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PORTABLE TRADES & OCCUPATIONS Special Report for VIP subscribers

This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

PTO 20/20 Portable Trades and Occupations – 10th Edition –Revised, Updated & Expanded for 2010 to2020 By Grandpa & Others All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system without the written permission of the author or publisher. Although reliable sources of information have been used in gathering material for this book, neither the author, publisher nor distributor can accept any liability for the accuracy of its contents nor for the consequences of any reliance placed upon it. PTO has been published as an information service only. While every effort is made to report only the most reliable information, the publisher assumes no responsibility or liability for any contacts provided nor the implementation of any ideas herein. This report is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent licensed professional person should be sought. The authors may be wrong about everything! So don’t sue us if you think we have given you a bum steer. This exculpatory clause is required by our cautious lawyer and should be used by you if publish anything.


More Than 101 Ways You Can Make Serious Money Anywhere In The World Without Special Education, Visas, Permits Or Licenses

Dedication: To All Those Who Want To Be Their Own Boss. Offer: “Want to be an editor/ proof reader? We know that in this New Edition there are bound to be minor mistakes. Why? One reason is because our automatic spell checker mechanically puts in corrected words that were not always what the author had in mind. As you read this book for the first time, excerpt any questionable words, phrases, punctuation or unclear passages. Insert with color, what you think is the proper correction. Return a lot of corrections that we can use and we will send you a brand new, copy of the next edition (with all corrections made) for free. Plus, for the best proof-reading jobs, we will also include a special prize: Selected free reports and a 75% discount on our $550 follow up 3 Volume book Bye Bye Big Brother. This offer is good only for the first 25 readers who send in corrections. So please, e-mail the publisher at the address on the title page (or order pages in the back). Make sure you are among the first 25 to send us your corrections of PTO. Also, any suggestions, new stories Rewards such as free books or other useable material. Remember! Our automatic members of our exclusive other. Welcome aboard! Grandpa, Monaco

or ideas will be gratefully received. goodies will be sent to all who submit readers are not just customers but “PT” club. We help and support each

2010


CONTENTS YOUR LUCKY DAY

5

DON'T GET A JOB- IF YOU WANT TO BE RICH

11

HOUSE SITTING - FREE RENT & MORE

13

HOW TO BE AN INTERNET ENTREPRENEUR

14

HOW I MADE OVER $1,000,000 ON ONE PERSONAL CONSULTATION

27

PORTABLE JOBS

33

HOW TO BE A CONSULTANT

37

ESCAPING THE BUREAU-RATS

84

PASSPORT BROKER:

109

A GOOD DAY IN ZEOMALADORA

129

HOW AN ILLITERATE MADE A FORTUNE AS AN AUTHOR

142

WRITING & SELLING A NOVEL

147

PEN PALS & NEWSLETTERS

151

HOW TO GET RICH WITH AN INVENTION

174

WRITING SUCCESSFUL "HOW TO" BOOKS & NOVELS

177

INTERNET MARKETING + CYBERSPACE ENTREPRENEUR2

185

PROMOTIONAL LETTERS & MARKETING

196

MONEY-MAKING IDEAS FROM THE NEWSPAPERS & WEBB

206

START A NEW RELIGION

212

THE MISSIONARY POSITION

220

HIGHEST PAID, LOWEST PROFILE, MEDICAL CONSULTANT

232

DREAM JOBS: UN AMBASSADOR, POLO PLAYER

240

TRUE STORY OF A LUCKY BUREAUCRAT

252

ADMINISTRATIVE & INVOICING SERVICES ABROAD

254

IMPORTING & EXPORTING

260

COMMODITY TRADER

271

TRACER OF MISSING HEIRS

280

OFFSHORE ADVISER & MONEY MANAGER

290

ROCK CONCERT, SEMINAR OR "EVENT" PROMOTER

309

PHOTOGRAPHY & VIDEO PRODUCTION

318

KNOCK-OFF CONSULTANT SPYDER WEBB

335

TEACHING ABROAD A GOOD IDEA?

346

UNINHIBITED ADVENTURES ON A TROPICAL ISLAND

361

WHY YOU SHOULD HAVE A PORTABLE OFFICE

365

BONUS MATERIALS MORE IDEAS FOR PTO

372


FOREWORD

YOUR LUCKY DAY Some day you will look back on the day you lost your job. You will say “That was my lucky day!” Why? Because deciding not to work for a “boss” was your first step towards acquiring happiness and financial independence. It doesn’t matter that it was an involuntary decision. You are still lucky. I, Grandpa, estimate that financial independence can be yours in two years—or possibly much less. Two years from when? Two years from the date that you make it your goal. Two years from the time you decide that you will devote your time and energy to “filling a need” by providing the world with a product or service – preferably doing something that you love. Make that decision as soon as you come to a suitable option in the following chapters. There is no magic formula. You can have a very happy lifestyle that suits you and a reduced need for cash. This will come to you with a plan and many small steps. The cumulative effect will be a dramatic change. Your new life may then seem extraordinary, romantic and enviable to the wage slave friends you leave behind. They may say they don’t want a 40 hour week, a boss, and all those automatic salary deductions. But they can’t cut loose from their regular paycheck-nor those promised retirement benefits. Here you will learn the techniques to live without a salary, without working for a company and without being a “consumer.” To become successfully self employed, you need to break free of a very bad habit that most of us have. What’s that? Being a consumer! You can never be successful if you are focused on ways to spend money or accumulate things. Some would equate financial independence with servants, a second home, a status symbol car. But to me that is show, not freedom. Financial independence and your own business buys you freedom from a boring job – and from “a boss.” It gives you time to pursue your own interests: freedom to travel, to read, write, create—make love. Possessions, poodles, servants and a Rolls Royce only tie you down. Impressing your neighbors or your mom isn’t where happiness is at. [Grandpa says: I know, This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

I’ve tried the flash lifestyle. Bad move. Impressing others costs money and only generates negative feelings towards you.] In this book we show you how to channel your energy effectively. With a lot of effort you can start generating income within ten days. In many cases, you will be able to make deals or do things to generate more income with one free Skype call than you could save in ten years on your old job. But the first step will be for you to get rid of what I call “The consumer mentality.” If you dream of all the wonderful things you are going to buy, your time, thoughts and energy is going in the wrong direction. Eventually you will be able to afford-and buy for cash-incidental luxuries. But that will never be your main objective. You must continue to focus, not on spending money – but on building your business with the ultimate goal being financially free to enjoy life in your own way. Why do wealthy, successful people never win the lottery? The answer is simple. They never enter. From now on, every time you spend a dollar, you should expect to get a good return. What’s that? Maybe $2 for every $1 you spend. You won’t get that regularly by consuming or gambling on a lottery ticket. Wealthy people consider money a tool. You don’t throw away, break or bet your tools. You use it constructively. When properly used, you’ll acquire more and better tools. Maybe you can expand your new enterprise by taking on employees or better yet, “associates” who get paid only a percentage of what they bring in to you. But that gets us ahead of the story. The first step, the first small step you take today, is to figure out how to cut down on your costs and overhead. Reducing costs and keeping them low is more important than increasing earnings. Those who always increase spending to meet or exceed earnings are heading for trouble. Those who live below their means will have the ability –the freedom-- to take a few years off to travel, to move to other countries, and to start international new enterprises when they want adventure and change. The first step to wealth and financial independence is simply the resolve on your part to never again spend money you don’t have on things you don’t need. Specifically, pledge: “I will never again will use a credit card to take a vacation on buy now & pay later, nor buy status symbols (like brand name sunglasses), nor any consumer goods on credit.” “I will seek out opportunities to cut expenses, or trade my skills/stuff I already have for stuff/services I need” If you don’t do the above at the start, you can’t get ahead financially. Having expensive habits, an exalted sense of entitlement and incurring high overhead costs guarantees failure. It is important to make money, but if you want to be successful as your own boss, you need to accumulate a cash or This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

asset cushion that will allow you to ride out mistakes and rough times. Because many of my readers may be newly unemployed, low on cash and currently living on unemployment insurance. Here are a few specific recommendations: 1. Consider every possible way you can cut out non-necessities and cut down on your expenses. If you have car payments, get rid of the car. Arrange for cheap, dependable transportation that you really need. Consider a used bike. 2. You may be able to cut your rent to zero by becoming the manager and general repair and maintenance person at an apartment building or hotel. House & pet sitting is another option. 3. No harm in going to job interviews and possibly finding another job like the one you lost – but simultaneously, whether you get hired or not, take the first steps to start your own home business. Do it on a shoestring. Plenty of start-up hints and specifics are to be found in this book. 4. Your first steps in a new business should NEVER involve spending money on such things as renting a store/office, or printing up stationery and calling cards. The first thing in a new business is to have a product or service to sell. Then, figure out the best ways to get customers who will buy. These things should not require any serious expenditure of your limited assets. 5. Only when your new business or portable trade has overcome the start-up mistakes (i.e., when you know what you are doing and your business plan is working) then, that is the time to plough back some of your savings and reserves in order to generate a bigger income. In the meantime, be like “Grandpa” and most of the rich people we know. Never go out shopping nor impulse buy things like $200 blue jeans. Instead, go to flea markets and yard sales, and get things like formerly priced at $200 jeans for $1-. My much younger 3rd World wife goes to these sales as they are coming to an end. She picks up unsold remainders (that are always discarded at the tail end of every flea market). She takes what we can use – for free. Our entire house was furnished with cast off stuff other people left behind –usually at flea markets or yard sales. My entire wardrobe cost under $50. Yet if you came up to my apartment or saw me (Grandpa) on the street you would probably say “There’s an average looking guy with average looking furniture.” That’s exactly what I want people to think. The head that pops up is the target. You should blend in like a chameleon. My income is completely invisible. When I was a kid, I went to a ritzy and expensive prep school that today costs twice my visible annual cash income. If I still had kids in school, in most of Europe they would This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

receive a better education that I did –all for free. And with plenty of perks like field trips to Vienna, sailing, horseback riding, etc. Free! All the way from kindergarten to Graduate School! Where I live now and several other places in the world offer absolutely free education. And even in the USA there are plenty of scholarships. In our current town it’s courtesy of a Gambling Casino that pays all taxes and subsidizes education, entertainment and free 1st class medical care for all residents—legal or otherwise. Many places offer the same health care, education and other freebees --courtesy of natural resources or as in France and Germany -- a rich and generous government. We don’t have any of the stuff that poor people seem to need: Brand name clothing and accessories purchased at retail stores, Cigarettes, Cable, Flat screen TV, instant frozen food meals, computer-game machines, HarleyDavidson motor-cycles, several cellfones per person, assorted junk and Knick-knacks, etc. We do however travel -- following the sunshine from Europe to Asia or South America every winter –going on “repositioning cruises.” These deals offer us intercontinental transport, gourmet meals, entertainment, and for three weeks-a cabin with a sea view – all for the price of a local two star hotel. At home we eat exotic foods (prepared by a master chef –me) that cost 10% of the price of a lesser meal at the local eateries. And good wine? We participate in the enjoyable work of grape harvesting for a few days each fall. We get paid in half a dozen cases of fine wines that get us though till the following year. We certainly don’t feel poor. In short, we have made it a fun game- to figure out how to live well on a tiny fraction of our income. The easy part of generating income outside of a regular job is to realize that there is a market for just about anything you feel like doing. If your needs are simple, you will find things to earn more than enough money to survive comfortably. Then you can do what you enjoy—working only on a very casual, part time basis. Can you make a romantic dream come true in real life? Yes! But you need to be realistic. You may say “I would like to be an artist like Picasso- just paint pictures and make love to my beautiful nude models.” It’s possible. In real life you would need to study successful artists, and spend a good part of your time marketing your work. Plus you’d need talent and training too. Same if you wanted to grow flowers or vegetables. You must know what you are doing, be able to market your product. You would have to do planting, weeding and harvesting on schedule. It’s work. How real is your new freedom going to be? Instead of one boss to please, you will have many. They are called customers. If you can service them with a pleasant attitude and a satisfying product, they become “regulars.” Your customers help make your dreams become reality. This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

In my own case, I really enjoy writing “How to” books. These act as my calling card getting me more one-to-one consulting work than I can handle. Thus I cherry pick my clients. My How To books are priced at over $500. They are targeted at wealthy people who are vaguely unhappy with their lives. Some readers get inspired by my stories. They want to learn how to emulate my “PT” lifestyle. That’s when my expensive $20,000 (€15,000) per year consulting comes in. From my point of view, I have the ideal lifestyle. I meet stimulating new people with interesting “problems.” Sometimes their problem is love or the lack of it (as in Divorce). Litigation & government problems loom large. Many of my readers wish to immigrate start businesses in other countries and thereby Find Freedom In An Unfree World. I help them with common sense that involve thinking outside the box.–also implementations (like 2nd Passports) It keeps me sharp and busy at a time when many of my contemporaries are either dead or completely retired. This book is different from my usual output. It is aimed at the recently unemployed who won’t (& probably can’t) afford to hire me. I consider it a “giving back” my years of experience to a Universe that has treated me pretty well. It is not a long list of things you should do, but more a menu of options. You pick out what looks do-able. Then you add your own inclinations & special expertise. You make some choices and you give them a try. It’s called testing. Unlike so much of what is on the “How to” market, what you are about to read is based on real experiences. There are stories about how my (now) rich (formerly struggling) clients made their money. Plus contributions from readers and successful people I know. All of these should give you a lot of good ideas. Most importantly I hope PTO will change your thinking from typical “employee/consumer” to that of an “Entrepreneur/P.T.” Later right here in this book, at the end, I will include as a free bonus, some of my best PT (Perpetual Traveler-Prior Taxpayer) material excerpted from the $500 book, Bye Bye Big Brother. Another gift from “Grandpa”


DON'T GET A JOB Would you like to be able to move anywhere in the world and within a short time be able to establish yourself in a comfortable upper-middle class style? If this is your long term goal or an immediate need, by the time you finish this book you'll know exactly how to do it. For those who have no time to read the entire book and want it in just a few words, here they are: 1.

FIND A NEED AND FILL IT. Speed readers and dilettantes may now replace this book on the shelf and move on to other things. For those who are serious, we will now go on with the details:

2.

Make sure the need you are going to fill requires no special license, permits, or educational background. If the government of the place you are at takes any major interest in what you are doing and imposes regulatory requirements, sell out or abandon the operation and run as fast as you can in the opposite direction. [Note: This book adheres to the PT Philosophy as set forth by other fine books on the subject. We do in fact recommend that after you finish PTO, you read the earlier “PT” books in this series to cover the gaps]

3.

Try to find a field of endeavour that does not require you to acquire any fixed or expensive assets. We are talking about avoiding (at first) things like real estate, production facilities, machinery, transport equipment (trucks, planes, boats, etc.), or even an expensive offices or stores. And by acquire, we mean ownership or leasing. It should be possible for you to support yourself and your family in grand style without the responsibility of owning or managing any property or employees.

4.

Stick to a business that has no upper limit on earnings. If you own a restaurant, there is a physical limit to how many times you can serve lunch or dinner to a given number of tables. If you are


selling restaurant franchises or any other tangible or intangible replicated product there is no limit to how much you can make. 5.

Whatever you do should be do-able in many places internationally. There should be both a need and a demand for the product or service that is not purely local.

6.

Go into something that doesn't require too much expertise- unless you happen to be an expert in something already.

7.

Try to do something that is so “out of the ordinary” that there is little or no effective competition in the field. On other hand, in some fields the demand is so strong that you can keep busy, even though others perform the same services. For instance: Handymen who do home repairs, painting, and especially plumbing repairs. Another category: Computer nerds who can set up and maintain websites, assist with blogs, and deal effectively with software problems.

8.

What you do should have a relatively low profile to discourage jealousy, regulation, imitation, and interference in your operation by thieves, thugs (who may insist you buy “protection”), bureaucrats or others who, like the thugs, might wish to horn in on your thing.

9.

Make it something you enjoy doing, something interesting, and, last but not least, lucrative.

creative,

10. Whatever you do, don't be so committed that you can't abandon the whole thing and move on without emotional scars or financial losses you can't afford. 11. It should be a legally permitted activity or, if illegal, it should be tolerated where you do it. Nothing is worth going to jail for. The above rules tell you what to stay out of, and the uninitiated might say, “It appears, all that's left is to get a job...” The last rule is: 12. Don't get a job.


HOUSE SITTING FREE RENT & MORE From a reader: I'm very surprised at the success we've had at getting house sitting accommodation, worldwide. We look after a couple of cats (dogs, geese and rabbits, and the occasional horse and cow!) for up to 6 months per time, in return for free accommodation, and most expenses, including broadband internet. We even get vehicles etc. There are periods between sits that have to be spent in motels or back with family, but that is now at a minimum. As we accumulate good references, our reputation becomes known & we are in demand,. Definitely something worth considering.

How do we get the house sitting jobs? There are many online world wide house sitter sites. People register, either as a house owner wanting a sitter, or like us, as an available house sitter. We go through their database of available sits. Think of it as an online dating service. So the websites are basically a introduction service; a matching service. It works for our PT lifestyle by keeping our overhead at a minimum. Plus we get to see new places and meet new people. It works so well, in fact, that we are starting to go to countries where the job fits in our available time. In other words, we go where the accommodation is. When we arrive internet is immediately available and it's all free. Our minimal cost is just “getting there.”


HOW TO BE AN INTERNET ENTREPRENEUR START FROM SCRATCH, WORK OUT OF YOUR BEDROOM, LIVE ANYWHERE IN THE WORLD.... By P.T.O'Domnic Dear PTO Reader, Eleven years ago I had only three things 1. I had a beat up, chewed on Bic ball point pen. 2. I had a piece of brown wrapping paper. 3. And I had an idea. 3 months later – I had enough money to buy a pretty good house. I was able to quit working for anyone else for the rest of my life. Let me tell you the whole story of what I did, and how you can do the same thing. In August 2009. I got an idea. It wasn't even my original idea. I got it from a book about marketing. The idea was incredibly simple. Go to someone with a product and a customer list – a list of people who have at some time in the past, bought something – anything. Then think of a follow up product or service that you can offer to everyone on that list of previous buyers. See the last page of this chapter for a specific example. Make an offer on the web-in very enticing language. With a simple marketing letter sent to a responsive list, your investment in time and money will be small.Your returns on one or two ads should make you more than you'd save from your job in the next twenty years. This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

My real name is Dominic Wright. My website is www.makeyouradpay.com. Grandpa knows I am an effective marketer with a high personal net worth. He asked me to share with you in this new PTO book exactly how I did it and how you can (legally!) use my secrets to start your own own portable business. I write for a living. But, I am not an novelist , poet or playwright. [Most of them don't make as much money as I do. ] What is it I do to make money? – I write advertising copy. Originally on a contingent fee basis, but now I often get paid in advance! You can make it big too- if you apply yourself to learning how to market things. I earn serious money because my sales letters SELL. If you can teach yourself (or learn from me, right here, right now) a few simple advertising principles, then you will have the ability to write your way to success. I started with zero bucks. No money. Nada. I didn't even have a credit card to order anything online. Here's how I made my first $400 online as a complete stranger (or newbee) in the industry. I surfed around for a total of one day. It wasn't a problem to identify at least ten sites directly selling something. I sent an email or called website owners. How to get contact telephone numbers? You can see who is the registered website owner if you go to www.godaddy.com. You enter the website address... you just click for owner details. I introduced myself, and made them a proposal something like this: “If I could make your website 10% more effective by converting 10% more visitors into paying customers, how much would it be worth to you?.” They were relatively small businessmen or women- all extremely easy to approach! I gave them a no risk offer , and they all were interested. One said I'd gladly pay you $500 per month and one guy said “up to $20,000” per month. I said “great. What do you think of an informal contract where I get 50% of additional profits that your site generates as result of my help? If I don't make you any significant profit, you don't owe me a dime”. 2 of my first ten prospects agreed, and we exchanged an informal memo by e-mail to cover a 3 month trial: They would use my copy and a few promotional techniques I had learned from a mail order marketing book, and if they worked, I would get a juicy commission. I kept my fingers crossed, wrote a dynamite letter to my new client's old customer mailing list and then, “Bingo!” He made a quick $18,000 profit soley due to my efforts. This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

But then I learned not everyone is honest. My first client instead of paying the $9,000 due me says: “I could have done that myself.” He then said “Don’t call me, I’ll call you.” The bottom line was that I didn’t get paid. I didn't have any mon ey for lawyers, and I didn’t want to start my new career chasing a deadbeat client so I decided to learn from my bad experience. The next guy... I did pretty much everything the same, just I told him: “Sometimes my concepts are very easy and obvious. You aren't using them now. If I apply them for you, will you pay me my share, no matter how obvious and simple the change I've done is?” He said yes. This time I put the agreement on paper, and we both signed it. Doing a binding legal contract does not require a lawyer. Read the Chapter elsewhere in this book called “Bye Bye My Lawyer.” I added some important copy to his sales pitch (don't worry I will tell all!) and I also placed 3 links “click here to order now” asking for an order. The second guy’s sales jumped 19%. This time I got my first check for $500. “Wow,” I figured “not so bad for 1 hour of work?” My confidence and self esteem were greatly enhanced and I knew I was onto something--

THE MOST SATISFYING... THE MOST REWARDING... AND THE MOST PROFITABLE PTO PROFESSION TODAY! What's that? MARKETING! If you are able to help people sell more of their existing products or services, successful entrepreneurs will hire you. Why? Because you are making them money without any risk or downside to them. Every business needs one thing more than any other – sales. If they sell, they make money. If they don't, they are either a charity organization or they are on a sort path to insolvency. What would you say if I would offer you this power... here and now... to be able to write amazingly effective sales letters, advertisements that are proven to work and bring in hordes of customers? Wanna learn it? Quickly? For Free? Okay, Here we go:. This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

I’ll show you some tricks from my multi-million bag of successful promotions. You'll get right here, right now an advantage over those institutional advertising agencies that are still counting on “creativity” or “originality” to create winning advertisements. Funny thing, those ads may win prizes and grab attention, but all too often, they don't bring in much new business. My ads aren't creative. They are scientific. Lesson One: Have a reason for every word you put in. No guessing, no luck elements. Use word-themes-elements that worked in previous promotions. In the beginning you will need to read and study what kind of approach really worked. There are only a few proven response-getting customer-bringing-in tricks that will almost always work. Here’s the formula for effective sales letters that can make you rich. You don’t have to be a writer to do it. In fact, if you are a professional writer you are handicapped because you’ll have to first unlearn what you learned about proper English. All you need to learn is how to SELL. If you can explain your sales-pitching ideas in person, then you are over 80% done. Record your conversation where you are persuading someone to buy your service, product... or whatever you are selling... Make a transcript of it. Now, clean that transcript from “umm”... “hmm”... “aaa”s and you are ready to follow this formula.

A Formula for Ads That Work First you need a headline. Headline is 85% of the ad. It is like an ad for an ad. If people don’t find it interesting to them, they won’t read the rest of your advertisement. So, create that all important headline with following in mind: 1. Focus on identifying your targeted customer 2. Raise his curiosity and intensify his desire 3. Get him to read the whole ad, or at least up to the point where he clicks on your “free offer.”


You see, my advertisements aren’t one or two lines. My ads are long. Very long. My longest was 34 pages. Many clients ask me how long advertisement should be. How long? My answer is... they will read as much or as little of it as appeals to their self interest. If you are selling female cosmetics to a list of male construction workers, they won't read past your first paragraph. On the other hand... if you are solving some urgent, red-hot problem in your prospect's mind... like sex, money or whatever he/she is really keen on, he will happily read four... eight... twelve pages of your text – as long as it about something he cares about--something that will improve his life. So your advertising copy should be as long as it takes you to sell the product. Cut out the fluff or puff. With that said, here's one formula you can use to create a good headline:

“HOW TO...” How to headlines have sold millions of products over the years. They still work like a charm. “How to” headline is considered as one of the safest and most effective.

CHALLENGING HEADLINES “If you can ____, then you have almost everything you need to _____” For example “If you can smile, then you have almost everything you need to get that job you want as a hotel receptionist...” Then you go on to offer a course or some appropriate product to help get that job. “If you can write headlines some will” work well by implying that your potential client needs something that he already has in order to benefit from your product. The Prospect gets a feeling--as if he has passed some test-after reading the headline.The prospect is hooked and will value more and appreciate more what you have to say next. Or... This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

GLAMOUR BUILDING HEADLINES I use this one myself to get business! “Announcing a direct-response copywriter who will GUARANTEE to outpull your BEST ad by at least 10%”

AMAZING SECRETS REVEALED “Amazing speed-seduction secrets revealed by a California former Nerd. Got it? Great... now let's go to the second most important part. The end of your letter:

P.S. THIS IS YOUR LAST CHANCE P.S. part is your last chance to sell a potential customer into a. reading of the entire ad if he hasn't already or b. to convince him to make an urgent, instant action. P.S. is second most important part after the headline. It is like a second headline. And, although that important, many marketing agencies leave it out for no other reason than pure stupidity and ignorance. This is where you have an advantage over them. And we have just started.

I WANT YOU! I NEED YOU! I LOVE YOU! When writing, focus on your customer's egoistic self-benefit. It is not about you... it is about your customer... use more “you” sentences than “I” sentences. When it comes to selling, no one cares about you. They are looking what's in it for them. Use “YOU” wisely. This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

ASK FOR AN ORDER I cannot think of simpler... easier... more fun way to quickly add more profits and increase the effectiveness of your advertisement than by simply asking for an order. I have a website where all I did was to add few “click here to order now” links and my conversion rate (rate of visitors that become paying customers) jumped by 22%. Now, if that isn't amazing, I don't know what is. Adding three exactly the same sentences (actually, copy-pasting them), generated 22% more sales... and even more profit because

Advertisement space costs the same whether it pulls zero orders... ten orders... or 55 or more orders! That's why our little persuasion tricks are so crucially important – they add on like a brick on a brick, building you a pile of cash. All you have to do is create an effective advertisement that generates more profit than it costs to deliver the sales pitch and the product. If it is an information product, then your only goal is to earn more than what you are paying for advertisement, because info products like internet downloads cost you very little to send to customer. Needless to say, your products should be good and always deliver more value than they promise- because there is nothing more profitable than repeat & referral business from satisfied customers. Combining all the tricks of the trade I am outlining here will increase the effectiveness of your sales letters and make you at least a nice second income... or... if you keep at it, and keep testing and refinig your techniques this PTO will make you RICH. In the direct marketing business... it is actually harder to make $100, than to make $10,000. Once you have an effective advertisement, you want to publish it with variations, so that millions of people will see it and act on it. Your first cusomers probably won't have a million names on their mailing lists. If they do, they probably have a successful business model with guys just as good (or better) than you are. But 99% of the smaller businesses don't have very good copy-writers. Why? Mom & Pop run the show and they believe that if you build a better mousetrap or bake a better cake, the world will comea knockin' at your door.If you or I visit these people and offer to This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

increase their sales for a % of the increase. Half the time they will hire you on a trial basis. Once they hire you, you should start making some money, and also, you will have start building an impressive acheivement album to put on your website. You can show and tell new clients how effective you are, and your career takes off. That's why I consider this as one of the best businesses today.

WHAT ABOUT THE PRODUCTS? The best product to sell online is information. It can be an ebook, audio course, webminar,... or even DVDs, CDs,... seminars. Here's why: 1. They are cheap to create taking mainly your time. 2. The reproduction or replication costs to deliver to any number of new customers is nominal.

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3. It is an easy to manage business and you don't need any inventory or big investments to launch your product. 4. You can demand what the traffic will bear... because information today has HUGE value.

PRODUCT CREATION Your goal here is to create 1. A product that will SELL, 2. A product that will be valuable to your prospects. 3. A product that has huge potential. Easier said than done—or is it? One of the ways you can go is to be bit creative... Think outside the box. First idea that pops in my mind is, if you don't have a product- Find one that already exists! This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

Approach sellers who already have an info product that isn't selling as well as it might... Or one that is selling offline? Then make a deal where you'll split with them profits 50-50, after all expenses? They provide the product, you provide the marketing. Makes sense, doesn't it? You don't need any money to start. Just somebody else's good idea. That way you can get one high-quality, saleable product and quickly position yourself as an expert in that niche and start making money.

ALTERNATIVE? CREATE YOUR OWN PRODUCT. I'll tell you how I am doing it now. Before, I used to do it all by myself, now I outsource most of the work. Here's how my product creation & product launch process looks now. 1.

Find a niche – a little segment of market that you can position yourself as an expert in and do a keyword research. I use free google keyword tool to give me suggestions on the keywords I'll need. For example, I am going to create a course called “training your parrot to speak.” If I input in google “parrot training”, it will suggest me related keywords... like african grey parrot training, training birds, train parrot, parrot talk, parrot training cd... etc. It will show me how popular each keyword is (how many monthly searches it gets)... so I can accurately estimate on how much traffic I can expect and how big my market is.... plus it shows me other advertisers in competition.

2.

I know from start how challenging it will be to enter the niche. Pretty cool tool, huh? And it costsnothing to do this market research.

3.

Once I know the general outline of my new product; these days I hire a writer to create an ebook... a book... CD... special reports... whatever I want. It may costs me about $1000. Of course, you can do it yourself, for free.

4.

Then, I write the sales letter. I don't want to outsource this, as supreme egotist that I am, I know there is no one better than me in writing web sales letters that sell.


5.

So I do it myself using the tricks I outlined you above. Once it is done...

6.

I test it. I upload the blank version of the sales letter (no design or anything), give the project a little budget in AdWords (www.adwords.com), and it places ads for me on Google. For example, when someone enters keyword “parrot training”, my ad will show up, and bring targeted traffic to my website. I will pay about $350 for this test traffic. I want to see how many orders I'll get.

7.

From those orders... I'll know whether my product is going to be profitable... or if it isn't. In some of more competitive niches, I'll get results that are nearly break even, or just a little above the break even point. In that case I have to ...

8.

TEST... the price... the offer... the bonuses... the length and strength of my guarantee (I prefer 1 year money back offers), etc.

9.

Once I have settled on the price that works best, I start tweaking my letter, having my designer create a 3d image of your e-book-or whatever your product is.

10. I Then I contact old customers to give me some testimonials. If I don't get many, I'll either boost the quality of the product, or if I didn't get many sales... I'll approach some guys who are willing to review my product for free. That way I get real people to give me their honest testimonials. This always boosts the image of my product. 11. Now... everything is designed... up and ready... I am launching an official campaign where I am checking how many dollars I get for each dollar invested. If I like what I see, I setup the daily and monthly budget in my AdWords account, and create few variations of the headlines, P.S. fields and offers and I put in free tool that comes with AdWords called Website Optimizer... all these variations will tests and track to see which advertisements brings me most sales and which ones are the most profitable. You get reports showing only that variation. 12. Then finally, I reduce the costs of AdWords by seeing which keywords are profitable, which aren't bringing in cash customers. After that... I look for and always find other sources of traffic to test-- like banners, Bing network... etc. That's my product creation and launch in 10 easy steps. Of course NOTHING is ever so easy. You have to like what you are doing and get into it like a workaholic. This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

Obviously, there are manypossible variations on the above- but my goal here is to get you started and to let yuou find out for yourself how easy it is to make money as an internet marketer. Following this process, IMO you or anyone can easily be making $2k to $10k per month, doing nothing but selling a digital product. Easy money? It beats digging ditches or cleaning toilets. After you make your first $1,000, feel free to contact me for better, more advanced, but also more profitable, ways of making HUGE money online. You can reach me at [email protected] or by visiting my website at www.makeyouradpay.com/web-copywriting.htm Oh, by the way... on my website, I have outlined the entire process of how big guys are making serious money today and the secret behind why so many people fail, while some are making profits consistently. Go ahead and read it for free at www.makeyouradpay.com/web-copywriting.htm

For autopilot profits, Dominic Wright Visit me at www.makeyouradpay.com P.S. Remember the P.S. ? Great, you learned something that most guys won't figure out even after spending thousands of dollars on advertisements that don't work. You can do it all by yourself. Just follow my simple formula. If you'd like me to show you in more detail where the profit is and how to launch a successful online business, my rate is $2000 for two hours of my time. Two hours is minimum booking. For that you will get useful tips and concrete advice on what you can do immediately to make more money online. I usually launch one entirely new product in a month. With my help, you can do the same. But, you don't need me. Follow the easy steps as reported here and odds are you'll do just fine. In fact, I prefer it if you try on this business for size –on your own first-- before contacting me. My email address for booking your time with me is [email protected]. Please put “Dominic consultation” in subject to make sure I don't miss it. Thank you. P.P.S. Keep on trying. It took me 9 years to make my first million. After that... it took me only three months to make the second million. It may sound impossible, but hundreds of people with less talent than you are already doing it: Your biggest joy will be in launching a no-time-consuming sites to make you about $30k per month from perhaps only one sales letter, one ebook, 2 or 3 “free” bonuses and an AdWords campaign. That kind of Web Business really gives you the freedom to enjoy life from wherever you want. It's worth trying, No? This is a sneak-peak into new PTO 20-20 : Portable Trades And Occupations written by Grandpa and others. To claim your copy, go to www.portabletradesandoccupations.com or email [email protected]

PS I know a guy who is expert author in a niche market. I contacted him and asked him... “If I write a sales letter, are you willing to create a product based on it and promote it to your list of clients”. He knew who I was and immediately said “YES!”. Why wouldn't he – after all, no risk! From my sales of a new download product, it's all additional profit to him-- without any cash investment whatsoever. Let me explain again how my pitch to someone with an already good selling information product works: The semi-famous author of printed “How to” books doesn't risk a dime. Once I create a sales letter for him (and I've already taught you, exactly how to do it), we can test it even BEFORE he has any product to sell. So I did it. I created the letter that brought in $3.2 for each $1 we put in. He created the product and mailed it to his 30k+ e-mailing former book-buyer list. Before we spent a dime on paid advertising, the profit we generated from his own list exceeded $32,000. That was all done with 8 hours of my total work time – emailing, communicating back and forth – everything calculated! But, that's NOT how I started... I started with zero as you remember. And now it's your turn to get off your bottom & start your own new career as INTERNET ENTREPRENEUR. Let me know how you made out. I'll use it as a testimonial letter! www.makeyouradpay.com


HOW I MADE OVER $1,000,000 AS THE DIRECT RESULT OF ONE PERSONAL CONSULTATION WITH JAY ABRAHAM By Jim Warner *** For this and more chapters, go to www.portabletradesandoccupations.com and buy my new PTO 20-20 if it is still available. ***

If you read this far, and you like it – you are a legitimate Grandpa’s VIP. I want you to have privileges of my elite friends and grab your PTO 20-20 before anyone. I haven’t announced it in my emails to you. I haven’t announced it on the web. So, please keep this for-your-eyes-only confidential. You can view a full description of PTO if you go to www.portabletradesandoccupations.com/index2.html now. There you can place your order before anyone else and that will guarantee you to be among the first 100. That is my way of saying thank you for reading my stuff.


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