YouTube Content ID Handbook

YouTube Content ID Handbook 2.0 Last updated: Q2 2014

Google Confidential and Proprietary





User uploads video:

Video is processed and compared to the Content ID database:

? User is notified of a match:


Partner’s policy is applied (block, track, or monetize):

Delivery (Ingestion) Fingerprinting Identification & Matching Claiming Managing & Monitoring Google Confidential and Proprietary

Reference File Ingested

Future uploads Recent videos

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Popular videos ●

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All videos


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Asset Metadata

Reference Material

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Claim

Partner video

Claim

User video

Claim

User video

Ownership

Match Policy

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Reference Files


Section

Topic

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#1 Partner uploads a video.

#2 Partner adds a match policy.

#3 Video is now a Reference File. YouTube auto generates fingerprint.

#4

#5

YouTube adds Reference Content ID will scan file to the Asset. for user matches. Asset

MATCH POLICY


Metadata

Ownership

Reference Material

Match Policy

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eligible for Instream + TrueView Ads eligible for Overlay Ads only while <10k views

eligible for Overlay Ads only while <10k views Video not claimed at all



Single Upload - "one by one", a few at a time - synchronous way of delivering content

Batch Delivery - "package" dump job (to dropbox) - processing system (status in CMS)

Tools & Methods Web (manual), API (automated)

Tools & Methods CMS uploader / SFTP/ Aspera / Spreadsheets / XML (semi to fully automated)

Use cases "Timing is Everything"


Use cases "Drop and Forget"

The table below provides some more information on the different batch delivery options alluded to on the previous slide:

Tool

XML (Sample Feeds)

Spreadsheets Templates

CMS Uploader Music Wizard

Supports

Pros

Cons

- Vertical specific all use cases - Upload and Update

- Once configured, can be automatically generated - Flexible, supports every possible metadata field and possible option

- Requires technical expertise - Not suitable for manual editing - Flexibility makes it hard to validate, more room for errors

- Vertical specific core use cases - Upload only, no metadata update

- Limited technical expertise required, works with .xls / .csv - Templates fr amework limits room for errors - Additional validation layer

- Status reports currently still in XML - Doesn't support some advanced metadata use cases (SR/comp link) - Currently supports update through metadata only

Sound Recording

- Limited technical expertise

- Manual, can't be automated - Doesn't support all Metadata

See here for more information about delivery options. Google Confidential and Proprietary

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3 It is also possible to create exclusions to prevent matches against segments of a reference. Those exclusions can be added, removed, or modified here. Google Confidential and Proprietary


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Key Concepts

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Best Practices

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Action Items

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Assets



Asset Metadata

Reference Material


Claim

Partner video

Claim

User video

Claim

User video

Ownership

Match Policy

*Note: information is displayed only one tab at a time (eg: Metadata, Ownership & Policy, etc). See slide 30 for more details on interacting with assets.


Sound Recording

Represents an audio recording. Includes metadata like ISRC, artist, and album. Usually embeds a composition, may be embedded in a music video.

Composition

Represents a musical composition. Includes metadata like ISWC and writers. Is the only asset type that may have multiple owners per territory.

Music Video

Represents an official music video for a song. Embeds a sound recording. Includes metadata like Video ISRC, song, and artists.

Art Track

Represents a video of an official master recording with an accompanying image(s). Should not be used to claim any UGC (should not be a reference).

Movie

Represents a feature film. Includes metadata like ISAN/EIDR and directors.

TV episode

Represents an episode from a television show. Includes metadata like season and episode number.

Web

Represents any other kind of audiovisual work, including YouTube original video or other type of video content not covered by the other asset types.




Click here to go to a list of all claims on the asset

Hover over this section to show the “pencil” icon and edit asset metadata


partner’s selected policy. Below is the effective policy, which takes into account any other partner’s policies and ownership current asset ownership. Other partners with ownership on the asset will be listed here as well


choose from existing policies or create new saved policy. Policy will be updated across all matched UGC claims or all UGC claims (including manual claims)

add or remove territories of ownership


click here to expand the reference player

reference provider and source

status: active indicates the reference is actively being used to match UGC

view all matched and claimed UGC on the reference (does not include manual claims or partner’s own uploads)

it is also possible to create exclusions to prevent matches against segments of a reference. those exclusions can be added, removed, or modified here.




Asset Ownership:

Metadata

Partner A: US

Partner B: UK

Match Policy: Partner A: $

Partner B: $

Claim user uploaded video on YouTube

Partner A receives $ from US views


Partner B receives $ from UK views

Asset Ownership:

Metadata

Partner A: US, CA, MX Partner B: UK

Match Policy: Partner A: Block Partner B: $


Content is blocked in NA



Asset Ownership:

Metadata

Partner A: US, CA, MX Partner B: UK

Match Policy: Partner A: Block in US, $ elsewhere Partner B: $


Content is blocked in US, Partner A receives $ from CA and MX views



note upcoming changes


Movie

TV episode

Reference-only

Reference-only

Sound recording

Assets will not merge because assets have different types (regardless of whether references are exact matches or unique identifiers match)

Sound recording OK

Reference-only

Music video Reference is a YT video


Reference-only

Sound recording Reference-only

Assets will merge IF: 1. references are identical +10 sec OR 2. ISRCs match

Assets will not merge because assets have different types AND one reference is a YouTube video

Movie

Web OK

Reference-only

Reference-only

Movie

Web

Reference is a YT video

Reference is a YT video

Web Reference is a YT video


Web Reference-only

Assets will merge IF: 1. references are identical +10 sec OR 2. unique identifiers match Asset type in this case is ignored because one asset is type = web

Assets will not merge because references are YouTube videos

Assets will not merge because one reference is a YouTube video

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Policies



Policy

Monetize

Track

Result

$

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Block

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Policy

Monetize

Result

$

Track

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Block


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OK

Ownership: US only

Ownership: worldwide

Ownership: worldwide

Match policy: Block WW

Match policy: Block in US

Match policy: Block in US

Usage policy: $ WW + block outside of ownership on claim

Usage policy: $ US

Usage policy: $ US, block ex-US

Applied policy: Partner video: $ US, block ex-US Fan uploads: Block in US (policy ex-US may be determined by other owners)


Applied policy: Partner video: $ US, claimed exUS but no policy applied Fan uploads: Block in US, claimed ex-US but not policy applied

Applied policy: Partner video: $ US, block ex-US Fan uploads: Block in US, claimed ex-US but not policy applied

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Default policies will be selected by default when content is claimed


provide a descriptive name for the policy, as this is what will appear when selecting policies select desired policy

provide conditions that determine when the desired policy should be invoked

view preview of the policy here add additional conditions

create additional rules by selecting the desired policy


Territory (Location of the Viewer)

Proportion Match ●

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Length of Match

Video or Audio Match (Type of content that matches my asset) ● ● ● ● ●


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Monetize in the United States

Block in Australia

Track in Japan



Block long uploads

Monetize short clips


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Provider: Stefan

OK


NO


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Claims

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select desired videos

use actions dropdown


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video

asset


claim information (policy, history, details)

The policy section displays the partner’s policy as well as the policy that is currently being applied. Partners can edit the owner policy by mousing over and clicking the pencil icon.

The history section contains information about how and when a claim was made, as well as any subsequent events or changes to the claim’s status.


The details section displays other information about the claim, including video and claim ID, claim settings like syndication, embed, and block outside ownership.



playback user video and reference at match offset

take actions on the claim: release, release & exclude, takedown

user video change policy on the claim. note that changing the policy here is only for this claim (not the match policy, which is on the asset)

reference


Takedown Block

Asset #1 Partner A:US Metadata Partner B:ex-US

Track

Partner A: $ Partner B: $

$ in US (Partner A) $ ex-US (Partner B)

user uploaded video on YouTube

Monetize Asset #2

No policy

Block WW

Metadata Partner C: worldwide

Applied Policy: Block WW Partner C: Block


Asset #1 Partner A:US Metadata Partner B:ex-US user uploaded video on YouTube


Asset #2


$ worldwide

Metadata Partner C: worldwide

Applied Policy: Partner C: $


$ US (A/C receive 50% of revshare) $ ex-US (B/C receive 50% of revshare)

Asset #1 Partner A:US Metadata Partner B:ex-US user uploaded video on YouTube


Asset #2 Partner C: US Metadata No other owners


$ US track ex-US (owner missing)

Applied Policy: Partner C: $


$ US (A/C receive 50% of revshare) Track ex-US

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Manual Claiming



enter a search query to display a list of videos


indicates video is already claimed against this asset (either by 3rd party or uploader)


partners should watch the user video to determine if it contains any of the partner’ s content

search for an existing asset to claim the video against or to create a new asset

if the partner has made a recent manual claim, the previously used assets will be listed here for easy access when claiming


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determines the whether the partner owns audio, visual, or audiovisual content

select saved policy, or use the match policy from the asset

once the selections have been made, click claim Google Confidential and Proprietary




asset for existing claim

IF asset is owned by user (uploader), (uploader),

IF asset is owned by partner (uploader (uploader or 3rd party),

partner should make a new claim on their own asset (existing or create new asset).

AND existing asset is the same as the material material owned by the partner, partner should add ownership. If partner already has an asset, they may need to merged or otherwise reconciled,

User-owned assets will have “source YT user username,” and ownership from: username worldwide. Note that in some cases, partner owned assets may have these same attributes Google Confidential and Proprietary

OTHERWISE partner should claim with their own asset.


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partner’s


partner’s

Partner 1 Partner 2

Partner 2

Partner 1



user

review actions located here claim expiration timeframe




uploader


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Reporting ● ●



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YouTube Content ID Handbook

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