ations eport ;9$r Co##on F$t$reD, $staina"le $staina"le ?evelop#ent ?evelop#ent “is the development that meets the needs of the present without 1ith this this defini definition tion in compromising the ability of future generations to meet their needs”' 1ith #ind, o$r hotel #$st carry o$t its operations in s$ch !ays that are consistent !ith this state#ent' 7n going a"o$t o$r "$siness, Central Pacific Hotel !ill "e g$ided "y the follo!ing s$staina"ility principles
#n!ironmentall/ #n!ironm entall/ (onsiousness 1e are co##it co##itted ted to carryi carrying ng o$t #eas$r #eas$res es that are enviro environ#e n#enta ntally lly s$s s$stai taina"l na"lee in o$r oper operat atio ions ns to red$ red$ce ce the the i#pa i#pact ct on o$r o$r deple depleti ting ng reso reso$r $rce ces' s' 7n o$r o$r effo effort rtss to pract practic icee environ#ental s$staina"le develop#ent !e !ill foc$s on red$cing o$r energy cons$#ption "y installing energy saving light "$l"s, energy efficient refrigeration and solar energy cons$#ption' (hese #eas$res !ill assist $s in contri"$ting to the saving of o$r energy reso$rces'
F$rther#ore !e are also co##itted to the efficient cons$#ption of !ater at the lo!est levels' By installing lo! flo! sho!ers and taps and practicing rain!ater harvesting, !e are dedicated to $sing !ater efficiently and saving !ater in o$r day to day activities' Co##it#ent to red$cing car"on footprint is also a principle !e !ill strive for, as incentives !ill "e provided for g$est !ho are a"le to red$ce their car"on footprint thro$gh the #onitoring of car"on footprint "y $se of car"on footprint calc$lators installed in roo#s'
1aste ste red$c red$cti tion on is anot anothe herr aven$ aven$ee !e !ill !ill p$rs$ p$rs$ee in the the Hote Hotel' l' (h (hro ro$g $gh h the the $se $se of "iodegrada"le plastics, practicing of re$se and recycling and the install#ent of environ#ent friendly "iolytic degrada"le se!erage syste# to process ra! se!er discharge fro# the Hotel, #a0es the !aste har#less as it leaves the hotel and th$s not having an i#pact on the environ#ent'
9$r vent$re is to "e the first 5 tar Eco Hotel in the co$ntry and !e are co##itted to "eing a ;Green HotelD that !ill practice s$staina"le develop#ent thro$gho$t' 7n o$r operations !e !ill set aside a 5 acre land specifically for the p$rpose of s$pplying o$r resta$rants !ith fresh fresh and healthy healthy prod$c prod$ce' e' %ot only are !e saving saving #oney, #oney, "$t also red$ci red$cing ng car"on car"on footpr footprint int no trans transpor portat tation ion,, th$s th$s no e#issi e#ission on,, red$ci red$cing ng o$r depende dependency ncy on o$tsid o$tsidee s$ppliers and at the sa#e ti#e efficiently #a0ing $se of availa"le reso$rce'
#onomiall/ Sustainale (he Hotel is also 0een to "e econo#ically s$staina"le in !hatever !ays it can' .ajority of the #aterials for the constr$ction of o$r Hotel !ill "e so$rced fro# local s$ppliers and staff #e#"er #e#"erss !ill !ill all "e so$ so$ght ght locally locally excl$di excl$ding ng the top level level #anager #anagerss and fe! other other positions' (his allo!s for reven$e earned #oney to circ$late !ithin o$r econo#y and not "e lost to lea0ages' F$rnit$re and eI$ip#ent $sed are all locally #ade prod$cts and !e !ill also enco$rage o$r g$ests to p$rchase Fiji .adeD prod$cts that are to "e displayed in o$r retail shops' F$rther#ore thro$gh o$r ti#ely "$s sh$ttle sched$les to the airport and aro$nd %adi, !e enco$rage o$r g$ests to #a0e $se of this service and not hire vehicles as this !o$ld "e econo#ically efficient' Also !e set aside activities for o$r staff s$ch as sports and "ili"ili races to involve the# in and also a lso free #edical care' (his has proven to "e effective as healthy !or0ers are proven to "e prod$ctive #e#"ers of society' By practicing all these !e are a"le to earn for o$rselves and at the sa#e ti#e contri"$te s$staina"ly to the !elfare of the econo#y and other 0ey sta0eholders'
Soiall/ Sustainale 9$r ai# for this vent$re is to also "e ocially $staina"le in !hatever services !e provide' ocial s$staina"ility i#plies a syste# of organi
Hotel, "$t !e e#phasis that they go to their respective fa#ilies and co##$nities and ed$cate the# a"o$t living s$staina"ly' (his !ill "ring a"o$t great a!areness on this iss$e and allo! the# to appreciate the i#pacts o$r actions today can have on $s and the f$t$re generations'
Final Finally ly o$r o$r Hote Hotell is dedi dedicat cated ed to givi giving ng "ac0 "ac0 to soci society ety'' 1e see see that that Corp Corpor orat atee oci ocial al esponsi"ility is vital for o$r existence' 7n doing so, !e are loo0ing at assisting yo$ths of near"y villages !ith sports facilities and eI$ip#ents, #ainly r$g"y gear and sponsoring charity events aro$nd %adi' 7n practicing CJ !e "elieve that o$r "$siness can have an i#pact on the lives of people not so privileged !ith "enefits #any #ay enjoy' By doing this !e portray a good pict$re of o$r vent$re and is a positive indication to o$r 0ey sta0eholder the c$sto#ers'
I$-
Maretin
Eco Central Pacific Hotel is !illing to start !ith a "ig "ang in the #ar0et' And !e are located in the "ea$tif$l and $nto$ched land of a"eto, %adi'
M5+# NI(H# 5ND M5+# SH5+# Before Before starting starting $p !ith the constr$cti constr$ction on activities activities,, general s$rvey !ill "e done in societies societies and !ith respective to$rists' A list of I$estionnaire !ill "e distri"$ted to people and it !ill state !hat types of services they expect fro# the ne! vent$re, !hereas personal intervie!s !ill also "e carried o$t to see ho! people respond to I$estions and !hat they call a l$x$ry and divine service' o#e I$estions that can "e as0ed co$ld "e these •
As an individual where would you willingly want to spend your holidays?
•
And whom you want to spend time with?
•
•
What type of environment or atmosphere you want to spend your time? And what do you expect the services to be like when you hear the word !"# $%A&? $%A&?
7n relation to the intervie!s and I$estionnaires distri"$ted, the response fro# the people !ere that they !ant an exotic place for their stay at a hotel !here services are provided at their "est level !ith excl$sive roo# service, c$sto#ers have really high expectations and #ost locals, they get disappointed as they are not treated fairly, their co#plaint is that in #any hotels they have "een to, the !or0ers attend to to$rists first and later attend locals, their arg$#ent is that they pay the sa#e fee charged as the rest of the visitors so they sho$ld "e eI$ally treated a#ong the#' 7t
!as also noted that #ainly people !ant to spend their ti#e !ith the loved ones s$ch as a co$ple' (he decision !ill "e #ade on cons$#er preferences for a happy and satisfied c$sto#er'
(he mar!et share !ill "e planned and allocated allocated and price attri"$ti attri"$tions ons !ill "e #ade to convert insights into action' (ravelling and leis$re activities are planned accordingly as the hotel !ill have t!o helicopters as the resort is located $p in the hills hills in a"eto, %adi' 9ne helicopter is for sightseeing sightseeing and the other is for e#ergency cases' cases' .ini "$ses !ill !ill also "e acco##odated acco##odated for people !ho prefer "$s rides, in addition !e !ill have a li#o$sine for "$siness expertise fro# overseas or high ran0 "$siness professionals' Eco-friendly environ#ent for the c$sto#ers availa"le at all ti#es on the nat$res pea0' (he activities availa"le for to$rists at close proxi#ity are
Kip linings in the hills
A to$r to the garden of the leeping giants
.$d "ath
!aterfalls
hi0ing and tre00ing
c$lt$ral centre
river 0aya0ing
horse riding
hot springs
picnics
range rovers for hire
paint"all and fishing
(M)#II$# 5N5SIS As a ne! vent$re in the #ar0et o$r co#petitions are not ind$strialised resorts "$t rather a vent$re that has care and concerns a"o$t the nat$re and foc$s on exploring the "ea$tif$l environ#ent of a clean at#osphere' (he pricing leadership is deter#ined "y the l$sh l$x$ry services and the I$ality leadership is o"tained "y the nat$re itself' And thro$gho$t so #any years hotel o!ners are foc$sing on #a0ing profits and hardly anyone tries to practice s$staina"ility at the sa#e ti#e' Fe! years "ac0 ' (utrigger on the )agoon practiced going green, and they
distri"$ted "io-degrada"le "ags to people in society and other relevant places' (his a!areness !as a s$ccessf$l one as 9$trigger is one of the reno!ned hotels in Fiji' B$t o$r #ain foc$s is to adapt to techniI$es that co$ld save the f$t$re generation, to "e #ore a!are of cli#ate change and its conseI$ences and do o$r "est to "e eco-friendly in ter#s of o$r services, reso$rces and facilities provided'
)+I(IN% )I( 5 G$estroo#s +5 l$x$ry s$ites
)* $pper scale
"2000
)* $pscale
"1#00
6* #id scales
"9#0
+5 l$x$ry s$ites
"$000
(he "est s$ita"le pricing strategy for Eco- Central esort is the premium pricing and and the bundle pricing '
)remium riin - a high price is set that reflects the excl$siveness of the esorts prod$ctsJ this is d$e to the I$ality and efficiency availa"le for the c$sto#ers'
un"le riin - the resort offers "$ndles of prod$cts at a red$ced price' A !ee0ly pac0age and !ee0end pac0age is offered for a stay in the esort !hich "eco#e #ore flexi"le for c$sto#ers to spend their #oney'
M5+# S+5#% %adi 7nternational airport is a geta!ay for to$ris# ind$stry in Fiji' (he ta"le "elo! sho!s the visitor arrivals in Fiji in )*+: and )*+6 fiji visitors "$rea$ statistics, statistics, )*+:-)*+6 "!$!%(& A&&!"A)$' A"#&AG# )#*G%+ ( $%A, - #A&*!*G$ &isitor arri'als (numbers) arri'als (numbers) &isitor de*arture (numbers)
201$ 35,*3 36,):6
201% 5+:,++* 5*,**
A'erage
lengt ngth
(days) +otal +otal 'isitor 'is itor days Earn Earnin ings gs fro from
of
sta stay
tour touris ism m
4'5
4'63
3 + 6 ) ,4 : 4 + : + ')
635,** +*:5'
(F,- millions)
(he )*+6 to$rists list ignores the #onth of 9cto"er, %ove#"er and ?ece#"er' o it can "e noted that the to$ris# ind$stry is l$crative in o$r co$ntry' 1e targeting to$rists level to "e at its increasing so Fiji/s econo#y co$ld gro!' A-&ER+ISIN. /AN
Eco Central Pacific Hotel !ill create a cost-eff cost-effective ective ca#paign ca#paign foc$sed foc$sed on p$"licity and direct #ar0eting' Before lodging the official "$siness, it !o$ld "e favo$ra"le as to advertise on radio and (& social #edia plans' (his !ill "e a co#petitive factor and the general p$"lic !ill "e infor#ed a"o$t the resort and can do f$rther research on o$r !e"site for the services provided' 9$r !e"s !e"sit itee !o$l !o$ld d "e !!!'ecocentralpacific'co#'fj !!!'ecocentralpacific'co#'fj'' (he hotel hotel "$s "$sine iness ss #ainly #ainly foc$se foc$sess on the !ealthy
Honey#ooners
@ocals !ho are ne!ly !edded and are cele"rating anniversaries
And !e also acco##odate "$siness gro$ps !ho co#e for "$siness p$rposes and have "$siness re$nion'
o#e potential advantage the resort has over its #ain co#petitors are -
)**ac )** acre ress of of l$s l$sh h $nt $nto$ o$che ched d rai rainf nfor ores estt
-
An excl excl$s $siv ivel ely y ad$ ad$lt ltss get geta! a!ay ay
-
esort spa
-
esta$ esta$rant rant +** +** sits sits !it !ith h !orl !orld-r d-reno eno!n !n chefs chefs
-
: h$## h$##er er jee jeeps ps for for "$# "$#py py rid ridee in the the hill hillss
-
Ballro Ballroo# o# dance dance !ill !ill "e on Friday Friday,, at$rd at$rday ay and $nday $nday night nights' s' For For co$ples co$ples and and ad$lts ad$lts and it is also availa"le for so#eone to hire for a night for their private f$nctions and dances !ith friends and fa#ilies
1e !ill practice g$est loyalty progra##es #anaged "y Hilton hotel that #a0es drea# a reality g$ests !ill "e re!arded or $se Hono$r/s points for $pgrades and p$rchase pre#i$# roo#s !ith points
$- erations trategically located in the a"eto #o$ntain range in %adi, the hotel site !ill overloo0 over o ver +** freehold acres of l$sh tropical rainforest' %estled !ithin the peacef$l, private and tranI$il #o$ntain side, the hotel site is +' 0ilo#etres fro# the #ain L$eens High!ay and +60# fro# the %adi 7nternational Airport !hich is approxi#ately an + to )*#in$te drive' $pple#entary to the estate is the antiI$e a ntiI$e and nat$ral heritage of the garden of the sleeping Giant/ !hich !ill "e of one the hotel/s locational attractions' (he sleeping garden is 0no!n for its :*- 6* species of rare orchids and other flora $niI$e to Fiji' 7t is also a sanct$ary to so#e of the co$ntry/s endangered species of fa$na' Additional locational " enefits are to$rist attractions s$ch as #$d pools and hot springs that are in close proxi#ity to the hotel site'
;onin (he acreage sits on an agric$lt$ral
a. a. (he type of tax charged for hoteliers h oteliers is !hich is at the rate of 58 and is only pertinent d$ring a hotel t$rnover and an extensive variety of to$ris#-related services and recreational happenings' Co#pany tax is paya"le "y " y Fiji resident co#panies on taxa"le inco#e derived fro# all so$rces and this )*8 given that this vent$re is "eing incorporated and carried in Fiji !ith !e, the shareholders holding a Fiji citi
toc0 Exchange' And a chargea"le tax rate of ;+'58 ;+' 58 !ith the entreprene$rs having 6*8 of o f the shareholding str$ct$re, Patel, )*+:'D
Failities & #e saes Aithin the main omle., this is =or the eneral manaer, an" other oerational manaers- his o>e saes Aill eah inlu"e rinter & hotoo/in mahines-
)ro.imit/ to suliers As the hotel site !ill "e +'0# fro# the #ain L$eens High!ay, !ith fr$gality and s$staina"ility in #ind, the resort has set aside +* acres of land for the c$ltivation of variety of agric$lt$ral prod$ce' Prod$ce that !ill "e n$rsed incl$de "asil, chili, le#ongrass, #int, papaya, "ananas and #any added varieties of ho#egro!n yield that !ill "e cons$#ed in the resta$rants Ho!ever, d$ring the first t!o years of o f operation !hile the resort/s garden is still at a pre#at$re stage for harvesting, the resort !ill "e o$tso$rcing the s$ppliers of vegeta"les, crops and fr$its fro# the igato0a valley' (hese incl$de taro, tapioca, ya#, "anana, pineapple, !ater#elon, le#on, taro leaf, and ca""age to na#e a fe!' (he other existing prod$ce that is not gro!n locally !ill "e "o$ght in "y ($rners Gro!ers the co$ntry/s co$n try/s international international agric$lt$ral prod$ce i#porter' ?elivery ?elivery !ill "e #ade t!ice a !ee0 !hich !ill "e on .onday .onda y and (h$rsday' 6*8 of the resort/s s$pplies !ill fro# fro# the it/s very o!n "ac0 yard and the other 3*8 !ill "e fro# o$tside s$ppliers'
5ess to transortation For convenient p$rposes, a to$rist sh$ttle !ill "e provided "y the resort for !elco#ing visitors fro# the Airport, Airport, ta0e g$ests on sched$led visits to near"y to$rist attractions and transport the# to Port ?enara$ for other o$tside activities' For g$ests that !ill "e occ$pying o$r l$x$ry s$ites there are options of private ange over >&/s and li#o$sine pic0$ps or transfers "y helicopter' ?epart$re %adi 7nternational air-port Eco-Central esort- #orning Eco-Central esort - afternoon
Pic0-$p (o "e confir#ed confir#ed "y the visitor +*65 a# )65 a#
?rop-off (o "e confir#ed "y the visitor +)65 p# 665 p#
9verall, the resort !ill have + sh$ttle, a private li#o$sine, an d three ange over >&/s for those that !ish to rent o$t a vehicle' v ehicle' For g$ests !ho !o$ld li0e to explore the $nto$ched terrain or go on picnics on the #o$ntainside transportation "y horse"ac0 !ill "e availa"le in s$pport of o$r environ#ent s$staina"ility stand for red$ction of car"on e#issions and also for that a$thentic Fiji Green experience' Co#ple#entary to this service is the provision of helicopter transfers that !ill "e provided "y Heli (o$rs Fiji' 9$tside services of transportation is also per#itted !ith the added factor of "eing close to p$"lic transportation'
$I- Sustainale De!eloment Measures o= )er=ormane $staina"le ?evelop#ent is an iss$e !hich not only is "eing advocated "y govern#ent and %onGovern#ental 9rgani
(he follo!ing paragraphs !ill disc$ss environ#entally s$staina"le #eas$res of perfor#ance that !ill "e $nderta0en "y Eco-Central Pacific esort to #ini#i
#>ient ?ater (onsumtion ho!er and cisterns acco$nt for the highest !ater cons$#ption, !hich is !hy o$r #ain savings #eas$res foc$s on these points of cons$#ption' 1ater drips fro# fa$cets and sin0s on average add $p to )* gallons per day and is a "ig !aste' (hro$gh strict preventative and corrective #aintenance, all installations !ill "e reg$larly chec0ed properly to see that they are lea0 and fa$lt free and to avoid any $nnecessary loss of !ater'
(hro$gho$t the hotels lo! flo! sho!er heads and lo! flo! fl$sh toilets !ill "e set $p' (hey are perfect for eco conservative hotels "eca$se of its lo! flo! of !ater o$tp$t' Conventional ho!e r heads flo! at an average of 5 gallons or #ore per #in$te !hile lo! flo! sho!er heads flo! at )'5 gallons or less per #in$te' 7n the long r$n this lo! flo! sho!er heads !ill "e essential in saving gallons !ater and #oney'
7n addition, Eco-Central Pacific esort !ill also "e i#ple#enting !ater free $rinals in o$r roo#s' (hese !ater free $rinals are efficient and save a lot of !ater for the hotel' 9n average !ater free $rinals are a"le to save 45,*** 45 ,*** gallons of !ater per year th$s a via"le choice'
Another approach !ill "e rain!ater harvesting/, !here !e !ill "e $sing a ne! approach to collect !ater direct fro# the s0y' ain!ater harvesting #a0es $se !ater not letting it to !aste as r$noff' (his is the $se of an $pside do!n $#"rella for# of eI$ip#ent that is a"le to collect !ater !itho$t conta#ination !hich can "e $sed for irrigation p$rposes, !atering of gardens and other in-ho$se needs'
Finally exercising the Green @a$ndry Grogra#/, this leaves c$sto#ers that stay for #ore than one day the choice to decide ho! often they !ant the hotel to !ash their to!els' to!els' (his approach saves a lot of !ater and #oney #one y "y not !ashing hotel to!els reg$larly'
+e"ue #ner/ (onsumtion 7n atte#pting to red$ce the a#o$nt of energy cons$#ption, Eco-Central Pacific esort !ill $nderta0e certain practices to save energy' (hese are >se of energy saving light "$l"s all thro$gho$t the hotel instead of the traditional light "$l"s !hich provide the sa#e "rightness and co#fort c o#fort "$t at lo!er cost and lo!er energy cons$#ption' >se of #otion detectors placed at strategic points or areas that are less freI$ently $sed s$ch as the hall!ays and o$tdoor areas aro$nd the hotel !ith ti#ers to detect #ove#ent' (his provides light only !hen needed and an d saves energy' Also training !ill "e provided to staff to "e environ#entally s$staina"le to t$rn off lights in $nocc$pied roo#s' Fitting of hotel roo#s !ith centralise of rene!a"le solar energy to #a0e $se of the availa"le s$nny !eather !ithin the proposed hotel site
?aste +e"ution Hotels prod$ce a very !ide variety of !aste and on a #$ch larger scale' 7n order to i#prove the I$antity of !aste, Eco-Central Pacific esort !ill $se #ore s$staina"le !ays to red$ce !aste or to #a0e !aste #ore environ#entally friendly' o#e of the !ays are se of oo3biodegradable *roducts4 these are materials that "rea0 do!n #ore I$ic0ly
"eca$se they are #an$fact$red !ith environ#entally-friendly #aterials'
@ess $se of plastic "ags and #ore of eco-friendly carry "ags eplacing la$ndry "ottles !ith "iodegrada"le "ags By $sing e-invoices for "oth o$r s$ppliers and g$ests, !e red$ce paper cons$#ption and !aste -is*osing of the Hotels organic 5aste to be com*osted for subseuent use as fertili6er in our hotel organic gardens
ecycling "y providing g$estroo# recycler "as0ets for ne!spaper, ne!spape r, !hite paper, glass, glass, al$#in$#, card"oard, and plastic Provide recycling "ins "oth in p$"lic areas i'e', poolside, in the 0itchen, and in the "ac0 office incl$ding one at each des0 to #a0e recycling as easy as possi"le' Have environ#ent friendly "iolytic degrada"le se!erage syste# in place to process ra! se!er discharge fro# the Hotel
+e"ue (aron Footrint Car"on footprint is the s$# of all the greenho$se gases prod$ced in perfor#ing an activity, and serves as a general indicator of an activity/s environ#ental i#pact' (he resort !ill engage in practices that !ill help red$ce o$r car"on footprint' (hese are •
Having a car"on footprint calc$lator so that clients can chec0 their car"on footprint d$ring their stay so they are a"le to i#prove on the#'
•
eplac eplacing ing techno technologi logies es s$ch s$ch as gasoil gasoil and B(K !ith !ith ne! and i#prov i#proved ed #eas$r #eas$res es i#ple#ented to red$ce C9) e#issions'
•
Provide incentives for freI$ent c$sto#ers !ho d$ring their stay are a"le to red$ce their car"on footprint' (his allo!s the# to "e deter#ined to red$ce their car"on foot print !henever they visit'
Biodiversity Hotel Being an eco-hotel o$r o"jective is to carry o$t o$r "$siness !ith the $t#ost respect for the environ#ent in the designing and #anage#ent of o$r facilities' 7n "$ilding Eco-Central Pacific esort, factors that !ill "e ta0en into acco$nt are • • •
Care !ith clearing to avoid loss of species at the start of constr$ction !or0' Creation of a n$rsery to gro! variety of plants Ca#paigns carried o$t to favor the gro!th g ro!th of the pop$lations present in the area'
?isc$ssed a"ove are the #ethods in !hich o$r Hotel !ill "e carrying o$t its operations !ith the #indset of s$staina"le develop#ent' By exercising exe rcising s$staina"le develop#ent in o$r efforts to earn reven$e, its i#pact is !idespread and !ill "e felt to the co##$nity and the environ#ent' Being environ#entally conscio$s !ill "e "eneficial for the hotel as a large proportion of to$rists are no!adays a!are of the need to s$stain and conserve o$r environ#ent' (his !ill not only "ring a"o$t great reven$e for o$r "$siness "$t !ill also provide e#ploy#ent for the local co##$nity !hich !ill allo! the# to provide for their fa#ilies' (h$s the triple "otto# line theory !ill "e apply here addressing the rippling effect that o$r !ill "ring a"o$t'
$I- Manaement ;(he esort !ill "e o$tso$rcing the #anage#ent seg#ent to the Hilton esorts and Hotels' (his is !here a Hilton 1orld!ide 1orld!ide H11 developer !ill "e !or0ing closely !ith o$r tea#' (he property general #anager G. !ill get a Pre-9pening it P9' (his co#prises of reso$rces that !ill "e $sed "y Hilton "rand instr$ctors !or0ing in coalition !ith the resort/s h$#an reso$rces #anager to train and allocate the G. and cre! on "rand creativities and platfor#s li0e the Hilton Bl$e Energy, 9rientation, 9rientation, ervice (raining, and No$rney A#"assador, Hilton Hotels esorts, n'd''D (he o$tline sched$led for training and #anage#ent !ill "e as follo!s ?ay + (he Hilton Hotels esorts
?ay) (here !ill "e an identification
?ay: (he e#inence and content of
tea# !ill offer an overall
of an area 0ind of
hotel str$ct$res "$ild, Hilton
Hilton orientation and
config$ration, rate placing and "rand !e"sites, the c$rrent
acI$aint o$r hotel/s
to thoro$gh the rate "inder'
a$xiliary standards and
ad#inistrative tea# to the
Pre-sell endorse#ents and
prospects in relative to the
Hilton "rand c$lt$re, "rand
stratage#s !ill "e enhanced'
G$est loyalty pac0age,
val$es and essential
(his shall "e done in
advertising and sales'
s$stenance extents d$ring the
assistance !ith the director
pre and post ina$g$ral'
inco#e ad#inistrative changes
(o$ring (o $ring the resort and
as a conseI$ent to the resort/s
revie!ing the co#petitive
rate inventory "eing
setting'
e#"edded into the Hilton distri"$tion syste#s'
(he "rand offers several district d istrict "rand instr$ctors to g$arantee the esort/s onsite onsite cre! o"tains the $pper#ost level of s$pport and training' 9ne of the first co##$nications o$r resort !ill o"tain is an o$tline o $tline to the resorts/ precise opening tea# site' ;Hilton/s properties e#ploy the 9nL syste# for a day-to-day property #anage#ent' (he hard!are !ill "e conveyed to o$r resort, entirely enc$#"ered !ith property #anage#ent syste# P. soft!are to loo0 after all processes and "roadcasting' Hilton also has instr$ctors to train o$r instr$ctorsO After the resort opens, an 9nL expert !ill devote so#e days at the resort !ith the #anaging tea# to strengthen prior training and disco$rse iss$es and concerns, Hilton Hotels esorts, n'd'' (he Property 7nfor#ation .anager Pi. device !ill "e $sed to shape and #anage the resorts data"ase' ;7n reco##endation, !e !ill offer the Head of ?epart#ent/s ?epart#ent/s contact infor#ation in the Pi. to "e incorporated in the Hilton Co##$nications Channels' .oreover the eCo##erce specialists !ill assist in the planning and i#ple#entation of a s$ccessf$l online #ar0eting plan' (his e#"races the forecasting for search opti#i
$III- Finanial )lan Eco-Central Pacific Hotel has created a "ase-case forecasted financial plan for the ne! hotel vent$re/s first three years of operation' 7np$ts for the plan are "ased on extensive research on the financial #odels of s$ccessf$l hotels, expert advice fro# c$rrent esta"lished hotel o!ners and financial 0no!ledge of the co#pany/s finance finance #anager' 1ith 1ith the a"ove inp$ts, the "ase-case plan projected is the "est c$rrent forecast of the operational and financial sche#es of Eco-Central Pacific Hotel' Belo! are 0ey fig$res that the "$siness see0s to achieve "y the end of )*+4' ales are projected to "e 26*,55+,5** in the first year at a #ini#$# occ$pancy occ$panc y rate of 558' (his is easily attaina"le according to #ar0et research that have "een cond$cted' ?$ring this first year of operations the "$siness is forecasted to start earning earning a profit as early as "y the 3th #onth of operation, "y !hich +*,*: roo#s are esti#ated to have "een occ$pied' 9f the projected first year sales fig$res, net inco#e is projected to "e )48 of total reven$e' 7n t!o years this percentage is predicted to rise "y 5'58 fro# )48 to :6'58 of total reven$es' et$rn on eI$ity "y the :rd year is projected to "e +6'3 8 !hich is a good fig$re co#pared to the ind$stry average of +*'38 C7 .ar0et , )*+5' 7n regards to the assets of the "$siness, !ith the effective #anage#ent of o$r I$alified #anagers in colla"oration !ith the Hilton Hotels .anage#ent Gro$p, ret$rn on assets is projected to "e an i#pressive ):'48' (he advantage of the given #odel is in its flexi"ility' flexi"ility' (his flexi"ility allo!s the "$siness to forecast vario$s operational scenarios' cenario analysis of the ne! ven t$re ill$strates a positive net inco#e can "e achieved if sales vol$#e do no drop #ore than )58 or if varia"le costs increase "y the sa#e percentage'
Table A1.2
Key Figures for 3 yr. model – base case (FJD)
Retur o !"uity
Retur o Assets
#ummary $itial e"uity
#ummary +5
&'1*'
i%estmet !d boo+ %alue of
&*',-
e"uity Aualied et
&1/121
icome R!
*/0 1'.*
Table A1.3
3-9 E 1-649
5ssets urno!er
e/ Fiures =or 3 /r- mo"el ase ase GFD
or+ig 4a5ital #ummary '0
A%g. 4ollectio 6eriod $%. Days o 7ad A86 5eriod 4urret Ratio
Table A1.'
1, , '1
Key Figures for 3 yr. model – base case (FJD)
4otributio margi #ummary Re%8room occu5ied
&2020
948room occu5ied 4:8room occu5ied
&3-, &1*23
Fi;ed cost 5er 5eriod s) Actual #ales (>s)
&1,3//-0 1003 200,/
#o'(entral )ai* Hotel )ro'=orma alane Sheets =or /ears 017'019
?r. ?r. 1,
?r. ?r. 1
?r. ?r. 1-
$1,000
$1,800
$2,300
$9 $948
$1,156
$2,000
$2,190
$5,380
5 5 (K++#N 5SS#S
$3,737
$4,938
$8,836
)roert/, )lant, & #
$56,161
$56,161
$56,128
$130
$130
$130
$56,291
$56,291
$56,258
$60,028
$61,229
$65,094
$0
$0
$0
$100
$153
$215
$100
$153
$215
Retained Earnings
$48,164 $11,764
$45,945 $15,131
$46,409 $18,470
TTA@ @$A< !"uity
$60,028
$61,229
$65,094
$$ in thousands
5ssets (ash & ash e
Intanile 5ssets
5 5 NN'(K++#N 5SS#S
TTA@ A##!T#
J737
iailities 5rue" Distriutions )a/ales
5 5 (K++#N I5III#S #
Senario 5nal/sis
Finanin lan ?ith a omination o= e
I@- (ritial +iss Sement )rie uttin / ometitors (here are #any hotels existing !ithin %adi area !here there is a lot of potential of $nder c$tting prices d$e to the co#petition for c$sto#ers' For the proposed hotel vent$re to "e s$ccessf$l it is critical that !e adopt the follo!ing #eas$res •
preading o$r inco#ing generating activities e'g' opening o$r "ars to o$tside p$"lic to #a0e #oney o$t of that #ar0et opport$nity and C$lt$ral Center as a #ajor attraction to address
•
c$lt$ral to$ris#' (he core "$siness is to provide acco##odation for +** roo#s to the highest I$ality of
•
service' o the selling point is the high I$ality of service service that !e !ill provide' .anage#ent operational efficiencies to "e enhanced to red$ce costs "$t not co#pro#ise
•
I$ality of service' By red$cing costs !e are a"le to #atch any price c$tting "y co#petitors' 1e !ill !ill consider red$cing prices to retain o$r #ar0et share
Maretin Beca$se this is a ne! vent$re it !ill ta0e a lot of advertising and a!areness ca#paigns to ens$re the prod$ct is 0no!n' 7f people are not a!are of the ne! Hotel, they !ill not co#e to the hotel' (h$s all the invest#ent !ill go to !aste and potential inco#e generation !ill "e lost' o#e !ays to #itigate these ris0s are
•
.ar0eting overseas to enco$rage #ore "oo0ing and pay#ents online to #ini#i
•
changing of hotel "oo0ings !hen in Fiji' Align and partner !ith esta"lished travel agents to #axi#i
•
5n/ otential un=a!orale'in"ustr/ Ai"e tren"s (he to$ris# ind$stry is s$"ject to seasonal high and lo!s depending on the !eather fro# so$rce #ar0ets' (he hotel !ill strive for #ini#$# occ$pancy of 4*8 and !ill target to$rists escaping the !inter season in the northern he#isphere and the so$thern he#isphere' (his !ill allo! for a consistent level of occ$pancy thro$gho$t the year'
Damae "ue to Natural Disaster (his is a #ajor ris0 that needs to "e addressed to avoid do!n ti#e in case of da#ages to hotel and str$ct$res' (o #itigate against this, the hotel constr$ction !ill done to high standards that !ill !ithstand highest cyclone and h$rricane ratings reached in Fiji' (he site !ill "e s$"jected to hydrological st$dy to ens$re that the !hole site is flood free eli#inating any potential da#ages ca$sed "y flooding' (o eli#inate the ris0 of landslides, geotechnical investigation !ill "e cond$cted !ithin the hotel site to ens$re sta"ility of the landscape that can create so#e potential da#age'
)h/sial, reulator/ reulator/ or reutational riss "ue to limate hane (here is the threat arising o$t of fear "y potential to$rists on effects of cli#ate change res$lting in #ajor catastrophes li0e in$ndation "y sea !ater, flooding, landslides and dro$ght'
(hese physical ris0s associated !ith cli#ate change sho$ld not "e of concern as there is little or no threat of rising sea level "eca$se of the location of o$r hotel inland a!ay fro# the coast' (he effects of cli#ate change are not #$ch of a ris0 in %adi d$e to the general sta"ility of cli#ate' 9ther effects that #ay arise o$t of potential nat$ral disasters are addressed a"ove'
Desin or manu=aturin osts in e.ess o= estimates 7n the preparation of the "$siness proposal, there is the possi"ility of $nderesti#ating associated costs !ith the develop#ent of the hotel' 7f this is not done !ell it !ill see that initial cost o$tlays
far exceed !hat !as anticipated and this co$ld res$lt in a #is#atch of expenses against the proposed inco#e'
(o #itigate against this ris0, proper costing esti#ates !ill "e $nderta0en !here percentages !ill "e over and a"ove )*8 of esti#ated cost' (his is to cover for any $nforeseen contingencies'
Sales roBetions not ahie!e" 9ne of the #ajor threats to any "$siness vent$re is the over rating of sales and potential inco#e and !hen this happens it !ill do!ngrade the val$e of the "$siness proposal threatening the via"ility of the project'
(o #itigate against this, the inco#e projections !ill "e disco$nted "y )*8 in anticipation of red$ced inco#e generated fro# sales'
Hotel "e!eloment she"ule not met (he pro"le# faced "y #any develop#ent proposals is non confor#ance !ith develop#ent ti#elines' 1hen this is not #et the intended inco#e strea# !ill not "e reali
?$ring constr$ction, strict adherence to constr$ction ti#elines !ill "e o"served' (he $se of Gantt Charts Charts fro# the o$tset o$tset for i#port i#portant ant activi activitie tiess !hich !hich !ill !ill "e $sed $sed for ey Perfor Perfor#an #ance ce 7ndicators P7/s for the constr$ction tea#s to ens$re co#pliance !ith set deadlines' (he Project .anager !ill "e tas0ed to ens$re f$ll co#pliance and in the event there is slippage, all effort !ill "e ta0en to rectify and 0eep !ithin stip$lated ti#efra#es to ens$re the hotel is operational "y the designated date'
)oAer Fiji is at ti#es affected "y irreg$lar s$pply of po!er and as s$ch depending on the capacity capa city of the solar energy availa"leJ the hotel !ill also have a "ac0$p generator for this p$rpose'
?ater 1ater is an essential co##odity that !ill "e in high de#and' 7n case of !ater disr$ption, the hotel !ill have "ac0$p !ater tan0s for $se if reI$ired' (his !ill "e fro# syste# "ased !ater s$pply and also thro$gh harvest of rain!ater'
ransortation ransortation (he transportation and sh$ttling of to$rists fro# entry point airport to the hotel and hotel to specified destinations is critical for the operation of the hotel to ens$re "etter coverage for its g$ests' 7f this is not addressed adeI$ately there is the possi"ility of losing potential c$sto#ers to co#petitors'
(herefore for this p$rpose there is a designated (ransportation .anager to ens$re the "est service is availa"le for g$ests'
Sulier Disrution (he contin$o$s s$pply of vegeta"le and food prod$ce to the hotel #ay at ti#es "e affected d$e to $nforeseen reasons' (his #ay prove fatal for the hotel in ter#s of providing for o$r g$ests incl$ding o$r salad "ar that is one of the #ain feat$res of o$r resta$rant'
(h$s to #itigate for this ris0, there is a five acre land set aside for the planting and harvesting of o$r crops and vegeta"les to stand"y for any disr$ption fro# o$r s$ppliers'
)olitial Instailit/ (he political sta"ility of an econo#y is very #$ch an i#portant factor that #ay i#pact the "$siness operation op eration of any vent$re' Analysis of the political stat$s of any co$ntry is vital "efore " efore engaging in any vent$re operation, non confor#ance to this co$ld have dreadf$l effects on the "$siness and cost the "$siness a lot of #oney' #oney'
For Eco-Central Pacific esort "eing set $p in Fiji is not #$ch of a "ig ris0' Considering the past 4 years that the c$rrent govern#ent has "een in control, the econo#ic sta"ility of the co$ntry has
"een !ell consistent and there are no "ec0oning signs of it changing' Also !ith the, elections co#pleted and o$r c$rrent govern#ent in control for the next 6 years, there is g$arantee that political relations !ill "e safe and the affairs of the (o (o$ris# $ris# and Hotel ind$stry !ill "e !ell loo0ed after'
Har!est Strate/ Planning for a harvest strategy is j$st as i#portant as earning reven$e for the "$siness' (his provides the "$siness !ith alternatives to fall "ac0 on sho$ld the "$siness "e in a do!n!ard sit$ation !here it !o$ld "e sensi"le to $nderta0e certain actions' Having a harvest strategy in place is not only safe "$t is the !isest decision to carry sho$ld the need arise' ho$ld the "$siness "e in a sit$ation of harvest strategy decision #a0ingJ the follo!ing options are availa"le
Manaement (hane 7f Eco-Central Pacific Hotel enco$nters any tro$"les !ith its staff #e#"ers specifically the top #anage#ent or any $nexpected events arise o$t fro# the top #anagers s$ch as death or s$dden depart$re, !e !ill see0 the services of Hilton Gro$p Co#pany to replace o$r o$tgoing #e#"ers !ith ne! ones' (he final decision of !hich personnel to e#ploy !ill rest !ith the Board !ho !ill !ill analy
Hotel C%oin )uli Central Central Pacific Pacific Hotel is a Partnersh Partnership ip B$siness/ B$siness/ co#pri co#prising sing of fo$r 6 #e#"ers #e#"ers !ho have an eI$al share in the "$siness' ho$ld the hotel experience increasing to stagnant gro!th rate or "e faced faced !ith !ith conditi conditions ons !here !here co#pet co#petiti ition on tight tightens ens $p or innovat innovation ionss start start to increa increase se "y co#petitors, !e !ill consider going p$"lic/' 1e !ill start iss$ing 7nitial P$"lic 9fferings 7P9/s in order to raise capital !ith the hope of expanding f$rther and creating #ore val$e to o$r service' Even tho$gh this option leaves $s !ith less control over o$r "$siness, it is #$ch #ore sensi"le as it !ill increase o$r capital "ase and as opposed to the gravity of the sit$ation !e !ill end $p in if !e contin$e to operate on o$r o!n' 1hich is, !orst case scenario very little or no ret$rns at all in the f$t$re'
Sellin the usiness 1e #ay also consider selling o$r "$siness to interested "$yers as en exit strategy if the need arises' 7n doing this !e !ill "$ild o$r o$ r hotel "$siness and create the #axi#$# val$e "y #ar0eting o$r "rand-na#e "rand-na#e and providing services services at the highest I$ality, I$ality, this portrays a good i#age of the "$siness as a !hole in the long ter#' By doing all these, interested "$yers are a"le to see potential in o$r vent$re and !o$ld offer prices favora"le for $s'
Manaement u/out (his is another aven$e !e #ay loo0 into d$e to the fact that this is a Partnership co#prising 6 people, !hich are Grace &ersoni, &ersoni, .elanie Fon#an$, Harsha H arsha Harsh#eetal, and Eroni %av$da' 7f on a f$t$re occasion certain partners !ant o$t of the "$siness and others are not interested "$t !ish to contin$e !ith the vent$re, this option of .anage#ent B$yo$t allo!s the o$tgoing partners to sell their share of the "$siness to existing partners of other e#ployees' (here is gain ga in in selling part of the "$siness to existing partners for the o$tgoing partners and there is also expansion of control of the "$siness for the re#aining partners' (his proves as a !in-!in sit$ation for "oth parties'
@II- Milestone She"ule 1
1
1 s t
' t 7
3 d r
a n 1
t 'D e
u l/ 'S e
st
M a /' u n e
t
2 d
1 s t
' t 7
5
a n 'M a
t 'D e
ri l
r
2 d
3 d r
Se
M a /' u n e
u l/ '5 u
t
5
1 s t
B u a r e t r
a n 'M a
: o t 7
M a
ri
r
l'
M a / r
M
M
M
M
M
M
M
M
M
M
M
M
M
es to n e 1
es to n e 1 1
es to n e 1 0
es to n e 1 0
es to n e 9
es to n e 8
es to n e 7
es to n e 6
es to n e 2
es to n e 4
es to n e 3
es to n e
es to n e 1
il
il
% ra n " en in
a u n h
il
r a in in o = er so n n el
il
t
M a r et in & + e ru it m en
il
il
( o n
( o n
( o n
ru t oi n o
ru t oi n o
ru t oi n o
=
st
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) u r h a si n o =
st
st
o o l a n " o th er o u t" o o r a m en
=
m a in o m le . o m le te "
il
il
m a in o m le . e ni
u il " in m a te ri a
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a n " s a in & ) re a ra ti o n o = a r" en ls
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( le a ri n & ) re
il
il
H
( o n
il
to n 5 li a ti
a ra ti o n o = a n "
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n
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