Summer
Skill - Based Training An initia initiative tive by Ski SkillC llCircl irclee ™ in association with DelhiStartups
DIGITAL MARKETING- BUILDING THE NEXT DIGITAL FORCE FOR INDIA
Why digital marketing?
Last year for start-ups in India was phenomenal in terms of Startup investments and int inter estingly estingly Government also took interest in this Industry and came up with “Startup India Campaign, which not just got huge PR for the government but also an atmosphere for young guns to start innovative business in India. ”
Last year alone, I met around 319 start-ups personally through Delhi start-ups and helped them by mentoring a few and orm. helped total 12 start-ups in getting funds through our platf orm. And being a community enabler and start-up enthusiast at ground level, I figured out a lot of problems among which one of them is “ Digital W orkf or ce orkf or India is going through digitization and for that we would be requiring skilled manpower in digital industry. industry. And as of very aining . few institutes are providing the “Real , Hands-on Practical tr aining So role of Learning and implementing Digital marketing makes sense , In fact I collected some figures also which emphasizes the same”
”
Reports (Source- http://wear esocial.c esocial.com/uk/special-r eports/ eports/digital-social-mobile-india-2015 )
I erne t Users: Users: n t erne
350 million, up 44% since our last report in July 2014 Social Media Users: 134 million, up 26% in the past year Unique Mobile Users: 590 million – a pe pene netr trati ation on ra rate te of 46% Mobile I n t erne erne t Users: Users: 159 million – 45% 45% of all internet user s Mobile Social Social Media Users: Users: 97 million, up 5% since July 2014
Trainings and Workshops are something which I enjoy doing , So I decided to put necessary topics (Which are actually needed by youth to learn and pr actic actice) in the curriculum for Summer training and workshop boot camp. So that students can make most out of this. Not Just trainings, We help students in getting Internships, right after their summer training in those oblem. start-ups which are actually solving some good pr oblem.
(Delhi start-ups network which comprises of 20000+ Members and +800 start-ups start-ups from Delhi/NCR Helps us in connecting with right start-ups for Internships and placements ) Our Pool of Trainers will definitely train the next generation force for #Digital India. Through SkillCircle ™ we would love to provide Skill Based Learning with leading professionals, Mentors, Trainers to all professionals who wants to learn Digital skills.
ounder Shivam Ahuja Community F ounder DelhiS t tartups.or Delhiangels.org ngels.org a rtups.or g & Delhia
Table of Contents
1. 2. 3. 4. 5. 7. 8. 9.
SkillCircle™ Proposal for the Training Programs Proposed Training Program How to Start the Batch & Requirements for Running the Training Program Terms and Conditions Fee Details and Mode of Payment Our Clients Our Collaboration Contact us
4 6 7 8 10 13 15
c ome Learning Out c To make attendees aw awar aree ab ou t the Hottest Trends in the Digital Domain and give them ds. Hands on Training as per Industrial Standar ds. Gain experience in creating on-the-spot digital strategies for clients as hands-on experience. Gain an understanding of the ecommerce sites and their promotions s. Strengthen interpersonal communication skills online with customer s. Skill Development in the field of Digital Marketing with deep understanding of Social media marketing and organic marketing Attendees will be trained in such a way that they can become self-emp er en self-employed loyed in diff er ent niches of Digital Mark eting. •
•
• • •
•
Why We are Unique SkillCircle™ is an initiative to provide Real skill based learning in association with most active community for start-ups in India; we started this just because there is a huge Market Gap betw be twee een n the demand and supply of Digital Marketing Experts in India. More and more people are looking out for Digital Marketing Experts for their companies and there are very few people out there who actually understand the domain that well. The demand is ever ever increasing, as more and more people in India are becoming Internet Savvy and thus more and more people who can promote their busines companies will seek for people businesss online We are a Pioneer in Training Training People for Digital Mark eting.(Our Trainer is also Ex-Founder of Expertvidya which known for its Digital marketing training) We offer Internships and Career opportunities in different startups profession essionals als and have zeal to create a useful platWe are Young, Dynamic, Self Made prof s. form for other s. •
• •
C ertific ertific ation
After successfully Completion of Training, Student will be getting Dual Certifications after aining. passing an exam at the end of the Tr aining. Digital Marketing Expert Certified by Skill Circle™ & Delhistartups™ Google Analytics Expert certified by Google India (After successfully completion of test) •
•
SkillCircle ™ is pr oviding Real Skills S kills trainin tr aining g at a very reasonable fee (enclosed herein). herein). In this training we will acquaint students about the concerned field, and will provide them Course Cour se material, CDs (Comprising of Digital tools) & Lab Material and not just this, we believe in s. creating future future leader s. At the end of training, SkillCircle™ will certify each student. For starting the training program, a free of cost seminar may be delivered at your campus.
Proposed Training Program proposing the following training program for the students of DELHISTARTUPS is proposing your college. This is the basic description of the training pr ogr ams. ams.
Training Program Digital Marketing Training FOR Students (DMTS)
Durat ion
Major Topics Covered
90 Hours+ INTERNSHIP + Startup Ecosystem Visit
Digital Strategy, (Google ds, Adwor ds Google Analytics, PPC,Campaigns affic And tr affic
Startup Founders Digital Team Members marketing
Building) How to sell online, Advanced Affiliate marketing, Pr ofessional Website Designing In A New Way
Tech BCA/MCA students
Who can join
Management StudentsBBA/ MBA Stud en ents
Concerned Field
TimeLine of Summer Training
Key Topic & Subtopics to be covered
Timeline
Week 1
D i g i t a l
marketing Overview & Website designing.
Industry Insights Basic Understanding of DM. DM. ocess Marketing Pr oce Planning a website ess CMS & Word pr ess designing. Digital Strategy Building
Week 2
You will be able able To make your own website ior without any Pr io knowledge of Coding.
Student will get to know how Digital com panies wor ks. ks. And How Brand Building works
SEO
Week 3
Learning Outcome
How search Engine wor ks? ks? How ranking get affected. How to rank website without spending anything. Understanding Types of affic Tr affic ds Keywor ds On page & Off page SEO
Paid Tool Trainings PPC ADVERTISING & Google ds Ad wor ds
PPC ADS Intr oduction Ad words Algorithm Under standin tanding
able You will be able to Rank your website for certain keywor ds ds in Search Engines. able You will be able assive to drive massiv traffic on your website.
After this module you can apply for Google Cer tifica tification exam for Ad
Week 4
Creating Campaigns ds Google Ad wor ds Google Exam Google Analytics Google Exam Traini ng Ad words C ertifica tion Facebook Ads Make Money Online ( Leads capture + Freelancing) How to make money fr om Google. Best Affiliate networks In India. Campaigns & Traffic building. Content Marketing
words & Analytics. After that, You will be getting Certification fr om Google itself . One of Most Interesting Module for Students in which nthey will lear nHow to earn with Google online & How to earn with Flipkar t like sites. Also they will learn to make a coupon website in live tr ai aining.
Week 5
Social Media, Email, Mo bile Marketing
Marketing on SMB Basics Techniques & Tools used actices Ethical pr ac Do’s & Don’ts Viral marketing Email Marketing basics ks How it wor ks Set a campaign using paid/free software Seo for Email marketing Mobile marketing Mobile website
Blogging & Lead conversions Week 6
Students will get to learn about optimal use of social networks in har ne nessing business online. ine.
They will learn to send emails to Masses without getting in s pam folders.
They will learn to Build traffic fr om Mobile marketing and to o ptimize websites for Mo bile/ta blet access.
Blogging/ YouTu be Blogging Content Marketing Advanced Niche Blogging Lead Business A/B testing Lead Funnel online Landing & Thank You pages Converting Leads to Sales
Building your Company / startup strategy
/Re ports Assignments/Re submission & Test for Certification on last 3 days.
Doubts/ Left out Topics Discussions
Again one of most Interactive tive session in which students will lear n how to blog, How to YouTu be blogging in pr ofessional way to reach masses in less time.
actice Hands on pr acti ning and Lear nin ience. Ex per ien Netw etwor king. king.
Discussions, Meet ups and Networking
Software /Tools Provided by Us
Webhosting on Inter nationa national Linux servers [For 1 Year] worth Rs 5000/Free Access to Pain Digital tools ( For social media marketing) worth 10,000/Online Access to Paid courses worth Rs 15000/- to all attendees. ( Courses includes Online branding + Social media hacks + Digital branding and strategy)
FEE For Summer Training S. No
Course Code
Course Name
Course Fee per Attendee
Course Fee per Attendee ( For DS members)
DMT (Digital Marketing Training)
1.
Digital marketing Training for Startups and Students
35000/- + Taxes
25000+ Taxes
Note:
1. The Batch strength of this Circle will be not more than 30 to make it a interactive session.
Mode of Payment : Payments should be made in favor of: Edutrain Consultants Pvt. Ltd . Bank Account Details: A/C no 6011692180 IFSC Code KKBK 0000 0000214 214 Kotak Mahindra Bank
CRN NO 173860940
Trainer Profile: Shivam Ahuja Founder ww.delhistartups.org www.delhiangels.org www.shivamahuja.com
Shivam Ahuja is our community Founder, which is known in Startup Ecosystem in India for his work for Delhistartups.or g Working experience of 4+ years with leading organizations – Micromax Micromax infor matics, Etisalat Telecom (Dubai) & i) & as Entrepreneur in residence to many star t-ups.
Currently he is on board for two start-ups and building the investor community at Delhiangels.org
Interviews https://www.facebook.com/avijitsingharya/posts/1070301563028828 https://www.facebook.com/delhistartupsofficial/videos/vb.461104034062248/57259410 6246573/
Cliient s: Corporate Training Cl
SkillCircle has delivered corporate trainings to a number of industries and colleges,
few of them ar e
Delhistartups Training Clients
1. IITM College
Summer Training Partner s Our founder Year 2015 (Our fou
was chief trainer at that time)
2. TDI Infrastructure
Corporate Training (Delivered Training Training to 15 Pr ofessionals on SEO and ation) Lead Gener at
3. IIT Delhi EDC
Digital marketing Training for Professionals
4. Amity Noida
Digital Marketing Training for Professionals
CONTACT CONT ACT US
HEAD OFFICE: DELHI Rajeev chowk ,
www. www.Delhistartups.or g
Email:
[email protected]
Queries?- +91 9999697970
Or Talk to our Trainer directly - +91 9971116325
ia Let’s Build the Digital Workforce for India #DigitalInd ia
