The care that keeps you connected.
Vicks is a line of over-the-counter medications owned by the American company
Procter & Gamble. Vicks manufactures NyQuil manufactures NyQuil and its sister medication, DayQuil. DayQuil. The Vicks brand also produces Formula 44 cough medicines, cough drops, Vapo Rub, and a number of inhaled breathing treatments. For much of its history, Vicks products were manufactured by the family-owned company Richardson-Vicks, Richardson-Vicks, Inc. based in Greensboro, North Carolina. Richardson-Vicks, Inc. was eventually sold to Procter & Gamble in 1985. Japan is the only country where it is a former Procter & Gamble product before the pro produ duct ct sold sold to Tais Taisho ho Phar Pharma mace ceut utic ical al in May May 20 2002 02.. In Germ German an spea speaki king ng countries, the brandname Vicks was changed to Wick in order to avoid a sexual connotation that the original name would carry.
History
In 1890, pharmacist Lunsford Richardson took over the retail drug business of his brother-in-law Dr. Joshua Vick, of Selma, Greensboro, North Carolina.[1] After Dr. Joshua Vick saw an ad for Vick's Seeds, Lunsford Richardson began marketing Vick’s Family Remedies.[1] The basic ingredients of the range included castor oil, liniment, 'dead shot' vermifuge. vermifuge.[1] The most popular remedy was Croup and Pneumonia Salve , which was first compounded in 1891, in Greensboro. It was introduced in 1905 with the name Vick's Magic Croup Salve and and rebr rebran ande ded d as Vapo VapoRu Rub b in 19 1912 12 at the the inst instig igat atio ion n of Smit Smith h Rich Richar ards dson on,, Lunsford's oldest son[1] ; Smith had gained valuable sales and marketing experience while working for a period in New York and Massachusetts after attending college. Smith Smith Richar Richardso dson n assume assumed d the presid presidenc ency y of the compan company y in 191 1919 9 upo upon n his father's death. The flu epidemic of 1918 increased sales of VapoRub from $900,000 to $2.9 million in just one year. In 1948, Edward Mabry became president of Vicks (the
History
In 1890, pharmacist Lunsford Richardson took over the retail drug business of his brother-in-law Dr. Joshua Vick, of Selma, Greensboro, North Carolina.[1] After Dr. Joshua Vick saw an ad for Vick's Seeds, Lunsford Richardson began marketing Vick’s Family Remedies.[1] The basic ingredients of the range included castor oil, liniment, 'dead shot' vermifuge. vermifuge.[1] The most popular remedy was Croup and Pneumonia Salve , which was first compounded in 1891, in Greensboro. It was introduced in 1905 with the name Vick's Magic Croup Salve and and rebr rebran ande ded d as Vapo VapoRu Rub b in 19 1912 12 at the the inst instig igat atio ion n of Smit Smith h Rich Richar ards dson on,, Lunsford's oldest son[1] ; Smith had gained valuable sales and marketing experience while working for a period in New York and Massachusetts after attending college. Smith Smith Richar Richardso dson n assume assumed d the presid presidenc ency y of the compan company y in 191 1919 9 upo upon n his father's death. The flu epidemic of 1918 increased sales of VapoRub from $900,000 to $2.9 million in just one year. In 1948, Edward Mabry became president of Vicks (the
firs firstt ou outs tsid idee the the Rich Richar ards dson on fami family ly), ), then then kn know own n as the the Vicks Vicks Chemical Chemical Company. In 1985, it was sold to Procter & Gamble and Procter & Gamble has
since marketed the product as "The only thing more powerful than a mother's touch." The compan company y archiv archives es (inclu (includin ding g relate related d person personal al record recordss of the Richar Richardso dson n family) from at least about 1920 or so, up to the 1985 sale to Procter & Gamble, are housed at the University of North Carolina at Chapel Hill. Vicks Vapo Rub was created by a company originally called the Vick Family Remedies Company. It was part of a line of products. Its success first peaked in 1918 with the onset of the Spanish flu pandemic in the United States. While the company was a family business, it was eventually bought by Procter & Gamble in an effort to round out the company's product line.
Vicks Mission: Vicks cares about people, whether they are ill and trying to get better, or well and trying to stay that way. So we create respiratory products and services that treat
the symptoms and nurture the body.
Company Origins •
Lunsford Richardson took control of his family business, a drugstore, in 1890. While experimenting with new medical remedies, he created the Vicks brand of products. He named the product after his brother-in-law.
Success
•
In 1898, Richardson began to market his product to wholesale dealers. Along with twenty additional products, the Vick Family Remedies Company became one of the best-selling brands in North Carolina.
Rebranding •
Vick's introduced its "Magic Croup Salve" in 1905. In 1912, it was rebranded "Vapo Rub" at the request of Smith Richardson, Lunsford's oldest son.
Pandemic •
Due to the flu pandemic of 1918, the sales figures for Vicks Vapo Rub rose from $900,000 to $2.9 million in a single year. The salve was used by a number of medical practitioners to help relieve the symptoms of the illness. Buy Out •
In 1985, the Vicks Chemical Company was sold to Proctor & Gamble. Procter & Gamble continued to profit from the popularity of Vicks Vapo Rub, moving the manufacturing facilities to India and Mexico.
Now the Vicks brand is subsidiary of P&G Conglomerate which consists of P&G Healthcare, P&G Hygiene LTD, P&G Home Products Ltd, Gillette. Vicks brand is the subsidiary of P&G Healthcare & Hygiene LTD. P&G Hygiene and Health Care Limited is one of India's fastest growing Fast Moving Consumer Goods Companies that has in its portfolio P&G's Billion dollar brands such as Vicks &
Whisper. With a turnover of Rs. 500+ crores, the Company has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. P&G Hygiene and Health Care Limited takes pride in being voted India's Best Employer 2003 in a survey of 200 companies conducted by International HR Consultancy Hewitt Associates in association with Business Today magazine. Earlier, the Company was voted India's 2nd Best Employer in previous editions of the survey in 2001 and 2002. Notably, there are over 200 Indian employees with P&G Subsidiaries abroad. Timeline of P&G in INDIA:
In historical terms Procter & Gamble's relationship with India dates back to when Vicks Product Inc. India, a branch of Vicks Product Inc. USA established in 1951, was engaged in the manufacture (under loan license) and sale of what is today India's Number One Health Care brand - the famous range of VICKS products.
In 1964, a public limited company, Richardson Hindustan Limited (RHL) is formed which obtains an Industrial License to undertake manufacture of Menthol and de mentholised peppermint oil and VICKS range of products such as Vicks VapoRub, Vicks Cough Drops and Vicks Inhaler.
In May 1967, RHL introduces CLEARASIL, then America's number one pimple cream. The Company also commences manufacture of Menthol from basic stage leading to major foreign exchange savings. RHL pioneered mentha farming activities at its Agricultural Research Center at Bilaspur in Terai Region of Uttar Pradesh. Today India is the world's largest manufacturer and exporter of Menthol.
In 1979, RHL launches VICKS ACTION 500. It also commenced campus recruitment in this year and began recruitment from IIM campuses as Day I recruiters.
In 1984, RHL sets up an Ayurvedic Research Laboratory. This is in keeping with the Company's mission of delivering products of superior quality to address the common ailments of the people such as cough and colds.
In October 1985, after RHL becomes an affiliate of The Procter & Gamble Company, USA, a state-of-the-art manufacturing facility at Hyderabad for manufacture of the Vicks range of products is set up. This facility is unique in the sense that its workforce consists of a highly trained team of 40 women all experts at multiple tasks on the shop floor.
In 1989, Procter & Gamble India (after change in name from RHL) launches Whisper - the breakthrough technology sanitary napkin which will revolutionize the Indian feminine hygiene category.
In 1991, Procter & Gamble India launches Ariel detergent - another of P&G's global,breakthrough technology products. Also, in the same year the Mandideep (Bhopal) Factory starts its operations.
In 1992, The Procter & Gamble Company, US increases its stake in Procter & Gamble India to 51% and then to 65%.
In 1993, Procter & Gamble India divests the Detergents business to Procter & Gamble Home Products. In the same year, Procter & Gamble India starts marketing Old Spice Brand of products.
In 1996, Goa Honda Factory starts its operations, manufacturing Vicks Vaporub.
In 1998, Goa Kundiam Factory starts its operations, manufacturing Whisper pads.
In 1999 Procter & Gamble India Limited changed the name of the Company to Procter & Gamble Hygiene and Health Care Limited.
In the same year Mediker Shampoo business is divested to Marico Industries.
In 2000, Procter & Gamble Hygiene and Health Care Limited introduced Whisper Ultra - a revolutionary and unique product in the history of menstrual products in India.
In August 2000, Procter & Gamble Hygiene and Health Care Limited launched Vicks Plus Medicated Lozenges, a product that provides medicinal relief from sore throat. The uniqueness of Vicks Plus Medicated Lozenges lies in its anti-bacterial ingredient CPC (Cetylpyridinium Chloride), which actually provides medicinal relief from a sore throat.
In August 2000, Vicks Action 500+ was relaunched in an attractive True Blue pack. The change from green to blue packaging brings Vicks Action 500 + in line with the new global packaging colours used for the Vicks range of products worldwide.
In April 2001, Procter & Gamble Hygiene and Health Care Limited reduced the prices of Whisper Ultra from Rs.80 to Rs.65 for a pack of ten, making it affordable to Indian consumers.
In May 2002, Whisper announced a unique knowledge sharing initiative for women – The Whisper Diary of Secrets. The Whisper Diary of Secrets is a fullcolor 48-page, booklet designed to provide the new age woman with information that she seeks on feminine hygiene, health and beauty.
In August 2002, Procter & Gamble Hygiene & Health Care Limited announced the launch of Whisper “Money Back” offer, which offers consumers a chance to experience Whisper’s superior performance, helping them forget the wetness; and if they are not satisfied, they get their money back.
In June 2002, Procter & Gamble Hygiene & Health Care Limited announced the launch of New Improved Vicks VapoRub – India’s Number One Cold Rub – that provides multi-symptom relief from the six symptoms of a child’s cold, namely – blocked nose, cough, body ache, headache, muscle-stiffness and breathing difficulty. The medicinal properties of New Improved Vicks VapoRub’s ingredients nilgiri (eucalyptus oil), pudina (menthol) and kapoor (camphor) provide faster, longer-lasting relief from these six symptoms of cold.
In July 2002, Procter & Gamble announced the launch of Vicks Action500+ Night tablets, a specially designed cold medicine that gives consumers multi-symptom relief from bothersome cold symptoms like headache and breathing difficulty, hence allowing restful sleep at night.
In October 2002, India’s number one cough and cold brand – Vicks – celebrated its 50th Year in India and launched Dual Golden Jubilee Offers to reward Indian consumers for 50 Years of trust and loyalty. The first was a Free Vicks Inhaler worth Rs. 25 with every purchase of a 50gm Vicks VapoRub Jar (free gift worth 40% of the price of Vicks VapoRub), and the second was a 30gm Vicks VapoRub Jar at the current price of a 25gm jar, providing 20% Vicks VapoRub Free.
In October 2003, Procter & Gamble Hygiene & Healthcare Ltd. launched New Vicks Formula 44 Cough Syrup which uniquely provides safe, effective and long lasting relief for up to eight hours from tough persistent coughs due to colds, as compared to four-hour relief provided by a single dose of most popular cough syrup brands.
In May 2004, Procter & Gamble Hygiene & Healthcare Ltd. we commenced test marketing an economically priced and competitively superior performing, WHISPER Choice pads in the southern states of Karnataka, Tamil Nadu, Andhra Pradesh and Kerala. At an affordable introductory price of Rs.26 for ten pads, WHISPER Choice provides three distinct benefits: 1) superior protection vs. other pads in its price range; 2) With its unique dri-weave top sheet it provides one tenth the wetness of ordinary (non woven) top sheet pads and 3) double adhesive coverage to ensure that the pad stays in place much better than ordinary pads.
Timeline of vicks: Circa 1890s: Vicks Croup and Pneumonia Salve
Lunsford Richardson, a pharmacist in Greensboro, North Carolina, creates and sells 21 patent medicines under the “Vicks” name in the 1890s. Of the 21 medicines, the best-selling version by far is the Vicks Croup and Pneumonia Salve.
The salve’s ingredients include menthol and a little-known Japanese ingredient. When the ointment is rubbed onto a person’s chest, body heat vaporizes the menthol, releasing soothing, medicated vapors for hours.
Circa 1890s: Vicks Chill Tonic
Vicks Chill Tonic was one of the 21 different medicines originally developed by Lunsford Richardson.
Circa 1890s: Vicks Liniment
Vicks Liniment was one of the 21 different medicines originally developed by Lunsford Richardson.
Early 1900s: A Vicks Croup and Pneumonia Salve Advertisement
In 1905, Lunsford Richardson forms the Vick Family Remedies Company and his salesmen begin selling his 21 remedies to retail merchants in the 20 counties surrounding Greensboro, North Carolina.
1906: An Almanac Sponsored by Vicks
A 1906 almanac sponsored by the Vicks Family of Remedies helped promote the Vicks® brand.
Circa 1911: An Advertisement for Vicks VapoRub
Circa 1910s: An Advertisement for Vicks VapoRub
When Spanish Flu hits the U.S. from 1918 to 1919, Vicks VapoRub sales skyrocket from $900,000 to $2.9 million in just one year. Sales increase so dramatically that the Vicks plant operates day and night to keep up with orders.
Circa 1920: Vicks VapoRub Ingredients Storybook
In 1920, to help increase awareness and to build upon the VapoRub® legend, Vicks® develops a children’s storybook about the different VapoRub ingredients.
Circa 1920s: A Spanish-Language Version of Vicks VapoRub
Circa 1925: Vicks Blix and Blee Storybook
In 1925, Vicks® develops the Blix and Blee children’s storybook. The story tells of two elves, Blix and Blee, who come to the aid of a mother whose son refuses to take nasty-tasting medicines. The elves’ solution, of course, is a jar of Vicks VapoRub®.
Circa 1930s: A Billboard for Vicks VapoRub Cough Drops
Circa 1931: Vicks Cough Drops
In 1931, Vicks® expanded its product line with two new products: Vicks Va-tronol Nose Drops and Vicks Cough Drops (pictured).
Vicks Cough Drops are the first major product to join VapoRub in the Vicks’ family. They are an immediate hit, selling more than 25 million packages in the first year.
Circa 1930s: Vicks VapoRub Directions-for-Use Booklet
In the 1930s, this booklet was enclosed with Vicks® VapoRub® to help guide mothers on proper usage and to build upon the VapoRub brand strengths.
Circa 1940s: The Vicks Greensboro Plant
The original Vicks® VapoRub® manufacturing facility in Greensboro, North Carolina.
Circa 1941: A Vicks Inhaler Print Ad
In 1941, the original Vicks® Inhaler is introduced in the U.S. The Inhaler contains a unique blend of menthol, camphor, methyl salicylate, oil of sassafras, and oil of Siberian pine needles (which is later replaced by a manufactured compound in 1958 to aid conservation efforts).
Circa 1940s: A Vicks Product Line Magazine Ad
This magazine ad from the 1940s, which features the entire Vicks® product line at the time, is one of the first Vicks color print advertisements. Circa 1952: A Vicks Medicated Wild Cherry Cough Drops Print Ad
In 1952, Vicks® Medicated Wild Cherry cough drops are introduced in the U.S. Circa 1952: Vicks Cough Syrup
In 1952, Vicks® Cough Syrup launches in the U.S. It is the first liquid cough syrup introduced by Vicks. Circa 1959: Sinex Nasal Spray
After testing under the Medi-Mist Nasal Spray for three years, Vicks® Sinex Nasal Spray is introduced nationally in the U.S. in 1959 to help provide relief from nasal congestion associated with hay fever and head colds. Pictured is an introductory package for the Medi-Mist Spray.
Circa 1950s: The Original Vicks Formula 44
From 1956 through 1959, Vicks® Formula 44® is introduced in Australia, the United Kingdom, France, the Philippines, and India, and then nationally in the U.S. Vicks Formula 44 offers a category innovation—the cough-suppressant effectiveness of codeine without the narcotic ingredient. Circa 1966: Vicks NyQuil
Based on findings from the Vicks® Research and Development team, NyQuil® is first test marketed in the U.S in 1966. Although there are alternative theories, legend has it that the name was derived from the term “nighttime tranquility.” The product’s liquid form is revolutionary for the category. Previously, tablets were the preferred form of cold treatments while liquid medications were used only for coughs. Circa 1965: Vicks Cough Silencers
Vicks Formula 44 Cough Discs with Silentium are test-marketed from 1964–1965. The dissolving cough-remedy offers users the on-the-go convenience of a cough tablet with the strength of Vicks formula 44 Cough Syrup. The product rolls out nationally in 1971. Promoted as “serious medicine,” Vicks® Cough Silencers are introduced in 1965. A key ingredient, Dextromethorphan, positions the drops as strong, serious medication at a premium price of 25¢.
Circa 1976: Vicks DayCare
After being in development for nearly a decade, Vicks® DayCare is launched in the U.S. in 1976. The product was initially tested under the DayQuil® brand name, but research didn’t show any perceived benefits by associating it with NyQuil®. To help promote the non-drowsy product benefit, the DayCare product is given a sunny orange color to signify daytime. Circa 1979: A Vicks NyQuil Print Ad
1979 The timeless Vicks® NyQuil® slogan, “Nighttime, sniffling, sneezing…” makes its public debut in 1979. Circa 1987: A Vicks NyQuil Cherry Print Ad
In 1987, Vicks® NyQuil® Cherry launches nationally in the U.S. circa 1986: Vicks Vitamin C Drops
To build upon the success of Vicks throat drop technology, Vicks® Vitamin C Drops are launched nationally in the U.S. in 1986. Late 1980s: A Vicks Formula 44D Print Ad
From 1989 through 1990, Vicks rolls out three “just for kids” formulations in the U.S.: Vicks Formula 44® cough suppressant, Vicks® Formula 44D (with a decongestant), and Vicks Formula 44M (with a decongestant and antihistamine). Circa 1991: Vicks NyQuil LiquiCaps
In 1991, the first Vicks® NyQuil® extension outside of the bottle makes its U.S. debut in the form of NyQuil LiquiCaps. LiquiCaps are the first over-the-counter multi-symptom cold remedy that puts liquid medicine in a capsule. The product is also intended to serve as a possible launchpad for solid forms in other Vicks cold medicine segments. 1990s: Vicks VapoRub
A Vicks® VapoRub® jar from the 1990s Circa 1992: Vicks DayQuil LiquiCaps
Reversing a marketing decision made 16 years ago, the Vicks DayCare brand is reintroduced as Vicks® DayQuil® in 1992 to leverage the NyQuil® name. Circa 2005: Vicks Formula 44 Sore Throat Lozenges
In an effort to provide relief beyond cough drops, Vicks® Formula 44® Sore Throat Lozenges debut in 2005. The lozenges contain a strong medicine that numbs the throat to help relieve pain. Circa 2006: Vicks DayQuil Cough
Vicks® DayQuil® Cough is launched in the U.S. in 2006. Circa 2006: Vicks NyQuil Sinus
With the introduction of Vicks® DayQuil® Sinus, Vicks NyQuil® Sinus, and Vicks BabyRub in 2006, Vicks continues to develop and refine innovative coldand flu-symptom-relief products.
Portfolio of Products:
NyQuil® Sinex® Nighttime Sinus Relief LiquiCaps® relieve your worst nighttime sinus symptoms—congestion and sinus pressure. In other words, it’s sinus medicine that can relieve sinus symptoms so you can get the sleep you need to help you wake up ready to face the day. Relieves
Temporarily relieves nasal and sinus symptoms: sinus pain, headache, nasal and sinus congestion, runny nose and sneezing Nasal Congestion Runny Nose/Sneezing Aches and Pain Standard Sizes DAYQUIL cold & flu relief liquid :
Age:6+ Powerlessness
Help get your power back and enjoy the day how it was meant to be—without cold and flu symptoms keeping you in bed. It begins with the non-drowsy, multisymptom cold and flu relief of Vicks® DayQuil® Cold & Flu Liquid medicine. Relieves
Temporarily relieves common cold and flu symptoms: nasal congestion, cough due to minor throat and bronchial irritation, sore throat, headache, minor aches and pains, fever
Cough Nasal Congestion Sore Throat Aches and Pain Fever Standard Sizes 8 FL OZ (240 mL) 12 FL OZ (360 mL) DAYQUIL COLD & FLU RELIEF LIQUICAPS
Got a long to-do list? With the help of Vicks® DayQuil® Cold & Flu Relief LiquiCaps®, you’ll get the non-drowsy, multi-symptom cold and flu relief you need to help get your power back today. Relieves
Temporarily relieves common cold and flu symptoms: nasal congestion, cough due to minor throat and bronchial irritation, sore throat, headache, minor aches and pains, fever
Cough Nasal Congestion Sore Throat Aches and Pain Fever Dayquil COUGH MEDICINE
DayQuil® Cough medicine gives you up to 8 hours of daytime, non-drowsy cough relief to temporarily help control your cough while you tackle your to-do list, as well as your to-say list. Relieves
Temporarily relieves cough due to minor throat and bronchial irritation DAYQUIL Mucus Control Liquid DM Medicine
If your cold isn’t fooling around, neither should you. For temporary cough relief and to help loosen phlegm and thin bronchial secretions to rid your bronchial passageways of bothersome mucus, turn to DayQuil® Mucus Control DM Liquid medicine. Relieves
Temporarily
relieves
cough
associated
with
the
common
cold
Helps loosen phlegm and thin bronchial secretions to rid the bronchial passageways of bothersome mucus Cough Chest Congestion Ratings Summary NYQUIL/DAYQUIL
COLD & FLU RELIEF LIQUID COMBO PACK Symptom Relief Covered
Cold symptoms don’t always stop once you get out of bed. With a Vicks® NyQuil®/DayQuil® Liquid cold treatment combo pack, you’ll have the cold relief you need on hand, day and night. The combo pack is available with NyQuil Soothing Cherry and DayQuil Liquid for both nighttime and daytime cold relief. Relieves:
NyQuil temporarily relieves common cold and flu symptoms: •
Cough due to minor throat and bronchial irritation
•
Sore throat
•
Minor aches and pains
•
Fever
•
Runny nose and sneezing
standard Sizes 10 oz (295 ml) per bottle COLD & FLU RELIEF LIQUICAPS MEDICINE COMBO PACK
Cold symptoms rarely keep a timely schedule. Fortunately, with a Vicks® NyQuil®/DayQuil® LiquiCaps combo pack, you’ll have the cold medication you need to help keep your schedule intact. Relieves: NyQuil temporarily relieves common cold and flu symptoms:
•
Cough due to minor throat and bronchial irritation
•
Sore throat
•
Minor aches and pains
•
Fever
•
Runny nose and sneezing
DayQuil temporarily relieves common cold and flu symptoms: •
Nasal congestion
•
Cough due to minor throat and bronchial irritation
•
Sore throat
•
Minor aches and pains
•
Fever
Standard Sizes 40 ct (16 ct NyQuil + 24 ct DayQuil) 60 ct (20 ct NyQuil + 40 ct DayQuil)
NATURE FUSION COLD & FLU NIGHTTIME RELIEF LIQUID
Don’t let cold and flu symptoms keep you from getting a good night’s sleep. Turn to Vicks® Nature Fusion™ Cold & Flu Nighttime Relief Liquid, which has natural honey instead of dyes and artificial flavors. It’s a gluten-free, alcohol-free cold and flu symptom remedy that will help you feel better, so you can get the sleep you need. RELIEVES
Temporarily relieves common cold and flu symptoms: cough due to minor throat and bronchial irritation, sore throat, headache, minor aches and pains, fever, runny nose/sneezing Runny Nose/Sneezing Cough Aches and Pain Sore Throat Fever
NATURE FUSION COLD & FLU RELIEF CAPLETS
Looking for a non-drowsy cold remedy that also has the delightful goodness of honey? Meet Vicks® Nature Fusion™ Cold & Flu Relief caplets. Coated with flavorful honey, and free of alcohol and gluten, each caplet provides powerful cold symptom relief. RELIEVES
Temporarily relieves common cold and flu symptoms: nasal congestion, cough due to minor throat and bronchial irritation, sore throat, headache, minor aches and pains, fever Nasal Congestion Cough Sore Throat Aches and Pain Fever
COUGH & CHEST CONGESTION LIQUID
Hacking and coughing is no way to spend your day. Show phlegm the door with a cough remedy you can feel good about taking: Vicks® Nature Fusion™ Cough & Chest Congestion Liquid. Made with natural honey instead of dyes and artificial flavors, it’s an alcohol- and gluten-free way to a feel-better day. RELIEVES
Temporarily relieves cough associated with the common cold and helps loosen phlegm and thin bronchial secretions to rid the bronchial passageways of bothersome mucus Cough Chest Congestion
COUGH MEDICINE A New Product for Dry Cough Relief
Coughing getting in the way of your day? Try Vicks® Nature Fusion™ Cough medicine, with natural honey instead of dyes and artificial flavors. So you can get back to your day—with a dry cough remedy that relieves your symptoms. RELIEVES
Temporarily relieves cough due to minor throat and bronchial irritation •
Cough
COLD & FLU RELIEF DAY AND NIGHT COMBO PACK
Morning, noon, or night, you can relieve your toughest cold and flu symptoms— with the Vicks® Nature Fusion™ Cold & Flu Relief Day & Night combo pack. Both gluten- and alcohol-free cold and flu medicines are flavored with real honey, so you can feel better about the medicine you take to feel better. RELIEVES
Nature Fusion Cold & Flu Nighttime Relief temporarily relieves common cold and flu symptoms: cough due to minor throat and bronchial irritation, sore throat, headache, minor aches and pains, fever, runny nose and sneezing •
Runny Nose/Sneezing
•
Cough
•
Aches and Pain
•
Sore Throat
•
Fever
The Vapo Family Topical Ointment & Topical Cream:
Vicks® VapoRub® topical ointment—the #1-selling branded children’s cough cold product* appropriate for ages two and up—is a topical cough medicine with medicated vapors that works quickly for adults as well to relieve cough symptoms, and is not likely to cause drowsiness or jittery side effects, when used as directed. It is available in two scents: Regular and Lemon. Vicks VapoRub was the top-selling branded children’s product in the cough/cold/flu/respiratory-treatment category based on category value sales as reported by the Nielsen Food, Drug, Mass Respiratory Market (excluding Walmart® stores) for the 12 months ending May 10, 2010.
RELIEVES
On chest and throat, temporarily relieves cough due to common cold On muscles and joints, temporarily relieves minor aches and pains •
Cough
•
Aches & Pain
Vaposteam:
When added to your vaporizer, Vicks® VapoSteam® temporarily relieves coughs due to minor throat and bronchial irritation associated with a cold. RELIEVES
Temporarily relieves cough associated with a cold Not for internal use. Menthol Cherry:
A sore throat or cough due to colds or inhaled irritants is no excuse to let your day drop by the wayside. Vicks® VapoDrops™ cough drops contain menthol, a trusted ingredient that temporarily relieves your impulse to cough and helps soothe your sorethroat. VapoDrops cough drops are available in two flavors: Menthol and Cherry. RELIEVES
Temporarily relieves sore throat and/or coughs due to colds or inhaled irritants Cough Sore Throat Vapo Inhaler:
A stuffy nose will travel. Fortunately, nasal congestion relief will, too. Vicks® VapoInhaler® provides temporary relief of nasal congestion due to cold symptoms, hay fever, or upper respiratory allergy symptoms by helping to shrink swollen sinus membranes. Plus, it's easy to carry in a pocket or purse, and can be used almost anywhere. RELIEVES
Temporarily relieves nasal congestion due to a cold, hay fever, or other upper respiratory allergies Nasal Congestion Sinex Cold Medicine Products:
1. 12 hour Decongestant Nasal Spray 2. 12 Hour Decongestant Ultra Fine 3. Moisturizing 12-hour Decongestant 4. Sinex Night Time Sinus Relief Liquid 5. Sinex Daytime Sinus Relief Liquid
Formula 44 –Customer Care Products: 1. Customer care Cough & cold PM 2. Customer care dry cough suppressor 3. Customer care Chesty Cough Vick’s Children’s Cough and Cold Medicine And non-medicated Baby Rub:
1. BabyRub 2. Topical Ointment 3. Topical Cream 4. Vaposteam 5. VapoDrops 6.
Children’s Nyquil
7. Inhaler Humidifiers:
1. V425 Vicks Cool Mist Humidifier 2. V745A Vicks Warm Mist Humidifier 3. V5100NS Vicks UltraSonic Humidifier 4. V4500 Vicks Filter free Humidifier 5. V790NVicks Warm Mist Germ Free Humidifier
6. V3900 Vicks Cool Mist Germ Free Humidifier 7. V3100 Vicks Cool Mist Humidifier Vicks Air Purifier:
1. V9071Vicks HEPA air purifier
Vicks Vaporizers:
1. V150SG Vicks Steam Guard Vaporizer 2. V1900N Vicks Waterless Vaporizer 3. V1700 vicks Soothing Vapors plug-in water 4. V100SG vicks steam Guard Vaporizer 5. V150SGN2 vicks 1.5 gallon vaporizer
Vicks Thermometers:
1. V901H Digital 2. V971H vicks ear 3. VTC-41 vicks ear probe 4. V932 underarm 5. V934 baby 6. V935 wearable 7. V915 Speed read Digital 8. V966F Comfort Flex Digital 9. V925P Pacifier 10.V940N Pro-style 11.V977 Forehead 12.Vicks behind ear gentle touch V980
Vicks Steam Inhalers:
1. V1200 Electric Personal Steam Inhaler 2. V1300 Portable VapoSteam Inhaler 3. PUFFS with SCENT of Vicks
Portfolio of Vicks in India:
Vicks is India’s No.1 Cough & Cold Brand. It created the cold & cough Over-theCounter (OTC) category in India way back in 1952 and has led the category till date. Today it has completed more than 50 years in India. Its current portfolio in India comprises Vicks Action500+, Vicks VapoRub, Vicks Cough Drops, Vicks Formula 44 Cough Syrup and Vicks Inhaler. It was rated as ‘India’s Most Trusted Brand’ by the ‘Advertising & Marketing’ Magazine and continues to be on top of the charts of Brand-Equity surveys till date. Products:
Vicks VapoRub Vicks Inhaler Vicks Formula 44 Vicks Cough Drops
Vicks Action 500+
The Vicks business in India is the biggest in the ASEAN-Australasia-India (AAI) region. Over the years, Vicks has launched several heart-tugging advertising campaigns, some of which were – the ‘Happy Birthday Mummy’ and ‘Touch Therapy’ campaigns for Vicks VapoRub, the ‘Khich Khich Dooor Karo’ ad for Vicks Cough Drops, the ‘Haan Bhai Haan’ ad for Vicks Action 500.
Vicks VapoRub:
Vicks VapoRub has endeared itself to the Indian consumer and finds its place in every Indian home, due to its proven performance over the years against cold. Vicks VapoRub – India’s Number One Cold Rub – provides safe and effective multi-symptom relief from the six symptoms of cold, namely – blocked nose, cough, body ache, headache, muscle-stiffness and breathing difficulty. The medicinal properties of Vicks VapoRub’s natural ingredients - Nilgiri (Eucalyptus Oil), Pudina (Menthol) and Kapoor (Camphor) provides faster, longer-lasting relief from these six symptoms of cold. Vicks VapoRub's external application is safe and effective for regular use and provides relief from the symptoms of a cold vs. strong internal medicine. In Consumer Research conducted by P&G and market research firm NFO-
MBL (National Family Opinion – Market Bureau Ltd.) consumers rated Vicks VapoRub comparatively higher on parameters such as ‘Fast Relief’ and ‘LongLasting Relief’. In addition, they also rated Vicks VapoRub significantly better on key product attributes stating that it is ‘Less Greasy’ and ‘Smells better’ and almost 80% of the respondents rated Vicks VapoRub as ‘Better than any Cold Rub Ever Used’. Vicks VapoRub is available in five pack sizes of 50gm jar, 25gm jar, 10 gm, 5 gm and 2gm dibbi.
Vicks Inhaler
Vicks Inhaler created the inhaler market in 1951. It provides fast relief from a blocked nose and is easy to use and convenient to carry.
Vicks Cough Drops:
For decades this has been a consumer favorite for relief from sore throats. They are available in three varients viz Menthol, Honey and Ginger
Vicks Action 500+:
Vicks Action500+ has also completed 25 years in the country of its birth. That’s 25 years of strong, yet safe and effective multiple-symptomatic relief from colds. Launched in 1978, this multi-action colds caplet (caplet defined
as capsule-shaped tablet)
provides multi-
symptom relief colds, i.e. from headaches and blocked noses, with its unique formulation, unlike analgesics which provide relief only from headaches. One strip contains eight tablets.
Company’s Strategic Focus: P&G focused on strategies that it believe are right for the long- term health of the Company and will deliver total shareholder return in the top one-third of our peer group. The Company’s long-term financial targets are: •
Grow organic sales 1% to 2% faster than market growth in the categories and geographies in which it compete,
•
Deliver earnings per share (EPS) growth of high single digits to low double digits, and
•
Generate free cash flow productivity of 90% or greater.
In order to achieve these targets, it has created one over-arching strategy, inspired by our Purpose. At the heart of this strategy is innovating to win by touching and improving the lives of: •
More Consumers. They are improving more consumers’ lives by innovating
and expanding their product portfolio vertically, up and down value tiers. They continue to successfully develop and launch premium innovations focused on improving consumer value through enhanced performance. They are also serving consumers who are more price conscious through lower priced offerings with superior performance versus other mid-tier and valuetier alternatives. •
In More Parts of the World . They are improving lives in more parts of the
world by innovating and expanding our existing product portfolio geographically into new markets. They are increasing their presence in developing markets and increasing the amount of sales from these markets by focusing on affordability, accessibility and awareness of our brands. •
More Completely. They are improving lives more completely by innovating
to improve existing products and creating or entering adjacent categories. They are driving regimen use that broadens the occasions for which our brands can serve the needs of each consumer. By attracting new consumers into our existing brand franchises and broadening the products used by our current consumers, they are able to build scale, reduce costs and profitably grow market share. To achieve their targets, they will also leverage P&G’s core strengths that create competitive advantages and are critical to winning in the consumer products industry: consumer knowledge; innovation; brand- building; go-to-market
capabilities and scale. They are coordinating their activities across categories and markets, acting more intentionally as one Company. They are driving productivity in all facets of the business through a combination of integration, simplification and digitization - freeing up resources to invest in innovation that improves lives and drives top-and bottom-line growth. Finally, P&G is strengthening the depth, breadth and quality of leadership at all levels of the Company to make P&G a more demand-driven, real- time, future-focused organization Strategic Target: Quality-Seeking Interveners
Consumers who use brand-name products to intervene in their respiratory illnesses and do not believe all cold medicines are the same.
Brand Elements: The Triangle/ Characteristic – Green & Blue Color. Overall Equity: Vicks. The care that keeps you connected.
Brand Character: TBD Building Blocks: Core Brand Values: • Lighting your path to wellness (whether sick or well) • Engages your senses, so you know it’s working • Beyond effective medicine to comfort and care
• Simple solutions: intuitive, imaginative and affordable EQUITIES CONSUMERS EXPERIENCE:
Vicks Shield, Vicks Mnemonic, Sensorial Experience, Consistent Global Packaging
Brandmark: The new Vicks brand identity and its consistent usage on packaging will help to unify and strengthen the entire brand. The brandmark is proud, confident and strong. The new shield connotes the qualities of soothing, breathing, safe and trusted. On all packaging, and whenever the shield is on a background, it is contained by a strong glow to give it prominence. The new brandmark should never have anything overlapping it or contained within it.
Brandmark Color Palette : Shades of green and blue have historically become synonymous with the Vicks brand. These colors communicate efficacy and soothing relief to consumers. When printing the new Vicks brand identity, both green and blue are used. By overprinting P&G 473 over P&G 931, the shield is injected with strength and dimension. The primary logo is built by printing P&G 473 on top of P&G 931. This treatment of the logo should be applied consistently on all packages. Only in cases where printing restrictions prohibit overprinting should a one-color logo be used. A onecolor logo used on primary packaging should be printed in P&G 931. In secondary usages (such as back panels, extended label panels or packaging inserts), the logo can be printed in P&G 473 (blue) or in black. The size of the brandmark should determine whether to show dimensionality in the shield or to use a flat background
Primary Logo:
Alternate Logo:
Brandmark Scale and Sizing To ensure optimal legibility when reproducing the Vicks identity, the maximum height of the full-color logo cannot fall below 3/8 inch. Once the identity falls below this measurement, it is best to use the one-color version of the identity.
Illustration Styles: “a picture is worth brand recognition.” Flavors and Scents: Flavors and scents are rendered in a realistic style that optimizes taste or aromatic appeal. The volume and size of the illustration can vary depending on the role flavor plays on the package. For example, a cherry-flavored cough drop package
may show a large cluster of cherries, whereas a hard-hitting cherry-flavored cough syrup may only show a smaller single cherry.
Product Form: An illustration of the product form can help consumers easily recognize what they are purchasing. A distinctive rendering style has been developed to represent Vicks product forms in the best possible light. Product illustrations are vivid, clean and more sharply defined than actual product photography, resulting in a more premium look. This illustrative technique helps Vicks stand apart from its competitors on shelf and in the home.
People: Illustrations of people on the package help the consumer identify if a product is targeted to them. Illustrations are designed to communicate a positive portrayal of the end benefit of the product: the care that keeps you connected. For baby illustrations, the style speaks to the consumer in a tone that communicates softness and care towards babies. For children’s illustrations, the style speaks to the consumer in a tone that is friendly towards children. Illustrations of people can also be used to represent the experience that the product should create for the consumer.
Diagrams: Medical diagrams are used to show more specifically how a product works on or in the body. These are predominantly used on side panels of packages as they are for descriptive purposes and not necessarily the most appealing imagery for FMOT. Medical illustrations are preferably created using the gradients from the
