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DETAILED PROJECT PROJECT REPORT REPORT
By Chait Chaitan any y Joshi Joshi & Richa Rajoria
GENERATION
There are 4 ideas of business: Travelling agency Hotel Bike showroom Super market
OF IDEAS
INITIAL SCREENING In this step we find the hotel as the best idea for the business because it has a wide scope and has less risk and more returns. OTEL H OTEL
ARERA
IDEA PRIMA FACIA IS T HE PROMISING?
YES.
INDUSTRY ANALYSIS An establishment
that provides lodging and usually meals and other services for travelers and other paying guests.
CLASSIFICATION OF HOTELS AND TARGET AUDIENCE 1.
Based on location
City center- Example: Taj Mahal, Mumbai TARGET AUDIENCE: Highway Travelers, Adventure sport groups. Motels TARGET AUDIENCE: families and recreational groups, low and middle income groups Suburban hotels TARGET AUDIENCE: High Income Group, Business class, Foreigners.
Airport hotels TARGET AUDIENCE: Frequent Flyers. Resort hotels TARGET AUDIENCE: Vacationers, tourists, health conscious audience. Floating hotels TARGET AUDIENCE: Domestic and International Tourists.
. Based on Size of Property Small hotel: hotel with 100 rooms and less may be termed as small hotels. TARGET AUDIENCE: Individual and Small Groups of wedding ceremony and other parties Medium sized hotel: hotel which has 100-300 rooms is known as medium sized hotel. TARGET AUDIENCE: Depend upon the locations and requirements.
Large hotels: hotel which have more than 300 rooms are termed as large hotels. Mega hotels: are those hotels with more than 1000 rooms. TARGET AUDIENCE: These are generally 5 star hotels and hence it is preferred by allied class and business houses Chain hotels: these are the group that have hotels in many number of location in India and international venues. TARGET AUDIENCE: Regular Guests.
. Based on the Level of Service Economy/ Budget
hotels Mid market hotels Luxury hotels: TARGET AUDIENCE: According to the need and paying capacity of the customers
. Based on the Length of Stay Transient Hotel: 1 or less than 1 day. Residential hotels: 2 or more than 2 days. Semi residential hotels combination of both types of hotels
One star 2. Two stars 3. Three stars 4. Four stars 5. Five stars 6. Seven star 7. Ten star
H OTEL
BUSINESS PLAN
This system is the way you plan on running your business so that your customers will be totally satisfied with your service and want to visit your establishment again and again.
Hotel Business Plan System A Hotel Business Plan System is what makes a business run in an expedient manner.
The First System The first part of your Hotel Business Plan System should include how you will run the day to day operations of your Hotel Business.
The Second System The second part should include all of the equipment you will need to operate your Hotel Business.
The Third System Are you going to self finance it or are you going to borrow the money from your friends and family? Or are you going to use your credit cards? Are you going to obtain financing from a bank?
The Fourth System The fourth part of your Business System is figuring out where your Hotel Business will be located. Are you going to rent or lease a business location? Are you going to buy a building for your business?
H OTEL LOCATION OF T HE
The hotel will be located near the habibganj station in Maharana Pratap Nagar in Bhopal.
H OTEL: NAME OF T HE
H OTEL
EK
ARERA-
BAR AAYENGE, TOH BAR-BAR PAYENGE HOTEL
CAPITAL REQUIRED The capital required for starting the hotel in the locality, it will be require about 1.5 to 2 crores. Cash in Hand 1.5 Crores Bank Loan State Bank Of India Loan Amount- 1 crore
Product & services Laundry service 24 hour service Safe deposit lockers Cyber café Business center Travel desk Foreign exchange service
Doctor on call Boutique Spa Swimming pool Direct dial telephone facility Credit card accepted Health club Book shop Parking at owners risk Postal services Car hire service
Flowers can be organized at request Baby sitting Banquets Vegetarian Restaurant & bar Online booking
UNIQUE SELLING POINT OF T HE H OTEL
The unique selling preposition of the hotel is the cheapest rate and delivering of maximum product and services. The hotel will be having less prices for all services comparing to the competitors.
ICAL ANALYSIS FINANCIAL & TEC HN
The cash in hand with us is 1.5 crores. 1 crores will financed by the bank as a
loan. The following product and services are done on the contract basis: 1. Laundry sevice 2. Cyber café 3. Foreign exchange service 4. Flowers can be organized at request
SOURCES OF INCOME Sales of services Commission by agents Service tax Interest on bank deposits
Expenses : Purchasing of material Working capital expenses Delivery
service expenses
Maintenance expenses Labour cost expenses Advertising cost expenses
Taxes expenses Insurance expense
Electricity Energy
expense
and water expenses
Reservation expenses
Cleaning expenses Laundry expenses Guest transportation expenses Linen expenses: towel, face cloth, blankets, pillow etc. expenses Food & Beverage expenses Telephone expenses Administrative & General expenses
H otel Rooms
departments:
Division Department
Food & Beverage Department Telephone Department Administrative & General Department
. Marketing Department Property,
Operation and Maintenance
Data Processing Department Human Resources Department Guest Transportation Department
Financial Reporting Centers: Centers Generate Revenue through sales of Products and/or Services to Guests Revenue
Rooms Food and Beverage Telephone Gift Shops Garage and Parking Other Operated Departments Rentals and other Income
Support
Centers
those departments that have minimal Guest Contact and do not produce Sales. Yet, they do provide services to Revenue Centers, which, in turn, provide Services to Guests. Administrative & General Marketing Property Operation and Maintenance Data Processing Human Resources
Other Financial Reporting Centers include Energy Costs and Fixed Charges (Rent Expense, Property Taxes, Insurance Expense, Interest Expense, Depreciation and Amortization Expenses)
Each Financial Reporting Center should be assigned an Identification Number Financial Reporting Center
Identification Number
Rooms
11
Food and Beverage
15
Telephone
17
Administrative & General
31
Marketing
36
Property Operation and Maintenance
38
Energy
Costs
41
Fixed Charges
51
ROOMS CATEGORIES & RATES TOWER WING ROOMS
-
5000-
SUPERIOR ROOMS
-
4750
DELUX ROOMS
-
4500
-
3750
ARERA CLUB ROOMS EXECUTIVE SUITES
-
4000
LUXURY SUITES
-
4250
WING ROOMS
-
2000
LUXURY GRANDE ROOMS - 2500 ARERA ECONOMY ROOMS - 1000
COMPETITORS: Noor-us-sabah Palace Jehen-numa Palace H otel
