UNIVERSITI TEKNOLOGI MARA KAMPUS SHAH ALAM
TECHNOLOGY ENTREPRENEURSHIP ENT 600 NAME
STUDENT ID
ARIF ISKANDAR BIN ISMAIL
2013293746
SHEH MUHAMMAD AFNAN BIN SEH HANAFI
2013210382
MOHAMMAD HAZIQ BIN BADARUDDIN
2013213284
MOHAMMAD FIRDAUS BIN MOHAMMAD
2013483086
ABDUL AZIZ BIN ISMAIL
2013613398
AMIR SABIRIN BIN ABDULLAH
2010231854
LECTURER : PROF. DR ISMAIL BIN ABDUL WAHAB .
ULTRA CO. December 1, 2014
COMPANY BACKGROUND Company’s name: ULTRA CORPORATION Established: AUGUST 2014 Vision: “To be well known manufacturer for dental care product in Malaysia in 2016” Mission:
To provide a product that can help traveller reducing their travelling kit
To reduce time consumption for self-management
To avoid people from misplaced their dental kit
To reduce the cost spending for dental healthcare
Manufacturing factory : No.3, Jalan Perindustrian, Balakong Jaya, Balakong Jaya, 43300, Selangor Ultra’s Sale House : No 27, Taman Perindustrian Balakong Jaya 2, Balakong Jaya, 43300, Selangor. Factory area: 100 x 80 m2 Share holder : 6 persons (1 person as general manager contributes 30% and other as supporting manager contributes 14% each) Product name : Ultra toothbrush Email :
[email protected] No. tel. : 03-6730 9018 Fax
: 03-6730 9016
Page 2
ULTRA CO. December 1, 2014
1.0 EXECUTIVE SUMMARY ULTRA CORPORATION is newly company which is established in AUGUST 2014 with a huge vision “To be well known manufacturer for dental care product in Malaysia in 2016”. Our missions consist of 4 important parts which are to provide a product that can help traveller reducing their travelling kit, to reduce time consumption for self-management, to avoid people from misplaced their dental kit and to reduce the cost spending for dental healthcare. Our product is an extensive innovation with some additional parts to make it a little bit different from other company’s product. First of all, we create a product with multifunction and alone can replace other stuff’s function which is suitable to the people with very busy life such as students, workers and travellers .Our product consists of 6 main parts which are oscillates brush, bluetooth technology, toothpaste and its holder, speaker, simple digital clock, Gillette’s shaver blade and rechargeable battery. For our marketing promotion, we use flyers, banner and billboards, Instagram account and Facebook page. We also has our official website to make it easier for our consumer to know more detailed about our new product. Supermarkets and pharmacies are our marketing agent to make our product selling smoothly. Our main competitors are Oral-B and Colgate which are well known companies and have a lot of consumers. For our product, there is a lot of advantage to make it more difference from other company’s product. The price is quite reasonable which is only RM50 and people can afford to buy it. Other than that, our product has many of powerful specification which are in compact form and light which 150 g . This product is portable so it suitable for people who love travel actually. This product also has Bluetooth technology and can be connected with smartphone, i-pod or any gadgets to play the music and the small speaker situated at the toothbrush will produce the sound. There is also consists of Gillette’s shaver blade located at bottom of the toothbrush. So in our product not only specific to clean up the teeth, it can take care our moustache and beard as it is suitable for hygienic person. Our company is build up by 6 shareholders which are Manager, Administration Manager, Operation Manager, Financial Manager, Design Executive, Marketing Manager. We assume our start -up cost is around RM 252 666.70 and could achieve average sales forecast per month which is RM 33 400.00. Page 3
ULTRA CO. December 1, 2014
2.0 PRODUCT DESCRIPTION In this project, our teams have decided to make an extensive innovation product based technology which tends to give some advantages for our consumers in current days. Our product name is 'Ultra Toothbrush' which is an innovation from a normal toothbrush. This product has a lot of function in a one piece which are shaver blade, toothpaste holder, bluetooth technology, speaker, rechargeable battery and simple digital clock. It is very suitable for people that love to travel because. Our company distribute the product to pharmacies and supermarkets to be sold. We also set up booths in front of our sales house and in expo so that customer can buy our product directly from us. We advertise our product by distribute flyers at our booth, place billboard advertisements and banners too. There is also facebook page and instagram account to promote our product. Firstly, we use the brush that can oscillate so that it can make you teeth more clean rather than use normal brush. Then, there is toothpaste holder, by pressing the button at the body of the toothbrush the toothpaste will come out from tiny holes at the bottom of the brush. Other than that, at the bottom of the toothbrush has Gillette's shaver blade as our company make a collaboration with Gillette company. We also introduce bluetooth technology so that you can connect it with any gadgets such as phone, ipod and others to play musics. Lastly, our product has simple digital clock and rechargeable battery to run all the electronic compartments. This toothbrush has 20 cm long and 150 gram weight. We also sell the accessories alone which are brush head, toothpaste, shaver blade, holder and battery. There are also a lot of colours produced so that it can attract people to buy. This product is applicable for everyone but it is absolutely suitable for people that love to travel because you do not need to bring a lot of stuff as our product alone is enough to replace other stuff's function. Our company also have competitors which are Oral-B and Colgate. They are big and well known company, so what we offer to beat them is by making our product a little bit diffrerents and the price is very reasonable which is RM50. To have trust from consumers, we also verify our product from Malaysia Dental Community and JAKIM for our toothpaste.
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ULTRA CO. December 1, 2014
3.0 TECHNOLOGICAL DESCRIPTION The ultra-toothbrush system represents the single evolutionary in dental cleansing technology. In this product, the quality that usually be used in normal brush is replaced by the thousands of tiny, stain-absorbing end-tuft brush. It is built as small round brush head comprises seven tufts of tightly packed soft nylon bristles and trimmed so the bristles in the center can reach deeper into small spaces. Then it can clean part where most other cleaning aids cannot reach. These areas include the posterior of the wisdom teeth, orthodontic structures, crowded teeth, and tooth surfaces that are next to missing teeth. Next, it can also be used to clean areas around implants, bridges and dentures. As for the development for the electronic toothbrush, our ultra-toothbrush use ultrasonic waves to clean the teeth by operate at a frequency of 1.6 MHz, which translates to 192,000,000 movements per minute. When the toothbrush emit vibrations that are very high in frequency but low in amplitude lead to break up bacterial chains. In order to provide additional sweeping motion which for removal of food particles and bacterial chain, we provide additional sonic vibration ranging from 9,000 to 40,000 movements per minute. The sonic vibration in these ultra-toothbrushe is lower in amplitude because the bacterial chains do not need to be removed through sonic vibration as they have already been broken up by the ultrasound. The bacteria is simply swept away. Secondly, Ultra Corp had made collaboration with Gillete enterprise as they will provide us with their new advanced technology for proven shaving performance which is Razor Fusion. It has enhanced indicator lubrastrip which a thin strip that sits at the top of your razor, the lubrastrip releases lubricants over time, providing great glide. Then when you’re no longer getting an optimum shave, it fades to white, indicating it may be time to change the blade. Next is the 5 blade shaving surface technology. The features blades spaced closer together to help reduce pressure. Next is a flexible comfort guard with 15 microfins helps deliver an extremely close, comfortable shave by gently stretching the skin.
Page 5
ULTRA CO. December 1, 2014 In order to optimize the functional of ultra-toothbrush, we invent the body of the ultratoothbrush using
recycled polypropylene plastic and nylon bristles. This substance can be
recycled and environmental friendly as it is biodegradable. Besides that, it is light to lift and the rubber hold grip at the side of the toothbrush body help the user to hold easily as it exert suitable pressure and increase the friction. At the bottom of the surface body, a 50ml tube compartment made from plastic used to fill with ultra-toothpaste. User can refill the tube when the toothpaste is empty. Next, ultra-toothbrush is enhanced by the system Bluetooth 4.0 to connect with any smartphone. For music lovers, they could enjoy their own playlist while using our ultratoothbrush. Buletooth 4.0 is the newest version of the Bluetooth wireless device-to-device technology that offers significantly lower power consumption than previous versions. Also referred to as Bluetooth Low Energy, Bluetooth 4.0 achieves its reduced power consumption by enabling devices to remain paired, or connected to each other, without requiring a continual stream of data to be transferred between the devices. As for side products, we also produce our own toothpaste which is Ultra-Pro contains fluoride that effectively protects teeth from cavities. This protection is as good as standard fluoride anticavity toothpastes. The toothpaste also has a unique formula containing the ProArgin technology for sensitivity relief and fluoride for cavity protection. Children typically use toothpastes with a specially formulated lower level of fluoride that is present in Ultra-Pro toothpaste. There is no reason to believe that Ultra-Pro cannot be used safely by children..
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ULTRA CO. December 1, 2014 3.1 OPERATION PROCESS 3.1.1 PROCESS MANUFACTURING OF TOOTHBRUSH Molding the handles Plastic is mixed and shaped into pellets. The pellets are then placed in an injection molding machine, which heats the plastic until it is melted. A rotating screw or plunger forces the liquid plastic into the handle molds. The molds form the entire handle, including the small holes, called cores, into which the bristles are inserted. The molds are securely clamped, and pressure is applied to the molds while the plastic cools. Once the molds have adequately cooled, the clamps are removed, and small pins push the handles out of the molds. Placing electronic circuit Integrated circuit is placed in the body of the toothbrush. So that all the electronic devices can be well function. Such as rotating the brush, control LED indicator and bluetooth system. The filling machine The bristles, which are usually made of nylon, are positioned into the core of the handle automatically. The bristles are then stapled into the core with tiny metal staples. Trimming the bristles Next, the toothbrush passes through a trimming machine which slices the bristles to the correct length and shape for the particular design Packaging the toothbrushes The toothbrushes are packaged into cardboard and/or plastic containers. Labels are attached to the package, providing product information such as bristle hardness, as well as recommendations for usage. If the brand is approved by the American Dental Association, the Seal of Acceptance is also stamped on the container. Finally, the packaged toothbrushes are bundled into larger shipping boxes or crates and transported to distributors.
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ULTRA CO. December 1, 2014 3.1.2PRODUCTION FLOW FOR MAKING TOOTHPASTE
The liquid base is prepared first - water, sorbitol/glycerin and other liquid ingredients
The filler is then added. This may be supplied as a slurry, or premixed with part of the water prior to blending with the liquid base.
Flavoring and coloring are added
Rheology modifiers may be premixed with a non aqueous liquid ingredient such as glycerin or the flavoring oil,or dry blended with other powdered ingredients to aid dispersion.
The active ingredient, sweetener and preservative are added and dispersed.
The detergent is added last under slow speed agitation to minimize foaming. It is typically in solid form to avoid adding water to the formulation at this stage.
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ULTRA CO. December 1, 2014 3.2 PROCESS FLOW CHART
SYMBOL
ACTIVITY Operation
DESCRIPTION Activities that modify transform or give values to the input.
Transportation Materials are transported from one point to another.
Inspection
Inspection on the quantity or quality of the product.
Delay
Material is waiting for further process.
Storage
Process of storage of the material.
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ULTRA CO. December 1, 2014 OPERATION LAYOUTS
Page 10
ULTRA CO. December 1, 2014 SYMBOL
DESCRIPTION
SYMBOL
DESCRIPTION
Boxes of raw materials
Computer
Preparing place
Chair
Processing machine Sink Packaging machine
Fire extinguisher
Storage rack
Workers load raw materials
Door
Lorry
Page 11
ULTRA CO. December 1, 2014 3.3.1 PRODUCTION PLANNING Production Planning is concerned with the determination and arrangement of all facilities necessary for future operations. During the scheduling phase the production plan is translated into a detailed, usually day-by-day, schedule of products to be made. Besides, it helps to decide the ways and means of production and showing the direction. That importantly, it is based on sales forecasting. So, it is important to make sure that the business is able to produce outputs that are enough to fulfill the expected market demand or sales. This can be achieved by having a good production planning. In production planning, the business will determine how much output to produce for a certain period of time such as in a day, a week or a month. Average sales forecast per month = RM 33 400.00 Price per unit
= RM 50.00
Number of output per month
= RM 33 400.00 RM 50.00 = 668 units
If the number of working days per month is 24 days, The amount of output to be produced per day is: =
668 units 24 days
=
27.8 ~ 28 units per day
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ULTRA CO. December 1, 2014 3.3.2 LIST OF SUPPLIERS No
Company
Product
1
Luxchem Trading Sdn Bhd
Rubber, Latex, Nylon, Recycled Polypropylene Plastic sodium lauryl sarcosinate, sodium stearyl fumarate, and sodium stearyl lactate.
2
Zhangqiu City Qianbaidu Import and Export Co. Ltd
3
Foshan JCT machinery Co, Ltd
4
Gillete Co.Ltd
5
Global Source Manufacturers
Electronic compartment LED, Electronic Device
6
Xian Yinghan Env. Protection
Mixer machine
Reactor, filter machine Shaver Blade
3.3.3 MACHINE AND EQUIPMENT PLANNING
Fixed asset for material(including machine and equipment)
No.
Machine
Quantity
Price / Unit (RM)
Total Price (RM)
1.
Reactor
2
30 000
60 000
2.
Filter
2
7500
15 000
3.
Cutter
1
3000
3000
4.
Backwash filter
1
5000
9000
5.
Mixer
1
9500
9500
Total
92 500
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ULTRA CO. December 1, 2014 3.3.4 RAW MATERIALS MATERIALS
QUANTITY
PRICE (RM)/month
TOTAL (RM)
Flouride
10 metric tons
8000.00
8000.00
Sodium Chloride
15 metric tons
1600.00
1600.00
Sodium Benzoate
20 metric tons
2499.00
2499.00
TOTAL (RM)
12, 099.00
3.3.5 MANPOWER PLANNING Manpower Planning which is consisting of putting right number of people, right kind of people at the right place, right time, doing the right things for which they are suited for the achievement of goals of the organization. Therefore, manpower planning involves reviewing current manpower resources, forecasting future requirements and availability, and taking steps to ensure that the supply of people and skills meets demand. The production operation refers to the amount of output that can be produced within a specific time. Production planning is a method to calculate manpower requirement so that production demand based on sales forecast can be met. The sales forecast is 668 units toothbrush per month and approximately 670 units which is monthly production demand. If working days per month are 24 days per month, the daily production rate is: 670 / 24 days = 28 units per day ( Approximate = 30 units ) The working hour per day is 8 hours. After deducting one hour of rest period and idling time the effective working hours per day is 7 hours. The hourly production rate is: 30 units / 7 hours = 4 units per hour We assume our worker can produce 1 unit per hour
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ULTRA CO. December 1, 2014 Therefore, the number of workers required is: Planned Rate of Production per hour Worker Productive Time per hour =
4 units of nylon bead per hour 1 units of nylon beads per hour
=
4 workers thus, need 4 workers in processing area
3.3.6 OVERHEADS REQUIREMENT An overhead refers to requirements other than direct raw materials and direct labour. Examples of overheads are indirect labour costs, indirect material, insurance, maintenance and utilities Operation overhead is basically comprises of water, electricity, and other basic utilities that are essential in moving the operation. The entire utilities budgets are included into the administration budget. Table below shows an operation overhead of Ultra Corp Factory ITEM
COST/ MONTH (RM)
Water supply bills
110.00
Electricity bills
210.00
Telephone
60.00
Insurance
300.00
Depreciation
179.00
Maintenance
800.00
TOTAL
1 659.00
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ULTRA CO. December 1, 2014
3.3.7 LOCATION PLAN
Being in the right location is a key ingredient in a business's success. Consequently, location often plays a significant role in a company's profit and overall success. The location of our manufacturing factory is No.3, Jalan Perindustrian, Balakong Jaya, Balakong Jaya, 43300, Selangor. The exact address for our Ultra’s Sale House is No 27, Taman Perindustrian Balakong Jaya 2, Balakong Jaya, 43300, Selangor. We choose this location because there is much transportation that available to get here like bus and taxi as our distributer are nearly located in the center of Selangor so that we can supply to the suppliers and wholesalers more easily and less costly. In addition it is located near to the Bandar Serdang which are the workers can have their lunch, pray and rest during lunch hour more easily. Moreover, the facilities there is very good as there are plenty of parking area for customer, toilets, prayer room and also food court. Apart from that, as it is nearly the center so there are a lot of roads that connecting to Ultra’s House, thus it can help the staffs to get work easily without any disturbance of traffic jam. In addition, the place is also secured as there are security officers that always make sure of the security of the workers and staffs here.
3.3.8 BUSINESS AND OPERATION HOURS Business operation will start from 10.00am until 9.00pm. The manufacturing factory will be open 11 hours, 5 days a week. While our Ultra’s House are open on weekdays and closed for every weekend. For week day, our company have a shift hour, for the first shift hour, workers need to start their work from 9:00a.m and finish their work at 5:00p.m. While for the second shift hour, workers need to start their work at 2:00p.m until 10:00p.m. We have general workers that can do their work according to job required. We can maximize our profit because our location is situated at the strategic area. The operation hours will follow:
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ULTRA CO. December 1, 2014 3.3.9 WORKING SHIFT SCHEDULE DAYS MONDAY
STAFFWORKING
TIME
SHEH MUHAMMAD AFNAN
9:00a.m-5:00p.m
ARIF ISKANDAR
2:00p.m-10:00p.m
AMIR SABIRIN TUESDAY
WEDNESDAY
THURSDAY
MOHAMMAD FIRDAUS
9:00a.m-5:00p.m
MOHD HAZIQ
2:00p.m-10:00p.m
ABDUL AZIZ
9:00a.m-5:00p.m
AMIR SABIRIN
2:00p.m-10:00p.m
SHEH MUHAMMAD AFNAN
9:00a.m-5:00p.m
MUHD HAZIQ
FRIDAY
ARIF ISKANDAR
2:00p.m-10:00p.m
MOHAMMAD FIRDAUS
9:00a.m-5:00p.m
ABDUL AZIZ
2:00p.m-10:00p.m
Page 17
ULTRA CO. December 1, 2014 3.3.10 OPERATIONS BUDGET TYPE
Material
FIXED
MONTHLY
OTHERS
TOTAL
ASSEST
EXPENSES
EXPENSES
(RM)
(RM)
(RM)
(RM)
-
12 099.00
-
12 099.00
-
-
92 500.00
Requirement Machine
and 92 500.00
Equipment Utensil
662.00
-
-
662.00
Furniture
3 932.00
-
-
3 932.00
Operation
-
1659.00
-
1659.00
97 094.00
13758.00
-
110 852.00
overhead TOTAL (RM)
Page 18
ULTRA CO. December 1, 2014
4.0 MARKET ANALYSIS AND STRATEGIES In the market analysis and strategies is very important in case to introduce and promote a new product to the existing market and customer. Therefore there is some analysis that needs to be considered when joining business venture, 4.1 CUSTOMER
Market Segmentation
Details
Geographic
Around Klang Valley, Selangor and Kuala Lumpur
Age : Around 20-50 years old
Occupation: office worker, any professional workers (doctor, engineer, accountant).
Demographic
Gender: Male and Female
Income:RM1000 above
Social class: Between medium to high class
Race: Malays, Chinese, Indian
Page 19
ULTRA CO. December 1, 2014 4.2 MARKET SIZE
In Ultra Corp, we are selling Ultra-toothbrush which is multifunction. We do sell the Ultra-toothbrush through distributors, for instance are pharmacy and supermarket. After having some serious discussion, I have decided to distribute our product to 3 pharmacy companies , 5 supermarket. Hence, we calculate the market size based on the first three months: 1) Pharmacy Companies ( Assume 26 days in one month ) 26 day X 2 toothbrush = 56 toothbrush per month. Hence, 56 X 3 month = 168 toothbrush Thus, 168 X 3 pharmacy companies = 504 toothbrush. Approximate to 504 toothbrush being sold for 3 month: 504 toothbrush X RM 50 = RM 25 200
2) Supermarket ( Assume 26 days in one month ) 26 day X 5 toothbrush = 130 toothbrush approximate to 100 toothbrush per month. Hence, 100 X 3 month = 300 toothbrush Thus, 300 X 5 supermarkets = 1500 toothbrush.
Approximate to 900 toothbrush being sold for 3 month: 1500 toothbrush X RM 50 = RM 75 000
Hence, total target market for first 3 month is : RM 25 200 + RM 75 000 = RM 100, 200.00
Page 20
ULTRA CO. December 1, 2014 4.3 MAJOR FACTOR AFFECTING MARKET GROWTH
There are few factors that led to the market growth of our product (ULTRA toothbrush): Price is affordable We have set the price of the toothbrush with very low cost, so that all the customer can afford to buy the toothbrush. The toothbrush are multifunction with replacable brush, replaceable shaver, bluetooth and many more. Hence by choosing the ULTRA toothbrush can help customer to save their money and enjoy more privilege instead of buying basic toothbrush.
Rechargeable battery All customer can recharge the battery with an USB cable. So this can reduce the cost of buying new set of battery. We have supplied a very high quality of battery so that the battery life time can long lasting. The customers can start recharge their toothbrush by looking the battery indicator if it show the battery is low.
Portable The ULTRA toothbrush is light so that all customers can carry their toothbrush everywhere they go. For example, they can carry the toothbrush while travelling or camping. The customers also be provided with a small bag to keep their toothbrush with a good condition.
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ULTRA CO. December 1, 2014 4.4 COMPETITOR In our business, we are actually doing compete some of the market sales in Selangor area. It is clearly can be seen as the product for hygienic tooth purposes are already in the market production. For ULTRA toothbrush, there are two estimated competitor in our business:
Colgate Advantages
Disadvantages
Cheap
Need to replace the toothbrush frequently.
Made up with some new technology to make the tooth more hygienic.
The effect of the technology not long lasting such as the cleansing brush easily damage.
Oral B Advantages
Disadvantages
Cheap
Need to replace the toothbrush frequently
It is flexible to use because the toothbrush have very soft bristles.
The body of the toothbrush are made with rubber so that the brush will be infected by fungal.
It is effective as it can clean your oral cavity very well.
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ULTRA CO. December 1, 2014 4.5 ESTIMATED MARKET SHARE AND SALES
From our market size calculation, we are estimating that our total market share would be RM 113, 700 for first 3 month. There would be a slightly difference in market share before entering market sales and after entering market sales: Market share before entering market sales for first 3 month:
Competitors
Market share
Value
Oral B
60%
RM 68 220
Colgate
40%
RM 45 480
TOTAL
100%
RM 113, 700.
To see the market share comparison clearly, we can refer to this pie chart:
Before entering market sales
Colgate 40%
Oral B 60%
Page 23
ULTRA CO. December 1, 2014 Market share after entering market sales for first 3 month: Competitors
Market share
Value
Oral B
55%
RM 62 535
Colgate
35%
RM 39 795
Ultra Corp
10%
RM 11 370
TOTAL
100%
RM 113, 700.
To see the market share comparison clearly, we can refer to this pie chart:
After entering market sales Ultra Co. 10%
Colgate 35%
Oral B 55%
Page 24
ULTRA CO. December 1, 2014 4.6 MARKETING STRATEGY USED FOR OUR COMPANY USED There are about four Ps which can explain in detail about marketing strategy specifically. In our business, we are applying these four Ps in order to gain more profits: Product In this segment, we are confident to say that our product is very helpful and give more privilege to customer when using the toothbrush. Furthermore, the product (ULTRA toothbrush) can do the cleaning on tooth efficiently, and to maximize the oral cavity protection because the toothbrush be equipped with a very good technology.
Price The price we decide is reasonable, which is RM50. The ULTRA toothbrush also can be used for a long time because the brush can be replaceable instead of using manual toothbrush that need to change at least one month. Hence, it is actually save our money. The price is also at par with its ability to remove all cavity and gum on tooth. Hence, it is worth to buy ULTRA toothbrush. Place (distribution) Our main place is located at balakong, Selangor. It is actually such a strategic place because it is near to many facilities such as supermarket, fuel station as well as residential area. These facilities actually show that there are many people living here and the tendency of gaining profits from our product quite high. Hence, the place chosen is good for enhancing our market sale.
Page 25
ULTRA CO. December 1, 2014 Promotion There are promotions that we would like to do in order to increase our market sales: We would like to open the booth inside the supermarket. From opening the booth, we would like to introduce our ULTRA toothbrush. Other than that, we are going to demonstrate on how to use the toothbrush and do and don’t which need to know before usage to ensure it will not easily damage. Next we will advertise our product on the television, newspaper , banner and advertising board to increase the amount of customers. Besides that, by using this way all the people in this country can know about this product when they driving a car, watching television and many more.
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ULTRA CO. December 1, 2014 4.7 MARKETING COST
Marketing stuff
Price
Unit
Total price
Rent Booth
RM 700
5
RM 3,500
Part time worker
RM 900
2
RM 1,800
Diesel
RM 1.80 per liter
278 liter
RM 500
Flyer
RM 1.00
1000
RM 1,000
Banner
RM 100
10
RM 1,000
Bilboard
RM 10 000
1
RM 10,000
TOTAL
RM 17,800
Page 27
ULTRA CO. December 1, 2014
5.0 MANAGEMENT PLAN Type of Building and Infrastructure After we conducted a survey, we agreed to choose building at No. 27, Taman Perindustrian Balakong Jaya 2, Balakong Jaya, 43300, Selangor as Ultra’s Sale House to run our business. We choose this location because it was placed at town and it was strategic place. This building is owned by our general manager.
Office layout
STAIRS
DOOR
WAITING AREA G.MANAGER
STAFF ROOM
MEETING ROOM
KITCHEN
Figure 1 : OFFICE LAYOUT
Page 28
ULTRA CO. December 1, 2014 5.1 ORGANIZATION CHART ULTRA CORP
General Manager Sheh Muhd Afnan Bin Seh Hanafi
Operation Manager Muhd Haziq Bin Badarudin
Marketing Manager
Administration Manager
Abdul Aziz Bin Ismail
Arif Iskandar Bin Ismail
Financial Manager Mohd Firdhaus Bin Mohammad
Design Executive Amir Sabirin Bin Abdullah
5.2 LIST OF ADMINISTRATION PERSONNEL
NO
POSITION
NUMBER OF PERSONNEL
1
General Manager
1
2
Administration Manager
1
3
Financial Manager
1
4
Operation Manager
1
5
Marketing and Sales Manager
1
6
Design Executive
1
7
Workers
4
TOTAL
10
Table 2.1: List of Administration Personnel
Page 29
ULTRA CO. December 1, 2014 5.3 SCHEDULE OF TASK AND RESPONSIBILITIES
POSITION General Manager
TASK
Make decision in management business
Carry up the objective and try to achieve it
To states the vision and the mission at the company
Having a good relationship communication with customers and staff
Always have a new idea on how to attract potential customers
Overall planning and monitor the strategic progress of the business
Operation
Make sure the entire worker under their responsibility do their work
Manager
As a quality control to make product in good
Ensure all packing, foods and materials in good
Ensure all material to make product enough
Marketing
Do survey and research on market potential
Manager
Determine the target market and market size
Responsibility in create the marketing strategies
Creative and innovative in management activities
Have a good communication in attraction customer
Good planning in promotion product
Analysis the grand market and apply it in the company that suitable
Create a new strategies but still consider the profit
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ULTRA CO. December 1, 2014 Administration
Determine the wages and salaries received by workers and contribute the percentage of the salaries to EPF and SOCSO.
Manager
Make the decisions regarding administrative tasks and office works.
Responsible for all mails and correspondences connected with the business.
To assist general manager in the business
To involve in guiding a new worker in case of a new recruitment
Help to achieve the business target by implementing business ideas and strategies
Financial
Maintained the financial of company
Manager
Control the inflow and outflow of the company’s financial
Arrange and manage the loan payment
Prepared the report of company’s income
To ensure that the initial capital is sufficient
Design
Head of design and quality control
Executive
Find a new technology
Manage the patent of our product
Page 31
ULTRA CO. December 1, 2014 5.4 SCHEDULE OF REMUNERATION NO
POSITION
NO. OF
GROSS
EPF
SOCSO
TOTAL
EMPLOYE
WAGES
(12%)
(2%)
SALARY
E
(RM)
(RM)
1
General Manager
1
2565.00
307.80
51.30
2205.90
2
Administration
1
2137.50
256.50
42.75
1838.25
1
2137.50
256.50
42.75
1838.25
1
2137.50
256.50
42.75
1838.25
1
2137.50
256.50
42.75
1838.25
Manager 3
Financial Manager
4
Operation Manager
5
Marketing and Sales Manager
6
Design Executive
1
2137.50
256.50
42.75
1838.25
7
Worker
4
3420.00
410.40
68.40
2941.20
TOTAL
10
16,672.50
2000.70
333.45
14338.35
Table 1.2: Schedule of Remuneration
Page 32
ULTRA CO. December 1, 2014 POSITIONS, SALARY, SHARE AND EQUITY MONTHLY
SHARE OF
EQUITY
SALARY (RM)
OWNERSHIP
INVESTED
General Manager
2205.90
30%
50,000
Production Manager
1838.25
17.5%
30 000
Operation Manager
1838.25
17.5%
30 000
Marketing Manager
1838.25
17.5%
30 000
Financial Manager
1838.25
17.5%
30 000
Design Executive
1838.25
17.5%
30 000
POSITION
5.5 LIST OF OFFICE EQUIPMENTS AND SUPPLIES
FURNITURE ITEM
QUANTITY
PRICE/UNIT(RM)
TOTAL PRICE(RM)
Desk with 8 Chair
2
100.00
200.00
Desk with Chair
2
120.00
240.00
Rack
3
80.00
240.00
Sofa
1
1000.00
1000.00
Meeting Table with
1
1000.00
1000.00
Chair TOTAL
RM 2680.00
Table 2.3: List of furnitures
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ULTRA CO. December 1, 2014
EQUIPMENT ITEM
PRICE
QUANTITY
TOTAL (RM)
(RM/UNIT) Computer
1500.00
2
3000.00
Fax machine
200.00
1
200.00
Air-conditioner
1500.00
3
4500.00
Telephone
50.00
3
150.00
Vacuum
150.00
1
150.00
Refrigerator
500.00
1
500.00
Fire Extinguisher
200.00
1
200.00
Printer and Photostat
200.00
1
200.00
Machine TOTAL
8900.00
Table 2.4: List of Equipment
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ULTRA CO. December 1, 2014 5.6 ADMINISTRATION BUDGET
ITEM FIXED ASSETS
FIXED ASSETS (RM)
MONTHLY (RM)
OTHERS (RM)
TOTAL(RM)
Equipment
8,900.00
8,900.00
Furniture
2,680.00
2,680.00
Van
10,000.00
10,000.00
MONTHLY Factory rent
10,000.00
10,000.00
Salary, EPF, SOCSO
14338.35
14338.35
50.00
50.00
Utilities
1600.00
1600.00
Fuel
800.00
800.00
Stationeries
OTHERS Registration and licenses Renovation TOTAL
21,580.00
26788.35
100.00
100.00
25,000.00
25,000.00
25,100.00
73 468.35
Table 2.5: Administration Budget
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ULTRA CO. December 1, 2014
6.0 FINANCIAL ESTIMATES In the financing estimation is a good ways for the business venture to maintain profitable by performed realistic budget to indicate the money need for the business venture (one-time start up cost) and budget for keep operation continuous (working capital). 6.1 ONE-TIME START-UP COST The estimation of the one-time start-up costs as following including the activities:ONE-TIME START UP
RM
COST Equipment and machinery
92,500
Raw materials
12,099
Overhead / utilities
3,259
Utensil
662
Furniture factory
3,932
Furniture office
11,630
Transportation
10,800
Salary EPF SOCSO
14338.35
Rental
10,000
Renovation
25,000
Regeister/licences Promotions TOTAL
100 17,800 202 120.35
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ULTRA CO. December 1, 2014 6.2 WORKING CAPITAL For the working capital budget include the monthly expenses:WORKING CAPITAL
RM
Raw materials
12,099
Overhead/utilities
3,259
Salary EPF SOCSO
14338.35
Fuel
800
Stationery
50
Rental
10,000
Advertisement
10,000
TOTAL
50546.35
6.3 START-UP CAPITAL AND FINANCING The main point of the financing is start-up capital and financing where it incorporates with both one-time start-up cost as well as working capital required for start the business. The total of the start-up capital is showing in the table below:START UP CAPITAL One-time start up cost Working capital TOTAL
RM 202 120.35 50546.35 RM 252 666.70
In addition there is a financial source to help the business venture, the sources come from equity contribution from the shareholders (1 x RM 50, 000 and 4 x RM 30, 000) and loan (RM 200 000). Therefore the money is used for the business venture before get the first sale in order to continuous operation of products
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ULTRA CO. December 1, 2014
7.0 PROJECT MILESTONES In case to make sure all the planning business venture moves smoothly, project milestones is prepared by our company. The milestones refer the timetable for various activities need to be accomplishing before our company starting the business. It also includes a month-by-month schedule that shows the deadline or milestones of activities critical to the business succeed. The project milestone was tabulated as below. Activities
Deadlines
Incorporation of the venture
04/8/2014 - 18/8/2014
Completion of design and development
19/8/2014 - 26/8/2014
Completion of prototypes
27/8/2014 - 10/9/2014
Obtaining of sales representatives
12/9/2014 – 26/9/2014
Signing of distributors and dealers
27/9/2014 –01/10/2014
Ordering of materials in production quantities.
02/10/2014 – 10/10/2014
Starting of production or operations
11/10/2014 – 24/10/2014
Product launch
25/10/2014 - 25/11/2014
Receipt of first orders
18/11/2014 – 21/11/2014
Delivery of first sales
22/11/2014 - 25/11/2014
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ULTRA CO. December 1, 2014 7.1 GRANT CHART However, for a better viewing the project milestone is presented as the grant chart based on the tabulated schedule. ACTIVITIES
AUGUST 1
2
3
4
SEPTEMBER OCTOBER
NOVEMBER
1
1
2
3
4
1
2
3
4
2
3
Incorporation of the venture Completion of design and development Completion of prototypes Obtaining of sales representatives Signing of distributors and dealers Ordering of materials in production quantity Starting of production or operations Product lunch Receipt of first orders Delivery of first sales
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4
ULTRA CO. December 1, 2014
8.0 CONCLUSION
As a conclusion, the blueprint is very important for new ventures because it is detail written document where describe critically about the new product to generate. The blueprint include how to converting new ideas and vision into real, create innovation; produce functioning products, profitable and viable product to the market. In this blueprint of Ultra Corp, the product Ultra toothbrush is describe in term of product and technology descriptions, market analysis and strategies, how the management system, financial estimate as well as project milestones.
9.0 APPENDICES
Figure 1: the design of Ultra toothbrush from front view
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ULTRA CO. December 1, 2014
Figure 2 : the design of Ultra toothbrush form side view
Figure 3 : the design of Ultra toothbrush form top view
Page 41
ULTRA CO. December 1, 2014
Figure 4: the shape and color of Ultra toothbrush beads when Gillete blade is flip inwards.
Page 42
ULTRA CO. December 1, 2014
Figure 5: Ilustration of toothpaste refill tube
Page 43
